Month: March 2022

How To Grow Your Business With WordPress Website

Posted on by Netrananda M

WordPress is one of the most popular content management systems for building websites. It allows you to create a unique website, without the need of any programming knowledge. It is a perfect choice for businesses of all types and sizes.

In today’s modern world, everyone is using a device to browse the internet. This means that having a simple, yet engaging website is a requirement. A good way to have a business presence online is to build a WordPress website.

So, you might be wondering: “What are the benefits of having a WordPress website?”

Or you might be wondering if it is right for your business and your marketing goals.

Are you thinking of to grow your business online without spending a huge amount of money?

If yes then, here I am going to share some practical tips that will help you to grow your business.

A strong online presence is important for a successful business. As the internet and digital marketing have grown to a larger extent. A powerful website is important to shape your brand image.

Many brands choose WordPress to develop their website. It is because WordPress is easy to use, reliable and it’s a marketing tool.

Therefore, more than 33% of websites on the internet are powered by WordPress.

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How can you grow your business with a WordPress Website?

Developing a Business Website is not enough; you need to make your business grow.

All you have to do is spend a few hours and spend undivided attention. You can make your website ready to go live.

But, it’s not the only thing that makes WordPress one of the best  tools to grow your business online.

A WordPress website provides enormous benefits.

“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

Why Use WordPress to Build your Business Website?

Be in the top search result of Google:

Being a marketer you understand the value to rank at the top search results of Google. But it is not easy to get to the first page when you don’t have any basic knowledge of Search engine optimization.

But if you are using WordPress you don’t need to worry about it. Installation of a SEO plugins can make your WordPress website SEO friendly.

Many SEO friendly Plugins are available on the web. With the best plugins that is beneficial with SEO marketing will help your website to be at the top position in Google search.

Provide Technical Support

Being a consumer, you often come across many consumer tech support issues for some services or products. Every business can develop trust among the audience, by providing technical support windows on the WordPress website. This helps your customer to lodge consumer complaints or feedback.

Test variable Contact Forms:

You can install the Contact Form 7, the most commonly used WordPress Plugin for contact forms. It helps to collect a variety of information from your potential customers. Whether you need an email address, or any contact information, it can be set up with a few clicks using the contact form 7.

Such a facility is available with the WordPress, hence it is an effective way to grow your business.

Mobile Responsive:

Google always goes for mobile-friendly websites. If your website is not mobile responsive then it will take more time for Google to rank your website and you will miss huge number of traffics as many people are using mobile phones to visit a website. Therefore a mobile-friendly website is important. With WordPress, you can choose a mobile-friendly theme that will help your business to grow.

Create a Knowledge Resource:

If your business website has to deal with lifestyle, education, philosophy, etc. By using WordPress you can create your personal knowledge series. This will provide a detailed knowledge guide to your audience and clients.

You need to update this knowledge resource, to increase the value of the resources.

You can also create and run the user forum of these resources and develop a community on your own. It is a huge opportunity for business promotion.

Monitor your Website:

With WordPress, you can monitor and analyse the marketing strategy from the dashboard. You can also use Google Analytics for it. But you need to switch tabs if you want to check your business performance.

The Plugins offered by WordPress helps to install Google Analytics directly into your WordPress website. This helps to check the stats without switching to any tabs and straight from your dashboards.

With this, you can identify which tactics will work for you. It can also be used to improve the strategy that doesn’t work for your business.

Customized Theme:

With WordPress and other platforms to build your WordPress website it becomes scarier. But with WordPress you get thousands of customizable themes that helps you to get started.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!
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Partnership:

The easiest and fastest way to grow your business is through partnership. You can get a partner for your business from your existing customers. So, partner with a business that helps you to create new opportunities for your customers.

FAQ:

Is WordPress good for your business?

WordPress has been a user-friendly CMS. Many people built their websites using WordPress and not by developers. The CMS makes it easier to build a clean, good website that can boost your business.

Can a beginner use WordPress to build their website?

WordPress is an easy-to-use CMS. You don’t have to visit website developers to build your website. Beginners can also build their business website with WordPress

It’s very easy to set up and run. Many web hosts come with one-click auto-installers. WordPress is very simple to use like Microsoft Word or Word Processor.

What are the benefits of using WordPress to build your business website?

Growing your business website with WordPress will provide many benefits such as:

  • Easy to use and installation
  • Mobile-friendly themes
  • Easy to customize and control
  • Versatile and scalable
  • Built-in business blog

 Conclusion:

Starting and setting your business is quite challenging for business owners. But, thankfully by using WordPress, you don’t have to worry about any issues that will hamper the business performance.

WordPress websites offer a lot of benefits for any business. However, there are things to think about before getting started.

WordPress allows you to create a website on an easy-to-use platform, it does not mean that the platform is easy to use. It takes time and effort to learn the ins and outs of how to build a website with WordPress. Consider investing in learning this skill if you don’t have any experience with coding or web design.

In order for your website to be successful, it must appeal specifically to your target audience. So, if you want people who are newly interested in your industry, consider building a different kind of site than if you want people who have been interested in your industry for years.

If you are considering using WordPress as a way to grow your business online, keep the above things in mind!

By following the above-mentioned tips to grow business you can promote your WordPress website to grow in the right way.

However, if you find any difficulty in developing your website, our WordPress developers are happy to help your business grow.

How To Promote WordPress Plugin And Themes?

Posted on by Netrananda M

In the present situation WordPress has helped many businesses to get success. Large number of people with WordPress are making a living. They use this platform to sell goods and services. The WordPress developers, copywriters and designers, are working more on it to deliver a better and user-friendly website.

Whereas, many other people choose another option of making a living through WordPress. They are selling WordPress in the form of plug-in and themes.

However, developing a website is only the beginning. But getting paid customers is a more difficult task. You need to put more effort and attention into it.

The WordPress developers spend hours creating perfect websites. But your efforts need results, your plugins and themes need to be sold.

Lead Generation Plugin helps to generate the leads. It helps to obtain more contacts that help to visit your website. They can become potential customers as they show interest in services and products that are offered on your website.

Not only is lead generation tool effective but the WordPress theme is equally important for your website growth. When your visitors lands to your website the first things they observe is the theme. It is what creates a first impression to your visitors.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!
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Promotion methods to sell your Plugins and Themes:

Have you ever wondered how WordPress developers are experts in selling their themes and plugins? Even after you put lots of effort into your development, the result you receive is very less.

“More than 90% of visitors to our blog come from search engines. So, sellers can expect more potential users/buyers of their products when paying for promotions or collaborating with us”

With these highly effective methods, you are definitely going to generate more customers for your WordPress Plugins and themes.

So follow these winning strategies:

Offer a Free Version:

Many people always find ways to try new things. So, if they are not aware of you or you are a new developer, launch your very first theme or Plugin.

So, in such a scenario you can market your product by offering something for free first.

It’s a very effective method that many developers follow and has achieved success with it.

Although the free version doesn’t offer many features, this allows people to try a new model and later buy it to enjoy the overall features.

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Share your plugin to WordPress Repository:

If you have offered a free limited version of the plugin, you can now understand why it is important.

With the lead generation plugin you can manage your marketing process as given in the below image.

Marketing Process(Source: Broadley Speaking)

It is a necessary step, many of your competitors lie on the same page with high reviews and ratings. You are definitely going to get lots of customers and customers for the pro commercial version.

Also, you can place the WordPress.org approved sign on your plug-in website. It is proof that your plug-in will meet all the standards and requirements of the WordPress.org community.

Develop connected Products:

The other way of marketing your product is by developing a connected product. You might need some time and effort to get the particular user requirements. But this method is surely going to pay off.

For example, you can develop connected plugins that work in both ways. It can be downloaded as stand-alone plugins or as add-ons for the main plugin.

Weekly Newsletter:

By creating a Weekly Newsletter for your WordPress Plugin and WordPress themes, you get to create more and more customers into your website.

It is the most beneficial way of promoting your WordPress Plugin and Themes.

Engaging Content for Audience and Search Engine:

When you have already decided to promote your theme and plugin, you need to do some extra work. This means you need to fill out the listing for the WordPress directory. It means the entire tab, people that includes FAQ and screenshot.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

It also defines how you are making your website full of resources for users. On your website, you need to develop a blog with FAQs, case studies and uses for plugins.

With more helpful content on your website, the more professional look you are providing your website.

When you fill your websites with content you encourage them to visit your site again and again. Take the advantage by sending an occasional communication.

Offer a monthly email newsletter, it’s a better way to be in touch, inform the users about your updates, and provide a forum for feedback.

Content is a better way to make people reach your website and get engaged with your product. It is also a reason how SEO finds you. Create high-quality, engaging, and original articles. You can also allow guest posts and other blogs to get maximum benefits.

Advertise Your Plugins and Themes:

Well, you need to spend some money to bring your target audience to your website. You need to advertise your work. Not every type of advertisement works, but some do, and these are:

  1. Paid submissions: In this form of advertisement you need to pay to place your plugin details on other’s website.
  2. Paid Reviews: In this advertisement form, you need to pay the most popular blog of WordPress to write about your product and they do. This is a professional way where your potential customers read about you and visit your website.
  3. Google AdWords: It is a pay-per-click advertising form. You can achieve good results, but you need to have some experience and knowledge of using it. Or you are going to spend your money and time.

So these are some forms of advertising that you can use to advertise your website. If your plugin varies from others in design, usability, and features, you will automatically get more customers. They will share it and recommend it to other users.

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FAQ:

How to sell your WordPress theme?

To sell your WordPress theme you need to follow these plans:

  • Create a plan
  • Find the right niche for your theme
  • Know your competitors
  • Decide your product price
  • Provide unique design
  • Offer documentation and support
  • Add correct functionality
  • Add plugin to your theme

Can I gain profit by selling WordPress themes?

For many years selling WordPress themes has been a most profitable business.

If you manage to create beautiful, reliable, and stable themes, for which you are sure it will provide great customer support. It is not going to be a burden, these businesses will perform very well.

Where should I sell my plugins?

Here is the list of places that you can use to sell your WordPress themes and Plugins:

Conclusion:

So, this is a hell of a lot of information, but you cannot avoid that this is some very important information that is very effective for your growth.

You need to apply these tactics to market your product. However, you need to market WordPress first to grow your products and achieve your business goals.

With these actionable tactics. You are surely going to generate more sales and revenue. Focus on growing your products and adding value to customers.

Are you facing any problem in developing your WordPress Plugins and Themes or want to create any modification in your website, contact to Andolasoft. Our dedicated WordPress developers will help you in developing your website or creating any changes to your existing WordPress Website and custom Plugins and Themes development.

How To Integrate JWT in Python Django REST Framework?

Posted on by Anurag Pattnaik

Django REST Framework is one of the most popular Django web frameworks that has been used to build many successful projects. It provides a simple and easy-to-use interface for designing APIs and JSON web services, which is quite popular among startups. When working with the REST framework in Python, there are a few ways you can implement the JSON Web Token (JWT) type of authentication.

What Is JWT?

JWT is an encoded JSON string that is passed in headers to authenticate requests. It is usually obtained by hashing JSON data with a secret key. This means that the server doesn’t need to query the database every time to retrieve the user associated with a given token.

How JSON Web Tokens Work

When a user successfully logs in using their credentials, a JSON Web Token is obtained and saved in local storage. Whenever the user wants to access a protected URL, the token is sent in the header of the request. The server then checks for a valid JWT in the Authorization header, and if found, the user will be allowed access.

A typical content header will look like this:

[code language=”css”]
Authorization: Bearer gdh676hghu
[/code]

Work Flow of JWT

JWT Diagram

Advantages of JWT

  • No Session to Manage (stateless)
  • Portable
  • No Cookies Required, So It’s Very Mobile Friendly
  • Good Performance
  • JWT helps in securing APIs

Django REST Framework

Django REST framework (DRF) is an open source, mature and well supported Python/Django library that aims at building sophisticated web APIs. It is a flexible and fully-featured toolkit with modular and customizable architecture that makes possible development of both simple, turn-key API endpoints and complicated REST constructs.

Main Advantages of Django REST framework

  • Simplicity, flexibility, quality, and test coverage of source code.
  • Powerful serialization engine compatible with both ORM and non-ORM data sources.
  • Pluggable and easy to customize emitters, parsers, validators and authenticators.
  • Generic classes for CRUD operations.
  • Clean, simple, views for Resources, using Django’s new class based views.
  • Support for Model Resources with out-of-the-box default implementations and input validation (optional support for forms as input validation).
  • HTTP response handling, content type negotiation using HTTP Accept headers.

Implementing JWT in Django REST Framework

Django REST Framework comes with various default Authentication Classes. Basic Authentication, Session Authentication, and Token Authentication to name a few.

Token-based authentication is the most preferred method of implementing authentication in modern APIs. In this mechanism, the server generates a token for the authenticated user and the user has to send the token along with all the HTTP requests to identify themselves.

Install DRF and Django-rest-framework-jwt using pip

[code language=”css”]
pip install djangorestframework

pip install djangorestframework-jwt

pip install django
[/code]

In order to use JWT, we need to configure Django-rest-framework permissions to accept JSON Web Tokens.

In the settings.py file, add the following configurations:

[code language=”css”]
REST_FRAMEWORK = {

‘DEFAULT_AUTHENTICATION_CLASSES’: (

‘rest_framework_jwt.authentication.JSONWebTokenAuthentication’,

),

}
[/code]

Now add JWT API endpoint to the settings.py file as below

[code language=”css”]
from django.urls import path, include

from rest_framework_simplejwt import views as jwt_views

 

urlpatterns = [

path(‘api/token/’,

jwt_views.TokenObtainPairView.as_view(),

name =’token_obtain_pair’),

path(‘api/token/refresh/’,

jwt_views.TokenRefreshView.as_view(),

name =’token_refresh’),

path(”, include(‘app.urls’)),

]
[/code]

The above endpoint will be used to generate and refresh the JWT token on every API call.

We will make use of the Django-REST Framework JWT Python module we installed at the beginning of this tutorial. It adds JWT authentication support for Django Rest Framework apps.

Let’s define some configuration parameters for our tokens and how they are generated in the settings.py file.

[code language=”css”]
import datetime

JWT_AUTH = {

 

‘JWT_VERIFY’: True,

‘JWT_VERIFY_EXPIRATION’: True,

‘JWT_EXPIRATION_DELTA’: datetime.timedelta(seconds=3000),

‘JWT_AUTH_HEADER_PREFIX’: ‘Bearer’,

}
[/code]

  • JWT_VERIFY: It will raise a jwt. Decode Error if the secret is wrong.
  • JWT_VERIFY_EXPIRATION: Sets the expiration to True, meaning Tokens will expire after a period of time. The default time is five minutes.
  • JWT_AUTH_HEADER_PREFIX: The Authorization header value prefix that is required to be sent together with the token. We have set it as Bearer, and the default is JWT

Now you can use the JWT payload in your authentication method. Go to the views.py file and add the following code

[code language=”css”]
def authenticate_user(request):

email = request.data[’email’]

password = request.data[‘password’]

 

user = User.objects.get(email=email, password=password)

if user:

payload = jwt_payload_handler(user)

token = jwt.encode(payload, settings.SECRET_KEY)

user_details = {}

user_details[‘name’] = "%s %s" % ( user.first_name, user.last_name)

user_details[‘token’] = token

user_logged_in.send(sender=user.__class__,request=request, user=user)

return Response(user_details, status=status.HTTP_200_OK)

[/code]

Every time the user wants to make an API request, they have to send the token in auth Headers in order to authenticate the request. You can test the API endpoint using Postman or any other API testing tools.

You can check the JWT token by using any of the PI test tools like Postman. Below is the screenshot of using postman to call the JWT API

JWTYou can find out the source code for the demo project here at Github

Conclusion

JWTs are the best way to securely exchange information between front-end and backend because they can be signed, which means we can be sure that the senders are who they say they are. The structure of a JWT allows us to verify that the content hasn’t been tampered with.

JWT makes the process of user authentication on the web much easier, providing a simpler way to exchange information between a server and a client.

The Django REST Framework is a RESTful framework for developing Django applications. It provides a high-level view on how to develop RESTful web services in Django.

How To Improve Your Application Performance

Posted on by Netrananda M

Applications are the lifeblood of any business. They have become the driving force of the digital age. As the demand for applications has grown, so has the complexity of these apps. With ever-increasing traffic and user numbers, application performance has becoming a major issue for businesses. To keep up with this demand, businesses need to know how to improve their application performance.

What Is Application Performance?

Application performance is the number of transactions completed in a period of time. In other words, it is how fast your app is performing.

There are two types of application performance:

– First-time user experience – How easy your application is to use on the first-time visit. You want to be sure that new users find it easy to navigate and discover all the features they need without any obstacles.

– Return visitor experience – How easy your application is for return visitors after they leave. They should be able to immediately access their previous information and accomplish what they originally set out to do with no wait time or delays in functionality.

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Different Types Of Applications

Before deep dive to know how to improve your application performance, you need to understand the different types of applications.

There are five different types of applications:

  • Web apps
  • Desktop apps
  • Mobile apps
  • Back-end (server) apps
  • Cloud applications

Most Common Performance Issues

Are you struggling to improve application performance? If so, these are some of the most commonly seen performance issues.

1. High Latency

High latency can be a big problem as it causes your application to be more difficult to use and results in higher abandonment rates. It also impacts user satisfaction and experience.

2. Bandwidth Consumption

As your application’s traffic grows, so does the amount of bandwidth it consumes. If you don’t keep up with the demand, your app will slow down dramatically or even crash due to lack of resources. This could cause customers to abandon your app altogether.

3. Server Limitations

If you have no room left on your server for more incoming requests, then your website may have trouble fulfilling current requests leading to abandonment or slower response time for new visitors who come back later on.

4. Application Crashes

Application crashes are a common issue when trying to optimize an application’s performance because they affect the user experience and engagement negatively leading people to abandon or lose interest in the app altogether often resulting in high abandonment rates and low conversion rates of visitors into customers.

How To Improve Your Application’s Performance

The key to improving application performance is making sure the application is constantly being monitored. When your application is constantly being monitored, you will be able to identify bottlenecks and optimize the system accordingly.

Another important step is always maintaining an up-to-date backup of your database so that if something does go wrong with your server, you will have a safe copy of the data in case it needs to be restored. Finally, make sure your website has good uptime by implementing redundancy measures and monitoring your website during peak hours.

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To improve performance of an application we have to perform performance testing.

Performance Testing is a software testing process used for testing the speed, response time, stability, reliability, scalability and resource usage of a software application under a particular workload.

The main purpose of performance testing is to identify and eliminate the performance bottlenecks in the software application. It is a subset of performance engineering and also known as “Performance Testing”.

The focus of Performance Testing is checking a software programs

  • Speed – Determines whether the application responds quickly
  • Scalability – Determines the maximum user load the software application can handle.
  • Stability – Determines if the application is stable under varying loads

Various types of performance testing are there like, Load testing, Stress Testing, Volume testing etc.

Conclusion

Application Performance is the speed at which your application performs. It includes the speed of your website, app, and any other software or service you may be using. Whether you’re using a web application, a mobile application, or a software system, it’s important to keep in mind the impact of poor performance.

We at Andolasoft, testing applications using Jmeter tool to check their load. The objective is to identify performance bottlenecks before the software application goes live.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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When we perform stress testing involves testing an application under extreme workloads to see how it handles high traffic or data processing. The objective is to identify the breaking point of an application.

When we perform volume testing large no. of. Data is populated in a database and the overall software system’s behavior is monitored. The objective is to check software application’s performance under varying database volumes.

At Andolasoft we have experienced testing professional to do various types of performance testing in latest technology. Hire us now to improve your website and application performance and engagement.