Category: Web Development

Rise Of Technology Usage In The Response To Post COVID19 Crisis

Posted on by Jay

The Covid-19 pandemic is a really difficult time for all. It has triggered a panic button all over the world as a medical emergency, disrupting the global economy and hitting businesses hard in the area of operation and survival.

The consequences such as social distancing, lockdowns, low production/demand, lack of labor, and a high degree of uncertainty, have questioned their continuity.

But digital technology has helped pandemic hit businesses to keep up and running like least affected.

Thankfully, many tech companies are promptly offering next-level digital technology to keep their businesses operational even amidst the crisis.

As the need for digital infrastructure has grown for businesses during this emergency, solutions like custom app development and cloud computing have proven beyond useful.

A Reality Check for Businesses

From retail, healthcare, and finance industries to grocery, apparel, and salon, every industry has to quickly adapt to the new situation; to serve their customers safely and fast.

They have to consider options of virtual contacts, eCommerce tools, and technologies to respond to this crisis-ridden situation in a better way. These drastic changes in business sectors are long-term.

Pandemic and Contribution of Tech Stacks

Businesses are left with no option but to digitize all or some part of their activities to protect customers and employees put under travel restrictions due to the pandemic.

Some of the tech stacks have already confirmed that they are getting a record number of requests for the implementation of remote work and digital services across multiple domains.

Again, shopper behaviors and ways of interactions have changed considerably, and the demand for digital technology is likely to continue in the future.

Nearly around 75% of shoppers are using digital platforms for the first time.

Web and mobile app development companies have to make sure that the approaching businesses are digital-ready and don’t miss a single customer in this unstable condition.

Recent data from McKinsey (Source: Covid-19 US Digital Sentiment Survey) shows the accelerated rate of digital adoption among US businesses and customers in different industries.

Web application development

mobile application development

(Source – mckinsey.com)

Challenges and Digital Adoption in the Press

The Covid-19 pandemic has thrown many challenges at businesses – the most important being the company management and financial stability, thus making business resiliency and continuity their ultimate priority.

There are a few other areas where businesses are facing challenges such as reducing operation costs, maintaining data security, etc.

Digital technology helps pandemics have a low impact on businesses by taking their eCommerce development to the cloud platform and automating the whole business from supply chain to sales management.

Digital Transformation to Address Pain Points

Digital technology is a savior for businesses in the pre-Covid19 and post Covid19 era. It is not just a good to have a feature – but a necessity for companies to weather the effects of the pandemic.

And as businesses now come to consult with tech companies more and more, they are seen struggling in the following areas:

  • Deploying remote staff
  • Reaching out to customers virtually
  • Remote access to business activities and details
  • Adding to agility and competence
  • Stay safe against new cybersecurity related issues
  • Cutting down operational costs and improving supply chain activity

While businesses are undergoing organizational, cultural, and social change, tech companies have been providing the required support to help them cope up with it gradually.

Restructured Traditional Business Model

Empowering businesses digitally is not all about facilitating remote access; they will have to be available 24/7 online taking/processing orders and addressing issues that employees are facing on the personal/professional front.

Digital technology has successfully removed in-person client meetings and customers are no doubt experiencing an increased speed of response in the digital framework.

Companies are now able to build excellent virtual customer contacts that could be easily shifted to core business activity post-crisis.

The insecurity triggered by the Covid-19 crisis is encouraging businesses to review their IT infrastructure and make sure that they work on the limitations there to work remotely.

Businesses are now more versatile in the area of decision making and seen enjoying new customer engagements and conversations than before.

Effect of Digital Transformation

Digital transformation is the key to overcoming the pandemic and helping businesses get robust and resilient for the future.

To start with, many companies have sped up the adoption of digital technology and tools that will quickly connect with their workers, clients, and partners safely, without making huge investments.

New-age digital solutions like SaaS, Cloud, Data Security, and Automation have come together to make businesses pandemic-proof.

Digital Implementation in Full Glory

With work from home now becoming a standard, the importance of cloud service has grown more.

And so far, you may have seen many businesses move to comprehensive WFH mode without any disturbance – thanks in real life to SaaS and cloud solutions providers, which are offering cost-effective packages.

Hundreds of custom app developments have been carried out to connect home bound businesses to collaborative/management tools for their continuity.

Similarly, web and mobile app development companies continue working remotely and writing codes in cloud-based secure environments.

Some of them even include built-in and cloud-managed features such as AI-backed applications for greater functionality during this pandemic.

BCP is no longer a tick-in-the-box habit, rather has become a strategic strength for businesses. When facing supply chain issues during lockdowns, they have started to gain the ability to find raw supply chain data in real-time.

Businesses now use AI and other advanced technologies like IoT, blockchain, 5G coverage, and edge computing to finely balance operating costs, creating a solid supply chain worldwide and turning unimaginable into the projected.

They have reached the goal of building better, smarter supply chains by integrating both data and technology.

It helps them to escape the current pandemic effect as well as unexpected events in the future.

Conclusion

Distributed staff, virtual contact facilities, Artificial Intelligence, and machine learning, data, and analytics: 

  • all of them are part of the coveted digital world
  • already exploited by the businesses in different ways
  • and to variable degrees during this pandemic.

In the post-crisis phase, they are likely to expand faster.

Are you feeling the heat of the Covid-19 pandemic and looking to overcome it with technology? Let’s discuss! 

I am sure our tech experts and full stack developers can guide you in the right path.

How To Build A Successful Software Development Business

Posted on by Jay

In this age of computers and smartphones, we’ve started to rely a lot upon the software programs that give them life. Since computers started becoming prominent, there has been a boom in the software development business.

The software has made life easier for everyone, from education, entertainment, business, or the day-to-day issues, the software has brought the solutions of almost all of them at the fingertips.

The convenience that the software programs have brought to the lives of the people has increased their demands. An increase in demands naturally leads to an increase in production and the same happened with the software market.

Software businesses are growing and new startups are emerging, seeing these businesses grow, everyone at least once wishes to start a software startup. The catch is to do the right things to make it a successful one.

Here are some suggestions that could help you make your software startup a success-:

1. Be Customer-Centric

A business thrives by the efforts they put to satisfy their clients/customers. Making money might be the dream that brings people to start a business but an important key to success is to satisfy the customer.

A customer-centric business thrives over the motivation of solving the problems incurred by the customers rather than just focusing on converting them and making them pay.

Make sure the customer service is responsive, efficient, and welcoming, and you’ll retain the customers and bring in new ones.

2. Minimum Viable Product

For any business, especially for a startup, the efficient use of capital is always an issue. Businesses face risks during several stages of production and distribution, and a faulty decision can deplete a lot of money.

Minimizing risk makes business much more smooth. For a software-based company, this can be done by introducing an MVP (Minimum Viable Product).

An MVP is the most basic version of the product with only the essential features of the product. After introducing the MVP, enhancements and upgrades can be done as per the feedback of the user-base.

This way, businesses avoid scenarios where they incur losses because certain features or the software is badly received by the public.

3. Collaborative Marketing

Marketing is an important part of business development and the interesting thing is that the field of marketing is open to lots of creative ideas, innovation, and experimentation.

Out of all the methods that software businesses use to market their product, an interesting way is to collaborate with other businesses where there is no conflict of interest.

The Co-Marketing model which is used by companies to promote each other’s products helps the participating companies access the other company’s user base and thereby grow their audience.

Because of the growth in the user base at a comparatively lower expense, it is a win-win situation for all.

4. Incentivize the Employees

Efficient employees contribute substantially to a business, however, it is not easy to make them work efficiently.

Even though the employees vow to work diligently in an interview, and a lot of them keep up with their words, often an employee lacks the motivation to give it their best.

The best way to motivate an employee is to give them an incentive and appreciation for their accomplishments.

5. Solve Problems

There are a lot of startups that tend to imitate successful products and fail because people aren’t finding the product helpful. Whatever the issue is, if the product isn’t helpful to the clients, if it isn’t solving their problems, it will fail.

Before developing a software program, always do in-depth research about the demands, the issues that the people are facing, how important will your program be for them- are there any other simpler means to solve the issue, does the issue really bother them, and so on.

6. Measure, Analyze, and Improve

To improve something, you need to know its present condition, and how the outcomes are affected by changing its aspects. The same goes for businesses, you need to be aware of certain indicators that reflect how the business is performing.

saas business applicationsImage Source: Statistica

These indicators are called KPIs (Key Performance Indicators). It is necessary to monitor these indicators along with other indicators and after analyzing the situation, make proper decisions that will improve the situation.

7. Offer Packages

The main source of revenue for a software-based business is subscriptions. While it is essential to offer some free tools for a user to hang on to the software, it is important to provide some exclusive plans that offer more sets of tools.

Such extensive tools are generally used by regular subscribers and businesses who are quite reliant on these exclusive tools and readily pay for them if the standards meet their expectations.

8. Client Retention

As we discussed in the last point that subscriptions are the major sources of revenue for a software company, now if the churn rate for the software is high, the business will lose money in the form of marketing campaigns to maintain the number of subscribers.

Retaining the subscribers is the key to success for a software business especially those with a SaaS product. Proper customer support, attractive offers, and quality products are the things that can make a customer remain subscribed.

9. Third-Party Integration

People extensively use computers and smartphones these days, most of the time, they need different software programs to accomplish a particular task.

Integrating the software with third-party software programs with which it is generally used, will help the users a great deal.

Making a flexible API that can be easily integrated with different platforms and worked upon by developers will help grow the popularity of the product and increase its value.

10. Make it Simple and Intuitive

For a software program to be convenient for public use, it needs to be simple. People don’t want to go through the hassle of learning how to make use of the program to accomplish tasks.

Popular software programs have a simple interface through which people can find their way easily and find the necessary tools and paths intuitively. Make it interactive, simple, and intuitive then see its shining.

Conclusion

Software products are growing rapidly with new ideas, innovative designs, and solutions to day-to-day problems.

While the opportunity is golden and resources are abundant, the journey to success is long and a tough one. The tips that we discussed above will make sure you get across some of the hurdles with ease.

Are you looking to develop a software for your business! Lets discuss with our IT consultant

The Biggest Grocery App Development Trends

Posted on by Bispendra Singh

Due to Covid-19, the demand for online grocery apps is on-trend. Most people tend to rely on small grocery shops to buy their grocery shopping needs.

But, because of the pandemic they have been changing their old habits and showing massive interest in online grocery apps. For an opportunist grocery store owner, this pandemic situation appeared as a business opportunity.

Online grocery apps not only provide you the comfort to shop for groceries without leaving the comfort of home but also help you maintain social distancing.

Grocery app development companies are developing user-friendly and highly interactive grocery delivery apps that provide consumers with required grocery items at their doorstep.

Here I try to bring down some eCommerce grocery trends that might help you launch a successful grocery delivery app and help them grow in leaps and bounds. Without any ado, let’s get started.

Latest Grocery App Development Trends in 2021

Here are 5 of the latest grocery app development trends that are shaping online grocery app development. Understanding them is beneficial to stand out in today’s competitive market.

1. More Focus on Online Ordering

One of the well-established grocery app development trends is online ordering. Following Covid-19 precautions, people are maintaining social distancing, hence they see the need for online grocery shopping.

Easily manage and track customer discounts with the powerful WooCommerce plugin.

Download Plugin

We expect online grocery shopping to grow more in the year 2021. Online orders will provide a great opportunity to the store owners to attract new customers.

Online ordering gives consumers the ability to place online orders for their required grocery items and the store will take care of the pickup and delivery.

This feature will also help the consumers if they are in a rush and don’t have sufficient time to stand in a queue to buy groceries. Online ordering will cut down the lines, too.

More grocery stores tend to offer limited online order facilities such as you can place the order online but have to collect it from the store. This is because delivery requires financing and hiring, which small stores can’t manage to afford. But delivery is becoming more popular and offering consumers ease to shop without worrying about the delivery.

2. Increased Payment Options

Consumers always look out for better payment options that provide them with the required security while making a purchase.

Therefore, it is beneficial for eCommerce businesses to provide their customers with as many payment options as possible.

We know big names in the eCommerce industries for providing a convenient shopping experience.

Online WooCommerce Development companies can help you achieve this, by offering increased payment options alongside convenient and faster checkout options.

3. Increased Adoption of Mobile Applications

With the growing number of users of mobile phones, it becomes more important than ever to have an attractive mobile application.

It is predicted that by the end of 2021, around 73% of all eCommerce transactions will take place on mobile phones.

Being a grocery owner you can concentrate on developing a feature-rich mobile application.

To determine the best way to develop an online grocery app for mobile phones, you can consult with online grocery app development companies.

4. Using AI and AR Technologies

By 2023, many eCommerce stores will start using AI and AR technologies to provide their customers with a rich shopping experience, online grocery shopping services are not an exception.

AI will offer personalized help to the customers and enlist them with the items they will most likely purchase.

In the scenario of grocery app development, AI and AR will open new opportunities to provide a rich shopping experience, faster checkouts, expected delivery time, and so on.

As the pandemic continues in many countries, grocers are experiencing a large number of orders every day. This is a lot to handle.

Therefore, grocers seem to need efficient solutions that can help them tackle the increased workload. As such, the adoption of AI and AR technologies into the online grocery app providing great help to handle the increased workload and offering efficient ways to deal with it.

5. Chatbots

Chatbots are one of the highly advanced eCommerce grocery trends. Every online grocery business revolves around the customers, and businesses are putting their best efforts to gain their customer’s trust.

For this purpose, tech advanced Chatbots can help you in great ways.

Chatbots are AI-driven virtual assistance with the capabilities to effectively communicate with consumers and assist them in making purchases.

Such tools are highly advanced in technology and can imitate human responses in a way that consumers may not realize they are talking with a machine, not with a human.

Conclusion

It is evident that online grocery app development is on a rise in this pandemic. Every scale of grocery seems interested in using their personalized grocery delivery app. Therefore, to enable their consumers to shop for every type of grocery item without stepping out of the home.

If you also want to conquer the online grocery delivery market, you should look after the above eCommerce grocery trends.

You can consult grocery app development costs with the app development companies to develop your grocery delivery app according to the latest grocery app development trends.

5 SaaS Marketing Strategies That Will Give You Result

Posted on by Ankit Thakor

SaaS marketing is a new age marketing where intangible services of software are promoted and sold.

SaaS that stands for Software as a Service is a process by which any business hires a professional application that lets users to connect and use cloud-based applications via the internet.

75% of cloud workflows will be provided as SaaS by 2021. This statistic shows the growing popularity of the SaaS business model.

SaaS provides regular updates and adds timely functionality to its service.

Since SaaS marketing is an intangible product, the offered services have to be continuously monitored & improved as per the feedback received from existing and potential customers so that you can thrive in business and expand your customer base.

The Ultimate Guide To SaaS Marketing Strategies

If you are someone who is looking to study SaaS marketing, you must understand some basic differences between the marketing of a normal product and a service that is intangible.

While promoting and selling tangible products, customers normally pay only once whereas SaaS marketing users normally pay in the monthly subscription.

Never miss an update from us. Join 10,000+ marketers and leaders.

Giving products as freebies is not ideal in normal marketing; however, in SaaS marketing, it could be beneficial to give users the option to use services as freebies.

SaaS is a product of the digital age and it requires different types of strategies to make it successful for your businesses.

Here are the 5 strategies for SaaS that will give you result quickly:

1. Offering Of Free Trials Or Subscription Plans

SaaS Pricing

One of the main aspects while devising a strategy for SaaS is the building of trust among the potential and current users in the services.

Since potential or existing clients cannot see the product by touching or seeing it, the offered services should show their respect in the usage.

It can be done by offering the services for free at the initial period, so the customers can taste products and if they perceive them positively, turning them into paid subscribers is not difficult.

Even if the customer does not convert into sales, SaaS companies still get a lead for the future.

To make more potential users aware of the offered services is the goal of this tactic and it has been used extensively by many SaaS offering companies for good effect.

One of the best ways to implement this “free service” is via Instagram and Facebook Ads, where the target audiences are prompted to click on the ‘Free Trial’ button by highlighting the offered services and exclusive rewards.

Also, offering a free trial via social media makes SaaS companies reach a wider audience.

2. Talk Trigger Strategy For SaaS

SaaS StrategyTalk trigger is a strategy that offers some surprise or some incentive that is related to offered services by SaaS companies for target customers, (both existing and potential) that creates positive conversations or word of mouth.

However, it has to be relatable, repeatable, and accessible for the customers.

For instance: a SaaS company offering an extra 1-month free service for referring new clients.

While devising a strategy for SaaS talk trigger, companies must keep in mind, the below points:

  • It should not be a gimmick and must follow the promised free services or incentives.
  • It should not be a one-time activity. It should be repeatable.
  • Cost-effective in both points of view, the SaaS company in question, and user.

One of the best examples of talk trigger is to offer an incentive in the form of a rebate on the current subscription fee or extension on the paid subscription time frame.

3. Promoting Positive Reviews And Rating

Review and Comment

In the age of the internet, good ratings and positive reviews on good SaaS Company listing platforms that are given by genuine customers can create a positive atmosphere for SaaS marketing.

It is one of the best strategies for SaaS marketing that gives results.

To implement this policy, the SaaS application development companies can put a review and rating section in the ads running on social media or on their websites.

However, the rating and reviews left by the customers should be original and verified. A system can be in place to check the authenticity of the reviews.

Having positive reviews and ratings from the customers creates a positive atmosphere for the company offering services.

It gives mouth-to-mouth publicity and promotes brand loyalty for SaaS Marketing companies.

If a company has a good substantial customer base, it will help to increase your positive review and rating status.

4. SEO For SaaS Marketing

SEO SaaS

When anyone is thinking of promoting a service online, SEO is one aspect that cannot be ignored at all.

The SaaS Company can boost the selling services drastically if they follow a quality SEO practice on their marketing strategy.

SEO is a continuous activity and the following are some of the important points that can affect the SaaS marketing companies on SEO ranking:

  • Technical aspects of the Website:

Having a website that loads faster, doesn’t shut down, works efficiently, and provides easy navigation to all parts is very important. All these aspects should be monitored continuously for betterment. No one likes visiting a lagging website with poor navigation and an unattractive look.

  • On-Page Aspects As Per SEO:

The second most important part is the on-page SEO aspects of the website specifically related to all Both website and blog page content must be well SEO optimized to improve the visibility on Google search.

  • Off-Page Aspects As Per SEO:

The linking of the blog posts back to the SaaS marketing page is important. As it makes Google search engine understand how valuable your services are and for customer view-point as well. More back links mean more traffic to your website and gains to SaaS marketing companies.

5. Video Posting On YouTube Social Media And Website

Youtube

Videos have become a new age medium for communication since the advancement of 4G and now with 5G, bringing more people to video consumption.

By posting positive videos about the companies services, internal working, testimonials of existing clients, and overall positive vibes fun videos on social media like

  • Instagram
  • Facebook
  • YouTube

etc, is a great way to make potential customers relate to your services and have a better understanding about them.

42% of users expect a response time of less than 60 minutes.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

It creates curiosity about the SaaS Marketing companies and gives insight into the company vision and work style.

Just like there is no perfect beauty in the world, similarly, there is no perfect SaaS Marketing strategy.

SaaS marketing companies need to be innovative with ideas and use a blend of services as they fit for promotion and marketing.

Conclusion:

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses.

Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

Are you planning to develop you next SaaS application and implement SaaS marketing strategy for your existing app! Lets discuss with our experts 

How To Make Ecommerce Application More Engaging

Posted on by Jay

So, as time grew tough and people are expected to stay indoors longer than ever, don’t you consider taking your business to your customer’s home? 

The mobile revolution is here affecting lives stronger than ever before.

Having a mobile eCommerce app is the trend today. It is the easiest way to reach your audience and provide them the services.

Apps have become an indispensable part of our lives. With the scope of the Internet expanding so well, apps seem to be a cheap solution for targeting a wider audience ensuring connectivity, across boundaries, across regions, across districts, and domains.

With the outbreak of the pandemic, online delivery of essential goods and services are no more a choice but has become a government priority.

The scope has expanded to the regions where it was unheard of. The capacity is being extended and explored.

This is a high time to leverage on an eCommerce app and help push your sales and profits in the upward direction. 

Before you start wondering about hiring a website developer to make your entrance into the digital domain, let’s talk about the success principles of an eCommerce app. 

A Successful and High Engaging Ecommerce App 

Before you plan to take your business online, let’s talk about the basic principles of a successful and high-returning eCommerce app that would help your audience enjoy your services from the comforts of their bedrooms. 

Principle 1: Assessment for Customers

When you decide to take your business to your audiences’ devices make sure it has everything that they would need.

Never miss an update from us. Join 10,000+ marketers and leaders.

All the services, products, and variations should be mentioned clearly and easy to navigate. The ability to bring on-screen what your customer wants is the key here. 

Principle 2: Life Is Easy for Customers

It is important that the app you are about to launch serves its purpose well. It should be designed and developed in a way that the user can easily navigate through it and make payments.

If your users get what they want in the shortest navigation, your app is going to slay the market, surely.

Principle 3: Element of Surprise for Your Customers

This is one thing that is going to earn you great ROI. Surprises are something that everyone loves!

Add some interesting elements, offers, and discounts for your customers that would make them stay connected with your business.

And if you have something interesting that your customers need to know about then just a few notifications. Interesting way to market, isn’t it? 

Principle 4: Space for Your Customers

Give your customers some space for themselves. They need to express their gratitude, complaints, and reviews.

This is a great way to see if your customers love your product or not. Also, this would increase their engagement with the app.

You can click here to hire salesforce consulting services to come up with a CRM your customers can engage with easily. Done!

These are the four principles on which the foundation of an eCommerce app is built.

It is important that your eCommerce app developer sticks to these principles before bringing something else on the stage.

Now that we know the principles let’s further move ahead and see how to develop an eCommerce app your customers would love. 

Develop an Ecommerce App That Sells!

When speaking of Eommerce app development a lot of organizations have sailed through the turn of tides in the app market.

They all excel in building applications that are unique for each customer. Here’s a detail of the process of building an eCommerce app that succeeds in today’s market scenario. 

Define the Niche

The first thing before you set a store is to know what you are going to sell.

This is the first step. Identify your niche and enlist the products and the variations that you plan to sell. Studying your audience and the targeted area is a great move.

When your niche is decided, the buying tendencies, popular items, importing certain stuff, etc. can be explored better. 

Knowing the niche would help you determine the design and style of your app.  

List Essential Features

When the product engineer plans your app, it is important they enlist the features that need to include in your app.

These features should fulfill the purpose of your app and help the audience reach the desired item in the least number of clicks.

Some essential features that the simplest eCommerce app to the most creative ones should have been are mentioned here:

  • Authentication feature for app set up 
  • Categories and subcategories to search for the product 
  • Review system to increase user engagement 
  • Integrate payment methods 
  • Interesting and compelling push notifications 
  • 24*7 customer support 
  • Features for intuitive analysis 

These are just a few features that even the basic eCommerce app has. You can further add features that would make things easier for you and impress your customers.

Design Element Aesthetic 

 The pinnacle of the success of your app is its visual appeal. The user aiding design makes it easier for the customer to interact with the app.

Coming up with a design that interacts with the user and provides keys and buttons to navigate easily is something that your customers would love.

The important points to consider here are:

  • Placement of essential features 
  • Simplifying check-out process 
  • Ease of order placing 
  • Simple tracking 

These are a few things that your product engineer needs to consider before the implementation and development part begins. 

Find the Right Platform

Now, that we have moved to the development part, it is important to find the right platform for developing your eCommerce app. It could be android, ios, or Progressive Web App.

Many on-demand app developers make it easier for their clients to select the right platform considering the region of their operation, the economic situation of priority customers are all the determining factors of platform selection.

The right platform makes it easier for you to reach the target market and generate the expected ROI. 

Test Your Application

As the platform is decided, we next move to eCommerce application development. Often developers ensure the working of functionalities and features with the help of a QA and testing team.

Some of the standard test cases that are considered are: 

  • Execution pattern eCommerce application
  • Online payment functionality
  • Compatibility with web browsers
  • SEO and mobile responsiveness
  • Social Media integration

Testing and quality analysis of the app is important. Once the app clears this phase, you can be assured of bringing in the market a flawless app. 

Launch Your App

Now is the right time to launch your app. In the first phase, you would rather be interested in marketing strategies to make your app popular before it is brought to the market.

Most companies use traditional techniques like social media promotions, google ads, video ads, and many other techniques like gaming, offers, etc to take the app to the right audience as quickly as possible.  

And with this, you are all set to hit the market with your eCommerce mobile application!

Bonus

One thing that keeps any eCommerce-based company moving ahead of its competition is its way of treating the customer and responding to their queries.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

One needs to be really creative and think out-of-the-box to reflect their care and affection for the customers.

Find out innovative strategies to engage your customers with the app and you are ready for the long run. 

Conclusion

A dexterous study of the steps here would help you come into the market with an app that reflects well. 

Most developers follow these steps to make sure that their client’s app is unique and innovative and hits the road to success in a matter of weeks.

If you are looking forward to coming up with an eCommerce app like Amazon or eBay, all you need is to have a basic plan ready.

Once you have a basic plan of what you need, hitting the market with a high-reflecting app would become a child’s play. 

Do you still need more clarification for developing a high-engaging app? Let’s discuss.

Future Of Magento Ecommerce Trends To Implement

Posted on by Amaira

The online world is bombarded with E-commerce websites and this business model is growing at an exponential rate. To enjoy success in such a competitive market, your E-commerce store needs the latest & innovative trends.

Magento is among the most effective CMSs as it offers result-oriented features like a mobile-friendly platform, cost-effectiveness, flexibility, and scalability.

Because of these features, Magento has become extremely popular and is dominating the online selling industry.

E-commerce stores need to integrate innovative trends to offer engaging & unique experiences to customers.

Never miss an update from us. Join 10,000+ marketers and leaders.

These trends ensure the growth of online selling stores and the business model is slowly replacing brick-n-mortar selling.

Change is growing at a rapid pace within the industry. Online sellers are always on their toes as the future is completely unpredictable.

The best approach is to integrate futuristic trends. Startups & entrepreneurs are consulting Magento experts to leverage the power of the latest trends. In this post, we are discussing different E-commerce trends.

Let us learn about the different E-commerce trends in detail.

1. Personalized Shopping

Seeing the growing number of new E-commerce websites within the market, it becomes crucial to building customer-centric websites to boost user experience.

Here Magento CMS brings plenty of advantages to Ecommerce world. The CMS can facilitate the building of highly responsive websites and apps.

This gives the potent scope of personalization.

With Magento, it becomes easy to send push notifications and emails to customers based on their shopping behavior.

A popular trend is to come up with personalized product pages as per user requirements.

2. Voice Commerce

By the end of 2021, the demand of smart speaker will grow by more than 30%. This clearly states it is the most demanding E-commerce trends to implement.

In fact, some brands are offering smart speakers with the features to book ticket to shopping online.

Several online merchants taking assistance from Magento Experts to implement voice commerce in their online stores.

Voice search in E-commerce website development will bring higher ROI.

Few tips to integrate voice search are mentioned:

  • The integration of Amazon Alexa & Google Assistants
  • Content optimization for voice queries
  • Facilitating a simple flow to buy products
  • Voice-based navigation on the website

3. Social Commerce

When it comes to the improvement of online sales and overall business ROI, the social commerce trend can’t be ignored.

Shoppers take keen interest in the websites integrated with social media platforms for sharing.

This makes it a preferred choice for buyers to know about all the top-rated deals on the Internet.

The number of online ads are growing with each passing day over social media platforms. This makes people aware about latest products & services in a convenient manner.

Hence, a dedicated Magento developer can never miss out on such a remarkable trend.

It has become a need these days for the guaranteed success of any online selling website.

4. AR/VR

The technological revolution is completely transforming industries. This is because of the emergence of latest technologies comprising Virtual Reality & Augmented Reality.

Seeing the relevance, these technologies are highly beneficial during the E-commerce website development.

Several people complain about the product feel & look present in brick-n-mortar store.

VR & AR technologies have helped online merchants to eliminate such gaps in online shopping.

There are plenty of reasons why E-commerce merchants are considering the integration of these trends. Shoppers can easily visualize products with the inclusion of latest AR technology.

Shoppers with ease can check whether the product is worth buying and meeting their demands or not.

The use of AR/VR is a super exciting trend that will be the most talked in the year 2021.

5. Artificial Intelligence

The Artificial Intelligence implementation in E-commerce business for product recommendations is not hidden from the whole world.

In the last few years advanced algorithms are introduced to uplift AI technology.

E-commerce websites get the chance to prepare for smarter product suggestions that will overall improve the customer experience.

Different trends are integrated with the support of Artificial Intelligence.

The customization of trends as per the buyer behavior & market needs will help to determine the best scenario for listing different products.

It will boost the marketing & sales efforts of different E-commerce businesses.

6. Push Notifications

Magento offers the option of customized push notifications for its visitors. First of all study the buying patterns and click behavior of the customers to send push notifications.

The primary objective of PUSH notification is to retain existing customers and engage new ones. In Magento 2, it is easy to communicate with the customers even after the website is closed.

The Web Push Notification extension work by using the web browser to show push notifications.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Hence, the customer can see the push notification whenever their web browser is open.

The push notification is an important tool to interact with the customers and get instant feedback. It captures the instant interests of the customers.

Thus, building a pure organic customer base in your niche.

Wrapping Up:

We have discussed the top-trends of Magento E-commerce for this year. After going through the post, we hope you have proper idea of how the CMS continues to build its standards.

Hence, why not take the leverage of these technology trends to enrich your website?

Consult an experienced E-commerce development company that can always be by your side to offer instant support services.

This is a perfect investment plan to remain competitive in the world of E-commerce.