April 2019 - Web and Mobile App Development | Custom Application Development Company

5 Exclusive Growth Hacking Tips To Grow Your Business

Posted on April 26, 2019 by Netrananda M

Starting a new business is always an important venture for every entrepreneur, and making it successful is the most challenging object for them.

So, you need a flawless and unique strategy to build a successful business. And it is quite likely that you need a roadmap to improve your business sale.

However, increasing the product or business sales ensures your business costs and a move towards profitability.

In fact, there are many ways that can help to boost your business growth.

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And implementing the proven ideas allow you to reduce unwanted expenditure, enhance productivity, and expand your business connectivity; all of which can together increase the likelihood of more sales.

Let’s consider a real-life situation here-

You have an awesome startup idea and you’re quite confident that it will work.

Or perhaps you’ve launched your small business. Now you are searching for some effective ways to grow.

Both the scenario offers a host of challenges. The study says, 90% of small business startups eventually fail.

But with some outstanding growth hacking tips, you can count your business is a part of that remaining 10% that succeed.

Building and running a small business can be a monumental challenge.

But if you stay up-to-date on the latest industry trends and figure out growth hacking tips, your chances of survival are much higher.

Here, I uncover the simple yet amazing growth hacking tips and techniques for 2019. Utilize them wisely and you will be a true performer.

Business Growth Hacking Tips:

1. Automate As Much As Possible:

Implementing software that automates manually is one of the most important steps you should take to ensure your business maintains high levels of productivity.

List your needs and decide which type of software would be beneficial for your business. There are loads of software solutions available in the market.

However, particularly these two are must-haves for your business:

Customer Relationship Management (CRM)

Customer relationship management or CRM is a tool, strategy, or process that helps businesses to better organize and access customer data. You can adopt an all-in-one CRM that includes sales and marketing automation on the same platform.

Managing multiple projects at the same time has become a big mess for all most every organization. But those who are using project management software are away from the race.

So along with CRM, if you are using project management software, then you are getting an extra bonus.

It will help to manage your time, task, and other resources effortlessly.

Small businesses are vigorously selecting this option as it saves time, reduces technology costs, and improves collaboration.

Marketing Automation

Marketing automation solutions streamline processes, increase brand awareness, automate tasks, and attract leads easily.

With built-in features like email marketing, lead generation web forms, landing page builders, and more it becomes an essential marketing growth hack idea.

2. Proper Training On The Software You Use:

When you invest in tools to automate tasks and streamline operations, it’s mandatory to fully train your employees to leverage the software effectively.

High-quality software provides a free trial and demo during adoption. So that your team can learn the use of new tool completely.

Hence, they can be comfortable to leverage those tools to the fullest.

3. Reach Customers:

There are various cloud-based technologies that help small businesses to grow more efficiently by creating leads and reaching customers.

Affordable tools do exist to manage contacts, pipeline, opportunities, and accounts.

Advanced software also includes marketing apps to create more revenue-generating email campaigns.

Many of these tools provide insights report which would help to send the right message to target audiences.

Social media sites like Twitter, Facebook, and YouTube can be used to promote products and services.

4. Constantly Measure Your Results:

Measurement of your efforts has become the most important growth hacking tip, especially when you are at the initial stage of launching your business.

With CRM and marketing automation tools, you can access CRM reporting and metrics that can help you in guiding your decision-making process.

By monitoring your sales pipeline; you can measure the effectiveness, gain advanced revenue estimates of your marketing campaigns, and many more.

The analytics and metrics offered by these software solutions provide a clear idea and insight to make more informed decisions to grow your business.

5. Prioritize The Customer Experience:

There are some questions from eBusiness Guru, “Relationships are important, and the most important one is the relationship between you and your customers. Are you forming a relationship with your customers, or you are just selling to them?”

Looking at your customer “needs and experiences” should be the first priority if you’re expecting a successful business.

Customers from the backbone to your business and your business keeps going.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Creating more customer loyalties will build more chances of better ROI. Positive customer experience is vital to business growth and success.

Wrapping Words:

Trying to grow your business or launching a startup- is a challenge. A lot of risks are involved.

But it is not at all impossible to be a part of those 10% successful startups.

If you follow the growth hacking tips explained above, you can see your business succeeding for sure. Embrace these best tactics and stand yourself in a better position.

Want to know more about growth hacking tips? Let’s Discuss!

Benefits Of Ruby On Rails Application Development

Posted on April 18, 2019 by Jay

Ruby on rails has been one of the tops most popular and advanced server-side web frameworks for a few years.

But still, some investors ask why we suggest Ruby on rails to develop their web application since all other frameworks and languages are available.

And obviously, they do not have any clue about it, it’s sure.

When you think a bit about it, it does seem there right is to ask as he/she the person who is investing to build the object and is going to use it as well.

So before I embark on the discussion of the benefits of using Ruby on Rails, let me explain first what Ruby on Rails actually is.

What is Ruby on Rails:

Ruby is a dynamic; fully object-oriented scripting language created back in 1995. Using HTML, JavaScript, and CSS developers can build an architecturally clean, and high-quality web application.

During the building of Basecamp in 2005, David Heinemeier Hansson (DHH) envisioned a controlling library over the Ruby programming language, thus originating the rails framework.

Later he made it extensible and flexible and uprooted with the open-source market.

And the framework was further improved and makes the breakthrough for web application development.

The Key principle of RoR development is “Convention over Configuration”.

It means the developer does not need to spend much time to configure the files in order to set up where are Rails comes with a set of convection that helps to speed up the development process.

From the management point of view, Ruby on rails community supports an iterative development method knows as Agile Development.

This Method encourages a collaborative and flexible approach which well appropriate for the web app development with fast-changing necessities.

Source: Rubygems[.]org

Over the years Ruby on Rails has been upgrading its version (Currently: 6.0.0.beta3 – March 13, 2019) and gained a huge following.

I think this is enough for the introduction. Now Let’s see the advantages of using this framework on web application development.

Advantages of using RoR:

The RoR framework follows the 3 major designing ethics which endorse the simplicity in building a complex system.

MVC (Model View Controller) Architecture
Conventions over Configurations Model
DRY (Don’t Repeat Yourself)

Along with, other benefits of ruby on rails are:

Simplicity:

With simple and readable syntax helps ruby programmers to execute more in less code. So, both developers and investors can view each development and quick learning progresses on the project.

The framework has the inbuilt solutions to the variety of problems that a web developer commonly faced. In case of any customized function that you need to employ, there is a gem available in the RubyGems.

If not, still the developer can find an expert from the Ruby community who can come up with the solution.

The set rules and prototypes of RoR facilitate further web application development. So, the developer does not need to waste his/her time on searching the appropriate structure for the application.

Faster development:

The experts quote Ruby on Rails minimize 20-40% website development time as compared to the other popular frameworks.

And it can be made possible due to the object-oriented nature of Ruby such as the bend code base, modular design, wide-ranging open-source code developed by the Rails community, and a wide range of pre-built plugin solutions for feature development.

Also, the developer can access the various pre-built modules which can take standard and non-standard components from a “garage’ and integrate them into the product.

The same components can be reused as well.

Moreover, the framework offers an option of integrated testing in the process of the coding which saves both time and efforts of the developer.

Easy to maintain and update:

Well, RoR is known for its predictability and stability. The programmer can modify or change the existing codes and can add new functionality with ease.

It means, if you want to upgrade your existing application, the rails convection will help to make it possible in lesser time without any complexity. This is more valuable for bigger projects.

Also, the substitution of the development team would not be an issue if you use RoR for your application.

Cost-effective:

For investors, Ruby on Rails is the perfect saving prospects. As I already have mentioned above, the development process is up to 20-40% lesser developed under the Ruby platform. As a result, it will cut your cost.

As it is an open-source platform, it can be used by any individual or corporation. And supports open-source Linux and many free web servers. So, you do not need to buy any license.

And seeing as the entire development procedure and code updates are executed faster, investors lean to spend fewer budgets on the development of their web applications.

Quality product:

By the help of high-quality libraries, the developer built a hassle-free web application instead of writing boilerplate code each time.

It leads to concentrate on determining the application development and building a better product for you.

Same time, RoR also endorses testing automation, which helps to deliver better-performing software.

Being friendly to web designers in terms of structuring, RoR also facilitates web apps and sites more appealing.

Fit to every Industry:

From the years, the community of Ruby has been focusing on web development.

However, the use of RoR for various purposes has grown like e-commerce, content management system, mobile application backend, Fintech, market place social networks, etc.

Source: Valuecoders Image

While the framework is flexible and can easily configure to any form of business and products, the demand for use of RoR has also has been increased among business owners. You might be thinking about how you can hire a Ruby on Rail developer and how much it may cost.

Industries can use these benefits at most:

Ruby on Rails is the best option to choose for the long term and dynamic projects. If you plan to build a general-purpose app or you need a business-critical solution, Ruby programming is the better option for you too.

Here I have mentioned some other industries that can get the most benefit out of Ruby on Rails:

Social Media and Networking
Beauty & Fashion Website Design
Blogs & Widgets
eCommerce Application Development
Real Estate
Healthcare
Sports & Fitness
Retail
CRM

Conclusion

The overall conclusion is, it is excellent over time and performance which can absorb the changes, easy to collaborate, and can produce the best quality product for you.

As a web development company, Andolasoft has been working on Ruby on Rails framework from the last 11+ years and more than 250+ Rails projects have been delivered successfully.

Want to build your application on Ruby on Rail?Let’s Discuss!

How AI Can Bring a Modern Revolution in Mobile App Development

Posted on April 10, 2019 by Jay

The emerging technology like Virtual Reality (VR), Augmented Reality (AR), IoT, and Artificial Intelligence have been covering up for the marketing next-generation mobility elucidation.

Out of all these technologies, AI has found a separate place on mobile application development because of the increasing popularity of mobile app users around the globe.

And the trend to integrate this popular feature in the business app has been emerging among entrepreneurs on the global market as well.

So let’s see what actually AI is and the role in your business mobile app?

Defining AI could sound a little more technical to you. On a simpler note, AI is an aspect of computer science that focuses on the development of intelligent machines that could perform like the human brain.

Such as creating & performing tasks and resolve to the inputs while learning from users’ experiences.

And when it comes to mobile app developments, AI includes certain traits such as; ability to manipulate and move the objectives, solve problems, enhance perception, and artificial knowledge.

The Impact at Business Industries:

These days the smart entrepreneurs are enthusiastic about AI when they have to judge the integration of smart interfaces and devices to achieve their business growth.

AI can imitator to human behavior or experiences by gathering different data and then performed by means of decode it. And it can continue to add and create more values with better knowledge as well as a faster and spontaneous business process.

Concerning to the user demand, the flexibility and adaptability can be address by AI-based apps considering their various aspects.

In a similar fashion, the demand for fulfilling the personalized experience has been increasing which can be drive through AI technology.

Users can expect more personalized and predictive experience through an AI-based application.

So, it is very definite, the AI factor that can take the mobile use and development process to the next level.

Let’s see what AI elements can make differences in your app:

Face Detection

This AI technology can be used in various applications as a safety measure. It is about identifying the user as suggest to the name digitally.

This face detection can be used as a mandatory surveillance purpose and monitoring the movement of the user. Both Android and iOS devices support this technology and you just need to add this feature to your business apps.

Text Recognition

This technology can be performed on two processes: The first one is text detection which can be executed from media images and video files. And the second one is recognizing the text.

The AI technology splits the texts into different fragments to recognize the text accordingly.

This is an ultramodern technology with having a lot of potentials for modern business and can be incorporate with mobile apps as a supplementary feature.

AI Chatbot

The Chatbot is known as the most innovative perception of a modern business application. The AI elements can make smart communication with the real audience, assemble the data, and offer better customer services to the users.

This technology can be executed as a 24*7 customer support executive on your business app. The integration of chatbot has become a major part of the aspect of the modern mobile app.

Image & Voice recognition

For image & voice recognition tasks, the use of an artificial intelligence algorithm is needed. To doing so, the technical process can be capable of providing a better result alike human brain.

Implementing the conventional AI technologies like Google Cloud Vision, and IBM Watson Visual Recognition can provide outstanding recognition results through your business apps.

Landmark / Object Detection

Landmark or object detection is a feature associated with finding the particular position defined by the specialist in an exacting researched domain.

Usually, the landmark detection is a preliminary part of a main and composite research process.

Smart Reply

Let’s start with a real-time example. GMAIL, it has one of the most user-friendly features as Smart Reply. The variants have successfully featuring worldwide by combining with AI technology to provide a richer and personalized user experience.

The same AI-based feature can be integrated at your business apps for digital communication.

Personalization

A loyal customer can be gained with the help of personal experience. AI technology offers projecting analytics, based on user choice and behaviors that enable the system to show the recommendation in a personalized way.

This personalization method can help to improve the customers’ experience to remain connected with your business service through the mobile app.

The AI-based app personalization has become a certain aspect in modern app development demand.

Conclusion:

From last few years, there is an overwhelming increase in popularity in the use of Artificial Intelligence in various fields of business, industries as well as users.

So, it is fair to reveal that AI is the future of mobile app integration and development. App development agency and many experts are forecasting, this technology will grow rapidly and will offer more benefits to the user.

Want to Know More about AI Integration? Talk to our Experts!

Why SaaS and How It Impacts on Business Growth Rate

Posted on April 2, 2019 by Jay

Many Industries and business owners trust SaaS (Software as a Service) as a double-edged solution.

It presents the ideal solutions to every old aged problem and re-construct the new module of maintenance, adds new challenges in security policies, and managing insightful data.

Meanwhile, some other companies are generating more revenues and profits on SaaS solutions with choosing over migrating an existing solution or building their own cloud-based applications.

But every industry views the benefits differently and figure out their unique cloud journeys.

Whereas the switching to SaaS ideas is being around it for more than 30 years, the web-based technology started the support after the 2000s.

In today’s scenario, SaaS is an alternative cost-effective IT deployment where the business owners just need to build their own infrastructure or outsource to a professional team.

And the team will configure the software application and maintain it all.

Still, it has lots of questions for business owners whether SaaS is the viable option for them or not. Like;

How worthful for Moving the business to SaaS?
What possible business advantages at SaaS Module?
Or, it just another Business contraction?

Well, let me explain all these above questions. Here you go,

What is SaaS:

I have given the extended classification for SaaS previously. With SaaS, a service provider multitude the application at its data center, and a consumer can access it via a well-supported device.

It also uses the flow of the internet to carry applications to its consumers. Cloud platform, or Platform as a Service (PaaS), provides the cloud components to certain software while being used mostly for applications.

Why Cloud?

10 years ago peoples think about cloud technology. And in 2008 – up to 12% of businesses were using a cloud-based application.

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But today, it’s a different story.

The recent survey shows that cloud computing strategies have been increased drastically between 2018 -19. Just because industries have been looking to move their applications to SaaS.

Source: Superoffice

Well, you can say SaaS is literally taking over the cloud computing market. So, with no surprise global cloud service market is forecasted to grow in the coming years.

Who are using SaaS Modules:

Both individuals and industries have been running or using SaaS in their daily life.

Even I do use.

You must familiar with Google Drive. Everybody uses it to store the photographs online. It is a great example of using SaaS as individual users.

SaaS is applicable to both individuals and professionals. Because it does not require a supercomputer or any IT specialist to deploy either. This cloud-based module can be accessed from internet-based browsers.

With sharing my own experience, as a Web and Mobile app development company we also have developed two successful SaaS products i.e. Orangescrum – the Project Management Tool, and Wakeupsales – the Smart CRM Tool.

Orangescrum featured on Task Management, Time Tracking, Project Planning, and Collaboration to plan, track, and release projects with agility.

Whereas Wakeupsales featuring Marketing Automation, Ticketing, Lead Management, Document Storage, Email Marketing, and Light Weight Project Management Tool.

And we have customers are from different business industries and individuals like IT, Real Estate, and even freelancers have been using our SaaS modules as well.

The Benefits of Using SaaS at your Business:

1. Easy Scalability

The SaaS model can easily and quickly scale up without any extensive request and testing or without changing the mechanism structure, and installing supplementary software.

As per any additional service or storage concerns, the same process is deplorable.

So, it is exactly the reason whereas industries are moving to the SaaS model.

Source: Superoffice

It is also proven that the companies which are already moved the cloud module are experiencing how to scale quickly.

2. High Security

For every enterprise cloud computing strategies security is the biggest concern as per IT professionals.

Since the SaaS vendor is accountable for the preservation of data that a customer assigns them with, the security subject turns into extremely serious and customer data becomes marvelous confined.

3. Customization

As technology has evolved SaaS applications can integrate with other available software like Gmail, Dropbox or can be customized by the user’s demand.

In result, the customers can carry on using the software as they can usually be easily integrated with the SaaS solution.

4. Easy to Maintain

As the SaaS module runs at the cloud, the user does not need to install or upgrade any hardware which is maybe costlier and requires supervision. It means you do not need a dedicated IT staff as well.

The survey shows the enterprise found an approximate 15% reduction in IT expenses and 20% reduction in IT maintenance costs.

This will help the start-up industries to grow faster.

5. Easy Availability

A cloud-based application doesn’t have downtime. In 99.99% of cases, it doesn’t. In probably 99.99% time it doesn’t. As it is accessible to the internet, all you need is an internet connection and a web browser.

6. Cost-Effective & No Huge Investment

The SaaS module operates on pay-as-your requirement with no huge upfront fees rather than just monthly or yearly subscription fees.

This option actually suites mid sized companies as they are more careful about their investments.

However, SaaS adoption is a lower cost option after all when you compare it into sums of account you need to pay out on buying the required hardware, as well as hiring and managing resources to maintain it all.