What Is NodeJS and It’s Benefits for Business Applications

NodeJS is an open source, server-side script. JavaScript provides several engines and spider monkey which is known as the first JavaScript engine.

It was developed by Netscape. Later, several other engines were built. Internet explorer’s engine is chakra. After a few years chrome has developed the V8 engine that runs on the top of Google Open Source scripting engine V8. It’s very fast, lightweight and efficient.

With NodeJS the asynchronous mode of operation is performed, that provides event driven Output/Input. It uses the threads for every process and it is a cross-platform JavaScript that runs on time and executes the Javascript code used to run the server.

Many top organizations like Paypal, Microsoft, Yahoo, IBM and LinkedIn use this technology for their back-end. It is because of the four business beliefs- productivity, Cost-effective, scalability and innovation.

Also this framework boasts the largest package manager in the web application industry. It makes the module addition process much easier.

Why NodeJS?

Node.js uses JavaScript to develop server side applications or you can also use other languages to compile with Node js JavaScript (like typescript). JavaScript is written in the same way as we are using in any client-side application.

If you want to develop an application using Node, You need to set up the node development environment.

Node.js is the greatest tool to build real-time web applications and rest API’s.  By using the cross Platform Application you can easily run it on any web. So you don’t require anything extra to run the node application.

NodeJS-Microservice-pattern(Source: Procoders.tech)

The impressive benefits of Node.js will provide many benefits in developing the business applications.

According to a survey done on the Node.js users 43% of this Node.js architecture has claimed to use Node.js for enterprise apps. Because they are easy, scalable, light and an open-source language platform. This makes it very easy to develop the apps even at the enterprise level.

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How does NodeJS work?

While Talking about NodeJS, We can run applications everywhere not only in browsers. When JavaScript came it was only for web browser. But now we want to run JavaScript on websites, web browser, desktop, mobile application and on a server also.

To know how NodeJS works we have to know how a web server works.

When talking about web servers, whenever you receive a request from the client for data (the client might be for a web or mobile application), the server might process the data from a database, or through another server or through any file system as per the client request and get back with the data set for the client.

Server

Now we know how Web servers work. Let’s know how other languages work for Web servers. Like Java, PHP etc.

Java is defined as the programming languages that are used to create web applications. If you want to run java as a Web Server, then it uses the Tomcat server. With Tomcat you can manage multiple threads. By Default Tomcat servers provide 200 threads. When a client sends a request, tomcat will identify it and assign a thread to it.

Tomcat Server

But for NodeJS we don’t have multiple threads as we are using JavaScript. To achieve that NodeJS uses two concepts.

1. Non-blocking I/O

2. Asynchronous

Let’s discuss about what is Non-blocking I/O

In the Non- blocking I/O, a single thread helps to assign the task with another service. The same will be available for another task.

NodeJS uses a library called libuv which is built for NodeJS. It provides the concept of non-blocking I/O. It is built in C language which uses the system kernel and kernel has multiple threads.

Using the NodeJS features, our developer doesn’t use multi thread but at the back libuv does implement multiple threads.

NPM (Node Package Manager)

NodeJS is pretty much popular for the Non-blocking I/O and its packages (NPM). Being a developer when you build an application it needs some extra libraries and dependencies.

In order to avoid writing the same code blocks and features millions of developers are developing the packages, you need to install these packages in your application.

Web Vitals NPM consists of these packages and we can simply install these packages into our applications.

Node Modules

Node module is a block of code which can be used again in any NodeJS component without impacting any other NodeJS component. The modules in NodeJS work independently without impacting the existence of any other functions.

According To stack overflow Developer survey

Node module is a block of code which can be used again in any node.js component without impacting any other node.js component.  The modules that are used in the node.js will work very independently, without putting any impact on the other function.

According To stack overflow Developer survey,

The measurement of the user’s capacity to write code in a particular framework or language is the learning curve. It explains web app developers’ fluency in tools and syntax.

When a developer is acquainted with JavaScript, it becomes very easy to learn Node.JS. It has held its position in the list of the most popular frameworks with a score of 49%.

Frameworks of NodeJS

NodeJS introduces a number of frameworks. Some popular frameworks are: –

  • Express.js – Express for Everyone
  • Koa.js – Next Generation Node.js Framework
  • Meteor.js – One Application , One Language
  • Nest.js – A Nestling of Code
  • Sails.js – Modernizes Data-Oriented MVC Framework
  • Total.js – A Complete Framework
  • Hapi.js – Secure than Ever
  • Feather.js – F for Flexible
  • Loopback.js – Better Connectivity
  • Adonis.js – The Dependable Framework
  • Derby.js – The Racer

Let’s Start with NodeJS

Usually, every NodeJS project needs a package.json file. This describes that all the packages need to be included in the project along with the project name, author and description.

To create a package.json file the command is:-

[code language=”css”]
npm init # This will trigger the initialization

npm init –yes # This will trigger automatically populated initialization.
[/code]

After providing this command it will ask for some detail project’s name, initial version, descriptions,  entry point (meaning the project’s main file) etc.

To install a package or module to our project

[code language=”css”]
npm install <module>
[/code]

The module can include any package that are required for the project, such as

[code language=”css”]
npm install express
[/code]

To install the module globally

[code language=”css”]
npm install <module> –save-dev # Where <module> is the name of the module you want to install
[/code]

When we think of any programming language, we think of how we can run Hello World!

Let’s try this:-

The entry point defined on the package.json file will create the same file inside our project. Like: – index.js

[code language=”css”]
const express = require(‘express’)

const app = express()

const port = 3000

app.get(‘/’, (req, res) => {

res.send(‘Hello World!’)

})

app.listen(port, () => {

console.log(`Example app listening at http://localhost:${port}`)

})
[/code]

Run the app with the following command:

[code language=”css”]
$ node app.js
[/code]

Then, load http://localhost:3000/ in a browser to see the output.

Nodejs

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Conclusion:

NodeJS plays an important role in developing scalable & high performing web applications. Lots of benefits and use cases provide much effectiveness in developing the application.

NodeJS is effective to develop an application that utilities the ability to run JavaScript both on the client and from the server side. Node.js is the most versatile JavaScript run-time environment which executes the JavaScript code outside of the browser.

At Andolasoft our nodejs developers love exploiting NodeJS regularly and that’s helps us to work with companies over the globes. We’d love to talk with you about your project plan whether it is a good fit for your next mobile development project.

Happy coding 🙂

FAQ:

1. What is NodeJS and how does it work?

Node JS means the server side Java Scripting that is based on Google’s V8 script. It is mostly for the event driven and non-blocking servers.

2. What are some of the features of NodeJS?

Node JS is most scalable, it uses Java as the scripting language. This enables a single thread access rather than different and diverse threads.

3. What sort of applications can be built with NodeJS application?

All types of application can be develop with NodeJS

Below applications can develop with NodeJS

  • Social Media applications
  • Project management applications
  • Discussion platforms
  • Live stream video applications
  • Gaming applications
  • IoT applications and devices

4. Which database to use for NodeJS?

Database like MySQL, MongoDB can be used for NodeJS application development.

5. What are the benefits of using NodeJS?

Here are some benefits of NodeJS

  • It is really fast
  • It usually doesn’t block
  • It has a unified programming language and data type
  • Asynchronous makes it easy
  • Code sharing and reuse
  • Availability of many free tools
  • It has great concurrency

List Of eCommerce Trends To Watch

E-commerce is an integral part of everyone’s life as each of us is well aware of the advantages of online shopping. Due to this pandemic in 2020, massive growth has been witnessed in eCommerce sales.

Besides this rapid shift in online shopping, it is also found that mobile and digital media consumption has also increased massively.

The e-retail sales in 2019 were $3.53 trillion, which is expected to grow to $6.54 billion by 2022-23.

Measuring the increase in online business, most of the retailers are moving towards this growing industry.

So, it is important for each business to know about the value of eCommerce and the top trends that need to be looked for in 2021.

Let’s have a look at eCommerce trends in this year that are set to outline the marketplace –

The Rise in Voice Commerce

The Rise in Voice Commerce
The Rise in Voice Commerce

Whether it is searching or buying a product from an online shop, most people are increasingly using voice assistant devices.

Devices like Alexa and Google Assistant are helping people to make their tasks easy and smart by voice search, every retailer needs to use this technology. So start optimizing your store for voice search as more than 70% of U.S. households will have their smart speakers by 2024-25.

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Once you optimize your store with Voice Search, it will fulfill consumer’s demands and you can provide them ease and convenience of shopping.

You will be stunned if we say, “It is expected that the Voice eCommerce is to reach $40 billion in revenue by the end of 2022”.

Omni Channel Selling – A New Normal

Omni Channel Selling – A New Normal
Omni Channel Selling – A New Normal

In response to a survey by Harvard Business Review, it is found that people are using multiple channels during their online shopping on various platforms. It is expected that the rate of omnichannel customers will rise in 2021 as well.

Many businesses are already aware of the customer’s behavior of using multiple channels like mobiles, tablets, desktops, etc.

To benefit your online business through Omnichannel selling, you need to optimize your website to use it on mobile phones. It will help you to boost your sales.

You can also create a mobile application or a PWA (Progressive web app) to offer a seamless Omnichannel experience to your customers.

Give the option to your customers to purchase the products in various ways like – Buy online, pick up in-store, choose home delivery, get doorstep delivery, etc.

Global Consumer Base

Global Consumer Base
Global Consumer Base

Global eCommerce is selling products across geopolitical borders. As per the recent updates, the cumulative date anticipates a 276.9% increase in worldwide e-commerce sales.

It is found that a large number of online shoppers are looking to buy outside of their country’s borders.

To increase your sales abroad, you have to analyze the outside market through platforms like online advertising or social media abroad. For this, you will need to approach Google Ads, Facebook, Instagram, and Product Listing Ads through geographic targeting.

Through this global nature of the search, the local companies can reach their international audience to sell their products.

Competition in Digital Advertising

Competition in Digital Advertising
Competition in Digital Advertising

Digital advertising has become the leading form of advertising in most of the OECD (Organisation for Economic Co-operation and Development) countries.

The increased use of the internet and mobile phones has raised the level of digital advertising. Due to the developments in artificial intelligence and some other aspects, it is now possible to get the targeted audiences through low-cost digital advertising.

More companies are progressing to continue a large investment in a digital advertisement in 2021.

Mobile Payments

Mobile Payments
Mobile Payments

Mobile payments have become an easy and convenient way of digital payments for both retailers and consumers.  It is one of the topmost advanced technologies which is gradually increasing the rate of sales in e-commerce. It is now becoming an essential part of any online shopping platform to add their consumers’ online payment method.

At the time of the pandemic, people used to transact using mobile payment methods as there was a risk of getting exposed to the coronavirus.

In 2021, we can expect that more eCommerce businesses are going to accept mobile payment methods.

Videos & Interactive Content

Videos are one of the significant aspects of the online business world. 7 out of 10 people react positively after watching a well informative and appropriate video.  Across the world, 80 % of millennials use videos to decide on purchasing an online product.

Interactive videos can be used anywhere in the market like YouTube, Instagram, Facebook, etc.

Shoppable videos are the new frontier in the e-commerce world. Consumers can directly purchase the product through Pop-up or Swipe up features on videos added on various social media platforms.

The shoppable videos can be used by any kind of e-commerce space like fashion, beauty, technology brands.

It Will Be an Influencers’ Era

In 2020 it was expected that the influencer marketing industry would reach $9.7B according to Influencer Marketing Hub. The pandemic had disrupted the influencers’ marketing industry in 2020 but still, 88.5% of marketers consider influencer marketing to be valuable.

Mobile Payments
Mobile Payments

Influencers can help you to ensure the success of your product by lending their authority.

If your brand has a content problem, an influencer can market your product worldwide with their content.

In 2021, we will witness a large number of content creators and influencers selling the product and services of all varied kinds.  There will be a rise and prominence of commerce-led influencer marketing to drive a relatable conversion.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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So, here’s how to take advantage of an influencer to increase your product sales –

  • Find out the influencers of your niche and get them to help you out to create content for your e-commerce business.
  • You can help influencers to increase their audience and in return, they will also help you out in your promotional activities.
  • Set them free to choose the platforms where they can market your product.

Conclusion

Be ready with all these trends in 2021 to boost your brand’s performance and value.

It will be important to know the potential of your product and add-ons to attract the audience.

Brands need to optimize their website and app as per customer reviews. It will be helpful to build a strong customer relationship with the brand.

Andolasoft Is Recognized Again As The Best Mobile Application Development Company Globally

Mobile apps not only allow you to reach your targeted audience in a synchronized manner, but it also enables you to expand your user base and your business horizon.

Mobile devices have become an important part of our life. On average two-thirds of the world’s population is connected to mobile devices. There are more than 5 billion unique mobile subscribers. They depend on mobile applications for everything starting from shopping, playing, scheduling appointments, ordering food, getting a ride, and many more. Therefore, mobile application development has become an important sector in the technical industry.

At AndolaSoft Inc., we help our clients to monetize their business ideas through interactive mobile apps and be a cut above the rest of their competitors.

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Our profound work ethics have propelled us to develop path-breaking mobile apps that TopDevelopers.co in their recent “press release about the leading mobile app development companies have acknowledged our work and included us in the list of leading mobile app development companies.

TopDevelopers.co is a reputed research and review platform for B2B IT Service providers.

Mobile apps have become an indispensable part of our daily life over the past few decades. Thus, organizations around the world are looking to cash on this opportunity and are exceedingly going digital in their business approach.

Why do we Get Involved in Mobile App Development?

We started with the invention and innovation of developing mobile applications as mobile applications for business are important for growth. Therefore, we plan to develop a mobile application development business with adequate strategy, cost, effort, and the right marketing campaigns.

 However, here are some major points that inspired us in developing a mobile application business:

  • The persuasion of designing something new and fresh
  • With the opportunity to become relevant in the way, mobile technology was used.
  • App developers can work even from a remote place, all they require is strong access to an internet connection and a good SDK.

Why We Rank Well?

At Andolasoft, we deliver scalable and robust mobile app development solutions that create value for your product and help your business to win the trust of your targeted audience easily.

Our mobile application development company has successfully delivered their application with excellence in the app stores, as we spend a huge amount on building the application that fulfills all the demands, requirements, and all the client’s demands to deliver the desired results.

Our astute qualities are the reason why we are rated highly as one of the top mobile app development companies around the world.

Our expertise apart from mobile app development includes Web and Software Development, Cloud Computing, and UI/X Designing.

Our Ecommerce solutions are backed by extensive research and analysis to help our clients in providing enhanced customer experience to their users.

A few months back Andolasoft has announced as a Top E-commerce Development Company by the same review platform.

This quality of Andolasoft has reserved a place among the efficient eCommerce developers in the industry.

Andolasoft Inc. began working in the year 2009 and in the last 13 years, we have provided our services to companies hailing from different industry backgrounds such as healthcare and life science, IT, business services, real estate, utilities, and many more.

Our focuses are on bridging the gap between technology and the business to bring in the transformation that helps our clients with increased ROI.

Our portfolio is the right place to analyze how efficient are we in solving our clients’ complex business issues through technology.

We always concentrate on satisfying our clients to the core and that’s where we stand out from the rest.

Our team of experts is well-versed in analyzing the trend and offering solutions that make a remarkable change in the business growth of the clients who approached us.

Mobile App DevelopmentWe work hard to bring that smile of satisfaction to the faces of our clients and never hesitate to go that extra mile to bring extra value to the product that we develop.

And this has always been helping in making our name among the reliable firms with ever-increasing customer retention rates.

A few of our remarkable solutions:

Orangescrum

One of our brighter products Orangescrum helps our clients in strengthening their project management practices. Our SaaS-based management software enhances the task execution ability and the productivity of the team.

Orangescrum

In addition to it, Organgesrum is highly-secured software as it is cloud-based and easy to use for higher authorities like project managers even on a global level.

Moreover, it can be easily integrated with Google Drive, Dropbox, etc. so that the work can be saved in a single place and the process of communication can be done in a better way.

UserPanda

Our other product UserPanda. Be it performance tracking, or keeping reports understanding the needs of your users, UserPanda can act as a one-stop destination and allows the business organization to work smoothly without any kerfuffle.

Since business organizations can understand their customers in a better way, they can render more user-centric products and increase their customer engagement.

UserPanda helps you analyze the journey and the buying preferences of the customers by helping you make a more personalized marketing strategy.

This will not only help you expand your user base but at the same time will increase the customer retention rate.

Wakeupsales – Smart CRM Tool

We developed Wakeupsales CRM to eliminate all the sales-related drawbacks and discrepancies in the sales processes and help the businesses to concentrate on reaching their goals real quick and as planned.

Wakeupsales CRM

The features and functionality that we have developed are specially added to help businesses to deal with modern-day challenges effortlessly.

The sole aim of the solution is to offer businesses improved conversion rates, increased sales, hassle-free service or product delivery processes, and better lead management.

It is a complete solution that will fulfill all the sales-related expectations.

TopDevelopers.co provides us with a platform wherein we can provide a quick and synchronized overview of our work. Visit Andolasoft’s profile on TopDevelopers.co to understand more about our organization and how impressive our works are.

Who Is TopDevelopers.co?

TopDevelopers.co is a widely respected directory and review platform for B2B IT service providers. They take a neutral approach to analyzing the companies.

The team of analysts at TopDevelopers.co vets the companies through stringent parameters which ensure that only the most competitive firms, businesses, enterprises, and entrepreneurs are filtered through their process.

This helps the service seekers in getting a ready-to-use pool of companies from which they can choose the appropriate firm according to their needs.

Conclusion:

As more and more people are depending on mobile devices, these are expected to reach 4 billion by 2022. The increasing number of mobile device users is more than PCs. Around 70% of the total population use mobile applications and 80% of them do online booking, payments, and purchases from mobile application, irrespective of any type of industry, mobile applications for business helps in the growth and reach out to your targeted customers.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

And our developers keep these above things in mind and develop the application. As a leading mobile application development company, we have lots of experience in creating and designing mobile applications, which makes us one of the best mobile app development company.

If you are planning for your mobile app development, contact our experts. They will help you by developing your desired mobile application.

10 Best Platforms For Building a Mobile App in 2021

Mobile applications are the need of the hour. Any business that wants to connect to its customers frequently uses a mobile application.

Mobile app create a reputation for the brand and also increase customer retention and satisfaction. Any customer who feels like he is considered as a part of the brand will be a loyal customer.

And a loyal customer is what all businesses need.

Mobile applications produce a greater impact on the business rather than any website. Companies want to attract more and more customers, and for this purpose, they dive into developing mobile apps for users.

Mobile applications eradicate all problems and work as a targeted mechanism to solve a problem.

Mobile app with better UI and UX that solve a complex problem for a user have always succeeded. But the problem nowadays is how to produce the right application.

Even if you possess a great idea, but due to some reasons it does not execute as expected, you can lose a lot of money and the trust of your users.

Building and releasing a mobile application is considered a tough hard task, but it too can be simplified using mobile app development platforms.

What is a Mobile Application Development Platform?

Mobile App Development

Mobile App Development platforms are a bunch of software bound together in such a way that they facilitate enterprises to rapidly develop and ship mobile app as well as all other types of applications.

Application development platforms ease the complex tasks of coding by providing built-in features that can be dragged and dropped easily to develop applications.

Since we now understand what an application development platform is, let us also look at its benefits and know why they are so popular in the industry.

Benefits of Using Application Development Platforms

1. Amount of Assets:

Developing applications by using application development platforms enables enterprises to use the least assets and get the best results.

If a company does not have a team of developers who can continuously work on the app, it should spare one or two of its assets to develop applications using development platforms.

Apart from this, application development platforms also provide the best features that can be applied to your application.

Such features can prove time-consuming while creating applications without using development platforms.

2. Easy Scalability:

Application development platforms allow easy scalability of an application. They equip enterprises with the power to efficiently scale their applications at any point in time.

Whenever a company wants to change something in its application, app development platforms help get the work done with minimum effort.

3. Support:

App development platforms are just other businesses, and you are its customer. Just like any other business solution, app development platforms also provide excellent support to their customers.

Support is the most sought after part for any business stepping into something new. It can be a crucial factor for businesses that do not have enough internal assets to work on application development.

Using an application development platform seems quite exciting, right? Let’s look at some of the best application development platforms in the market.

i. AppyPie:

AppyPie is the fastest growing app development platform. It is highly popular in the industry as it offers unique features to infuse in the app.

The app-building process is relatively simple and you can easily incorporate great complex features by just dragging and dropping them into your files.

Small and medium-sized businesses with lower resources loved it the most. It has plans for all kinds of businesses and can accommodate enterprise-level solutions too.

AppyPie is highly customer-oriented, and it keeps rolling out blogs, tutorials, videos, and such stuff to facilitate a learning environment for its customers.

Even though it is easy to use, it assures that all its users achieve their tasks without any hindrance.

ii. Swiftic:

Swiftic holds the highest number of applications developed. It has enabled the development and publishing of a million applications throughout the globe, which marks the highest number in the app development platform industry.

It offers rapid application development for e-commerce as well as small and medium-sized businesses indulged in providing a better experience to their users.

It is quite popular among event-based businesses like bands, restaurants, and many more due to its robust features.

It follows a building block approach and provides its users with components that can be integrated into their applications with simple steps.

iii. Zoho Creator:

Zoho creator is one of the most backed app development platforms as it is being offered by Zoho which is a remarkable company.

Zoho creator follows a little to a no-code approach which helps to create better applications simply. This feature helps it to greatly cut out on application development and shipping times.

Zoho Creator can be used to publish web as well as mobile applications and it also equips users with features like third-party integrations, cloud functionality, offline app access, as well as emerging artificial intelligence.

iv. GameSalad:

GameSalad is a game and application development platform that supports application development for a wide range of platforms such as iPhone, Android, OSX, and HTML.

It provides a simple drag and drop method to incorporate features into the application.

It uses two main things, an actor editor and a scene. Scene editor lets you create scenes for your game which is pretty crucial for the game.

The actor editor part lets you set up an actor in the scene. The actor editor comes in handy when you want to control the actor and his working in the scene.

v. Shoutem:

Shoutem is popular because of the beautiful templates it has to offer, which make your app stand out in the market. If you want your applications to look great and highly appealing, you should use Shoutem.

Shoutem is highly popular among event-based businesses and apps which are aimed at high communication among its users.

Currently, Shoutem is offering lower features compared to its competitors but even then it can cater to all your application development needs.

vi. BuildFire:

BuildFire is another such upcoming application development platform that is currently empowering around thirty thousand businesses to fulfill their application development needs.

Developing applications using BuildFire is very easy and you can expect your application to be live within two to three days of development.

It is highly popular among medium-sized businesses, upcoming brands, and digital influencers.

The UI provided by BuildFire for its platform is beautiful and combined with the feature of the admin panel, it greatly relieves the application development and publishing process.

vii. iBuildApp:

iBuildApp is exceptionally popular among businesses that rely on the content and regularly update the content over their application.

iBuildApp has an inbuilt content management system and one of the most polished drag and drop application developers.

It is highly easy to develop exceptional applications using iBuildApp as it has thousands of ready-made templates to choose from. It is a trusted platform, and users have already used it more than a million times.

viii. BiznessApps:

BiznessApps is developed, keeping in mind the needs of small and medium-sized businesses that want to create great applications without investing many resources.

It is highly recommended to use e-commerce as it has great features like inbuilt analytics, order management, loyalty programs, and push notifications.

It also supports rapid scalability so that users can scale their applications to their needs.

ix. AppMakr:

AppMakr seems to be the most used application development platform. Its stats suggest that it has powered almost 2 million application developments.

The Singapore-based company has gained quite a popularity due to its claim that users can develop applications in just 20 minutes using their platform.

The platform offers a ton of components to choose from with which users can build their best applications.

x. Appery:

Appery is one unique application development platform in the market. It is a cloud-based platform that eliminates the need of downloading any further software for application development.

The main feature of Appery is that it helps you to connect the app to any of the existing REST API and infuse them to get the best results.

We have discovered many of the best application building platforms in the market today. Using application development platforms is a highly efficient way to rapidly develop and ship applications. It is one of the most judicious ways of using time in application development.

7 Powerful SaaS Marketing Strategy: A Step By Step Guide

In the era of digitalization, the world of business has seen a drastic change. The internet has made it possible for businesses to expand their reach and target a worldwide market. However, this comes with its fair share of challenges. With the abundance of merchandise available, it’s difficult to stand out and make an impact. A marketing strategy is the key to success in the digital world. For a SaaS company, it’s important to have a solid marketing strategy. This will not only help you gain traction, but also drive your sales and monetize your business efficiently.

With the global SaaS revenue hitting $105 billion this year and then expected to cross $141 billion by 2022, it’s tempting to join the bandwagon and develop your own SaaS business.

However, the SaaS business model is quite complex and that’s why your execution needs to be on point from the very beginning.

The pandemic has hugely impacted our lives, with several business sectors barely surviving to stay afloat.

The rate of cloud adoption globally, has grown significantly this year, as many companies that were not in the cloud already, were compelled to migrate to it by enforced remote work.

In fact, the new world order has seen Software as a Service (SaaS) gaining prominence like never before.

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With limited budgets and accelerated digital growth, SaaS has become the ultimate choice for enterprise IT investments – whether big or small.

So, what makes a strong SaaS business? Here are 7 powerful SaaS marketing strategy: a step by step guide that will help you start off on the right foot from the new year.

Offer A Solution For A Problem

The first thing you need to do is ensure that you are addressing a certain problem and you are offering an effective solution for that problem.

Start by identifying a problem you’ve struggled with and think about how you can solve it in the best possible way.

Another option is to think about how you can solve a certain problem better, cheaper, or faster than your competition.

Having industry experience can also be very helpful as you will be able to identify a void that you can fill.

The bottom line is, if you don’t solve a problem, you don’t have a business.

Write A Plan

Writing a plan is the best way to put your idea onto paper.

This doesn’t mean you have to write 100 pages; you can start with a single page pitch that roughly covers the following:

Strategy section which will contain a short description of your SaaS business and your UVP, the problem you are solving, as well as your solution to that problem (i.e. your product).

This section should also identify your target audience and your competitors and say what makes you different from them.

Your tactics, i.e. the channels you will be using to sell your product, as well as the marketing strategies that you will be employing in order to attract customers.

Include a list of your core team members, as well as the resources you’re going to need.

A SaaS business model. This section will state how your SaaS business will make money. At this stage, include only your key expenses and primary revenue sources.

Once you’ve validated your idea, you’ll be able to revisit your business model and create a detailed cash flow forecast, sales forecast, and expense budget.

Make Some Market Research

Now you have your plan but at this point, it’s just a list of assumptions. In order to determine whether your assumptions are right, you need to validate your idea.

In other words, you need to find out whether your idea can be turned into a viable business that actually makes money.

The best way to do this is by talking to your prospective customers. You can get the necessary feedback by running search ads, launching a coming soon site, or launching a Kickstarter.

You can even go door to door or talk to people face-to-face to find out if they would like a product like yours.

Based on the feedback you collect, you’ll be able to revisit your idea and adjust or refine it.

Or, you might determine that there is no market for your idea and come up with an entirely different one.

Another way to validate your idea is by researching your competitors to see what solutions they’re offering for the same problem.

Is there anything that customers want but don’t get at the moment? What could you do differently and/or better than your competitors?

Get The Pricing Models Right

When it comes to your pricing models, you need to test and be ready to make changes in order for your pricing to fit what your customers are prepared to pay.

And having in mind that the competition in the industry is fierce, this might mean offering your product for less than you believe it’s worth, at least at the beginning.

Performing a thorough check on your competitors is a good place to start.

Determining their average, lowest, and highest prices will help you determine how much you should charge for your software.

Brand To Set Yourself Apart

As we mentioned earlier, the competition in the SaaS industry is fierce, so you need to figure out how to brand and set yourself apart from the others.

This means developing your own tone of voice and investing in design. You can leverage tools like Canva to workshop brand colors, logos, and designs even if you have no design knowledge.

You should also ensure that your messaging is consistent and that your partners, vendors, and clients understand who you are, what your vision is, and how you serve.

Finally, don’t forget to pay attention to your domain.

No matter how insignificant it might seem, choosing a good domain is a key part of your branding strategy, as it will give you credibility and an advantage over the competitors.

If possible, stick with a .com domain name that is short, memorable, and easy to spell.

Prepare A Solid Marketing Strategy:

Content marketing is especially important for SaaS businesses. Getting started with content marketing isn’t hard; all you need is a company blog where you will create content that will help your prospects solve their problems and share your expertise on certain topics to establish yourself as an authority.

Participate In Online Communities

Another way to establish yourself as an expert is to participate in relevant online discussions and comment on other people’s blog posts.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Figure out where your potential customers like hanging out online and try to get coverage in those locations. It can also be useful to get listed on all the big SaaS directories in order to get initial feedback about your product.

Final Thoughts

The most important thing you should do as a SaaS business is to get your product out there. As long as you have a working plan and a willingness to make changes, your business will stand a chance against the competitors.

This Is Why SaaS Is Getting Popular

60% of businesses today are online and they all use SaaS products in one way or another. SaaS is nowadays considered an important part of a company’s unhampered growth and success in the ever-changing market.

So, let us have a peek into why SaaS is getting popular and how it can help your business.

What Is SaaS?

What is SaaS?

SaaS, elaborated as Software as a Service, is software providing technology that enables users to access data stored on the cloud from any device, connected to the internet using a browser.

It helps businesses run their applications on the cloud version without having to worry about investing in their hardware.

It has been in the picture since the late 1990s and has been a proven cost-effective solution for businesses.

Further simplifying it, It is a software on demand which offers IT solutions over shared infrastructure usually deployed via the cloud network rather than owned separately by a particular business.

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If you are looking at and thinking about why SaaS is so popular with businesses these days, then let’s dig into everything you need to know.Reasons why Businesses are Preferring SaaS

Here are some of the prominent reasons why businesses are going with SaaS:

Reduced Infrastructure Costs:

While you deliver your next software/project to your client using SaaS, you do not need to worry about all the key infrastructure it will require to run properly.

All infrastructural needs for your project are completely handled by your SaaS provider.

The providers are the one who are responsible for dealing with all the necessary infrastructural needs of your project.

The SaaS provider is also responsible for all the maintenance that your infrastructure will ever require during the time it is being used by you.

Low-Cost:

SaaS services are affordable for almost all businesses because SaaS providers charge businesses as per their usage. It is a cost-effective business solution as you only pay for the infrastructure you use.

As opposed to establishing the company’s infrastructure for the project, where costs can go sky-high and the resources might not get utilized to their extreme.

Trouble Free:

Every aspect of the infrastructure is handled by the SaaS provider, ranging from installations, maintenance, and upgrades, if needed all are taken well care of.

This results in almost no infrastructure related troubles for the business and ensures smooth working of it almost all the time. SaaS vendors always take care of their promises and try to handover their solutions in the designated time frames.

Fully Scalable:

As a business, we all want a service or infrastructure which we can expand and scale as per our needs.

When we run high on projects we would usually need more infrastructure for deployment and other parts of the project, whereas when the company is a little bit low on its workload, it requires less of everything.

SaaS helps you right away with this, when the company wants to scale up its storage capacities, it can be done quickly by just opting for a bigger plan, hence, eliminating all the needs of buying and implementing our infrastructure which can result in a lengthy process in time-critical businesses.

Unlimited Updates:

SaaS vendors usually take care of your software’s updates and also suggest and do upgrades as and when necessary, introducing you with the newest features in the market which can help you score big in your business.

You will always be in front, with all the latest patches and software updates delivered to you very easily and without any underlying complexities.

Secure:

SaaS vendors earn money based on the trust people have in their company. As the trust of people in SaaS companies increases, more people opt in to use the solutions provided by a SaaS company.

SaaS companies usually set up their data servers in such a way that they are geographically scattered. Scattering servers decreases the chances of security breaches and also provides more up-time to the customers.

While SaaS was on its progress stage, many companies held back off because they thought that SaaS was not fully secure.

But as time has passed SaaS has proved everyone wrong, and has emerged as a secure way for companies to use software and store their data.

Great Availability:

SaaS service providers always ensure that their systems are up and running all the time, most SaaS vendors have recorded uptime of 99%.

With this, all that you need to have is a computer connected to the internet to manage your tasks easily. This makes it particularly easy for everyone because a request is all you need to access the data.

So, what is the Future of SaaS in businesses?

Increased Productivity And Newer Apps:

Oracle’s reports show how widely GitHub’s user base grew between the users 2012 to 2018. It rocketed to 31 million users from a mere 5 million users in 2012.

This growth in user base points to only one direction, better and more proficient software developers, which have increased productivity and better ideas to deal with all the problems they are pitched with.

As a part of technological advancements taking place with SaaS, newer and more improved apps can come into the picture. SaaS will improve coding processes and the development tools indulged in it.

More Businesses Migrating To Cloud:

Today more and more businesses are starting to use cloud-based solutions for their workflows.

As the time comes, about 80% of businesses will migrate from the traditional, privately owned data warehouses to public cloud data warehouses, which will be a driving force to the companies of the future who want to implement and use different work cultures as well as for trying out different options for data storage.

Extensive Use Of AI And Machine Learning:

As per the reports of Oracle, 89% of people use voice assistants in one or the other way. AI-powered chat bots are used by companies to be connected with their customers always.

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Companies no longer rely on management for critical decisions, rather they use AI to make efficient decisions by feeding in the most accurate data available for a specific decision.

Final Thought

SaaS is an evolutionary system, which will always help you in one way or the other as it has so many benefits. It is a service where you pay as per your usage, so it simplifies costs greatly for companies.

SaaS solutions offer integration and customization capacities for all types of users.

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More and more businesses are now adopting SaaS platforms for their daily works and every other project. SaaS systems greatly decrease the complexities involved in deploying software projects.

These are some of the reasons why SaaS is getting popular with businesses these days.