Tag: eCommerce application development

Why E-Commerce Business Needs A Mobile App?

Posted on by Peter Page

One of the industries, which is cultivating at a very fast rate is e-commerce. Due to the continuous raising awareness about its enormous benefits, the future is going to be highly dependent on online businesses. The improvement we are seeing in the innovative ideas and technology advancement, mobile or smartphones are one of the driving forces for these changes.

Mobile is now becoming one of the pivotal requirements of e-commerce business as it is a direct driver of e-commerce development. It drives almost up to one-third of the website traffic. They are continuing to become the best medium for constantly sharing information, as they help them to stay ahead of the competition.

Smartphones are becoming the best medium for viewing or receiving information these days, and they are also important for the business. Gone are those days when apps were considered a luxury by a web-based company. These days apps are becoming a necessity for engaging users. E-commerce portal like WAKI is providing its customers with mobile-based application in Saudi Arabia, for simplifying their shopping experience.

Building mobile apps for an e-commerce business will allow the companies to be at the right fingertips of customers when they are ready to make purchases. This will ensure the overall increase in sales.

There are many other reasons why e-commerce business needs to consider building a personalized apple store app or mobile app for increasing sales.

  1. Preferred over mobile browsing

Due to the lack of time in this fast-moving world, users don’t want to invest any time in browsing through their phones. They want an application which they can directly open up in mobile, from the home screen, and have all the information, in front of them instantly. Offering this facility to the user will remove the need to open a browser, find out the website, and then navigate. Through the app, they can directly open it and start shopping. Almost 78% of smartphone users stated that they prefer using a mobile app for receiving their information than using a mobile browser.

  1. Constant contact and Push notification

E-commerce businesses are very well aware of the fact that it is extremely important to maintain constant connections with the clients, for sharing information, promotions, sales or any other factor that will allure the buyer to make a purchase. Using push notifications, that are sent through the app, will also draw the user’s attention, as they are directly displayed on the mobile’s notification system. Push notifications are the perfect way to communicate a promotion or sale. A simple tap by the user can directly take them to the purchase page on the app.

  1. Optimizing  user experience

If a user has an app installed on his mobile device with all his personal information stored, like username, password, and different payment option, then he only needs to select the desired products he is looking for and then submit the purchase. With the majority of purchases going on at the same time, the natively stored payment information makes it easy for users to complete the purchase, with the increasing conversion rates.

  1. Offline availability

Once the customer has downloaded the app in a mobile device, they can view or access it easily, even if they do not have the proper internet connection, allowing the customers to view the products no matter where they are. Of course, they won’t be able to finalize their purchase or make any payments, but this will let them create a wishlist or fill their cart for easy purchase in the future.

  1. Increasing conversions

Creating a mobile application for your e-commerce business with a professional development company will help to increase the wide range of functions that are necessary to maximize usability and sales. Mobile applications have been successful in converting the potential customers to regular buyers, by providing them ease of commerce.

Submitting an app for an e-commerce business is a stepping stone towards building an important relationship with the visitors. It becomes easy and beneficiary for a business to monitor the customer habits, by observing the analytics from its own application and maximizing the purchase.

The main objective should be, to provide a seamless and customized expertise to clients, irrespective of which device they are using.

One of the most remarkable examples of e-commerce portal using mobile app is WAKI. It provides customers with ease of shopping experience through its mobile application. WAKI is basically a continuously cultivating e-commerce portal, which provides users with simple and fruitful shopping experience through its mobile application.

Top Areas and Features to Know for Successful E-Commerce Entrepreneur

Posted on by Jay

The flexibility of E-commerce development is growing fast. So today’s entrepreneurs are looking to establish a good online presence through eCommerce business because of the massive consumer base.

eCommerce industry is also expanding and providing opportunities for success and sustainability of the business.

Now, eCommerce has become the dominant feature for all business over the world. Industries like jewelry & accessories, household goods, consumer gadgets, phone accessories, and sports & outdoors gear are generating huge profit through eCommerce.

According to the statistics, the eCommerce business is expecting to grow double like 45% compared to the present 18% in rural and semi-urban areas.

Let’s have a quick look at the statistics of the eCommerce market,

  • There are expected to be 600,000 commercial drones in use by 2018, and almost half of Americans would be willing to receive deliveries by drone.
  • A 2015 survey showed customers spending almost 60% of their online shopping time on their mobile devices. That translated to only 15% of purchases made on mobile.
  • By 2021, it is predicted that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
  • By 2019, B2B firms will spend more on e-commerce technology than online retailers do.

(Source: https://www.disruptiveadvertising.com/ppc/ecommerce/2018-ecommerce-statistics/)

E-Commerce

According to the statistics, in 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021.

e-commerce

“By 2022, brick and mortar retail spaces will be little more than showrooms.”

 – Eddie Machaalani & Mitchell Harper, CO-CEOs of BigCommerce

“M-commerce sales worldwide reached an estimated $1.357 trillion in 2017 or 58.9% of eCommerce spending overall. By 2021, m-commerce will account for 72.9% of the eCommerce market.”

If you’re looking to become a successful online entrepreneur, you may be tempted to get into e-commerce.

With the advanced technology, it’s become pretty simple to develop eCommerce website/store for your first sale.

But you need to consider some crucial planning for your success, here you go:

1. Do Market Research and Understand tout Target customer:

Market research and reaching to the target audience are the most important things to get established in the eCommerce market.

Every buyer has different choices and marketing style. You need to understand what the target audience is looking into.

With a good strategy and analysis, the buyer’s persona can help you to reach your target audience and solve their problems. This also helps you to align your messages with motivations to purchase.

2. Maximize Visibility and presence on Social Media:

Social media is putting a high impact on the eCommerce market and this has become a crucial ingredient for reaching out to your target audience.

People are embracing social media with the help of their Smartphones and getting real-life information about product and service.

So it’s time to maximize the social presence of your brand and engage with your audience.

The recent report says that more than 70% of consumers are from social media referral source and consumers are also searching the vendor information in Social Media.

It’s very necessary to maximize your potentials in various social media channels through engaging contents and collect positive customer reviews, feedback, and testimonials to boost e-commerce conversion

3. Focus on Customer Experience

Customer experience is the most vital thing in eCommerce segments and you need to represent your business in such a way for the consumers so that they can feel the value and influence to purchase.

Customer experience is a great challenge for any entrepreneur. You have to make it more user-friendly with great design, easy navigation, appropriate pricing, provide free shipping, and simplify the shopping cart.

For the sustainable eCommerce business, you need to invest in your consumers and understand their touch points before they come into your buying cycle.

For smooth and enhanced customer experience you need to integrate live chat on the website and support assistance is much required.

4. Secure and Seamless Checkout Process

Normally people are very much hesitating to provide their personal information at the time of purchase or in the checkout process.

Consumers are always looking for some secure source from where they can do the transaction securely and they have the fear to fall in unauthorized hands.

You have to make the checkout process much secure so that consumer will understand and happy to share their financial details.

The checkout process must be in few steps with quick guides for the hassle-free and seamless transaction. Effective CTA (Call to action) buttons can also take the users confidence for secure transaction.

5. Adopt SEO

Well planned SEO strategies can maximize any organization profit to 10X more. Search Engine Optimization helps to maximize the visibility of your business and customers can found that quickly.

Adoption of SEO in eCommerce business helps you bring more traffic to the website and that eventually leads to conversion.

The SEO process is very much cost effective to bring your products and services in front of the consumer.

Conclusion:

To establish yourself as a successful entrepreneur in the eCommerce market, you need to do proper research on your target market as well as the audience and their buying persona.

The demand for eCommerce is growing and you need to make your website or eCommerce store secure and implement a seamless checkout process to get users trust.

We at Andolasoft do develop eCommerce applications and stores for various brands and online business organizations.  Thanks to the service of the experienced eCommerce developers, our customers are pretty happy with the services we offer.

Are you looking to develop a secure and user-friendly eCommerce application to be a successful entrepreneur in the eCommerce market?

We are here to help you. Let’s discuss.

Top Factors That Influence Online eCommerce Behavior

Posted on by Lori H Morrisis

You can setup the best eCommerce store in the world, but if you fail to fully understand online customer behavior or how to align your marketing practices for best results, you won’t get the results you’re looking for.

The good news is that there is lots of information on how to best market your products and services online.

It all begins with a working knowledge of your product and the niche in which you operate. It would also help to have a basic understanding of the operating systems that support your store. Then there’s the marketing side of things, and there is a good chance you will have to cover this essential aspect of retail all on your own.

But, there is one more crucial aspect of eCommerce that is sometimes underappreciated and misplaced in all the facts and figures. This is the behavior of the online customer. While the behavior seems pretty straightforward – a customer arrives on your site, sees something that interests them and if the price and shipping is acceptable, the transaction is made.

In a perfect world, yes! But, in reality things are rarely that simple. There is a lot more that goes into the buying process. The four stages of the frameworks are these:

  • Need recognition
  • Search for solution
  • Evaluation of alternatives
  • Purchase

Each of these stages of the process has specific factors that affect them. If you are thinking of investing time and effort into your store, you can’t ignore these crucial factors that affect your success.

The FFF Model Of Online Consumer Behavior

In 2012, two management professors working at the Priyadarshini Engineering College and S. B. Patil Institute of Management proposed a model for online customer behavior. Ujwala Dange’s and Vinay Kimar’s model is not the first of its kind, but is the most relevant one I have found to this day.

The FFF model includes both the external and internal factors when affecting buying behavior. It goes on to describe in detail some filtering elements that customers apply to their selection process when choosing a store to do business and the process that leads them to the final choice of product.

Let’s have a look at the factors that influence online shopping behavior,

1. Factors

From left to right, the first thing we see illustrated by Kumar and Dange are the factors that lead a customer to purchase a particular product. There are two categories the internal and external that affects a purchase. The external factors are those that can’t be controlled by the customer. These include five different sectors:

  • Demographics (including socio-economics, technology and public policy)
  • Culture
  • Subculture
  • Reference groups
  • Marketing

From these factors, the customer produces two very different buying emotions: non-functional and functional.

Functional motives for buying include those reasons that appeal to the needs of the consumer, such as the availability and convenience of a certain outlet. This could also include the environment of the shopping location and the selection of goods available.

Non-functional motives are related to reasons such as social values or cultural reasons for a purchase. These may include the specific brands available or the store brand itself.

2. Filtering Elements

Security, trust and privacy are the three hurdles that must be countered to attain successful online marketing. Customers use these three important factors to filter their stores and arrive at the one where they will be willing to do business. In other words, if you don’t pass these three tests from the customer, there is a good chance of losing customers, even if you are the cheapest option out there.

It is important to consider the risks involved with online purchases compared to conventional transactions in a brick and mortar location. Customers feel the lack of any tangible interaction as a high-risk purchase and must be reassured their cash and shopping experience is safe in every way.

They use the three factors mentioned to decide how reliable their retail outlet is.

Security

It is a hazard of the digital realm that information can be easily intercepted, lost or stolen. This includes the important figures of the payment made and the personal information of the individuals making a purchase.

The details of the transaction can be kept in the stores database and there are numerous cases of a security breach where all this sensitive information is accessed by the nefarious. Customers are becoming increasingly aware of this tendency to identity theft and are more cautious about who they hand this information to.

Privacy

Another important risk that even the most unassuming consumer is aware of is the threat that their information can finds it way to third parties with no end of misfortune. From spam to undesirable correspondence this is a serious issue. Even though the results of a privacy breach in this form will result in financial loss the inconvenience of this situation makes it serious enough to shun any non-trustworthy online retailer.

Trustworthiness

Trust is the single most important of the three and certainly the hardest to come by. There is an increasing amount of distrust online for these smaller stores. The obvious result is that bigger name corporations like Amazon are taking all the booty.

But, if you can attain a level of trust with your customer pool you will set yourself miles ahead of the competition. Trust tells the consumer they are the most important.

3. Filtered Buying Behaviour

The last topic covers a set of motives and expectations that your customers have about the filters set above and is important study material for the eCommerce entrepreneur.

How To Use Marketing Model To Develop a Better Store

Understanding these important points will allow you to build toward a better marketing model. The following takeaways should never be forgotten.

  • Understand that different demographics will have different motives for affecting their final purchasing decisions. Make sure that every aspect of your eCommerce presence is created with these details in mind.
  • Show some personality and present your human side in the store, this makes you a “real” person rather than a potentially dishonest machine. This can be done with those personal touches that show you really know your customer their needs and even what they like to see in a valued product.
  • Focus on customer service. If you are known for going the extra mile and making your customer feel it, you will reach that success you hope for. If they see you reaching out beyond the machine they will feel more inclined to do business with you.

Conclusion:

It’s very hard to read the exact behavior of users and consumers in your eCommerce business because online shopping completely depends on customers’ mindset. The above points can make your products to reach near your target users expectations. You need to do deep market and consumer behavior analysis.

We at Andolasoft provide wide range of services such as eCommerce application development/customization including store development. We have developed our own shopping cart (JuggernautCart) with digital products and services. JuggernautCart is one of the most affordable for selling your digital products/assets such as eBooks, add-ons, podcasts, images, videos and many more and you can customize and use these according to your needs.

Get The Most Out of eCommerce Development!

Posted on by Jay

Thanks to eCommerce development, businesses are no longer restricted to geographical localized market.

With minimal investment, you can get access to a wider range of clientele globally and promote your products and services.

E-commerce development business has grown faster than anyone could have predicted and today many companies from around the world are jumping overboard to get the most benefit out of it.

Today it’s a multi-billion dollar industry that is expected to grow manifolds in the coming days.

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This online mode of trading has facilitated the distribution of products in an appropriate manner. One can directly reach to the prospective customers without spending extra on additional marketing charges.

E-commerce has amplified the communication of online customers and business owners. However, just like any other business, E-commerce also has its share of limitations. One major issue is the security aspect of online payment.

Although many E-commerce developers use a secure server like Apache, the online mode of payment is still vulnerable to cybercriminals. When it comes to a choice of eCommerce Development Company, Andolasoft is a leading name.

Since its revolution, we are offering bespoke applications by utilizing the cutting edge technologies of E-commerce.

Andolasoft has comprehensive experience in developing and deploying shopping cart and payment gateway based eCommerce solutions.

Andolasoft dedicated developers are using the latest available patches to secure the server and stop the vulnerable attacks of hackers. Our wide range of eCommerce solutions can also be customized as per the clients’ requirements.