Month: February 2020

Why All Businesses should buy an Online Scheduling Software

Posted on by Julia Ching

In the competitive world to run a business successfully and stand out in the market is the primary task for the entrepreneurs.

If your business relies on the client’s booking, then you need software to handle every task of your business. More appointment booking means more traffic and higher revenue.

Online scheduling software is the most preferred to keep your business organized. It is beneficial for every small to a large business because it can handle things at once.

The appointment booking software works hassle-free. With the right booking platform, you can easily save time, boost your business efficiency and money, and serve better customer experience.

Booking software will allow the clients to book an appointment through an online portal.

Online booking platforms also come with calendar management capabilities that make it easy for your business and staff to stay on top of your appointments, clients, and business in general.

In this post, we will review the pros of online booking software. You’ll learn why it’s essential, and the top benefits of having a tool in your small business.

Need to buy an online appointment scheduling software

Numerous factors can assist you with why you need to buy an appointment scheduling software.

With the booking software, you make your clients the master. As they can choose the time and date accordingly.

Let’s get started with the benefits!!

Intelligent booking system

The traditional way of booking is a problematic way of booking. Because clients have to pick up the phone and book an appointment and make a reservation.

The service provider would then need to take down the customer’s information manually, and you also have to be careful about following up so that customers don’t miss their appointment.

This is a lengthy process that can cause error and miscommunication. It gives an unhappy experience to customers.

But with the software, you can easily book an appointment by clicking on the button.

The software offers all available time slots, so your customers can reserve the time that can work for them. The software is a genius as it sends the reminder automatically to ensure the appointment.

24/7 booking

Most customers want to book an appointment at a convenient time for them. Online scheduling software can be accessed anytime and anywhere from web-connected devices. This includes laptops, smartphones, and tablets.

The 24/7 booking enables your customer to book an appointment even after the business hours. One study shows that 40% of clients like to reserve an appointment even after business hours.

This can be the boon to your business that can take your business to heights.

Reduce no-shows

No-shows are the missed opportunities in the business. These are the minor hassles in the business that can give a significant loss to the business.

But online booking software saves a lot of time and money. By sending the automatic confirmation and reminder to the business. It will never let the customer skip an appointment.

By sending a text message or email the scheduling app can decrease the chances of no-shows. In a study, it is revealed that the text reminder reduces 39% of no-shows.

If you reschedule or cancel an appointment, your booking software can give massive help to your business.

Better insights

Analytics helps business a lot. It can skyrocket the sale in the business. Right ideas help to figure out which is the least popular service in the business.

It helps to determine the best way of marketing to them that is not possible in the traditional booking.

Appointment booking is a tedious task. Having your appointment software automatically gives insights where you can save you tremendous time and effort in the long run.

Social media integration

Social media has become an integral part of life. Presently 2.82 billion people are using social platforms such as Facebook, Instagram, Twitter, etc.

Online scheduling software has the additional feature of social media integration that will help the customers to book an appointment from their social media accounts.

It can entice maximum customers and increase the chances of customer retention.

Easy payment gateway

Online scheduling software provides the most effortless feature of payment integration, which helps to improve the functionality of the software.

The booking software provides the most extensive payment methods such as PayPal, Stripe, credit, debit card, etc. which helps the customer to pay from any convenient option. This saves a lot of time because they can pay anytime and anywhere safely

Wrapping up

Above, we have discussed different factors why businesses need online scheduling software. Web-based online scheduling apps have tons of features, which helps to make the business more successful.

These will help to increase the visibility of the business and skyrocket sales with the above given exclusive feature.

Hopefully, this article will be beneficial for you.

If you have any queries or suggestions, we will love to hear from you in the comment section.

Thank you for reading!!

How To Achieve SaaS Growth Through Customer Acquisition Techniques

Posted on by Jay

An established SaaS company can achieve growth in many ways. They could retain more customers, increase prices, or reduce churn rate either. 

But as a startup, you just only have one option: “to acquire more customers“.

However, the problem is that you might not have a clear path of how to do it, right?

That is exactly what I have explained with some proven strategies.

Through this post, we will show you the top 5 customer acquisition strategies that will boost your SaaS growth.

Intrigued? Then let’s do it.

Defining Acquisition:

Before making a deep dive into the techniques, let’s make something clear;

“Customer acquisition has nothing to do with generating new users.“

But the acquisition is a process of bringing new visitors to your application and helping them to sign up. 

Without new signups, you’d have no one to try to convert into a user, and retaining them as a paying customer.

However, customer acquisition is the most important part of the SaaS growth process.

“To ensure that customers go through the funnel stages (to Revenue), you have to make sure that there are enough customers at the top of the funnel. Without those customers, there will be no customers at the end.”

Defining Acquisition

(Source – incisive-edge.com)

The above graph described this point quite well. TO generate the average conversion rates at each stage, you need to acquire a large number of incoming visitors to paying users.

Now, let’s take a look at some customer acquisition strategies or techniques to grow your SaaS business.

Verify Your Product & Its Market Fit:

Like other vendors, you also like to start acquiring the targeted users as early as possible, even if you don’t have a product ready.

And it is always crucial to acquire the first user for your application.

Acquiring the first users helps you validate your idea, and learn if you’re targeting the right customer pain point.

When you have a validated idea and achieved your product & its market fit, then you can switch you focus it to grow your SaaS application.

It refers to a situation of being “in a good market with a product that can satisfy that market.”

Verify Your Product & Its Market Fit

(Source – incisive-edge.com)

Pivoting a value proposition is relatively straightforward, and speaking in technical terms as well. 

So, before you launch any strategy to attract new customers, ensure that you have validated your idea.

Develop Customer Personas:

It helps you design your products & campaigns that your target audience connects with. Preparing a customer persona also gives you detailed insights into your target audience, their behavior, their needs, etc.

But without buyer personas, it’s hard to know who your potential users are, and how you could reach them online.

Or figure out the best ways to attract them, at that.

For example, how can you create lead magnets that will attract new users to your list, without knowing their pain points relating to your product first?

Or discover channels that drive the most targeted traffic?

You see, buyer personas make it easy to attract the right type of web visitors. And that, in turn, makes customer acquisition a much simpler task.

Develop Customer Personas

(Source – incisive-edge.com)

Identify The Most-Targeted Traffic Sources:

We admit this strategy requires experimentation to get it right. But the benefits of going through the process are immense.

Because you see:

Not every traffic channel will deliver visitors who can convert.

In fact, often, channels you might consider a certainty flop.

A couple of years ago, Dan Norris did an experiment to assess his traffic sources. And as it turns out, sources he banked on, like Adwords or email brought hardly any results.

However, strategies like guest posting, being active on forums, social media, and Twitter auto follower strategy, delivered actual conversions.

Identify The Most-Targeted Traffic Sources
(Source – incisive-edge.com)

Now, your best visitors might come from different channels. Perhaps SEO would work for you or maybe advertising your SaaS product on Facebook would drive the most signups.

It’s hard to tell without testing.

And so, to ensure that first, you get new customers, and secondly, acquire them at a relatively low cost, you have to identify your best channels.

Create Different Customer Acquisition Funnels:

Most of the time the website visitors do make the sign up on the homepage.

But many others will not even see it.

And yet, they could become users too. 

For the most part, however, SaaS founders focus on a simple acquisition funnel that looks more or less like this (via Google Analytics):

They calculate that visitors on the website will notice the Sign-Up call to action, act through it, signing up for the free or version. 

And then, through the onboarding and retention strategy, convert into paying customers.

And many do. However, a large group of your visitors may not yet be ready to create an account and start using your product.

As Elizabeth Yin points out in this article: (http://www.launchbit.com/blog/what-customer-acquisition-funnel-should-you-use-as-a-saas-company/)

“these days, the Saas market is becoming inundated with new Saas products. Nearly every Saas company has either a free trial or a free package, so free software no longer a unique factor that distinguishes your product from the competition. Professionals are no longer jumping at the opportunity to try every new free Saas tool that is on the market.”

And so, to acquire them, you’ll need to find another way to convince them to sign up.

For example, you could first target them with your lead generation strategies, then nurture them, and finally, entice to sign up at the time when they’re ready to do so.

Invest In Building Audience:

Nothing beats having an audience.

Just take a look at SaaS companies like Orangescrum, Wakeupsales CRM. They enjoy engaged audiences.

And although many of these people aren’t their customers (and maybe will never even sign up for a trial), they actively help them promote the app.

How? By sharing their content, for example, telling others about it, commenting on their blog posts, attending and promoting their webinars, and other events… The list goes on.

So, building a targeted audience for your SaaS application as early as possible. 

But when building your audience, go beyond from just posting blogs on your blogging portal:

  • Repost your content on other channels, like Medium or Linkedin. Many successful SaaS companies utilize this strategy to simultaneously initiate conversations with many audiences without having to produce original content for all of them.
  • Repurpose your content into lead magnets and content upgrades and build a lead generation engine to fuel your secondary funnel (the one we talked about in the previous point).
  • Target social media channels that you’d discount in B2B, like Pinterest, for example. You can hear Dustin Stout from Warfare Plugins sharing his experiences with less common social networks for B2B (and how they’ve become his top traffic sources) here.

Warping Words:

Last, not the least, be sure to always put your customer’s requirements first before applying the customer acquisition techniques. By focusing on the customer’s benefits and presenting the solutions to their queries would lead to more retention.

Keeping this in mind, and finding the best way to guide the visitors through the acquisition process with helpful involvement that comes at the right time and adds value to their experience. This will lead to much more success in the long term.

Have an awesome SaaS idea, but not sure about the techniques and developing the strategies? Let’s Discuss!

How To Overcome From B2B SaaS Marketing Challenges

Posted on by Jay

B2B SaaS marketing is always tougher than customer marketing. And we are not saying that marketing to consumers is easy, but it is more traditional.

Anyone who works in the B2B segment knows that the industry creates its own sets of constant challenges. However, in the B2C industry, the marketing takes place with the customer, the sales cycle is smaller whereas in the B2B SaaS marketing, the sales cycle is quite prolonged. Mostly if you target smaller groups with higher priced products.

The list of challenges for SaaS marketing is much longer and pretty complicated. You need to understand not only about your product and services but also about your customer industries. It is important to create a good rapport and empathy with your customers, without these two factors your business can surely fail.

Whether you’re racing to market with a brand new offering, gaining a foothold and trying to scale, or firmly established and trying to improve performance, there’s no shortage of challenges SaaS businesses inevitably face.

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Still, not selling a physical product already possesses its own challenge and this is not familiar to many people as well. Not to mention, SaaS marketing can be very demanding, where not only growth but also it is more required for a successful business.

What Is SaaS Marketing:

Let’s start with the theory of SaaS first. SaaS or Software as a Service provides users the ability to connect and use the cloud-based application via the internet.

Basically, users or business customers hire this kind of application for their business.

On the other hand, you can hire this kind of application for your business, so your user can get connected over the internet.

And SaaS marketing is simply the process to market this kind of application.

If your company offers software as a service to other businesses, there are several targeted marketing strategies you can use to achieve the highest conversion rates possible.

If you are a SaaS vendor, you must adopt the latest marketing strategies to archive more customers and high conversions.

So how do you get started with SaaS marketing?

Still, before getting started the SaaS Marketing process you may face several challenges.

Challenges Of SaaS Marketing:

SaaS is a logical product. And the mindset of its customers is always different than other targeted customers.

The decision of purchasing a SaaS product would be more logical than emotional, pricing and compatibility like factor must take some part as well.

And the purchasing decision does not lie on a single person.

So, having these facts the challenges become more complicated when it comes to SaaS marketing.

Logically, marketers may have dealt with many physical products but in SaaS is not having any physical presence.

Other Major Challenges In SaaS Marketing:

Demand and SaaS offerings are always changing. The constant update and release of new features can make your marketing strategies chaotic before your previous strategy would make any significant impact.

  • Customers are not aware of the use of your SaaS product. So, your marketing strategy and content needs to detail educational
  • You need to bring together the SaaS B2B customers and your sales cycle.
  • Standing Out from the Crowd
  • Build a loyal customer Database
  • Targeting your audience
  • Dealing with constant changes

SaaS Marketing Strategy:

Statista data shows – “the total size of the SaaS market has increased to $116 billion in 2019 from $105 billion in just one year. And it is expected to cross $135 billion in 2020.”

So, as a SaaS vendor, you must take a deep dive into marketing.

Before jumping into SaaS marketing, you need to learn about the customer journey first. And can prepare your marketing strategy by following the respected journey stages.

The customer journey may consist of the following stages:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy
SaaS Customer JourneyImage Source: Singlegrain[.]com

Actually, there are countless marketing strategies available to produce maximum results. With a mixed knowledge, I have listed some (would be) impactful SaaS marketing results.

  • Define Your Goals

The countless effort without the right directions is totally meaningless. To define a clear and achievable goal is the first step to do for successful SaaS marketing.

    • The goals must be specific and tractable by assigning KPIs and key metrics.
    • Figure your overall business
    • Figure how marketing and sales team can align to achieve the goals

The goal must be realistic. The bigger goal is always hard to achieve. So break down the bigger goals to smaller with realistic milestones.

  • Inbound Marketing

The inbound marketing methodology has four phases;

    • Backup your step
    • Evaluate how to create an inbound strategy
    • Define your buyers’ personas
    • Illustrating key traits of the buyers

And the very next step is to create content for them and address their issues and help them by solving those problems.

  • Content Marketing

Content marketing is an important strategy for any business including SaaS marketing as well. You may look at some of the biggest players of the SaaS market; strong content marketing is their key factor.

The content marketing methodology has encompassed two things:

    • Letting your audience know the use of your product
    • Establish your position at the related industry

You can extend your approach to social media platforms to provide the same information as well.

Existence, trust, and credibility are an important part of assets in the SaaS niche. And you can prove your existence by spreading the voluble information through content marketing.

  • Communicate Value Differentiators Of Their Product 

With the rise in the internet, the size of the market has enlarged. Many new and unique SaaS products were emerging daily, with at least ten competitors, who are launching similar products. This gives the customers a variety of options to choose, while purchasing any kind of products or services.

Therefore you need to demonstrate your product and marketise how your product is different from your customers.

You can handle this sales challenge by showing how your product is different and unique. The key is by doing some research on your customer’s industry and addressing their pain points of the future upgrades will be pretty much helpful for you. You need to communicate and concise about your product and how it will help the customers in solving their major issue.

  • Giving Users Free Trial

To encourage new customers and let them experience the actual benefits of your SaaS products, a free giving period is the best tactic to focus on.

And alternatively, it can be used for the lead generation as well!

This doesn’t mean you should go blindly without any strategy here;

“Optimizing the conversion rate within the free-trial period should be the focus of any SaaS marketer, and this will also mean one other thing: your product must be good.”

Through the free trial period, you would have the chance to showcase your customer service excellence.

Standing Out From The Crowd:

The shift from On-premises software to a cloud based SaaS took some additional time to get recognised in the market. B2b customers are pretty much apprehensive about their data security, location and many other things.

 Things might have taken some turn, however the last few years have noticed a significant development among various SaaS solutions.

However, the global cloud revenue is predicted to reach $ 474 billion by 2022, the ongoing pandemic has increased the demand for digital services and made the cloud a centerpiece for many new digital experiences.

  • User Engagement

And the last not the least Customer engagement is a goal that must stretch across teams and metrics.

It can be performed at a high level, as the knowledge and tap points of a customer for your product, company, or brand.

It is the relationship between your company and your customers and is closely related to customer loyalty and retention.

The better user experience can make a bold relationship between your SaaS product and customers and closely related to the customer success stories and retention.

Many biggest SaaS companies follow the strategy of building a loyal database for their customers. Under the SaaS subscription model, the costs are recovered along with time when the customers continue to renew the subscription.

New customer acquisition has become the top priority for many SaaS business.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Customer retention becomes a key point in increasing profit for SaaS business. According to Salesforce desk, with 5% increase in the customer retention will drive profits up-to 125%

SaaS Product(Source: Unboundb2b)

The customer experience can be broken down into different stages and can be developed, and implemented separately. Like;

    • Short Signup process
    • Send the users through an onboarding sequence
    • In-App Chat Feature
    • Offer Free Training or Free Demo
    • Develop and link tutorial Videos to engage
    • Get Feedback for improvement

Warping Words

SaaS marketing is different from other product marketing. If you follow the right path and strategies then you can easily gain success for your SaaS product in a short period.

 For every business, becoming successful starts with attracting the right customers. It might take some longer for the SaaS company to grow, but it is achievable by following the right SaaS marketing strategy.

The strategy discussed above will work effectively in successfully growing your SaaS business.

And must make it a point to find regular feedback from your loyal customers and instantly try to improve the customer service.

Also, throughout the marketing methodology focus on retaining the customers as this can be a game-changer in your overall profits.

Thinking of building a SaaS product, let Andolasoft help you. Our Dedicated developers will build excellent SaaS products for your business, by following all the security major and latest features to grow your business.

Happy SaaS marketing!

Planning to launch your own SaaS product? Let’s discuss!

What is Offshore Software Development and How to Do it Right?

Posted on by Daniel Leo

Over the last few decades, the entire world’s technological environment has transformed quite significantly.

And over the years, newer demands have come up in the software development sector, and therefore, companies are coming up with new ways of dealing with it.

One of the common practices that global organizations are getting involved in is the outsourcing of their in-house tasks. And so far, the decision has paid off well for them.

What is offshore software development?

If you don’t know already, offshore software development is the outsourcing of tasks to a third-party software developer(s).

Such a service might include a holistic schedule of web development, web app development, mobile app development, etc. In most cases, the partner company that provides offshore services belongs to a foreign territory.

There are different ways you might want to implement outsourcing:

  • To an individual developer or freelancer
  • To an agency
  • Outsourcing the entire project or allocating only specific parts of the project.
  • Hire a dedicated team of developers that will stay ready to meet your demands whenever you wish.

Freelance developers might be experts in specific or multiple fields. For instance, for the development of a mobile game, you will require a concept artist, 3D developer, 3D model artist, UX/UI designer, motion graphic designer, or all of them simultaneously.

It’s a given that not all people can be experts in everything.

Therefore, it is often a better and much more productive idea to outsource your tasks to agencies rather than hiring individual freelancers.

Onshore, nearshore & more terms

There are many more concepts or terms in practice that are enough to make you confused. One such term in nearshore software development.

Nearshore software development is the same concept as offshore outsourcing.

However, the difference between them is the proximity. A nearshore development company is more likely to be in the same time zone or operating in a neighboring country.

On the other hand, an onshore development company is the one that operates in the same country as you are.

Why is outsourcing the key to entrepreneurial success?

The role of software development outsourcing and their role in helping the business houses feed the ever-growing demands of the corporate world is one of the most important fields of discussion among the leaders across the companies operating around the world.

Today’s global market has shrunk into a smaller economy. And as a result, most companies have to cater to the needs of an audience that is vast enough and much wider than it used to be even a few years ago.

Therefore, you need to adopt certain practices that will help you keep your organizational productivity in top shape without the need to compromise on quality.

But here comes a different worry altogether. When you are working towards the goal of delivering a more widespread service, it becomes mandatory to invest massively in a larger talent pool.

For most organizations, this means more expenses, which they might not be interested in. This is where the role of offshore software development comes to your rescue.

How an offshore software development company helps you achieve business goals?

An offshore software development company will help you in different ways.

In case you are considering the implementation of this specific model for your next project, here is a detailed study that will help answer all your queries.

Larger talent pool

There was a time when all the software development companies had to set up their operational warehouses in multiple locations across the globe.

Later these very companies ended up becoming technological giants with a multinational identity and existence. But then, the world’s economy expanded, and the market became a much smaller place.

Now that newer companies are coming up, they don’t necessarily have the resources to start operating or making use of the global talent pool.

This is why the popularity of offshore development services is rising more than ever.

In today’s economy, outsourcing is an inevitable part of software engineering.

If you want to take on the bigger business houses without facing the risk of elimination from the competition, you have to stay ahead of your peers.

An offshore software development company can help you succeed in achieving your organizational goals.

SaaS Events You Must Not Miss in 2020

Posted on by Jay

As the SaaS landscape continues to change and expand, Andolasoft presents a perfect time to evaluate what you’ve accomplished in months past and to prepare your plans for growth in the upcoming year.

 

One of the best investments you can make in your SaaS business is attending a well-executed conference.

 

Below we deep-dive into why you should add a SaaS conference to your roster, why you should attend the SaaS events, and our pick of the best conferences to look forward to in 2020.

 

Why Attend A SaaS Conference

In our digitally connected age, it seems almost any important transaction can be handled through a computer or mobile device.

We have a variety of social platforms that we can use for connecting and networking, so why go through the expense of attending a conference?

While it’s true most business activities can be effectively executed by the very products the SaaS industry produces, some interactions are made much more valuable when conducted human-to-human.

Here Top SaaS Events For 2020:

1. SaaStr Annual

Date: March 10 – 12, 2020
Location: San Francisco, California

SaaS

SaaStr is one of the biggest, most popular events in the SaaS industry. The annual gathering will bring together 12,000 people and will feature over 300 sessions designed to help you scale your SaaS business and improve your lifetime value.

Can’t make the March gathering? Don’t fret! SaaStr is also hosting a similar event in Paris, France in June.

Why You Should Attend:

Whether you plan to attend SaaStr’s mega event in March or wait for the Paris gathering in June, you’ll be in for a treat.

Attendees learn how to scale their startups, have the opportunity to network with their peers, and even get the chance to be mentored by industry professionals.

The speaker list is always amazing too. 2019’s slate included execs from Dropbox, HubSpot, Twilio, and Intercom.

2. SXSW – SaaS Conference

Date: March 13 – 22, 2020
Location: Austin, Texas

SXSW

No SaaS conference list is complete without mentioning South by Southwest (SXSW). This event is absolutely massive.

In fact, it’s one of the most well-known events in the world –  regardless of topic or industry. The 2019 event discussed things like blockchain, startups, marketing tactics, art, sports, and more.

Why You Should Attend:

The 2019 slate of keynote speakers included the Beastie Boys, the founders of Instagram, a successful politician, and award-winning writers and musicians.

There was so much knowledge to be gleaned from these folks!

The conference also gives attendees the chance to network with thousands of others. Plus, there’s so much going on. If you need a break from the sessions, you can always listen to live music or catch a film screening.

3. Adobe Summit

Date: March 29 – April 2, 2020
Location: Las Vegas, Nevada

Adobe Summit

Adobe puts on a great many events throughout the year, but Summit is always one of the best.

2019 attendees dove deep into experience marketing and learned from speakers like Super Bowl champion Drew Brees, Oscar-winning actress Reese Witherspoon, Best Buy’s CEO Hubert Joly, Suntrust Bank’s CMO Susan Johnson, and many more.

Why You Should Attend:

In SaaS, creating great customer experiences is essential. It’s what will separate your tool from the myriad of others on the market.

And that’s exactly what you’ll learn how to do at Adobe Summit.

You’ll also have the opportunity to network with others in your industry. And if that’s not enough, just look at the positive reviews. 99% or previous attendees say the conference exceeded their expectations.

4. MicroConf

Date: April 19 – 23, 2020
Location: Minneapolis, Minnesota

MicroConf

MicroConf takes a different approach than many of the other events listed in this article. It focuses exclusively on small, self-funded companies.

If that’s the kind of business you own or work for, this conference is a must-attend.

Why You Should Attend:

MicroConf offers two distinct conferences, which will happen back-to-back in 2020.

The Growth conference is aimed at those currently earning a full-time income from their digital products. The Starter conference is for those not currently making a full-time income from their startup.

Both events will help attendees further their careers by giving them access to world-class performers and speakers.

5. Technology & Services World

Date: May 4 – 6, 2020
Location: San Diego, California

Technology & Services World

Technology and Services World (TSW) is “where technology and service executives talk business.” Intrigued?

Then secure your tickets for this event and learn about customer success, revenue generation, selling tactics, artificial intelligence, professional services best practices, and more.

Why You Should Attend:

To succeed in the modern business world, you need to stay on the cutting edge of technology.

At TSW, you’ll learn everything you need to about the topic. You’ll also have ample opportunity to network with colleagues.

Lastly, the expo will expose you to new tools and solutions that will make your work life easier.

6. SaaS Monster

Date: June 22 – 25, 2020
Location: Toronto, Canada

SaaS Monster

SaaS Monster stands apart from the rest of the conferences on this list. Mostly because it’s not its own conference.

Rather, it’s a SaaS-specific track within one of the world’s fastest-growing technology events, Collision Conference.

But don’t let that deter you from attending. SaaS Monster will focus on four main pillars of content related to SaaS: cloud computing, big data, enterprise technology, and security.

Why You Should Attend:

SaaS Monster will bring together SaaS professionals to discuss the industry, share valuable insights, and network with each other.

And the best part? A ticket to SaaS Monster allows you to attend the full Collision Conference experience!

7. SaaStr Europa

Date: June 17 – 18

Location: Maison de la Mutualité in Paris, France

SaaStr Europa

Why Should You Attend:

You will find 500 mentors along with 3000 attendees and 30 hours of rich content.

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs. This conference is meant to help scale businesses faster to $100m ARR.

You can expect incredible networking opportunities and full-day sessions where you can learn from successful entrepreneurs. You also get to share the space with venture capitalists and fellow entrepreneurs in SaaS.

8. 4YFN

Date: June 30 – July 2
Location: Shanghai, China

4YFN

Why Should You Attend:

4FYN is an event for entrepreneurs who are looking to scale their business.

It is a platform where you will get the opportunity to massively expand your professional network by meeting important people from the industry.

Different sessions will be conducted by experts that will teach you about scaling up your SaaS business to newer heights.

9. SaaStr Traction Conference

Date: August 5- 6
Location: Vancouver, Canada

Traction Conference

Why Should You Attend:

Traction Conference is focused on high-growth business. This is particularly interesting for SaaS because SaaS companies have the ability to scale the fastest and have higher goals in terms of monthly and yearly growth.

This conference is attended by high-growth business leaders and founders sharing their experience, strategies, and tactics for achieving high growth.

10. Slush

Date: November 19 – 20
Location: Helsinki, Finland

Slush

Why Should You Attend:

The event, which started with a gathering of only 300 curious minds, has now expanded to 25,000 attendees.

Slush has only one aim — to create and help the next generation of groundbreaking entrepreneurs.

You will find sessions on AR and VR, AI advancement, the start-up environment of Europe, and much more. The event is going to give you the best, hands-on advice by entrepreneurs, for entrepreneurs.

Event listing source: SoftwareSuggest.com/blog

Warping Words

It’s easy to get overwhelmed by the sheer number of SaaS conferences happening in 2020.

Apart from the above-mentioned saas events, there are plenty of needful in-person opportunities coming up this year also.

These events are also necessary to keep up with trends, education, and being inspired by what others are doing in SaaS.

Make your travel plans now!