Month: August 2018

Why Magento Is The Ultimate Choice For ECommerce Business?

Posted on by Jay

Magento is the most popular platform to implement eCommerce application for online marketplace. The reasons are like it’s highly scalable and provides great user experience with optimum performance.

This is the fast-growing solution for eCommerce development for those who are looking for online marketplace.

It has shown significant improvement over the past few years. Magento successfully integrates digital and physical shopping experiences, to the delight of customers.

According to official website, more than 250,000 merchants around the globe have opted Magento as their eCommerce platform.

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The usage of Magento has increased and it is far ahead from other platforms like Shopify and Big Commerce. Let’s have a quick look at the E-commerce statistics of various platforms.

Ecommerce

(Source: cminds.com)

The internet users are growing day by day and eCommerce business owners are generating more & more revenues. eCommerce can take your business to great success as it has more reachability.

Let’s have a look at the benefits of using Magento for your eCommerce application.

Benefits of Using Magento eCommerce Platform for Your Business

Conclusion:

Magento stands tall as a one of the best eCommerce platform, offering boundless features that grant your business unparalleled flexibility and customization.

This cutting-edge content management system is meticulously crafted to align with the latest trends, driving your website’s SEO ranking to new heights and propelling the exponential growth of your business.

With the CMS, the possibilities for developing your dream app or online store are truly limitless.

Our dedicated developers team is here to support you every step of the way, resolving any challenges that may arise and turning your innovative ideas into tangible realities.

Are you looking to develop a Magento App/Store for your Business? Contact US!

The Influence of AI and ML in Mobile App Development

Posted on by Abhinav Rai

Until a few years ago, artificial intelligence (AI) was just a name for a unique innovation that could make machines perform tasks that were typically reserved for humans.

Now artificial intelligence has become a buzzword in the market, especially in mobile app development.

As more and more artificial intelligence courses empower professionals to boost their careers, AI and its subset machine learning are transforming every industry for better performance and cost effectiveness.

Further, as the economy leans towards digitization and the consumers spend most of their time on smartphones, enterprises have shifted their focus to making themselves accessible on the digital medium.

As a result, the impact that artificial intelligence and machine learning could have on modern app development has caught the fancy of many innovators.

According to a report by Gartner, smart mobile apps were one of the top strategic trends of 2017, and considering the pace of innovation in the domain, this is just the beginning.

Personalized Recommendations:

Making personalized recommendations to users is one of the most effective and widely sought after application of AI in mobile app development.

As the attention span of users becomes limited, it becomes more important to supply them with relevant content to maintain user engagement.

To continuously engage users, mobile app developers design AI algorithms that can monitor the choices users make and then insert them into a learning algorithm.

As a result, the users are recommended content that they are most likely to engage with.

Such learning algorithms and recommendation systems are also one of the significant sources of revenue generation for mobile entertainment apps like Netflix, and e-commerce applications like Flipkart, Amazon etc.

Mobile App

(Source: artjoker.net)

Any business that runs on making relevant suggestions to users can benefit from this aspect of AI in mobile app development.

For this reason, the ability to integrate AI recommendation systems in mobile applications is one of the sought-after skills in mobile app development.

Automated Reasoning Techniques:

Automated reasoning techniques work on studying massive amounts of historical data and applying the resultant insights in solving the problem at hand.

The automated reasoning techniques make it easier for mobile app developers to optimize their functions by providing the best alternatives to perform a task.

Navigation systems are perhaps the best examples of automated reasoning.

For instance, mobile applications like Google maps and on-demand cab service, Uber, makes use of automated reasoning algorithms to optimize routes in a manner that gets users to their destinations in minimum possible time.

The automated reasoning works from travel data collected from drivers who have previously traveled from the same routes.

Adapting to User Behavior:

AI and machine learning have now evolved to learn user behavior patterns to provide them with a more seamless mobile app experience.

Through natural language processing and machine learning techniques, mobile application developers can integrate virtual assistants in the application architecture.

These virtual assistants observer user behavior, understand their preferences, develop a pattern, and then modify their functionalities in a manner that can be of best use to them.

This technique is also used by banks in their mobile apps to detect fraud in online payments.

A pattern-detecting algorithm embedded in the app design automatically tracks through each customer’s purchases, and can instantly recognize if a purchase has been made that doesn’t fit well with the usual customer behavior.

These pattern recognizing algorithms grant a degree of efficiency to mobile apps and are one of the most demanded skills in an application developer.

Voice Optimization:

The impact of voice optimization on modern mobile app development cannot be stressed enough.

Not only has it proved convenient regarding accessibility and navigability, but it has also promoted a more connected mobile ecosystem.

In 2014, as much as four billion devices were connected to the Internet; Gartner expects this figure to have risen by five times by 2019.

The Internet of Things (IoT) is not just limited to smartphones and computers, but now there are smart TVs, watches, lights, thermostats, and many more.

As homes become smart, consumers prefer all their applications in one device instead of switching from one device to another.

Voice optimization thus provides them with a universal interface for all their devices in one single mobile application.

For instance, Google Home and Amazon Alexa allow their users to manage all the connected devices through a single, voice-optimized mobile application interface.

Opportunities to Creatively Deploy Codes:

Not only are AI and ML providing meaningful add-ons in mobile applications, but they are also transforming the way in which app developers deploy their codes.

Thanks to the flexibility offered by AI, developers can release newer versions of the app more frequently, and with better enhancements.

Now that AI techniques have become accessible and can be employed by just about anyone with the relevant knowledge, application algorithms can be designed and implemented for a variety of tasks.

For instance, scanning a QR (Quick Response) code not only transmits necessary information but based on your preferences; a single scan can return information that the users are most likely to spend time with, thus significantly increasing user engagement.

Increased and prolonged engagement with users is one of the primary objectives behind the development of any application and is the most desired skill in mobile app developers.

When it comes to retaining customers through a mobile app platform, the first few sessions are incredibly crucial.

The integration of AI and machine learning techniques with mobile apps make it possible for users to have a more memorable experience with the application.

As a result, mobile application developers who have a comprehensive understanding of AI and automated learning will be in higher demand for creatively applying machine learning techniques.

Mobile app development is a rapidly evolving market, and through their behavior learning and recommendation algorithms, AI and ML make the app experience more valuable to the users.

We are at Andolasoft continuously updating ourselves with the latest algorithm of AI and ML to provide high user experience while developing a mobile app for our customers.

Why To Invest In Mobile Application Development For Business Growth

Posted on by Jay

As businesses are powered with technology in more than one way, It has become a common practice for any business are investing in mobile application development for business growth. 

There are many mobile applications that are available in the Google Play Store and Apple store for many functions like E-commerce applications for shopping, Social Media Applications, fitness applications, productivity applications and more.

There are more than 3.2 billion smartphone users globally, and it’s no surprise that the mobile application industry is rising. As the app usage and smartphone penetration are growing at a steady rate without any signs of slowing down in the coming future.

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Therefore, investing in an app is a better way of growing business. Mobile applications are likely to generate more than $935 billion of revenue by 2023. 

As there is a dominance on the mobile applications uses, it’s important for business owners to invest in mobile application development to enhance the growth of business. It is because the business can reach out to customers easily through the mobile app, as customers love to access mobile on the go.

With the increasing demand of the digital era, the technology has changing a lot.

Technology has such an impact that the revolutionary changes in mobile apps become one of the most integral parts of human life.

With a huge number and varieties of mobile apps, life has become more and more simplified.

It seems one’s day is incomplete without Facebook, WhatsApp, Instagram or any other app. Literally, people are with mobile phones at any given point of time.

Mobile apps are not only helping people’s personal/social life’s by browsing and shopping but also helps to develop their business’ productivity.

Business owners are getting more & more dependent on mobile apps to get a high return on investment (ROI) in the competitive market. It has become the most ideal way to reach our target customers.

A study says that the sales over mobile apps have gone up to 80% increase in sales.

Let’s have a quick look at the statistics; How mobile app has become important for your businesses,

Key App Statistics:

  • The total number of mobile app downloads in 2017:  197 billion (a forecast) (Source: Statista)
  • The total number of iOS app downloads in 2016: 25+ billion (Source: App Annie)
  • The total number of Android app downloads in 2015: 50 billions (Source: Benedict Evans)
  • The total number of Android app downloads in 2016:  90 billion (App Annie)
  • The app category people spend time the most is Social Networking (29% of users) [Source: comScore]
  • The most popular app, both iOS and Android, by penetration Facebook (81% of users) (Source: comScore)
  • The Mobile app Millennials use the most in 2015: Facebook (21% of users) (Source: comScore)
  • The mobile app Millennials use the most in 2017: Amazon (35% of users) (Source: BusinessInsider)
  • The time spent per user with digital media on mobile in US daily in 2017: 2.3 hours (Source: comScore)
  • The age group that spends the most time on apps monthly in US in 2015: 18-24 (90.6 hrs on Smartphone apps, 34.7 hrs. on tablet apps) (Source: comScore)
  • The age group that spends the most time on apps monthly in US in 2017: 18-24 (93.5 hrs / month on Smartphone apps, 27.6 hrs. / month on tablet apps) (Source: Statista)
  • The average number of apps people use daily – 9 , monthly – 30 (Source: TechCrunch)
  • The major age group of users that operate a Smartphone with two hands – 55+ (39% of users) (Source: comScore)
  • Total number of iOS apps on the App Store – 2.2 million (as of the January of 2017) (Source: Statista)
  • Total number of Android apps on Google Play  – 3 million (as of June of 2017) (Source: Statista)
  • Total number of apps on Amazon AppStore – 600k+ (as of spring 2016) (Source: Statista)
  • The most popular iOS app category, by volume – Games (25%) (Source: Statista)
  • The most popular Android app category, by penetration – Tools (99.8%) (Source: Statista)
  • The most popular Amazon AppStore category – Games (21% of the total number of apps)
  • Total number of app publishers – 968k (Google Play), 498k (App Store), 75k (Amazon AppStore) (Source: App Annie)
(Source: businessofapps.com)

According to Juniper Research “More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017”

Benefits Of Investing In An App:

So, as a small or enterprise business owner, it’s very necessary to develop a mobile app to reach your target audience and the growth of your business.

As you hire dedicated developers for your mobile application development for business, you open your business for various opportunities irrespective of business size or whether you have a physical store or not.

Let’s have a look at major reasons on how mobile app can help your business grow.

1. Manage To Reach Target Global Audience

In the digital age, more than 80% users have internet access and they are browsing through mobile apps. This can be clear with the above statistics.

Users are always preferred to go with a seamless experience in a single platform and find related information on their move.

Enhanced user experience, interface and services offered on a single platform will push customers to buy instead of hassling around from websites.

Everyone is using mobile phones nowadays, mostly smartphones. In a research report it was observed that 1.5 times more mobile phones are present worldwide than there are people.

Here in the image given below represents the number of applications downloaded worldwide:

Manage to Reach Target Global Audience(Source: Sag ipl)

2. Market Research Made Easier

Market research an essential part for the growth of any business. Mobile apps collect user’s data accurately according to their preferences.

Collecting and analyzing data is much required when it comes to sales and marketing.

The reason is that it gives an idea and information of users like, what is the origin, their interest level and the actions taken on the app.

Market research helps to develop your business according to the user’s needs.

3. Quick Access And Mobile Payments Everywhere

Security always a big concern for all users. A user always prefers to go with quick, seamless and secure interface for transaction.

Sensitive data such as credit card number, pin and password are usually replaced by symbols. The chances of leaking any sensitive and personal information are very less with mobile apps.

Mobile app has integrated with secure mobile payment option; where customer/user always feels secure about their transaction and private information.

4. Maximize Customer Engagement And Retention

Smooth and hassle free user interface always engage users and helps in retention.User loves to go with their single experience by putting your business right in their palm.

Customer engagement is one of the most important metrics for achieving customer success and real-time, personalised experiences to customers as per their requirement can retain them.

Measuring and gathering information on the way users are behaving with your brand and the level of trust they have on the information they received are the best way to engage more users.

5. Provides Real Time Data User Data

Real-time user data is always helpful for the growth of the business. Collecting and analyzing data helps in modifying your product and services according to the user’s preference.

Because through a mobile app, the possibilities of getting users real-time data like the origin of the customer, their interest level and the actions taken on the app.

6. Establish Brand Name in Market

Developing a mobile app is costly but it has countless benefits.

When many potential customers or users will install it in their smartphones because of its features and usefulness, at that time it creates a special brand name in the market for your business.

Through the development of mobile app, you can notify people about the latest offer, deals or updates that you are offering and also get feedback from users.

Providing right information at right time for users through mobile app promotes your brand in the market.

Mobile application development works magic when it comes to brand promotion. When you invest in an app, this will land your business in the Android and IoS app store. A large number of potential customers who are looking for the products and services that you offer will come forward and download.

Therefore develop a well-created, user friendly, and amazing application that will give unforgettable impressions to your customers and help in improving brand recognition.

7. Quick And Better Customer Support

Customer is always great for your business and they can use your application anytime from anywhere.

Quick business response made possible with the mobile app and this is the first think of customer satisfaction model.

Mobile app track each and every activity of customers like their orders, purchase details anytime, view deals and so much more directly through their smart phones and communicate quickly.

8. Maximize Sales and Revenue

Mobile app transaction has increased in now-a-days because of its security, user-friendliness and flexibility.

Once the users are confident with an app which delivers expectations beyond their imagination, they will spend without any hesitation.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Apps that are more focused on user experience tend, generate more sales and revenue.

9. Use Of Mobiles For Everything

Gone are the days, where people were using mobiles only for calls and messages. At present, even the smallest to biggest tasks were performed using mobile phones.

With smartphones our capability has increased, we can do many things using our mobile phones that are beyond our expectations. With a mobile application you can run your business, keep track of your health, book tickets, and many more.

Conclusion:

Mobile apps are one of the best options to reach your global target audience within a short period of time and this will help you to survive and grow in the competitive market.

Mobile apps play a key role in the growth of various businesses, this helps to improve the engagement of customers, increase revenue and satisfaction. 

Mobile applications also help to reach a global audience. This makes your business more and more competitive in the market. Therefore, investing in hiring a mobile application development company like Andolasoft is a must for your business growth.

Andolasoft is one of the top Mobile App Development Company in USA. We are the certified mobile app development company from Applancer and Appfirms. We have experienced mobile app developers to convert your ideas to an initiative app which can stand in your target market.

 

Are you looking to develop mobile app for your business? Let’s Discuss