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20 Reasons Why WooCommerce Is the Ultimate eCommerce Platform

Posted on April 10, 2024 by Jay

In the rapidly evolving landscape of eCommerce, choosing the right platform is crucial for the success of any online business. Among the myriad options available, WooCommerce stands out as a leading choice for entrepreneurs and established brands alike.

Powered by WordPress and renowned for its flexibility, scalability, and extensive feature set, WooCommerce development has established itself as the go-to solution for creating powerful and customizable online stores.

Let’s delve into the 20 compelling reasons why it is widely regarded as the best eCommerce platform:

20 Reasons Why WooCommerce Is the Best eCommerce Platform

1. Seamless Integration with WordPress: As an extension of WordPress, it seamlessly integrates with the world’s most popular content management system, providing users with the combined power of eCommerce functionality and robust website management capabilities.

2. Open Source and Customization: Being open-source software, WooCommerce offers unparalleled customization options, allowing businesses to tailor their online stores to meet specific branding, design, and functionality requirements.

3. Large Developer Community: With a vast community of developers, designers, and users contributing plugins, themes, and extensions, the eCommerce benefits from extensive community support, ensuring continuous innovation and improvement.

4. Scalability: Whether you’re a small startup or a large enterprise, it scales effortlessly to accommodate businesses of all sizes, from a few products to an extensive product catalog with thousands of items.

5. Extensive Plugin Ecosystem: The CMS platform boasts various plugins and extensions, providing users with endless possibilities to enhance their store’s features, from payment gateways and shipping methods to marketing tools and analytics.

6. User-Friendly Interface: Despite its advanced capabilities, the eCommerce platform maintains a user-friendly interface that simplifies store management tasks, making it accessible to users with varying levels of technical expertise.

7. SEO-Friendly: It inherits the SEO-friendly nature of WordPress, offering features such as customizable permalinks, metadata control, clean code structure, and integration with popular SEO plugins, facilitating better search engine visibility and ranking.

8. Security: With regular updates, secure payment gateways, SSL support, and a vigilant development community, it prioritizes security to protect online stores and customer data from potential threats.

9. Cost-Effectiveness: It in itself is free to use, making it a cost-effective solution for businesses looking to establish an online presence. While there may be costs associated with premium extensions, themes, hosting, and other services, WooCommerce’s open-source nature minimizes initial investment.

10. Global Reach: The CMS platform WooCommerce supports multiple languages, currencies, and tax configurations, enabling businesses to cater to diverse audiences worldwide and expand their reach across borders.

11. Mobile Responsiveness: With an increasing number of consumers shopping on mobile devices, it offers mobile-responsive themes and interfaces, ensuring a seamless and optimized shopping experience across all devices.

12. Analytics and Reporting: It provides robust analytics and reporting tools, allowing businesses to track sales, monitor performance, analyze customer behavior, and make data-driven decisions to optimize their store’s performance.

13. Inventory Management: From managing product variations and stock levels to setting up backorders and low stock notifications, It offers comprehensive inventory management capabilities to streamline operations and ensure efficient stock control.

14. Flexible Payment Options: WooCommerce supports a wide range of payment gateways, including PayPal, Stripe, Square, and more, giving customers flexibility in payment methods and facilitating secure transactions.

15. Customer Relationship Management (CRM): With built-in customer management features and integration options with CRM software like HubSpot and Salesforce, It enables businesses to nurture customer relationships, personalize communication, and drive repeat purchases.

16. Abandoned Cart Recovery: WooCommerce offers tools to track and recover abandoned carts, allowing businesses to send automated emails or reminders to customers who have left items in their carts, thereby increasing conversion rates and recovering potentially lost revenue.

17. Product Reviews and Ratings: User-generated content such as product reviews and ratings play a crucial role in building trust and credibility. It includes built-in features for customers to leave reviews and ratings. Fostering transparency and helping other shoppers make informed purchasing decisions.

18. Inventory and Sales Forecasting: With the help of advanced reporting and analytics tools, WooCommerce enables businesses to forecast inventory needs and sales projections, allowing them to optimize stock levels, reduce overstocking or stockouts, and improve inventory management efficiency.

19. Subscription Services: For businesses offering subscription-based products or services, It provides plugins and extensions to facilitate recurring billing, subscription management, and automatic renewals, streamlining the subscription process for both businesses and customers.

20. Community Support and Resources: Finally, the eCommerce platform offers extensive community support through forums, documentation, tutorials, and online resources, empowering users to learn, troubleshoot, and grow their online stores with confidence.

Conclusion

In conclusion, it WooCommerce stands out as the ultimate eCommerce platform for its unparalleled flexibility, scalability, customization options, and robust feature set.

Whether you’re a startup entrepreneur or a seasoned business owner. It provides the tools and resources you need to build and grow a successful online store that meets your unique needs and objectives.

WooCommerce is the leading CMS for eCommerce development but it requires experienced professionals to craft a truly unique shopping experience. Hire Andolasoft WooCommerce development services to craft an optimized and engaging shopping portal.

Best Lead Generation Plugins For Your WordPress Website

Posted on April 19, 2022 by Netrananda M

After developing a WordPress website the next important step is, you need how your website can generate leads to maximize your sales. Generating leads from website is not an easy task but some marketing strategies are there which simplify your work.

There are plugins available for a WordPress website and lead generation plugins comes to the picture. You need to install the best Lead Generation Plugin in your WordPress website to do the needful.

WordPress has a variety of lead generation plugins. These plugins help you to nurture, manage, and meet your potential customers at every step of their buying process. Lead Capture Plugin provides all the tools that are necessary to grow your email list fast and provides growth to your marketing.

Whether you are running a blog or online business or an e-commerce shop. Collecting information from the one showing interest in your services or product and selling your product to them is the main motto.

More than 75% of people who visit your website, they don’t return once leave. In such cases, you lose many opportunities. And as most of the traffic is anonymous, you can’t sell your website to anyone who you don’t know.

In this scenario, WordPress Lead generation plugins help to generate leads. You can grow the email list, develop a long-lasting relationship with your customers, and more. You need to choose the right lead generation tools to get more customers and sell easily to grow your business.

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What is Lead Generation?

Lead generation is defined as the process of how you attract your potential clients to your WordPress website and convert them into your long-term customers.

With Lead Generation tools you are generating the interest of your prospective customers. It can be done in various ways. Lead Generation on your website means getting visitors into you’re:

Email newsletter
Contact submission or inquiry form in your website
Improving contact with your customers through live chat
Book a call with your sales team.

Therefore, Lead Generation becomes essential for all online businesses. It helps you to have a strong process of converting your leads into customers.

A good lead generation strategy can target and locate your valuable prospects and initiate the journey of your sales pipeline. A good lead Generator tools is effective for your marketing sector.

(Source – Brndle)

Once you generate these leads, you can engage or re-engage with them at each stage of the customer’s journey. The more leads you develop, the amount of sales increase. Also, the better you manage the lead, the speed and the quality of sales also increases.

A lead generation tool and WordPress plugin are connected directly with the website and provide new features and functions. You should think of these plugins as apps that can be loaded into your iPhone or Android device. You can install any app and all will provide these unique services.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!

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What are the best WordPress lead generation plugins?

With a WordPress lead generation plugin, you can connect it directly to your website and provide new features and functions. You need to consider these plugins as an app that is loaded to your android or iPhone device. You can download several apps and they all offer you some unique service.

An ideal lead generation strategy includes a combination of tools each working together to improve the sales pipeline. You cannot get avail to a one-size fit- for all plugins. You get a better return when you invest in any individual tools that work best for any unique business model

CRM Plugin:

(Source – wordpress.org)

CRM Plugin refers to the Customer relation plugin that helps you to organize and store information of your prospective customers. The system manages all the aspects of your relationship with each customer. Whether it means monitoring the engagement with any of your cold email campaigns or tracking the personalized messages that are sent to long-term clients.

By using a CRM plugin, you can automate tasks like email creation, form builder, and data analysis that are used to improve communication with each prospect at an affordable range. This stored information provides an insight into the potential business efficiency and you can act based on that information.

Lead Capture Plugin:

(Source – wordpress.org)

Lead capture is defined as the process that helps in attracting and collecting all necessary information about your customers. So you can develop a business relationship.

For example, you might get the email address from the capture form that is attached to any free Webinar or E-book. As the clients put all their information (that is collected in your CRM), you can use this data to increase communication and start your marketing journey.

WP Forms:

(Source – wpforms)

It is the best drag and drops Plugin form WordPress. You can easily get simple contact forms and also more powerful forms like survey forms and e-commerce order forms.

Contact forms are a great way of capturing leads. It is one of the most used and the oldest way of collecting emails to be in touch with the users. Apart from the contact forms, interactive forms such as survey, quiz, polls, etc., that helps to gather the Email address and improve sales.

It comes with more than 100 pre-built form templates that can be used as a starting point. You can easily customize your form to match all your needs. This is an easy-to-use plugin that can be used to create forms by using the drag and drop builder.

HubSpot:

(Source – wordpress.org)

HubSpot is the ultimate WordPress plugin to grow your mailing list, generate leads and manage contacts. The plugin will automatically collect the form submission from your website and add it to the fully integrated WordPress CRM. With HubSpot, you can measure the growth of your business. You can also create live chat and chatbots, manage your contact database and provide the drag and drop email feature.

OneSignal:

(Source – wordpress.org)

This plugin allows you to easily create push notifications for various situations. Such as the signature of any new entries at the end of a new subscription, etc. With these plugins, you can send the targeted notification, increase the engagement of the user, opt-in for push notification, and provide real-time analytics. With OneSignal you can enjoy the free plan which covers upto 30,000 desktop subscribers and unlimited plans on mobile.

Thrive Leads:

It is a popular lead generation plugin that is used to grow your email list. It is a pre-designed template and drop editor, with easy to use and drag. You can create highly converting optin forms.

This flexible lead generation plugin allows you to develop mobile-optimized forms, with 2 steps options and the widgetized forms can be placed throughout your website.

(Source – Thrivethemes)

FAQ:

What is a lead generation plugin?

A lead generation plugin is used to collect email addresses and other necessary details of your potential customers. So you can develop a healthy relationship with them and convert them into customers.

Why do you need a lead generation plugin?

Lead generation is defined as the process that provides visibility, trust, credibility, and interest from a particular group of people (potential leads). Hence by focusing on lead generation, you can drive traffic from the high-quality prospects that provide high-value customers.

What is the best lead generation plugin for WordPress?

The best Lead Generation Plugin for WordPress are:

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Conclusion:

Lead Generation is important for any business. But you need the right set of plugins to streamline your sales pipeline. It doesn’t matter if you are running an eCommerce store, simple blogs or a business website, you can grow your business with it by converting lots of visitors into subscribers and leads. With these plugins, you can attract more priority clients and provide them a better user experience, all of that can improve the conversion rates.

If you are finding any difficulty in choosing the right lead generation tools for your business. Or want to collect more information for integration of your WordPress website, you can contact us, we will serve you with the right solution for your WordPress website.

The Growth of Artificial Intelligence in Ecommerce

Posted on May 3, 2021 by Jay

Technology combined with eCommerce has taken the world by storm even prior to the Covid-19 crisis. Customer satisfaction, brand recognition, and the effectiveness of the sales procedures are the pillars on which the e-Commerce industry thrives. With technology increasingly infiltrating the e-commerce market, retailers are on the lookout for innovative ways to improve these aspects with newer features to automate processes and stay ahead of the curve.

All this reckoned with, the integration of AI proved to be a game-changer for eCommerce and retail platforms, thus shaping retail digitization.

The below graph indicates Statista’s estimates of retail sales to amount to nearly $30 trillion by 2023. Nasdaq estimates 95% of purchases by E-commerce to be facilitated by 2040.

(Source – indatalabs.com)

The implementation of Artificial Intelligence in eCommerce can change business functions with demand forecasting and big data based on behavior, product, and, action. The usage of AI in the eCommerce industry brings a set of unique perks to most retailers. Not only does it provide the luxury of shopping but also reduces costs and strengthens the top line and bottom line of the organization.

Recommendation Systems

Ecommerce application development companies offer intuitive web and mobile apps simplifying online ordering for retail customers. They integrate AI that gathers data based on user’s interests that also drive the rate of up-selling. Amazon is the best example that offers a customized web page to millions of users. Amazon’s recommendation engine is well-known for the use of AI in e-commerce to generate suggestions.

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Another industry magnate, Netflix, saves $1 billion a year, thanks to AI-powered systems that deliver 75% of content to users through targeted and customized recommendations. These technologies are built on top of big data.

Consumers can also receive non-trivial recommendations aligned to their current location. All in all, AI keeps track of your previous shopping habits and makes intelligent suggestions for similar items that you’ll enjoy just as much.

Definitely, the growth of Artificial Intelligence in the eCommerce industry has increased productivity with fully automated data processing to ease lives.

Chatbots in eCommerce

In 2020, nearly 77% of the most successful businesses generated leads through chatbots.

Chatbots are algorithm-based customer service tools built to enhance customer experience.

According to a study conducted by Bain & Company, businesses that connect and communicate with customers service requests on social media cite a 20% to 40% increase in revenue from those consumers.

Chatbots, which replace human workers, help to make more productive use of the resource by giving them more opportunities to contribute. High user rating and recommendation, increased sales, and user retention spiked the integration of chatbots in the eCommerce space. Reduction in shopping cart abandonment curbed lengthy checkout procedures. This factor was seen as a major reason for success in retaining customers.

For example, Agromall, a Philippines-based eCommerce store sells consumer goods. Their bot makes it easier to extract key information, delivery details, and talk to a support agent.

The bot was designed with two main objectives in mind:

To streamline the sales process.
Customers can chat with an agency at any point of the sales process, which will enhance the live chat and service experience.

Argomall’s store bot uses Google’s Site Search API for customers to enter keywords like “Sony TV” and other products.

The results?

After its launch, Agromall generated a whopping 23x increase in ROI, thanks to its chatbots that is the major driving tool for sales and customer service.

Chatbots have made their mark with exponential growth in revenue due to their automated order placement and personalized search results. People who use messaging apps to connect with brands are 53% more likely to shop with a company they can contact.

AR and VR Transforming Ecommerce

Retailers are aiming to create intuitive and friendly shopping experiences by combining current e-commerce stores with immersive technology like Augmented Reality and Virtual Reality (AR/VR). These innovations have revolutionized the e-commerce industry and altered the way companies operate.

The “try before you buy” phrase has earned its reputation in the eCommerce world. All thanks to the AR & VR Technology that possesses the ability to visualize a product of your choice.

How can the power of AR and VR change the future of shopping?

AR and VR can enable customers to visit interactive showrooms and experience products. Customers get to make informed purchase decisions by simply scanning a product through a Smartphone and viewing a list of products available on numerous eCommerce platforms. It lets you flip through retail stores and flipping through product descriptions and dimensions.

(Source – ecommercegermany.com)

Some of the greatest eCommerce companies are leveraging virtual reality to create incredible experiences and gain a competitive advantage.

Customers are more likely to purchase from brands that use immersive technology to market themselves, according to a recent survey.

On the other hand, retailers can now create virtual versions and take complete control of the exact replica of their physical store. Designing and modifying an online marketplace according to the fluctuating customer trends and product preferences is what the future looks like.

Building an immersive environment capable of simulating real-life is perhaps one of the greatest advantages AR and VR bring to the e-commerce industry.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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AR and VR can allow consumers to immerse themselves further into the e-commerce experience, enabling the opportunity for rapid growth and increased sales, irrespective of a 360-degree video catalog delivery or simply an interactive digital experience.

AI Integrated Ecommerce App Development

Some of the greatest eCommerce app developments enable custom-made solutions using AI to make the right inquiry to the users. Customer analysis, climatic conditions in a specific location, and historical data from previous records can all be used to forecast sales for eCommerce customers.

With SaaS in full swing, it’s critical to hire eCommerce developers who can evaluate and automate a large number of customer interactions and processes on a daily basis. The stress on ever-increasing demands of automation challenges in web and mobile app development companies has had a huge impact on online shopping performance. The demand to hire eCommerce developers with a focus on end-to-end solutions increases the stress of offering a significant increment in user fulfillment.

That being said, automated eCommerce development translates into conveying the right message at the right time to the right set of customers.

AI-driven solutions can piece together a variety of insights to automate eCommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in eCommerce stands for.

Are you looking help on your eCommerce app development! Lets Discuss

How To Make Ecommerce Application More Engaging

Posted on April 6, 2021 by Jay

So, as time grew tough and people are expected to stay indoors longer than ever, don’t you consider taking your business to your customer’s home?

The mobile revolution is here affecting lives stronger than ever before.

Having a mobile eCommerce app is the trend today. It is the easiest way to reach your audience and provide them the services.

Apps have become an indispensable part of our lives. With the scope of the Internet expanding so well, apps seem to be a cheap solution for targeting a wider audience ensuring connectivity, across boundaries, across regions, across districts, and domains.

With the outbreak of the pandemic, online delivery of essential goods and services are no more a choice but has become a government priority.

The scope has expanded to the regions where it was unheard of. The capacity is being extended and explored.

This is a high time to leverage on an eCommerce app and help push your sales and profits in the upward direction.

Before you start wondering about hiring a website developer to make your entrance into the digital domain, let’s talk about the success principles of an eCommerce app.

A Successful and High Engaging Ecommerce App

Before you plan to take your business online, let’s talk about the basic principles of a successful and high-returning eCommerce app that would help your audience enjoy your services from the comforts of their bedrooms.

Principle 1: Assessment for Customers

When you decide to take your business to your audiences’ devices make sure it has everything that they would need.

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All the services, products, and variations should be mentioned clearly and easy to navigate. The ability to bring on-screen what your customer wants is the key here.

Principle 2: Life Is Easy for Customers

It is important that the app you are about to launch serves its purpose well. It should be designed and developed in a way that the user can easily navigate through it and make payments.

If your users get what they want in the shortest navigation, your app is going to slay the market, surely.

Principle 3: Element of Surprise for Your Customers

This is one thing that is going to earn you great ROI. Surprises are something that everyone loves!

Add some interesting elements, offers, and discounts for your customers that would make them stay connected with your business.

And if you have something interesting that your customers need to know about then just a few notifications. Interesting way to market, isn’t it?

Principle 4: Space for Your Customers

Give your customers some space for themselves. They need to express their gratitude, complaints, and reviews.

This is a great way to see if your customers love your product or not. Also, this would increase their engagement with the app.

You can click here to hire salesforce consulting services to come up with a CRM your customers can engage with easily. Done!

These are the four principles on which the foundation of an eCommerce app is built.

It is important that your eCommerce app developer sticks to these principles before bringing something else on the stage.

Now that we know the principles let’s further move ahead and see how to develop an eCommerce app your customers would love.

Develop an Ecommerce App That Sells!

When speaking of Eommerce app development a lot of organizations have sailed through the turn of tides in the app market.

They all excel in building applications that are unique for each customer. Here’s a detail of the process of building an eCommerce app that succeeds in today’s market scenario.

Define the Niche

The first thing before you set a store is to know what you are going to sell.

This is the first step. Identify your niche and enlist the products and the variations that you plan to sell. Studying your audience and the targeted area is a great move.

When your niche is decided, the buying tendencies, popular items, importing certain stuff, etc. can be explored better.

Knowing the niche would help you determine the design and style of your app.

List Essential Features

When the product engineer plans your app, it is important they enlist the features that need to include in your app.

These features should fulfill the purpose of your app and help the audience reach the desired item in the least number of clicks.

Some essential features that the simplest eCommerce app to the most creative ones should have been are mentioned here:

Authentication feature for app set up
Categories and subcategories to search for the product
Review system to increase user engagement
Integrate payment methods
Interesting and compelling push notifications
24*7 customer support
Features for intuitive analysis

These are just a few features that even the basic eCommerce app has. You can further add features that would make things easier for you and impress your customers.

Design Element Aesthetic

The pinnacle of the success of your app is its visual appeal. The user aiding design makes it easier for the customer to interact with the app.

Coming up with a design that interacts with the user and provides keys and buttons to navigate easily is something that your customers would love.

The important points to consider here are:

Placement of essential features
Simplifying check-out process
Ease of order placing
Simple tracking

These are a few things that your product engineer needs to consider before the implementation and development part begins.

Find the Right Platform

Now, that we have moved to the development part, it is important to find the right platform for developing your eCommerce app. It could be android, ios, or Progressive Web App.

Many on-demand app developers make it easier for their clients to select the right platform considering the region of their operation, the economic situation of priority customers are all the determining factors of platform selection.

The right platform makes it easier for you to reach the target market and generate the expected ROI.

Test Your Application

As the platform is decided, we next move to eCommerce application development. Often developers ensure the working of functionalities and features with the help of a QA and testing team.

Some of the standard test cases that are considered are:

Execution pattern eCommerce application
Online payment functionality
Compatibility with web browsers
SEO and mobile responsiveness
Social Media integration

Testing and quality analysis of the app is important. Once the app clears this phase, you can be assured of bringing in the market a flawless app.

Launch Your App

Now is the right time to launch your app. In the first phase, you would rather be interested in marketing strategies to make your app popular before it is brought to the market.

Most companies use traditional techniques like social media promotions, google ads, video ads, and many other techniques like gaming, offers, etc to take the app to the right audience as quickly as possible.

And with this, you are all set to hit the market with your eCommerce mobile application!

Bonus

One thing that keeps any eCommerce-based company moving ahead of its competition is its way of treating the customer and responding to their queries.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

One needs to be really creative and think out-of-the-box to reflect their care and affection for the customers.

Find out innovative strategies to engage your customers with the app and you are ready for the long run.

Conclusion

A dexterous study of the steps here would help you come into the market with an app that reflects well.

Most developers follow these steps to make sure that their client’s app is unique and innovative and hits the road to success in a matter of weeks.

If you are looking forward to coming up with an eCommerce app like Amazon or eBay, all you need is to have a basic plan ready.

Once you have a basic plan of what you need, hitting the market with a high-reflecting app would become a child’s play.

Do you still need more clarification for developing a high-engaging app? Let’s discuss.

Ecommerce Platforms for Small Businesses

Posted on August 18, 2020 by Maricar Morga

When you start your small eCommerce business, you want to reach a wide range of audiences that can make your business a success. To do this, you need to invest in your platform and make sure that you are using the best but reliable avenue to sell your product or run your business.

Decades ago, you would need to invest a considerable run of money for your brick and mortar store as it requires a distinct property and building to come to life. In this digital era, the take where to place your business has shifted dramatically.

Technology continues to evolve, which creates much impact on many industries and can make your business grow.

What is the eCommerce Platform?

The age of the internet has dawned upon businesses of all sizes. Many are now moving to the internet to sell their products, offer their services, and build a business empire.

Ecommerce is a type of business model that has emerged from the evolution of the digital age that allows individuals and enterprises to buy and sell over the internet.

It has helped many businesses reach a broader market but through a cheaper and more efficient option than the traditional brick-and-store.

E-commerce platforms provide you with a lot of benefits like an open store for 24 hours a day and seven days a week, making your online business readily available for any person who wishes to check your company any time of the day.

With the influx of eCommerce platforms these days, deciding which platform to use is the trickiest part when moving or starting your online business.

Depending on your needs like the type of product you have or services you offer, the number of your products, your budget, and the control you want over your e-commerce business, you need to choose the best platform that will help your business grow.

In this article, you’ll find some of the best e-commerce platforms today for small businesses.

Ecommerce Platforms You Use For Your Small Business

1. Shopify

Many business experts and thought leaders in the eCommerce industry regard Shopify as one of the best eCommerce website builders for small businesses.

It is also one of the biggest and most widely-known platforms for online businesses of all sizes. Shopify is straightforward to use and has a user interface that does not require you to stock knowledge with IT or coding skills to build your online store.

Shopify is among the top choices for small businesses as well as large and established enterprises. One of the reasons is that Shopify allows you to build customizable online stores even if you have zero knowledge in coding and design.

Should your business grow more prominent, you do not have to think about switching to other platforms. Instead, you can upgrade for plants that can cater to your growing business.

Because of the growing competition online, building a business over the internet is not easy. Aside from your product or services being available online, your store should also be pleasing aesthetically.

Shopify made it easy for you, as you can choose a hundred themes that fit your business. It even has a responsive design that allows your online store to adapt to whatever device your customer uses.

2. BigCommerce

Another one of the most popular eCommerce platforms these days is BigCommerce. True to its name, BigCommerce is also the biggest in the industry as it caters to small and large businesses to build an eCommerce website.

It offers an extensive set of tools that would help you work your way around your online business.

BigCommerce allows you to create storefronts on other popular sites like eBay and Amazon. This move can be a great way to grow your business and expand your reach without creating multiple accounts.

Selling your products through other mediums can be an easy way to branch out while creating a consistent branding for your business.

Your social media can also become part of your eCommerce store as BigCommerce allows you to integrate your social media into your online store. You can also sell your products through these avenues, thus growing your reach.

3. WooCommerce

WooCommerce is a WordPress plugin that you can use to turn your WordPress website into an eCommerce site for your small business.

WordPress is usually used to power up a blogging website, but with WooCommerce, it can function as your online store.

Utilizing WooCommerce will allow you to bring in eCommerce functionalities to your website. It is an open-source eCommerce plugin that can fully customize your site, depending on your eCommerce needs. It is also a user-friendly plugin.

That is why it is very popular with small business owners around the planet.

WooCommerce can make it easy for people to view your product and even purchase them. By getting this plugin for your WordPress website, you can quickly turn your existing website that leverages WordPress to an online platform that can help your business grow.

4. Squarespace

Squarespace is another great option, especially for those who are keen on keeping track of inventories. As an eCommerce store, it is essential to keep track of the product’s quantity, so you will know which of the items are running low.

Leveraging on Squarespace, you will have the chance to use their inventory management system.

This website builder is suitable for small businesses that want a sophisticated and straightforward option for their eCommerce store.

It also has a wide range of store themes that you can choose. When using Squarespace, you will get to control some aspect of your like managing your email list, shipping configuration, and coupon offers.

5. Wix eCommerce

Not all online businesses offer a wide array of products. Some have even less than 50 items to sell online. If your eCommerce store has only an offering of 50 or less than products, you can opt for Wix eCommerce.

Wix eCommerce is an easy and straightforward way to create a reliable website for your online store. It is even set up with a drag and drag them where you can add and remove features based on your business needs.

This feature makes it easier for you to create a storefront that suits your business’s needs and your desired audience preferences.

Like Shopify, you do not need any adequate knowledge of coding and design to build a great website. It even offers many eye-catching themes that can make your eCommerce business stand out among the competition.

6. Andolasoft

A one-stop-shop for all your business needs, Andolasoft, is another top choice you can consider to help your small business.

Andolasoft can take your business to the next level with its renowned mobile-friendly eCommerce solutions.

Being mobile-friendly means your eCommerce website should be able to adapt to any screen size your customers are using.

Andolasoft’s development services work and integrate with all the significant and popular eCommerce platforms in the market like Shopify, WooCommerce, Magento, and more.

It can make your website stand out with its key features such as Advanced Search, Wishlist, multiple themes, and dedicated blog on your eCommerce site.

Aside from an eCommerce solution, Andolasoft offers other services like mobile app development, open-source development, cloud management, support, and maintenance, making it easier for you to fulfill your small business’ needs.

With over 200 plus dedicated professionals, the company already has 11 years’ worth of experience in the eCommerce market. Andolasoft has a wide array of clients in about 35 countries worldwide, making them one of the top choices for any technological development requirement.

Final Thoughts

People are now online, not only to browse for any information but also to purchase any product or service they need.

Getting your eCommerce website is a must to make sure you take advantage of technology and the internet. However, just owning and building one is not enough. Aside from its aesthetics and beautiful design, your eCommerce site should be functional and user-friendly.

It should also be responsive and adaptive to any screen size your customer is using. To help you achieve this, take note of the eCommerce platforms mentioned in this article that you can consider in building your small business’ store online.

5 Mistakes That Can Destroy Your Magento Store’s Success

Posted on July 16, 2020 by Alex Husar

So you’ve gone the extra mile to help your potential customers reach your store, and they’re here. Terrific! But why do so many of them leave without making a purchase? And that’s after all the effort and resources that you’ve put in.

With our extensive expertise in eCommerce and years of hands-on Magento development services, we’ve identified the key factors that may be hindering your conversion rates. It’s time to address these issues head-on and revitalize your store’s performance.

On this page, we’ve gathered the main reasons why your conversion rates aren’t as good as you want them to be as well. Plus, we give recommendations on how to make things right.

Why are the Conversion Rates of your Magento Store Poor?

There are many ways to explain why your Magento conversion rates aren’t skyrocketing, but we’ve brought it down to the five most common ones that we’ve encountered multiple times when working with this stores.

1. Unoptimized Store Speed

If page load time is slow, your store’s performance isn’t great. Yes, you can have the prettiest design in the world but don’t ever forget that people hate to wait. They will leave your store in about 8 out of 10 cases if they get impatient with page loading.

According to HostingTribunal, “a 1-second delay eats away 7% of the coveted conversion rate.” Therefore, getting the best of your store’s speed should be among your priorities at all times.

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Giving a couple of pointers on what to pay attention to in order to make your Magento store faster:

review your images(whether they are optimized not only in terms of image weight);
make use of nitty-gritty features like Lazy Image Loading;
get rid of unneeded data and logs;
narrow down the use of your plugins to the ones you actually need;
get your hands on caching tools like Varnish.

For optimal store speed acceleration and consequent Magento conversion rate optimization, of course, it’s better to turn to Magento development pros who’ll help fuel up the website to reach its best speed results.

2. Your Store Isn’t User-Friendly

Navigation should be intuitive. End of story. Your clients have to have every opportunity of shopping with ease. They shouldn’t be wasting their time on attempts to find something on the store or wrestling with the question of how to do something (for example, how to zoom in on a product image, close a pop-up, or try to click on an “unreachable” option from the droplist).

As stated earlier, time counts. And this goes beyond how quickly pages load. It’s all about the full picture in general, you don’t want customers to get frustrated and hit the exit site “X”. If things are “easy-breezy”, people are more likely to buy.

Is your store really mobile friendly? Check out the current statistics on eCommerce purchases made using mobile devices that were gathered by OuterBox.

The recent increase is already an evident change in user behavior. Hence, if it isn’t as simple to buy something on your store using your smartphone or tablet as it is from your desktop, you’re in trouble.

Regardless of mobile or desktop, user experience is key. Try to analyze how users navigate your store and think of ways to make things better.

Consulting professional UX/UI designers on the matter can be a good recommendation in this scenario. They’ll not only help to move things around but to actually enhance your page layouts for perception convenience.

As a result, this can for sure boost your Magento conversion rate.

3. Inefficient Checkout Process

Another thing that greatly explains why the conversion rate of your Magento store is far from perfect is that the store’s cart and checkout aren’t optimized.

As a rule, the major reasons for cart abandonment can be narrowed down to:

Non-transparent pricing and large additional costs that come to light only when attempting to purchase the product.
The lack of opportunity to make the purchase without registering on the website.
The checkout procedure is just too lengthy and complex.

That said, mentioning some ways you can solve the cart abandonment problem are:

Be clear about the extra costs:

This regards all the add-ons for shipping, delivery, taxes, just to name a few). Consider lining out what the price is made up of right on the first step of the checkout so that the visible calculation omits unnecessary questions and lives up to client expectations.

Add the functionality of the Guest Checkout to your Magento store:

Moreover, you can add the feature of Social Login, allowing users to access your store via social media channels like Facebook or Google.

As such, many shoppers don’t want to register and leave their contact details because they simply don’t wish to receive email send-outs or just because they don’t trust you yet.

Without obligatory registration, more clients will finalize their purchase journey since they’ll be asked for their email address maximum.

Rework the steps of your checkout:

Recently, numerous store owners have shifted to a one-step checkout layout as, right from the start, it gives the customer the impression that they won’t be wasting their time going through multiple time-consuming steps to complete the purchase.

4. Your Store Seems Untrustworthy

Especially relevant in the case with first-time visitors to your store, you must make sure that the store is a secure environment.

When you come to think of it, for most people, leaving their personal or credit card details on an unknown store is a tricky question. Usually, there’s a lot of hesitation on the line.

Mentioning other ways to improve the conversion rate in your Magento store, you should make use of the security badges. At the least, this way you’ll have a visual confirmation that your store is secure, for example, this can be put on a checkout page.

Plus, a good way to make your customer feel more comfortable when using your website is by providing multiple ways to get in touch with you. An example of this could be adding a chat plugin to your store. For instance, Magento LiveChat is available free of charge.

Go even further by running your store’s security scans so that you’re sure that there are no vulnerabilities or hazards threatening neither your store nor the data on your clients that you must safeguard.

5. Inconvenient Payment Options

You’d be surprised to find out how many clients you might have already lost because of the seemingly ridiculous lack of payment method options. The world of eCommerce, in general, has been built on the grounds of “the convenience of shopping”.

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It’s its underlying premise. Paving the ground for your potential shoppers and assisting them in quickly finding exactly what they need is vital, but so is giving them the chance to pay the way they want to.

A scarce or unsuitable choice of payment options is yet one more core reason why your Magento store doesn’t convert the way it should.

Furthermore, when your potential customer has spent more than enough time on selecting and putting items in their cart and doesn’t find a method to pay in, this kills their shopping experience. And you know what? They most likely won’t ever return to your store again.

To avoid such an unpleasant situation, acquire the best available payment methods combo with a lot of variety that’ll suit not only your needs but those of your clients as well. If out-of-the-box Magento functionality doesn’t cater to your necessities, there are plugins and extensions on the official Magento Marketplace.

Available for free or on a paid basis, these can solve the problem and are a good starting point.

Summing up, reaching the best possible conversion rates is among the main aims of every business. Apart from what was mentioned above, there are other things you can try doing in order to brighten up the conversion picture: make shopping more personalized by granting product offerings or get your hands on retargeting and remarketing.

Just as with most spheres, eCommerce has its own best practices for growing conversions, and at times even a couple of simple tweaks can really change the game!