Tag: App Developer

Top 9 Tips Before You Go For Mobile App Development

Posted on by Jay

The mobile app has a significant amount of opportunity to communicate, engage with users and customers.

It’s always good to hear that, you are planning a mobile app for your business.

No doubt you have great ideas but how are you going to build it? What important factors you will consider while developing an app?

These always matters for you to stand out from the crowd.

Developing a mobile app is not just like getting things done from your mobile app developer.

It must be organized; feature full and well designed to meet the end-users requirements.

Otherwise, your app may get unnoticed among the huge numbers of competitive apps.

So, it will be more productive for you to note down all your ideas and sketch all in a paper. Before jumping with your decisions, please make sure to consider few aspects which are much needed.

Here in this article, I’ve put together this list of things that you need to think about before you start mobile app development.

Here you go,

1. Purpose of App Development

It’s very important for you to know the real reason or purpose of your app development and how it will help your business.

You must have a clear vision of your app and this must be aligned with your business objective.

The mobile world is growing fast and people prefer more towards comparing to the desktop.

More than 4.9 Billion global mobile users are using their mobile phone in browsing and it is likely to reach 5.07 billion by 2019.

So the chances of reaching more users and generating revenue are much high through mobile apps.

Coming to the mobile usages report of the top global market like USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia from comScore, mobile users are consuming 2x minutes comparing to the desktop.

Mobile vs deskop Average Usages

(Source: smartinsights.com)

2. Deep Market Research

Market research is the first and foremost thing before developing app relating to your product and service.

In-depth market research of competitors gives clear insights about your competitor’s strengths and weakness. You need to research on some points like,

  • Who are your competitors?
  • What is their business strategy?
  • What are their strengths and weaknesses?
  • What are their customers saying in the reviews and on social media?
  • What is their unique selling point?

Through your research, you can outline your business objective and you can avoid repeating the mistakes your competitors made.

3. Know Your Target Audience

Market research of your business not only helps you collecting information about your competitors but also helps in understanding your target audiences. Knowing target audience and their behaviour is not an easy task but the deep analysis can make it possible.  Ask yourself the below questions, to get know your targeted audience.

  • What will be the key functionality of app?
  • Which functionality are people using more?
  • Which functionalities giving pain to users?
  • Which business goals will it help you achieve?
  • What audience will benefit from it?

4. Ways to Generate Revenue from App

Mobile App plays a different role in generating revenue for your business. Some app directly generates revenue where others are serving as a resource for users.

There are strategies like private advertisement inside your application to start earning on pay per click or pay per view basis.

Once your application will get 1000 installation naturally, you will avail the free banner ad service and include your advertisement code to your application through affiliate advertisement.

Make your app Freemium which is free for download but certain features are locked and they can only be accessed through purchase.

You can also make your app premium where the user needs to purchase the app from the store to earn direct money.

5. Platform to Select

Choosing the right platform for an app is completely depend open the features and users. Whether you choose iOS or Android to build your app but you need to consider your business model, user demographics, and the market you are targeting.

According to Statista the global market share held by the leading Smartphone operating systems in sales to end users from 1st quarter 2009 to 2nd quarter 2017 is,

Mobile Platform Users

(Source: Statista)

If you look at the Statista report of ComScore, Android is leading Smartphone operating system in the United States

iPhone Users

(Source: Statista)

Both operating systems are getting used by a sizable audience. Choosing the right platform completely depends on your business requirement, budget, and timeframe to complete.

It is good that you should analyze your target audience usages before development.

6. Rich Features

There is a simple mantra, “If you are doing something, do it with 100% efficiency and accuracy, else just don’t do it.

“It’s always true that best features always keep users with you. So now the question comes – how you will know which features are best for your business and end users?

To get the solution for the above you need to ask yourself about,

  • What features your target users are looking for?
  • Does your planned feature provide great value to your business and users?
  • Will the audience use it?
  • How app can be more user-friendly?

You need to focus on features that will deliver biggest impact rather adding unused features.

7. Usability for End users

Usability is the process of identifying user’s need and providing a good environment to achieve a specific goal effectively.

Usability is the combination of good user interface, easy to use, memorable, unique and better looks for user satisfaction and error-free interface.

If the app will not provide better usability to the end users then the success rate will ultimately suffers.

Mobile App should be in such a way that user can be able to use the features without any assistance.

8. App Marketing and Store Optimization

Marketing highly affects the success of your mobile app. App branding, pre lunch and post lunch efforts maximized the web presence.

Before developing an app you need to plan about the logo, content and colour combinations to stay ahead of competitor’s app and consistency should be maintained in all places.

You need to find out the channels where you will get your target users and plan according to that to reach them through content, images, and videos.

Reach the influences in your niche and approach them personally to put your app in front of your audiences.

App store optimization helps users to find your app in stores. So plan a suitable name and prepare a unique title and descriptions with character limits for your app.

Plan to create some high-resolution screenshot images of your app and videos to add to the app store for aware users about your app.

9. App Development Cost

The app development cost completely depends upon the features you want to implement and the man-hour needs to spend on it.

It’s not an easy task for you and me to tell how much it really costs to develop a mobile app.

To some extent, an app developer can tell you and estimate the cost based on your requirements. You need to be careful while developer does the estimate.

If you are planning to hire a developer, you must ask some valid questions to him/her.

Conclusion

Development of mobile app is little expensive and time consuming process to be successful in the market.

If you will keep the above points in your mind before development, then the app development process will be easier and you can jump the distance easily.

A right mobile app developer or agency can guide you in proper way and you will get benefited.

Andolasoft is one of the recognized mobile app development company help you in all your queries. It’s not late yet, plan well, we’d love to assist.

How To Increase Your Mobile App Downloads

Posted on by Lori H Morrisis

You have finally built a mobile app of your own! You really love your app icon and design, and it works perfectly on all of the devices that you tested it on.  You found a competition-free and unexplored niche.

There is just one problem (and unfortunately, it’s a major one): your app isn’t being downloaded by anyone.

If this is the case, then you have encountered the same problem that numerous app developers encounter after their apps have been published.

Don’t get discouraged – if you would like the entire world to use your mobile app – you can make this happen.

You can start making some real money after you begin getting downloads.

It just takes the right knowledge and some effort in order to get attention for your app from the masses.  In order to learn all of the best ways for increasing mobile app downloads, first, you have to understand how people download apps.

Let’s discuss some essential mobile application development language.

Most likely you have a basic understanding of what search engine optimization (SEO) is.  But do you know about app store optimization (ASO)?

In terms of your app’s success, they are quite similar, but ASO has an even bigger impact on your app’s listing than SEO does for Google’s search results. In addition, ASO specifically increases your app’s visibility in the market.  The higher its rank is, the more people will be able to find your app when doing a search.

After your app has been found by a user, ASO helps to determine as well whether or not the person will download your app.  Your ASO is affected by a number of different factors:

Positive Reviews – A mobile app with more positive reviews will have a higher rating.  When an app is highly rated by users, it will be ranked highly also, which will increase the number of downloads the app gets.

App Downloads – The higher the number of downloads your app gets, the more it will receive.  To rank highly, the goal of an app published should be to get steady amounts of downloads.

Keyword Relevance – Apps that have popular keywords in the description and title will get more downloads.

Revenue – Apps that have a good revenue generation record will receive more visibility in the app store.

Country – Your ranking for a region might be influenced by regional success.  There can be a snowball effect when your rankings are boosted in multiple regions.

Back links – Your app rankings can be improved if you have back links points to numerous relevant pages.

Social Proof – The popularity of your app across various social media platforms may affect its rankings in the app store – particularly on Androids.  Google+ shares and +1’s can determine whether your app is ignored or noticed by users.

App Starts – How many times your app is actually opened by users can impact your ranking significantly.

Retention – Your rankings can be affected by how many people keep your app for 30 days vs. how many uninstall it.  Your app description should be catered heavily towards your target audience in order to ensure retention.

When all of the above is taken into account, it can change how the general public perceives your mobile app dramatically, and how the app store algorithms treat it.

Now that you better understand the fate of your app after it has been published, we can take a more detailed look at some of the best ways to increase downloads of your app.

Get an Enticing App Icon Created

The first thing that somebody will see inside of the app store is your app icon, so your chosen design is crucial to your success.  When users are scrolling through an app store, your icon should pop out and be recognizable and eye-catching.

Be sure that the design you use clearly represents your app.  It needs to provide a clear idea of what users will get after they have installed your app.

Your app icon should be straightforward and not be too flashy.  It is best to keep things simple – you don’t want it to be too confusing or look cluttered.

Social Media Outreach

Even before making decisions regarding which social networks you want to use for building the public persona of your app, you first must decide which angle to get started from.  That means that the social media voice that you use needs to match the personality of your app.

What does your app resemble?  If it was a human, what would it act and sound like?

Use that voice on a consistent basis whenever you are posting.  If you have a cool and edgy app, then don’t use bland business language and bore your fans.  However, if you have an app that is geared for young professionals, then that type of business language might be well-suited for your audience.

The social media platforms that provide the most attention for apps are:

  • Twitter
  • Facebook
  • Pinterest
  • YouTube
  • FourSquare
  • LinkedIn

Don’t just post promotions and information about your app on the social platforms.  Instead, engage and create conversations with fans. To increase engagement, respond to the comments in the voice of your app.  This type of relationship will help to increase the amount of positive word-of-mouth you get for being committed to your users, and as a result, will increase your downloads.

Effectively Market Your App

Don’t get too conservative with your marketing budget.

Marketing is typically used structured over several months or weeks.  However, if you would like your app to see a sharp spike in the number of downloads quickly then, concentrate your marketing spend all within a short time frame.

In order to roll out a comprehensive marketing campaign at the same time does take dedication and courage, but you can see some outstanding returns when it is done successfully.

Depending on how much your total budget is, you should spend your money within a couple of days or at most a week.  Your advertising should be spread across the most popular channels that your target audiences use, and may include the following:

  • Social media
  • Websites like Digg and Reddit
  • Relevant magazines and blogs
  • App directory sites
  • Content marketing
  • SMS marketing
  • Email marketing

You will receive many of your downloads from organic searches, however, you will also get a lot of downloads from the landing page on your website.   That is why you need to have a webpage created that is dedicated to your new app and has a clear call-to-action that tells users to download the app.

Request Reviews

If you are able to get positive reviews from your app’s fans, it will result in an exponential increase in your downloads.

Reviews declaring that your app is valuable or that state that it provides an excellent user experience are great testimonials that tell other users that it is worth it to download your app.

You may be tempted to buy fake reviews to increase how much attention your app gets overall. However, if the app store discovers you have used that tactic, your app may be suspended.

Organic reviews coming from real individuals are much more valuable for your app compared to ones that are fabricated since you can learn from them also.  They will not only provide other users with feedback and a better understanding of the app, but they can also tell you what things need to be changed or fixed.

Request reviews from various individuals who have real influence.  Critics from major tech websites and popular You Tubers with big audiences are some excellent targets to send requests to.

Mention in your press release that you want to get feedback on your app.  The media outlets in some cases will have somebody on their staffs already who reviews apps.

Since you alerted them to something that relates to your product, they might return the favor and give you a positive review. After a publication has reviewed you, then contact all the smaller outlets you reached out to previously.  Tell them about the new article.  It may cause them to write their own review.

In the end…some closing points

It isn’t always easy to achieve getting more downloads of your app.

However, if you follow best practices and use the tips above, you will see a significant increase in your app store rankings and downloads.

Always keep in mind what your target audience’s preference is when trying these strategies out.   What works the best with general consumers may not work the same for your audience, so keep their best interests in mind when using these tips.

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