Category: Business & Marketing

How To Increase Appointment At Your Business

Posted on by Zin Lang Liu

You are just taking your business down, if you don’t have sales and if you are unable to make your business name in the market.

It’s sad if you fail to establish your business image, even after possessing all the essential requisites required to run a  business.

Like you have all the professional experience, excellent skills, and knowledge, but don’t know how to increase traffic towards you. That means it’s something you need to work on. 

To gain plenty of appointments is one of the fundamental goals of every Business. You can’t neglect this utmost crucial aspect of your business.

After all, it is the number of appointments that allows business owners and their staff to earn their bread.

Compliment your excellent skills and professional experience in the business with the appropriate number of sales.

Do work on the marketing strategies to make your business reach a great level. This can be done beautifully with software.

Optimize your business growth by showering the right marketing strategies with the help of software.

Honestly, the software proves to be super beneficial to market your business along with converting your business chores most simply and flexibly. 

Let’s share some recent stats related to  appointments:

  • 46% of these appointments were made by clients while 54% were booked by staff.
  • 82% of clients use mobile phones to make appointments while 16% and 2% are made from desktops and tablets, respectively.
  • 41% of booking services are found via social media, 29% are direct, 25% through referral websites and 4.4% via organic search.
  • 36% of online bookings are received through Instagram, 22% via Facebook, 

Well, with the help of this blog, we will make you learn the most effective marketing strategies to market your business rightly.

Do work on the most fundamental aspects of your business with the best software to promote your business to the very right customers. 

Now, let’s move on to the effective strategies to promote your business.

Effective strategies to market your business

Be Visible

You need to know this very fact that there is no point in running a business if you are not visible to your customers.

Introduce yourself in the market via online or offline mode. If possible, go ahead with an online presence because these days, you can’t imagine a person without a mobile phone.

Everyone uses technology and somehow everyone got to know what is trending in the market. 

Following are the tips that prove productive in making visibility of your business:

Social Media

Social media is the best strategy to market your business or to make the promotion of your business. These days, every individual uses social media.

Thus, with the help of social networking platforms, you can reach many people.

Design a Website

It’s highly important to design a website because with a well-designed website you can reach as many people as you can.

The most important thing is, nowadays, every customer looks for google search before stepping into any. They see every single bit of information about yourself with the help of your website.

Therefore, having a website is of great advantage. 

Blogging

You don’t know how blogging proves to be beneficial for your business. Several customers love to cherish reading. They love reading information related to Business and health.

Be it of a Business product or a Business service. They show a keen interest in all kinds of blogs related to Business. Blogs on your website play a vital role in building our customer’s faith in your services and products.     

Book appointments via online mode

Book appointments via online mode

These days, people prefer scheduling online bookings despite going ahead with traditional methods because no one has time for long waiting.

More than 65% of people prefer to book appointments via online mode. Because no one has time to present themselves in physical form just to get an appointment.

Moreso, staff can also get rid of this manual appointment task by investing in the right software. They can devote the same amount of time to other crucial tasks.

Referrals

Referrals

If you are unaware of this, how do referrals prove to be magical? Let’s tell you, referrals play a significant role in adding plenty of appointments to your business doorstep.

This also helps in mouth-to-mouth publicity of your business by your potential customers.     

Various reports depict that a maximum number of customers come through referrals by their family, friends, and relatives. It is truly effective in generating tons of revenue as well.  

Encourage pre-bookings

You have no clue how pre-bookings can be beneficial for your business. It can add a generous amount of revenue to your business. It leaves your customers stress-free regarding their next bookings.

With pre-bookings customers don’t need to experience those chaotic long waitings. s themselves set reminders to remind their customers regarding their pre-bookings. 

Maximize customer engagement

To maximize customer engagements is undoubtedly a challenging task but on the contrary gaining many customers is one of the biggest accomplishments as well.

After all, the number of customer engagements is the whole sole foundation for establishing your business image and of course revenue as well. 

Following are the tips that you can implement to enhance customer engagement in your  business:

  • Lovely wishes on their birthdays and anniversaries: Make your customers overwhelmed by sending lovely wishes and cards on their birthday. 
  • Ask for feedback: Feedback is the best way to know about your customers. You can examine your customer’s likes, dislikes, and preferences through feedback. With feedback, you can work on where you are lagging.  
  • Discount, offers, and gifts: By offering exciting discounts to your customers on your services, you can make customer engagements to a great extent. It’s truly a key to add several customers to your business. 

Promote your  services

You can’t afford to skip any opportunity to promote your business. Make effective strategies to promote your business, no matter what mode you choose to market your business.

Don’t think much about investing in promoting your business because, in the end, it is going to be productive for your business. Approach as many modes or mediums as you can. 

By investing in Facebook and Instagram Ads, you can get amazing results. Create ad campaigns and attractive posts on your social media platforms to get a potential crowd for your business.

You can also market your business by sending Emails and SMS to your potential prospects.

Approaching Radio and well-known newspaper agencies may sound like old practice but it can also assist you in gaining better branding of your business.

Conclusion 

With this write-up, we have shared tips to increase bookings in yours. We have also mentioned that the best software can also assist you in enhancing more appointments for you.

Do make optimum use of the tips shared by us. We assure you, sooner or later, you will definitely experience-rich results. 

Pay attention to powerful and effective marketing strategies, if your business suffers from a deficit in appointments. Well-planned smart strategies will surely solve this issue for you.

After having a read, do share your valuable feedback with us.

Thank you!

7 Powerful SaaS Marketing Strategy: A Step By Step Guide

Posted on by Jay

In the era of digitalization, the world of business has seen a drastic change. The internet has made it possible for businesses to expand their reach and target a worldwide market. However, this comes with its fair share of challenges. With the abundance of merchandise available, it’s difficult to stand out and make an impact. A marketing strategy is the key to success in the digital world. For a SaaS company, it’s important to have a solid marketing strategy. This will not only help you gain traction, but also drive your sales and monetize your business efficiently.

With the global SaaS revenue hitting $105 billion this year and then expected to cross $141 billion by 2022, it’s tempting to join the bandwagon and develop your own SaaS business.

However, the SaaS business model is quite complex and that’s why your execution needs to be on point from the very beginning.

The pandemic has hugely impacted our lives, with several business sectors barely surviving to stay afloat.

The rate of cloud adoption globally, has grown significantly this year, as many companies that were not in the cloud already, were compelled to migrate to it by enforced remote work.

In fact, the new world order has seen Software as a Service (SaaS) gaining prominence like never before.

Never miss an update from us. Join 10,000+ marketers and leaders.

With limited budgets and accelerated digital growth, SaaS has become the ultimate choice for enterprise IT investments – whether big or small.

So, what makes a strong SaaS business? Here are 7 powerful SaaS marketing strategy: a step by step guide that will help you start off on the right foot from the new year.

Offer A Solution For A Problem

The first thing you need to do is ensure that you are addressing a certain problem and you are offering an effective solution for that problem.

Start by identifying a problem you’ve struggled with and think about how you can solve it in the best possible way.

Another option is to think about how you can solve a certain problem better, cheaper, or faster than your competition.

Having industry experience can also be very helpful as you will be able to identify a void that you can fill.

The bottom line is, if you don’t solve a problem, you don’t have a business.

Write A Plan

Writing a plan is the best way to put your idea onto paper.

This doesn’t mean you have to write 100 pages; you can start with a single page pitch that roughly covers the following:

Strategy section which will contain a short description of your SaaS business and your UVP, the problem you are solving, as well as your solution to that problem (i.e. your product).

This section should also identify your target audience and your competitors and say what makes you different from them.

Your tactics, i.e. the channels you will be using to sell your product, as well as the marketing strategies that you will be employing in order to attract customers.

Include a list of your core team members, as well as the resources you’re going to need.

A SaaS business model. This section will state how your SaaS business will make money. At this stage, include only your key expenses and primary revenue sources.

Once you’ve validated your idea, you’ll be able to revisit your business model and create a detailed cash flow forecast, sales forecast, and expense budget.

Make Some Market Research

Now you have your plan but at this point, it’s just a list of assumptions. In order to determine whether your assumptions are right, you need to validate your idea.

In other words, you need to find out whether your idea can be turned into a viable business that actually makes money.

The best way to do this is by talking to your prospective customers. You can get the necessary feedback by running search ads, launching a coming soon site, or launching a Kickstarter.

You can even go door to door or talk to people face-to-face to find out if they would like a product like yours.

Based on the feedback you collect, you’ll be able to revisit your idea and adjust or refine it.

Or, you might determine that there is no market for your idea and come up with an entirely different one.

Another way to validate your idea is by researching your competitors to see what solutions they’re offering for the same problem.

Is there anything that customers want but don’t get at the moment? What could you do differently and/or better than your competitors?

Get The Pricing Models Right

When it comes to your pricing models, you need to test and be ready to make changes in order for your pricing to fit what your customers are prepared to pay.

And having in mind that the competition in the industry is fierce, this might mean offering your product for less than you believe it’s worth, at least at the beginning.

Performing a thorough check on your competitors is a good place to start.

Determining their average, lowest, and highest prices will help you determine how much you should charge for your software.

Brand To Set Yourself Apart

As we mentioned earlier, the competition in the SaaS industry is fierce, so you need to figure out how to brand and set yourself apart from the others.

This means developing your own tone of voice and investing in design. You can leverage tools like Canva to workshop brand colors, logos, and designs even if you have no design knowledge.

You should also ensure that your messaging is consistent and that your partners, vendors, and clients understand who you are, what your vision is, and how you serve.

Finally, don’t forget to pay attention to your domain.

No matter how insignificant it might seem, choosing a good domain is a key part of your branding strategy, as it will give you credibility and an advantage over the competitors.

If possible, stick with a .com domain name that is short, memorable, and easy to spell.

Prepare A Solid Marketing Strategy:

Content marketing is especially important for SaaS businesses. Getting started with content marketing isn’t hard; all you need is a company blog where you will create content that will help your prospects solve their problems and share your expertise on certain topics to establish yourself as an authority.

Participate In Online Communities

Another way to establish yourself as an expert is to participate in relevant online discussions and comment on other people’s blog posts.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Figure out where your potential customers like hanging out online and try to get coverage in those locations. It can also be useful to get listed on all the big SaaS directories in order to get initial feedback about your product.

Final Thoughts

The most important thing you should do as a SaaS business is to get your product out there. As long as you have a working plan and a willingness to make changes, your business will stand a chance against the competitors.

What Is The Saas Life Cycle-Application And Development

Posted on by Jay

A SaaS Project Management & Team Communication tool, the enterprises that purchase the services of SaaS providers will always come out on top with efficient operations and organized teams – said by Basecamp.

The Saas Life Cycle is a term used in the software industry to describe the process of creating a new software product. It’s a generic way of understanding the different phases that a software project goes through from the moment you start developing a new application to the moment you release it for users.

If you’re new to the Saas Life Cycle, you might be wondering what exactly it means. Or you might be wondering how you can take your new project through this process to make it more successful. Either way, you’ll learn more about the Saas Life Cycle and how it can help your new software project succeed with this article.

SaaS Development

From the view of experts, SaaS development is unique. It requires a specific skill-set and an open-minded approach.

Never miss an update from us. Join 10,000+ marketers and leaders.

Here are some benefits of using a SaaS:

  • Lower costs. Since SaaS is a “cloud” solution the prices customers are required to pay are much lower than on-premise solutions.
  • Scalability. SaaS is an already developed solution, customers do not need to do much planning, as SaaS are highly scalable.
  • Upgrades. SaaS provides all the upgrades themselves, which is highly convenient for the users.
  • Integration. SaaS are perfect platforms for integration with other services
  • User Experience. SaaS solutions always try to make their UX enjoyable. Which lets their customers spend less time learning how to use the software.

The SaaS Development Life Cycle Must Begin With A Vision

You need to conduct a lot of research if you are willing to develop a great tool. Beginning with, identifying the needs of an organization is a crucial part to fulfill.

Gathering the ideas and evaluating the market will give you an idea of a product that is going to be useful and successful.

The Planning Stage

You can’t develop a SaaS Application much without having a great plan. You and your developing authority must understand how are you going to develop your SaaS, how much it will cost, when will you be able to launch it, and how is the marketing strategy going to look.

Software Development Strategies for your SaaS solution may help with answering those questions.

The Subscription Stage

After all decisions regarding cost and architecture have been finalized comes the time to choose your cloud provider. While there are many decisions to be made regarding a SaaS platform, the cloud provider selection is, probably, the most important one.

Subscription

The Development Stage

The Development stage is a complex stage. There are many decisions to make regarding the project’s architecture.

Actually, there is no point in developing a SaaS application unless it is suitable for all targeted users and has the potential to scale.

Below I have listed some of the essential requirements for a SaaS development to meet to be considered valuable for users and profitable for developers as well:

  • User Experience. The software must be easy to use and user-friendly.
  • Security. SaaS must to provide a high level of security, and its customers must believe in the exceptional security of their data.
  • Customer Support. The Built-in support processes, 24-hour access, and frequent, non-disruptive updates must all take place in a SaaS Application.

By keeping these basic practices in mind, the SaaS development process will mean the following:

Selection Af A Development Methodology

There is a large amount of methodologies available and that are known as the “Software Development Lifecycle”. Let’s break down some of the most common ones below:

  • Rapid – quickly to put together and speed-up the development, and then tested.
  • Spiral – here development divided into cycles, each of which is evaluated to then later influence the next cycle and better the methodology.
  • Agile – development methodology where each iteration gets evaluated after it ends, so that positive change and adaptation of plans can take place before the next iteration begins.

Agile Methodology

SaaS Will Mean HTML5

New products mean using the HTML5 technology. It is one of the most suitable for today’s environment. This technology provides rich Internet applications so, do not need the legacy plugins.

“When back in 2014 Microsoft announced that they will be discontinuing the support of Windows XP, Microsoft platforms that could not support HTML5 slowly began to die off.”

But there still may be some glitch issues with the use of HTML5 on mobile devices, but there are less and less of those each day. If there are any issues, then a native mobile app may be the best course of action.

SaaS Requires Published API’s

SaaS products must have API’s that provide for the development of external widgets and extensions by value-added resellers and other third-party developers.

APIs have to be consistent and should be maintained after publishing. Developers should ensure that APIs must be extended, which requires a very accurate architecture.

SaaS And Stateless Architecture

Stateless architecture is preferred because it provides smooth performance, elasticity, scalability, and fault tolerance. If applications are stateless, there is no need to allocate storage of previous requests, making the cost lower.

These applications can also scale easily, making it perfect for dealing with spikes in usage. Stateful architecture, on the other hand, requires more management and takes up more infrastructure resources.

Stateless architecture is not a requirement for SaaS, though it just may provide the best performance.

SaaS Upgrades

Upgrades must be built into the architecture in a way that will not disrupt user experience.

SaaS companies do not put out different version there – usually there are only two. If a new version is developed, it can be done on a separate server without any migrated clients to minimize disruptions.

Operations – Requirements For Development

New tenant on-boarding and billing services must be built into the SaaS architecture. IaaS and PaaS providers (if they are used), and third-party tools may help with managing that, though their integration must be in the software product itself. There isn’t a defined model for all of this, which means that the developers will have to get creative.

SaaS Implementation Methodology And Deployment

Once the software is deployed, frequent updates and security patches should take place to keep the support requests to a minimum while continually improving the UX.

Helpdesk calls and/or support tickets all result in increased operational costs, so the goal is to automate those tasks as much as possible and. Remember – constant monitoring and patches/updates will keep your customers happy.

SaaS Development, Operations, And Management Are Unique

Everyone must consider SaaS development, invest heavily in the talent of the people developing it.

This is the most expensive part of the endeavor – the requirement for a very specific skill set.

And, if you intend to have a top-rated piece of software – robust, expansion-ready, innovative, with well-received UI and UX, secure, and reliable in its implementation – then you must be prepared for the high costs involved.

Saas Development Tools

SaaS projects are usually complex and oftentimes unique. It means there is no defined stack of tools mandatory for SaaS development. You can build your SaaS development stack off of your project requirements, your architecture and your marketing strategy.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Nevertheless, some of the more popular tools for SaaS development are listed below:

Server-side development:

Conclusion

SaaS solutions have become the best options for many businesses these days. Their availability, scalability, and pricing policies all provide their users with an abundance of benefits.

Whether you are looking to adopt a SaaS in your business, or you are planning to develop a SaaS of your own, the concept is as innovative as it gets and it is worth all the attention it has recently been getting.

5 Mistakes That Can Destroy Your Magento Store’s Success

Posted on by Alex Husar

So you’ve gone the extra mile to help your potential customers reach your store, and they’re here. Terrific! But why do so many of them leave without making a purchase? And that’s after all the effort and resources that you’ve put in.

With our extensive expertise in eCommerce and years of hands-on Magento development services, we’ve identified the key factors that may be hindering your conversion rates. It’s time to address these issues head-on and revitalize your store’s performance.

On this page, we’ve gathered the main reasons why your conversion rates aren’t as good as you want them to be as well. Plus, we give recommendations on how to make things right.

Why are the Conversion Rates of your Magento Store Poor?

There are many ways to explain why your Magento conversion rates aren’t skyrocketing, but we’ve brought it down to the five most common ones that we’ve encountered multiple times when working with this stores.

1. Unoptimized Store Speed

If page load time is slow, your store’s performance isn’t great. Yes, you can have the prettiest design in the world but don’t ever forget that people hate to wait. They will leave your store in about 8 out of 10 cases if they get impatient with page loading.

According to HostingTribunal, “a 1-second delay eats away 7% of the coveted conversion rate.” Therefore, getting the best of your store’s speed should be among your priorities at all times.

Never miss an update from us. Join 10,000+ marketers and leaders.

Giving a couple of pointers on what to pay attention to in order to make your Magento store faster:

  • review your images(whether they are optimized not only in terms of image weight);
  • make use of nitty-gritty features like Lazy Image Loading;
  • get rid of unneeded data and logs;
  • narrow down the use of your plugins to the ones you actually need;
  • get your hands on caching tools like Varnish.

For optimal store speed acceleration and consequent Magento conversion rate optimization, of course, it’s better to turn to Magento development pros who’ll help fuel up the website to reach its best speed results.

2. Your Store Isn’t User-Friendly

Your Store Isnt User Friendly

Navigation should be intuitive. End of story. Your clients have to have every opportunity of shopping with ease. They shouldn’t be wasting their time on attempts to find something on the store or wrestling with the question of how to do something (for example, how to zoom in on a product image, close a pop-up, or try to click on an “unreachable” option from the droplist).

As stated earlier, time counts. And this goes beyond how quickly pages load. It’s all about the full picture in general, you don’t want customers to get frustrated and hit the exit site “X”. If things are “easy-breezy”, people are more likely to buy.

Is your store really mobile friendly? Check out the current statistics on eCommerce purchases made using mobile devices that were gathered by OuterBox.

The recent increase is already an evident change in user behavior. Hence, if it isn’t as simple to buy something on your store using your smartphone or tablet as it is from your desktop, you’re in trouble.

Regardless of mobile or desktop, user experience is key. Try to analyze how users navigate your store and think of ways to make things better.

Consulting professional UX/UI designers on the matter can be a good recommendation in this scenario. They’ll not only help to move things around but to actually enhance your page layouts for perception convenience.

As a result, this can for sure boost your Magento conversion rate.

3. Inefficient Checkout Process

Another thing that greatly explains why the conversion rate of your Magento store is far from perfect is that the store’s cart and checkout aren’t optimized.

As a rule, the major reasons for cart abandonment can be narrowed down to:

  • Non-transparent pricing and large additional costs that come to light only when attempting to purchase the product.
    The lack of opportunity to make the purchase without registering on the website.
  • The checkout procedure is just too lengthy and complex.

That said, mentioning some ways you can solve the cart abandonment problem are:

Be clear about the extra costs:

This regards all the add-ons for shipping, delivery, taxes, just to name a few). Consider lining out what the price is made up of right on the first step of the checkout so that the visible calculation omits unnecessary questions and lives up to client expectations.

Add the functionality of the Guest Checkout to your Magento store:

Moreover, you can add the feature of Social Login, allowing users to access your store via social media channels like Facebook or Google.

As such, many shoppers don’t want to register and leave their contact details because they simply don’t wish to receive email send-outs or just because they don’t trust you yet.

Without obligatory registration, more clients will finalize their purchase journey since they’ll be asked for their email address maximum.

Rework the steps of your checkout:

Recently, numerous store owners have shifted to a one-step checkout layout as, right from the start, it gives the customer the impression that they won’t be wasting their time going through multiple time-consuming steps to complete the purchase.

4. Your Store Seems Untrustworthy

Especially relevant in the case with first-time visitors to your store, you must make sure that the store is a secure environment.

When you come to think of it, for most people, leaving their personal or credit card details on an unknown store is a tricky question. Usually, there’s a lot of hesitation on the line.

Mentioning other ways to improve the conversion rate in your Magento store, you should make use of the security badges. At the least, this way you’ll have a visual confirmation that your store is secure, for example, this can be put on a checkout page.

Plus, a good way to make your customer feel more comfortable when using your website is by providing multiple ways to get in touch with you. An example of this could be adding a chat plugin to your store. For instance, Magento LiveChat is available free of charge.

Go even further by running your store’s security scans so that you’re sure that there are no vulnerabilities or hazards threatening neither your store nor the data on your clients that you must safeguard.

5. Inconvenient Payment Options

You’d be surprised to find out how many clients you might have already lost because of the seemingly ridiculous lack of payment method options. The world of eCommerce, in general, has been built on the grounds of “the convenience of shopping”.

Are you looking for a Magento developer

Contact Us

It’s its underlying premise. Paving the ground for your potential shoppers and assisting them in quickly finding exactly what they need is vital, but so is giving them the chance to pay the way they want to.

A scarce or unsuitable choice of payment options is yet one more core reason why your Magento store doesn’t convert the way it should.

Furthermore, when your potential customer has spent more than enough time on selecting and putting items in their cart and doesn’t find a method to pay in, this kills their shopping experience. And you know what? They most likely won’t ever return to your store again.

To avoid such an unpleasant situation, acquire the best available payment methods combo with a lot of variety that’ll suit not only your needs but those of your clients as well. If out-of-the-box Magento functionality doesn’t cater to your necessities, there are plugins and extensions on the official Magento Marketplace.

Available for free or on a paid basis, these can solve the problem and are a good starting point.

Summing up, reaching the best possible conversion rates is among the main aims of every business. Apart from what was mentioned above, there are other things you can try doing in order to brighten up the conversion picture: make shopping more personalized by granting product offerings or get your hands on retargeting and remarketing.

Just as with most spheres, eCommerce has its own best practices for growing conversions, and at times even a couple of simple tweaks can really change the game!

How To Implement B2B Customer Retention Strategies In SaaS

Posted on by Jay

B2B software companies have to spend time and money on customer retention strategy. It is not easy to retain your existing customers and get new ones as well. However, it is essential to stay in the game. If your company’s software is not getting traction with customers, you will soon lose them and see a gradual decline in business. SaaS companies have a much easier time with retention strategy than B2B software companies.

Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first:

Why Do SaaS Businesses Need A B2B Customer Retention Strategy?

Customer churn has the power to rip a hole in any business. In fact, a recent CallMiner study found that avoidable customer churn costs companies $136 billion a year.

Unfortunately, that effect is amplified when your customers are businesses because chances are, they’ll replace your product with one of your competitors’. That can be devastating if you’re running a SaaS company that relies on customer loyalty or long-term subscriptions to turn a profit.

Never miss an update from us. Join 10,000+ marketers and leaders.

Still, the best B2B customer retention strategies aren’t just about playing defense. A mediocre customer retention strategy will keep clients from leaving, but a stellar strategy will excite your customer base, fortify customer loyalty, and inspire clients to recommend your product to everyone they know.

Here are 10 strategies to take your B2B customer retention to the next level:

1. Give B2B Clients Engaging Resources

Especially in the SaaS world, customers will have questions about your product. When problems pop up, they want to solve them right away—while they’re experiencing them.

If you want to increase customer retention, give them the resources to solve problems on their own. Start by crafting quality inbound content that answers their potential questions, and give them access to it 24/7.

When you assemble a knowledge base full of webinars, blogs, e-books, white papers, and other useful content, your customers will be able to answer questions on their own time. As they learn more about your product, their bond to your brand will solidify.

2. Educate Customers Right Away

As a SaaS marketer, you know a customer’s experience doesn’t stop at the sale. If your customer starts using your product without knowing how to use it, that’s a recipe for frustration and churn. That’s why education during the on-boarding process is at the heart of B2B customer retention.

Give customers video tutorials, shower them with welcome emails, and send out newsletters to keep them engaged. These little educational guides will show them how to get the most out of your product. In turn, they’ll reward you with their loyalty.

3. Use Customer Feedback To Improve

It’s easy to get defensive when customers give constructive feedback, but feedback is invaluable if you want to retain customers. Treat it like gold.

Use Customer Feedback To Improve

Of course, you should learn everything you can from feedback and use it to improve your efforts, but don’t stop there. Be sure to let your customers know their voices are being heard, and show them how you’re using their suggestions. Showcasing this give-and-take relationship will strengthen your partnership and encourage them to keep working with you.

4. Keep Your Finger On Your Customer’s Pulse

Customer churn doesn’t have to be a surprise. And if you watch for red flags, you can address issues before customers go quietly into the night. Here are some things to watch out for:

  • They haven’t logged on to your platform in a while.
  • They’re searching your website for cancellation info.
  • They’re less engaged or using your product less.

When a customer throws up a red flag, reach out and see how your company can help. A simple follow-up call or email could be enough to pull them back in.

5. Make Business Personal

More and more, customers want to build a connection with the brands they use. And the more they interact with your brand, the more loyal they’ll become.

Make Business Personal

That’s why excellent customer retention strategies rely on personalized content. Set up loyalty programs, send personalized emails, and keep B2B clients engaged with content that answers their questions. It all adds value to their experience and makes them want to stick with you.

6. Treat Loyal Customers To A Surprise

Especially in B2B relationships, emotions are on high alert. Nobody wants their business to fail, so owners naturally have high expectations for the companies they work with. That’s what makes pleasant surprises so powerful.

Every business relationship is a chance to delight, impress, and deliver outstanding service. By surprising loyal customers with a simple thank you card, small gift, or free upgrade, you’ll remind them how much you value their patronage. They’ll reward you with their ongoing business.

7. Communicate Non-Stop

Communication is the glue that bonds B2B relationships. And a proactive communication strategy can solidify your customer retention plans. Even if your customers are perfectly happy, it’s smart to carve out space on your calendar to connect.

Beyond setting regular meetings, you can beef up communication by sending out newsletters or launching a full-on automated email marketing campaign. All the while, keep track of customer engagement and reach out to them when communication drops off.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

For SaaS companies, uninterrupted communication doesn’t just lift retention. It creates new up-sell and cross-sell opportunities that feed your business’s bottom line.

8. Build Trust With Social Proof

Trust is at the center of any relationship—and that goes for B2B partnerships as well. That’s why some of the best SaaS customer retention strategies out there rely on social proof.

By sharing testimonials, case studies, and customer stories with your clients, you can show them new ways your product can help them. At the same time, don’t hesitate to reach out to happy clients for a quote or interview about their experience with your company. This will remind them of everything you’re doing for them, and it will help them see that they’re an asset to your team.

9. Wring Out Everything You Can From Exit Interviews

It can be heart-wrenching when a customer ultimately cuts the cord, but that’s no reason to skimp on exit interviews. Exit interviews are a chance to crawl into the head of a dissatisfied customer and find those little nuggets of information that will improve your marketing efforts. By learning everything you can from those customers that churn, you can make little tweaks to boost retention.

10. Elevate Experiences With Better Customer Service And UX

B2B customers can’t afford to muddle through poor experiences. If they can’t find a product or solution to their problems right away, there’s a good chance they’ll look somewhere else. In fact, one Accenture survey found poor experiences caused nearly one in two customers to give up on a company’s website and conduct business elsewhere.

That’s why it pays to invest in customer service and your website’s user experience (UX). The more seamless a client’s experience is, the more likely they’ll be to stick with you for the long run.

These retention strategies should help you keep your B2B customers for the long haul, but when it comes to SaaS marketing, they’re just the tip of the iceberg.

Want to make your SaaS product invincible? Let’s Discuss!

How To Evolve Your Saas Business In Upcoming Year

Posted on by Jay

The changing environment and the growing digitization have become the primary disruptive factors in the market. And with that, it is challenging task for companies to make their SaaS offerings stand out from the others.

This is not just about in this year. The SaaS model has evolved over the past 12 years.

The rise of cloud-based software has helped to redefine the enterprise workplace, unleashing truly mobile and collaborative workforce and new customer-facing interactions.

 

 “Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.”

– Marc Benioff

It’s also democratized IT management and stimulated a shift in technology adoption that’s transformed the way companies buy and consume products and services.

Moving beyond, the SaaS global market looks to continue with fast-paced growth.

According to Gartner, public cloud services alone are set to increase by 17% around the world to $266.4 billion in 2020.

Never miss an update from us. Join 10,000+ marketers and leaders.

Meanwhile, the integration of AI with SaaS platforms looks set to propel an additional market expansion, as more and more enterprises seize the opportunities on offer to cost-effectively automate internal operations, boost productivity, and speed up delivery of personalized services.

SaaS Growth Statistics - Statista
Image Source: Statista

This could sound good to the entrepreneurs who are considering to enter the As-A-Service (AAS), as well as the existing vendors preparing to update and evolve their SaaS offering

Standing Out In A Crowded Marketplace

More than two-thirds of companies operating in the SaaS space today were formed in this last decade. And the number of new entrants also continues to increase.

With a growing number of organizations looking to benefit from the reduced costs, scalability, and convenience offered by SaaS, it’s no surprise that new market entrants are keen to capitalize on the burgeoning opportunities.

Building a strong customer relationship can be leveraged for standing out from the crowd. It will identify value-added transactions and unroll service offerings in line with changing business requirements.

This is especially relevant where private equity firms are acquiring multiple MSPs, rolling them up together, and then reducing pricing to capture market share.

This puts pricing pressure on independent MSPs, and suddenly it becomes a race to the bottom.

What’s needed is a laser-like focusing on differentiating with the best customer experience.

Actively communicate your feature changes and improvements through regular updates that ensure customers recognize you’re responsive to their evolving needs.

Staying close to customers through regular account reviews will also generate opportunities to deliver strategic consultancy and impart in-depth knowledge that improves their operations.

Finally, utilize BI and analytics to reinvent your pricing models. Tailoring pricing to individual customers will further demonstrate the truly collaborative nature of your relationship and discourage any temptation to consider switching providers.

Deliver Seamless Customer Experiences

“Every step of your customer’s journey, from first sales interaction to on-boarding and ongoing support, needs to be easy and seamless to navigate”.

Because

“if you’re not delivering a holistic service that is responsive, accurate, and timely, no customer will commit to a long term relationship”.

User Experience

An effective on-boarding process that is manageable, intuitive, and interactive should include actional walk-throughs of key features and functionality.

You will also need to provide a help center and additional resources, plus a checklist for users to work through.
Utilizing the professional service automation (PSA) and RMM (remote monitoring and management) tools will help ensure you’re able to gain complete visibility and control of your customers’ environments and can institute process improvements to serve them better.

From automating routine tasks to enabling accurate billing, the effective management of support issues, and keeping track of SLA performance, customer satisfaction depends upon your ability to deliver more than just promises.

Scalable Service For All Industries

Ensure your product can be easily integrated with the customer’s platform. It will make it easier for users to augment their internal processes with your services and products.

In recent years there’s been a growing trend towards SaaS companies moving away from delivering a broad range of business functions and focusing instead on the delivery of vertical-specific software solutions built for clear industry niches.

Focused on the concept of customer success, these solutions often incorporate industry-specific data governance capabilities and tailored features that can be easily adapted to the demands of the user base.

Providing opportunities to create new ecosystems, featuring partner organizations, moving into the delivery of vertical SaaS platforms opens the door to co-marketing opportunities and the incorporation of new technology features through the utilization of APIs.

Refresh Your Approach To Marketing

Delivering content that meets the needs of prospective and existing customers is the key to retaining your market position and becoming a recognized industry leader.

From content marketing that showcases your expertise and builds brand awareness to adopting good digital marketing tactics designed to boost audiences in a wider range of geographies, aligning your marketing activities and messages to specific buyer personas will yield positive outcomes for your business.

By keeping your finger on the pulse of the current challenges customers in your target market are facing, you will be able to refine your offering and educate current and potential customers on how your solutions solve their problem.

To build ‘stickiness’, initiate portals that enable customers to share successes and best practice with peers, gain access to subject matter experts, and acquire new knowledge.

Indeed, building a user-group community is once again becoming central to initiating stronger customer bonds and more informed relationship strategies that generate value-add for everyone involved.

You’re probably already familiar with the often-stated stat that acquiring a new customer is up to seven times more expensive than retaining an existing one. But there’s one instance where that isn’t true: customer referrals.

By creating a simple, rewarding referral program, you can turn your best customers into your most vocal and passionate fans.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

In doing so, you not only increase the return on investment from every customer, but you can grow your client base without increasing your marketing spend.

And since everyone involved gets something out of it, referrals can increase customer satisfaction, too.

Warping Words:

Today’s customers want to have personal relationships with the companies they do business with.

To thrive and survive in an increasingly competitive landscape, SaaS businesses must strive to cultivate strong, collaborative, and strategic relationships that are personalized to every client.

That means delivering clearer communications, one-to-one check-ins, and better, more timely, insights.

Ultimately, unifying personalized solutions with technological innovations and consistent service delivery that demonstrates you’re paying attention will be the key to maintaining your position in a market that’s characterized by constant disruption.

Want to evolve your SaaS product? Let’s discuss.