Category: Marketing

Best Lead Generation Plugins For Your WordPress Website

Posted on by Netrananda M

After developing a WordPress website the next important step is, you need how your website can generate leads to maximize your sales. Generating leads from website is not an easy task but some marketing strategies are there which simplify your work.

There are plugins available for a WordPress website and lead generation plugins comes to the picture. You need to install the best Lead Generation Plugin in your WordPress website to do the needful.

WordPress has a variety of lead generation plugins. These plugins help you to nurture, manage, and meet your potential customers at every step of their buying process. Lead Capture Plugin provides all the tools that are necessary to grow your email list fast and provides growth to your marketing.

Whether you are running a blog or online business or an e-commerce shop. Collecting information from the one showing interest in your services or product and selling your product to them is the main motto.

More than 75% of people who visit your website, they don’t return once leave. In such cases, you lose many opportunities. And as most of the traffic is anonymous, you can’t sell your website to anyone who you don’t know.

In this scenario, WordPress Lead generation plugins help to generate leads. You can grow the email list, develop a long-lasting relationship with your customers, and more. You need to choose the right lead generation tools to get more customers and sell easily to grow your business.

Never miss an update from us. Join 10,000+ marketers and leaders.

What is Lead Generation?

Lead generation is defined as the process of how you attract your potential clients to your WordPress website and convert them into your long-term customers.

With Lead Generation tools you are generating the interest of your prospective customers. It can be done in various ways. Lead Generation on your website means getting visitors into you’re:

  • Email newsletter
  • Contact submission or inquiry form in your website
  • Improving contact with your customers through live chat
  • Book a call with your sales team.

Therefore, Lead Generation becomes essential for all online businesses. It helps you to have a strong process of converting your leads into customers.

A good lead generation strategy can target and locate your valuable prospects and initiate the journey of your sales pipeline. A good lead Generator tools is effective for your marketing sector.

WordPress Plugin(Source – Brndle)

Once you generate these leads, you can engage or re-engage with them at each stage of the customer’s journey. The more leads you develop, the amount of sales increase. Also, the better you manage the lead, the speed and the quality of sales also increases.

A lead generation tool and WordPress plugin are connected directly with the website and provide new features and functions. You should think of these plugins as apps that can be loaded into your iPhone or Android device. You can install any app and all will provide these unique services.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!
Let Us Know

What are the best WordPress lead generation plugins?

With a WordPress lead generation plugin, you can connect it directly to your website and provide new features and functions. You need to consider these plugins as an app that is loaded to your android or iPhone device. You can download several apps and they all offer you some unique service.

An ideal lead generation strategy includes a combination of tools each working together to improve the sales pipeline. You cannot get avail to a one-size fit- for all plugins. You get a better return when you invest in any individual tools that work best for any unique business model

CRM Plugin:

WordPress CRM Plugin(Source – wordpress.org)

CRM Plugin refers to the Customer relation plugin that helps you to organize and store information of your prospective customers. The system manages all the aspects of your relationship with each customer. Whether it means monitoring the engagement with any of your cold email campaigns or tracking the personalized messages that are sent to long-term clients.

By using a CRM plugin, you can automate tasks like email creation, form builder, and data analysis that are used to improve communication with each prospect at an affordable range. This stored information provides an insight into the potential business efficiency and you can act based on that information.

Lead Capture Plugin:

Lead Capture Plugin(Source – wordpress.org)

Lead capture is defined as the process that helps in attracting and collecting all necessary information about your customers. So you can develop a business relationship.

For example, you might get the email address from the capture form that is attached to any free Webinar or E-book. As the clients put all their information (that is collected in your CRM), you can use this data to increase communication and start your marketing journey.

WP Forms:

WPForms(Source – wpforms)

It is the best drag and drops Plugin form WordPress. You can easily get simple contact forms and also more powerful forms like survey forms and e-commerce order forms.

Contact forms are a great way of capturing leads. It is one of the most used and the oldest way of collecting emails to be in touch with the users. Apart from the contact forms, interactive forms such as survey, quiz, polls, etc., that helps to gather the Email address and improve sales.

It comes with more than 100 pre-built form templates that can be used as a starting point. You can easily customize your form to match all your needs. This is an easy-to-use plugin that can be used to create forms by using the drag and drop builder.

HubSpot:

Hubspot CRM Plugin(Source – wordpress.org)

HubSpot is the ultimate WordPress plugin to grow your mailing list, generate leads and manage contacts. The plugin will automatically collect the form submission from your website and add it to the fully integrated WordPress CRM. With HubSpot, you can measure the growth of your business. You can also create live chat and chatbots, manage your contact database and provide the drag and drop email feature.

OneSignal:

OneSignal Web Plugin(Source – wordpress.org)

This plugin allows you to easily create push notifications for various situations. Such as the signature of any new entries at the end of a new subscription, etc. With these plugins, you can send the targeted notification, increase the engagement of the user, opt-in for push notification, and provide real-time analytics. With OneSignal you can enjoy the free plan which covers upto 30,000 desktop subscribers and unlimited plans on mobile.

Thrive Leads:

It is a popular lead generation plugin that is used to grow your email list. It is a pre-designed template and drop editor, with easy to use and drag. You can create highly converting optin forms.

This flexible lead generation plugin allows you to develop mobile-optimized forms, with 2 steps options and the widgetized forms can be placed throughout your website.

Thrivethemes(Source – Thrivethemes)

FAQ:

What is a lead generation plugin?

A lead generation plugin is used to collect email addresses and other necessary details of your potential customers. So you can develop a healthy relationship with them and convert them into customers.

Why do you need a lead generation plugin?

Lead generation is defined as the process that provides visibility, trust, credibility, and interest from a particular group of people (potential leads). Hence by focusing on lead generation, you can drive traffic from the high-quality prospects that provide high-value customers.

What is the best lead generation plugin for WordPress?

The best Lead Generation Plugin for WordPress are:

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Conclusion:

Lead Generation is important for any business. But you need the right set of plugins to streamline your sales pipeline. It doesn’t matter if you are running an eCommerce store, simple blogs or a business website, you can grow your business with it by converting lots of visitors into subscribers and leads. With these plugins, you can attract more priority clients and provide them a better user experience, all of that can improve the conversion rates.

If you are finding any difficulty in choosing the right lead generation tools for your business. Or want to collect more information for integration of your WordPress website, you can contact us, we will serve you with the right solution for your WordPress website.

How To Promote WordPress Plugin And Themes?

Posted on by Netrananda M

In the present situation WordPress has helped many businesses to get success. Large number of people with WordPress are making a living. They use this platform to sell goods and services. The WordPress developers, copywriters and designers, are working more on it to deliver a better and user-friendly website.

Whereas, many other people choose another option of making a living through WordPress. They are selling WordPress in the form of plug-in and themes.

However, developing a website is only the beginning. But getting paid customers is a more difficult task. You need to put more effort and attention into it.

The WordPress developers spend hours creating perfect websites. But your efforts need results, your plugins and themes need to be sold.

Lead Generation Plugin helps to generate the leads. It helps to obtain more contacts that help to visit your website. They can become potential customers as they show interest in services and products that are offered on your website.

Not only is lead generation tool effective but the WordPress theme is equally important for your website growth. When your visitors lands to your website the first things they observe is the theme. It is what creates a first impression to your visitors.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!
Let Us Know

Promotion methods to sell your Plugins and Themes:

Have you ever wondered how WordPress developers are experts in selling their themes and plugins? Even after you put lots of effort into your development, the result you receive is very less.

“More than 90% of visitors to our blog come from search engines. So, sellers can expect more potential users/buyers of their products when paying for promotions or collaborating with us”

With these highly effective methods, you are definitely going to generate more customers for your WordPress Plugins and themes.

So follow these winning strategies:

Offer a Free Version:

Many people always find ways to try new things. So, if they are not aware of you or you are a new developer, launch your very first theme or Plugin.

So, in such a scenario you can market your product by offering something for free first.

It’s a very effective method that many developers follow and has achieved success with it.

Although the free version doesn’t offer many features, this allows people to try a new model and later buy it to enjoy the overall features.

Never miss an update from us. Join 10,000+ marketers and leaders.

Share your plugin to WordPress Repository:

If you have offered a free limited version of the plugin, you can now understand why it is important.

With the lead generation plugin you can manage your marketing process as given in the below image.

Marketing Process(Source: Broadley Speaking)

It is a necessary step, many of your competitors lie on the same page with high reviews and ratings. You are definitely going to get lots of customers and customers for the pro commercial version.

Also, you can place the WordPress.org approved sign on your plug-in website. It is proof that your plug-in will meet all the standards and requirements of the WordPress.org community.

Develop connected Products:

The other way of marketing your product is by developing a connected product. You might need some time and effort to get the particular user requirements. But this method is surely going to pay off.

For example, you can develop connected plugins that work in both ways. It can be downloaded as stand-alone plugins or as add-ons for the main plugin.

Weekly Newsletter:

By creating a Weekly Newsletter for your WordPress Plugin and WordPress themes, you get to create more and more customers into your website.

It is the most beneficial way of promoting your WordPress Plugin and Themes.

Engaging Content for Audience and Search Engine:

When you have already decided to promote your theme and plugin, you need to do some extra work. This means you need to fill out the listing for the WordPress directory. It means the entire tab, people that includes FAQ and screenshot.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

It also defines how you are making your website full of resources for users. On your website, you need to develop a blog with FAQs, case studies and uses for plugins.

With more helpful content on your website, the more professional look you are providing your website.

When you fill your websites with content you encourage them to visit your site again and again. Take the advantage by sending an occasional communication.

Offer a monthly email newsletter, it’s a better way to be in touch, inform the users about your updates, and provide a forum for feedback.

Content is a better way to make people reach your website and get engaged with your product. It is also a reason how SEO finds you. Create high-quality, engaging, and original articles. You can also allow guest posts and other blogs to get maximum benefits.

Advertise Your Plugins and Themes:

Well, you need to spend some money to bring your target audience to your website. You need to advertise your work. Not every type of advertisement works, but some do, and these are:

  1. Paid submissions: In this form of advertisement you need to pay to place your plugin details on other’s website.
  2. Paid Reviews: In this advertisement form, you need to pay the most popular blog of WordPress to write about your product and they do. This is a professional way where your potential customers read about you and visit your website.
  3. Google AdWords: It is a pay-per-click advertising form. You can achieve good results, but you need to have some experience and knowledge of using it. Or you are going to spend your money and time.

So these are some forms of advertising that you can use to advertise your website. If your plugin varies from others in design, usability, and features, you will automatically get more customers. They will share it and recommend it to other users.

Never miss an update from us. Join 10,000+ marketers and leaders.

FAQ:

How to sell your WordPress theme?

To sell your WordPress theme you need to follow these plans:

  • Create a plan
  • Find the right niche for your theme
  • Know your competitors
  • Decide your product price
  • Provide unique design
  • Offer documentation and support
  • Add correct functionality
  • Add plugin to your theme

Can I gain profit by selling WordPress themes?

For many years selling WordPress themes has been a most profitable business.

If you manage to create beautiful, reliable, and stable themes, for which you are sure it will provide great customer support. It is not going to be a burden, these businesses will perform very well.

Where should I sell my plugins?

Here is the list of places that you can use to sell your WordPress themes and Plugins:

Conclusion:

So, this is a hell of a lot of information, but you cannot avoid that this is some very important information that is very effective for your growth.

You need to apply these tactics to market your product. However, you need to market WordPress first to grow your products and achieve your business goals.

With these actionable tactics. You are surely going to generate more sales and revenue. Focus on growing your products and adding value to customers.

Are you facing any problem in developing your WordPress Plugins and Themes or want to create any modification in your website, contact to Andolasoft. Our dedicated WordPress developers will help you in developing your website or creating any changes to your existing WordPress Website and custom Plugins and Themes development.

How To Promote Your WordPress Website The Actionable Tips

Posted on by Netrananda M

Developing a WordPress website is not enough but to achieve more traffic and more revenue according to your expectation should be the prime objective. In your WordPress development, your WordPress developer has implemented all necessary latest features, use of premium theme and customization to engage with your target audience, and all the necessary plugins for smooth operation.

You get all excited with your, as you are finally fleshing out the long-held dream to run your online business. You are all ready to open your shop.

In simple terms, your WordPress website is completed and you are ready to rock the party. But you get aero customers.

Even after doing hours of hard work you are not getting customers as you except earlier. After some research and analysis you came to know that the main problem is customers are not able to found your website. Nobody know about your website and you’re offered service. In other words you can say there is lack of visibility of your website.

So, what will be the solution for that and what can you do to get your website visibility?

There are so many questions comes to mind if you will deep drive in to this. But there is one solution for all your questions and that is “Marketing”.

Marketing Strategy

Marketing the one medicine for all your pains. A well marketing plan and strategy can help you to grow your online business and get visibility on your target audiences.

Normally it’s very difficult to find your website and business in the comparative market where thousands of website and business are going live daily. In this situation marketing has great role for your services or product.

To get effective results you need to promote your website. Marketing your website is always the best result to create an audience for your brand and product.

With marketing you are conveying your message to a large group of people. But you need to follow an effective marketing strategy.

Before discussing more about marketing let me tell you some basic things which helps your marketing to reach the goal, like choosing a web development technology, user-friendly and engaging web layout and design and SEO friendliness of website.

If we will talk about technology then, I will recommend “WordPress” for all of you. WordPress is the best CMS platform with custom plugins and best for marketing of any type of websites. Let me share in details

Also Read- Reasons Why Choose WordPress for Web Development

Why WordPress is best for Marketing?

WordPress is basically search engine friendly and that helps your website to gets more traffic.

A WordPress site gets an average of 23 billion page views each month. The number grows each passing day.

There are 75 billion websites that run on WordPress.

You can set your entire marketing strategy with the WordPress dashboard using the plugin and integration when needed.

And the best thing is you don’t have to become an expert in coding.

Also Read – How Much Does A WordPress Website Cost?

Let’s come to the main topic,

How to Market your WordPress Website?

Any marketer can develop posts, manage calendars, increase search traffic, and post the content directly into WordPress.

So, here are a few marketing tips you can follow to market your WordPress website.

Never miss an update from us. Join 10,000+ marketers and leaders.

1. Develop Mobile Responsive WordPress Theme:

Now a days all the marketing activities results are completely depends upon the bid daddy Google. Google keeping eye on every websites activities and resulting those websites which has good content, layout and user centric information. Here website contents also play a great role in marketing.

Google loves mobile-friendly websites. So you need to make your WordPress site optimized with your mobile.

Go for the themes that are marked as mobile-friendly. Most of them are optimized to some level but not all of them are completely optimized.

2. Develop Quality content and never forget to Market your Content:

Good content is important for achieving success on your website. By content, it refers to both visual and textual form. If the website is a blog or magazine, then it’s obvious that the main focus will be on text.

If you have a portfolio site, then visual content should be put on the maximum level.

Quality content refers to:

  • Longform
  • Informative
  • Shareable
  • Engaging
  • Relevant to your niche and to the topic content
  • Well written
  • Competent

It is important to keep your content unique and fresh. This will create more traffic to your website.

It is also important to have a captivating image with a catchy headline along with a caption that describes the post and attracts more traffic to your website.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!
Let Us Know

When you offer your audience something valuable to read or view creates trust and a strong relationship with your audience.

How to get the most from Content Marketing?

Filling up 100 papers or flooding your page with videos and images doesn’t add any value. Content marketing needs to be properly put up and approached as any other marketing collateral strategy.

Content Marketing(Source – mekshq.com)

  • Develop a Content Calendar: A content calendar helps you to be on track by publishing daily with content pushed back to any particular goal or theme.To remain on a particular schedule, develop and follow the content calendar. Maximize the content marketing efforts by scheduling posts to share on social media.
  • Make different types of content: Don’t just stick to a particular form of content rather focus on various types of content. Always develop fresh blogs and follow the trend.

3. Develop an XML Sitemap:

Website crawling and indexing is important factor to come in the search results of major search engines. So before coming to search result your website must be crawl and index by search engine like Google. XML sitemap helps the web pages to crawl by search engines.

WordPress automatically develops the sitemap for you, but those are not optimized. One can easily and quickly optimize the sitemap with a plugin like Google XML Sitemap Generator. It is a handy tool that not only helps you to maintain your track on the index pages but it also tells Google about your update.

Whenever you post any new blog or create any changes, it notifies Google to re-crawl your website. This helps to improve the ranking of your site in the search results.

4. Customized Permalinks:

Your content can be optimized by ensuring the URLs of the blog post have relevant keywords. With WordPress you can create more permalink, but before you push it live make sure it is rich in keywords and readable.

You need to optimize these permalink that reflects the content easily to your visitors.

5. SEO

The first page of Google has become a refined and crucial part, in comparison to the second and other pages. From the second page and beyond it is considered as the dark web for some. Hence a strong SEO presence is important in the present day.

Also, you can go for the paid search campaign, but put more focus on the organic SEO.

According to a report by Business2community.com 70%-80% users don’t follow paid advertising.

How to gain more from SEO?

When someone hears about the term “SEO“, it leads them to think about the experts and the obscurities. But the only secret to success is time and consistency. It states you can do it on your own by following some best practices.

Good SEO helps to generate leads. You need to put the information in the marketing database. So you can later push the content.

  • Include image: Whenever you add an image to your content, it helps in visitor engagement and that tend to increases the search engine ranking.
  • Repurpose Content: Rather than developing new content every time, you can create some changes to the old content. Make the most from your old one, all you need to do is update and republish the last blogs. This increases visitor traffic.
  • Email Marketing: For any business, email marketing is an effective way to stay connected with prospects. You also need to address their contact and behavioral information.

To capture this information, you have to gain attention in new ways so you can get more people to website.

Rich snippets are an effective way to increase search traffic. But many times they are ignored by marketers as they require some coding to create.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

FAQ:

What is the importance of a website?

If you want to market your business online you need to have a website and a well-planned online presence strategy. A website is important as it helps to gain credibility as a business.

A website most probably provides a map and directions to your office, shops to your customers, and visitors to reach you easily.

How to market your website?

You need to market your business to gain more customers and traffic to9 your website.

  • Website SEO
  • Email Marketing
  • Quality content and Content Marketing

Why do you need to update your website?

Keeping your website up-to-date helps to gain trust between you and your customers. As many times customers rely on websites for useful information on whatever business you are in. The updated information helps to build domain authority.

Why is website promotion important?

Websites are an important medium for customer communication. A website helps to generate more customers. With the internet, it has become easier to get feedback/opinions from customers on newly updated products and services. Promoting a website helps to get maximum attention from your targeted customers.

Conclusion:

Marketing is a creative job and you can do a lot with your WordPress website if you prepare the right marketing strategy and use the right marketing tools. With the WordPress dashboard you can handle any kind of task that is essential for marketing with the help of plugins within a very less time like SEO, image optimization, Social Media sharing, and many more.

More and more businesses are moving towards digitized mode of business, and you are still following the old method of business. Noting gone away now. This is the right time to start new things.

Let Andolasoft help you in your WordPress website development and online promotion of your business.

Andolasoft is one of the trusted web and mobile app development company has long expertise in all technology like WordPress and digital promotion of product and services. We have helped many businesses on their tech development and business growth. Our case studies will tell more about this.

Contact us have a free consultation about your business ideas or issues and hire our dedicated developers and marketing experts to take your business to next level.

Top 10 Best Marketing Automation Tools For Your Business Growth

Posted on by Netrananda M

Most businesses look for a Marketing Automation tool to effectively handle their Marketing team. Marketing Automation is an important step to improve your marketing operation.

If you are looking for the right Marketing Automation Software for your business, then it is going to be quite difficult.

Therefore to help you with this, here I have listed the top 10 automation tools that will help you choose the right Marketing Automation Tools.

The marketing automation industry has reached a $500m market and it is expected to reach $64bn by 2024. According to a report by Salesforce’s state of marketing report, 67% of marketing leaders are using the marketing automation platform and 21% are planning to use one.

63% of companies using marketing automation systems have beat down their competitors.

What are Marketing Automation Tools?

Marketing Automation tool handles routine marketing tasks. Common Marketing automation workflows includes behavioral targeting, email marketing and personalized advertising.

Marketing Growth(Source: Animemania.com)

80% of businesses have generated more leads in their business by using the Marketing automation software.

Never miss an update from us. Join 10,000+ marketers and leaders.

Top Marketing Automation Tools:

1. Marketo:

It is known as the best marketing Automation software and includes many best features. It has a full suite feature that doesn’t only help the marketing manager to handle the email campaigns but it also helps the sales team with their sales process. It also has a marketplace, known as launch point and has lots of integrations.

In the below image you can see the dashboard of Marketo automation tools that highlights the engagement rate, unsubscribed users, total members and other important details.

Marketo

Who uses it

Marketo is the tool used by organizations who want advanced features automation software.

2. Customer.io:

The main reason to use Customer.io is it’s very much flexible. It is a lightweight UI with fast and personal customer support.

Customer.io was developed recently but has become more popular because it is easy to use and provides lots of features. It is used to trigger mails based on page views and events.

Customerio

As shown in the below image, with Customer.io you can easily track and send your emails and take necessary actions to get more leads and convert them into your loyal customers.

Who uses it

Companies who are looking for marketing automation and want a lightweight UI, then this is the perfect tool for them.

Also the companies who are in search of the automation tools with advanced features, and provide more flexibility and customization, then it’s the right tools.

Never miss a single post from Andolasoft. Join 10,000+ others who get our weekly post with insider tips!.

3. Hubspot:

Hubspot offers a free version of their software; it doesn’t include any kind of marketing automation features. If you want to use Hubspot for marketing automation then you need to spend a large amount. It is inbound marketing software.

With Hubspot Automation tools you can easily get a graphical representation of the lead generation and other important parts as given below.

Hubspot

Who uses it

It is best for small business owners. It also provides additional marketing features beyond email marketing.

4. Convertkit:

It is a simple marketing automation tool, which is designed primarily for content creators and bloggers. Beginners who are in search of the best marketing automation tools.

With Convertkit you can get  a quick look on the visual automation such as what’s happening in your sales funnel as shown in the above given imageConverkit

Who uses it

It is one of the best marketing automation software for the beginners and the content based industries.

5. Omnisend:

Omnisend Marketing Automation platform is a completely new tool in the marketing automation field. It provides many innovative features, including integrations like Facebook messenger and Whatsapp.

It has helped many large e-commerce marketers to market across several channels.
With Omnisend, you can easily get a detailed report on the sales performances and other reports as given in the above image.Omnisend

Who uses it

It is used by many leading E-commerce businesses. Many small and big E-commerce industries also use these tools for better marketing.

Never miss a single post from Andolasoft. Join 10,000+ others who get our weekly post with insider tips!.

6. ExactTarget:

It stood out from other automation tools because of the system’s ability to target communications through multiple channels.

Many marketing automation software focus on email, with ExactTarget lets you target on the mobile application notification and shows messages that appears directly on the dashboard.

ExactTarget

In the above given image it has represented the distribution of companies who are using ExactTarget according to their revenue. This shows that every form of business is using these tools.

Who uses it

It is a tool for the company that desires to go above and beyond marketing automation. Companies who are looking for a future in marketing automation and wants to connect with the customers in various channels.

7. Active Campaign:

This tool is used by many small businesses. It is one of the best marketing automation platforms, and the first tool that provides visual automation sequence builder.

Companies can develop strong and complex automation sequences without the need of learning about the features.

Active Campaign

With Active Campaign you can easily handle all the marketing details. As shown in the above image you can easily manage your emails with all necessary details.

Who uses it

Many small sized businesses run these marketing automation tools as it is completely affordable and holds all the latest features.

8. Pardot:

It is the marketing automation tools that fulfill all the needs of B2B marketers. It supports all the necessary things like B2B analytics and account based marketing solutions.

By using Pardot automation tools you can use lots of features such as integration with the sales force, track the visitor’s activity in your website, engagement, custom landing page and many other features as given in the below image.

PardotWho uses it

All the B2B marketers prefer using Pardot as it is one of the best marketing automation tools with all the necessary requirements for a B2B market.

9. Rejoiner:

It is a managed marketing automation platform. Unlike other automation tools, where a user pays for the subscription fee and then figures out about the tool used, rejoiner share this accountability with everyone.

It is an intuitive and well tailored platform for many SaaS and eCommerce businesses. Its incremental improvement will help in major growth in revenue.

As rejoiner Automation Tools  is a best tool for Email marketing, that shows a representational data of the total marketing overview as given in the below image.

RejoinerWho uses it

Most SaaS business and Ecommerce business use this automated marketing solution for better outcome and revenue generation.

10. UserFox:

It is a new marketing automation tool. However, it provides a lightweight interface and is designed to trigger emails based on events.

With UserFox Automation tools you can easily get more customers, get demographic representation on your marketing process and other necessary data as shown in the above image.

UserFoxWho uses it

It is a top marketing automation platform for tech companies as it provides lightweight interfaces that are mostly needed by the tech companies.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

FAQ:

1. What are the necessary features of a Marketing Automation Tools?

A marketing automation tool helps to :

  • Manage lead
  • Get real time alerts
  • Organized workflow
  • Trigger responses from customers
  • Personalized messaging

 2. How does marketing automation help?

Marketing automation software provides lots of benefits:

  • You can analyze the data of your marketing activity and get the insight of all the activities that are done by you and your prospect customers.
  • The tools make follow-up and generate leads more easily.
  • It allows us to track the visitors and their activities right from the beginning.

3. How do you make the best use of marketing Automation Tools?

With the Marketing Automation Tools you can lead your customers to create a path in which they get more engaged with your brands. You can use the marketing automation tools to send mass emails, utilize the psycho graphic data, used to deliver emails for optimal times.

4. Why should I use Marketing Automation Tools?

As in the process of automation lies several steps in the marketing and sales that gives your team more time to focus on the overall strategy and nurture the leads.

It means more prospects and more customers. Marketing Automation provides a richer and more detailed view on your customers’ behavior.

Conclusion:

Choosing the right automated marketing solution for your team can become quite difficult, but by considering the right things will help you to choose the right tools.

Looking for the right integrations, reporting strength, testing functions and other important factors will help you to choose the right marketing automation system for our business.

However, with this blog we can guide you with the automation tools. If you want to create your own automation tools for your business or other purposes, Andolasoft dedicated developers will help you with it. Contact us, for detailed discussions.

5 SaaS Marketing Strategies That Will Give You Result

Posted on by Ankit Thakor

SaaS marketing is a new age marketing where intangible services of software are promoted and sold.

SaaS that stands for Software as a Service is a process by which any business hires a professional application that lets users to connect and use cloud-based applications via the internet.

75% of cloud workflows will be provided as SaaS by 2021. This statistic shows the growing popularity of the SaaS business model.

SaaS provides regular updates and adds timely functionality to its service.

Since SaaS marketing is an intangible product, the offered services have to be continuously monitored & improved as per the feedback received from existing and potential customers so that you can thrive in business and expand your customer base.

The Ultimate Guide To SaaS Marketing Strategies

If you are someone who is looking to study SaaS marketing, you must understand some basic differences between the marketing of a normal product and a service that is intangible.

While promoting and selling tangible products, customers normally pay only once whereas SaaS marketing users normally pay in the monthly subscription.

Never miss an update from us. Join 10,000+ marketers and leaders.

Giving products as freebies is not ideal in normal marketing; however, in SaaS marketing, it could be beneficial to give users the option to use services as freebies.

SaaS is a product of the digital age and it requires different types of strategies to make it successful for your businesses.

Here are the 5 strategies for SaaS that will give you result quickly:

1. Offering Of Free Trials Or Subscription Plans

SaaS Pricing

One of the main aspects while devising a strategy for SaaS is the building of trust among the potential and current users in the services.

Since potential or existing clients cannot see the product by touching or seeing it, the offered services should show their respect in the usage.

It can be done by offering the services for free at the initial period, so the customers can taste products and if they perceive them positively, turning them into paid subscribers is not difficult.

Even if the customer does not convert into sales, SaaS companies still get a lead for the future.

To make more potential users aware of the offered services is the goal of this tactic and it has been used extensively by many SaaS offering companies for good effect.

One of the best ways to implement this “free service” is via Instagram and Facebook Ads, where the target audiences are prompted to click on the ‘Free Trial’ button by highlighting the offered services and exclusive rewards.

Also, offering a free trial via social media makes SaaS companies reach a wider audience.

2. Talk Trigger Strategy For SaaS

SaaS StrategyTalk trigger is a strategy that offers some surprise or some incentive that is related to offered services by SaaS companies for target customers, (both existing and potential) that creates positive conversations or word of mouth.

However, it has to be relatable, repeatable, and accessible for the customers.

For instance: a SaaS company offering an extra 1-month free service for referring new clients.

While devising a strategy for SaaS talk trigger, companies must keep in mind, the below points:

  • It should not be a gimmick and must follow the promised free services or incentives.
  • It should not be a one-time activity. It should be repeatable.
  • Cost-effective in both points of view, the SaaS company in question, and user.

One of the best examples of talk trigger is to offer an incentive in the form of a rebate on the current subscription fee or extension on the paid subscription time frame.

3. Promoting Positive Reviews And Rating

Review and Comment

In the age of the internet, good ratings and positive reviews on good SaaS Company listing platforms that are given by genuine customers can create a positive atmosphere for SaaS marketing.

It is one of the best strategies for SaaS marketing that gives results.

To implement this policy, the SaaS application development companies can put a review and rating section in the ads running on social media or on their websites.

However, the rating and reviews left by the customers should be original and verified. A system can be in place to check the authenticity of the reviews.

Having positive reviews and ratings from the customers creates a positive atmosphere for the company offering services.

It gives mouth-to-mouth publicity and promotes brand loyalty for SaaS Marketing companies.

If a company has a good substantial customer base, it will help to increase your positive review and rating status.

4. SEO For SaaS Marketing

SEO SaaS

When anyone is thinking of promoting a service online, SEO is one aspect that cannot be ignored at all.

The SaaS Company can boost the selling services drastically if they follow a quality SEO practice on their marketing strategy.

SEO is a continuous activity and the following are some of the important points that can affect the SaaS marketing companies on SEO ranking:

  • Technical aspects of the Website:

Having a website that loads faster, doesn’t shut down, works efficiently, and provides easy navigation to all parts is very important. All these aspects should be monitored continuously for betterment. No one likes visiting a lagging website with poor navigation and an unattractive look.

  • On-Page Aspects As Per SEO:

The second most important part is the on-page SEO aspects of the website specifically related to all Both website and blog page content must be well SEO optimized to improve the visibility on Google search.

  • Off-Page Aspects As Per SEO:

The linking of the blog posts back to the SaaS marketing page is important. As it makes Google search engine understand how valuable your services are and for customer view-point as well. More back links mean more traffic to your website and gains to SaaS marketing companies.

5. Video Posting On YouTube Social Media And Website

Youtube

Videos have become a new age medium for communication since the advancement of 4G and now with 5G, bringing more people to video consumption.

By posting positive videos about the companies services, internal working, testimonials of existing clients, and overall positive vibes fun videos on social media like

  • Instagram
  • Facebook
  • YouTube

etc, is a great way to make potential customers relate to your services and have a better understanding about them.

42% of users expect a response time of less than 60 minutes.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

It creates curiosity about the SaaS Marketing companies and gives insight into the company vision and work style.

Just like there is no perfect beauty in the world, similarly, there is no perfect SaaS Marketing strategy.

SaaS marketing companies need to be innovative with ideas and use a blend of services as they fit for promotion and marketing.

Conclusion:

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses.

Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

Are you planning to develop you next SaaS application and implement SaaS marketing strategy for your existing app! Lets discuss with our experts 

How To Increase Appointment At Your Business

Posted on by Zin Lang Liu

You are just taking your business down, if you don’t have sales and if you are unable to make your business name in the market.

It’s sad if you fail to establish your business image, even after possessing all the essential requisites required to run a  business.

Like you have all the professional experience, excellent skills, and knowledge, but don’t know how to increase traffic towards you. That means it’s something you need to work on. 

To gain plenty of appointments is one of the fundamental goals of every Business. You can’t neglect this utmost crucial aspect of your business.

After all, it is the number of appointments that allows business owners and their staff to earn their bread.

Compliment your excellent skills and professional experience in the business with the appropriate number of sales.

Do work on the marketing strategies to make your business reach a great level. This can be done beautifully with software.

Optimize your business growth by showering the right marketing strategies with the help of software.

Honestly, the software proves to be super beneficial to market your business along with converting your business chores most simply and flexibly. 

Let’s share some recent stats related to  appointments:

  • 46% of these appointments were made by clients while 54% were booked by staff.
  • 82% of clients use mobile phones to make appointments while 16% and 2% are made from desktops and tablets, respectively.
  • 41% of booking services are found via social media, 29% are direct, 25% through referral websites and 4.4% via organic search.
  • 36% of online bookings are received through Instagram, 22% via Facebook, 

Well, with the help of this blog, we will make you learn the most effective marketing strategies to market your business rightly.

Do work on the most fundamental aspects of your business with the best software to promote your business to the very right customers. 

Now, let’s move on to the effective strategies to promote your business.

Effective strategies to market your business

Be Visible

You need to know this very fact that there is no point in running a business if you are not visible to your customers.

Introduce yourself in the market via online or offline mode. If possible, go ahead with an online presence because these days, you can’t imagine a person without a mobile phone.

Everyone uses technology and somehow everyone got to know what is trending in the market. 

Following are the tips that prove productive in making visibility of your business:

Social Media

Social media is the best strategy to market your business or to make the promotion of your business. These days, every individual uses social media.

Thus, with the help of social networking platforms, you can reach many people.

Design a Website

It’s highly important to design a website because with a well-designed website you can reach as many people as you can.

The most important thing is, nowadays, every customer looks for google search before stepping into any. They see every single bit of information about yourself with the help of your website.

Therefore, having a website is of great advantage. 

Blogging

You don’t know how blogging proves to be beneficial for your business. Several customers love to cherish reading. They love reading information related to Business and health.

Be it of a Business product or a Business service. They show a keen interest in all kinds of blogs related to Business. Blogs on your website play a vital role in building our customer’s faith in your services and products.     

Book appointments via online mode

Book appointments via online mode

These days, people prefer scheduling online bookings despite going ahead with traditional methods because no one has time for long waiting.

More than 65% of people prefer to book appointments via online mode. Because no one has time to present themselves in physical form just to get an appointment.

Moreso, staff can also get rid of this manual appointment task by investing in the right software. They can devote the same amount of time to other crucial tasks.

Referrals

Referrals

If you are unaware of this, how do referrals prove to be magical? Let’s tell you, referrals play a significant role in adding plenty of appointments to your business doorstep.

This also helps in mouth-to-mouth publicity of your business by your potential customers.     

Various reports depict that a maximum number of customers come through referrals by their family, friends, and relatives. It is truly effective in generating tons of revenue as well.  

Encourage pre-bookings

You have no clue how pre-bookings can be beneficial for your business. It can add a generous amount of revenue to your business. It leaves your customers stress-free regarding their next bookings.

With pre-bookings customers don’t need to experience those chaotic long waitings. s themselves set reminders to remind their customers regarding their pre-bookings. 

Maximize customer engagement

To maximize customer engagements is undoubtedly a challenging task but on the contrary gaining many customers is one of the biggest accomplishments as well.

After all, the number of customer engagements is the whole sole foundation for establishing your business image and of course revenue as well. 

Following are the tips that you can implement to enhance customer engagement in your  business:

  • Lovely wishes on their birthdays and anniversaries: Make your customers overwhelmed by sending lovely wishes and cards on their birthday. 
  • Ask for feedback: Feedback is the best way to know about your customers. You can examine your customer’s likes, dislikes, and preferences through feedback. With feedback, you can work on where you are lagging.  
  • Discount, offers, and gifts: By offering exciting discounts to your customers on your services, you can make customer engagements to a great extent. It’s truly a key to add several customers to your business. 

Promote your  services

You can’t afford to skip any opportunity to promote your business. Make effective strategies to promote your business, no matter what mode you choose to market your business.

Don’t think much about investing in promoting your business because, in the end, it is going to be productive for your business. Approach as many modes or mediums as you can. 

By investing in Facebook and Instagram Ads, you can get amazing results. Create ad campaigns and attractive posts on your social media platforms to get a potential crowd for your business.

You can also market your business by sending Emails and SMS to your potential prospects.

Approaching Radio and well-known newspaper agencies may sound like old practice but it can also assist you in gaining better branding of your business.

Conclusion 

With this write-up, we have shared tips to increase bookings in yours. We have also mentioned that the best software can also assist you in enhancing more appointments for you.

Do make optimum use of the tips shared by us. We assure you, sooner or later, you will definitely experience-rich results. 

Pay attention to powerful and effective marketing strategies, if your business suffers from a deficit in appointments. Well-planned smart strategies will surely solve this issue for you.

After having a read, do share your valuable feedback with us.

Thank you!