How To Sell SaaS Product To More Customers With Less Time

Running a SaaS company is a big task for any CEO. Ideally, you’ve assembled the correct group around you, yet when you are merely beginning, your group may be extended flimsy, taking on different jobs.

If you don’t have a new business coming in all the time, at that point, before you know it, you’ll be out of income, and your SaaS will be dead in the water.

So how would you ensure you can keep everything running smoothly, while as yet acquiring a new business?

Here are top SaaS solutions on how to sell SaaS product to more customers with less time

1. Comprehend The Value Of Your Product

You ought to have the option to persuade your possibility of the genuine estimation of your product.

What are the advantages to your possibility, and by what method will your product assist them with accomplishing their objectives?

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On the off chance that you are experiencing difficulty articulating any of this to a possibility with certainty, you may need to return and invest some energy working it out.

2. Contract A Sales Team

Try not to be modest while enlisting your sales group; a high sales rep will pay for themselves, and that’s only the tip of the iceberg.

Yet, that doesn’t mean you should employ just anyone. Be particular; somebody who might make a decent remote helper (VA) doesn’t have the right stuff necessary to bring a deal to a close.

On the off chance that you redistribute your sales to an inappropriate people, your bet is accomplishing more damage to your business than great.

3. Make Your Email Campaigns More Personal

Individuals’ inboxes are pummeled with messages each day, so, significantly, you can stick out and offer worth — mainly if they are possibilities trialing your product just because.

Have a go at making your correspondences with your clients progressively close to home. Utilize genuine names in your email addresses instead of “Sales@yoursaas.com” or “admin@yoursaas.com.”

It might appear to be a little detail, yet it’s the seemingly insignificant details that can have a significant effect while associating with your clients.

4. Email Tracking Strategy

Messages ought to go out in various circumstances, for example, upon joining, on the off chance that they visit the record crossing out page, or if their preliminary is reaching a conclusion.

It additionally shows that you care about how they are utilizing your software and that you effectively see approaches to improve their client experience.

5. Call Your Customers

Not every one of your possibilities will need to jump on the telephone, yet addressing individuals straightforwardly can massively affect changing over an opportunity into a paying client.

The phone is an extraordinary method to qualify or exclude somebody rapidly, or for you to react to any protests on the spot.

6. Always Give Demo Of Your Product

Concentrate on demonstrating a possibility of how your product is going to assist them with being progressively fruitful.

Keep the demo short; on the off chance that you can’t get the estimation of your product across in under 15 minutes, at that point, you are accomplishing something incorrectly.

You either don’t have the foggiest idea about your product, your possibility, or the worth you are giving.

Now and again, the SaaS sales rep completes the demo by saying thank you and never requesting the deal while the lead is hot.

Your demo is a sales apparatus, so toward the finish of the demo, clarify what the subsequent stages are for them to pay for your software.

The best time to request the deal is the point at which your possibility has your product front-of-mind.

7. SaaS Development

The cash is in the development. It would help if you got either a reasonable yes or no. A perhaps is undoubtedly not a no until it’s a no.

So ensure you or your group follow up until your possibility offers you a response somehow.

Utilize a client/customer relationship with the board framework (also called a CRM) to deal with this, or you can set up mechanization in your auto-responder to do this.

Set a few principles, so on the off chance that they don’t react to or open the messages, you get told to catch up physically either by email or telephone.

8. Nail Our On-boarding Process

You have to ensure that when your clients pay for your product, they are utilizing it.

How often have you pursued the rec center, just to quit pursuing a month or two?

What occurs straightaway?

You drop your participation following a half year since you aren’t utilizing it and are simply squandering your cash.

This is the reason it’s critical to have an onboarding procedure. Onboarding is the way you ensure your clients are taking advantage of it, so they don’t alter their perspective and drop.

The unpredictability of your product will decide how included you or your group should be while onboarding.

Bomb this, be that as it may, and your clients will stir quicker than a child experiences diapers.

9. Increment Your Prices

While prevailing over your rivals on cost may appear to be a decent method to get a head start in your industry, selling your product also efficiently may reverse discharge, making numerous possibilities question in the event that you can convey on your guarantees.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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It costs a similar measure of exertion to procure one $10 client as it does one $50 client, so is there any good reason why you wouldn’t have any desire to get 100 $50 clients rather than 100 $10 clients?

10. Sell Prepaid Annual Plans

One approach to decrease your beat and to get clients to submit long haul is to sell prepaid yearly evaluating plans.

While month to month repeating income (MRR) is better when it’s coming in routinely, everything necessary is several bombed installments, and out of nowhere, you’ve lost a client.

Take a stab at offering your possibilities limited rates if they purchase a prepaid yearly arrangement, and give them what the rebate resembles from month to month.

Know that annual estimating implies you get all the cash in advance, so if you spend everything promptly, you’ll be sitting tight an entire year for the following part of income to come in, instead of the next month, which influences your month to month income.

Proven Ways To Increase Sales Of SaaS Products

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue.

If you are working for a Software as a Service (SaaS) product, then there are chances that you’ve heard about “SaaS products sell themselves”.

However, this idea acts as a form of disservice to the hard work of SaaS sales and for the marketing teams. 

Also, developing a Sales team and creating a foolproof sales strategy for the team to follow are one of the most important things that any SaaS company will do to ensure the growth and success.

SaaS Products(Source: solutelabs.com)

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

But before proceeding, let’s have a look at 

What Is SaaS?

There are days, when old on-premises systems ask for much valuable storage space on the server, with the development of SaaS based systems, much advancement in the technology field was observed.

SaaS technology introduced the concepts of securing, remotely hosting, and managing the software.

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SaaS Technology plays an important part in everything that we do in our day today life, from how we listen to music to how we communicate

In such a way, Software as A Service plays an important role in the growing subscription economy, delivering the software directly to the computer in a way that other subscription services are delivered  with physical goods to your doorsteps.

It is expected, the Global SaaS market will reach $400 billion by 2025. In a scenario the Indian SaaS companies will fulfil 19% of the global SaaS demand.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream
Larry-kim

I’m really excited about Facebook and Twitter Ads because:

  1. People spend a ridiculous amount of time on social media.
  2. It’s cheaper to advertise on social media than on search.
  3. I can promote my best content and generate trials for my product.
Ben Sardella – Co-founder & CRO at Datanyze
Ben Sardella

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

  1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.
  2. Market-share data – we have valuable data that we give to researchers.
  3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.
Tom Gorski – Founder at SaaSGenius
Tom-Gorski

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product.

The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative.

This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

 

Tips To Increase Sales Of SaaS Product

1. Reduce Churn Rates:

One of the crucial metrics that you need to track as a SaaS company is churn rate. It expresses the percentage of customers that decided to leave your product during a specific period.

Churned Customers / Total Customers

With reduced Churn Rate Shows that the products are really valuable and that the lifetime value is more high. While discussing sales performance, you should not take the churn lightly and measure it according to the time that suits best. 

Churn has become a major challenge that is faced by SaaS companies, and you need to address it, you have to benchmark the best rate of your business and implement the important tactics to attain it.

2. Allow Users To Use Free Trial Period:

Free trail is the standard way of selling SaaS Products. After launching, keep your sign up free and provide free trial period without keeping any restriction on the functionalities. People are spending more dollars latter after using the product as trial. But make sure to keep your trial period short, say 15 to 30 days.

Remember; never force your visitors to sign up free with credit card details. Remove credit card info from the sign up form. The chances of losing signup and conversion are high because visitors are not interested to share card info at the initial stage. Let’s have a look the comparison stata,

Conversion Comparision

3. Focus More on Design And User Engagement:

Professional, simple looking and soothing colored UIs are preferable by visitors, otherwise visitors don’t find the site to the interesting and they leave. Ultimately, they abandon the cart.

So, give a simple look to your product and adopt three click rules. Three click rules are basically making things easier for visitors to reach right place with three clicks. Use more relevant and high resolution images for easy understanding and clear visibility.

Visitor

Create some killer and catchy headings; Use different attention grabbing personal CTAs.

Make your product fully responsive, because more than 60% of online users are using Smartphone. Use multilingual feature, to be familiar with different regions target audience which you are focusing.

Make your page loading faster in terms of few second to have good visitor engagement and thereby increase in revenue.

Page Speed

Sites with 3 seconds loading time get 22% fewer page views, 22% lower conversions and a 50% higher bounce rate than sites with 1 second load times.

And sites with 5 or more seconds of loading time are worse. They get 35% less page views, 35% less conversions and 105% higher bounce rate.

Further research even shows that reducing page load time from 8 to 2 seconds can boost conversions by 74%. So always try to minimize the loading time as much as you can.

(Source: blog.omniconvert.com)

4. Get Connected With Emails:

Email is the most powerful gun to hit your target audiences in direct marketing. This also helps in generating high sales compared to organic search. So make an email list of your potential users/customers and send triggered emails to encourage subscription. Try to maximize your contact list and go for smart and personalized sales calls and do timely follow ups.

5. Adopt SEO And SMO:

Search engine optimization (SEO) plays a vital role in bringing visitors and prospective leads through keywords. So after the completion of design and development of the product, make that search engine friendly with suitable keywords and on page SEO. Your site needs to appear in organic search with your keywords.

Social Media Optimization (SMO) is the real viral marketing to reach millions of users on the web. Give some time in social engagement in top social media sites and participate in groups, forums and discussion to create a branding of your product. Paid social media advertising is expensive but also can boost sales.

6. A/B Testing Your Key Pages:

A/B testing is the conversion oriented analysis for rapid growth of your sales in your product’s existing traffic. You need to do regular testing of your major pages/ high traffic pages in Google Analytics to check your existing and new users’ activity. Go for setting funnels and try to find out the leak points of your page to modify accordingly.

It’s always easy to gather a huge amount of traffic through paid promotions and marketing but these are too expensive. Go for regular testing and analysis of pages to maximize your sales

7. Content Marketing:

Content marketing is the art of creating online content like blog, video, Infographic, eBooks, social postings and share them for user/reader awareness.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Quality content always educates your reader, reach more users, aware them about your product and create a brand name.

Why Content

(Source: illuminationconsulting.com)

Blog, video and tutorial contents help in maximizing your sales. Through content marketing you can reach product influencers and earn their trust.

8. User Customer Testimonial And Online Reviews:

People may think negative or wonder when you talk about your products, but get convinced when they see testimonials. Testimonials are the feedback from the real users and this helps winning the trust of your potential customer.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
                                                                                                 – Mark Zuckerberg

You need to be very very careful on choosing the right one, because it should match your demographic, the occupation and the position of user and industry as well.

According to brightlocal consumer review in the year 2017, 97% of consumers read online reviews for local businesses and 85% of consumers trust online reviews as personal recommendations.

So, don’t forget to include testimonial and reviews on your product page.

9. Effective Communication And Excellent Customer Support Are Top Priorities

Communication is the key factor to represent your thoughts with others. Use the right words at the right time while you talk to the prospects to keep them engaged before any financial discussion. Be open in discussion with confidence and handle the queries thrown by your prospect and never forget to suggest the correct one.

Customer service is the lifeline of your online business. According to helpscout.net, 78% of consumers fail to purchase because of poor service. This is very bad, despite having a good product.

Most of the SaaS Companies focus towards the revenue from new prospects, rather than focusing on their existing users. But the truth is only 5-25% revenue can be generated from new and more than 80% revenue comes from renewals and up-sales.

So you need to give priorities to your customer support like free upgrade, product onsite training, quick response of queries and sharing support documents through which users can understand the details quickly.

10. Use Secured Hosting:

As all web hosting’s are developed equally and hosting vulnerabilities will create chances of getting your WordPress websites being hacked easily.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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When choosing the web hosting provider, you don’t go for the cheapest one that you find. Go for research and make sure to use a well established company with a good tracking record for strong security measures.

Related Blog : 6 Basic & Easy Tips For Never Losing Your SaaS Customers

Conclusion:

These are the most necessary tips to improve the sales of your SaaS product. Besides these you need to do regular optimization, analysis of your product and also analyse your competitor’s activities with keeping in mind your target users.

As a SaaS product development company, Andolasoft has two award winning products like Orangescrum– Project Management application and Wakeupsales– a CRM tool, why don’t try these now?

However, if you want to develop your SaaS tools you can contact us, at Andolasoft our expert developers will help you in developing your SaaS based product.

Are you interested to discuss more about your SaaS Product? Consult now

WakeUpSales CRM Apps To Manage Your Sales Powered by Rails

We’ve just released our SaaS CRM application, Wakeupsales CRM, and we’re so excited to share it with you! We spent a lot of time researching the best technology to use for the app, and we found that Ruby on Rails was the perfect fit.

Performance and productivity are the two essential factors for the success of any product in the global SaaS market, as well as meeting user requirement.

Software market places are getting more serious with innovations and it’s always a big question for companies with new products – that, what will be the best innovation with respect to a product before debuting it in front of users?

“First, verify if the core value of your product is in the technology or the business process. If you get this wrong, you will most probably fail. Once you define where the value lies – focus on fast iterations based on closed customer feedback loops.”

Marcin Szeląg, Innovation Nest

(Source: netguru.co)

At one stage, you might start getting frustrated on not being able to choose the right technology – and that we completely understand.

Designing the right kind of user experience after a long research is the key to a SaaS application success.

This led us to choose Ruby on Rails and today Wakeupsales SaaS platform is going good with this technology.

“Take small steps, don’t plan too much, observe, measure your KPIs and adapt your strategy.”

Paweł Kucharski, CTO, Sotrender

(Source: netguru.co)

At Present, people prefer to go with handy software kits which can be customized as per the users’ needs without writing much of codes etc. – this is possible if you go for a good Open Source platform and then customize it according to your idea.

In this competitive commercial world, retaining existing customers and finding new ones are vital for business growth.

Ruby on Rails SaaS applications are more flexible and easy for integration in less time. You can make a practical replica like Wakeupsales- the ruby on rails cloud crm software from Andolasoft, as per your terms and concepts.

Wakeupsales is a sales management software that can help you automate your sales activities and manage your customers.

No doubt it’s the most innovative and affordable CRM solution available in the market for Free!

Are you looking free SaaS CRM Tool – Try it Now

 

What’s new with Wakeupsales CRM Tool?

  • New User Interface with exciting new features.
  • Lead tracking and resource allocation.
  • Third party app integration.
  • Unlimited cloud storage.
  • Completely free for 90 days with free support.

You will get premium account management access with the free trial with self-serve upgrades and downgrades.

It’s easy to define your own limits (storage space, number of projects, etc). We have maintained bank level CRM security to make sure user’s data are always safe.

Wakeupsales CRM Suite: Powered by Ruby on Rails

How popular is your web application or will be if you want to build one?

Well the answer to this lies on a lot on the framework that’s used to build the application. Because, along with the popularity a lot matters also on the continuous development, deployment and maintenance as well.  Easier the development, better the progress of the app.

Big question is that which platform is best towards application development that’s more productive and with less probability of errors.

Let me Answer you on this: As an experience and successful application developer I will suggest you to go with “Ruby on Rails” for any type of application that you want to build.

Let me remind you a quick overview on ruby on rails or who don’t have idea about this,

Rails is a framework which is widely used in web applications development with Ruby programming language. It is the high-level object oriented programming language like Smalltalk, Eiffel, Ada, Java.

Some of the World’s most popular Project Collaboration Tool: Basecamp and the most powerful CRM (customer relationship management) Wakeupsales has been developed using ruby on rails.

To name some others, that are built with Rails –GitHub, Jobster, Kickstarter, Shopify, Scribd and other popular websites that have been developed using ruby on rails.

At Andolasoft, we are passionate and very much watchful to exercise the power of Ruby on Rails to develop apps. Among all we have achieved great success in one of our product-“Wakeupsales-The free CRM application”.

In this article, I am going to tell how Rails helped to develop some of the smart features of Wakeupsales, with minimum turn-around time.

1. Contact Management:

Both individual and company can be easily managed. In ‘Contacts’ user can add and create company with company name, email, company size, website, country & phone number. Along, with that we can add associates with that company. User can also edit and delete contacts from the contact manager.

2. Lead Management:

in lead management, section user can add and create new leads with lead information like contact name, email, country and phone no. In case of non-availability of contact name, individual contact will be created associated to the leads. User can also set the priority and type of lead for specific lead.
Lead Management

3. Task Management:

In task management section user create new task with task information like task title, task details, task start and end date and can assign task to member. User can also set the task priority and sent email to assigned users.
Task Management

4. Sales Flow Boards:

It’s important to know where your leads are (at this moment)– not only for you but for the entire team. It might be that the lead that came as ‘New’ last week might have been turned to ‘Need to send Quote’. This Kanban Visualization makes the sales pipeline management transparent. On top of that you can also drag-n-drop lead from one stage to another with ease.
Sales Flow Boards

5. Website (Contact Form) Integration:

Contact form in your Web page can be integrated to Wakeupsales so that anyone who contacts you can be placed (inserted to Wakeupsales, automated) as hot leads at one place. Oh Yeah! – That’s how easy it was to make the cumbersome process of writing the information of a hot lead to the CRM. We automated the entire process. Go Rails!!!

Wakeupsales is completely free… Sign Up now!

Finale (for now)

Ruby on rails is the backbone of Wakeupsales and it’s going strong each day.

This is not the end and there is of course more to it. Check out this space next week to know more. At any time you want to learn more about our CRM tool latest news and information, you can visit the Wakeupsales Blog.

Technology like Ruby on Rails is making it easier to build apps, leading to the creation of more startups. It used to take longer to get a company up and running than it does today.    -VC money

Are you looking to develop your next application with ruby on rails! Lets discuss