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How to Transform Mobile UX with Augmented Reality

Posted on July 10, 2024 by admin

Augmented Reality (AR) has swiftly transitioned from a futuristic concept to a powerful tool that’s revolutionizing the way we interact with the digital world.

AR blends the real and virtual environments, overlaying digital content onto the physical world through mobile devices. This technology has profound implications for enhancing mobile app user experiences across various industries.

In this blog, we’ll explore the impact of AR on mobile app user experience and how it’s reshaping the landscape of mobile applications.

1. Enhanced User Engagement

Augmented Reality transforms ordinary mobile apps into immersive experiences that captivate users. By integrating AR, mobile app development can provide interactive content that keeps users engaged for longer periods.

For instance, AR gaming apps like Pokémon GO leverage AR to merge gameplay with the real world, creating an engaging and addictive user experience.

This level of interaction not only entertains users but also fosters deeper connections with the app.

2. Improved Visualization

One of the most significant advantages of AR is its ability to enhance visualization. In retail, AR allows users to visualize products in their real-world environment before making a purchase.

AR apps like IKEA Place enable users to place virtual furniture in their homes to see how it fits and looks.

This not only enhances the shopping experience but also reduces the likelihood of returns, as customers have a clearer understanding of the product before buying.

3. Personalized Experiences

Augmented Reality can deliver highly personalized experiences tailored to individual users. For example, beauty apps like YouCam Makeup use AR to let users try on makeup virtually.

By analyzing facial features, the app can suggest products and styles that suit the user’s unique appearance. This personalized approach increases user satisfaction and boosts confidence in purchasing decisions.

4. Educational and Training Applications

AR is a powerful tool for education and training, offering interactive and engaging ways to learn new skills.

AR-based training apps like AR Anatomy provide medical students with a detailed, interactive view of the human body, enhancing their learning experience.

Similarly, AR-based training apps can simulate real-life scenarios, allowing professionals to practice and refine their skills in a safe, controlled environment.

5. Enhanced Navigation and Wayfinding

AR improves navigation by overlaying directional cues onto the real world. Navigation apps like Google Maps AR provide users with real-time, on-screen directions that make finding their way easier and more intuitive.

This eliminates the confusion often associated with traditional map-based navigation and enhances the overall user experience.

6. Increased Accessibility

AR can make information more accessible by presenting it in a visual and interactive manner. For individuals with disabilities, AR can provide alternative ways to interact with their environment.

For instance, AR can offer audio descriptions of visual content for visually impaired users or visual cues for those with hearing impairments, making AR apps more inclusive and user-friendly.

7. Boosted Marketing and Advertising

AR is transforming marketing and advertising by offering more interactive and engaging campaigns. Brands can create AR experiences that allow users to interact with products in a fun and memorable way.

For example, AR ads can enable users to see how a piece of clothing looks on them or how a car would look in their driveway, driving higher engagement and conversion rates.

8. Challenges and Considerations

While AR offers numerous benefits, it’s important to consider the challenges involved in its implementation. Developing AR experiences requires specialized skills and can be resource-intensive.

Additionally, ensuring a seamless and bug-free AR experience is crucial, as technical glitches can detract from user satisfaction.

Privacy concerns also arise, as AR apps often require access to camera and location data, necessitating robust data protection measures.

Conclusion

Augmented Reality is undeniably transforming the mobile app landscape, offering unprecedented levels of engagement, visualization, and personalization.

By leveraging AR in mobile app development, app developers can create immersive and interactive experiences that captivate users and enhance their satisfaction.

As AR technology continues to evolve, we can expect even more innovative applications that redefine how we interact with the digital world through our mobile devices.

Embracing AR in mobile app development is not just a trend but a strategic move to stay ahead in an increasingly competitive market. If you want to develop modern AR-enabled mobile apps, then Andolasoft is the right mobile app development agency for you.

How To Build Killer iOS Mobile Apps?

Posted on May 28, 2024 by Jay

In today’s digital age, mobile apps have become an integral part of our daily lives, revolutionizing how we communicate, work, shop, and entertain ourselves. Building a disruptive iOS mobile app requires more than just technical expertise; it demands creativity, innovation, and a deep understanding of user needs and market trends. Among the plethora of mobile platforms available, iOS stands out for its user-friendly interface, robust security features, and loyal user base.

If you are looking to build modern iOS apps that are optimized to outperform in your niche then Andolsoft is the best iOS app development agency for you.

In this blog, we’ll explore the essential steps and strategies to unleash innovation and create a disruptive iOS mobile app that captivates users and disrupts the industry.

1. Understand Your Audience and Market

The foundation of any successful iOS mobile app lies in understanding your target audience and the market landscape. Conduct thorough market research to identify gaps, trends, and opportunities.

Analyze competitors’ apps to learn from their strengths and weaknesses. Gather insights into user preferences, pain points, and behaviors through surveys, interviews, and user data analysis.

This deep understanding will guide your app’s design, features, and marketing strategy, ensuring it resonates with your target audience.

2. Define Your Unique Value Proposition

To disrupt the market, your iOS mobile app must offer something unique and valuable that sets it apart from existing solutions. Define a compelling value proposition that addresses a specific need or pain point of your target users.

Focus on solving problems, enhancing convenience, or delivering experiences that users can’t find elsewhere.

Whether it’s a revolutionary feature, seamless user experience, or innovative business model, your app’s value proposition should clearly communicate why users should choose it over competitors.

3. Embrace Design Thinking and User-Centric Design

User experience (UX) is a critical factor in the success of any mobile app, especially in the competitive iOS ecosystem. Embrace design thinking principles and adopt a user-centric approach to app development.

Create wireframes, prototypes, and mockups to visualize the app’s interface and user flow. Conduct usability testing and gather feedback from real users to iterate and refine the design iteratively.

Prioritize simplicity, intuitiveness, and aesthetics to create a delightful user experience that keeps users engaged and coming back for more.

4. Leverage Cutting-Edge Technologies

Disruptive iOS apps often leverage cutting-edge technologies to push the boundaries of innovation and deliver unique experiences.

Explore emerging technologies such as augmented reality (AR), machine learning (ML), blockchain, or Internet of Things (IoT) to enhance your app’s capabilities.

Whether it’s integrating AR features for immersive experiences, implementing ML algorithms for personalized recommendations, or leveraging blockchain for secure transactions, strategic use of technology can differentiate your app and capture users’ attention.

5. Agile Development and Continuous Iteration

In the fast-paced world of mobile app development, agility is key to staying ahead of the curve. Adopt agile development methodologies such as Scrum or Kanban to enable rapid iteration and adaptation to changing requirements.

Break down the app development process into small, manageable tasks or sprints, allowing for frequent releases and feedback loops.

Embrace a culture of continuous improvement, where each iteration brings the app closer to perfection based on user feedback, analytics, and market insights.

6. Prioritize Security and Data Privacy

With growing concerns about data privacy and security, users expect mobile apps to prioritize their personal information’s protection.

Ensure your iOS app complies with Apple’s strict security guidelines and follows industry best practices for data encryption, authentication, and secure communication protocols.

Implement robust security measures to safeguard user data from unauthorized access, breaches, or cyber threats.

Transparency and proactive communication about your app’s security measures can build trust and confidence among users.

7. Create a Seamless Onboarding Experience

First impressions matter, especially in the competitive app market. Design a seamless onboarding experience that guides users through the app’s features and benefits from the moment they launch it.

Keep the onboarding process simple, intuitive, and frictionless, minimizing the steps required to get started. Use interactive tutorials, tooltips, or guided tours to familiarize users with key functionalities and encourage exploration.

A well-crafted onboarding experience can significantly impact user retention and engagement, setting the stage for long-term success.

8. Invest in Marketing and Promotion

Even the most innovative iOS app won’t succeed without effective marketing and promotion. Develop a comprehensive marketing strategy that encompasses app store optimization (ASO), social media marketing, influencer partnerships, content marketing, and paid advertising.

Create compelling app store listings with eye-catching visuals, engaging descriptions, and targeted keywords to improve visibility and attract downloads.

Leverage social media platforms, blogs, and forums to generate buzz and create a community around your app. Engage with users, respond to feedback, and continuously promote your app to maximize its reach and impact.

Conclusion

Building a disruptive iOS mobile app requires a combination of creativity, technical expertise, and market insight.

By understanding your audience, defining a unique value proposition, embracing user-centric design, leveraging cutting-edge technologies, and prioritizing security and privacy, you can create an app that stands out in the crowded app market.

With agile development, continuous iteration, seamless onboarding, and strategic marketing, you can unleash innovation and disrupt the industry, leaving a lasting impression on users and shaping the future of mobile technology.

Andolsoft is a leading developer of optimized iOS apps. We have expertise in technologies such as Xcode, Swift, ObjectiveC and other frameworks necessary to build our clients million dollar iPhone and iPad apps.

What are the Latest Trends in Mobile App Development

Posted on May 13, 2024 by Jay

In our rapidly evolving digital landscape, the future of mobile app development promises to be both exciting and transformative.

Mobile apps have become integral to our daily lives, reshaping how we communicate, work, shop, and entertain ourselves.

As we look ahead, emerging technologies like artificial intelligence, augmented reality, and 5G connectivity are revolutionizing the way we design, build, and interact with mobile applications.

Exploring this dynamic future offers insights into the trends and innovations that will shape the next generation of mobile experiences.

1. AI and Machine Learning Integration

Artificial Intelligence (AI) and Machine Learning (ML) are poised to revolutionize mobile app development.

In the future, apps will become smarter and more intuitive, capable of understanding user preferences, predicting behavior, and offering personalized experiences.

AI-powered chatbots will enhance customer support, while ML algorithms will optimize app performance and content delivery based on user interactions.

2. 5G Connectivity

The rollout of 5G networks will significantly impact app development.

With ultra-fast speeds and lower latency, 5G will unlock new possibilities for real-time applications, augmented reality (AR), and virtual reality (VR) experiences.

Developers will leverage 5G to create richer, more immersive apps that harness the full potential of high-speed connectivity.

3. Internet of Things (IoT) Integration

The Internet of Things (IoT) will continue to expand, leading to a proliferation of connected devices.

These apps will act as central hubs for controlling and monitoring IoT devices, ranging from smart home gadgets to wearable technology.

Developers will focus on creating seamless integrations between apps and IoT ecosystems, enabling users to interact with their devices effortlessly.

4. Cross-Platform Development

Cross-platform frameworks like Flutter and React Native will gain further traction, allowing developers to build apps that run seamlessly on multiple platforms with a single codebase.

This approach streamlines development processes, reduces costs, and accelerates time-to-market.

As the demand for consistent user experiences across devices grows, cross-platform development will become the norm.

5. Enhanced Security Measures

As the apps handle increasingly sensitive data, security will remain a top priority.

Future app development will prioritize robust security measures, including biometric authentication, advanced encryption techniques, and secure APIs.

Compliance with stringent data protection regulations will be essential to earning user trust and safeguarding privacy.

6. Focus on User Experience (UX) and Accessibility

User experience will continue to drive mobile app design and development. Apps will prioritize intuitive interfaces, fluid navigation, and personalized content to enhance engagement and retention.

Furthermore, accessibility features will become more prevalent, ensuring that apps are inclusive and accessible to users of all abilities.

7. Integration of Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies will reshape app experiences, particularly in gaming, e-commerce, education, and entertainment.

From immersive AR shopping experiences to VR-based training simulations, apps will leverage these technologies to create captivating and interactive environments.

Conclusion

In conclusion, the future of mobile app development holds immense potential for innovation and disruption. The integration of advanced technologies, coupled with evolving user expectations, will continue to drive this field forward.

To succeed in this dynamic landscape, developers and businesses must stay agile, continuously adapt to new technologies, and prioritize user-centric design.

By embracing these changes and harnessing the power of emerging technologies responsibly, we can create mobile applications that are not only functional but truly transformative, enriching the way we live, work, and connect in the years to come.

Exploring the future of mobile app development is not just about anticipating trends; it’s about shaping the digital experiences that will define our future interactions with technology. Hire Andolasoft to craft engaging mobile applications that are aligned with the latest trends and customized to your business needs.

Latest Facts and Trends in Fitness App Development

Posted on February 8, 2024 by Jay

In our modern, time-constrained lives, the significance of fitness apps has grown exponentially.

These digital tools have evolved into essential companions for individuals committed to maintaining a healthy lifestyle, offering not just convenience but also a diverse range of features tailored to various fitness aspirations and preferences.

From monitoring daily activities to delivering personalized workout plans, fitness apps have revolutionized the way people engage with their wellness journeys.

A prominent trend in the ever-evolving landscape of fitness app development is the seamless integration of wearable devices.

These gadgets, including fitness trackers and smart watches, have witnessed a surge in popularity in recent times. They empower users to keep tabs on their heart rate, monitor step counts, and even analyze sleep patterns.

The synergy between these wearable’s and fitness apps provides users with a comprehensive snapshot of their health and fitness metrics.

This integration simplifies the process of setting and attaining fitness goals, making the journey towards well-being more accessible and personalized.

Source: grandviewresearch.com

1. Market Research: Understanding the Pulse of Fitness Trends:

Before diving into development, conduct thorough market research to identify the latest fitness trends in 2024.

Understand the preferences of your audience, analyze competitor apps, and pinpoint areas where your app can provide unique value.

2. Defining Your App’s Unique Selling Proposition (USP):

Clearly define the purpose and goals of your fitness app. Consider what sets it apart from existing solutions.

Whether it’s innovative workout routines, personalized nutrition plans, or a vibrant community feature, a strong USP will be key to attracting and retaining users.

3. Choosing the Right Platform: iOS, Android, or Both?

Make informed decisions about the target platform(s) for your app. Analyze user demographics, preferences, and market share to determine whether you’ll develop for iOS, Android, or both.

Ensure that your choice aligns with your target audience.

4. Wire framing and Design: Crafting a User-Centric Experience:

Develop wireframes to outline the app’s structure and user flow. Focus on creating an intuitive and visually appealing design that aligns with the latest design trends in 2024. Prioritize user experience to keep users engaged and motivated.

5. Backend Development: Building a Solid Foundation:

Establish a robust backend infrastructure to handle user data, authentication, and other essential functionalities.

Choose a secure and scalable database to store user information, ensuring the privacy and security of your users’ data.

6. Frontend Development: Bringing the Design to Life:

Implement the frontend of your app, ensuring a seamless and responsive design across various devices.

Incorporate interactive elements for a dynamic user experience and prioritize smooth navigation throughout the app.

7. Integration of Features: Enhancing User Engagement:

Implement core features such as workout tracking, goal setting, and social sharing.

Additionally, integrate APIs for geolocation, push notifications, and payment processing to enhance the overall user experience.

8. Testing: Ensuring a Bug-Free Experience:

Conduct rigorous testing to identify and eliminate bugs. Test the app across different devices and screen sizes to guarantee a consistent and reliable user experience. Prioritize user feedback during this phase to refine and optimize your app.

9. Security Measures: Safeguarding User Data:

Implement robust security measures to protect user data and ensure secure transactions. Stay proactive in addressing potential vulnerabilities and regularly update security protocols to maintain user trust.

10. Optimization for Performance: Speed and Responsiveness:

Optimize your app for speed and responsiveness. Regularly analyze performance metrics and user feedback to identify areas for improvement. Consider integrating analytics tools to gather insights and refine your app based on user behavior.

11. Launch: A Strategic Rollout:

Plan a strategic launch, incorporating effective marketing strategies to promote your app. Leverage social media, influencers, and partnerships to create buzz around your fitness app. Release your app on major app stores and monitor its performance closely.

12. Post-Launch Support and Updates: Continuous Improvement:

Provide ongoing support for users, addressing any issues promptly. Regularly update your app to introduce new features, fix bugs, and stay ahead of the competition. Pay attention to user feedback and adapt your app to evolving fitness trends.

Latest Trends in Fitness App Development

The fitness app landscape is evolving at a rapid pace, fueled by technological advancements and an ever-growing interest in health and wellness.

As we step into 2024, the trends shaping fitness app development are more exciting and transformative than ever.

In this blog, we’ll explore the top trends that are set to dominate the fitness app scene and redefine how users engage with their health and fitness goals.

Source: businessofapps.com

1. Immersive Augmented Reality (AR) Workouts:

In 2024, expect fitness apps to leverage augmented reality for an immersive workout experience.

Users can engage in interactive and dynamic workouts that blend seamlessly with their surroundings, adding an element of excitement and motivation to their fitness routines.

2. Personalized Nutrition Plans with AI:

Artificial Intelligence (AI) is making waves in fitness app development by offering personalized nutrition plans based on individual health data and preferences.

These AI-driven features analyze users’ dietary habits, health metrics, and fitness goals to provide tailored nutritional recommendations, enhancing overall wellness.

3. Gamification for Increased Engagement:

Gamification elements continue to be a driving force in fitness apps. In 2024, we anticipate more apps incorporating game-like features such as challenges, rewards, and virtual competitions to keep users motivated and engaged on their fitness journey.

4. Integration of Wearable Technology:

The synergy between fitness apps and wearable devices is set to deepen. With the increasing popularity of smart watches and fitness trackers, apps will seamlessly integrate with these wearable to provide real-time health and performance data, fostering a holistic approach to fitness tracking.

5. Holistic Wellness Platforms:

Fitness is no longer just about exercise; it’s a holistic approach to wellness. Expect fitness apps in 2024 to expand their offerings to include features like mindfulness, mental health tracking, and sleep analysis, providing users with a comprehensive view of their overall well-being.

6. Social Fitness Communities:

Building on the success of social features, fitness apps will continue to emphasize community engagement.

Users can connect with like-minded individuals, share their achievements, and participate in virtual classes or challenges, creating a supportive and motivating environment.

7. Voice-Activated Workout Assistants:

Voice technology is finding its way into fitness apps, allowing users to control workouts, receive guidance, and track progress hands-free.

Voice-activated workout assistants enhance user convenience and accessibility during exercise sessions.

8. Real-Time Feedback and Analysis:

Users crave instant gratification and feedback. Fitness apps in 2024 will leverage real-time analytics to provide users with immediate insights into their performance, enabling them to make informed decisions and adjustments during their workouts.

9. Subscription-Based Models with Premium Content:

To access exclusive features, workouts, and personalized content, fitness apps will increasingly adopt subscription-based models.

Users are willing to invest in premium experiences that cater to their specific fitness needs, fostering loyalty and long-term engagement.

10. Sustainable Fitness Practices:

With an increased focus on sustainability, fitness apps will incorporate features that promote eco-friendly practices.

This could include virtual workouts that eliminate the need for commuting, or partnerships with eco-conscious brands that align with users’ values.

Conclusion:

As we embark on the fitness journey of 2024, these trends underscore the dynamic and innovative nature of fitness app development.

From augmented reality workouts to personalized AI-driven nutrition plans, the future of fitness apps is promising.

Developers and users alike can anticipate a landscape where technology seamlessly integrates with health and wellness, transforming how we approach fitness in the years to come.

Embrace these trends, stay agile, and be prepared to witness a revolution in the way we prioritize and achieve our fitness goals.

The Growth of Artificial Intelligence in Ecommerce

Posted on May 3, 2021 by Jay

Technology combined with eCommerce has taken the world by storm even prior to the Covid-19 crisis. Customer satisfaction, brand recognition, and the effectiveness of the sales procedures are the pillars on which the e-Commerce industry thrives. With technology increasingly infiltrating the e-commerce market, retailers are on the lookout for innovative ways to improve these aspects with newer features to automate processes and stay ahead of the curve.

All this reckoned with, the integration of AI proved to be a game-changer for eCommerce and retail platforms, thus shaping retail digitization.

The below graph indicates Statista’s estimates of retail sales to amount to nearly $30 trillion by 2023. Nasdaq estimates 95% of purchases by E-commerce to be facilitated by 2040.

(Source – indatalabs.com)

The implementation of Artificial Intelligence in eCommerce can change business functions with demand forecasting and big data based on behavior, product, and, action. The usage of AI in the eCommerce industry brings a set of unique perks to most retailers. Not only does it provide the luxury of shopping but also reduces costs and strengthens the top line and bottom line of the organization.

Recommendation Systems

Ecommerce application development companies offer intuitive web and mobile apps simplifying online ordering for retail customers. They integrate AI that gathers data based on user’s interests that also drive the rate of up-selling. Amazon is the best example that offers a customized web page to millions of users. Amazon’s recommendation engine is well-known for the use of AI in e-commerce to generate suggestions.

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Another industry magnate, Netflix, saves $1 billion a year, thanks to AI-powered systems that deliver 75% of content to users through targeted and customized recommendations. These technologies are built on top of big data.

Consumers can also receive non-trivial recommendations aligned to their current location. All in all, AI keeps track of your previous shopping habits and makes intelligent suggestions for similar items that you’ll enjoy just as much.

Definitely, the growth of Artificial Intelligence in the eCommerce industry has increased productivity with fully automated data processing to ease lives.

Chatbots in eCommerce

In 2020, nearly 77% of the most successful businesses generated leads through chatbots.

Chatbots are algorithm-based customer service tools built to enhance customer experience.

According to a study conducted by Bain & Company, businesses that connect and communicate with customers service requests on social media cite a 20% to 40% increase in revenue from those consumers.

Chatbots, which replace human workers, help to make more productive use of the resource by giving them more opportunities to contribute. High user rating and recommendation, increased sales, and user retention spiked the integration of chatbots in the eCommerce space. Reduction in shopping cart abandonment curbed lengthy checkout procedures. This factor was seen as a major reason for success in retaining customers.

For example, Agromall, a Philippines-based eCommerce store sells consumer goods. Their bot makes it easier to extract key information, delivery details, and talk to a support agent.

The bot was designed with two main objectives in mind:

To streamline the sales process.
Customers can chat with an agency at any point of the sales process, which will enhance the live chat and service experience.

Argomall’s store bot uses Google’s Site Search API for customers to enter keywords like “Sony TV” and other products.

The results?

After its launch, Agromall generated a whopping 23x increase in ROI, thanks to its chatbots that is the major driving tool for sales and customer service.

Chatbots have made their mark with exponential growth in revenue due to their automated order placement and personalized search results. People who use messaging apps to connect with brands are 53% more likely to shop with a company they can contact.

AR and VR Transforming Ecommerce

Retailers are aiming to create intuitive and friendly shopping experiences by combining current e-commerce stores with immersive technology like Augmented Reality and Virtual Reality (AR/VR). These innovations have revolutionized the e-commerce industry and altered the way companies operate.

The “try before you buy” phrase has earned its reputation in the eCommerce world. All thanks to the AR & VR Technology that possesses the ability to visualize a product of your choice.

How can the power of AR and VR change the future of shopping?

AR and VR can enable customers to visit interactive showrooms and experience products. Customers get to make informed purchase decisions by simply scanning a product through a Smartphone and viewing a list of products available on numerous eCommerce platforms. It lets you flip through retail stores and flipping through product descriptions and dimensions.

(Source – ecommercegermany.com)

Some of the greatest eCommerce companies are leveraging virtual reality to create incredible experiences and gain a competitive advantage.

Customers are more likely to purchase from brands that use immersive technology to market themselves, according to a recent survey.

On the other hand, retailers can now create virtual versions and take complete control of the exact replica of their physical store. Designing and modifying an online marketplace according to the fluctuating customer trends and product preferences is what the future looks like.

Building an immersive environment capable of simulating real-life is perhaps one of the greatest advantages AR and VR bring to the e-commerce industry.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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AR and VR can allow consumers to immerse themselves further into the e-commerce experience, enabling the opportunity for rapid growth and increased sales, irrespective of a 360-degree video catalog delivery or simply an interactive digital experience.

AI Integrated Ecommerce App Development

Some of the greatest eCommerce app developments enable custom-made solutions using AI to make the right inquiry to the users. Customer analysis, climatic conditions in a specific location, and historical data from previous records can all be used to forecast sales for eCommerce customers.

With SaaS in full swing, it’s critical to hire eCommerce developers who can evaluate and automate a large number of customer interactions and processes on a daily basis. The stress on ever-increasing demands of automation challenges in web and mobile app development companies has had a huge impact on online shopping performance. The demand to hire eCommerce developers with a focus on end-to-end solutions increases the stress of offering a significant increment in user fulfillment.

That being said, automated eCommerce development translates into conveying the right message at the right time to the right set of customers.

AI-driven solutions can piece together a variety of insights to automate eCommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in eCommerce stands for.

Are you looking help on your eCommerce app development! Lets Discuss

Ecommerce Trends To Watch In The Mid Of 2018

Posted on June 22, 2018 by Jay

With the hasty growth in eCommerce, online shopping has also changed a lot. The growth of global eCommerce is mind-boggling. There are lots of changes and development has come out in the eCommerce sector in the last couple of years.

The year 2017 had great for eCommerce and in 2018 it is also proceeding with a great level. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021. In the USA it’s growing 15% more each year compared to retail sales.

(Source: shopify.in)

Now a day’s shoppers are no longer wants to go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving. It’s not the purchasing habit they are doing digitally but the retail experience has changed a lot.

Before buying any product buyers are reviewing these products online at their home and eCommerce store are plying as a personal assistant for them.

If you will do some research on global eCommerce markets, China is coming on the top with the highest billion USD. Let’s have a look at the top global eCommerce market

(Source: shopify.in)

The global eCommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The industry is booming and there is no sign of any fall in the near future. E-commerce stores with excellent digital eCommerce facility can reach your target customers.

According to the market demand you need to reach your target customer to generate more revenue. To make these things easier here I am going to share the top eCommerce trends which are dominating the market in the mid of 2018.

1. Augmented Reality and Virtual Reality

With AR and VR, buyers are able to visually testing out products before purchase. AR and VR are also helping companies to keep their buyers in website and apps more than the longer time.

Consumers are also going to buy from companies that allow them the option of visually testing out products before purchase.

According to Ross Beyeler, founder of eCommerce consultancy Growth Spark,

“We’ll see AR and VR become not just part of the in-store experience for customers, but part of the packaging experience with QR codes triggering ‘enhanced experiences’ of products, and even packaging itself being repurposed as a throw-away AR ‘device’,” he argues. “These sorts of experiences could particularly expand on the ‘try before you buy’ viewing of products in-home.”

2. Automation

Automation has become the most effective way to catch online consumers to sell product and maximize revenue. According to Rachel Jacobs “Why to spend precious time on manual tasks that deliver no tangible ROI, when you could use an automation tool to take care of it for you?” She says “As more and more eCommerce merchants turn to social media to drive traffic and sales, it makes sense to automate the process as much as possible.”

3. Voice Search

Now a day’s voice search has become the best-preferred alternative of search. More than 40% of millennials are already using voice search before any online purchase. Voice search has become 3X time more local for users. So it’s very necessary to list your business on Google to come in the local search.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become commonplace,” predicts Mari Corella- a fashion and beauty eCommerce specialist.

4. Mobile First

The percentages of mobile users are growing day by day and the mobile purchase is also growing. So it’s important to create your eCommerce website and app 100% mobile friendly to grab more visitors.

Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an incredibly high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites.

Let’s have a quick look on the eCommerce Mobile Stats,

125 Million U.S. consumers own smartphones
50 million U.S. Consumers own tablets
62% of Smartphone users have made a purchase online using their mobile device in the last 6 months
One-third of all eCommerce purchases during the 2015 holiday season was made on a Smartphone.
ECommerce dollars now comprise 10% of ALL retail revenue
80% of shoppers used a mobile phone inside a physical store to look up product reviews, compare prices or find alternative store locations
An estimated 10 Billion Mobile Connected Devices are currently in use

Ignoring these trends in mobile eCommerce evolution means potentially missing out on more and more profit as these trends continue.

(Source: outerboxdesign.com)

5. High-Quality Product Images and Videos:

Your eCommerce website can be more user-friendly with high-quality content, images, and videos. 360-degree images of product models can give clear information to visitors and helps to keep visitors more time on your website.

High-quality videos showcase your products real context, features and motivate users to buy. More than 80% of online users are converting to consumers through videos.

6. Machine Learning

Machine learning another big trend in eCommerce and it is similar to automation. With machine learning, you will not only save your time in automation but also you can take better decision to convert more visitors to the customer.

According to Jason Stokes, CEO of Eastside Co, “E-commerce traffic is still dictated by search, but that the ways we can search are changing — another opportunity for automation and machine learning.

7. SaaS eCommerce Platforms

SaaS eCommerce platforms are continuously updating their products and adding new features to keep their consumers or subscribers much productive in the competitive market. SaaS maintain speed and stable cloud on-premise system. So be hurry to make a move if you are not using any SaaS eCommerce platform for your business because the benefit of SaaS is more productive for the business.

8. Easier Checkout

Now the current payment options like Android Pay, Apple Pay, PayPal, and others are providing quality and quick transactional checkout comparing to the traditional payment options. So make your website more compatible with web and mobile user-friendly and make sure to minimize the checkout process for the quick transaction.

9. Web Performance

E-commerce website performance or user experience is the most important factor to stay ahead of the competition. The performance of the website always matter for users because a website with high performance can bring more customers but few milliseconds issues can lose customers for your competitors.

Various performance checking and improvement tools for websites are available in the market you can take the help of these to know and maximize the web performance.

10. Social Shopping

All we know that social media plays a great role to reach your target market and social shopping has a massive impact on eCommerce business in this present time.

Social media platform like Pinterest and Instagram are two highly visual platforms where merchants can bring their products in front of the huge number of the customer. In 2018, social media has become the perfect landscape in which retailers can create a buying scenario by showcasing their products on apps that customers spend most of their time with.

11. B2B E-commerce

B2B eCommerce is the fast-growing e-commerce trend and firms are spending more on technology comparing to online retails. According to the source, by 2019, B2B firms will spend more on eCommerce technology than online retailers do. The US B2B e-commerce market could reach $1.1T and account for 12.1% of all B2B sales by 2020, and over $6 Trillion worldwide. The average age of a B2B buyer/researcher is now under 35 years old. 89% of buyers search online in a B2B purchase process, with 74% doing so for more than 50% of their purchases.

(Source: datorama.com)

Over To You

Over the years eCommerce trends are continuously gearing up for better user engagement and retention. As an eCommerce business owner, you need to update your business according to the new market trends to stay ahead of the competition. Hope these trends will help you in the development of your business in the mid of 2018. Appreciate if you share your thoughts with comments.

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