Month: March 2020

How to Management Database Performance For Your Startups

Posted on by Ariya Stark

Database management can be daunting for startups if you do not look at the vital aspects. You will not be able to achieve the results you want for your company, and this will leave a negative impression of your company.

Even breaches in legislation will cost your business, dear. Database management experts suggest if you are a business startup and new to the field, you should keep in mind the following tips for improvement.

Make your database your friend not a foe for your startup business

The following are some simple tips for you to improve the performance of your database for your business startup:

  • Control your database and do not allow the database to control your business:

    Data management should be the onus of a whole department, especially in a large company or the job of one person in smaller business units.

    However, its responsibility should be entrusted to one person and not everybody. Ensure that each data management task has been defined and assigned to one person who knows his role when it comes to responsibility.

    The procedures for data management should be defined well so that it does not break into deep chaos for your startup business when the relevant people are on leave or vacation.

  • Pay attention to the minute details:

    Good data management lies in paying attention to minute and extensive details. You should incorporate uniform data entry policies in the business so that everyone follows the same rules.

    For this purpose, train your staff to ensure standardized policies are being followed. Monitor your staff regularly to ensure they are following these standardized procedures.

  • Data management security:

    Like home security, where you will never leave your front door open, data management security plays a crucial role in your business.

    The data of your organization is very valuable. You need to invest in its security, and for this compliance to minimum legislation is essential.

    You should not share every detail of your data with everyone working in the business. The system should function on a need-to-know system only. Restricted access is mandatory to ensure your data does not fall into the wrong people with malicious intent.

    Make sure all your staff maintains a password policy, and they also use password generators to update their passwords regularly. There are some startup businesses that follow the trend of bringing your own device.

    Make sure that you have a uniform policy set for the unit that related to the downloading of data to laptops or memory sticks.

  • Invest in data management to get the optimal performance out of it:

    Professionals from RemoteDBA.com, an esteemed company in the field of data management and other services in the USA, states that simply putting names into the customer database of a business is not adequate enough to keep it updated.

    As a business owner, you need to fix a periodic maintenance plan and schedule to ensure that all the addresses of your customers are correct. There should be no duplicate information present.

    If you are not careful, your database will begin to decay at an alarming process. In addition to the above, your business should fix dates at periodic intervals to reassess the performance of your database for your business goals, maybe twice in a year.

    This helps you to ascertain whether the database is suitable for the purpose of the business. You should consult an experienced data specialist to check whether data enhancement will cover missing data like phone numbers or the metrics of marketing like the size of employees in your unit.

    Be open to explore technologies that are new so that your business is able to stay updated with all the potential possibilities to give it a strategic edge in the market with success.

  • Back up of data:

    One of the essential rules of data management is to back up information at regular intervals. Regular backups help you to protect your business against any malicious or accidental data loss because of:

    • Hardware failures
    • Media or software flaws in the system
    • Malicious hacking or software being infected with a virus
    • Power failures and
    • Human mistakes or errors

You must ensure that data backups are run at periodic intervals and maintain a schedule for it.

Once-daily is good enough for your small business. The data management system should be tested regularly at least once every week.

Make sure you are able to recover data and consider the best technologies to permit your business to have a copy of the data onsite even though the process is tedious.

This step will safeguard your business from important data loss in the event of corruption of data system files.

Is outsourcing the right choice?

Many small business units and startups consider whether outsourcing is the right choice for them? If you are able to give the data management system of your business the effort and the time it needs, you do not have to consider outsourcing.

However, if you are a busy business owner or do not have the right person to manage the data management system of your business, you must take the help of professional outsourced companies to do the job for you. In this way, you effectively are able to alleviate tensions and focus on important matters of your business in peace.

Therefore, in conclusion, when it comes to improving the data management system of your business startup, make sure that you assign responsibilities to a person in the organization as part of the business’s data management plan.

Give importance to the minute details of the data management system, especially when it comes to training, procedures, and monitoring. Make sure that data security for your system is high.

Evaluate the performance of your data management system at regular intervals. Never forget to take backups of data regularly.

Maintain a schedule for this. In case you are not able to take care of the data management system yourself, consider the advantages that outsourcing might offer you. Speak to credible companies and entrust the responsibility of data management services to alleviate stress!

How To Make Your SaaS Development Idea Successful

Posted on by Jay

With many SaaS companies in the market these days, it’s becoming harder for everyone to stand out from the crowd. That’s why it’s important for any SaaS business to have a well-thought-out development road-map. If you don’t, you’ll do yourself a serious disservice, because a successful SaaS business is built on solid, tested software solutions. Even so, there’s a lot of competition out there. That’s why you have to be extra cautious when thinking about your SaaS development strategy.

The statistics say SaaS has been wiping out the dependency of an enterprise’s old, outdated software to pursue its operations. And the reasons are:

  • Software-as-a-Service has the on-demand usage model with the minimum entry point. Unlike on-premise apps, as z huge upfront costs need to be showered at the time of software updates, customization & other IT-infrastructure related requirements.
  • On SaaS, the end-users don’t have to invest in the total IT-infrastructure setup, as the entire hosting, customer support, and hardware & software implementation process are taken care of by the SaaS vendors itself.
  • The elements inside these cloud offerings can be easily scaled up & down by doing changes with few clicks or adjustments from the data centers and with certain cost allocation, whereas if the investments are done on the on-premise infrastructure, the cost & load would be comparatively heavy.

By the end of this year , 80%-90% of businesses will run their core operations over the Software-as-a-service model. It’s because this software helps to continue with complicated tasks without putting a load on hardware memory, run from anywhere via an internet connection, purchased on a subscription basis, leaves the technical glitches & upgrades part with the providers only.

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That means software-as-service is here to stay and those who are on a lookout to become a SaaS application development provider, they need to be mindful of the pitfalls of software-as-a-service development and come up with practices & measures that can help them stay afloat & reap home the desired revenue figures.

Don’t know these pitfalls or measures that can help you become a top-notch SaaS app development services provider?

Worry not, the following has all the answers that Infoxen believes will be of sheer help to you.

1. Know Your Client-Base First

Knowing the target audience is very important before starting the software-as-a-service-based development business – as based on that only you will prepare your acquisition & pricing strategy.

A complete list covering buyer persona in terms of his behavior, business type, profession, motivation, passion, demographics will help you march towards the path where you can easily identify “type of product or service they are looking for”.

Know Your Client-Base First

By interviewing such elements or your potential clients, you can plan to create an MVP (Minimum Viable Product) first, as such products will always have scope for further enhancements & will always invite users to put-in their thoughts & functionalities within it.

You can develop as many product packages based on every different buyer persona to gain a competitive edge.

2. Choosing A Pricing Model That Compliments Your End-Users Requirement

On a broader level, there are 3 types of pricing models for extending software-as-a-service solutions that you can choose from-Usage-based pricing, flat-rate pricing & Tiered pricing. Let’s extend these terms to get their better understanding:

  • Usage-Based Pricing:

It’s the most common pricing model where users pay the fees each time they use storage, data or make transactions. As a development company, you can opt for this type of pricing model for your clients who have a small startup or financial base and cannot afford to pay extensively at one go.

  • Flat-Rate Pricing:

It’s the basic pricing model where only a single software-as-a-service product, with a particular set of features under one pay, is made available to the end-users. Here a predetermined subscription fee is charged from the client’s pocket. As a SaaS application development service provider, you can go ahead with this model if your end-users are comfortable at paying hassle-free all at once rather than after utilizing the services.

  • Tiered Pricing:

Here a variety of software-as-service packages at different cost plans, features & functionalities are circulated for different clients’ requirements. This model is great to have on-board if your company wants to target buyers of multiple personas & requirements single-handedly.

You can choose any of the above pricing models based on your client behavior, buying pattern & growth opportunities.

3. Keep User-Experience & Customer Satisfaction Mainstreamed

To start on a good note as a SaaS development company, make sure the user-experience & customer satisfaction you deliver to your clients is top-notch. Be precise & careful while developing your first software, choose the UX elements carefully.

Keep User-Experience & Customer Satisfaction Mainstreamed

Here is how you can add on to your Customer Satisfaction:

  • Be transparent with your customers, timely update them with every module, and ask them for necessary suggestions to ensure project success. Along with it, find the best solutions to treat lacking areas before final deployment. Since every development will be parsed through agile methodology, it will be easy to iterate fast & make the fixes asap.
  • To give your clients the hang of your developed software, draft some welcome emails, tutorial guides, or allot a personal assistant to guide through the functionality of developed products from your end.
  • There is no such thing as over-communication. You can strengthen your bond with your clients by always keeping them in the loop, questioning their requirements, gathering their feedback to foster a better product development environment & customer experiences.

4. Deploying SaaS-Specific Marketing Practices

Software-as-a-service solutions since they have no physical traces and changes constantly need special attention when it comes to their marketing. Although, if SaaS products are carefully architected & render top-notch services, there lies no need for marketing tactics, much.

But if the product has just started on hit & trial methods and demands huge penetration in the market on the initial levels, these all things for you as SaaS application development providers can do to gain better traction with your prospects:

  • Give your customers free trials to let them vibe with the product & get the better tuning with it until they don’t start paying for it.
  • Shoot a series of blog posts in the software-as-a-service community, defining your business stories and how you craft products suiting to every project requirement.
  • Reward a customer if he/she suggests you or refer your SaaS app development services by inundating some reward programs.

5. Preparing For Third-Party Integrations Way Before The Software Development

Since SaaS applications work on a cloud network, their integration with data centers & other third-party platforms has to be secure, effortless & quick. A SaaS development company here has to be well-equipped with third-party integration strategies way before they commence with the development phase. Here is how you can go ahead:

  • SaaS applications must have great data synchronization with different third-party channels. For instance, if the app targets the travel tech industry, the integration with accommodation options like Airbnb could be considered.
  • Consider developing a platform that makes your end-users life easier by enabling them to work with PDF files, ZIP files archives to streamline data import.
  • Create a browser extension of your product to let users have your product in hand all the time. For instance, popular app Grammarly has a web extension that allows users to integrate it with already in use applications.
  • Decide the payment integration option that users prefer and are safest in all accord.
  • To achieve great user coverage, integrate your product or software with SDK tools of framework like Microsoft (as it’s vastly used for enterprise suites).

6. Render Software With Possible Offline Mode Support

Downtime of the app or unstable Wi-Fi can take a toll on anyone, especially when the important task is in process.

International Data Corporation compiled a stat that “for the fortune 1000 companies, the average cost they had to bear after their unplanned application downtime was ranging between $1.25 – $2.5 per year”.

No matter the enterprises operate via software-as-a-service applications, one downtime or poor-connectivity can lead to unsubscription of such software.

Extend support of offline accessibility as a SaaS application development services provider:

  • Make provision for the information or data to store even in the offline mode, as soon as the connectivity restores, data should be able to sync well.
  • Make a feature of “download files” (to let users download important files) when situations like downtime come unannounced.
  • Make an automated/manual update function to help with the syncing of data or documents when a proper connection is available.

7. Bring Aboard A “Customer Success Management” Department

“Customer success is not about support or being reactive – it’s always about being proactive.”

Having a customer success management department will act as a link between “where the sales happen” & the “product’s functionality” – which will help to evaluate your customer’s actual health by using mixes of usage data, contextual inputs, marketing, sales & customer support strategies.

The advent of such will evoke the users to share their true stories behind the usage of such software or product, which will eventually help to drive more cross-sells.

This is how you can funnel your CSM or Customer Success, and Management team:

  • Customer success management (CSM) team should be collaborative with the other organizational teams be it sales, product or marketing as it will help in sketching & resolving customer issues from all ground levels.
  • “Users love when they are served beyond their expectations”, the job role of your CSM team shouldn’t restrict to just delivering what users are expecting but it should race beyond the delivered promises as well. Your team can go the extra mile by preparing product based on different users & their traits, arrange some webinars or seminars to educate your product scope, or shoot a support mail even after delivering the product maybe with a message “Hey, how are you doing with the software we developed for you”.
  • Be on tips with the consumer metrics, these metrics can be in terms of – when & how soon the user is willing to upgrade to high-subscription plans, or how much they are liking the product/software that they are ready to prefer it to a friend or inside their circle.

8. Keep Your Analytics Handy To Measure The Key Metrics

It’s important to keep the analytics handy to determine the progressing growth of SaaS development services company, as such businesses are prone to suffer losses in the early years of their operation. Losses occur because acquisition costs exceed, sometimes customers pay only after utilizing the product/services, which is why actual revenue comes very late.

Thereby, it becomes immense for such software development businesses to know & understand the key metrics in advance – to know whether their business is scaling up or is turning towards major pitfall.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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To know when to put the breaks on time or know if your company is viable in proceeding ahead, consider the following metrics to measure success:

  • Consider billing date over the booking date to evaluate your revenue flow, as on billing date you get the actual sum flowing into your bank account – this will help you access the true financial health of your company.
  • Evaluate the reason behind the churn rate. Churn rate is a situation where users stop subscribing to a particular service (here it’s SaaS). Calculate the number of churn rates & possible reasons that triggered its advent.
  • Balancing the Customer Acquisition Cost is the cost spent on customers to persuade to buy the product/service. LTV or Lifetime Value is a predicted net profit that is expected from the future relationship with customers. The LTV figures should be 3 times greater than CAC, even if it’s the other way, that should not be continued for a long time as higher CAC value depicts that the company is putting a lot of cost on retaining customers than actually gaining from them.

These were the few metrics that can help to evaluate your business drive & allow you to put in the breaks before you are close to any downhill.

Winding Up!

These were the few ways demonstrating how you can go big with your software-as-service specific development business, the success & profitability of establishing such business lies in how well you are staying in competition and treating your customers with the best possible product ever.

Go the extra mile, beyond delivered promises, know what your customer’s persona is, find what pricing strategy is keeping LTV in action, create your metrics that are visible in your customers’ success, and chalk out several other your side of strategies to funnel your business.

To get basic to extreme support in the preparation of your SaaS-based business model, reach out to Andolasoft Inc, a SaaS application development company, where we consult, develop & deploy the high selling SaaS-based products by following the aforementioned points & hundreds of others (which you will find out on consulting us).

Have a cloud-based app development project to finish? Request for a callback!!!

How To Put Together A Top-Tier SaaS Marketing Strategy

Posted on by Jainish Vora

According to Cisco‘s Global Cloud Index, by this year, SaaS will deliver 75 % of cloud workflows.​ Isn’t it amazing? This data depicts the growing pace of the SaaS business model and the competition created by it in the industry. SaaS companies are finding it very difficult to stand out in the industry by providing products and services distinct from their competitors.

Well, for this reason, we have come up with top-tier SaaS marketing strategies to help companies lead the competition.

SaaS marketing is more complicated than product marketing since you don’t have a tangible product to offer. Yes, it is more difficult to tell someone that your software can help them in their daily process than selling a pair of shoes.

What Is SaaS Marketing?

SaaS Marketing

SaaS marketing refers to the strategies implemented to promote software-as-a-service companies. SaaS marketing is exclusively unusual from promoting physical products since it has a varied customer base, distinct pricing strategies, complexity in their offerings, etc.

Since SaaS marketing is distinctive, marketers should use distinct strategies for promotion.

SaaS Marketing Strategies to Improve Conversions

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Let us know a few considerations, to begin with efficiently promoting SaaS businesses. Explore available opportunities and see your brand stand out in a fierce competition.

1. Using Trials To Lure Customers

Focusing on customer acquisition is significant, and the best way to do this is by offering free trials to incentivize customers to sign up and begin using your offerings. Keep your sign-up process simple and don’t have the customers go through the pain of filling lengthy forms to get your product in their hands.

This is a promising way to let people know about the benefits your products offer. This helps them take the initial step to start using your product. After making the customers realize how valuable your product is, you can easily persuade them to continue with the paid plan.

The goal is to convince more people to make a purchase. Ensure that you offer a free plan for a considerable period to make them comprehend the integrity of your product.

2. Enhance Customer Experience

SaaS Strategy

Among all the crucial SaaS marketing strategies, this is advocated by the experts as most essential. Assure that your services are personalized to the extent possible to deliver outstanding customer experience.

Just as companies send a welcome email the moment, a new customer completes the sign-up procedure. You can consider sending reminder emails to the customers who were active once but are now slowly dropping.

Integrating a live chat option on the website is a great way to interact with your customers and solve their queries on the fly. This way, you can help them navigate through your site better and find answers to their queries at the earliest.

3. Get Featured On SaaS Review Sites To Get More Exposure

People contemplate looking at customer reviews and product ratings before deciding to purchase a product. This step is crucial to buy softwares since there are no tangible products, and people check comparable products available and read reviews before they make a verdict.

Getting featured on review sites, you can get more industry exposure for your offering. Search for the best review sites available in your country or field. A few websites make comparisons between varied products offered.

4. Display The Price Aptly

A vital aspect of the SaaS marketing strategy is to display the price of your product clearly. Consider including a pricing page on your company’s website and portray every detail in such a way so that consumers can quickly decide whether or not they can afford your product.

For instance, have a look at one of the popular SaaS provider Vimeo. They have clearly mentioned their varied pricing plans for their potential customers. It helps them make an informed choice about their spending.

5 Limit The Choices Offered

With too many choices offers, your customers can get confuse as to buy which one. It can also result in them abandoning a purchase. Make two to three variations of your plans to avoid confusion.

While mentioning different plans include their features and respective prices as well. This way, customers can quickly decide which plan will fulfill their needs better. Your pricing page should consist of the characteristics of every plan offered.

6. SEO Stays On Top For Lead Generation

SEO is the best strategy to generate the right amount of leads for a SaaS company. Content Marketing, SEO and Link Building Service goes hand in hand to increase traffic on your website and, at the same time, make your website visible to the target audience.

Search rankings of your website will increase by using on-page SEO techniques, and it also ensures that it is visible to the customers when they make a search query related to your business. SEO also helps to get good quality backlinks and drive referral traffic effectively to your website.

7. Rewarding Customers For Referrals

Rewarding Customers for Referrals

When it comes to generating leads, another proven marketing strategy that works for SaaS companies is Referral Marketing. Referrals are cited as a critical source of lead generation by maximum B2B marketers.

If you want this strategy to work for your business, then you will have to make your company referral-worthy. It is done by offering incentives to the customers who refer your product to other people in their circle.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Running a loyalty program to offer rewards for referrals works well, or you can choose to provide incentives in some different ways to your customers who refer to your business in several ways.

Let us take an example of Dropbox, which offers extra storage of 16GB for referring each friend.

The Bottom Line

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses. Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

Five Trustworthy Design-hacks for Better Conversion

Posted on by Naman Modi

When it comes to online business, every business owner seeks attention since the lead generation seeming has become very competitive. That’s why; there is a need to employ all tactics for the success of your business.

Designing your web is one of the ways to increase the growth of your business. The high-quality leads attract different marketing techniques in the likes of advertisements, trading shows, among others.

Not all the traffic that comes to your website leads to its growth as not all convert to customers. However, employing unique strategies will lead them into potential customers hence the success of your firm.

In this article, I will share with you awesome web designing hacks that will help your WordPress website design company offers for your business growth.

1. Use images and videos

Multimedia content can generate a significant target when used correctly for your business. However, there is a need to ensure the proper use of both videos and images.

Ensure that the content is directly speaking to the target market the message related to your product. Perhaps, seducing them to buy and giving them reasons to go for your products either through short videos or images.

So, it is imperative to optimize your videos for your business website.

Notably, the HTML5 videos have proven to be the most outstanding as they allow people to access the information across all browsers in every device.

Videos can be used for specific messages on your site or landing pages and even as a social media proof and testimonials. Whichever method you choose to go by, ensure the videos are short, sweet, and relay messages to the point.

This is because the entertaining videos will attract more people ad they will get concerned about your store. However, if your videos take too much time loading, they can quickly drive away potential customers.

Research has shown that customers never wait for the long loading pages because they have options on other websites.

Therefore, ensure that you use short yet fast loading videos to enhance more traffic that will lead to the growth of your business.

2. Use web responsive web design

responsive web design

Lately, most spend most of their time online, as many have acquired smartphones. Over 60% of consumer traffic is mobile device users.

This means that your multiple website visitors may be using mobile devices in the likes of tablets and smartphones to browse.

It is possible because you can do it anywhere since they are easily portable, unlike desktops and other types of computers.

The problem arises in the shifting from the desktop to mobile browsing because not all website is mobile responsive designed. In these cases, the site loads better on a PC, but it is unresponsive on mobile devices.

Once a visitor tries, and the site isn’t responsive, most of them will look for alternatives from other websites that are mobile responsive. That means both your revenues and conversions plummet.

To avoid this problem, you will need a professional designer for your blog. The designer will help in creating a site that is responsive in both PC and mobile devices; hence you will enjoy high conversions irrespective of the device used by the website visitors.

3. The use of high-quality visuals

high-quality visuals

The human brains typically retain more of its information when it is the visual content in the likes of images and videos other than when the information is in text form.

If you want more traffic and their time interacting with your site, you will need to incorporate high-quality images and videos for your content.

The quality of the pictures and any other graphic media is vital as it shows clear images that give correct messages. There are two primary ways of attaining high-quality visuals for your site.

That is through a photographer or an expert graphic designer. The designers help in creating an image or video that you need.

These two methods will help your website to outperform any stock imagery found in other sites. When choosing the right graphic designers to hire, consider those with experience for better results.

The solution is altogether avoiding the freelancer graphic designer as they may charge you but offer low quality work.

4. Simplify your website navigation

It is very tempting to include every link to all notable page or resource on your navigation bar. Avoid this as it increases the number of clicks to all the pages, which may confuse a new visitor to your site.

Having many choices in your navigation bar clutter and distracts, which reduces the chance of them clicking to any of the links.

If they don’t, then the conversion rate will lower. The navigation bar is very vital to your conversion rates as those just above the site convert more than those on the sidebars or footer areas. This is because they can be found easily.

5. Take advantage of the negative space

In the web designing industry, the space occupied by different elements in your site pages is known as the positive space, while the unused one is called negative or rather white space.

When the designers are designing the website, they try hard to cram into the little space of every page, which leads to noise.

This makes it difficult for your efforts to become outstanding from your competitor. Small white space increases the rate of cognitive load, which makes the visitor move to a fast-loading site. To avoid this, ensure that you have a larger negative space as possible.

This is because it allows vital elements like the links and call to actions to stand out among other features in your web page. Therefore, there is a need to break up the block of texts into shorter paragraphs to increase the white space for your website.

It is essential to use the lists and bullets point in the appropriate areas and use media to break to the next text.

Conclusion

Implementation of any of these website design hack will undoubtedly increase your site’s conversion rate. Altogether, these tips will help your website to a whole new level if applied correctly.

Therefore, it is up to you to ensure that your web details generate the leads to your firm.

How To Evolve Your Saas Business In Upcoming Year

Posted on by Jay

The changing environment and the growing digitization have become the primary disruptive factors in the market. And with that, it is challenging task for companies to make their SaaS offerings stand out from the others.

This is not just about in this year. The SaaS model has evolved over the past 12 years.

The rise of cloud-based software has helped to redefine the enterprise workplace, unleashing truly mobile and collaborative workforce and new customer-facing interactions.

 

 “Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.”

– Marc Benioff

It’s also democratized IT management and stimulated a shift in technology adoption that’s transformed the way companies buy and consume products and services.

Moving beyond, the SaaS global market looks to continue with fast-paced growth.

According to Gartner, public cloud services alone are set to increase by 17% around the world to $266.4 billion in 2020.

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Meanwhile, the integration of AI with SaaS platforms looks set to propel an additional market expansion, as more and more enterprises seize the opportunities on offer to cost-effectively automate internal operations, boost productivity, and speed up delivery of personalized services.

SaaS Growth Statistics - Statista
Image Source: Statista

This could sound good to the entrepreneurs who are considering to enter the As-A-Service (AAS), as well as the existing vendors preparing to update and evolve their SaaS offering

Standing Out In A Crowded Marketplace

More than two-thirds of companies operating in the SaaS space today were formed in this last decade. And the number of new entrants also continues to increase.

With a growing number of organizations looking to benefit from the reduced costs, scalability, and convenience offered by SaaS, it’s no surprise that new market entrants are keen to capitalize on the burgeoning opportunities.

Building a strong customer relationship can be leveraged for standing out from the crowd. It will identify value-added transactions and unroll service offerings in line with changing business requirements.

This is especially relevant where private equity firms are acquiring multiple MSPs, rolling them up together, and then reducing pricing to capture market share.

This puts pricing pressure on independent MSPs, and suddenly it becomes a race to the bottom.

What’s needed is a laser-like focusing on differentiating with the best customer experience.

Actively communicate your feature changes and improvements through regular updates that ensure customers recognize you’re responsive to their evolving needs.

Staying close to customers through regular account reviews will also generate opportunities to deliver strategic consultancy and impart in-depth knowledge that improves their operations.

Finally, utilize BI and analytics to reinvent your pricing models. Tailoring pricing to individual customers will further demonstrate the truly collaborative nature of your relationship and discourage any temptation to consider switching providers.

Deliver Seamless Customer Experiences

“Every step of your customer’s journey, from first sales interaction to on-boarding and ongoing support, needs to be easy and seamless to navigate”.

Because

“if you’re not delivering a holistic service that is responsive, accurate, and timely, no customer will commit to a long term relationship”.

User Experience

An effective on-boarding process that is manageable, intuitive, and interactive should include actional walk-throughs of key features and functionality.

You will also need to provide a help center and additional resources, plus a checklist for users to work through.
Utilizing the professional service automation (PSA) and RMM (remote monitoring and management) tools will help ensure you’re able to gain complete visibility and control of your customers’ environments and can institute process improvements to serve them better.

From automating routine tasks to enabling accurate billing, the effective management of support issues, and keeping track of SLA performance, customer satisfaction depends upon your ability to deliver more than just promises.

Scalable Service For All Industries

Ensure your product can be easily integrated with the customer’s platform. It will make it easier for users to augment their internal processes with your services and products.

In recent years there’s been a growing trend towards SaaS companies moving away from delivering a broad range of business functions and focusing instead on the delivery of vertical-specific software solutions built for clear industry niches.

Focused on the concept of customer success, these solutions often incorporate industry-specific data governance capabilities and tailored features that can be easily adapted to the demands of the user base.

Providing opportunities to create new ecosystems, featuring partner organizations, moving into the delivery of vertical SaaS platforms opens the door to co-marketing opportunities and the incorporation of new technology features through the utilization of APIs.

Refresh Your Approach To Marketing

Delivering content that meets the needs of prospective and existing customers is the key to retaining your market position and becoming a recognized industry leader.

From content marketing that showcases your expertise and builds brand awareness to adopting good digital marketing tactics designed to boost audiences in a wider range of geographies, aligning your marketing activities and messages to specific buyer personas will yield positive outcomes for your business.

By keeping your finger on the pulse of the current challenges customers in your target market are facing, you will be able to refine your offering and educate current and potential customers on how your solutions solve their problem.

To build ‘stickiness’, initiate portals that enable customers to share successes and best practice with peers, gain access to subject matter experts, and acquire new knowledge.

Indeed, building a user-group community is once again becoming central to initiating stronger customer bonds and more informed relationship strategies that generate value-add for everyone involved.

You’re probably already familiar with the often-stated stat that acquiring a new customer is up to seven times more expensive than retaining an existing one. But there’s one instance where that isn’t true: customer referrals.

By creating a simple, rewarding referral program, you can turn your best customers into your most vocal and passionate fans.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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In doing so, you not only increase the return on investment from every customer, but you can grow your client base without increasing your marketing spend.

And since everyone involved gets something out of it, referrals can increase customer satisfaction, too.

Warping Words:

Today’s customers want to have personal relationships with the companies they do business with.

To thrive and survive in an increasingly competitive landscape, SaaS businesses must strive to cultivate strong, collaborative, and strategic relationships that are personalized to every client.

That means delivering clearer communications, one-to-one check-ins, and better, more timely, insights.

Ultimately, unifying personalized solutions with technological innovations and consistent service delivery that demonstrates you’re paying attention will be the key to maintaining your position in a market that’s characterized by constant disruption.

Want to evolve your SaaS product? Let’s discuss.

10 Tips for Making Software as a Service Business Openings

Posted on by Hermit Chawla

Clients, affiliates and solutions suppliers have been fearful about hopping into the Software as a Service (SaaS) advertisement, yet these tips on making SaaS business openings clarify the new line of reasoning that has re-imagined the jobs of solutions suppliers and leaders.

These tips show how you can exploit the numerous revenue prospects that SaaS gives, however you must have a solid comprehension of what your clients’ needs are and how SaaS can meet them.

SaaS showcase offers to ascend to new programming deals leader

As the market for SaaS keeps on advancing, end clients have transformed into leaders.

Since you have been compelled to reevaluate your system while making SaaS business openings, utilize this tip to discover what transforms you have to execute to make your SaaS services speaking to end clients.

This methodology incorporates attempting to bring down the absolute expense of ownership (TCO) and figuring out how to manage merchants that have based their go-to-showcase techniques on going around the IT division.

Selling Software as a Service: How and why suppliers need to change their reasoning

How would you plan on getting acquainted with the SaaS business condition?

This tip discloses why you have to change your impression of selling SaaS when deals cycles are shorter and the volume of SaaS contracts is higher.

The focal point of solutions suppliers is moving more toward helping clients utilize the applications viably while guaranteeing their requirements are met as opposed to simply ensuring they work.

Remain serious with SaaS BI services

Your job as a solutions supplier has changed a piece since the execution of SaaS in the market, yet you’ll discover that having on-request business insight (BI) services can be engaging organizations.

Believed outsiders have kept up enormous worth, even in the progress to the SaaS advertise. See what kind of targets your clients will expect you to meet while making SaaS business openings through BI services.

Tending to IT leaders’ SaaS concerns

Is it true that you are managing IT offices that are impervious to SaaS and ponder about its unwavering quality and security?

You aren’t the only one, and you should be set up to respond to examines clients have regarding the everyday worries about SaaS.

Master Jeffrey M. Kaplan subtleties how to address these worries by utilizing a proactive methodology.

In the wake of mapping out execution destinations with your seller, Kaplan clarifies the significance of evaluating TCO and quantifiable profit while making SaaS business openings.

SaaS versus work area virtualization solutions

At the point when clients are attempting to pick among SaaS and work area virtualization, they will frequently seek you for counsel.

This article features the three most significant contemplations when settling on the choice: multifaceted nature and cost, endpoint necessities and upkeep, and unwavering quality.

When you are educated about the advantages of every, you’ll be progressively arranged to assist clients with choosing whether SaaS or work area virtualization addresses their issues.

Bringing in cash selling SaaS

Selling Software as a Service can be incredibly gainful on the off chance that you can disclose to clients how and in what limit SaaS is relevant to their business prerequisites.

Discover what you have to concentrate on when selling SaaS and why the membership model gives SaaS revenue great development potential.

Best practices for selling Software as a Service

SaaS has an assortment of minimal effort alternatives. Investigate the prescribed procedures and parts of SaaS that can be utilized as key selling focuses.

Thinking about SaaS highlights and deals strategies right now can assist you with altering your proposition contingent upon a client’s needs.

SaaS movement spikes VARs to reconsider services and bolster models

On the off chance that you are searching for various approaches to offer services and backing, the SaaS program created by Bluewolf, a long-lasting Salesforce.com accomplice, could fill in as an arrangement model.

Past Salesforce.com, SaaS bolster projects can diminish worries about valuing and address the steady requirement for recently sent applications to be executed, redone and upheld.

VARs reevaluating services they offer clients

The effect of the SaaS showcase has left the two merchants and affiliates reexamining the services they offer clients.

Right now, I responded to inquiries regarding the job the channel plays whenever solutions suppliers search for SaaS business openings.

Agenda: SaaS revenue openings

You have most likely heard waiting for worries that SaaS will press out VARs, yet this agenda shows various explicit SaaS revenue openings.

The rundown clarifies that making SaaS business openings doesn’t lessen the job of outsiders, yet it changes their obligations.