Category: Products and Services

Make The Best Use Of SaaS Development Services

Posted on by Jay

Let’s start with What is Software as a Service (SaaS)?

Gartner describes “Software as a service (SaaS) is software that is owned, delivered and managed remotely by one or more providers. The provider delivers software based on one set of common code and data definitions that is consumed in a one-to-many model by all contracted customers at anytime on a pay-for-use basis or as a subscription based on use metrics.”.

In other words, the application that you can use to deliver and managed remotely, and you can access it via your web browser (and mobile device).

All verified end users can connect to it over the internet at any point in time on a subscription basis or pay as you go basis.

As these Cloud-based SaaS solution which can be accessed from various devices like laptop, tablets, and smartphones. It is more important for workers as they can work from anywhere and at any time. Particularly, on this Covid19 Pandemic situation.

What is SaaS Development

Source: Cleveroad.com

SaaS platforms are ever showing smug with their current growth arrow or customer churn rates, even they are the peak of their performance.

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In 2022, you need to take a deep dive to assess the productiveness of your SaaS marketing and engagement strategies to find prospective adoptions.

“52% of SaaS companies increased their spending on customer retention last year.”

“55% of SAAS companies rate Customer Retention Cost as the key metric to measure. (Totango)”

Chris Lean – 310creative.com

SaaS And Andolasoft

SaaS application models are only continuing to grow in popularity, thanks to their scalability, flexibility, license cost reduction, and automatic updates.

Yet while it offers many advantages over on-premise solutions, SaaS also present certain unique challenges that companies need to keep in mind.

This infographic shares the core benefits for adapting the SaaS Solution and how Andolasoft can make your development journey clean and clear.

Let’s get started:

Make the Best Use of SaaS Development Services

Conclusion

By choosing the right approach, you will obtain the ability to maintain, distribute, license your product in the most convenient ways.

But while switching to the SaaS model, you must consider your business strategy that will vastly increase your odds of long-term success.

So, do not hesitate to ask your question and seek clarification from our technical gurus. Let’s talk!

How To Launch Your SaaS Product With a Bang? The Checklist

Posted on by Jay

You have a SaaS idea, and your developers have enough courage to deliver it. But you also have to remember, the market you are willing to enter with your SaaS business is likely to be populated by other SaaS companies. And those are more established and better-funded than yours.

So, standing out in the competition, you have to understand how you can fit your idea and business into the overall picture that makes you different and unique.

I have shared my 8-steps SaaS Development idea that could help even the most desperate entrepreneur.

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If you’ve applied this framework, you can validate your idea and even have some pre-orders in your bank account.

As you are launching your product at the web market, you’re probably not rich enough to run off to the Bahamas directly.

But you have enough fuel to push your product to the next milestone of your startup journey i.e. building and launching the real product.

Here I come with the pre-launch checklist and I am going to discuss:

  • How to create a Go-To Marketing Roadmap
  • Build a successful landing page
  • Start conversations with your pre-launch audiences
  • Get traffic to your landing page

So, let’s get rocking!

1. The Go-To Marketing Roadmap

Here is the Go-To Marketing Roadmap (GTMR) that must be followed before launching the SaaS products.

Go-To Marketing RoadmapThe Go-To Marketing Roadmap which includes the Pre-launch marketing stage
Source: Encharge

The above GTMR can be used for launching the New SaaS products as well as launching new features and releases.

The main purpose of the GTMR is to:

  • To Provide an actionable plan of action that shows the possible ways of SaaS product development and marketing are likely to evolve.
  • To align your product development team and marketing team.
  • It helps to prioritize the marketing activities and provides a general continuity of purpose.

The Out Come of GTMR:

So, what can you produce through this roadmap?

Well, there are both quantitative and qualitative goals that you are in control of. While it is difficult to forecast the outcome but still it will give the outputs or the opportunity to be disciplined and achieve your goals.

2. Build a successful landing page

Actually, it depends.

The landing page depends on “how far are you with your SaaS product development?” On whether you have to show any screens, and whether you’ve to validate your idea or not.

Here I could tell you that letters matter more than pixels.

The main motto is “How” you can communicate the story and the “Why” your product can have a way of a bigger impact for a customer. You must consider your pre-launch success more than the look of your page.

Still, to increase the conversion rates, the landing page design must inspire trust. And forget the quick, unpolished landing pages.

Ideally, by the time you launch your SaaS, you’d have both a raving email list and people that have passed the walled test.

So, the target customer can easily understand what your product is all about.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Clear CTA

A single and clear call-to-action immediately visible above the fold

Yes, you can use only a single call-to-action (CTA) on your SaaS landing page.

Whatever goal you set for the landing page, it’s important to have it mentioned in your Go-To Marketing Roadmap.

Next thing – putting the landing page together.

3. Start a conversation with your pre-launch audience

There is just one last thing you need to do before you start marketing your SaaS product.

And this is to set-up basic Welcome email automation that you got from your pre-launching marketing.

The main goal of this workflow is to start the conversation with your potential audience.

It’s also an opportunity to learn more about your subscribers.

On the conversation, you can use the following terms like:

  • We would love to learn more about you
  • Click “reply” to this email and let us know
  • What you are currently looking more?
  • What is the biggest challenge you are facing in your business?

And finish by setting-up the presumption for the following follow-ups like:

  • I am going to despatch one or two weekly updates with content about SaaS marketing, automation, and marketing news.

However, engaging first communication with the new subscribers or visitors’ expectations is vital. So getting them excited is the key.

4. Focus to get traffic at your landing page

It’s time to put our growth hacking tricks on and get some return with it!

Now you have the product landing page up and running.

Now it’s the part “driving traffic to your landing page and growing your list of sign up, orders whichever is your goal.

Many SaaS businesses have managed to gain hundreds or thousands of valid web traffic, so they must be doing something right.

And why do they generally?

Content Marketing: Start writing on Medium (the content marketing site) by using of “how-to” guides that are specific to the pain points of the targeted audience.

Social Media Promotion: Create audiences on Facebook/LinkedIn that match with your product’s interests. And post/boost articles on the Facebook page to reach these audiences.

Do Webinar: Do few webinars with describing the pain point solving pieces of stuff of the SaaS product and promote the same webinar on different social media platforms.

SEO: An obvious advice to do so. You should cover the basics and optimize the SaaS landing (website) page.

Warping up

There you have it! Now you have everything you need to create a successful pre-launch marketing campaign. Is there anything we missed? Let us know in the comments.

Hope you enjoyed reading this and already have some tactical tips for your SaaS launching road map!

Planning to launch your SaaS Product? Let’s Discuss!

How to Capture the Opportunity after 59 Mobile Apps Banned in India

Posted on by Jay

Last week the Government of India did announce to ban 59 mobile applications as the government said these mobile apps were engaged in activities that were prejudicial to the sovereignty, integrity, and defense of the nation.

The list includes TikTok, UCBrowser, WeChat, CamScanner, etc and these apps are quite popular and have been widely used in India and in other countries as well.

Ever since the coronavirus pandemic and the lockdown that followed has changed the way many professionals work.

Technology has played a pivotal role — be it work from home or online classes or digital payments.

Same time, certain IT experts feel this may be the best and ideal opportunity for the Startups, particularly from India, to develop and deliver the alternative apps to shine.

What Entrepreneurs are Saying After the Ban:

Shortly after the announcement, Debjani Ghosh, NASSCOM’s president took to Twitter to laud the decision and encourage India’s start-ups to fill the void in the app ecosystem. Her tweet was accompanied by numerous entrepreneurs including PayTM founder Vijay Shekhar Sharma, who was also welcomed by the move.

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Debjani Ghosh, president of NASSCOM, feels that it is the right time for the government and industry to focus on building for the Indian movement. She tweeted –

How This is an Opportunity:

From the last 10 years, India’s tech start-ups have been struggling to compete with the digital offerings with foreign companies which is typically backed by heavy volumes of funding, and capable of undertaking relentless and wide-scale marketing campaigns.

According to experts, India’s tech start-up ecosystem has struggled to secure the same levels of investments that the foreign-backed firms receive. And coupled with the lack of institutional support for the Indian government as well.

The popular mobile apps like TikTok, UCBrowser, Vigo, and other apps, many of which come pre-installed on smartphone manufactures and sold by foreign-based companies in India such as Huawei, Xiaomi, ZTE, etc.

What We Can Achieve:

The whole thing is actually about data privacy. There no connection to the Indo-China Border conflict issue for this banning.

So here only to focus the Indian Data-Privacy policy along with other privacy policies to launch your mobile app into the market.

Other checkpoints like features, engagement, usability must to consider for developing a new mobile app.

Obviously, if you are developing a mobile app for public entertainment or people would use the app for their entertainment your data privacy policy need to be transparent as much it can be.

Security of User Information

With that kind of information at stake, mobile app developers need to do everything they can to protect their users and clients.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Some the step we can follow like:

  • Encrypt All Data
  • Be Extra Cautious With Libraries
  • Use Authorized APIs Only
  • Use High-Level Authentication
  • Deploy Tamper-Detection Technologies
  • Use the Principle of Least Privilege
  • Deploy Proper Session Handling
  • Use the Best Cryptography Tools and Techniques

The above guidelines will help to keep the mobile app secure as an oyster and keep your clients and users happy.

Conclusion

From video sharing app like TikTok to chat-based services WeChat, to eCommerce, to web browsing and gaming, the latest ban has provided a much-awated gift to the Indian digital niche, at a moment when the spirits may have been at their lowest due to Covid-19 pandemic situation.

Same time, the Indian Government also has to back the Indian startup as a wing to gain popularity. The time is ripe then, for India’s tech entrepreneurs to finally take center-stage.

What’s on your mind? Let’s develop it!

How to keep your SaaS Startup Revenue on Track

Posted on by Jay

After an unprecedented bull run for 11 years, SaaS businesses are faced with a lot of uncertainty as they overcome the business impact of the global pandemic.

There is no fixed path ahead. The truths of each Monday are re-calibrated by next Friday. In the current scenario, agility is critical. You must look at the right leading indicators to make decisions quickly or risk getting buried under loads of data.

While revenue metrics like LTV, CAC, NRR, and Quick Ratio are solid ways to diagnose long-term trends with respect to how the business is performing, it is important to look at the leading indicators of your revenue health, and act on them before they significantly impact growth and cash flows.

Let’s dig into some metrics you should consider.

Cash Burn

Cash burn, the rate at which companies use up their cash balance or reserves, can be impacted by both revenue (inflows) and expenditure (outflows). It’s always good to conservatively assume a higher burn rate unless your business is accelerating.

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Even though there are multiple variables impacting your revenue, the key lies in being flexible and reacting wisely from an expenditure standpoint. It’s good to plan for all outcomes, and not assume you’re going to have a V-shaped recovery.

Practice conservatism and have one to three months of a runaway. This is impactful if the current situation is going to linger longer.

If your vendors are affected, reach out. You could prepay some of these expenses and probably negotiate a discount as well. A 10 to 20% discount means cash sitting on your balance sheet, which eases your expense burdens in the future

Sales Outstanding

At Andolasoft, we are seeing the DSO ratio increasing across all our clients as end customers are slow to pay in recent months.

Sales outstanding is basically calculating the time it takes for you to collect an invoice. This metric is one of the few things you can control.

If you received payment in 20 days pre-crisis, depending on the business you’re collecting from, it might take 30 to 40 days moving forward.

This could have a huge impact on your working capital. When forecasting for the next three to six months, take a closer look at the day sales outstanding ratio.

Accounts Receivables Aging Report

Given that most customers might be freezing their budgets, you may want to close payments on your receivables sooner than later.

On the other side, we’re also seeing businesses with stronger cashflow positions offering more lenient payment terms up to net-60 and net-90 days to build a stronger rapport with their customers.

A real-time accounts receivable aging report lets you see how much money your customers have paid, any outstanding payments, and current debt.

Aging reports help identify customers who aren’t paying, which makes it easier for you to reach out and negotiate payment terms.

Lifetime Value

The next thing you need to focus on is your growth sustainability. Growth should never come at the cost of profitability.

If you acquire a customer with a higher customer acquisition cost (CAC) and low lifetime value (LTV), it means you’re scaling but not profitably.

One way to balance growth and profitability is by the rule of 40. If your growth rate plus EBITDA equals 40%, it means you’re growing profitably.

In this scenario, you should ensure you’re bringing in the right kind of customers and make sure that your retention is high.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

The advantage of an LTV metric is that it gives you an idea of your customers’ quality. It also shows how well you’re able to retain them, which in turn, helps your team prioritize the accounts that are more likely to last longer than a free-trial period.

Total Credit Notes

Finally, you should be closely watching the leakage points in your revenue cycle.

The total credit notes report shows you the impact of credits and refunds you’ve offered to customers. While churn is bad news in itself, full refunds are even worse as they impact cash already in the bank.

I see some businesses restructuring their refund policies to only offer credits at this time, but it might have a significant hit on the brand. An option can be setting up internal policies, to look into the merits of each refund, then process it on a case-by-case basis.

On the other hand, acquisition teams are starting to use more coupons and discounts to close more deals.

While discounts are a great way to retain customers and continue running the sales machine, you need to watch its impact on revenue and ensure you are reporting on monthly recurring revenue (MRR) and leakages correctly.

This way, you wouldn’t be pushed to a scenario where sales continues to close seemingly big numbers, but with all the heavy discounts you don’t even see its impact downstream on total MRR.

Everything you knew about growing a startup or SaaS business has been upended. You’ll be faced with making tough decisions and your commitment will definitely be tested.

But with a clear understanding of your startup’s health and how your finances are changing on a daily basis, you can navigate these choppy waters.

Planning to launch your SaaS startup? Let’s Discuss!

5 Reasons The purpose that an Enterprise App will offer an Advantage to Many Entrepreneurs

Posted on by Sunny Chawla

These days many individuals utilize mobile apps in their smartphones to achieve their daily errands. From taxi booking to online food conveyance, on-request business apps have become an indispensable piece of life.

Along these lines, mobile applications diminish our time, exertion, and build profitability.

A few years back, an entrepreneur ought to have solid physical visibility to set up an association with the customers.

However, presently things have changed and it is conceivable for all intents and purposes to associate with the customers.

In this way, specialists and entrepreneurs can concentrate on their center business and associate with customers through a mobile application like in on-request business.

Beneath I have referenced the best five reasons on how an application for your endeavor can give you an edge over different ventures using Uber clone script.

Improved Scalability

Apps can give you more reach and help you to associate even with individuals who had no clue about what you did previously. This gives an opportunity to grow the business and give quality items and administration.

For all intents and purposes, you can tap more customers even past your place of reach.

With AI-based chatbots, CRM, steering of grumblings, auto-callback choices, and simplicity of installments, your undertaking gets an unequaled edge to continue and scale.

It’s just plain obvious, it is difficult to do all the above with a physical nearness since you are constrained to contact customers just around you and in the long run, it influences your business scalability.

Improved Trust Through Security and Safety

Maintaining a business through mobile apps includes dealing with a lot of client information. To defend this information and increase the client’s trust there is innovation like blockchain.

Individuals think that its simple to utilize computerized installments rather than money since it is agreeable for them and apps with innovation like blockchain improve their certainty.

Additionally, on account of any complaints, installment discounts should be possible flawlessly which further expands the unwavering quality of the business.

Exceptional User Experience

At present, with only a tap on your smartphone, you can arrange food by sitting at your home and the food will be conveyed at your doorstep in minutes.

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This is the sort of progress made by the apps at present. The same sorts of administration are being offered by taxi booking, jack of all trades booking, and some more.

The major in addition to point is that you don’t have to have physical contact with the specialist co-op.

Additionally, you can choose the administration dependent on appraisals and audits by past clients. Visit clients are given devotion focuses, cashback, and offers.

This sort of better client experience encourages you to cover more customers and hold more customers. Audits and appraisals can assist you in improving the administration.

Numerous on-request firms use Uber clones and Uber-like apps for their business administrations which is like the Uber application to give the best UI/UX structure for the clients.

Quality information and reports

You generally need to improve the business to be in accordance with the pattern. Better information about the business can be transformed into helpful data that can be utilized for business improvement.

Apps can be utilized to check client utilization by the socioeconomics, area, time, types, and so on.

This joined with the data from the information examination instruments can be utilized to deliver reports which are utilized to improve the income of the business. Furthermore, AI and AI can be utilized to quantify the conduct of clients.

Growing The Customer Base

With improved scalability, security, trust, and client experience, we can say that the client base will increment definitely.

At the point when your business is an on-request type aggregator model, you need to offer support to a huge base of clients.

Individuals who see surveys and appraisals and in the event that it is on the positive side, they request that others utilize the administration, in this manner the business improves due to verbal.

Also, the cost-adequacy that apps can give is unequaled with the standard physical style of activities. What’s more, this in this manner helps in getting an extending client base.

Final Thoughts

To accomplish the previously mentioned factors through physical communication with the customers takes years. Be that as it may, with an application, you can accomplish this without any problem.

On the off chance that you have any thought of beginning an on-request firm, at that point utilizing a Uber clone gives a much-expected edge to you over others.

Apps give you a shield in this serious field and an edge over others in the advanced world.

How To Minimize Cloud Security Risks For SaaS Application

Posted on by Jay

Software as a Service (SaaS) has grown to become the world’s most popular software delivery model and is showing no sign of slowing down.

Most modern businesses want to work with a set of applications that don’t require them to have their own storage, backups, and server rooms on site.

As a SaaS provider, you need to store plenty of sensitive data for both information and customer-related as well.

In this complex world that seems to see new cyber-attacks and data breaches every week, all SaaS apps and businesses must take measures to keep their internal as well as customer data safe and secure and need to learn on how to minimize cloud security risks for SaaS application.

SaaS Security - Andolasoft

As security technologies are changing fast and hackers inventing new ideas, how can SaaS companies keep up?

SaaS is literally taking over the cloud computing market.

So, it is no surprise to find that the global public cloud service market is projected to grow to more than $200 billion in 2019, up from $175.8 billion in 2018, according to Gartner.

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For medium-size organizations, SaaS is primarily a hassle-free and cost-effective alternative that offers new possibilities, flexible costs, as well as easy maintenance and deployment.

In case, if you have been running with a limited budget there are still many free and open-source tools are available to execute your security strategy.

Now before we get into the best practices for securing SaaS application, let’s discuss the security challenges.

Security Challenges For SaaS:

Today, enterprises are focusing on data and business processes like records, pricing information, transactions, etc.

If your SaaS provider is leveraging a public cloud computing service, all the data is possibly being stored with other SaaS applications.

So here’s the list of 9 common SaaS security challenges;

  • Data access risk
  • Instability
  • Lack of transparency
  • Identity theft
  • Uncertainty of your data location
  • Paying upfront and long-term
  • Not sure what you agreed to
  • How your data is actually secured
  • No direct control over your own data

The study says, “By 2021, 27% of corporate data traffic will bypass perimeter security, up from 10% today.”

Data stored in the SaaS application needs careful analysis of the security controls and processes in each platform for efficient protection. However, as the huge number of SaaS apps are being used, SaaS App Security is what needed the most.

Securing SaaS Applications:

Cloud-based SaaS security is more manageable.

Cloud-based security makes it easier for you to manage 4 major components of securing SaaS applications like; visibility, control, threat protection, and data governance.

The following key security elements should be carefully considered as an integral part of the SaaS application development and deployment process:

1. SaaS Deployment Model:

Today, product leaders are rushing to meet the market release deadlines.

That’s why product security often takes a backseat. The SaaS security challenges vary according to the deployment model by the vendors.

SaaS vendors may choose to deploy the solution either by using a public cloud vendor or host it themselves.

Dedicated public cloud providers help to build secure SaaS solutions by implementing infrastructure services that help in ensuring security.

2. Data Security:

To ensure a high level of security, all interaction with servers must happen over SSL termination.

In a traditional on-premise application deployment model, the sensitive data of each enterprise continues to reside within the enterprise boundary and is subject to its physical, logical and personnel security and access control policies.

However, in the SaaS model, the enterprise data is stored outside the enterprise boundary, at the SaaS vendor end.

Consequently, the SaaS vendor must adopt additional security checks to ensure data security and prevent breaches due to security vulnerabilities in the application or through malicious users.

This involves the use of strong encryption techniques for data security and fine-grained authorization to control access to data.

 3. Network Security:

In a SaaS deployment model, sensitive data is obtained from the enterprises, processed by the SaaS application, and stored at the SaaS vendor end.

All data flow over the network needs to be secured in order to prevent leakage of sensitive information.

 4. Data Backup:

The SaaS vendor needs to ensure that all sensitive enterprise data is regularly backed up to help quick recovery in case of failures.

In the case of cloud vendors, the data is not encrypted automatically. The users need to separately encrypt their data and backups so that it cannot be accessed or tampered with by unauthorized parties.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Conclusion:

The major benefits offered by the SaaS model, such as improved operational efficiency and reduced costs are reason enough to adopt this powerful model.

However, to overcome your fear about SaaS application security, ensure the vendor you go with.

These measures will help identify any security issues upfront and ensure the safety of your data.

To Build a Risk-free SaaS Application, let’s discuss!