full stack ecommerce developer Archives - Web and Mobile App Development

How To Make Ecommerce Application More Engaging

Posted on April 6, 2021 by Jay

So, as time grew tough and people are expected to stay indoors longer than ever, don’t you consider taking your business to your customer’s home?

The mobile revolution is here affecting lives stronger than ever before.

Having a mobile eCommerce app is the trend today. It is the easiest way to reach your audience and provide them the services.

Apps have become an indispensable part of our lives. With the scope of the Internet expanding so well, apps seem to be a cheap solution for targeting a wider audience ensuring connectivity, across boundaries, across regions, across districts, and domains.

With the outbreak of the pandemic, online delivery of essential goods and services are no more a choice but has become a government priority.

The scope has expanded to the regions where it was unheard of. The capacity is being extended and explored.

This is a high time to leverage on an eCommerce app and help push your sales and profits in the upward direction.

Before you start wondering about hiring a website developer to make your entrance into the digital domain, let’s talk about the success principles of an eCommerce app.

A Successful and High Engaging Ecommerce App

Before you plan to take your business online, let’s talk about the basic principles of a successful and high-returning eCommerce app that would help your audience enjoy your services from the comforts of their bedrooms.

Principle 1: Assessment for Customers

When you decide to take your business to your audiences’ devices make sure it has everything that they would need.

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All the services, products, and variations should be mentioned clearly and easy to navigate. The ability to bring on-screen what your customer wants is the key here.

Principle 2: Life Is Easy for Customers

It is important that the app you are about to launch serves its purpose well. It should be designed and developed in a way that the user can easily navigate through it and make payments.

If your users get what they want in the shortest navigation, your app is going to slay the market, surely.

Principle 3: Element of Surprise for Your Customers

This is one thing that is going to earn you great ROI. Surprises are something that everyone loves!

Add some interesting elements, offers, and discounts for your customers that would make them stay connected with your business.

And if you have something interesting that your customers need to know about then just a few notifications. Interesting way to market, isn’t it?

Principle 4: Space for Your Customers

Give your customers some space for themselves. They need to express their gratitude, complaints, and reviews.

This is a great way to see if your customers love your product or not. Also, this would increase their engagement with the app.

You can click here to hire salesforce consulting services to come up with a CRM your customers can engage with easily. Done!

These are the four principles on which the foundation of an eCommerce app is built.

It is important that your eCommerce app developer sticks to these principles before bringing something else on the stage.

Now that we know the principles let’s further move ahead and see how to develop an eCommerce app your customers would love.

Develop an Ecommerce App That Sells!

When speaking of Eommerce app development a lot of organizations have sailed through the turn of tides in the app market.

They all excel in building applications that are unique for each customer. Here’s a detail of the process of building an eCommerce app that succeeds in today’s market scenario.

Define the Niche

The first thing before you set a store is to know what you are going to sell.

This is the first step. Identify your niche and enlist the products and the variations that you plan to sell. Studying your audience and the targeted area is a great move.

When your niche is decided, the buying tendencies, popular items, importing certain stuff, etc. can be explored better.

Knowing the niche would help you determine the design and style of your app.

List Essential Features

When the product engineer plans your app, it is important they enlist the features that need to include in your app.

These features should fulfill the purpose of your app and help the audience reach the desired item in the least number of clicks.

Some essential features that the simplest eCommerce app to the most creative ones should have been are mentioned here:

Authentication feature for app set up
Categories and subcategories to search for the product
Review system to increase user engagement
Integrate payment methods
Interesting and compelling push notifications
24*7 customer support
Features for intuitive analysis

These are just a few features that even the basic eCommerce app has. You can further add features that would make things easier for you and impress your customers.

Design Element Aesthetic

The pinnacle of the success of your app is its visual appeal. The user aiding design makes it easier for the customer to interact with the app.

Coming up with a design that interacts with the user and provides keys and buttons to navigate easily is something that your customers would love.

The important points to consider here are:

Placement of essential features
Simplifying check-out process
Ease of order placing
Simple tracking

These are a few things that your product engineer needs to consider before the implementation and development part begins.

Find the Right Platform

Now, that we have moved to the development part, it is important to find the right platform for developing your eCommerce app. It could be android, ios, or Progressive Web App.

Many on-demand app developers make it easier for their clients to select the right platform considering the region of their operation, the economic situation of priority customers are all the determining factors of platform selection.

The right platform makes it easier for you to reach the target market and generate the expected ROI.

Test Your Application

As the platform is decided, we next move to eCommerce application development. Often developers ensure the working of functionalities and features with the help of a QA and testing team.

Some of the standard test cases that are considered are:

Execution pattern eCommerce application
Online payment functionality
Compatibility with web browsers
SEO and mobile responsiveness
Social Media integration

Testing and quality analysis of the app is important. Once the app clears this phase, you can be assured of bringing in the market a flawless app.

Launch Your App

Now is the right time to launch your app. In the first phase, you would rather be interested in marketing strategies to make your app popular before it is brought to the market.

Most companies use traditional techniques like social media promotions, google ads, video ads, and many other techniques like gaming, offers, etc to take the app to the right audience as quickly as possible.

And with this, you are all set to hit the market with your eCommerce mobile application!

Bonus

One thing that keeps any eCommerce-based company moving ahead of its competition is its way of treating the customer and responding to their queries.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

One needs to be really creative and think out-of-the-box to reflect their care and affection for the customers.

Find out innovative strategies to engage your customers with the app and you are ready for the long run.

Conclusion

A dexterous study of the steps here would help you come into the market with an app that reflects well.

Most developers follow these steps to make sure that their client’s app is unique and innovative and hits the road to success in a matter of weeks.

If you are looking forward to coming up with an eCommerce app like Amazon or eBay, all you need is to have a basic plan ready.

Once you have a basic plan of what you need, hitting the market with a high-reflecting app would become a child’s play.

Do you still need more clarification for developing a high-engaging app? Let’s discuss.

The Important Elements For Better ECommerce Conversion

Posted on December 16, 2020 by Jay

In the last 9 months of COVID situation, eCommerce development is considered as the most important development for online product selling businesses. Due to the lockdown, more and more users are turning their heads into the digital world to do business and generate high revenue.

“50-60% of the business contributors are a direct outcome of eCommerce development and designing.”

Having an eCommerce website to represent your business, you need to make it convenient to shop anytime, anywhere across the globe with any device as well.

So, anyone can get your products or services online with a few clicks on a mobile device or computer without the need to visit any store nearby.

And the great part of an eCommerce website is that it also provides the product comparison with an efficient and simpler manner.

Somehow, it is not as easy as it sounds. Due to heavy competition, you need to make your eCommerce application more user-friendly to make your application stands out from the crowd.

Here I have mentioned some of the elements that can help your eCommerce website to make better conversions.

Responsive Design

A first needed element and almost every person caring a smartphone and with the help of which they can also do shopping in a convenient manner. This is where the need for responsive design arises.

The Responsive UI makes the website accessible on different mobile platforms and desktops.

So, It makes the eCommerce web application more usable for consumers and enhances the online product sale.

Choosing the Right Ecommerce Platform Selection

Choosing the right e-commerce platform for eCommerce development gives flexibility, scalability and expandability to the users of the industries.

Among different eCommerce platforms, the common platforms are WordPress, WooCommerce, Magento, and Shopify, which has empowered numerous online retailers and brands to grow.

Highlight Products with Description

The e-commerce website works well when the design is matched with the product. Its main purpose is to showcase the product and description that defines the website to viewers.

Besides, an e-store must have a perfect text, color scheme, theme and images to highlight the products with description and keep it coherent for consumers.

Check-Out Option is Mandatory

Check-out options are necessary for e-commerce website because all customers don’t prefer to create an account every time they visit any site to purchase a product.

Adding check-out options removes the barrier for customers to shop and thus, increases the conversion rate too. It provides an easy way to shop online and attract more buyers towards any business.

Easy Navigation

Keeping the search features and web pages easy to navigate assists customers to find the exact products the customers want.

This is because, if it takes a lot of hassle to show the product, then there are chances that people might turn away from the website. Easy navigation helps people to find the product in categories easily without spending much time.

Website Speed optimization

The speed of an e-commerce website is important to gain on online business.

No user wants to be on such site that takes much time to load the page and they might switch to another website after a few minutes.

The speed of website should be optimized in order to make it run smoother and give better results.

Site Security

In e-commerce websites, people have to provide personal information such as bank details, account number, address, and mobile number etc. to shop for the products and access the payment.

Ideally, these websites are built with a secure socket layer to encrypt the information stored on the site.

Conclusion

There are some website owners who have a mindset that eCommerce development is just to get more customers online.

But, these types of websites are also used to expand the product pages and even, much more.

So, when go seek eCommerce development, develop the site wisely and try to consider all the above things to develop the best site.

What Are Best Tools To Increase Your eCommerce Sales

Posted on June 1, 2020 by RAMON FRANCISCO

Running a small business is hard, but running it in these modern times is somewhat complicated. Somehow this is true for many who gets overwhelmed by the constant change in the online landscape.

This change happens as technology continues to evolve. Luckily, these evolutions lead to the emergence of several tools that can help you run your business.

Leaning on to these tools will not only make life easier for you as you dwell on the other facets of your business, but it can also promise a wide range of results that can help augment your sales.

In this list, you’ll find some old and trusted programs that have been assisting businesses of all sizes and some newbies in the market that show a lot of promising potentials to help grow your business and boost your sales.

Tools To Help Your eCommerce Sales

1. HubSpot

With an award under its name, there is no denying that HubSpot is one of the leading digital marketing tool these days. Glassdoor Awards recognizes HubSpot as the Best Place to Work in 2020, which makes it’s a prime company to work with, which also assures you that this company will give you the best service.

HubSpot helps businesses grow by helping increase traffic on sites and automate social media posts. It also tracks any content’s performance and even helps in customer service through its customer support services.

Price: Starter Growth Suite starts at $50 per month

2. Mailchimp

If you plan to utilize email marketing in your campaign as part of your online strategy to promote your business, it is essential to use a tool to help you with such a difficult task.

MailChimp is one of the best tools when it comes to email marketing that you can leverage. It automates your emails for you when sending it out to your target customers. It does not only help you in sending out your emails but also can create personalized content for them. It gathers data from your recipient that helps in making a more tailor-fitted email content.

Price: Comes with a free service and paid plans that start at $9.99 a month

3. Ahref

When you have an eCommerce business, it means you might also make efforts to drive organic traffic to your site. While this may sound challenging, there are a lot of tools these days that can aid you with these tasks.

One of the best tools you can utilize to grow your organic traffic is Ahref. It is a great marketing tool that can assist with keyword searches. Ahref can evaluate your content activities and even check on your competitors’ content strategies.

Price: Comes with a free service and paid plans that start at $99 a month

4. Google Analytics

Your website act as the heart of your eCommerce business. When it is not working, it will not be able to provide sales. This reason is why you need to know if your website is doing its job or not.

Google Analytics is a great tool to check on your site’s performance. It monitors the number of traffic and even access where it came from. It’s straight forward and provides you with the essential information you need. Plus, the most prominent advantage this powerful tool boasts of is it’s free.

Price: FREE

5. Hootsuite

Managing different social media accounts, planning contents, creating copies, and doing the actual posting may take all of your time. While social media is one of the most effective strategies you can do for your business, aside from its free, it is a meticulous task that demands constant attention, especially if your posting daily.

Tools like Hootsuite comes in handy when it comes to social media management. You can curate content for better strategy, schedule social media posts, find trending topics related to your niche, and analyze your data.

Price: Comes with a free service and paid plans that start at $29 a month for a single user

6. Canva

The trend these days is going visual, but getting a graphic design team requires a big budget. However, the budget is one of the most significant constraints, especially for small businesses, which makes small business owners and marketers rely on Canva.

Canva is a graphic design platform that has a hundred template designs to choose from. It is so easy to use that a lot of newbies and professionals are leaning on this platform. You can create social media ads, banner, presentations, infographics, stories, brochures, and a lot more. It is even possible to create videos and animated social media posts.

Price: Comes with a FREE version with limited services and the paid plan starts at $12.95 per month or $9.95 when billed annually

7. Outfy

Outfy is relatively new in the market yet already shows a promising future. It’s a program that can enhance the social reach of your online store as it can connect to your social media platforms.

It can also schedule posts that contain product images, GIFs, collages, and even videos. It’s a one-stop-shop that can help increase visibility and traffic for your online shop and social media channels.

Price: Comes with a FREE version and paid plan starts $15 with 250 sharing credits

8. LimeSpot

With the competition going stiff each day for a lot of eCommerce today, one of the latest trends to combat this and make your business stand out is personalization. Personalization is tailor fitting your brand or services depending on the need of your target market.

One of the promising tools that can provide your business with some personalization fix is LimeSpot. It uses Artificial Intelligence to create personalized recommendations to drive more sales.

Price: Comes with a FREE version and the paid plan starts at $20 per month

9. Chatfuel

Chatbots are considered to be the future of modern-day social marketing. It automates replies to your inboxes, which provide outstanding customer service all the time, take orders, and help augment sales.

One of the best tools to use for your messenger is Chatfuel. It specializes in building customized Messenger bots that can help your business. You can also set up and take advantage of its AI sequences that can suggest products to users and eventually lead them to make a sale.

Price: Comes with a FREE version and the paid plan starts at $15 per month

10. Yotpo

Yotpo is slowly getting recognized these days. Though it is an e-commerce tool that banks on user-generated content, what it makes a fantastic tool is its service to collect reviews that you can showcase on your site and social media channels. It then builds loyalty and referral programs that help you capture the potential audience and lets your existing customer stay with you.

Price: Comes with a FREE and PREMIUM version

Final Thoughts

This list may just comprise some of the best eCommerce tools available these days; however, all of those listed here can make a difference in running your business. While it is hard to build and run an eCommerce business, having outside help can be a key to drive sales to your brand.

How to Grow Your eCommerce Company With Localization?

Posted on December 5, 2019 by Erica Sunarjo

The eCommerce market has become highly competitive. The idea of an online store has inspired many to become entrepreneurs.

However, this means that if you want to grow your company you need to stand out from the crowd. Besides uniqueness, devotion to marketing, and product quality, there is something else that can help you out – localization.

As the eCommerce market is growing, you can use the assistance of international customers to improve your company’s success.

This is your opportunity to reach a wider audience and spread awareness about your company. Not to mention that you’ll evoke trust in potential customers by providing them product descriptions in their own language.

So, if you are ready to take your eCommerce store to the next level, this is what you need to know.

What is Localization?

If this term seems somewhat familiar to you but you aren’t sure what it is really about, let’s clarify it.

First, you need to understand that localization is not the same as translation.

The translation is converting the text from one language to another.

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While localization does include translation in its process, it also demands that you use cultural context to convey the message. Meaning, that with localization you adapt the content to the culture it is intended for.

So, when you localize your website, you will translate the landing page, product description, image descriptions, and every other aspect of your website but you’ll also adapt it to the targeted culture.

The reason why localization is more valuable for sales growth is that you appeal to the new customers’ habits, traditions, and beliefs rather than just translating content word by word.

Common Sense Advisory did a study on 2,430 online consumers that spread across eight countries and the results showed that 72.4% of potential customers are more likely to buy a product if they can find the information in their native language.

Start by looking at your website’s analytics with the help of Google Analytics and find out where is your traffic coming from. This will help you define which languages and countries you should aim for.

Image Source: Google Analytics

Machine Translation or Human Translation?

While using machine translation can be faster and therefore, more tempting, you should be aware that it can never provide you with the quality that human translation can.

Localization is an especially tricky task because you need more than just transforming the content from source to target language. You also need to adapt the translation to the targeted culture.

Instead of hiring a translator, you should think about working with a localization expert who has experience in this field. He or she can give you pointers on what you need to pay attention to on your website if you want to appeal to the target audience.

If you feature some holiday discounts/sales on your website, keep in mind that countries celebrate different holidays. Talk with your localization expert about this aspect of localization and make sure to adapt it to the targeted country.

Improve Customer Service

Responding to customers’ inquiries is a highly impact aspect of the eCommerce business. If you don’t deal with questions that your potential customers have about your products, you won’t be able to earn their trust.

For that reason, as a part of your localization process, you should provide customer service in multiple languages.

There are several options depending on your plans and your budget:

Hire a customer service team that can address customers’ inquiries in their native language.
Hire a professional translator to translate FAQ to cover the most important questions.
Use machine translation just for the FAQ to cover the most important questions.

Adapt the Website’s Look

Depending on target audience differences, you might need to think about adapting your website as well.

There is more to localization than just translating the content based on the target culture. You should also think about the visuals that will be most effective.

Take Amazon as an example. While Amazon’s websites for the UK and Germany don’t differ, there is a clear difference between the European Amazon website and the Chinese Amazon website.

Image Source: Amazon UK

Image Source: Amazon Germany

Image Source: Amazon China

This global company is aware of differences between its target audiences so they adapted the visuals.

While the European audience has a similar taste, the Chinese audience prefers a more vivid, bright, and colorful visual effect which is evident in Amazon’s choice of design.

Choose an Appropriate Platform

Before you start with localizing, you need to make sure that your current eCommerce platform is adequate for localization.

For example, it should offer order management integration, international shipping, multi-currency options, and be tailored for translation to different languages.

To ensure the security is on point, check with your provider if the platform supports the rule of the global Payment Card Industry Data Security Standard (PCI).

Localized SEO

Optimizing an eCommerce website is very important for a company that aims at growth. If you don’t optimize the website, the customers won’t be able to find your products, and therefore you’ll fall short in organic traffic.

The thing with localization is that you need to adapt to the website’s SEO as well.

Why?

Well, different countries have different preferences when it comes to online searches. For example, even though Google is the most popular search engine in the world, other search engines are used as well.

Users in China use Baidu (68.78%), users in Russia prefer Yandex (51.6%), and some Japanese users prefer Yahoo (23.09%).

Depending on the search engine, you need to adapt the SEO efforts accordingly.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Also, pay close attention to keywords. They shouldn’t just be translated word for word. There might be some variations that will influence the keywords.

If you run a US website and you want to adapt it for the UK market, keeping the word “sweater” as a keyword will hurt your SEO because the UK audience will rather use the word “jumper” in their search.

Even such simple changes can make a huge difference.

Some Final Thoughts

Localization can be one of the key moves you need to expand your global reach.

Unless you explore international markets, you’ll never know how the global audience will respond to your products or services.

With localization, you can affect the purchase decisions, build trust, and personalize the shopping experience.

The above-mentioned guidelines will give you all the information you need to execute the localization perfectly. Through the whole process, just keep in mind that user-friendliness is what you need to aim for.

Localization can provide the customers with a positive shopping experience and get them to fall in love with your eCommerce store.