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Why Food And Beverage Mobile Apps Getting Fabulous Response

Posted on August 31, 2021 by Hardik Shah

Mobile applications are covering almost everything beginning from ordering groceries to booking bus tickets. With the rising popularity of apps, the business growth rate and profitability surge to greater heights. It is important to consider that digitization of everything and an increase in digital buyers create the best opportunities for many sectors.

One such sector with immense potential for growth with mobile apps is the food and beverages industry. Online food ordering and delivery apps have entirely transformed how traditional restaurants worked. With the increase in food delivery platforms, online ordering can take eateries sales to a whole new level.

Moreover, the beginning of the cashless economy era and the proliferation of food delivery businesses have created rapid growth in the online food ordering and delivery sector. The comfort that comes with the food ordering system has also contributed to the popularity of mobile apps’ food and beverages.

Around 63% of food delivery app users agree that they prefer to deliver food at their doorsteps rather than dining out somewhere. Food and beverages ordering apps overcame many challenges in the food and beverage industry, which is the reason for their huge popularity.

Reasons Why Food and Beverage Mobile Apps Is Becoming Popular

1. One-Stop Solution

Doing eCommerce using mobile apps is an excellent way to give complete one-stop solutions. It restricts all the issues which the food and beverages industry poses as a challenge. These hurdles faced by the sector include variation in price, retailer accountability, critical operations, short shelf life, and quality authenticity. Mobile apps also have become more convenient for people to order anything and it provides additional ease. 45% of customers believe that food ordering through mobile apps has encouraged them to use the online order service more often.

2. Best Competitive Pricing

There is a lot of competition among businesses offering the same service. This results in competitive pricing that aids businesses in regulating their price using data-driven mechanisms. Here the customers get the most benefit, and as the competition increases among companies, the customers will leverage it in the long run.

3. Food Quality Enhancement

Start-ups that want to grow themselves in the food and beverages sector remain quite concerned about the brand’s reputation. So, the food and beverages quality delivered are of better standards. The companies have standardized their supply and management process with optimum quality checks to provide better services and the best quality food delivery to the customers.

4. Increased Retail and Sales Pattern

Larger sales volume and constantly developing retail trends in the food sector is helping companies to counter the challenges. Such problems comprise losses that happen due to short shelf life. This pushes the food and beverages sector to rapidly shift towards digitalized businesses and provide the convenience of doorstep delivery. Nearly 60% of operators of restaurants say that by offering delivery services, they have generated huge sales. Mobile applications provide numerous reasons to customers for shifting towards apps and making maximum benefit out of them.

5. Convenience of Doorstep Delivery

The convenience customers get by the food delivery at their doorsteps due to the mobile food apps is a major force driving these apps’ popularity. The food and beverages industry is significantly changing into a more improved, accountable, and regulated business landscape. It offers customers top-quality and improved food delivery options at the doorsteps, which enrich their experience.

In the upcoming years, the food and beverages industry will focus more on mobile apps creation for delivering services at competitive pricing that several credible vendors will offer. Moreover, there will be a more natural, better, and enhanced customer experience. The apps may also contain the entire information about the nutrition and quality provided in the food items to the customers.

However, if a business delivers poor service, then it can damage the brand name. So, you should remain careful while adding features in mobile food delivery apps, which should be something that users will like the most. Here you will know the features to make better online food and beverage ordering service better.

Certain Features That Can Improve Your Online Food Ordering Mobile Apps

1. Push Notifications

As online ordering of food is increasing faster, it is quite obvious that users can have more than one food ordering app on their phones. For increasing the visibility and outshining in the crowd, you can include push notifications. It helps customers to remain connected with the business. The messages, including discounts and offers, instantly gain customers’ attention and eventually grow.

2. Discount or Rewards

Gaining more customers’ attraction towards the delivery app can be done by providing special offers and discounts. You can routinely provide discounts to engage customers, and for this, you can also take the help of restaurants. Most restaurants also provide discounts to their customers as it is beneficial for them too. Customers who order online from a restaurant will visit the same place 67% more often than others. By offering discounts and loyalty points, you can increase your customer base.

3. GPS Tracking

Real-time tracking is an essential feature that you must include in the food and beverages mobile apps as this allows for tracking the exact location of customers. GPS tracking also makes food delivery faster, and 33% of customers say that they would even pay higher for providing service quicker. This feature also provides the best experience to the consumers.

4. Ratings and Reviews

Every business has scope for improvement and growth only when they listen to the customers, and feedback or ratings help here a lot. The feature in food delivery mobile apps to rate restaurants also helps to know the response from customers to know whether they like the app or not. By offering a feedback portal, you can get insights into customers’ wants and enhance their experience.

Conclusion

There are high chances to capture a huge customer base for businesses with food and beverages mobile apps. In the next many years, several other functionalities and better mobile apps will come out that will grab more and more people’s attention. Digitization will also lead to the popularity of the food and beverages mobile apps. Numerous advantages of the food delivery apps will lead people to increasingly use it.

List Of eCommerce Trends To Watch

Posted on May 20, 2021 by Bhavik Soni

E-commerce is an integral part of everyone’s life as each of us is well aware of the advantages of online shopping. Due to this pandemic in 2020, massive growth has been witnessed in eCommerce sales.

Besides this rapid shift in online shopping, it is also found that mobile and digital media consumption has also increased massively.

The e-retail sales in 2019 were $3.53 trillion, which is expected to grow to $6.54 billion by 2022-23.

Measuring the increase in online business, most of the retailers are moving towards this growing industry.

So, it is important for each business to know about the value of eCommerce and the top trends that need to be looked for in 2021.

Let’s have a look at eCommerce trends in this year that are set to outline the marketplace –

The Rise in Voice Commerce

Whether it is searching or buying a product from an online shop, most people are increasingly using voice assistant devices.

Devices like Alexa and Google Assistant are helping people to make their tasks easy and smart by voice search, every retailer needs to use this technology. So start optimizing your store for voice search as more than 70% of U.S. households will have their smart speakers by 2024-25.

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Once you optimize your store with Voice Search, it will fulfill consumer’s demands and you can provide them ease and convenience of shopping.

You will be stunned if we say, “It is expected that the Voice eCommerce is to reach $40 billion in revenue by the end of 2022”.

Omni Channel Selling – A New Normal

In response to a survey by Harvard Business Review, it is found that people are using multiple channels during their online shopping on various platforms. It is expected that the rate of omnichannel customers will rise in 2021 as well.

Many businesses are already aware of the customer’s behavior of using multiple channels like mobiles, tablets, desktops, etc.

To benefit your online business through Omnichannel selling, you need to optimize your website to use it on mobile phones. It will help you to boost your sales.

You can also create a mobile application or a PWA (Progressive web app) to offer a seamless Omnichannel experience to your customers.

Give the option to your customers to purchase the products in various ways like – Buy online, pick up in-store, choose home delivery, get doorstep delivery, etc.

Global Consumer Base

Global eCommerce is selling products across geopolitical borders. As per the recent updates, the cumulative date anticipates a 276.9% increase in worldwide e-commerce sales.

It is found that a large number of online shoppers are looking to buy outside of their country’s borders.

To increase your sales abroad, you have to analyze the outside market through platforms like online advertising or social media abroad. For this, you will need to approach Google Ads, Facebook, Instagram, and Product Listing Ads through geographic targeting.

Through this global nature of the search, the local companies can reach their international audience to sell their products.

Competition in Digital Advertising

Digital advertising has become the leading form of advertising in most of the OECD (Organisation for Economic Co-operation and Development) countries.

The increased use of the internet and mobile phones has raised the level of digital advertising. Due to the developments in artificial intelligence and some other aspects, it is now possible to get the targeted audiences through low-cost digital advertising.

More companies are progressing to continue a large investment in a digital advertisement in 2021.

Mobile Payments

Mobile payments have become an easy and convenient way of digital payments for both retailers and consumers. It is one of the topmost advanced technologies which is gradually increasing the rate of sales in e-commerce. It is now becoming an essential part of any online shopping platform to add their consumers’ online payment method.

At the time of the pandemic, people used to transact using mobile payment methods as there was a risk of getting exposed to the coronavirus.

In 2021, we can expect that more eCommerce businesses are going to accept mobile payment methods.

Videos & Interactive Content

Videos are one of the significant aspects of the online business world. 7 out of 10 people react positively after watching a well informative and appropriate video. Across the world, 80 % of millennials use videos to decide on purchasing an online product.

Interactive videos can be used anywhere in the market like YouTube, Instagram, Facebook, etc.

Shoppable videos are the new frontier in the e-commerce world. Consumers can directly purchase the product through Pop-up or Swipe up features on videos added on various social media platforms.

The shoppable videos can be used by any kind of e-commerce space like fashion, beauty, technology brands.

It Will Be an Influencers’ Era

In 2020 it was expected that the influencer marketing industry would reach $9.7B according to Influencer Marketing Hub. The pandemic had disrupted the influencers’ marketing industry in 2020 but still, 88.5% of marketers consider influencer marketing to be valuable.

Influencers can help you to ensure the success of your product by lending their authority.

If your brand has a content problem, an influencer can market your product worldwide with their content.

In 2021, we will witness a large number of content creators and influencers selling the product and services of all varied kinds. There will be a rise and prominence of commerce-led influencer marketing to drive a relatable conversion.

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