Category: Web Development

6 Best Website Builders of Today

Posted on by Ezio Montoya

In the World Of Technological driven societies, everything has been linked with the same. From buying groceries to selling automobiles.

Hence, it comes out to be as no surprise that passion, ambition, and business can be driven through this asset as well.

Websites have had and currently is, playing a role of eminence in the fields of E-commerce and marketing as well as in the pursuit of taking up ambitions through the mentioned above.

In the light of the same, here are the six best website builders of today for you to understand what each of it entails and which of the six, could assemble the qualities for your dream to turn into a plan!

1. Squarespace

Squarespace is a proficiently designed, well thought, and highly suggested builder if you’re seeking to make inroads for your passion or ambition via your websites.

This website builder entitles you to create enrapturing designs for your blog by providing you beautiful templates, maps, and layout in general.

Coming out on its functionality and accessibility, it could be considered as an apple, in comparison to other builders such as Wix and blogger.

The working and making of a website in the Squarespace come out to be more as work with the gut.

The quality required to make the most out of the same is thoughtfulness.

Consider the above for the best designs and themes.

2. Wix

Wix is for personalities who wish to have an indefinite control. The significant difference that lies in between the other builders and Wix is the quality of the latter being flexible by dragging and dropping within an essentially designed grid.

Wix assimilates the preference of the builder and works following the builder with no possible constraints.

Wix provides you with more than 500+ themes and designs, templates, and layout options, and that is where the flexibility might turn into a monotony of tedious work.

If you have a plan out ready in your mind with no pinch of indecisiveness while carrying the action, You’re good to go!

Consider this if you wish freedom. In your usage!

3. Webflow

Webflow can come out to be a unicorn among all of its other competitors, the extraordinary feature that it contains is its designer tool.

It’s the first tool to dispense the quality of flexibility of front-end coding without needing to do the process. Yes, You heard that right!

To allocate your taste, you need to fundamentally understand the process of web designing, which includes style hierarchy, box model, and other such concepts.

Unlike Wix and Squarespace that renders you a default template, Webflow is categorically distinct and gives you high flexibility and freedom to design your website in an ultimately productive and desirable manner!

Consider this if you have a colorful and well-designed Plan inside your head!

4. Weebly

If you are looking for a builder that can have several customizable designs and help you develop these or the ideal business. Weebly will let you have a perfect protocol to go by while allowing you to create with a step by step guide and planning tools.

It is a free website builder that lets you have all the necessary tools at one spot so that you stay organized and can save time. With Weebly, you can easily customize your contacts, messages, and emails.

Weebly provides you with a smart engagement that turns your visitors into repeat buyers. Here you can promote your brand, products, and services by keeping the required consistency.

Also that you can track the results from your email statistics and check out on how many people clicked on your emails and make the best decisions for your business.

Consider this one if you wish to create a super-fast building of a website or a blog in the lesser time frame.

5. GoDaddy

With their tag line saying, “a brilliant website is just the beginning,” go Daddy is a free Website creator, which lets you work out everything in one place by letting you manage social media and email marketing too.

It also allows you to be found at every platform which matters to people, whether it be Google or Facebook. Also, the ones with less technical knowledge can easily create a new site without much ado.

It’s an excellent platform wherein smart suggestions will grant you complete support for raising your business. Everything from social media engagement to sales gives you a complete package to create the best connection with the public at large.

Consider this one if you ain’t a pro with the technical things, and it will make you feel like one with a simplified working environment.

6. WordPress

If you are looking for an all in one place, whether it be a blog portfolio, portfolio, or a business platform. It gives you a vast number of themes to choose from, with a bonus of new ideas getting added weekly.

It provides a mobile-friendly website that would be attractive and effective for the audience.

You would have the assistance you need with the team of experts engineers anywhere you get stuck 24*7 through emails and forums, and the ones with paid plans can have a live chat.

Here all you have to be doing is to create, and then you own it.

Consider this website builder if you wish to own every content you publish, you are the author, and you can export it to wherever you want.

You can also refer to sources like TechyHost for more information if you want to read more and learn more.

So go ahead and turn your dreams into plans, and create to innovate your passion into ambition through these website builders that might suit you the best to sustain your ideas!

How To Robust eCommerce Store Using WordPress

Posted on by Jay

Ecommerce is poised to become a major player in the global retail market, and the global eCommerce industry may make up as much as 6.7% of all retail sales by 2025.

And it’s not just giants like Amazon or Walmart that contribute to this figure, as the local marketplace features a multitude of stores selling everything online.

One of the best parts about entering the eCommerce world is that it’s easier than ever to do so. There’s a huge array of services that can give you everything you need to set up your online store with only a few clicks. Find a suitable eCommerce platform, you’re off to a good start!

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In our previous article about what you should consider before building an eCommerce store, we covered several of the best eCommerce platforms to choose from. This time, we zero in on building an online store with WordPress, one of the most popular and flexible solutions for eCommerce.

Why Use WordPress?

WordPress is a free-and-open-source content management system that is developed by both a core group of lead developers and a community composed entirely of volunteers.

About one-quarter of all the websites on the Internet have WordPress as their content management system, and for good reason—it combines ease of use that allows it to be applied to even the most basic websites and plugin-based modularity that allows its functionality to be extended to meet virtually any needs.

Its open-source, community-managed nature also ensures that WordPress is constantly up-to-date with security patches and new features. Tutorials and documentation to do just about anything can also be found all over the Web—if you have a question about WordPress, it’s almost certainly been answered already.

WordPress is particularly useful when building an eCommerce website because there are plenty of premade themes suited to an online storefront. It also features plugins that add complete eCommerce functionality to a site, from product display to shopping cart and checkout.

Finally, one of the top reasons to go with WordPress is that it’s a flexible platform that offers you complete control over what your website does and how it appears. On top of your storefront, you can also include a blog, a forum, and any other pages you need.

All this comes without any ongoing fees to make use of the WordPress platform. Your monthly fees come from your hosting company and domain registrar, with WordPress itself being free to use, and certain plugins and themes being one-time purchases.

Planning to create an online store with WordPress? This blog post will help you along every step of the process.

Step 1: Choose Your Domain Name And Hosting Provider.

The first step in WordPress eCommerce setup starts with your domain name. This will become the address of your future website. A domain name is what you enter into the address bar of your browser to access a website.

While WordPress itself is free, you’ll need to pay for your domain name, which starts at US$10 per year. The cost is well worth it, as having your own domain name (i.e. yourbusinessname.com) is far more professional-looking than having your name on someone else’s domain (i.e. yourbusinessname.otherdomain.com)

You will also need a hosting provider, a service that will host your website on the Internet. By having a dedicated hosting provider, you’re assured that your website will load quickly and not suffer from extended periods of downtime.

You have the option of a shared or dedicated host. With a shared host, your website is on the same server as several other websites, which is cheaper, but often provides you with less control over your website as well as potentially smaller storage and bandwidth availability. Meanwhile, a dedicated host is more expensive, but gives your website a whole server exclusively for your use, and gives you a wide degree of control, storage, and bandwidth.

After snagging your domain and host, you can now install WordPress, and there are two ways to go about it:

One-Click Install

In the one-click install, you register your domain name and get your WordPress site hosted from the same provider. WordPress recommends your host supports PHP 7, MySQL v5.6+ or MariaDB v10.0+, and HTTPS.

You can also use hosting providers trusted by WordPress, which will make installation easier and ensure that your chosen host is supported. WordPress itself recommends Pressable, BlueHost, Dreamhost, Flywheel, and Site Ground.

Manual install

With the manual option, you set up a server manually, then install the WordPress platform on your server, and configure it. You’ll need to have an FTP client, a database set up through cPanel or PHPMyAdmin, and access to your web server. As such, this option is recommended only for advanced users. WordPress has extensive documentation that can walk you through the process.

Step 2: Select An ECommerce Plugin.

What will separate your WordPress eCommerce website from a standard WordPress website will be the means by which you sell products directly from your site. There are no native WordPress eCommerce features, so to add this functionality to your website, you’ll need to install an eCommerce plugin.

WooCommerce

Once a mere eCommerce plugin, WooCommerce has now morphed into a whole platform with its own plugin system since it was acquired by Automattic two years ago. It’s a highly customizable platform that gives you total control over your online store. About 30% of all online stores use WooCommerce as their platform; some local stores that use it are Beauty Choice and Green Point Flowers.

WooCommerce features a complete eCommerce backend that helps you build and organize product pages, and provides a shopping cart and checkout process.

Easily manage and track customer discounts with the powerful WooCommerce plugin.

Download Plugin

It’s free to use, but you can extend its functionality even further with various paid and free extensions. Extensions can do anything from serving AI-driven recommendations to customers on product landing pages to providing the option for scheduled group and daily deals that trigger when a predefined number of people purchase an item.

Easy Digital Downloads

While most eCommerce plugins and platforms revolve around the sale of physical products, Easy Digital Downloads or EDD is specifically designed to help you sell digital products.

EDD allows you to create discount codes, place restrictions on downloads, and provides full tracking and data reporting of downloads, sales, and other statistics. You can also add new features to your EDD storefront with extensions, which give you the ability to sell software licenses and subscriptions, add payment processors like PayPal, and more.

EDD is free, with various paid extensions you can purchase.

WP eCommerce

WP eCommerce isn’t quite as fully-featured as WooCommerce, but it’s another popular and robust choice for creating an online store with WordPress.

It has all the basic features, including product pages, shopping cart, and checkout functionality, and comes with excellent data reporting capabilities and inventory management. Like the other plugins, it’s free but provides optional paid and free extensions that can add functionality. It also comes in a paid Gold Cart package option that adds more advanced tools, layouts, and features. You can also purchase premium payment gateways like Stripe and Authorize.net.

Step 3: Install Your eCommerce Plugin.

Once you’ve chosen an eCommerce plugin for your WordPress site, it’s time to install it through your WordPress backend. For convenience’s sake, the following steps assume that you chose the WooCommerce platform:

Log in to your WordPress dashboard.

On the sidebar, go to the Plugins section and click “Add New”.

In the search bar, type “WooCommerce” and hit Enter. Click “Install Now” on WooCommerce by WooThemes.

If you’re still at the stage where you’re looking for a hosting provider, you may want to check out Bluehost’s partnership with WooCommerce. Bluehost offers an all-in-one solution for WordPress eCommerce setup, which includes a domain name, WordPress with WooCommerce pre-installed, and SSL certification to keep your online store secure.

Step 4: Set Up The Product Pages.

Now that you have your plugin set up, it’s time to start adding products and their product pages. Every plugin does things differently, so we’ll cover the steps for doing this in WooCommerce.

At the very least, every product you add must have the following features:

  • Product name
  • Price
  • Image
  • Brief description

Begin by entering your WordPress admin panel, then select “Products” on the sidebar and select “Add Product”. WooCommerce allows you to add both physical and virtual products to your store.

a) Adding Physical Products

You’ll be greeted with an interface very similar to that of publishing a blog post on WordPress. Insert your product name where a post title would normally be, and add a description where post content would be. Then, on the right sidebar, add a product image for your product (analogous to a featured image), and then optionally insert more images in the product gallery.

Next, in the Product Data section, add more details about your product. The first thing to pay attention to is the Product Type drop-down box. The applicable product types for physical products are the following:

Simple: A simple product with no SKU options

Grouped: Multiple related products, which consist of several related “child” products, each of which is a Simple product

Variable: A product with different SKUs, for example, shirts or shoes that have different size options

External/Affiliate: Items sold outside of your store

For now, let’s go with a Simple product.

You’ll also see “Virtual” and “Downloadable” check boxes next to the Product Type. Leave these unchecked for physical products.
Let’s move on to the components on the left of Product Data, and what goes on in each:

The Attributes section is where you can assign special details to each product. You can add as many attribute fields as you like. Just make sure to keep the attribute consistent among similar products being sold.

b) Adding Virtual Products

Virtual products are products that are not sold physically, while downloadable products are downloaded from your store. Some products are both virtual and downloadable, such as eBooks.

Adding virtual products features the same process as physical products for the most part. However, with virtual products, you’ll check the “Virtual” or “Downloadable” boxes next to Product Type. When you select either option, you lose the Shipping tab in Product Data. You should also go to the Inventory tab and uncheck “Manage stock?”

For downloadable products, the General tab gets more options:

Downloadable files: Insert file links here for large files or files you’ve previously uploaded. Alternatively, click the “Choose file” to upload a file.

Download limit: Maximum number of times this file can be downloaded

Download expiry: Buyers can only download the file for a certain number of days.

Other than these changes, the process remains the same for physical products.

After the Product Data part, you’ll find the Product Short Description. This will appear at the top of your product landing page.

Your shoppers will see this short description before the full description that you’ve already written.

Once this is done, click “Update” and the product will be added.

WordPress eCommerce Product Uploading Tips

The following tips ensure that your products are attractive to customers, and can be located easily either from your storefront or through a search engine.

a) Don’t Forget Your Titles!

Your product should always be named in the title bar when you add a product to your store. You should also use SEO tools such as Yoast to determine the best possible title for your product based on SEO.

b) Create Catchy Product Descriptions.

Don’t copy descriptions from the product’s manufacturer. Be unique and creative with your descriptions. Also, use very specific, long-tail keywords that will ensure your product appears in search engine results. Finally, be short—limit descriptions to 150-250 words.

c) Mind The Quality Of Your Images.

Use a square-shaped featured product image to conform to WooCommerce standards. Also, use large, high-quality images to attract more customers.

d) Categorize And Tag Accordingly.

Place your products under categories and tags. The effect is twofold: Customers will have an easier time browsing for them, and Google will also consider them similar to keywords.

Step 5: Payment

Just as it is the last step in the shopping process, both online and offline, the last step in any WordPress eCommerce setup relates to payment. Your eCommerce site needs a means of receiving payments from customers.

Most online retail financial transactions take place over payment gateways, which are services that act as a middleman between you and your customer.

Upon checkout from your site, a customer is directed to the payment gateway’s website, where they input financial information or sign in to their account with the gateway. Money is exchanged securely from the customer to the payment gateway, and then the payment gateway transfers the money into your merchant account. Some payment gateways also host payment accounts as well.

PayPal is one of the leading payment gateways available, but it’s not necessarily everyone’s preference. Thankfully, WooCommerce supports a wide variety of other gateways, and adding them is as easy as a trip to the Payment Gateways section of the WooCommerce Extensions store, from which you can add the gateway of your choice with a single click. Payment gateways come in both free and paid forms.

To make use of most features of payment gateways, you’ll need to have an SSL certificate. This ensures that all transactions, and thus exchanges of financial information, between you and your customer are safe from the prying eyes of hackers. Getting an SSL certificate can usually be achieved through your hosting provider for a fee.

In Singapore, certain payment gateways are favored by both customers and local eCommerce sites. Here are some of the top that is in use:

2Checkout

2Checkout allows eCommerce merchants to accept payments seamlessly from all over the world, whether from mobile or online. eCommerce sites have the option of using 2Checkout as a hosted solution, where buyers are directed to the 2Checkout website to complete payment. More advanced site owners can choose to integrate their storefront directly with the 2Checkout Payment API.

Asia Pay

One of the largest payment gateways in Asia, Asia Pay is also among the top choices for payment processors in Malaysia, Vietnam, and the Philippines.

Paypal Express

Fast and efficient, PayPal Express lets users check out and pay for their items in three clicks. Users can store their financial information easily within PayPal, making the process quick and easy.

Avoid hidden charges and choose the correct payment gateways for your store.

Considerations when choosing a payment gateway

1. Cost

Every payment gateway charges a certain percentage fee per transaction. Check out the service charges for each gateway you plan on using. Sometimes, a higher fee is justifiable if a gateway has excellent service.

2. eCommerce Compatibility

Not all payment gateways are supported by every eCommerce plugin. Ensure that your payment gateway of choice is included in the list of extensions of your eCommerce plugin.

3. Financial Information Input

Payment gateways will offer two options for receiving financial information from customers. One is the hosted page, which redirects customers to the payment gateway’s website after checkout, where they enter their information. This is the most secure method, but it’s also a little unwieldy and is not likely to match your store’s visual theme.

The other method is integration, where customers input their financial information in a series of fields directly on your website, which will then be sent to your payment gateway. This method is much more seamless and convenient but is less secure.

4. Mobile compatibility

More and more online transactions are taking place over mobile devices. It’s imperative that users be allowed to purchase and pay for items from your store even if they’re using their smartphones. Choose a payment gateway that not only supports transactions over mobile but also has an optimized mobile experience with a good UI.

5. Security And Support

Few things are as important as the safety of your customers’ information. To ensure this, make sure that your payment gateway features encryption, support for SSL certificates, and anything else to do with the protection of data.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

You should also be able to respond to problems with payment, refunds, and other concerns about transactions. Your payment processor of choice should have efficient and timely support that responds to your needs effectively.

For more information about setting up a payment gateway with WooCommerce, check out this detailed guide.

Conclusion

This article is a WordPress eCommerce how-to guide that has walked you through every step of building your own online store on one of the biggest platforms on the Web. You’ve learned how to choose your hosting provider, decide what plugin to use, install your plugin of choice, add your very first product, and set up a payment gateway for your site.

Want to launch your own eCommerce Store? Let’s Discuss!

Key Steps To Developing A Successful SaaS MVP

Posted on by Jay

In times past, you bought something once and it was yours forever.

A few years back, you bought something once and it was yours forever. But today, you pay for the regular access.

Especially, when it comes to the use of software, vehicle, and even clothes.

But this comes with distinct advantages for both the vendor and the customer.

As the demand increases, the software and its platforms are constantly developed and improved. If you turn around you can see several well-equipped solutions that have all the mechanisms to deliver the best solution. But they are still adding more wings on it.

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As a new player, it will be a difficult journey for you to figure out what should be in your Software As A Service MVP (Minimum Viable Product). The questions like;

  • What feature to focus on?
  • What to Include?
  • Is it worth the cost?

may be speculating on your mind.

Let’s have a deep dive into it and build a SaaS MVP that customers will buy, use, and recommend as well.

SaaS Product, What Is It?

Software as a service (also known as subscribeware or rentware) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted by a company.

SaaS applications are also known as Web-based software, on-demand software, and hosted software.

For example;

Orangescrum (The Project Collaboration Tool) is a SaaS product that is hosted on the company servers and customers pay a monthly or yearly fee to access it.

And of course, you can find variations in this model.

Some companies allow their customers to deploy the on-premise model as well but still charge a regular fee.

As per Gartner Forecast; “The saas industry is expected to reach $85.1 billion by the end of 2019. This is only slated to grow as more companies use saas products regularly. An average organization uses 16 saas apps as part of its regular workflow.”Granter Forecast

Tech & Marketing giant Hubspot believes;

“for a successful launch of an MVP for a saas product, it is important to have strong support for media and specialized platforms and confirm demand for your product. The first aspect will give you a stream of constant leads and the second will give you an understanding of what you can invest in media while remaining profitable.”

Yes, it sounds like there is lots of potential in SaaS Development but there is lots of competition as well.

So, there are many factors to consider for developing a SaaS MVP that could springboard you to success.

Let’s have a look at how to confirm the demand for your idea before you start to build a saas MVP.

Get A Deep Understanding Of The Audiences Pain, Wants, And Needs

Many entrepreneurs come with an idea, they do the basic market research, through a website and start developing the features that will go into their SaaS MVP.

But this is complete wrongdoing process, reasons are:

This is a mistake for several reasons such as:

  • There’s no feature prioritization
  • Product demand is uncertain
  • Don’t have a clear customer persona
  • Not addressing a well-defined pain point

And the list goes on.

An efficient route would be talking to the people who you think as your target customer. And you should engage on this before launching your website, before the first lines of code, and even before you solidify your idea.

Why?

Why?

Because practically the market’s demand could be completely different from your imagination. If the market does not want this (your idea) then they are not going to buy it.

Let’s take the example from Buffer – the popular social media scheduling app.

When the founder got his idea, he didn’t start development right away. Instead, he tested demand by creating a landing page and a simple checkout flow that didn’t work. Instead, he collected email addresses and started conversations with the people who tried to sign up.

When the founder got his idea, he didn’t just directly jump to the development. He tested demands by creating a simple and engaging landing page with a checkout flow that did not work (deliberately). Then he collected the email Address and started the conversation with those users who tried to sign up previously.

His objective was to understand the aspect of the product, and what features they needed to make it work for their business.

After engaging with several peoples, the founder had a clear vision of the features for his SaaS product development. Then we started building the product and the rest is history. Buffer is making 10 million dollars in a year.

Another approach could identify your potential customers, reach out to them, and hold interviews. Through the open-ended questions, you could able to understand the problems and their needed solutions.

Prioritize Your Product Roadmap

After finishing the customer interview, you will have a clear view of what solution your market is looking for and how to reach a valuable proposition. It is completely up to you to decide which feature will be the best for fulfilling the market needs.

For example, if your users want to get more leads and uncover insights about their audience, there are many ways to go about it. You could create a survey tool, quiz software, popups that also ask questions, etc.

The interviews would’ve given you insights into how important aspects of the solution were. Maybe people want to generate leads the most and segmenting those leads was secondary. Maybe they need to be able to send those leads to their CRM.

A product roadmap will help you organize the features or aspects of your saas MVP. Some of them will make it into the initial version and others will be pushed back because they’re not as important.

The major benefit of a product roadmap is the clarity it gives you. You and your team know exactly where you are and what’s left to be done at any given point. If something becomes more important based on user feedback or changing priorities, you can update your product roadmap in a few moments.

Build The Single Most Important Core Feature

Feature creep is real.

It robs your product of its simplicity.

It destroys your focus.

Deadlines get shattered.

It turns your elegant solution into a slow unwieldy hulk.

Needless to say, feature creep should be avoided at all costs. The benefits of adding a marginally useful feature are outweighed by the downsides.

There are several simple ways to avoid feature creep in your MVP and the final product.

Consider Each Feature Carefully

Many organizations think up great features and start implementing them. This can work in some cases but most of the time it doesn’t. If there isn’t a demand from existing customers or it’s not part of the original product vision then think long and hard before adding it.

Consider setting up a feature approval process. Every new feature has to meet specific criteria such as:

  • It’s been requested a certain number of times
  • It’s part of the original product vision (use this if the feature hasn’t been requested too often)
  • The feature will have a tangible impact on revenue or product usage

The criteria used to evaluate new features will be peculiar to your business but the most important thing is to have an approval process. You can improve it over time.

Differentiate Between Nice-To-Have & Must-To-Have Features

Every product has essential features that make it what it is. In a list building software, popups are an essential feature.
There are also headline features. These are the features that you can put on a landing page and people will look for but they’re not necessarily used often. In our product, one of the headline features is A/B testing but a small fraction of users take advantage of it.

Nice to have features are what they sound like. They’re interesting and may help with conversions but they’re far from necessary. When you differentiate your features in this way, it makes it easier to understand what you need to focus your energy on.

Keep An Eye On Usability

If people can’t use your software then they won’t. Usability should be at the top of the list for a saas MVP. The more features you add, the more screens, clicks, and buttons you’ll need to add. It reduces usability.

Always consider how difficult or easy a new feature will be to take advantage of. If it has a marked impact on a customer’s ability to get the most out of your software then it may be better to leave it off.

Launch It And Stop Developing

This is where many founders have issues. They launch a product and don’t get a lot of traction. They think it’s because their product isn’t ready yet. It may not be the best in the world but if you’ve built a great core feature, you can sell it.

That is why it’s an MVP.

There’s a temptation to start writing more code because the next feature will turn everything around.
It won’t.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

If you have a stable product, have launched it, and it has gotten at least one customer then stop focusing on development.

Instead, focus on getting more customers through sales or marketing. There are countless ways to go about this and many books, blog posts, and courses have been dedicated to the subject.

Here are a few methods to build awareness and acquire your first customers:

  • Host a podcast or become a guest on a podcast
  • Start blogging to build traffic
  • Focus on a single social media channel to generate leads
  • Reach out to your target customers
  • Tap your immediate network
  • Develop strategic partnerships
  • Use Quora connect with your audience and establish authority
  • Submit to startup aggregators like BetaList or Product hunt

These are just a few ideas and there are countless more. You were creative enough to start a business so I’m confident that you’ll be creative enough to get a few customers.

Conclusion

A SaaS MVP, when done right, can be the first step to building a successful company. When done incorrectly, it’s the beginning of a long road that may not yield much return.

There are multiple steps you can take to increase your odds of success.

  • Talk to your potential customers
  • Prioritize the right features with your product roadmap
  • Build the most important feature first
  • Launch and focus on getting new customers before you continue development

Do you have a SaaS Idea? Let’s Discuss. We will Monetize it!

Know The Benefits Of Hire Remote WordPress Developers

Posted on by Jay

COVID-19 Pandemic has changed the entire global market almost in the period of a week. And the business industries having no exception from this calamity.

Perhaps, the anti-dote might be under development but this global epidemic is going to make a long-lasting impact on the common society.

We can say the business to each individual is putting themselves in lockdown to skip this calamity. But certainly, we can not stop working. Every business and industry must go on.

If we would not, we can face global economic crises in the very recent future. There will be sectors, companies, and workers that will be severely harmed.

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So, let’s not stop running our business rather change the way we work. So that we can achieve equivalent productivity.

As also most every Government of states has released the advisory to stay at home and maintain social distancing to stop the spread of this virus, the online business stakeholder may consider hiring the dedicated or remote team for outsourcing their business needs.

When it comes to the point of running or starting-up new business;

Building a business website online may be something in your mind for days even not for months.

Well, it will take some time before you start as you need to decide on the right development platform and package.

Maybe, you want to try one of the top 3 CMS platforms (WordPress, Joomla, and Drupal) and are already seeking answers from professional wordpress website development company companies.

Even if you have professionals to build your website, you still like to manage it yourself once it is launched. So, you need to make certain crucial decisions like which platform to choose and use for your website development.

The million-dollar question is why?

Why Businesses Choose WordPress CMS:

Well, WordPress is one of the most commonly used CMS platforms for developing websites. More than 24% of websites worldwide are built on WordPress.

Since 2003, this CMS has taken the world of blogging by storm. However, several transformations have made it more than just a blogging website to an open-source web development platform.

WordPress is used by millions of web users globally and is a perfect platform to promote products and services. The CMS is easy to use, full of unique features.

WordPress also offers plenty of plugins that can dramatically improve user experience. With the help of an experienced WordPress development company, you can build a website that will boost sales and visibility of your business.

It’s not just about digital presence and sales though. With a WordPress-based website in place, you can leverage many other benefits to improve business efficiency and stay ahead in the competition.

Also Read: 8 Incredible Benefits for Choosing WordPress Development for Your Website

Advantages Of Remote WordPress Development Team

If a fast time to market is one of your priorities, with outsourcing app development you can start your project very quickly. It especially works best in the conditions of nationwide strict quarantine, when remote work is obligatory for everyone.

In such case the best option is to set up a team of remote developers who work for a software company, not freelancers since it is quite risky, and taking risks is not a good time when your business is operating on the edge.

Cost Reduction

It is one of the main advantages of outsourcing over in house development. An offshore outsourcing company helps businesses reduce development costs, which in turn frees up resources that can be used for new development opportunities.

Outsourcing Saves Time

The market typically requires a fast turnaround for the process of mobile application development. When outsourcing such a project, you do not waste time and money on hiring, training, and retaining employees.

Best Engineering Talent

When you team up with employees from other countries, you are getting access to the best engineering talents from all over the world, as opposed to simply hiring people that are available within a radius of 30 km from the location of the company.

This factor becomes especially crucial when you have not just a company, but a startup: where every new employee is an important decision that will almost certainly affect the outcome of your business.

You hire an experienced WordPress Developers, well-coordinated, and dedicated team. Well-established outsourcing companies offer fully staffed and dedicated teams of developers where team members have known each other for a long time and worked together on many projects.

You can be sure that these employees are professionals and have a lot of experience to meet the requirements of your project and introduce the best solutions.

High Communication Standards:

You get a team that follows the highest communication standards to ensure full transparency throughout the process, just as if you were working with an in-house team. Needless to say, they adapt to your local hours.

Close Supervision:

Your personal manager will keep you in the loop with regular meetings, demo sessions, and constant communication. As a result, you will always know exactly what your team is working on as well as monitor the progress status of the tasks and their expected completion date.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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End-to-end services and support. On-demand access to a pool of developers, DevOps, QA, designers & architects. You can easily and accordingly adjust your team size or skill set(s) to the project requirements throughout the evolution of your project.

Risk Reduction:

After signing a contract, all project risks are transferred to the outsourcing company. Typically, an outsourcing company guarantees delivery on time and on budget. Also, all your sensitive data regarding the project is protected due to signing a non-disclosure agreement, so that you can be sure there is no risk of a “project theft” or any confidential information leakage.

Also Read: What’s Going To Be WordPress Trends for the Year 2020?

Wrapping Things Up

Choosing WordPress to develop a website is a wise decision term for both performance and profitability.

If you want to build a website for your business, WordPress offers you a perfect platform for engaging target customers. By hiring a WordPress development company, you will get a quality website having all the features that will promote your business. You can also show the world that you offer them something unique to choose from. WordPress websites stand out in the digital space in terms of performance, appearance, and user-friendliness.

Looking for a remote WordPress Developer Team? Get in Touch!

What Makes SaaS Marketing Unique And How To Do It Well

Posted on by Michael Dehoyos

Software as a Service (SaaS) marketing encompasses a specific niche in the eCommerce market, but a pretty large niche. According to surveys, 80% of businesses use at least one SaaS product, and 73% predict nearly all of their most-used services will be SaaS by the end of this year.

That being said, this multi-billion dollar industry operates on a unique model, and as a result, requires a unique marketing approach.

A SaaS business host software and make them available to users through the internet, often via a subscription fee.

This is why traditional marketing tips are not always applicable to SaaS marketing: there is no physical product to showcase, the service is often constantly changing and updating, or it is highly specialized to suit a handful of companies.

Even the few users who fully appreciate the usefulness of the software don’t necessarily “own” the product.

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It’s due to all of these unique challenges that a specific breed of SaaS marketing has emerged. Some of these tips will seem counter intuitive to some marketers, but they are all designed to highlight the strengths of SaaS.

More Than Free Samples

If you can conjure up any examples of SaaS products, the first thing you’ll likely notice is that they’re all free, at least for a time.

Free trials are the lifeblood of SaaS, as it gives users the chance to try out the software, get hooked and convince them to continue onto the full subscription.

Compare this to traditional marketing: most companies wouldn’t dream of giving out complete access to their product for free.

That is the difference between direct ownership and SaaS, one relies on the specific instance of sale while the other is a long game that relies on protracted investment and engagement.

Make It Quick

Another thing that sets apart SaaS from regular products is the speed of sales. In B2C SaaS interactions, the time between a customer discovering your service and signing up for a free trial is often a matter of hours.

This is one of the advantages of the free trial: it encourages your customers to engage quickly because there is practically no barrier to entry. Often customers will look to SaaS products because they solve a particular need that has suddenly arisen, rather than a long decision process.

Seeing as 89% of SaaS businesses depend on new customer acquisition for growth, capitalizing on this sudden need is essential.

This means the way you make sales has to facilitate this speed of entry. A SaaS customer will usually make a purchase decision not long after visiting your product’s landing page.

Compare this to product marketing, which could mean days or weeks of research and deliberation, allowing for a more wide-net internet presence.

For SaaS landing pages it is more important than ever to sell your product succinctly, after which try to put as few barriers as possible between your landing page and your checkout page.

Stand Out, But Not With Price

As the SaaS market is expanding os rapidly, you can be pretty sure that, whatever your product offers, there will be competitors out there offering similar services.

It begs the question: how do you stand out in such a crowded market? The first inclination might be to undercut on price.

It’s a common tactic from traditional product marketing; offering the same product for less; and while some statistics show a 1% price reduction boosts sales by 11%, it’s not always a sustainable tactic in the SaaS game.

Due to the iterative and constantly updating nature of SaaS, you might be able to offer the cheapest option for some time but eventually, another company can come in and undercut you, dragging the price down for the whole market.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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If you base your offer on pricing then suddenly you don’t have a leg to stand on. Much better is to advertise the quality of your features first, something that takes a lot more work to beat.

The Way Forward

This is only the beginning of what makes SaaS marketing, what gets your customers in the door. The hard part is continuing to engage them in your service, and that’s all down to the quality of your product.

Put the quality of your software first and the marketing will follow.

How To Boost eCommerce Sale During Covid19 Pandemic

Posted on by Jay

Since the last few years, COVID-19 has made the most unexpected impacts worldwide. As of December, 2021, COVID-19 has affected millions of people worldwide with many deaths.

As with the New variants of Covid-19, the Omicron variant is emerging again, creating a major impact on millions of lives and to the economic sector.

As for the impact on the global business, we can’t say the industry like eCommerce is experiencing the complete fallout. The online sale has taken the hit but it is not completely down.

It’s clear that moving forward, choosing between online sales and brick-and-mortar stores won’t be the answer — instead, “offering a compelling Omni channel experience…is a requirement for survival,” says McKinsey analysts.

The drastic E-commerce growth amid movement restrictions induced by Covid-19 has increased the online Retail sales from 16% to 27.6% in 2021.

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According to a report by UNCTAD, online retail sales have grown in many countries, with the Republic of korea holding a large number of  shares at 25.9% by 2021, up from 20.8% the year before.

This pandemic has spread to over 100+ countries now. But as an eCommerce vendor, it is also time to deliver to their customer despite the circumstances.

Actually, it is very important to handle every step along the way with safety as paramount.

Despite this “post- Covid” era, the situation is constantly changing. With retail and E-commerce business has begun to observe behavioural shifts in the shopping habits , along with many new behavioural shifts observed in the shopping habits.

Online Shopping Increases By Demographic:

A report by BigCommerce has shown that in the Covid-19  various gender and age-groups have adopted E-commerce in varying degrees.

According to a survey it was observed that in the UK and US, 96% of millennials and GenZ are worried about the pandemic which has affected the economy. The widespread worry was  observed that this age group differentiate their behaviours  more noticeably in comparison to other generations.

Agility PR has reported that 30% of millennials has done more Online shopping during pandemic. In contrast 20% of Gen X, 24% of Gen Z and 8% of Baby boomers. 

More data has shown that 24% of boomers and 34% of GenZ have seen Covid-19 has created an impact on the items they are purchasing, compared to nearly half of millennials. These effects might include the cutting back on spending, carrying certain items  and spending less on the experiences.

There is also much disparity observed between genders, with 24% of men found to be online shopping in the pandemic, in comparison to 18% of women. Also, one third of men, in comparison to 25% of women, said that Covid-19 has created more impact on how much they spend on products.

Here I have drafted some safety measures that you should adopt to make your selling experience more effective.

Sanitize Every Place That You Work

For the safety measures, you need to do this at shipment centres, inventories, warehouses, and all the workspaces of your organisation where works are made out. This is the top priority for included people, especially those in the eCommerce sector, considering the far-reaching geographical capabilities of the industry.

Here are some precaution checkpoints of sanitization that you can undertake:

  • Screening the warehouse personnel regularly
  • Instant sanitization of the warehouse
  • Minimizing the working resources and maintain the social distance
  • maintain heavy caution on entry and exit points
  • An emergency phone line to contact the hospital or police station, if required
  • Maintain the manual register for all visitors
  • Contactless delivery

By setting as an example India with1.3 billion people shut down, the World Health Organisation (WHO) said “India’s COVID fight could make or break the global war. WHO said India has a tremendous capacity to deal with the pandemic as it has experience of eradicating smallpox and polio”.

With the contactless initiative, customers can ask the delivery guy to leave their order package in a secure location, from where the end-user can pick it up.

“It can go a long way in containing the spread of COVID-19 and protects both your courier partner and the end customer.”

Winners On The E-Commerce Shift:

Big commerce has reported that month over month, the food and beverage has increased. The impact of E-commerce on emerging markets has grown to 18.8% and also shows a big growth in the downloads of  mobile applications. It has allowed people to hire personal shoppers to prepare and also in some cases they deliver the goods.

The rise of E-commerce popularity was observed as many of us were quarantined  at home, usinging Netflix, Disney+ and all the gaming subscribers has observed growth at an unprecedented rate in Q1 2021.

Provide Training On Sanitization

In these testing times, the biggest threat to society is perhaps, ignorance.

Ignorance, perhaps this is the biggest threat to society. It is so important that each and every single person is well informed about the basics to fight effectively.

Government officials of many countries have adopted epidemic training and awareness procedures for staying safe.

This includes;

  • how to wash your hands
  • how to wear a mask
  • how to stay away from infected surfaces
  • how to deliver using contactless delivery

Collaborate With Shipping Aggregators

The most advantageous outcome of partnering with a shipping partner is to reduce the workload of your internal team and make sure a clean, hygienic shipping process end-to-end.

There are many vendors using this workflow, so you will be able to choose an alternate courier partner without wasting any time.

Keep Customer Support Paramount

To ensure customer satisfaction and general peace amongst customers, make sure that customer support is available round the clock.

Customer service at whim can make sure that the customer and the seller are constantly in touch.

Okay. These are the safety measure for online vendors to ensure the safety of packing to deliver the goods to end-users.

But can we see this lockdown period as an opportunity to boost your eCommerce sale?

As people are willing to stay at their homes these days and they need their daily life stuff also.

So, the answer is YES!

Strategies To Boost Online Sales

It is very obvious that the consumers are spending more time on the internet as they are social distancing and IT professionals are working from home.

So, our recommendation would be to consider your online presence of the online store. This depends on the eCommerce platform you use. Various eCommerce platforms have different limitations.

Example; The core features of Magento, WordPress, are pretty much search engine friendly.

If everything is OKAY.. then revisit your marketing spend and improve the effectiveness of your virtual communications.

1. Reach Out To Your High-Value Customers

Analytica says, “20% of your customers contribute 80% of your total revenue”. Considering this you need to prioritize the high-value customers ensuring their lifetime loyalty.

eCommerce Stats
Source: Squarespace

Applications like Wakeupsales, (cloud-based Salesforce Automation tool) act like the customer relationship solution and contacting platform all in one.

Through this, your marketing staff can stay in touch with the prioritized high-value customers remotely.

So, you can send personalized recommendations that include links to purchase online.

2. Adapt Your Marketing Messaging

During this sensitive period, you also need to rethink your marketing strategy.

However, brands should be cautious of pivoting too far away from their core brand messaging, or worse yet, coming off as opportunistic.

Below are some examples of brands that made simple adjustments to their messaging to “read the cultural room” while remaining authentic.

3. Create “Social Experiences” On Social Media

Staying home means surfing the internet and social media. So the brand needs to get creative about how they leverage their social media presence.

The brand can create problem-solving social media campaigns to gain more reach of your brand or product.

Also, consider the campaign must make aware of your brand and how your brand gets to solve the daily life requirement.

This helps to acquire loyal customers.

4. Offer Free Shipping Or Local Pickup And Delivery

Shipping cost is always a barrier for online users. So if possible, you can consider offering free shipping.

There is another option available “curbside pickup”.

This term of delivery is actually, a customer ordered a product online and can pick it up fro your local store.

It decreases the hassle of the delivery process. And for customers, it also cut the waiting time.

Still, you need to integrate the whole setup on your eCommerce website. This is not a big development process. You can integrate this delivery set up by hiring an eCommerce developer remotely.

5. Extend Your Return And Exchange Policy

“Extending your return and exchange policy in acknowledgment of the current climate could alleviate buyer doubt and incentivize online sales.”

So, changing the return policy can bring some sighs to your customers. As on the lockdown period, the delivery time and pick up time could be delayed. So, extending the return period could help to gain some loyal customers too.

6. Use Retargeting Ads To Reach Your Customers

Paid advertising can help you to reach such people which you cannot go with organic campaigns. And doing it smartly would help you to regain such visitors who were at your store before.

Technically, we called this a Retargeting campaign.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Through it, your ads or product can be displayed to those users who visited your website recently.

The various ads managers like Facebook, Google, etc have the algorithm to perform such methods.

Conclusion:

Developing and delivering the fruitful content display will always have the high-end stuff for your eCommerce website too.

So, before adopting all these methods and strategies, you need to ‘consider your existing website performance and capabilities.

When we come to the point of COVID-19, there is no ETA on when this crisis is going to end. But it is heartwarming to see all people coming together to fight this pandemic.

As the new Covid Variant, Omicron is growing gradually, therefore it is important to take all the necessary steps and grow your business gradually. Develop your E-commerce application now with Andolasoft. 

Our experts, App developers, will guide you with this path, by developing your desired eCommerce Application.

We at Andolasoft also urged the merchant to follow the guideline and secure every touchpoint.

Is your eCommerce site fully integrated to fight this situation? Let’s Discuss.