When it comes to online business, every business owner seeks attention since the lead generation seeming has become very competitive. That’s why; there is a need to employ all tactics for the success of your business.
Designing your web is one of the ways to increase the growth of your business. The high-quality leads attract different marketing techniques in the likes of advertisements, trading shows, among others.
Not all the traffic that comes to your website leads to its growth as not all convert to customers. However, employing unique strategies will lead them into potential customers hence the success of your firm.
In this article, I will share with you awesome web designing hacks that will help your WordPress website design company offers for your business growth.
1. Use images and videos
Multimedia content can generate a significant target when used correctly for your business. However, there is a need to ensure the proper use of both videos and images.
Ensure that the content is directly speaking to the target market the message related to your product. Perhaps, seducing them to buy and giving them reasons to go for your products either through short videos or images.
So, it is imperative to optimize your videos for your business website.
Notably, the HTML5 videos have proven to be the most outstanding as they allow people to access the information across all browsers in every device.
Videos can be used for specific messages on your site or landing pages and even as a social media proof and testimonials. Whichever method you choose to go by, ensure the videos are short, sweet, and relay messages to the point.
This is because the entertaining videos will attract more people ad they will get concerned about your store. However, if your videos take too much time loading, they can quickly drive away potential customers.
Research has shown that customers never wait for the long loading pages because they have options on other websites.
Therefore, ensure that you use short yet fast loading videos to enhance more traffic that will lead to the growth of your business.
2. Use web responsive web design
Lately, most spend most of their time online, as many have acquired smartphones. Over 60% of consumer traffic is mobile device users.
This means that your multiple website visitors may be using mobile devices in the likes of tablets and smartphones to browse.
It is possible because you can do it anywhere since they are easily portable, unlike desktops and other types of computers.
The problem arises in the shifting from the desktop to mobile browsing because not all website is mobile responsive designed. In these cases, the site loads better on a PC, but it is unresponsive on mobile devices.
Once a visitor tries, and the site isn’t responsive, most of them will look for alternatives from other websites that are mobile responsive. That means both your revenues and conversions plummet.
To avoid this problem, you will need a professional designer for your blog. The designer will help in creating a site that is responsive in both PC and mobile devices; hence you will enjoy high conversions irrespective of the device used by the website visitors.
3. The use of high-quality visuals
The human brains typically retain more of its information when it is the visual content in the likes of images and videos other than when the information is in text form.
If you want more traffic and their time interacting with your site, you will need to incorporate high-quality images and videos for your content.
The quality of the pictures and any other graphic media is vital as it shows clear images that give correct messages. There are two primary ways of attaining high-quality visuals for your site.
That is through a photographer or an expert graphic designer. The designers help in creating an image or video that you need.
These two methods will help your website to outperform any stock imagery found in other sites. When choosing the right graphic designers to hire, consider those with experience for better results.
The solution is altogether avoiding the freelancer graphic designer as they may charge you but offer low quality work.
4. Simplify your website navigation
It is very tempting to include every link to all notable page or resource on your navigation bar. Avoid this as it increases the number of clicks to all the pages, which may confuse a new visitor to your site.
Having many choices in your navigation bar clutter and distracts, which reduces the chance of them clicking to any of the links.
If they don’t, then the conversion rate will lower. The navigation bar is very vital to your conversion rates as those just above the site convert more than those on the sidebars or footer areas. This is because they can be found easily.
5. Take advantage of the negative space
In the web designing industry, the space occupied by different elements in your site pages is known as the positive space, while the unused one is called negative or rather white space.
When the designers are designing the website, they try hard to cram into the little space of every page, which leads to noise.
This makes it difficult for your efforts to become outstanding from your competitor. Small white space increases the rate of cognitive load, which makes the visitor move to a fast-loading site. To avoid this, ensure that you have a larger negative space as possible.
This is because it allows vital elements like the links and call to actions to stand out among other features in your web page. Therefore, there is a need to break up the block of texts into shorter paragraphs to increase the white space for your website.
It is essential to use the lists and bullets point in the appropriate areas and use media to break to the next text.
Conclusion
Implementation of any of these website design hack will undoubtedly increase your site’s conversion rate. Altogether, these tips will help your website to a whole new level if applied correctly.
Therefore, it is up to you to ensure that your web details generate the leads to your firm.
