This Is Why SaaS Is Getting Popular

60% of businesses today are online and they all use SaaS products in one way or another. SaaS is nowadays considered an important part of a company’s unhampered growth and success in the ever-changing market.

So, let us have a peek into why SaaS is getting popular and how it can help your business.

What Is SaaS?

What is SaaS?

SaaS, elaborated as Software as a Service, is software providing technology that enables users to access data stored on the cloud from any device, connected to the internet using a browser.

It helps businesses run their applications on the cloud version without having to worry about investing in their hardware.

It has been in the picture since the late 1990s and has been a proven cost-effective solution for businesses.

Further simplifying it, It is a software on demand which offers IT solutions over shared infrastructure usually deployed via the cloud network rather than owned separately by a particular business.

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If you are looking at and thinking about why SaaS is so popular with businesses these days, then let’s dig into everything you need to know.Reasons why Businesses are Preferring SaaS

Here are some of the prominent reasons why businesses are going with SaaS:

Reduced Infrastructure Costs:

While you deliver your next software/project to your client using SaaS, you do not need to worry about all the key infrastructure it will require to run properly.

All infrastructural needs for your project are completely handled by your SaaS provider.

The providers are the one who are responsible for dealing with all the necessary infrastructural needs of your project.

The SaaS provider is also responsible for all the maintenance that your infrastructure will ever require during the time it is being used by you.

Low-Cost:

SaaS services are affordable for almost all businesses because SaaS providers charge businesses as per their usage. It is a cost-effective business solution as you only pay for the infrastructure you use.

As opposed to establishing the company’s infrastructure for the project, where costs can go sky-high and the resources might not get utilized to their extreme.

Trouble Free:

Every aspect of the infrastructure is handled by the SaaS provider, ranging from installations, maintenance, and upgrades, if needed all are taken well care of.

This results in almost no infrastructure related troubles for the business and ensures smooth working of it almost all the time. SaaS vendors always take care of their promises and try to handover their solutions in the designated time frames.

Fully Scalable:

As a business, we all want a service or infrastructure which we can expand and scale as per our needs.

When we run high on projects we would usually need more infrastructure for deployment and other parts of the project, whereas when the company is a little bit low on its workload, it requires less of everything.

SaaS helps you right away with this, when the company wants to scale up its storage capacities, it can be done quickly by just opting for a bigger plan, hence, eliminating all the needs of buying and implementing our infrastructure which can result in a lengthy process in time-critical businesses.

Unlimited Updates:

SaaS vendors usually take care of your software’s updates and also suggest and do upgrades as and when necessary, introducing you with the newest features in the market which can help you score big in your business.

You will always be in front, with all the latest patches and software updates delivered to you very easily and without any underlying complexities.

Secure:

SaaS vendors earn money based on the trust people have in their company. As the trust of people in SaaS companies increases, more people opt in to use the solutions provided by a SaaS company.

SaaS companies usually set up their data servers in such a way that they are geographically scattered. Scattering servers decreases the chances of security breaches and also provides more up-time to the customers.

While SaaS was on its progress stage, many companies held back off because they thought that SaaS was not fully secure.

But as time has passed SaaS has proved everyone wrong, and has emerged as a secure way for companies to use software and store their data.

Great Availability:

SaaS service providers always ensure that their systems are up and running all the time, most SaaS vendors have recorded uptime of 99%.

With this, all that you need to have is a computer connected to the internet to manage your tasks easily. This makes it particularly easy for everyone because a request is all you need to access the data.

So, what is the Future of SaaS in businesses?

Increased Productivity And Newer Apps:

Oracle’s reports show how widely GitHub’s user base grew between the users 2012 to 2018. It rocketed to 31 million users from a mere 5 million users in 2012.

This growth in user base points to only one direction, better and more proficient software developers, which have increased productivity and better ideas to deal with all the problems they are pitched with.

As a part of technological advancements taking place with SaaS, newer and more improved apps can come into the picture. SaaS will improve coding processes and the development tools indulged in it.

More Businesses Migrating To Cloud:

Today more and more businesses are starting to use cloud-based solutions for their workflows.

As the time comes, about 80% of businesses will migrate from the traditional, privately owned data warehouses to public cloud data warehouses, which will be a driving force to the companies of the future who want to implement and use different work cultures as well as for trying out different options for data storage.

Extensive Use Of AI And Machine Learning:

As per the reports of Oracle, 89% of people use voice assistants in one or the other way. AI-powered chat bots are used by companies to be connected with their customers always.

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Companies no longer rely on management for critical decisions, rather they use AI to make efficient decisions by feeding in the most accurate data available for a specific decision.

Final Thought

SaaS is an evolutionary system, which will always help you in one way or the other as it has so many benefits. It is a service where you pay as per your usage, so it simplifies costs greatly for companies.

SaaS solutions offer integration and customization capacities for all types of users.

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More and more businesses are now adopting SaaS platforms for their daily works and every other project. SaaS systems greatly decrease the complexities involved in deploying software projects.

These are some of the reasons why SaaS is getting popular with businesses these days.

Top Reasons Why The Future Is SaaS Subscription

The software industry has gone through many changes in the last few years. Software as a Service (SaaS) is booming in this internet age.

SaaS has become an important aspect of  running a business in the internet era. However, SaaS technology refers to an application that is hosted by a provider on the server’s side and accessed by clients through a secure internet connection.

With SaaS technology , there is always a growth in the  Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) which helps to lower the Customer Acquisition Cost (CAC).

“In the future of SaaS will largely depend on buyer and consumer choice.  Businesses are taking note of buyer behavior and switching to subscription-based business models.

From a company perspective, the goal is to provide many different applications to satisfy consumer needs and buying behaviours.

The future will also depend on creating an ecosystem that will allow businesses to integrate into a partnership-driven community.

The integrator will be the winner.”

                                                                             – Grant Goodwin, President, AllRoads

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The model of the SaaS industry largely depends on retention and you can keep your customers paying month over month for a longer period of service.

Retention depends on customer engagement and both are the lifelines of every SaaS business.

Along with faster and more reliable internet, including lower barriers to entry in the multiple markets, this has paved the way to a new generation SaaS tools. The audience that needs these new solutions reaches out to these SaaS companies.  

According to SaaS benchmarking survey, let’s have a look at the difference between new customer acquisition cost (CAC) and the cost of upselling to existing customers (per $1 of New Annual Contract Value),

SaaS Benchmarking Survey

In SaaS upsells, it’s all about the value. If the customer can see the value of the upsell compared to his or her current subscription or purchase level, then they will understand why they need to buy.

Neil Patel, Co-Founder of Crazy Egg

Market Estimations

According to Forbes by 2018, 27.8% of the worldwide enterprise applications market will be SaaS-based, generating $50.8B in revenue up from $22.6B or 16.6% of the market in 2013. From IDC study data, you will find

You can refer to the below image of the SaaS success achieved by these largest SaaS companies  of 2021 and 2022 by delivering SaaS tools..

SaaS companies

 (Source: BMC.com)

  • Salesforce, Intuit and Oracle controlled 35% of the worldwide SaaS market in 2013; this could continue to decline as other companies have now established a strong foothold in the market.
  • The worldwide SaaS operations and manufacturing applications market will reach $5.8B by 2018 – In 2013 7.3% of all applications were SaaS based and this is set to increase to 10.30%
  • Cloud applications will account for 90% of all worldwide traffic data by 2019 an almost 10% hike seen from usage stats at the end of 2014.

(Source: drip.com)

“Organizations are advancing their timelines on digital business initiatives and moving rapidly to the cloud in an effort to modernize environments, improve system reliability, support hybrid work models and address other new realities compelled by the pandemic,” said Brandon Medford, senior principal analyst at Gartner

It’s the right time, to go for SaaS application for a rocking business as the future being bright.

Coming to betterbuys SaaS Report 64% of small and medium businesses today rely on cloud-based technology to drive growth and boost workflow efficiency and 78% percent of businesses indicate that they plan to expand the number of SaaS platforms.

SaaS Expenditures

Research analysts forecast a growth to $12 billion in 2016, a jump to $16 billion in 2017, and a continued growth year over year to a whopping $55 billion by 2026.

The subscription models now account for more than 50% of new software implementations over traditional on-premise licenses.

It’s estimated that by 2020, about a quarter of organizations in emerging regions will be running their core CRM systems via SaaS, a 10 percent increase over 2012.

Top Companies in SaaS

More than 1,400 SaaS companies were founded in the last five years.

Among every industry, marketing comprised nearly 4 in 10 of these relatively recent SaaS startups.

Market Segments of SaaS

Application pricing is always a hot debate and customers or users are looking more and more convenience regarding this.

Usually subscription and transactional models are used by the SaaS vendors.

In subscription model a periodic (monthly, yearly, or seasonal) payment to gain access to products or services where in transactional model you pay as you use the products and services.

The subscription-based pricing model works for services that deliver true value to users, now and in the future.

Why SaaS Subscription Is The Future

1. Provides Regular And Sustainable Income

SaaS subscription model gives regular and predictable revenues to the SaaS vendor though for a specific period of time.

As a vendor, you can track your monthly revenue to get your estimated income rather projection.

The subscription price can be easily paid by users and customer as it is cost effective and broken into smaller payments.

Wakeupsales CRM Tool Pricing Model

Wakeupsales CRM Tool Pricing Model

2. Scalable And flexible Pricing Model

SaaS subscription pricing model is scalable and flexible in nature with a long-term plan. Traditional pricing model may create problems in the competitive and fluctuating market.

SaaS provides a balanced and adjustable pricing which can be easier for buyers and users to afford. The regular billing cycle also helps users a lot.

Orangescrum Project Management tool Pricing Model

Orangescrum Project Management tool Pricing Model

3. SaaS More Focuses On Towards Retention Of Existing Customers

A business owner always relied on new customers but in SaaS relief the burden of focusing more towards new leads and prospects.

Serving better to existing customers with high-quality support and update them to the paid membership is the basic rule of SaaS.

Quality service to existing users is the key reason for its popularity. It is secure, solve wide ranges of business problems and improve your profit margin.

SaaS

4.SaaS Provides Data And System Security: 

As any subscription billing service handles a large amount of information of their customers, information such as credit card details, address and sometimes even bank account and their social security numbers. And the cybercriminals always look for chances to exploit any weakness. 

Hence, to resolve this issue the providers are always equipped with all the latest in network and data security that includes up-to-date encryption protocols and strong defense against the known hacking techniques.

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 It is not only applicable for the actual billing servers, but it is also for the security of the connection from the customers.

5. Subscription Billing Integration:

The major factor that implements growth of Saas companies for the future is when the clients can smoothly integrate the subscription billing service in their operations. With a quality subscriptions billing provider, makes it easy for it’s clients to customise the appearance and feel of the billing application that fits perfectly in what they are going through. It provides customizable billing portals which can be easily embedded in the existing website’s of the client

Conclusion:

No doubt software as a service has bright future and it is grabbing the attention of both consumers and vendors.

The subscription-based pricing model is more effective than the traditional. It is delivering true results to the end users with cost-effective price.

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You can also depend on our service for your SaaS application development, our experts will hear out your preferences and develop your desired application accordingly

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