Tag: eCommerce application

The Important Elements For Better ECommerce Conversion

Posted on by Jay

In the last 9 months of COVID situation, eCommerce development is considered as the most important development for online product selling businesses. Due to the lockdown, more and more users are turning their heads into the digital world to do business and generate high revenue.

“50-60% of the business contributors are a direct outcome of eCommerce development and designing.”

Having an eCommerce website to represent your business, you need to make it convenient to shop anytime, anywhere across the globe with any device as well.

So, anyone can get your products or services online with a few clicks on a mobile device or computer without the need to visit any store nearby.

And the great part of an eCommerce website is that it also provides the product comparison with an efficient and simpler manner.

Somehow, it is not as easy as it sounds. Due to heavy competition, you need to make your eCommerce application more user-friendly to make your application stands out from the crowd.

Here I have mentioned some of the elements that can help your eCommerce website to make better conversions.

Responsive Design

A first needed element and almost every person caring a smartphone and with the help of which they can also do shopping in a convenient manner. This is where the need for responsive design arises.

Responsive Design

The Responsive UI makes the website accessible on different mobile platforms and desktops.

So, It makes the eCommerce web application more usable for consumers and enhances the online product sale.

Choosing the Right Ecommerce Platform Selection

Choosing the right e-commerce platform for eCommerce development gives flexibility, scalability and expandability to the users of the industries.

Choosing the Right Ecommerce Platform Selection

Among different eCommerce platforms, the common platforms are WordPress, WooCommerce, Magento, and Shopify, which has empowered numerous online retailers and brands to grow.

Highlight Products with Description

The e-commerce website works well when the design is matched with the product. Its main purpose is to showcase the product and description that defines the website to viewers.

Besides, an e-store must have a perfect text, color scheme, theme and images to highlight the products with description and keep it coherent for consumers.

Check-Out Option is Mandatory

Check-out options are necessary for e-commerce website because all customers don’t prefer to create an account every time they visit any site to purchase a product.

Check-Out Option is Mandatory

Adding check-out options removes the barrier for customers to shop and thus, increases the conversion rate too. It provides an easy way to shop online and attract more buyers towards any business.

Easy Navigation

Keeping the search features and web pages easy to navigate assists customers to find the exact products the customers want.

This is because, if it takes a lot of hassle to show the product, then there are chances that people might turn away from the website. Easy navigation helps people to find the product in categories easily without spending much time.

Website Speed optimization

The speed of an e-commerce website is important to gain on online business.

No user wants to be on such site that takes much time to load the page and they might switch to another website after a few minutes.

The speed of website should be optimized in order to make it run smoother and give better results.

Site Security

In e-commerce websites, people have to provide personal information such as bank details, account number, address, and mobile number etc. to shop for the products and access the payment.

Site Security

Ideally, these websites are built with a secure socket layer to encrypt the information stored on the site.

Conclusion

There are some website owners who have a mindset that eCommerce development is just to get more customers online.

But, these types of websites are also used to expand the product pages and even, much more.

So, when go seek eCommerce development, develop the site wisely and try to consider all the above things to develop the best site.

How Automation can Robust your B2B eCommerce Business

Posted on by Jay

A strong relationship with partners and customers is critical for B2B businesses. This needs to be reflected in the successful B2B eCommerce strategies.

Nowadays, the B2B eCommerce model moved beyond from just transactions to putting more emphasis on relationships and automated ordering systems.

With these relationship-centered B2B eCommerce models businesses are reducing their spending efforts on low-value tasks and focusing on Extended interaction with long-term business trends, multi-party deals, and on more complex transactions.

This new model has made numerous impacts on the eCommerce business. In fact, some of the techno giants are saying B2B is surpassing the B2C.

What is B2B eCommerce

Well, B2B eCommerce is the typical exchange of products and services between 2 different businesses or companies through the electronic platform. Or you can say, buying and selling the products on the web as the exchange media.

B2B eCommerce business is not limited just limited to selling and buying. It may cover many aspects like;

  • Business Relationship between 2 companies
  • Product information and research
  • Technical learning
  • Product Ordering & Tracking
  • Technical Support, Training and Services
  • Document exchange like User guide, etc

So, technically it brings a lot of value to this process.

Now see, where the “Automation” term is fitting in this process.

B2B eCommerce Automation

What comes first to your mind when someone says “Automation”? In general, it sounds like robots are assembling cars somewhere in factories. But in B2B eCommerce it is not an artificial intelligence SKY-Net-like program.

The “Automation” in B2B e-commerce context is the use of a computer programmed software tool to complete the tasks without human intervention.

Automation spot the patterns in data and make the decision in a fraction of a second.

Now come to the basic topic of this article. How this Automation can help the eCommerce business for a better result?

Benefits of B2B Automation

Let’s go through the five ways that automation can improve your B2B eCommerce business today.

Reduce Errors:

The manual data processing always makes a tiny glitch and these small errors can cost millions in a year.

Just an example: If a B2B seller would make a misenter in an amount at the time of creating purchasing orders, it can cause chaos for both.

To avoid such types of errors you can integrate an automation layer to your eCommerce Application.

So, the orders can be created and communicated without any risk of human errors or even without human introversion.

Basically, no manual intervention is necessary when the electronically generated documents are passed back and forth between seller and buyer.

Get rid of Workflow Friction:

In B2B eCommerce workflow, a great deal of friction is generated that involves manual moving of information from one end to another.

By the intervention of an automated eCommerce cart management system with the inclusion of invoicing programs can make the progress much smoother.

So, the waiting could be over for a work process like open, read and respond to the email, etc.

As both the buyer and sellers waste their time in moving the information between the system and associated people, an automated system can help them to do it faster.

Better Relationships With Customers

Business to Business buyers are decently becoming more enthusiastic about the benefits of integration and automation.

The integration of Automation creates a more intuitive and easier purchasing experience for buyers with automated catalogs.

Better Relationship

Image Source: FreePik

Relying on automated platforms, it is significantly more effective when B2B sellers offer a straightforward path to data exchanges such as order confirmations, purchase orders, shipping notifications, and invoices.

Get Paid Faster

With a manual workflow, the B2B sellers process invoices manually. A dedicated resource creates invoices manually and emails those to the buyers.

And on the buyer side, whoever is responsible gets around to opening the email manually, and getting approval for paying.

Automated Email

Image Source: FreePik

Whereas in the automated system invoices can be created and delivered automatically.

As a result, the buyers opt to pay automatically, and for the invoices, those are required oversight, the right person will see it and react more quickly.

Focus On What Matters for You

Somehow, people worry that automation is taking place in some jobs, and there is a kernel of truth in that.

The automation system will replace some human roles, but it will also encourage us to focus on what matters most for us and for our business betterment.

For example: The automation system will allow the salespersons to focus more on sales and upbringing new business rather than getting stuck in time and paper.

This will definitely reduce the cost while increasing revenue.

Conclusion

There could be many ways that workflow automation helps your B2B business right now. But the proper planning and execution of the strategies can make your eCommerce website a winner.

The eCommerce application development planning is not much exhausting work, but it requires proper knowledge and customer satisfaction points.

You should develop an appropriate site for online business in which users can easily manage their shopping items and place orders.

For a prosperous future of B2B eCommerce, businesses must have to work with the technology and data firms.

eCommerce Marketing Ideas During COVID-19

Posted on by AdNabu

It’s no doubt that the Coronavirus pandemic is taking its toll on businesses around the world. Marketers are referring to it as the season of ‘crisis marketing’ where businesses must adapt to consumer demands to survive and thrive.

As consumers are locked indoors, the number of online orders is on the rise and many are working towards stocking up for worse outcomes due to the pandemic.

This is a time when businesses have to be clear and vocal about their communications and operations. Here is a list of the top eCommerce Marketing Ideas During COVID-19 being employed by businesses

1. Pay Per Click or Paid Ads

We’re all stuck indoors due to the Coronavirus and this is a time when people are busy stocking up. If your brand is contributing to helping people and committed to the cause, you should let people know.

PPC Campaigns or Paid Ads are experiencing lesser clicks on average but that doesn’t mean they’ve become irrelevant.

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Fast-moving Consumer Goods (FMCG), healthcare and medical businesses, food, and retail – these are the sectors experiencing the fastest growing at the moment. Home improvement eCommerce businesses are seeing a steady increase in conversions and investing their money on ad spends.

  • Google Shopping Ads

Google is giving away free credits that online marketers can use to place shopping ads on the platform. For businesses selling courses or offering valuable products during these times, the Google Product Feed lets merchants sync their inventories with the Google Merchant Center and AdNabu has written a handy guide on how to use these Shopping Ads to your advantage.

  • Re-Targeting Ads

Over 2 billion people log in to Facebook every day and Google itself has a huge user base. Retargeting ads are an eCommerce marketing strategy where you place ads on external websites. When leads click on these ads, they are redirected to your main website or landing pages.

Nomatic does a wonderful job of applying this. Whenever a customer adds something to their cart and leaves it behind, they display ads on their Facebook Newsfeed.

Pay Per Click or Paid Ads

Source: Veeqo

2. Content Marketing

Content marketing has become a priority for brands that want to stay in business. Sales-focused content marketing won’t do too well since this is a time of crisis but content marketing that tells your audiences what’s going on will help.

Sharing updates about your changes in shipment policy, alterations to business inventory, and how the brand is adapting to changes across the COVID-19 landscape economically and more – these are stories your readers want to hear about.

  • Video Content

Over 78% of users online prefer watching videos over textual content according to HubSpot. eCommerce video content trends show that businesses with YouTube channels and IGTV videos tend to perform way better than brands who only post images and text content.

Product videos showing how the technology works or showcasing services offered by the business – these are what people want to see.

  • Blog Posts

There’s just so much that goes into eCommerce blogging but the top two tips would be – writing for your audience and sharing content that provides value.

Don’t sell too much but aim to educate your readers about what’s going on in the industry. Pay attention to optimizing your SEO and if you’re trying to learn more about eCommerce blogging strategies.

  • Interactive Content

Interactive Content has been shown to engage audiences time and time again.

Quizzes, for example, have been shown to engage audiences. 96% of readers don’t finish the pieces they are reading but when you leverage interactive content like surveys, giveaways, and contests, they are more likely to read until the end and participate.

With the blending of AI and VR, eCommerce marketers have already realized that interactive content is the future of marketing in the digital age.

BuzzFeed

Source: Outgrow

As for getting views and engagements, BuzzFeed has been doing it right so far and newcomers can learn from them.

3. Unboxing Experiences

Unboxing experiences are the holy grail of eCommerce marketing. Ask any influencer and they will highly recommend it. Despite the fact it’s COVID, there’s no denying that unboxing videos will help grow your brand.

People are willing to pay up to 4 times as much for the same product if the packaging on it looks simply stunning.

The way your boxes are designed, the messaging, and overall branding, when combined with the ultimate reveal, is sure to make an impact. Here’s an example.

  • Coupon Codes Inside the Box

Giving out coupon codes or promo codes during unboxing videos or at the start is a good way to attract new leads and convert them into customers.

It works!

4. Email Marketing

Big brands are reaching out to their subscribers and letting them know how they are being of help. Email marketing is critical to business success especially in times of this crisis. People are panic buying and brands are doing their best to assure customers that they can make it through the quarantine.

Email

Source: Emailonacid

Take a look at how TruEarth is marketing its products while staying mindful of the situation. This is what customers appreciate.

  • New Customer Email Flows

You should have a customer onboarding and welcome strategy put in place when you’re setting up your mailing list. And this needs to be automated. You can use marketing automation software for this.

You can trigger free content downloads and send helpful relevant content automatically to your leads when they fill up your sign-up forms.

  • Browsing Follow-Up Flows

Neil Patel has best described how to use follow-up flows to increase engagements, drive more traffic, and boost conversions. He knows what he’s talking about and for a business, following up with your potential clients indicates that you actually care and make a difference.

  • Abandoned Cart Emails

Abandoned cart emails are being used as a follow-up strategy by businesses to boost sales and increase conversions. Over 70% of online shoppers fill up and abandon their carts before proceeding to the checkout page. You can prevent this and stand out from the competition.

  • Targeted Offers

Brands are kick-starting their businesses during this time by making targeted offers. We’ve covered this in our mailing list segment but if you want an in-depth guide on how to do that, read this.

5. On-site Marketing

On-site marketing involves optimizing a brand’s SEO strategy, meta descriptions, title tags, and more, in a bid to bring in more traffic and convert leads. The UX design of the website is also considered and making on-site engagement helpful to your customers is key.

A good example of this is recommending related products to your customers based on what they are adding to their carts. Encouraging your customers to share what they buy on social media is another effective tactic.

  • Sign-up Forms

Visitors don’t enjoy filling up sign-up forms which are why you want to make the process as painless as possible. Take notes from the likes of Medium and Facebook.

They’ve kept it simple. Integrate sign-up options using social media accounts for a smoother registration process. Mint has also mastered this art well by pairing it with strong copy, simple details, and a padlock icon for their call-to-action buttons for added security.

Sign Up Forms

Image Source: Justinmind

  • Product Pages

Product pages are the backbone of your selling strategy. The visuals you have must go well with the details and vice versa. Make sure you write product descriptions optimized for SEO while emphasizing on uniqueness and originality.

Product Page

Image Source: BigCommerce

Take a look at these examples and notice how each brand has clearly mentioned the features, benefits, and details for their offerings. Additionally, they’re crisp and concise which boosts the readability factor.

  • Content Copy

Copywriting is an essential element of successful eCommerce marketing. Using interesting and evocative language for your content copy without sounding too sales-y is what you should be going for. There are many good examples you can learn from. Don’t be afraid to take advantage of wordplay and create a sense of adventure through your offerings.

  • Product Images and Product Videos

Product images and videos should complement your content copy. You may have heard of this before but make sure your photos are high-resolution and taken in good lighting. Your product videos should showcase the different angles and have a model posing or demoing how your offerings work. Get your creative juices flowing! There’s no rule to this.

6. Selling Through Social Media

Closures of physical stores and the shift to online spaces have also forced consumers to live their life on the internet. More than 42% of consumers believe that shopping is going to fundamentally change in the future. This makes user-generated content online so much value since users are getting more active on social media platforms.

  • Instagram

Let’s dive into eCommerce marketing with Instagram. Optimize your brand’s profile bio and include a call-to-action. Your profile should be clean and simple. Make sure you also optimize your SEO and match the brand’s aesthetic with the tonality of your content copy.

Instagram

Image Source: Business2community

  • Facebook

Facebook is where shoppers hang out and leave raving reviews. If you haven’t yet created a Facebook page for your business, you’re missing out. Brands prefer spending money on Facebook ads for more engagement. Additionally, your Instagram feed can be integrated with these pages.

  • Youtube

YouTube is a breeding ground for likes and engagements. Your brand can get influencers to talk about its products and services. You can leverage customer testimonial videos and put them up on your business YouTube account to attract more viewers. Ultimately, you have complete creative freedom with this marketing channel.

Doing collabs with other brands or sponsoring influencers to promote your products are good for your business during these times.

7. Market Your Business Beyond Geographic Boundaries

If you’re trying to go local, we understand. But if you’re a business that provides international shipping, your interests would be best put into targeting different geographic regions. You can use Data Analytics tools for discovering new trends and getting new leads.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

For brands that are trying to expand during this season, marketing beyond geographic boundaries is a fantastic way to improve engagements and overall reach. Creating a mobile app on major platforms like Android and iOS is a good way to do that.

8. Highlight Product Reviews

If your customers love your products, you can bring in more leads by highlighting product reviews. These are testimonials that strike a chord with your growing audience and encourage them to buy.

Highlight Product Reviews

Image Source:  Groovehq

Conclusion

We have covered some of the most popular ideas for eCommerce marketing during COVID-19. We realize that businesses are suffering from huge dips but these are some strategies brands can use to grow and connect with potential customers better. Ultimately, COVID-19 isn’t going to last forever but it’s true that brands will be redefining the way they operate moving on. And eCommerce will be that way.

How To Build An eCommerce Marketing Plan?

Posted on by Nicol Garrison

Running an eCommerce website means you’re fighting for your piece of the market with some seriously strong competitors. Regardless of what you’re selling, you’re bound to face the competition and realize you need to up your game if you want to stand out. This is why you need to invest your efforts in developing a strong marketing plan.

Your marketing plan will help you achieve your goals. You’ll be able to raise brand awareness, increase sales, and earn your place on the market. If you’re not sure how to write a marketing plan for your eCommerce, just keep reading.

We’ll walk you through each step.

Walk Each Step

Source: Pexels

1. Analyze Your Competitors

The first thing you need to do before you start developing your marketing strategy is to detect your biggest competition.
You’re not doing this to copy what they’re doing. On the contrary. You’re doing this to be able to stand out from them.

So, make sure that you:

  • analyze the market
  • detect your direct competition
  • analyze their marketing efforts, strategies, customer relationship, and tools they’re using

Once you do this, you’ll be able to see a pattern and think outside the box to avoid becoming just another eCommerce.

2. Use Content Marketing

Content Marketing is the building block of your marketing strategy. Content marketing is about creating useful, informative, or entertaining content to draw attention to your brand.

The key steps of content marketing are the following:

  • Keyword Research

Find specific keywords your target audience might be interested in. Choose those that are easy to rank and avoid general keywords.

  • Content Creation & Blogging

A blog is the center of your content marketing strategy. There, you’ll publish blog posts covering topics your target audience is interested in. Your blog posts need to; answer questions, solve problems, provide guidance, inform, teach, provide value, cover trending topics.

  • Promoting Your Content

Your blog is not the only place where you promote your content. Use social media such as Instagram and Facebook to further boost your content engagement.

Content marketing will help you raise brand awareness and reach those people who don’t even know your eCommerce exists.

3. Use Email Marketing

Email marketing is one of the oldest, yet most effective marketing strategies.

Email marketing gives you a chance to connect to your current and potential customers and make sure they become loyal to your brand.

Using email marketing, you can send emails such as:

  • Welcome emails
  • abandoned cart reminder
  • special offer note
  • coupons
  • birthday cards and discounts
  • sale notifications
  • recommended products that just arrived

Email marketing is closely related to personalization since you’ll be using personalized data about each customer to create those special offers and specific emails.

Email Marketing

Source: Gmail printscreen

4. Use Instagram Product Tagging

Instagram

Did you know that Instagram has more than 1 billion active users globally? This social media platform is absolutely essential for your eCommerce marketing and here’s why.

Instagram offers you the option of using product tagging. It’s a quick and effective way to get your customers from your social media post to your website and a shopping bag.

Here’s how it works:

  • you post an image of your products on Instagram
  • you tag each product on the image
  • the tag shows the name of the product as well as the price
  • if the customer is interested in buying, all the have to do is click the tag
  • the tag takes them directly to the product they choose, on your eCommerce website

They don’t have to search for it and waste time during which they might even give up on the sale.

Instagram product tagging is a brilliant strategy you need to use.

5. Use Videos

Videos are an extremely popular form of content. This is because more and more people are instantly bored when they see huge chunks of text and like to be provided with this form of instant information that videos offer.

You can create different types of videos, test them, and see what resonates best with your audience. We strongly recommend:

  • product videos showing how a product is used
  • how-to-videos giving advice on how to use the product properly
  • interviews with influencers or experts in your niche
  • “behind the scene” videos showing your offices, team members, or the process of creating a product
  • educational videos providing information your target audience might be interested in

“Videos are great because they are visual, entertaining, and attention-grabbing. Every eCommerce should invest in creating videos as one of the primary forms of content they share,” says Daniel Faber, a digital marketing specialist and writer at Studicus.

Share your videos on your blog, IGTV, YouTube Channel and all the other platforms you’re using.

6. Show Product Reviews

It’s one thing when you promote your brand, but it’s a whole other thing when your customers do it for you.

People who are shopping online like to check how other customers felt about the product before they make the purchase. In fact, nearly 95%of shoppers read online reviews before making a purchase.

This is why you need to ensure you have other people:

  • leaving reviews
  • leaving comments
  • leaving images of the product they’ve received

Product review

Source: Romwe

This way, you’ll encourage other customers to trust your eCommerce and go on with their initial shopping intentions.

Final Thoughts

Building an eCommerce marketing plan requires doing proper market analysis, and using several different strategies and tools. With some effort and dedication, you’ll be able to create a unique and effective marketing plan for your eCommerce.
Use the advice provided above and start working on your new marketing plan.

How To Boost eCommerce Sale During Covid19 Pandemic

Posted on by Jay

Since the last few years, COVID-19 has made the most unexpected impacts worldwide. As of December, 2021, COVID-19 has affected millions of people worldwide with many deaths.

As with the New variants of Covid-19, the Omicron variant is emerging again, creating a major impact on millions of lives and to the economic sector.

As for the impact on the global business, we can’t say the industry like eCommerce is experiencing the complete fallout. The online sale has taken the hit but it is not completely down.

It’s clear that moving forward, choosing between online sales and brick-and-mortar stores won’t be the answer — instead, “offering a compelling Omni channel experience…is a requirement for survival,” says McKinsey analysts.

The drastic E-commerce growth amid movement restrictions induced by Covid-19 has increased the online Retail sales from 16% to 27.6% in 2021.

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According to a report by UNCTAD, online retail sales have grown in many countries, with the Republic of korea holding a large number of  shares at 25.9% by 2021, up from 20.8% the year before.

This pandemic has spread to over 100+ countries now. But as an eCommerce vendor, it is also time to deliver to their customer despite the circumstances.

Actually, it is very important to handle every step along the way with safety as paramount.

Despite this “post- Covid” era, the situation is constantly changing. With retail and E-commerce business has begun to observe behavioural shifts in the shopping habits , along with many new behavioural shifts observed in the shopping habits.

Online Shopping Increases By Demographic:

A report by BigCommerce has shown that in the Covid-19  various gender and age-groups have adopted E-commerce in varying degrees.

According to a survey it was observed that in the UK and US, 96% of millennials and GenZ are worried about the pandemic which has affected the economy. The widespread worry was  observed that this age group differentiate their behaviours  more noticeably in comparison to other generations.

Agility PR has reported that 30% of millennials has done more Online shopping during pandemic. In contrast 20% of Gen X, 24% of Gen Z and 8% of Baby boomers. 

More data has shown that 24% of boomers and 34% of GenZ have seen Covid-19 has created an impact on the items they are purchasing, compared to nearly half of millennials. These effects might include the cutting back on spending, carrying certain items  and spending less on the experiences.

There is also much disparity observed between genders, with 24% of men found to be online shopping in the pandemic, in comparison to 18% of women. Also, one third of men, in comparison to 25% of women, said that Covid-19 has created more impact on how much they spend on products.

Here I have drafted some safety measures that you should adopt to make your selling experience more effective.

Sanitize Every Place That You Work

For the safety measures, you need to do this at shipment centres, inventories, warehouses, and all the workspaces of your organisation where works are made out. This is the top priority for included people, especially those in the eCommerce sector, considering the far-reaching geographical capabilities of the industry.

Here are some precaution checkpoints of sanitization that you can undertake:

  • Screening the warehouse personnel regularly
  • Instant sanitization of the warehouse
  • Minimizing the working resources and maintain the social distance
  • maintain heavy caution on entry and exit points
  • An emergency phone line to contact the hospital or police station, if required
  • Maintain the manual register for all visitors
  • Contactless delivery

By setting as an example India with1.3 billion people shut down, the World Health Organisation (WHO) said “India’s COVID fight could make or break the global war. WHO said India has a tremendous capacity to deal with the pandemic as it has experience of eradicating smallpox and polio”.

With the contactless initiative, customers can ask the delivery guy to leave their order package in a secure location, from where the end-user can pick it up.

“It can go a long way in containing the spread of COVID-19 and protects both your courier partner and the end customer.”

Winners On The E-Commerce Shift:

Big commerce has reported that month over month, the food and beverage has increased. The impact of E-commerce on emerging markets has grown to 18.8% and also shows a big growth in the downloads of  mobile applications. It has allowed people to hire personal shoppers to prepare and also in some cases they deliver the goods.

The rise of E-commerce popularity was observed as many of us were quarantined  at home, usinging Netflix, Disney+ and all the gaming subscribers has observed growth at an unprecedented rate in Q1 2021.

Provide Training On Sanitization

In these testing times, the biggest threat to society is perhaps, ignorance.

Ignorance, perhaps this is the biggest threat to society. It is so important that each and every single person is well informed about the basics to fight effectively.

Government officials of many countries have adopted epidemic training and awareness procedures for staying safe.

This includes;

  • how to wash your hands
  • how to wear a mask
  • how to stay away from infected surfaces
  • how to deliver using contactless delivery

Collaborate With Shipping Aggregators

The most advantageous outcome of partnering with a shipping partner is to reduce the workload of your internal team and make sure a clean, hygienic shipping process end-to-end.

There are many vendors using this workflow, so you will be able to choose an alternate courier partner without wasting any time.

Keep Customer Support Paramount

To ensure customer satisfaction and general peace amongst customers, make sure that customer support is available round the clock.

Customer service at whim can make sure that the customer and the seller are constantly in touch.

Okay. These are the safety measure for online vendors to ensure the safety of packing to deliver the goods to end-users.

But can we see this lockdown period as an opportunity to boost your eCommerce sale?

As people are willing to stay at their homes these days and they need their daily life stuff also.

So, the answer is YES!

Strategies To Boost Online Sales

It is very obvious that the consumers are spending more time on the internet as they are social distancing and IT professionals are working from home.

So, our recommendation would be to consider your online presence of the online store. This depends on the eCommerce platform you use. Various eCommerce platforms have different limitations.

Example; The core features of Magento, WordPress, are pretty much search engine friendly.

If everything is OKAY.. then revisit your marketing spend and improve the effectiveness of your virtual communications.

1. Reach Out To Your High-Value Customers

Analytica says, “20% of your customers contribute 80% of your total revenue”. Considering this you need to prioritize the high-value customers ensuring their lifetime loyalty.

eCommerce Stats
Source: Squarespace

Applications like Wakeupsales, (cloud-based Salesforce Automation tool) act like the customer relationship solution and contacting platform all in one.

Through this, your marketing staff can stay in touch with the prioritized high-value customers remotely.

So, you can send personalized recommendations that include links to purchase online.

2. Adapt Your Marketing Messaging

During this sensitive period, you also need to rethink your marketing strategy.

However, brands should be cautious of pivoting too far away from their core brand messaging, or worse yet, coming off as opportunistic.

Below are some examples of brands that made simple adjustments to their messaging to “read the cultural room” while remaining authentic.

3. Create “Social Experiences” On Social Media

Staying home means surfing the internet and social media. So the brand needs to get creative about how they leverage their social media presence.

The brand can create problem-solving social media campaigns to gain more reach of your brand or product.

Also, consider the campaign must make aware of your brand and how your brand gets to solve the daily life requirement.

This helps to acquire loyal customers.

4. Offer Free Shipping Or Local Pickup And Delivery

Shipping cost is always a barrier for online users. So if possible, you can consider offering free shipping.

There is another option available “curbside pickup”.

This term of delivery is actually, a customer ordered a product online and can pick it up fro your local store.

It decreases the hassle of the delivery process. And for customers, it also cut the waiting time.

Still, you need to integrate the whole setup on your eCommerce website. This is not a big development process. You can integrate this delivery set up by hiring an eCommerce developer remotely.

5. Extend Your Return And Exchange Policy

“Extending your return and exchange policy in acknowledgment of the current climate could alleviate buyer doubt and incentivize online sales.”

So, changing the return policy can bring some sighs to your customers. As on the lockdown period, the delivery time and pick up time could be delayed. So, extending the return period could help to gain some loyal customers too.

6. Use Retargeting Ads To Reach Your Customers

Paid advertising can help you to reach such people which you cannot go with organic campaigns. And doing it smartly would help you to regain such visitors who were at your store before.

Technically, we called this a Retargeting campaign.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Through it, your ads or product can be displayed to those users who visited your website recently.

The various ads managers like Facebook, Google, etc have the algorithm to perform such methods.

Conclusion:

Developing and delivering the fruitful content display will always have the high-end stuff for your eCommerce website too.

So, before adopting all these methods and strategies, you need to ‘consider your existing website performance and capabilities.

When we come to the point of COVID-19, there is no ETA on when this crisis is going to end. But it is heartwarming to see all people coming together to fight this pandemic.

As the new Covid Variant, Omicron is growing gradually, therefore it is important to take all the necessary steps and grow your business gradually. Develop your E-commerce application now with Andolasoft. 

Our experts, App developers, will guide you with this path, by developing your desired eCommerce Application.

We at Andolasoft also urged the merchant to follow the guideline and secure every touchpoint.

Is your eCommerce site fully integrated to fight this situation? Let’s Discuss.

How You Can Reduce Shopping Cart Abandonment?

Posted on by Peter Page

While setting up an e-commerce website, one of the most predictable fears is the shopping cart abandonment.

The event where the customers move products into their cart and then leave it there is quite a possibility.

Most of the e-commerce sellers face this challenge.

According to research, the average shopping cart abandonment in 2018, was up to 69.2%.

Even though it may seem like a dead end, there are many ways you can overcome and reduce this phenomenon.

Below mentioned are some proven and practical techniques to help you out and beat all your cart abandonment blues.

What is cart abandonment all about?

It is extremely essential to understand what we are dealing with before we begin discussing the various techniques.

When a potential customer browses your e-commerce website, and keeps on adding products in the cart, but eventually leaves without making a purchase, this entire phenomenon is known as cart abandonment.

Now imagine when you go shopping in a brick and mortar store and select an item of particular clothing, then try it on, but eventually decide to come and buy it later or not at all.

Cart abandonment rate shows, that how many of the items that are finally added in a shopping cart are abandoned.

Cart abandonment determines the overall success of your purchase and, gives you an idea of the possible revenue that you can generate, by implementing the required optimization.

A study found out that, more than 65% of e-commerce stores have cart abandonment rates higher than 50%.

This is a revelatory phenomenon, wherein you have a chance to maximize the profits, but instead, you are left with depleting revenues and unachieved business goals.

By evaluating the final cart abandonment rate, you can implement the required changes in your website and can access your sales accordingly.

Reasons for cart abandonment

A recent study pointed out that almost 58.6% shopping cart abandonment is done by customers who are merely browsing and comparing the prices.

Below mentioned are the abandonment you have no control over, but the rest of them are due to some specific reason, which can be tackled.   

  • Delayed delivery
  • Confusing check-out process
  • Additional costs
  • Necessary account creation
  • Limited payment option

Techniques to reduce cart abandonment

  • Upfront display of all the cost

Including all the taxes and shipping fees in the displayed product cost on your website is a smart technique, and try to provide a discount on the same displayed cost during the check-out process.

Following this practice leaves a positive impact on the customer’s mind when compared to a greater value of the product during the check-out.

  • Simple check-out process

Once the user has added products to his cart, ensure that the road after that is free from any hurdles.

Asking the customers to fill in their shipping details and directly proceed to the payment gateway, without demanding any unnecessary detail, is another effective technique to avoid cart abandonment.

Demanding more information than required, kills the enthusiasm of the customers and forces them to leave the online shopping process midway. 

  • Including product image throughout the process

Ensuring that the image of the product, that the customer has finalized, is always visible throughout the check-out process.

The reason behind this technique is that an image stays in mind longer than text, and hence registers well with the customers.    

  • Provide them quick delivery

Customers are always attracted to an e-commerce portal that provides them quick delivery options.

One of the best e-commerce portals like WAKI, even provide the customers with 30 to 90 mins delivery facility, to generate a potential customer base and avoid cart abandonment by the users.

Following this technique to curb the cart abandonment rates is recommended.       

  • Focus on product images and descriptions

One of the most important technique to avoid cart abandonment is to keep the product description crisp and proper and try to stick with the most realistic product images.

Including all the critical details about handing and usage and any other essential product information, in the product description help you to overcome cart abandonment.

Such practices instill trust in potential customers and give them the required satisfaction about the product they are purchasing.

  • Intent pop-ups

Using a creative and attractive pop-up to connect with the user, right before he exits the page, captures his attention right then and there.

Cart abandonment pop-ups increase the chances of the sale of that product by up to 10%. You need to ensure that you keep the content of that pop-up, direct and concise.

The pop-up needs to stand out and must not look too compelling.   

Conclusion

Implementation of these methods can help you to minimize the cart abandonment rate of your e-commerce portal.