Category: Ecommerce

Why Food And Beverage Mobile Apps Getting Fabulous Response

Posted on by Hardik Shah

Mobile applications are covering almost everything beginning from ordering groceries to booking bus tickets. With the rising popularity of apps, the business growth rate and profitability surge to greater heights. It is important to consider that digitization of everything and an increase in digital buyers create the best opportunities for many sectors.

One such sector with immense potential for growth with mobile apps is the food and beverages industry. Online food ordering and delivery apps have entirely transformed how traditional restaurants worked. With the increase in food delivery platforms, online ordering can take eateries sales to a whole new level.

Moreover, the beginning of the cashless economy era and the proliferation of food delivery businesses have created rapid growth in the online food ordering and delivery sector. The comfort that comes with the food ordering system has also contributed to the popularity of mobile apps’ food and beverages.

Around 63% of food delivery app users agree that they prefer to deliver food at their doorsteps rather than dining out somewhere. Food and beverages ordering apps overcame many challenges in the food and beverage industry, which is the reason for their huge popularity.

Reasons Why Food and Beverage Mobile Apps Is Becoming Popular

1. One-Stop Solution

Doing eCommerce using mobile apps is an excellent way to give complete one-stop solutions. It restricts all the issues which the food and beverages industry poses as a challenge. These hurdles faced by the sector include variation in price, retailer accountability, critical operations, short shelf life, and quality authenticity. Mobile apps also have become more convenient for people to order anything and it provides additional ease. 45% of customers believe that food ordering through mobile apps has encouraged them to use the online order service more often.

2. Best Competitive Pricing

There is a lot of competition among businesses offering the same service. This results in competitive pricing that aids businesses in regulating their price using data-driven mechanisms. Here the customers get the most benefit, and as the competition increases among companies, the customers will leverage it in the long run.

3. Food Quality Enhancement

Start-ups that want to grow themselves in the food and beverages sector remain quite concerned about the brand’s reputation. So, the food and beverages quality delivered are of better standards. The companies have standardized their supply and management process with optimum quality checks to provide better services and the best quality food delivery to the customers.

4. Increased Retail and Sales Pattern

Larger sales volume and constantly developing retail trends in the food sector is helping companies to counter the challenges. Such problems comprise losses that happen due to short shelf life. This pushes the food and beverages sector to rapidly shift towards digitalized businesses and provide the convenience of doorstep delivery. Nearly 60% of operators of restaurants say that by offering delivery services, they have generated huge sales. Mobile applications provide numerous reasons to customers for shifting towards apps and making maximum benefit out of them.

5. Convenience of Doorstep Delivery

The convenience customers get by the food delivery at their doorsteps due to the mobile food apps is a major force driving these apps’ popularity. The food and beverages industry is significantly changing into a more improved, accountable, and regulated business landscape. It offers customers top-quality and improved food delivery options at the doorsteps, which enrich their experience.

In the upcoming years, the food and beverages industry will focus more on mobile apps creation for delivering services at competitive pricing that several credible vendors will offer. Moreover, there will be a more natural, better, and enhanced customer experience. The apps may also contain the entire information about the nutrition and quality provided in the food items to the customers.

However, if a business delivers poor service, then it can damage the brand name. So, you should remain careful while adding features in mobile food delivery apps, which should be something that users will like the most. Here you will know the features to make better online food and beverage ordering service better.

Certain Features That Can Improve Your Online Food Ordering Mobile Apps

1. Push Notifications

As online ordering of food is increasing faster, it is quite obvious that users can have more than one food ordering app on their phones. For increasing the visibility and outshining in the crowd, you can include push notifications. It helps customers to remain connected with the business. The messages, including discounts and offers, instantly gain customers’ attention and eventually grow.

2. Discount or Rewards

Gaining more customers’ attraction towards the delivery app can be done by providing special offers and discounts. You can routinely provide discounts to engage customers, and for this, you can also take the help of restaurants. Most restaurants also provide discounts to their customers as it is beneficial for them too. Customers who order online from a restaurant will visit the same place 67% more often than others. By offering discounts and loyalty points, you can increase your customer base.

3. GPS Tracking

Real-time tracking is an essential feature that you must include in the food and beverages mobile apps as this allows for tracking the exact location of customers. GPS tracking also makes food delivery faster, and 33% of customers say that they would even pay higher for providing service quicker. This feature also provides the best experience to the consumers.

4. Ratings and Reviews

Every business has scope for improvement and growth only when they listen to the customers, and feedback or ratings help here a lot. The feature in food delivery mobile apps to rate restaurants also helps to know the response from customers to know whether they like the app or not. By offering a feedback portal, you can get insights into customers’ wants and enhance their experience.

Conclusion

There are high chances to capture a huge customer base for businesses with food and beverages mobile apps. In the next many years, several other functionalities and better mobile apps will come out that will grab more and more people’s attention. Digitization will also lead to the popularity of the food and beverages mobile apps. Numerous advantages of the food delivery apps will lead people to increasingly use it.

How To Develop An Ecommerce App That Customers Would Love

Posted on by Jay

So, as time grew tough and people are expected to stay indoors longer than ever, don’t you consider taking your business to your customer’s home?

The mobile revolution is here affecting lives stronger than ever before.

Having a mobile eCommerce app is the trend today. It is the easiest way to reach your audience and provide them the services. Apps have become an indispensable part of our lives.

With the scope of the Internet expanding so well, apps seem to be a cheap solution for targeting a wider audience ensuring connectivity, across boundaries, across regions, across districts, and domains.

With the outbreak of the pandemic, online delivery of essential goods and services are no more a choice but has become a government priority. The scope has expanded to the regions where it was unheard of.

The capacity is being extended and explored. This is a high time to leverage on an eCommerce app and help push your sales and profits in the upward direction. 

Before you hire website developers at A3logics to enter the digital domain, let’s talk about the success principles of an eCommerce app. 

Principles of a Successful and High Returning Ecommerce App 

Before you plan to take your business online, let’s talk about the basic principles of a successful and high returning eCommerce app that would help your audience enjoy your services from the comforts of their bedrooms. 

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Principle 1: Assessment for Customers

When you decide to take your business to your audiences’ devices make sure it has everything that they would need.

All the services, products, and variations should be mentioned clearly and easy to navigate. The ability to bring on-screen what your customer wants is the key here. 

Principle 2: Life Is Easy for Customers

It is important that the app you are about to launch serves its purpose well. It should be designed and developed in a way that the user can easily navigate through it and make payments.

If your users get what they want in the shortest navigation, your app is going to slay the market, surely.

Principle 3: Element of Surprise for Your Customers

This is one thing that is going to earn you great ROI. Surprises are something that everyone loves!

Add some interesting elements, offers, and discounts for your customers that would make them stay connected with your business. And if you have something interesting that your customers need to know about then just a few notifications. Interesting way to market, isn’t it? 

Principle 4: Space for Your Customers

Give your customers some space for themselves. They need to express their gratitude, complaints, and reviews.

This is a great way to see if your customers love your product or not. Also, this would increase their engagement with the app. You can click here to hire Salesforce consulting services to come up with a CRM your customers can engage with easily. 

Done!

These are the four principles on which the foundation of an eCommerce app is built. It is important that your eCommerce app developer sticks to these principles before bringing something else on the stage.

Now that we know the principles let’s further move ahead and see how to develop an eCommerce app your customers would love. 

Develop an Ecommerce App That Sells!

When speaking of Ecommerce app development a lot of organizations have sailed through the turn of tides in the app market.

They all excel in building applications that are unique for each customer. Here’s a detail of the process of building an eCommerce app that succeeds in today’s market scenario. 

  • Define the Niche

The first thing before you set a store is to know what you are going to sell. This is the first step. Identify your niche and enlist the products and the variations that you plan to sell.

Studying your audience and the targeted area is a great move. When your niche is decided, the buying tendencies, popular items, importing certain stuff, etc. can be explored better.

Knowing the niche would help you determine the design and style of your app.  

  • List Essential Features

When the product engineer plans your app, it is important they enlist the features that need to include in your app.

These features should fulfill the purpose of your app and help the audience reach the desired item in the least number of clicks. Some essential features that the simplest Ecommerce app to the most creative ones should have, are mentioned here:

  • Authentication feature for app set up 
  • Categories and subcategories to search for the product 
  • Review system to increase user engagement 
  • Integrate payment methods 
  • Interesting and compelling push notifications 
  • 24*7 customer support 
  • Features for intuitive analysis 

These are just a few features that even the basic Ecommerce app has. You can further add features that would make things easier for you and impress your customers.

1. Design Element Aesthetic 

 The pinnacle of the success of your app is its visual appeal. The user aiding design makes it easier for the customer to interact with the app.

Coming up with a design that interacts with the user and provides keys and buttons to navigate easily is something that your customers would love. The important points to consider here are:

  • Placement of essential features 
  • Simplifying check-out process 
  • Ease of order placing 
  • Simple tracking 

These are a few things that your product engineer needs to consider before the implementation and development part begins. 

2. Find the Right Platform

Now, that we have moved to the development part, it is important to find the right platform for developing your ecommerce app.

It could be android, ios or PWA. Many on-demand app developers make it easier for their clients to select the right platform considering the region of their operation, the economic situation of priority customers are all the determining factors of platform selection.

The right platform makes it easier for you to reach the target market and generate the expected ROI. 

3. Test Your Application

As the platform is decided, we next move to eCommerce application development. Often developers ensure the working of functionalities and features with the help of a QA and testing team.

Some of the standard test cases that are considered are: 

  • Execution pattern Ecommerce application
  • Online payment functionality
  • Compatibility with web browsers
  • SEO and mobile responsiveness
  • Social Media integration

Testing and quality analysis of the app is important. Once the app clears this phase, you can be assured of bringing in the market a flawless app. 

4. Launch Your App

Now is the right time to launch your app. In the first phase, you would rather be interested in marketing strategies to make your app popular, before it is brought to the market.

Most companies use traditional techniques like social media promotions, google ads, video ads, and many other techniques like gaming, offers, etc to take the app to the right audience as quickly as possible.  

And with this, you are all set to hit the market with your Ecommerce mobile application!

Bonus

One thing that keeps any eCommerce based company moving ahead of its competition is its way of treating the customer and responding to their queries.

One needs to be really creative and think out-of-the-box to reflect their care and affection for the customers.

Find out innovative strategies to engage your customers with the app and you are ready for the long run. 

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Wrapping It Up!

A dexterous study of the steps here would help you come in the market with an app that reflects well. Most developers follow these steps to make sure that their client’s app is unique and innovative and hits the road to success in a matter of weeks.

If you are looking forward to coming up with an eCommerce app like amazon or eBay, all you need is to have a basic plan ready.

Let’s discuss further!

List Of eCommerce Trends To Watch

Posted on by Bhavik Soni

E-commerce is an integral part of everyone’s life as each of us is well aware of the advantages of online shopping. Due to this pandemic in 2020, massive growth has been witnessed in eCommerce sales.

Besides this rapid shift in online shopping, it is also found that mobile and digital media consumption has also increased massively.

The e-retail sales in 2019 were $3.53 trillion, which is expected to grow to $6.54 billion by 2022-23.

Measuring the increase in online business, most of the retailers are moving towards this growing industry.

So, it is important for each business to know about the value of eCommerce and the top trends that need to be looked for in 2021.

Let’s have a look at eCommerce trends in this year that are set to outline the marketplace –

The Rise in Voice Commerce

The Rise in Voice Commerce
The Rise in Voice Commerce

Whether it is searching or buying a product from an online shop, most people are increasingly using voice assistant devices.

Devices like Alexa and Google Assistant are helping people to make their tasks easy and smart by voice search, every retailer needs to use this technology. So start optimizing your store for voice search as more than 70% of U.S. households will have their smart speakers by 2024-25.

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Once you optimize your store with Voice Search, it will fulfill consumer’s demands and you can provide them ease and convenience of shopping.

You will be stunned if we say, “It is expected that the Voice eCommerce is to reach $40 billion in revenue by the end of 2022”.

Omni Channel Selling – A New Normal

Omni Channel Selling – A New Normal
Omni Channel Selling – A New Normal

In response to a survey by Harvard Business Review, it is found that people are using multiple channels during their online shopping on various platforms. It is expected that the rate of omnichannel customers will rise in 2021 as well.

Many businesses are already aware of the customer’s behavior of using multiple channels like mobiles, tablets, desktops, etc.

To benefit your online business through Omnichannel selling, you need to optimize your website to use it on mobile phones. It will help you to boost your sales.

You can also create a mobile application or a PWA (Progressive web app) to offer a seamless Omnichannel experience to your customers.

Give the option to your customers to purchase the products in various ways like – Buy online, pick up in-store, choose home delivery, get doorstep delivery, etc.

Global Consumer Base

Global Consumer Base
Global Consumer Base

Global eCommerce is selling products across geopolitical borders. As per the recent updates, the cumulative date anticipates a 276.9% increase in worldwide e-commerce sales.

It is found that a large number of online shoppers are looking to buy outside of their country’s borders.

To increase your sales abroad, you have to analyze the outside market through platforms like online advertising or social media abroad. For this, you will need to approach Google Ads, Facebook, Instagram, and Product Listing Ads through geographic targeting.

Through this global nature of the search, the local companies can reach their international audience to sell their products.

Competition in Digital Advertising

Competition in Digital Advertising
Competition in Digital Advertising

Digital advertising has become the leading form of advertising in most of the OECD (Organisation for Economic Co-operation and Development) countries.

The increased use of the internet and mobile phones has raised the level of digital advertising. Due to the developments in artificial intelligence and some other aspects, it is now possible to get the targeted audiences through low-cost digital advertising.

More companies are progressing to continue a large investment in a digital advertisement in 2021.

Mobile Payments

Mobile Payments
Mobile Payments

Mobile payments have become an easy and convenient way of digital payments for both retailers and consumers.  It is one of the topmost advanced technologies which is gradually increasing the rate of sales in e-commerce. It is now becoming an essential part of any online shopping platform to add their consumers’ online payment method.

At the time of the pandemic, people used to transact using mobile payment methods as there was a risk of getting exposed to the coronavirus.

In 2021, we can expect that more eCommerce businesses are going to accept mobile payment methods.

Videos & Interactive Content

Videos are one of the significant aspects of the online business world. 7 out of 10 people react positively after watching a well informative and appropriate video.  Across the world, 80 % of millennials use videos to decide on purchasing an online product.

Interactive videos can be used anywhere in the market like YouTube, Instagram, Facebook, etc.

Shoppable videos are the new frontier in the e-commerce world. Consumers can directly purchase the product through Pop-up or Swipe up features on videos added on various social media platforms.

The shoppable videos can be used by any kind of e-commerce space like fashion, beauty, technology brands.

It Will Be an Influencers’ Era

In 2020 it was expected that the influencer marketing industry would reach $9.7B according to Influencer Marketing Hub. The pandemic had disrupted the influencers’ marketing industry in 2020 but still, 88.5% of marketers consider influencer marketing to be valuable.

Mobile Payments
Mobile Payments

Influencers can help you to ensure the success of your product by lending their authority.

If your brand has a content problem, an influencer can market your product worldwide with their content.

In 2021, we will witness a large number of content creators and influencers selling the product and services of all varied kinds.  There will be a rise and prominence of commerce-led influencer marketing to drive a relatable conversion.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

So, here’s how to take advantage of an influencer to increase your product sales –

  • Find out the influencers of your niche and get them to help you out to create content for your e-commerce business.
  • You can help influencers to increase their audience and in return, they will also help you out in your promotional activities.
  • Set them free to choose the platforms where they can market your product.

Conclusion

Be ready with all these trends in 2021 to boost your brand’s performance and value.

It will be important to know the potential of your product and add-ons to attract the audience.

Brands need to optimize their website and app as per customer reviews. It will be helpful to build a strong customer relationship with the brand.

The Future of Web Development at the Crossroad of Technologies

Posted on by Jay

As we are all in the middle of 2021, one arena that has continuously shown progress, newer web developments, and innovation as never before is technology.

And one important arm of technology that is showing its prowess in web development.

Web development, over the years, has become an indispensable ingredient in the success of any organization.

It acts as a window to your business. Trends have been observed heavily this year and the next year shall witness more to come.

Knowing trends and keeping abreast of what is happening around is highly significant for web development.

Statistics like the number of visitors who stopped visiting the site because of bad design, who had a bad user experience, who got converted into customers because of smart design etc. are important numbers that can guide you to a better business tomorrow.

“Web development is the work involved in developing a Web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex Web-based Internet applications, electronic businesses, and social network services”.  – Wikipedia

The top web development trends that could rule in 2021 and beyond:

PWA  (Progressive Web Application)

Progressive Web Apps, as the name suggests, are bearing the flag of the future in the web development world.

PWA offers cutting-edge functionalities that support interactive mode, responsive action, offline way of working, app-like functions, and offer good quality web applications.

This technology is apt at revolutionizing client experience big time.

PWA also has been a top favorite of organizations that are in look of a mobile-first approach..

Voice-Enabled Ecommerce Applications

Voice-related functionalities like voice enabling, voice search engine optimization, voice commerce is on a rise.

As the bridge between technology and humans is getting closer, such functionalities are rising in demand. It has already shown its presence in 2020 and shall show more in 2021 with increasing areas getting positively affected.

Smart speakers, voice recognition, eCommerce through voice technology are some of the key technologies that are ruling the market.

Such features when clubbed with web applications/websites are enhancing the business front.

Integration of With AI (Artificial Intelligence)

Artificial Intelligence (AI) has been doing great rounds with web development all through these years and the coming year shall show more.

A variety of solutions are being integrated seamlessly through AI and ML related algorithms.

These technologies are assisting organizations in automating processes and thereby offering great web development techniques.

Web development is leveraging AI through novel features like supervised learning, unsupervised learning, and reinforced learning.

AI is of great help to the varied number of industries, owing to its fatal blend of humans and machines.

AI-based equipment and machines like facial identification, pattern identification, etc. are all set to lessen daily errors, boost productivity, speed, and agility.

Chatbots and their New Experience

Chatbots have been replacing the human interface when the websites talk to their customers.

The year saw increased usage of chatbots and how well organizations are now realizing the importance of chatbots.

Till now, its usage has been restricted but now the coming year shall see a generous use of this functionality.

As chatbots use the blend of voice/speech recognition technique and cognitive intelligence, replacing human support on websites with chatbots has become more fruitful.

The bots collect the questions coming from visitors, analyze them, and come up with appropriate answers. If not possible, chatbots pass it on to the respective authorities for the solution.

This increases the speed at which queries are resolved, leading to higher customer satisfaction.

Internet of Things (IoT)

A big name today, IoT has been spreading its usefulness all over. On a personal and professional front, IoT has been instrumental in getting smoothly involved without day to day technologies.

In the world of the web, IoT is primarily involved in facilitating web tools to track data from IoT-based smart devices.

IoT has also been actively helping in the web development process by integrating smoothly with other technologies like wearables, cloud-based devices, serverless technologies. It assists web development in rendering websites speedily.

Dark Mode Websites

The world is going more towards a dark mode-themed UI. It does give a classy touch, is safe and easy for eyes, and makes other elements pop out.

The dark theme makes the other characteristics get focused more, with an increased contrast ratio. It reduced the strain that other designs have on the eyes.

The newer lot of web development is going in for a dark theme since they are better for OLED screens, save electricity, and have a long span of life.

They look good too and enhance the visibility pattern of other accent colors.

Push Notifications for Both Mobile & Web App

Push notifications have been a normal important feature in a mobile app. But now they are getting used in web development now.

Push Notification

It helps in notifying users whenever there is new content present barring the need to checking emails or browsing sites.

It is almost as same as popups, but the difference is that it can come to you at any point of time, even if you are not on a website.

The user can be kept engrossed without much to do. This feature comes up with a higher clicking rate and gives better results than normal routine marketing efforts.

AR/VR Giving New Experience

Artificial Intelligence (AR) and Virtual Reality (VR) have never seen back. All these years, there has been constant progress in implementing AR/VR technology into web development.

The level of customer satisfaction that has been achieved with this technology has encouraged web development projects to integrate AR/VR into its framework.

There are many ways AR and VR can help websites/apps function in a better manner. Real-time performance can be created with which the customers can get satisfied.

Not only on mobile devices, but this can also be felt on laptops and desktops too.

Conclusion

For a prosperous future of web app developments, businesses will have to work with technology and data firms.

As well the social media platforms will need to ensure the information is always safeguarded for the transaction to take place.

For more digitally-driven insights, explore our guide to getting started with big data analytics and business intelligence for small businesses – or talk to our expert.

 

Rise Of Technology Usage In The Response To Post COVID19 Crisis

Posted on by Jay

The Covid-19 pandemic is a really difficult time for all. It has triggered a panic button all over the world as a medical emergency, disrupting the global economy and hitting businesses hard in the area of operation and survival.

The consequences such as social distancing, lockdowns, low production/demand, lack of labor, and a high degree of uncertainty, have questioned their continuity.

But digital technology has helped pandemic hit businesses to keep up and running like least affected.

Thankfully, many tech companies are promptly offering next-level digital technology to keep their businesses operational even amidst the crisis.

As the need for digital infrastructure has grown for businesses during this emergency, solutions like custom app development and cloud computing have proven beyond useful.

A Reality Check for Businesses

From retail, healthcare, and finance industries to grocery, apparel, and salon, every industry has to quickly adapt to the new situation; to serve their customers safely and fast.

They have to consider options of virtual contacts, eCommerce tools, and technologies to respond to this crisis-ridden situation in a better way. These drastic changes in business sectors are long-term.

Pandemic and Contribution of Tech Stacks

Businesses are left with no option but to digitize all or some part of their activities to protect customers and employees put under travel restrictions due to the pandemic.

Some of the tech stacks have already confirmed that they are getting a record number of requests for the implementation of remote work and digital services across multiple domains.

Again, shopper behaviors and ways of interactions have changed considerably, and the demand for digital technology is likely to continue in the future.

Nearly around 75% of shoppers are using digital platforms for the first time.

Web and mobile app development companies have to make sure that the approaching businesses are digital-ready and don’t miss a single customer in this unstable condition.

Recent data from McKinsey (Source: Covid-19 US Digital Sentiment Survey) shows the accelerated rate of digital adoption among US businesses and customers in different industries.

Web application development

mobile application development

(Source – mckinsey.com)

Challenges and Digital Adoption in the Press

The Covid-19 pandemic has thrown many challenges at businesses – the most important being the company management and financial stability, thus making business resiliency and continuity their ultimate priority.

There are a few other areas where businesses are facing challenges such as reducing operation costs, maintaining data security, etc.

Digital technology helps pandemics have a low impact on businesses by taking their eCommerce development to the cloud platform and automating the whole business from supply chain to sales management.

Digital Transformation to Address Pain Points

Digital technology is a savior for businesses in the pre-Covid19 and post Covid19 era. It is not just a good to have a feature – but a necessity for companies to weather the effects of the pandemic.

And as businesses now come to consult with tech companies more and more, they are seen struggling in the following areas:

  • Deploying remote staff
  • Reaching out to customers virtually
  • Remote access to business activities and details
  • Adding to agility and competence
  • Stay safe against new cybersecurity related issues
  • Cutting down operational costs and improving supply chain activity

While businesses are undergoing organizational, cultural, and social change, tech companies have been providing the required support to help them cope up with it gradually.

Restructured Traditional Business Model

Empowering businesses digitally is not all about facilitating remote access; they will have to be available 24/7 online taking/processing orders and addressing issues that employees are facing on the personal/professional front.

Digital technology has successfully removed in-person client meetings and customers are no doubt experiencing an increased speed of response in the digital framework.

Companies are now able to build excellent virtual customer contacts that could be easily shifted to core business activity post-crisis.

The insecurity triggered by the Covid-19 crisis is encouraging businesses to review their IT infrastructure and make sure that they work on the limitations there to work remotely.

Businesses are now more versatile in the area of decision making and seen enjoying new customer engagements and conversations than before.

Effect of Digital Transformation

Digital transformation is the key to overcoming the pandemic and helping businesses get robust and resilient for the future.

To start with, many companies have sped up the adoption of digital technology and tools that will quickly connect with their workers, clients, and partners safely, without making huge investments.

New-age digital solutions like SaaS, Cloud, Data Security, and Automation have come together to make businesses pandemic-proof.

Digital Implementation in Full Glory

With work from home now becoming a standard, the importance of cloud service has grown more.

And so far, you may have seen many businesses move to comprehensive WFH mode without any disturbance – thanks in real life to SaaS and cloud solutions providers, which are offering cost-effective packages.

Hundreds of custom app developments have been carried out to connect home bound businesses to collaborative/management tools for their continuity.

Similarly, web and mobile app development companies continue working remotely and writing codes in cloud-based secure environments.

Some of them even include built-in and cloud-managed features such as AI-backed applications for greater functionality during this pandemic.

BCP is no longer a tick-in-the-box habit, rather has become a strategic strength for businesses. When facing supply chain issues during lockdowns, they have started to gain the ability to find raw supply chain data in real-time.

Businesses now use AI and other advanced technologies like IoT, blockchain, 5G coverage, and edge computing to finely balance operating costs, creating a solid supply chain worldwide and turning unimaginable into the projected.

They have reached the goal of building better, smarter supply chains by integrating both data and technology.

It helps them to escape the current pandemic effect as well as unexpected events in the future.

Conclusion

Distributed staff, virtual contact facilities, Artificial Intelligence, and machine learning, data, and analytics: 

  • all of them are part of the coveted digital world
  • already exploited by the businesses in different ways
  • and to variable degrees during this pandemic.

In the post-crisis phase, they are likely to expand faster.

Are you feeling the heat of the Covid-19 pandemic and looking to overcome it with technology? Let’s discuss! 

I am sure our tech experts and full stack developers can guide you in the right path.

How To Build A Successful Software Development Business

Posted on by Jay

In this age of computers and smartphones, we’ve started to rely a lot upon the software programs that give them life. Since computers started becoming prominent, there has been a boom in the software development business.

The software has made life easier for everyone, from education, entertainment, business, or the day-to-day issues, the software has brought the solutions of almost all of them at the fingertips.

The convenience that the software programs have brought to the lives of the people has increased their demands. An increase in demands naturally leads to an increase in production and the same happened with the software market.

Software businesses are growing and new startups are emerging, seeing these businesses grow, everyone at least once wishes to start a software startup. The catch is to do the right things to make it a successful one.

Here are some suggestions that could help you make your software startup a success-:

1. Be Customer-Centric

A business thrives by the efforts they put to satisfy their clients/customers. Making money might be the dream that brings people to start a business but an important key to success is to satisfy the customer.

A customer-centric business thrives over the motivation of solving the problems incurred by the customers rather than just focusing on converting them and making them pay.

Make sure the customer service is responsive, efficient, and welcoming, and you’ll retain the customers and bring in new ones.

2. Minimum Viable Product

For any business, especially for a startup, the efficient use of capital is always an issue. Businesses face risks during several stages of production and distribution, and a faulty decision can deplete a lot of money.

Minimizing risk makes business much more smooth. For a software-based company, this can be done by introducing an MVP (Minimum Viable Product).

An MVP is the most basic version of the product with only the essential features of the product. After introducing the MVP, enhancements and upgrades can be done as per the feedback of the user-base.

This way, businesses avoid scenarios where they incur losses because certain features or the software is badly received by the public.

3. Collaborative Marketing

Marketing is an important part of business development and the interesting thing is that the field of marketing is open to lots of creative ideas, innovation, and experimentation.

Out of all the methods that software businesses use to market their product, an interesting way is to collaborate with other businesses where there is no conflict of interest.

The Co-Marketing model which is used by companies to promote each other’s products helps the participating companies access the other company’s user base and thereby grow their audience.

Because of the growth in the user base at a comparatively lower expense, it is a win-win situation for all.

4. Incentivize the Employees

Efficient employees contribute substantially to a business, however, it is not easy to make them work efficiently.

Even though the employees vow to work diligently in an interview, and a lot of them keep up with their words, often an employee lacks the motivation to give it their best.

The best way to motivate an employee is to give them an incentive and appreciation for their accomplishments.

5. Solve Problems

There are a lot of startups that tend to imitate successful products and fail because people aren’t finding the product helpful. Whatever the issue is, if the product isn’t helpful to the clients, if it isn’t solving their problems, it will fail.

Before developing a software program, always do in-depth research about the demands, the issues that the people are facing, how important will your program be for them- are there any other simpler means to solve the issue, does the issue really bother them, and so on.

6. Measure, Analyze, and Improve

To improve something, you need to know its present condition, and how the outcomes are affected by changing its aspects. The same goes for businesses, you need to be aware of certain indicators that reflect how the business is performing.

saas business applicationsImage Source: Statistica

These indicators are called KPIs (Key Performance Indicators). It is necessary to monitor these indicators along with other indicators and after analyzing the situation, make proper decisions that will improve the situation.

7. Offer Packages

The main source of revenue for a software-based business is subscriptions. While it is essential to offer some free tools for a user to hang on to the software, it is important to provide some exclusive plans that offer more sets of tools.

Such extensive tools are generally used by regular subscribers and businesses who are quite reliant on these exclusive tools and readily pay for them if the standards meet their expectations.

8. Client Retention

As we discussed in the last point that subscriptions are the major sources of revenue for a software company, now if the churn rate for the software is high, the business will lose money in the form of marketing campaigns to maintain the number of subscribers.

Retaining the subscribers is the key to success for a software business especially those with a SaaS product. Proper customer support, attractive offers, and quality products are the things that can make a customer remain subscribed.

9. Third-Party Integration

People extensively use computers and smartphones these days, most of the time, they need different software programs to accomplish a particular task.

Integrating the software with third-party software programs with which it is generally used, will help the users a great deal.

Making a flexible API that can be easily integrated with different platforms and worked upon by developers will help grow the popularity of the product and increase its value.

10. Make it Simple and Intuitive

For a software program to be convenient for public use, it needs to be simple. People don’t want to go through the hassle of learning how to make use of the program to accomplish tasks.

Popular software programs have a simple interface through which people can find their way easily and find the necessary tools and paths intuitively. Make it interactive, simple, and intuitive then see its shining.

Conclusion

Software products are growing rapidly with new ideas, innovative designs, and solutions to day-to-day problems.

While the opportunity is golden and resources are abundant, the journey to success is long and a tough one. The tips that we discussed above will make sure you get across some of the hurdles with ease.

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