Tag: Content marketing

How To Build Killer iOS Mobile Apps?

Posted on by Jay

In today’s digital age, mobile apps have become an integral part of our daily lives, revolutionizing how we communicate, work, shop, and entertain ourselves. Building a disruptive iOS mobile app requires more than just technical expertise; it demands creativity, innovation, and a deep understanding of user needs and market trends. Among the plethora of mobile platforms available, iOS stands out for its user-friendly interface, robust security features, and loyal user base.

If you are looking to build modern iOS apps that are optimized to outperform in your niche then Andolsoft is the best iOS app development agency for you. 

In this blog, we’ll explore the essential steps and strategies to unleash innovation and create a disruptive iOS mobile app that captivates users and disrupts the industry.

Build-Disruptive-iOS-Mobile-Apps

1. Understand Your Audience and Market

The foundation of any successful iOS mobile app lies in understanding your target audience and the market landscape. Conduct thorough market research to identify gaps, trends, and opportunities. 

Analyze competitors’ apps to learn from their strengths and weaknesses. Gather insights into user preferences, pain points, and behaviors through surveys, interviews, and user data analysis. 

This deep understanding will guide your app’s design, features, and marketing strategy, ensuring it resonates with your target audience.

2. Define Your Unique Value Proposition

To disrupt the market, your iOS mobile app must offer something unique and valuable that sets it apart from existing solutions. Define a compelling value proposition that addresses a specific need or pain point of your target users. 

Focus on solving problems, enhancing convenience, or delivering experiences that users can’t find elsewhere. 

Whether it’s a revolutionary feature, seamless user experience, or innovative business model, your app’s value proposition should clearly communicate why users should choose it over competitors.

3. Embrace Design Thinking and User-Centric Design

User experience (UX) is a critical factor in the success of any mobile app, especially in the competitive iOS ecosystem. Embrace design thinking principles and adopt a user-centric approach to app development. 

Create wireframes, prototypes, and mockups to visualize the app’s interface and user flow. Conduct usability testing and gather feedback from real users to iterate and refine the design iteratively. 

Prioritize simplicity, intuitiveness, and aesthetics to create a delightful user experience that keeps users engaged and coming back for more.

4. Leverage Cutting-Edge Technologies

Disruptive iOS apps often leverage cutting-edge technologies to push the boundaries of innovation and deliver unique experiences. 

Explore emerging technologies such as augmented reality (AR), machine learning (ML), blockchain, or Internet of Things (IoT) to enhance your app’s capabilities. 

Whether it’s integrating AR features for immersive experiences, implementing ML algorithms for personalized recommendations, or leveraging blockchain for secure transactions, strategic use of technology can differentiate your app and capture users’ attention.

5. Agile Development and Continuous Iteration

In the fast-paced world of mobile app development, agility is key to staying ahead of the curve. Adopt agile development methodologies such as Scrum or Kanban to enable rapid iteration and adaptation to changing requirements. 

Break down the app development process into small, manageable tasks or sprints, allowing for frequent releases and feedback loops. 

Embrace a culture of continuous improvement, where each iteration brings the app closer to perfection based on user feedback, analytics, and market insights.

6. Prioritize Security and Data Privacy

With growing concerns about data privacy and security, users expect mobile apps to prioritize their personal information’s protection. 

Ensure your iOS app complies with Apple’s strict security guidelines and follows industry best practices for data encryption, authentication, and secure communication protocols. 

Implement robust security measures to safeguard user data from unauthorized access, breaches, or cyber threats. 

Transparency and proactive communication about your app’s security measures can build trust and confidence among users.

7. Create a Seamless Onboarding Experience

First impressions matter, especially in the competitive app market. Design a seamless onboarding experience that guides users through the app’s features and benefits from the moment they launch it. 

Keep the onboarding process simple, intuitive, and frictionless, minimizing the steps required to get started. Use interactive tutorials, tooltips, or guided tours to familiarize users with key functionalities and encourage exploration. 

A well-crafted onboarding experience can significantly impact user retention and engagement, setting the stage for long-term success.

8. Invest in Marketing and Promotion

Even the most innovative iOS app won’t succeed without effective marketing and promotion. Develop a comprehensive marketing strategy that encompasses app store optimization (ASO), social media marketing, influencer partnerships, content marketing, and paid advertising. 

Create compelling app store listings with eye-catching visuals, engaging descriptions, and targeted keywords to improve visibility and attract downloads. 

Leverage social media platforms, blogs, and forums to generate buzz and create a community around your app. Engage with users, respond to feedback, and continuously promote your app to maximize its reach and impact.

Conclusion

Building a disruptive iOS mobile app requires a combination of creativity, technical expertise, and market insight. 

By understanding your audience, defining a unique value proposition, embracing user-centric design, leveraging cutting-edge technologies, and prioritizing security and privacy, you can create an app that stands out in the crowded app market. 

With agile development, continuous iteration, seamless onboarding, and strategic marketing, you can unleash innovation and disrupt the industry, leaving a lasting impression on users and shaping the future of mobile technology.

Andolsoft is a leading developer of optimized iOS apps. We have expertise in technologies such as Xcode, Swift, ObjectiveC and other frameworks necessary to build our clients million dollar iPhone and iPad apps.

 

How To Promote Your WordPress Website The Actionable Tips

Posted on by Netrananda M

Developing a WordPress website is not enough but to achieve more traffic and more revenue according to your expectation should be the prime objective. In your WordPress development, your WordPress developer has implemented all necessary latest features, use of premium theme and customization to engage with your target audience, and all the necessary plugins for smooth operation.

You get all excited with your, as you are finally fleshing out the long-held dream to run your online business. You are all ready to open your shop.

In simple terms, your WordPress website is completed and you are ready to rock the party. But you get aero customers.

Even after doing hours of hard work you are not getting customers as you except earlier. After some research and analysis you came to know that the main problem is customers are not able to found your website. Nobody know about your website and you’re offered service. In other words you can say there is lack of visibility of your website.

So, what will be the solution for that and what can you do to get your website visibility?

There are so many questions comes to mind if you will deep drive in to this. But there is one solution for all your questions and that is “Marketing”.

Marketing Strategy

Marketing the one medicine for all your pains. A well marketing plan and strategy can help you to grow your online business and get visibility on your target audiences.

Normally it’s very difficult to find your website and business in the comparative market where thousands of website and business are going live daily. In this situation marketing has great role for your services or product.

To get effective results you need to promote your website. Marketing your website is always the best result to create an audience for your brand and product.

With marketing you are conveying your message to a large group of people. But you need to follow an effective marketing strategy.

Before discussing more about marketing let me tell you some basic things which helps your marketing to reach the goal, like choosing a web development technology, user-friendly and engaging web layout and design and SEO friendliness of website.

If we will talk about technology then, I will recommend “WordPress” for all of you. WordPress is the best CMS platform with custom plugins and best for marketing of any type of websites. Let me share in details

Also Read- Reasons Why Choose WordPress for Web Development

Why WordPress is best for Marketing?

WordPress is basically search engine friendly and that helps your website to gets more traffic.

A WordPress site gets an average of 23 billion page views each month. The number grows each passing day.

There are 75 billion websites that run on WordPress.

You can set your entire marketing strategy with the WordPress dashboard using the plugin and integration when needed.

And the best thing is you don’t have to become an expert in coding.

Also Read – How Much Does A WordPress Website Cost?

Let’s come to the main topic,

How to Market your WordPress Website?

Any marketer can develop posts, manage calendars, increase search traffic, and post the content directly into WordPress.

So, here are a few marketing tips you can follow to market your WordPress website.

Never miss an update from us. Join 10,000+ marketers and leaders.

1. Develop Mobile Responsive WordPress Theme:

Now a days all the marketing activities results are completely depends upon the bid daddy Google. Google keeping eye on every websites activities and resulting those websites which has good content, layout and user centric information. Here website contents also play a great role in marketing.

Google loves mobile-friendly websites. So you need to make your WordPress site optimized with your mobile.

Go for the themes that are marked as mobile-friendly. Most of them are optimized to some level but not all of them are completely optimized.

2. Develop Quality content and never forget to Market your Content:

Good content is important for achieving success on your website. By content, it refers to both visual and textual form. If the website is a blog or magazine, then it’s obvious that the main focus will be on text.

If you have a portfolio site, then visual content should be put on the maximum level.

Quality content refers to:

  • Longform
  • Informative
  • Shareable
  • Engaging
  • Relevant to your niche and to the topic content
  • Well written
  • Competent

It is important to keep your content unique and fresh. This will create more traffic to your website.

It is also important to have a captivating image with a catchy headline along with a caption that describes the post and attracts more traffic to your website.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!
Let Us Know

When you offer your audience something valuable to read or view creates trust and a strong relationship with your audience.

How to get the most from Content Marketing?

Filling up 100 papers or flooding your page with videos and images doesn’t add any value. Content marketing needs to be properly put up and approached as any other marketing collateral strategy.

Content Marketing(Source – mekshq.com)

  • Develop a Content Calendar: A content calendar helps you to be on track by publishing daily with content pushed back to any particular goal or theme.To remain on a particular schedule, develop and follow the content calendar. Maximize the content marketing efforts by scheduling posts to share on social media.
  • Make different types of content: Don’t just stick to a particular form of content rather focus on various types of content. Always develop fresh blogs and follow the trend.

3. Develop an XML Sitemap:

Website crawling and indexing is important factor to come in the search results of major search engines. So before coming to search result your website must be crawl and index by search engine like Google. XML sitemap helps the web pages to crawl by search engines.

WordPress automatically develops the sitemap for you, but those are not optimized. One can easily and quickly optimize the sitemap with a plugin like Google XML Sitemap Generator. It is a handy tool that not only helps you to maintain your track on the index pages but it also tells Google about your update.

Whenever you post any new blog or create any changes, it notifies Google to re-crawl your website. This helps to improve the ranking of your site in the search results.

4. Customized Permalinks:

Your content can be optimized by ensuring the URLs of the blog post have relevant keywords. With WordPress you can create more permalink, but before you push it live make sure it is rich in keywords and readable.

You need to optimize these permalink that reflects the content easily to your visitors.

5. SEO

The first page of Google has become a refined and crucial part, in comparison to the second and other pages. From the second page and beyond it is considered as the dark web for some. Hence a strong SEO presence is important in the present day.

Also, you can go for the paid search campaign, but put more focus on the organic SEO.

According to a report by Business2community.com 70%-80% users don’t follow paid advertising.

How to gain more from SEO?

When someone hears about the term “SEO“, it leads them to think about the experts and the obscurities. But the only secret to success is time and consistency. It states you can do it on your own by following some best practices.

Good SEO helps to generate leads. You need to put the information in the marketing database. So you can later push the content.

  • Include image: Whenever you add an image to your content, it helps in visitor engagement and that tend to increases the search engine ranking.
  • Repurpose Content: Rather than developing new content every time, you can create some changes to the old content. Make the most from your old one, all you need to do is update and republish the last blogs. This increases visitor traffic.
  • Email Marketing: For any business, email marketing is an effective way to stay connected with prospects. You also need to address their contact and behavioral information.

To capture this information, you have to gain attention in new ways so you can get more people to website.

Rich snippets are an effective way to increase search traffic. But many times they are ignored by marketers as they require some coding to create.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

FAQ:

What is the importance of a website?

If you want to market your business online you need to have a website and a well-planned online presence strategy. A website is important as it helps to gain credibility as a business.

A website most probably provides a map and directions to your office, shops to your customers, and visitors to reach you easily.

How to market your website?

You need to market your business to gain more customers and traffic to9 your website.

  • Website SEO
  • Email Marketing
  • Quality content and Content Marketing

Why do you need to update your website?

Keeping your website up-to-date helps to gain trust between you and your customers. As many times customers rely on websites for useful information on whatever business you are in. The updated information helps to build domain authority.

Why is website promotion important?

Websites are an important medium for customer communication. A website helps to generate more customers. With the internet, it has become easier to get feedback/opinions from customers on newly updated products and services. Promoting a website helps to get maximum attention from your targeted customers.

Conclusion:

Marketing is a creative job and you can do a lot with your WordPress website if you prepare the right marketing strategy and use the right marketing tools. With the WordPress dashboard you can handle any kind of task that is essential for marketing with the help of plugins within a very less time like SEO, image optimization, Social Media sharing, and many more.

More and more businesses are moving towards digitized mode of business, and you are still following the old method of business. Noting gone away now. This is the right time to start new things.

Let Andolasoft help you in your WordPress website development and online promotion of your business.

Andolasoft is one of the trusted web and mobile app development company has long expertise in all technology like WordPress and digital promotion of product and services. We have helped many businesses on their tech development and business growth. Our case studies will tell more about this.

Contact us have a free consultation about your business ideas or issues and hire our dedicated developers and marketing experts to take your business to next level.

How To Increase Your Mobile App Downloads

Posted on by Lori H Morrisis

You have finally built a mobile app of your own! You really love your app icon and design, and it works perfectly on all of the devices that you tested it on.  You found a competition-free and unexplored niche.

There is just one problem (and unfortunately, it’s a major one): your app isn’t being downloaded by anyone.

If this is the case, then you have encountered the same problem that numerous app developers encounter after their apps have been published.

Don’t get discouraged – if you would like the entire world to use your mobile app – you can make this happen.

You can start making some real money after you begin getting downloads.

It just takes the right knowledge and some effort in order to get attention for your app from the masses.  In order to learn all of the best ways for increasing mobile app downloads, first, you have to understand how people download apps.

Let’s discuss some essential mobile application development language.

Most likely you have a basic understanding of what search engine optimization (SEO) is.  But do you know about app store optimization (ASO)?

In terms of your app’s success, they are quite similar, but ASO has an even bigger impact on your app’s listing than SEO does for Google’s search results. In addition, ASO specifically increases your app’s visibility in the market.  The higher its rank is, the more people will be able to find your app when doing a search.

After your app has been found by a user, ASO helps to determine as well whether or not the person will download your app.  Your ASO is affected by a number of different factors:

Positive Reviews – A mobile app with more positive reviews will have a higher rating.  When an app is highly rated by users, it will be ranked highly also, which will increase the number of downloads the app gets.

App Downloads – The higher the number of downloads your app gets, the more it will receive.  To rank highly, the goal of an app published should be to get steady amounts of downloads.

Keyword Relevance – Apps that have popular keywords in the description and title will get more downloads.

Revenue – Apps that have a good revenue generation record will receive more visibility in the app store.

Country – Your ranking for a region might be influenced by regional success.  There can be a snowball effect when your rankings are boosted in multiple regions.

Back links – Your app rankings can be improved if you have back links points to numerous relevant pages.

Social Proof – The popularity of your app across various social media platforms may affect its rankings in the app store – particularly on Androids.  Google+ shares and +1’s can determine whether your app is ignored or noticed by users.

App Starts – How many times your app is actually opened by users can impact your ranking significantly.

Retention – Your rankings can be affected by how many people keep your app for 30 days vs. how many uninstall it.  Your app description should be catered heavily towards your target audience in order to ensure retention.

When all of the above is taken into account, it can change how the general public perceives your mobile app dramatically, and how the app store algorithms treat it.

Now that you better understand the fate of your app after it has been published, we can take a more detailed look at some of the best ways to increase downloads of your app.

Get an Enticing App Icon Created

The first thing that somebody will see inside of the app store is your app icon, so your chosen design is crucial to your success.  When users are scrolling through an app store, your icon should pop out and be recognizable and eye-catching.

Be sure that the design you use clearly represents your app.  It needs to provide a clear idea of what users will get after they have installed your app.

Your app icon should be straightforward and not be too flashy.  It is best to keep things simple – you don’t want it to be too confusing or look cluttered.

Social Media Outreach

Even before making decisions regarding which social networks you want to use for building the public persona of your app, you first must decide which angle to get started from.  That means that the social media voice that you use needs to match the personality of your app.

What does your app resemble?  If it was a human, what would it act and sound like?

Use that voice on a consistent basis whenever you are posting.  If you have a cool and edgy app, then don’t use bland business language and bore your fans.  However, if you have an app that is geared for young professionals, then that type of business language might be well-suited for your audience.

The social media platforms that provide the most attention for apps are:

  • Twitter
  • Facebook
  • Pinterest
  • YouTube
  • FourSquare
  • LinkedIn

Don’t just post promotions and information about your app on the social platforms.  Instead, engage and create conversations with fans. To increase engagement, respond to the comments in the voice of your app.  This type of relationship will help to increase the amount of positive word-of-mouth you get for being committed to your users, and as a result, will increase your downloads.

Effectively Market Your App

Don’t get too conservative with your marketing budget.

Marketing is typically used structured over several months or weeks.  However, if you would like your app to see a sharp spike in the number of downloads quickly then, concentrate your marketing spend all within a short time frame.

In order to roll out a comprehensive marketing campaign at the same time does take dedication and courage, but you can see some outstanding returns when it is done successfully.

Depending on how much your total budget is, you should spend your money within a couple of days or at most a week.  Your advertising should be spread across the most popular channels that your target audiences use, and may include the following:

  • Social media
  • Websites like Digg and Reddit
  • Relevant magazines and blogs
  • App directory sites
  • Content marketing
  • SMS marketing
  • Email marketing

You will receive many of your downloads from organic searches, however, you will also get a lot of downloads from the landing page on your website.   That is why you need to have a webpage created that is dedicated to your new app and has a clear call-to-action that tells users to download the app.

Request Reviews

If you are able to get positive reviews from your app’s fans, it will result in an exponential increase in your downloads.

Reviews declaring that your app is valuable or that state that it provides an excellent user experience are great testimonials that tell other users that it is worth it to download your app.

You may be tempted to buy fake reviews to increase how much attention your app gets overall. However, if the app store discovers you have used that tactic, your app may be suspended.

Organic reviews coming from real individuals are much more valuable for your app compared to ones that are fabricated since you can learn from them also.  They will not only provide other users with feedback and a better understanding of the app, but they can also tell you what things need to be changed or fixed.

Request reviews from various individuals who have real influence.  Critics from major tech websites and popular You Tubers with big audiences are some excellent targets to send requests to.

Mention in your press release that you want to get feedback on your app.  The media outlets in some cases will have somebody on their staffs already who reviews apps.

Since you alerted them to something that relates to your product, they might return the favor and give you a positive review. After a publication has reviewed you, then contact all the smaller outlets you reached out to previously.  Tell them about the new article.  It may cause them to write their own review.

In the end…some closing points

It isn’t always easy to achieve getting more downloads of your app.

However, if you follow best practices and use the tips above, you will see a significant increase in your app store rankings and downloads.

Always keep in mind what your target audience’s preference is when trying these strategies out.   What works the best with general consumers may not work the same for your audience, so keep their best interests in mind when using these tips.

Are you looking to Increase Your Mobile App Downloads! Consult now

We featured on Top Python Mobile App Development Agencies at App Developer Listing! From the last 13+ years, Andolasoft is serving customers as a globally respected web and mobile application development company.