Category: Ruby on Rails

How To Hire Ruby On Rails Developer Why Businesses Choose It

Posted on by Jay

Lots of questions in your mind or you must be getting into a brain-storming session with your technology professionals to build your new application with a powerful platform such as ‘Ruby on Rails’.

I am sure, you have made all the plans to build your next multi-million-dollar idea but not sure which technology to go for ! Still unsure – let me help you, read along….

Choosing the right programming language for your dream application is always a bit tricky. It’s like going to purchase your new car with lots of excitements and without knowing the brand value.

The demand for Ruby on rails developers has continued to grow, there are 60,518 US job openings as of 2021.

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 Ruby on Rails language is written in ruby, which is a dynamic, general purpose programming language. Ruby on Rails is a framework and not a language which confuses most people.

Right professionals can guide you better and give life to your dream application – such as the ruby on rails.

Ruby on Rails

Now the question arises how frameworks like Ruby in Rails can be worth for your requirements?

“I’m still convinced that RoR is adequate to implement the requirements of about 95% of today’s web applications, it’s obvious that it isn’t “hip” any more. I agree that the language and the framework might not scale up to millions of concurrent users, thousands of data streams etc., but I assume that this is not relevant for all but very few companies.

All the micro services and big data buzz reminds me of the mindless adoption of EJB application servers in the early 2000s, when even the simplest web application was designed using transaction monitors and heavyweight EJBs.

The team productivity for developing small to midsized web applications with RoR is still unbeaten – there’s just no other framework that can deliver results within short time.”

— Nikolaus Rumm (Agile Manager in Transition)

According to Angel list, let have a look at the demand for programming skills based on the software developers, worldwide;

Programming Skills of Software Developers

(Source – zikka Blog)

Now a day’s all top industry like business, shopping, health and top companies, entrepreneurs are using Ruby on Rails for their web application.

Have a look at the visual representation of Ruby on Rails technology in various industries.

Ruby on Rails in Various Industries

(Source: http://denineguy.github.io)

Ruby on Rails speed and agility results in high productivity and growth of the business. Widely used social media portal Twitter was developed using Rails.

Ruby On Rails(Source: Blog Websites Framework)

Shopify – the online store

Orangescrum–the web-based project management tool and

Wakeupsales –the CRM application has been developed using this technology and a lot others.

With latest features and low-upfront cost, developers can build web apps whereas the business owners save on their overall cost and quicker development cycle.

Why Choose Ruby On Rails?

Ruby on rails is an open-source, with more than 5000 people, that has contributed to RoR making it a well-maintained and robust open-source framework. Many Ruby on Rails experts keep it more up to date and performance.

Ruby on Rails developers provide promising results and that is the only reason why both startup and enterprise business owners get involved with ruby on rails.

Ruby on Rails simplifies repetitive work, allows rapid development. It means you can develop a Proof of concept and MVP (minimum Value Product) as quickly as possible.

Now, you must be pondering from where actually you would be getting your next best Ruby on Rails developer.

Don’t panic, here I am sharing some important tips to hire your next Ruby on Rails Developer;

Tips To Hire Ruby On Rails Developer

1.Work Experience And Portfolio

As you know experience matters in all places of work and there is no substitute for experience. Yes, this is fairly new language, but it’s advisable to go with an experienced professional. Before hiring a ruby on rails developer or company, check their portfolio and case studies to get an idea about their capabilities and expertise.

2.Technical Expertise And Capabilities

You need to judge a developer, both in technical and non-technical part. In non-technical part you need to check his/her language of communication, approach, willingness towards work and the various sources from where he/she will get information over the internet.

In technical part, he/she must have expertise in syntax, oop programming, MVC paradigm, MVC paradigm, API + JSON , front-end skill, database and various tools that are used in ruby on rails. Also, analyze the matured level to handle simple as well as complex projects.

3. Knowledge On Functionality And Methodology

You can judge a developer by analyzing his/her work methodology. You need to find out if the developer and his company adopting the standard industrial practices and quality control methods.

You need to have a quick analysis of their previous projects functionality and the way they have delivered these projects.

4. Communication And Interpersonal Skills

As we know communication is a major part to get things done in an easier way. Your developer must understand about your project requirements and what are you exactly looking for.

 5. Approach Towards Work And Delivery

After understanding your ideas, execution of these ideas with better strategy and planning is a shine of a good developer. You need to judge how much focus he/she is giving towards you’re idea.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Right developer or a company will share a complete roadmap and project workflow and delivery process with you even if you don’t have technical ideas.

In Short they will consult and guide you. Then you know you’re on the right track.

 Conclusion:

It’s not easy to choose the right coding framework, or where to invest your time and money but as a Technical Coder as well as a Ruby on Rails Consultant – I will suggest you to go with Ruby on Rails that is suitable from small to medium-sized and enterprise-level apps.

Ruby on rails programmers are one of the preferred choices for many projects, as it gives us many options for fast development for custom software solutions.

The Ruby on Rails web developers are very well established with the tools to create technically complex web projects. All the advantages make rails a strong tool to build MVP which satisfy the market launch of successful startups and are also used by many large companies.

I will love to hear your views and answer your questions. Place in your comments below.

Andolasoft has been working on Ruby on Rails framework from last 9+ years and more than 250 Rails projects have been delivered by us with a team of more than 40+ experienced RoR developers.

If you are planning to develop your Ruby on Rails applications, you can develop it from our experienced and expert developers.

 

View our portfolio right here

Everything You Need To Know About Ruby On Rails

Posted on by Jay

Ruby on Rails has been the most popular open-source web application framework. It is developed with Ruby programming Language.

By using Ruby on Rails you can build applications, from simple one to a complex one, there are no limits to what can be achieved with Rails.

Ruby on Rails is improving and becoming popular amongst many popular technical communities as well as being implemented by Startup’s to Giants to build up their applications.

Ruby on Rails

 What is Ruby On Rails?

Ruby on Rails, is a web development framework, which provides the rails developers a method to save their time for writing code. Rails is one among the many web frameworks in app programming and web development.

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It  is a JavaScript framework, meaning all of the coding libraries it contains will be written in JavaScript), and the Rails framework, Sokolyk says, is simply a web framework written on top of the Ruby programming language (more on Ruby below).

These frameworks are the collection of code libraries that provides the app and web developers some ready-made solutions that help in saving their time and avoid repetitive tasks such as developing forms, tables and menus pon the website. 

In simple words, rather than writing each line of code in a program from the beginning, the web developers can use these frameworks and find the code for all the common functions that they will plug into the websites or applications that are developed by them. The ruby on rails web framework is mostly specific to a particular programming language.

 What Is A Single Page Application?

Single page application (SPA) is a website or an application which shows all information in a single page with dynamic actions, with an objective to provide great user experience to visitors and end users.

Ruby improves the performance of applications by reducing the loading time of HTML, CSS and JS files and that helps the end users to take more advantage of the app plus allows them to use it to the fullest.

There is huge demand of SPA and webmasters are moving their sophisticated and complex web applications from classic web architecture (CWA) to a single-page application (SPA). This will actually change the way people manage business with these applications.

Let me tell you the key differences between SPA and CWA,

First client request

    • CWA: The server returns a full HTML page
    • SPA: The server returns a set of templates and data which is then rendered to the full HTML page, by JavaScript, on the client side.

Subsequent requests

    • CWA: The server returns a full HTML page
    • SPA: The server returns only the data needed to display the request. Since all templates are already on the client side from the first request, no HTML/CSS/JS should be delivered.

(Source: railsadventures.wordpress.com)

Application developer can use various technologies to build SPA but with my experience I will prefer to go with Ruby on Rails as this is one of the useful frameworks to build single page application.

“Rails can easily serve HTML to web browsers and JSON to API requests from the same controller action, making it possible to power SPI web apps today right out of the box. The asset pipeline and Cross-Site Request Forgery (CSRF) handling are a huge boon to developers that just want to build cool apps without a ton of yak shaving to get started.”

Pete Forde, Co-Founder of Unspace

 

At one point of time this questions came to my mind and I am sure it must be coming to you too – that, “How Rails help to develop and maintain applications, is it easier and robust?”

Well, by the time you reach to the end of this article, this question will be clear and answered.

Before moving your app to SPA you must know about the good and bad part of Ruby on Rails. The objective of this article is to let you know some of the most important-awesomest features Ruby on Rails nurses and bad parts while planning to build SPA with Rails.

Ruby on Rails web development framework is built with top Ruby Programming Language and it’s completely free as Opensource and runs in Linux server.

Lets Starts With The Good Part

  • The assets in Rails terminology handles static resources and integrates with Webpack.
  • Default safe HTTP headers and CSRF protection.
  • Default SQL injection protection with bundled ActiveRecord.
  • Traditional website optimizations through Turbolinks.
  • Default separate configuration for each environment like development, production and testing.
  • Jobs, e-mail integration and integrated database migrations.
  • Automatic and high capabilities to code reloading in the development environment.
  • Quick booting can be made possible compared to other frameworks.
  • Quick and massive community support of your questions.
  • Huge numbers of gems are available in community and for all kind of tasks.
  • Heavy security with specialized experts, quick solutions of issues and quick new releases made possible for leaks.
  • Quick solution of Github issues.
  • Huge numbers of generators, models, controllers including test are available.
  • Performance-related data are high in the application’s logs.
  • highly configurable, easy websockets API through ActionCable and flexible routing made possible
  • bundles with test runners solutions for both Ruby-land tests and full-feature tests through Capybara (it still lacks an integrated bundled JavaScript test runner though)

Let’s Look At The Bad Parts:

  • The individual part can’t be upgraded by RoR App developers and you will get actionable support by upgrading the framework.
  • It’s very difficult to follow code base at the time of debugging edge cases and the tasks debugging weird issues estimation also became very hard.
  • Lack of active support at the time of implicit auto loading and their problems. Full action_view is must require even if you only need action_view/helpers/number_helper.
  • Automatic or transparent params binding.
  • Its slow to boot as compared to other Ruby frameworks, spring is not perfect and shouldn’t be required in the first place.
  • At the time of individual test, the test load time increases.
  • The API documentation is incomplete and takes more time to look into, exclusively in all parts of the API.
  • Boot process and requests cycle are not clearly understandable.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Winding Up…

Ruby on Rails is indeed a great framework to develop any type of web application and SPA. It’s very important to think how your application is and how that is performing with the end users.

No doubt you can develop single page application with Ruby on Rails in the easiest possible manner.

For a user-friendly Ruby on Rails single page application you need to gather some information like understanding the database, HTTP verbs and RESTful styles, use of Heroku or Engine Yard.

Do not get bogged down with the bad points listed above – the reason is, it’s very important to know the weaknesses (and I am sure the updated versions will be removing these loopholes gradually).

So start building wise.

Hope I have shared enough information about Ruby on Rails for single page application development. Share your thoughts with comments below, if anything I have missed out or if you think should be part of this article. Will be happy to add in.

Are you planning to build your Ruby on rails application, then we will be happy to help you. Contact us to develop your Ruby application today and enjoy all it’s features.

3 Ways To Keep Your Ruby On Rails Apps Healthy

Posted on by Jay

Ruby on Rails is an enormous framework for developing contemporary web applications and because of this, it is highly essential to make sure your apps are always running smooth plus healthy.

The world is moving very fast and custom application developers are playing with different types of technologies for creative and user-friendly application development.

Therefore, application development is not a big challenge for developers or for solution providers but choosing the right technology – does matter a lot.

Selecting the right technology-solution for your application completely depends upon you and your technical consultant. They help you in selecting the right one and how that will help to keep your application healthy for long-term future use.

Discover essential strategies to uphold the health and vitality of your Ruby on Rails applications with guidance from Andolasoft, a leading software development company.

In this comprehensive guide, you’ll uncover a range of actionable best practices designed to ensure the ongoing well-being of your Ruby on Rails apps.

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That brings me to tell you about Ruby on rails is the great framework, which supports agile development.

Ruby on Rails is both revolutionary as a language as well as a framework.

Klaus-Michael Vogelberg, CTO of Sage Software

Rails is the most well thought-out web development framework I’ve ever used. And that’s in a decade of doing web applications for a living. I’ve built my own frameworks, helped develop the Servlet API, and have created more than a few web servers from scratch. Nobody has done it like this before.

James Duncan Davidson, creator of the Tomcat web server

A supportive and user-friendly web application is always preferable by customers. And keeping the application smooth and healthy in factors like; slow pages, memory, security, third party APIs and server’s resources are always the first thing in precedence that will keep you one-step ahead of your competitors.

Let us discuss the key points, which will keep your ruby on rails application smooth and healthy for all time;

1. Keep Your Code Clean:

Application coding must be clean and bug free. Duplicated blocks of code, or several levels of nested conditions creates bugs in the application.

You need to check the code smells (the deeper problems of your application in the code part) of application. Code smells are dangerous problem for application. Solutions for code smells reduces the risk of application and makes it easier for ruby on rails developer to modify and maintain it once the application is ready.

To know the bad practices and code smells of your application, you can use one of the useful tool we use known as: RubyCritic.

Andolasoft’s Expert Tip: You can use the below Gemfile for easy installation of RubyCritic.

[code language=”php”]
# Gemfile

gem ‘rubycritic’, require: false, groups: [:development, :test]
[/code]

Once that’s done, just bundle install and run RubyCritic against your app’s code:

[code language=”php”]
$ cd /path/to/your/app

$ bundle install

$ bundle exec rubycritic –format html
[/code]

After some time RubyCritic will generate the report of your application code quality and if that report will not open automatically, you need to collect that from your app’s tmp/rubycritic folder.

[code language=”php”]
$ open tmp/rubycritic/overview.html
[/code]

2. Security Check Up:

Rails have many security options for any type of security issues.

Brakeman is the tool through which you can easily check your applications security issues. Let us have a quick look at the installation processes of brakeman like a gem.

Jump into your app’s code and run the brakeman command:

[code language=”php”]
$ cd /path/to/your/app

$ gem  install brakeman

$ brakeman
[/code]

After that brakeman will generate a complete report with all your security issues (if any) – that will help you to resolve those issues quickly.

3. Set Up Monitoring

Once your application comes out of the development process, you need to very carefully check each part of it, so that nothing goes wrong for the end-users.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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There is always a slip between the ‘cup-and-the-lip’, and this tells us to be prepared for any possibilities of errors. Free tools like StatusCake, Sentry and Rollbar can be used to check for error while getting reports on the same whereas Skylight and New Relic for performance monitoring of your application.

The Final Tale

Keeping your productive Ruby on rails application healthy is an ongoing process. Consultation with specialized and experienced ruby on rails developers is much needed to stay away from those uncanny and strange surprising issues.

Got a Ruby on Rails App or Idea to discuss about? Consult Now

Know The Benefits Of Customized Ruby On Rails CRM Plugins

Posted on by Jay

Plugins are added modules, features or functionalities that are joined in with an application to perform certain specific tasks to make the CRM tool way more user-friendly and save time to execute the work effortlessly with technology such as ruby on rails.

Through Wakeupsales, you can achieve this and with its multiple variety of Plugins – it makes it even more powerful. Checkout the Wakeupsales marketplace.

According to the market statistics, not all CRM tools are able to attract users even with lots of modifications in features.

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Among other factors, integration of custom Plugins with right technology is one of the most important factors – that marks one key importance between an application and plugin.

Now, if we think carefully – the first question that might come to your mind is that “which is the better technology?” And “What are the best Plugins to develop for a CRM application.”

The answer will be “Ruby on Rails” – now this answer is only after my extensive research in CRM tools and the technology we used to develop our own product – Wakeupsales.

With more consumer trends and changes in your business, it will become easier with custom Ruby on Rails CRM plugins. 

In the fast moving world, a feature that will help your business to move forward is  moving forward with the CRM, that will provide many fast functionalities. 

But even if you develop software from the ground, the speed will vary from technology to technology. Therefore, Custom Ruby on Rails is more effective that allows it to move fast enough.

And this might get clearer, if you will go through our ruby on rails CRM application – The Wakeupsales.

In my previous article I had, shared Wakeupsales manages your sales activity and other features it includes, so I will not repeat the same here – just check out Wakeupsales here.

You will face no problem in adding developers to your Ruby on Rails Project Team- for two main reasons::

  • Ruby on Rails is a mature, highly unified technology. Therefore with Ruby on Rails CRM, the professionals can stick to the same best practices, requirements, architecture and general guidelines.
  • The Ruby Programming language is very much similar to English. The ROR developers can read the code written by other developers like an open book.

This will create a big scope in adding more features to your Ruby on Rails CRM applications. You don’t have to pay for hours to developers to get into the swing of things which is typical for many other framework pairs.

Plugins we have developed for Wakeupsales for users who have benefited a lot from it.

Good News: Within a short span of time, Wakeupsales has won the ‘Great User Experience & Rising Star’ awards  and some really good customer feedback.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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A recent one is as below:

CRM Testimonial

Some of the Plugins we have develop for this CRM application-using ruby on rails, checkout below;

  1. Sendgrid Plugins
  2. Amazon SES Plugins
  3. Gmail Integration Plugins
  4. Invoice Management Plugins to name out some.

All the above named Plugins and others make Wakeupsales very much smarter –Our Infographics can tell you more about this.

Conclusion:

As you are now aware about the benefits of Rails CRM, now it’s time to move your business with a Custom CRM App.

The Ruby on Rails development team of Wakeupsales are continuously in the process of creating powerful plugins to be in sync with the application to make your CRM work even more easier and better.

WakeUpSales CRM Apps To Manage Your Sales Powered by Rails

Posted on by Jay

We’ve just released our SaaS CRM application, Wakeupsales CRM, and we’re so excited to share it with you! We spent a lot of time researching the best technology to use for the app, and we found that Ruby on Rails was the perfect fit.

Performance and productivity are the two essential factors for the success of any product in the global SaaS market, as well as meeting user requirement.

Software market places are getting more serious with innovations and it’s always a big question for companies with new products – that, what will be the best innovation with respect to a product before debuting it in front of users?

“First, verify if the core value of your product is in the technology or the business process. If you get this wrong, you will most probably fail. Once you define where the value lies – focus on fast iterations based on closed customer feedback loops.”

Marcin Szeląg, Innovation Nest

(Source: netguru.co)

At one stage, you might start getting frustrated on not being able to choose the right technology – and that we completely understand.

Designing the right kind of user experience after a long research is the key to a SaaS application success.

This led us to choose Ruby on Rails and today Wakeupsales SaaS platform is going good with this technology.

“Take small steps, don’t plan too much, observe, measure your KPIs and adapt your strategy.”

Paweł Kucharski, CTO, Sotrender

(Source: netguru.co)

At Present, people prefer to go with handy software kits which can be customized as per the users’ needs without writing much of codes etc. – this is possible if you go for a good Open Source platform and then customize it according to your idea.

In this competitive commercial world, retaining existing customers and finding new ones are vital for business growth.

Ruby on Rails SaaS applications are more flexible and easy for integration in less time. You can make a practical replica like Wakeupsales- the ruby on rails cloud crm software from Andolasoft, as per your terms and concepts.

Wakeupsales is a sales management software that can help you automate your sales activities and manage your customers.

No doubt it’s the most innovative and affordable CRM solution available in the market for Free!

Are you looking free SaaS CRM Tool – Try it Now

 

What’s new with Wakeupsales CRM Tool?

  • New User Interface with exciting new features.
  • Lead tracking and resource allocation.
  • Third party app integration.
  • Unlimited cloud storage.
  • Completely free for 90 days with free support.

You will get premium account management access with the free trial with self-serve upgrades and downgrades.

It’s easy to define your own limits (storage space, number of projects, etc). We have maintained bank level CRM security to make sure user’s data are always safe.

Things You Must Know Before Starting Your SaaS Product Marketing

Posted on by Jay

When it comes to marketing your SaaS Product – something like a “project collaboration tool” or a“CRM application”, you need to know the right product marketing process to get better visibility and generate more revenue over the internet. So as you reach the number of people who would want to use your product.

There are lots of advantages to the Software as a Service ( SaaS) business model. It provides lower cost, recurring revenue, with shorter sales cycles are some of the few benefits.

SaaS marketing can be more challenging,but with proper planning you can grow your SaaS business.

But, the BIGGER QUESTION IS – HOW!

The SaaS market is going crazy.

Like, 17.3% of year over year market growth was observed and more than $474 billion by 2022.

SaaS Marketing(Source: Accelerate Agency)

Helping your B2C or B2B SaaS enjoy the success might seem a bit challenging. But you need to develop the SaaS marketing plan for your business success.

What Is SaaS Marketing?

Unlike inbound marketing or content marketing, it refers to the marketing techniques. SaaS marketing is more like a strategy that is used to market the SaaS products.

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SaaS marketers find themselves in a very difficult situation of having to promote an intangible product. Also these SaaS products are more complex in nature. It caters to a very lower audience and both.

 Marketing SaaS products is not an insurmountable task. It needs the right combination of marketing savvy, best practises and the correct automation process is all it requires.

In my previous article, I had described, two of the best SaaS Products – OrangeScrum & Wakeupsales developed by Andolasoft and today in this article, I will be sharing some important strategies to reach out to your target users or customers and how you can influence them towards your SaaS product.

Let’s get started;

  • Product Security

More than 75% of US App Population thinks that their personal information is not safe in the cloud and so they don’t trust cloud security.

However, the fact is –a lot has improved and SaaS companies are taking a lot many steps to protect data loss and improve the security factors. We have implemented high-quality security features in our SaaS products – OrangeScrum and Wakeupsales such as

  • SaaS deployment model
  • Secured Connection Access( TLS/SSL and HTTPS)
  • Network Security
  • Data segregation
  • Data Backup

For your trust, let’s have a look at some of the customer feedback of our product.

“Orangescrum organizes our clients and our projects with the ability to quickly replicate these processes we develop for our services.”

Jamie Smith
Director of Marketing Automation

Try OrangeScrum Free

“I really loved the UI of WakeUpSales. It’s very pleasant to work with. The Plugins library is not so rich at the moment but I’m sure it will grow by time. This crm is definitely worth for a try!”

Taylan Toprak
Owner,Estateslist.com,Turkey

Try Wakeupsales Free

  • Know Your Target Customer

Before you start up with your million-dollar-marketing plan – you should be very clear as, who will be your target customer.
You and your team must be clear as to how your SaaS product will help your end users and meet their requirement effectively.

Product level A/B testing is necessary and you need to spend more time on this.

It is always beneficial to create a realistic picture of target customers by collecting various information’s like the profession of users, user’s company details and the problems users are facing in their workplace and how your app will solve their problems.

User behaviors, queries, reviews, social feedback, and product survey also play an important role in targeting the right customer.

  • Your Sales And Marketing SLA

When developing a successful SaaS product marketing plan, your marketing and sales teams need to be on the same page.

You can develop this ailment by having both your teams committed to sales and marketing SLA. It tells about your team and what can be expected from them.

 A basic sales and Marketing SLA includes two parts:

  1. Sales: Must connect with those leads in a particular time frame and follow up with regular intervals.
  2. Marketing: Should provide a certain number of leads to sales in each month.

  • Free Trial And Easy Access To Web App

“Free Trial” is the strategy to get more users into your SaaS App – and to get their quality feedback in order to know what users think about your app and how it can be better.

Because at the end-users are the one who will be using it.

You should allow all your advanced features within this trial period; so as the users to feel the real power of your application.

In the meantime – you should be publishing high quality, reliable, educational and informative product content in your blog page.

If you have not created a blog page – create one. It’s very much important.

  • Better Client Service

Fast, speedy and polite customer response with close attention to customer’s needs can surely add up to better customer support experience for the users.

No matter how good your app is, if your support is better you can always win customers as convert them as a paid user.

According to a survey of more than 60%, product development companies are getting good revenue because of their good customer support.

Therefore, you definitely don’t want to be counted in the other 40%.

  • Content Marketing

Content marketing plays an important role in order to reach out to your target audience and generate leads for your application.

Targeting the right keywords in your problem solving and informative blog content, eBooks and Infographics brings your app name in relevant searches – which again maximizes the organic traffic and hence increases the conversion rate.

Email campaign and webinars also help to create awareness among people and help the prospects to know more about your SaaS product and its features.

In the flow – the prospects get to know, using your app, how it will solve your problem. Which is vital.

  • Listing In Top Review Sites

Just like movie critics – app review sites let the world population know more about your app.

Before even signing up most of the users read the product reviews to get to know what exactly does it has and will solve their need.

These listing sites also help them to perform a quick comparison of other products that are competing with your app in the same genre.

B2B review sites like Capterra, SaaSGenius, GetApp and more play an important role as an influencer.

This does make an impact on your users’ mind.

WakeUpSales

“90%,of all the B2C and B2B buyers from mid-sized organizations who had seen reviews online said that the positive reviews actually influenced their purchasing decisions.”

ZenDesk survey

  • Paid Advertisement

Paid advertisement like Search Engine Marketing (SEM) and paid Social Media Advertisement (SMA) of your SaaS product helps to get a quick engagement crowd and attract new users to try out your app.

Have a look at the various types of paid advertisement that are used by marketing professionals and their effectiveness.

Paid AdvertisementSource: contentmarketinginstitute.com

Search Engine Marketing (SEM) is the most widely used and effective paid advertisement to reach out to your target audience.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

But, you need to be very much careful about the title, description, cost per click and timing of your SEM campaign. Because the result is purely dependent on how you set it up.

Note: Always compare your advertisement with respect to mobile and desktop version, before pushing it live.

In The End

An app – with a simple, yet intuitive look and feel with functionalities that hit the bull’s eye in solving the pain points of users. The app that is easy to set up and doesn’t need too much of “Quantum Physics” to start working with it for you and your team. The app that integrates with other applications like Gmail, Ring Central, Skype, etc., makes it more likable ‘n’ acceptable.

People love simple apps but with added smartness.

Too much of bulkier and Rocket Science apps doesn’t hit the chords.

The same way your marketing activities should also be circulating around in displaying how easy it is to use it, manage it and collaborate among your team.

Introducing smart product features with better customer support can take your SaaS product to a newer height. Periodically product up-gradation, promoting rich content and an active social media promotion – will surely help your app reach your target users.

Developing a winning SaaS marketing plan requires a lot. It starts with your own internal marketing team, who are responsible for developing an overall vision for your company’s marketing strategy, also for defining key performance metrics.  

However, you can take our help from Andolasoft, for developing a SaaS product, if you haven’t yet. Our expert developers will help you in developing your own SaaS product according to your needs.