Tag: Google

Why Choose Flutter for Hybrid Mobile App Development?

Posted on by Anurag Pattnaik

Flutter is an open-source UI framework developed by Google. It empowers developers to build native mobile, web and desktop applications from a single codebase.

It is one of the most fast evolving tools for creating cross-platform applications. Flutter developers use it to build stunning cross-platform apps which can render native code on each of the devices such as iOS and Android.

Moreover, Flutter is compatible with Android, iOS, Linux, MacOS and Windows. In 2023, It will be the best platform for hybrid mobile app development. 

In this article, we will discuss top 10 reasons that make Flutter the best hybrid mobile app development technology

What is Flutter?

Flutter, at its core, is a UI toolkit that enables app developers to create apps that natively compile in their respective OS platforms such as mobile, web and desktop from a single codebase.

Flutter app development uses the Dart programming language, offering a rich set of pre-designed widgets that make the development process faster and more efficient.

Reasons to Choose Flutter for Hybrid Mobile App Development

  • Cross-Platform Development

Flutter is the hottest mobile app development technology for its ability to create apps for multiple platforms from a single codebase.

Write the code once and run the various apps natively such as iOS, Android, and web apps. 

This approach in flutter app development saves time, effort, and resources by eliminating the need to build separate apps for different platforms.

  • Fast Development and Hot Reload

Flutter’s “hot reload” feature is a game-changer for developers. Flutter developers have the advantage of making real-time code changes without restarting the application thereby making development faster and more efficient.

This feature significantly accelerates the development cycle and reduces debugging time.

  • Stunning User Interfaces

Flutter app development provides a rich set of pre-designed widgets and offers complete freedom to create custom widgets.

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This suggests that developers can craft stunning, pixel-perfect apps with awesome user interfaces that run natively on both iOS and Android platforms. 

  • High Performance

Its performance is exceptional, thanks to its core engine, Dart. Apps developed on Flutter compile like native code thereby ensuring that apps run smoothly and web apps provide a responsive user experience.

This performance boost is especially important for graphics-intensive applications.

  • Strong Community and Ecosystem

There has been a rapidly growing community of flutter app developers, which means access to a wealth of resources, plugins, and packages.

Because it is backed by such a strong community developers find solutions to common problems rather easily which also makes sharing of knowledge more effective.  

  • Cost-Effective Development

With a single codebase, you reduce development and maintenance costs. This makes Flutter a cost-effective solution, especially for startups and businesses on a budget.

  • Expressive UI

Full stack flutter app developers create expressive and innovative user interfaces. This enables the development of unique, visually appealing apps that stand out in the crowded app market.

  • Compatibility with Existing Code

You don’t have to start from scratch when choosing UI software. It is a highly flexible platform which can be integrated to your existing codebase.

So if you need to transition your codebase from your existing technology to this framework, you can do it rather easily. 

  • Comprehensive Documentation

Flutter’s documentation is thorough and continuously updated, which empowers developers to easily learn and implement the latest features in the framework effectively. 

  • App Store Success

Many successful apps have been built using Flutter, including Alibaba, Google Ads, and more. This demonstrates that Flutter can produce top-tier, high-performing applications.

Top Things To Consider When Choosing Flutter App Developer

  • Experience with This UI Software

The first and most crucial factor is to evaluate the developer’s experience with This open source UI software. Look for developers who have a proven track record of working with the framework and have successfully delivered Flutter apps. Check their portfolio for relevant projects.

  • Cross-Platform Expertise

Flutter is known for its cross-platform capabilities. When hiring a Flutter development team you should ensure that the developers you hire have the expertise in building apps for both iOS and Android using a single codebase. Experience with other cross-platform tools is an added advantage. 

  • Proficiency in Dart

Dart is the programming language used in Flutter. Developers should be proficient in Dart to effectively utilize Flutter’s capabilities. Dart’s syntax and structure are unique, so look for developers with experience in this language.

  • UI/UX Design Skills

A key advantage of Flutter is its ability to create visually appealing and responsive user interfaces. Check if the developers have strong UI/UX design skills to ensure your app looks and feels native on both platforms.

  • Hot Reload Experience

Flutter’s “hot reload” feature is a game-changer for app development. It allows real-time code changes without restarting the application.

Businesses should seek developers who are familiar with this feature as it significantly speeds up the development and debugging process. 

  • Performance Optimization

Flutter apps are known for their performance, but it’s essential to choose developers who understand how to optimize the app for speed and responsiveness, especially in graphics-intensive applications.

  • Plugin Integration

Developers should be capable of integrating various plugins and packages available in the Flutter ecosystem. This is crucial for adding additional functionalities to your app efficiently.

  • Compatibility with Native Code

If you plan to integrate your Flutter app with existing native code, ensure that the developers have experience with such integrations.

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This is common in cases where you already have a native app and wish to expand it with Flutter.

  • Cost Considerations

Consider your budget and the rates of the developers. Focus on the overall value and expertise offered by the developers.

  • Project Timeline

Discuss the expected project timeline with the developers. Ask your Futtler development team for an estimate of project delivery i.e. how long it will take to develop and launch your app. This is important for planning and aligning your app with market demands.

  • Communication and Collaboration

Effective communication and collaboration are vital for a successful development process. Ensure that the developers are accessible, transparent, and willing to work closely with you throughout the project.

  • Client Testimonials and References

Ask for client testimonials or references from the developers. Hearing about their past clients’ experiences can provide valuable insights into their professionalism and the quality of their work.

  • Ongoing Support and Maintenance

Inquire about the developers’ willingness to provide ongoing support and maintenance for your app after the initial development. Your development team must provide post-launch maintenance which is crucial for keeping your app up-to-date and bug-free.

Conclusion

In conclusion, Flutter opens up a world of possibilities for hybrid mobile app development. Its flexibility and performance make it the most opted cross-platform development technology for developers who want to create stunning apps across various platforms. 

By mastering Flutter’s fundamentals, exploring advanced features, and staying updated with the community, you can embark on a successful app development journey.

FAQs

Is Flutter suitable for beginners in app development?

Absolutely! Flutter’s intuitive interface and hot reload feature make it beginner-friendly, allowing developers to see changes instantly and learn through hands-on experience.

Can Flutter apps access device hardware like cameras and sensors?

Yes, UI apps can access device hardware using plugins. There are numerous plugins available that enable Flutter apps to utilize device features like cameras, sensors, and GPS.

Is it possible to create complex animations with Flutter?

Yes! Flutter provides a ton of frameworks to create detailed animation and animation transitions that enhances the overall user experience of the app. 

Does Flutter support integration with backend technologies and databases?

Yes, this UI software supports integration with various backend technologies and databases. Developers can make API calls, handle responses, and interact with databases to fetch and store data in Flutter apps.

What kind of support does Flutter offer for internationalization and localization?

It has excellent support for internationalization and localization. Developers can easily translate their app’s content into multiple languages, ensuring a global audience can use the app effectively.

eCommerce Marketing Ideas During COVID-19

Posted on by AdNabu

It’s no doubt that the Coronavirus pandemic is taking its toll on businesses around the world. Marketers are referring to it as the season of ‘crisis marketing’ where businesses must adapt to consumer demands to survive and thrive.

As consumers are locked indoors, the number of online orders is on the rise and many are working towards stocking up for worse outcomes due to the pandemic.

This is a time when businesses have to be clear and vocal about their communications and operations. Here is a list of the top eCommerce Marketing Ideas During COVID-19 being employed by businesses

1. Pay Per Click or Paid Ads

We’re all stuck indoors due to the Coronavirus and this is a time when people are busy stocking up. If your brand is contributing to helping people and committed to the cause, you should let people know.

PPC Campaigns or Paid Ads are experiencing lesser clicks on average but that doesn’t mean they’ve become irrelevant.

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Fast-moving Consumer Goods (FMCG), healthcare and medical businesses, food, and retail – these are the sectors experiencing the fastest growing at the moment. Home improvement eCommerce businesses are seeing a steady increase in conversions and investing their money on ad spends.

  • Google Shopping Ads

Google is giving away free credits that online marketers can use to place shopping ads on the platform. For businesses selling courses or offering valuable products during these times, the Google Product Feed lets merchants sync their inventories with the Google Merchant Center and AdNabu has written a handy guide on how to use these Shopping Ads to your advantage.

  • Re-Targeting Ads

Over 2 billion people log in to Facebook every day and Google itself has a huge user base. Retargeting ads are an eCommerce marketing strategy where you place ads on external websites. When leads click on these ads, they are redirected to your main website or landing pages.

Nomatic does a wonderful job of applying this. Whenever a customer adds something to their cart and leaves it behind, they display ads on their Facebook Newsfeed.

Pay Per Click or Paid Ads

Source: Veeqo

2. Content Marketing

Content marketing has become a priority for brands that want to stay in business. Sales-focused content marketing won’t do too well since this is a time of crisis but content marketing that tells your audiences what’s going on will help.

Sharing updates about your changes in shipment policy, alterations to business inventory, and how the brand is adapting to changes across the COVID-19 landscape economically and more – these are stories your readers want to hear about.

  • Video Content

Over 78% of users online prefer watching videos over textual content according to HubSpot. eCommerce video content trends show that businesses with YouTube channels and IGTV videos tend to perform way better than brands who only post images and text content.

Product videos showing how the technology works or showcasing services offered by the business – these are what people want to see.

  • Blog Posts

There’s just so much that goes into eCommerce blogging but the top two tips would be – writing for your audience and sharing content that provides value.

Don’t sell too much but aim to educate your readers about what’s going on in the industry. Pay attention to optimizing your SEO and if you’re trying to learn more about eCommerce blogging strategies.

  • Interactive Content

Interactive Content has been shown to engage audiences time and time again.

Quizzes, for example, have been shown to engage audiences. 96% of readers don’t finish the pieces they are reading but when you leverage interactive content like surveys, giveaways, and contests, they are more likely to read until the end and participate.

With the blending of AI and VR, eCommerce marketers have already realized that interactive content is the future of marketing in the digital age.

BuzzFeed

Source: Outgrow

As for getting views and engagements, BuzzFeed has been doing it right so far and newcomers can learn from them.

3. Unboxing Experiences

Unboxing experiences are the holy grail of eCommerce marketing. Ask any influencer and they will highly recommend it. Despite the fact it’s COVID, there’s no denying that unboxing videos will help grow your brand.

People are willing to pay up to 4 times as much for the same product if the packaging on it looks simply stunning.

The way your boxes are designed, the messaging, and overall branding, when combined with the ultimate reveal, is sure to make an impact. Here’s an example.

  • Coupon Codes Inside the Box

Giving out coupon codes or promo codes during unboxing videos or at the start is a good way to attract new leads and convert them into customers.

It works!

4. Email Marketing

Big brands are reaching out to their subscribers and letting them know how they are being of help. Email marketing is critical to business success especially in times of this crisis. People are panic buying and brands are doing their best to assure customers that they can make it through the quarantine.

Email

Source: Emailonacid

Take a look at how TruEarth is marketing its products while staying mindful of the situation. This is what customers appreciate.

  • New Customer Email Flows

You should have a customer onboarding and welcome strategy put in place when you’re setting up your mailing list. And this needs to be automated. You can use marketing automation software for this.

You can trigger free content downloads and send helpful relevant content automatically to your leads when they fill up your sign-up forms.

  • Browsing Follow-Up Flows

Neil Patel has best described how to use follow-up flows to increase engagements, drive more traffic, and boost conversions. He knows what he’s talking about and for a business, following up with your potential clients indicates that you actually care and make a difference.

  • Abandoned Cart Emails

Abandoned cart emails are being used as a follow-up strategy by businesses to boost sales and increase conversions. Over 70% of online shoppers fill up and abandon their carts before proceeding to the checkout page. You can prevent this and stand out from the competition.

  • Targeted Offers

Brands are kick-starting their businesses during this time by making targeted offers. We’ve covered this in our mailing list segment but if you want an in-depth guide on how to do that, read this.

5. On-site Marketing

On-site marketing involves optimizing a brand’s SEO strategy, meta descriptions, title tags, and more, in a bid to bring in more traffic and convert leads. The UX design of the website is also considered and making on-site engagement helpful to your customers is key.

A good example of this is recommending related products to your customers based on what they are adding to their carts. Encouraging your customers to share what they buy on social media is another effective tactic.

  • Sign-up Forms

Visitors don’t enjoy filling up sign-up forms which are why you want to make the process as painless as possible. Take notes from the likes of Medium and Facebook.

They’ve kept it simple. Integrate sign-up options using social media accounts for a smoother registration process. Mint has also mastered this art well by pairing it with strong copy, simple details, and a padlock icon for their call-to-action buttons for added security.

Sign Up Forms

Image Source: Justinmind

  • Product Pages

Product pages are the backbone of your selling strategy. The visuals you have must go well with the details and vice versa. Make sure you write product descriptions optimized for SEO while emphasizing on uniqueness and originality.

Product Page

Image Source: BigCommerce

Take a look at these examples and notice how each brand has clearly mentioned the features, benefits, and details for their offerings. Additionally, they’re crisp and concise which boosts the readability factor.

  • Content Copy

Copywriting is an essential element of successful eCommerce marketing. Using interesting and evocative language for your content copy without sounding too sales-y is what you should be going for. There are many good examples you can learn from. Don’t be afraid to take advantage of wordplay and create a sense of adventure through your offerings.

  • Product Images and Product Videos

Product images and videos should complement your content copy. You may have heard of this before but make sure your photos are high-resolution and taken in good lighting. Your product videos should showcase the different angles and have a model posing or demoing how your offerings work. Get your creative juices flowing! There’s no rule to this.

6. Selling Through Social Media

Closures of physical stores and the shift to online spaces have also forced consumers to live their life on the internet. More than 42% of consumers believe that shopping is going to fundamentally change in the future. This makes user-generated content online so much value since users are getting more active on social media platforms.

  • Instagram

Let’s dive into eCommerce marketing with Instagram. Optimize your brand’s profile bio and include a call-to-action. Your profile should be clean and simple. Make sure you also optimize your SEO and match the brand’s aesthetic with the tonality of your content copy.

Instagram

Image Source: Business2community

  • Facebook

Facebook is where shoppers hang out and leave raving reviews. If you haven’t yet created a Facebook page for your business, you’re missing out. Brands prefer spending money on Facebook ads for more engagement. Additionally, your Instagram feed can be integrated with these pages.

  • Youtube

YouTube is a breeding ground for likes and engagements. Your brand can get influencers to talk about its products and services. You can leverage customer testimonial videos and put them up on your business YouTube account to attract more viewers. Ultimately, you have complete creative freedom with this marketing channel.

Doing collabs with other brands or sponsoring influencers to promote your products are good for your business during these times.

7. Market Your Business Beyond Geographic Boundaries

If you’re trying to go local, we understand. But if you’re a business that provides international shipping, your interests would be best put into targeting different geographic regions. You can use Data Analytics tools for discovering new trends and getting new leads.

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Salesforce, Houston, Texas

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For brands that are trying to expand during this season, marketing beyond geographic boundaries is a fantastic way to improve engagements and overall reach. Creating a mobile app on major platforms like Android and iOS is a good way to do that.

8. Highlight Product Reviews

If your customers love your products, you can bring in more leads by highlighting product reviews. These are testimonials that strike a chord with your growing audience and encourage them to buy.

Highlight Product Reviews

Image Source:  Groovehq

Conclusion

We have covered some of the most popular ideas for eCommerce marketing during COVID-19. We realize that businesses are suffering from huge dips but these are some strategies brands can use to grow and connect with potential customers better. Ultimately, COVID-19 isn’t going to last forever but it’s true that brands will be redefining the way they operate moving on. And eCommerce will be that way.

How To Increase Your Mobile App Downloads

Posted on by Lori H Morrisis

You have finally built a mobile app of your own! You really love your app icon and design, and it works perfectly on all of the devices that you tested it on.  You found a competition-free and unexplored niche.

There is just one problem (and unfortunately, it’s a major one): your app isn’t being downloaded by anyone.

If this is the case, then you have encountered the same problem that numerous app developers encounter after their apps have been published.

Don’t get discouraged – if you would like the entire world to use your mobile app – you can make this happen.

You can start making some real money after you begin getting downloads.

It just takes the right knowledge and some effort in order to get attention for your app from the masses.  In order to learn all of the best ways for increasing mobile app downloads, first, you have to understand how people download apps.

Let’s discuss some essential mobile application development language.

Most likely you have a basic understanding of what search engine optimization (SEO) is.  But do you know about app store optimization (ASO)?

In terms of your app’s success, they are quite similar, but ASO has an even bigger impact on your app’s listing than SEO does for Google’s search results. In addition, ASO specifically increases your app’s visibility in the market.  The higher its rank is, the more people will be able to find your app when doing a search.

After your app has been found by a user, ASO helps to determine as well whether or not the person will download your app.  Your ASO is affected by a number of different factors:

Positive Reviews – A mobile app with more positive reviews will have a higher rating.  When an app is highly rated by users, it will be ranked highly also, which will increase the number of downloads the app gets.

App Downloads – The higher the number of downloads your app gets, the more it will receive.  To rank highly, the goal of an app published should be to get steady amounts of downloads.

Keyword Relevance – Apps that have popular keywords in the description and title will get more downloads.

Revenue – Apps that have a good revenue generation record will receive more visibility in the app store.

Country – Your ranking for a region might be influenced by regional success.  There can be a snowball effect when your rankings are boosted in multiple regions.

Back links – Your app rankings can be improved if you have back links points to numerous relevant pages.

Social Proof – The popularity of your app across various social media platforms may affect its rankings in the app store – particularly on Androids.  Google+ shares and +1’s can determine whether your app is ignored or noticed by users.

App Starts – How many times your app is actually opened by users can impact your ranking significantly.

Retention – Your rankings can be affected by how many people keep your app for 30 days vs. how many uninstall it.  Your app description should be catered heavily towards your target audience in order to ensure retention.

When all of the above is taken into account, it can change how the general public perceives your mobile app dramatically, and how the app store algorithms treat it.

Now that you better understand the fate of your app after it has been published, we can take a more detailed look at some of the best ways to increase downloads of your app.

Get an Enticing App Icon Created

The first thing that somebody will see inside of the app store is your app icon, so your chosen design is crucial to your success.  When users are scrolling through an app store, your icon should pop out and be recognizable and eye-catching.

Be sure that the design you use clearly represents your app.  It needs to provide a clear idea of what users will get after they have installed your app.

Your app icon should be straightforward and not be too flashy.  It is best to keep things simple – you don’t want it to be too confusing or look cluttered.

Social Media Outreach

Even before making decisions regarding which social networks you want to use for building the public persona of your app, you first must decide which angle to get started from.  That means that the social media voice that you use needs to match the personality of your app.

What does your app resemble?  If it was a human, what would it act and sound like?

Use that voice on a consistent basis whenever you are posting.  If you have a cool and edgy app, then don’t use bland business language and bore your fans.  However, if you have an app that is geared for young professionals, then that type of business language might be well-suited for your audience.

The social media platforms that provide the most attention for apps are:

  • Twitter
  • Facebook
  • Pinterest
  • YouTube
  • FourSquare
  • LinkedIn

Don’t just post promotions and information about your app on the social platforms.  Instead, engage and create conversations with fans. To increase engagement, respond to the comments in the voice of your app.  This type of relationship will help to increase the amount of positive word-of-mouth you get for being committed to your users, and as a result, will increase your downloads.

Effectively Market Your App

Don’t get too conservative with your marketing budget.

Marketing is typically used structured over several months or weeks.  However, if you would like your app to see a sharp spike in the number of downloads quickly then, concentrate your marketing spend all within a short time frame.

In order to roll out a comprehensive marketing campaign at the same time does take dedication and courage, but you can see some outstanding returns when it is done successfully.

Depending on how much your total budget is, you should spend your money within a couple of days or at most a week.  Your advertising should be spread across the most popular channels that your target audiences use, and may include the following:

  • Social media
  • Websites like Digg and Reddit
  • Relevant magazines and blogs
  • App directory sites
  • Content marketing
  • SMS marketing
  • Email marketing

You will receive many of your downloads from organic searches, however, you will also get a lot of downloads from the landing page on your website.   That is why you need to have a webpage created that is dedicated to your new app and has a clear call-to-action that tells users to download the app.

Request Reviews

If you are able to get positive reviews from your app’s fans, it will result in an exponential increase in your downloads.

Reviews declaring that your app is valuable or that state that it provides an excellent user experience are great testimonials that tell other users that it is worth it to download your app.

You may be tempted to buy fake reviews to increase how much attention your app gets overall. However, if the app store discovers you have used that tactic, your app may be suspended.

Organic reviews coming from real individuals are much more valuable for your app compared to ones that are fabricated since you can learn from them also.  They will not only provide other users with feedback and a better understanding of the app, but they can also tell you what things need to be changed or fixed.

Request reviews from various individuals who have real influence.  Critics from major tech websites and popular You Tubers with big audiences are some excellent targets to send requests to.

Mention in your press release that you want to get feedback on your app.  The media outlets in some cases will have somebody on their staffs already who reviews apps.

Since you alerted them to something that relates to your product, they might return the favor and give you a positive review. After a publication has reviewed you, then contact all the smaller outlets you reached out to previously.  Tell them about the new article.  It may cause them to write their own review.

In the end…some closing points

It isn’t always easy to achieve getting more downloads of your app.

However, if you follow best practices and use the tips above, you will see a significant increase in your app store rankings and downloads.

Always keep in mind what your target audience’s preference is when trying these strategies out.   What works the best with general consumers may not work the same for your audience, so keep their best interests in mind when using these tips.

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What’s New In Android L, Windows 8.1 And IOS 8

Posted on by Jay

As all the three major mobile players in smartphone categories  i.e. Apple, Google and Microsoft come up with their latest version of Operating Systems i.e. iOS 8, Android L & Windows 8.1 respectively. Let’s have a look how it is worthy for users to switch over the most-recent OS version based upon the new features.

Android L:-

  • Personalized unlocking features, which make your smartphone or tablet search for familiar Bluetooth’s gadgets, Wi-Fi networks, locations and even voice imprints to deactivate any lock screen protections, letting you jump straight into your phone when it knows you’re nearby. If the device can’t detect any of this metrics, anyone trying to use it will be presented with the standard lock screen.
  • Google is focusing on its stock android keyboard for Android 5.0 Lollipop for adding more personalized and scrapping the individual tiled keys.
  • There is one more exciting feature i.e. “Do Not Disturb mode”, which automatically deactivates all notifications and audio during set times, support for Bluetooth 4.1 and a completely redesigned audio back end with support for USB audio devices.
  • Also Android L is going to introduce 64-bit processor support and  improving battery life with Project Volta. Project Volta includes a new battery historian which will help users work out what a device was doing at any given point in a battery cycle to find out which apps are draining the most power.

Windows 8.1 :–

Microsoft has already rolled out windows 8.1 few months back. Some of the features that were added windows phone 8.1:

  • Cortana, which is very much similar to Siri in iOS device, act as your personal assistant. Cortana notebook features store things that you tell her about yourself and also keep tracks what you like and what you’d like done. It can access apps, set alarms, send messages to specific persons, post a Facebook status, add a tweet, search for something and a lot more.
  • The action center which is finally added, and here you can get all your notifications and other controls such as setting Bluetooth, and Wi-Fi.
  • Another interesting feature that added to windows 8.1 was Quiet Hours. Here You can set what time you want your phone to be “quiet,” shutting out noise or notifications coming from it.

There is some other new features like setting up your personal photos as the background on the said start screen, connects you to free Wi-Fi hotspots near you through Wi-Fi sense, transferring files from the internal memory and SD-card seamless through Storage Sence etc.

iOS 8:-

iOS 8 also launched with lots of new features and here I am going to share few of them:

  • iPhone has new feature “Send Last Location” which allows your iPhone (or iPad) to send its last-known location to Apple when the battery drains to a critical level. If you lost your device, it will help you to find the last location of your device even if it’s battery is completely drained.
  • You can now include photos when making notes, to-do lists and reminders in Apple’s iOS 8 notes app.
  • Now iPhone can identify the song due to Shazam integration in Siri. If you ask Siri, “What song is playing?”, it will cause her to listen to the ambient sound, using Shazam to identify music.
  • You can notice iOS 8 has new keyboard with a very smooth predictive type features, which suggests three words right above the keyboard.

I hope you liked this post. What you would like to prefer- Android L, iOS 8 or windows 8.1 and why. Please share your answer in the below comment section

Recommended Blog: Useful features of iOS 7

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5 Google Services To Help You To Reach Your Business Goal

Posted on by Jay

Every single company or organization has certain goals or objectives. If you are an entrepreneur, then the biggest concern for you is to achieve your organization’s goal.

These goals may vary from organization to organization. Some common business goals are making profit by selling products or service, brand promotion, client retention and so forth.

Here are the top 5 Google products or services those can help you to achieve your business goals.

Marketing_Cart

Google AdWords :

For us Google AdWords is the first thing that come to our mind for advertising our services or products for bigger audience through search/display medium.

According to recent survey more than 2 billion people use Google search and as per Double Click Ad Planner, advertiser can reach to 83% of unique Internet users around the world through Display network.

These numbers are self-sufficient to explain why you should consider Adword paid marketing for your business.

You can pass your message to your potential customer through text, image, video or other rich media Ad medium.

Google Analytics:

This is definitely one of the best API released by Google to give you the insight of business. If you are a business owner, and you are looking for key insights of your business, which may help you in decision making process then you can’t undermine the power of Google Analytics.

You can see from where you get traffic, where did you losing your visitors, what are they searching for, which medium gives you better ROI and lots more.

This is without a doubt helps you to give better online experience to your visitors and to transform them to your potential customers. It has both free and premium versions.

YouTube:

Video is an excellent medium to raise awareness, drive traffic to your site and also helps to generate lead and sales for your business.

YouTube is the largest online video sharing site. According to YouTube, every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos.

So to reach such a huge customer base through such a powerful medium must be in your marketing list. Also YouTube provides powerful analytic tools that help you to check how your videos can perform and what you can do better.

Besides that you can promote your YouTube videos through AdWords for Video campaign management tool.

AdMob:

Mobile or smartphones has created new revolution in the advertising world. What do you want more than to connect with your visitors in 24X7 basis?

These screens may look small but opportunities they generate is really hard to match and AdMob gives a stage where you can grab those opportunities.

You can promote your apps to countless smartphone and tablet users across the AdMob network; monetize your apps with ads from over a million Google advertisers worldwide, and lots more.

Wildfire by Google:

Wildfire is social marketing software acquired by Google in 2012 for $350 Million.

This acquisition becomes the blessing for an enterprise, who wants to create attractive and interactive social media campaigns, run social ads, and measure social ROI easily and effectively.

This an ideal tool if you want to incorporate social media marketing in your marketing strategy; however most of the features available in Wildfire are not free.

Today we share few products or services of Google that you can include in your marketing strategy.

Apart from this you can consider Google Merchant (highly recommended by considering its increasing popularity), Double Click program, Google My Business and many more.

See Also: Advantages and Disadvantages of Hiring Remote or Virtual Team

Andolasoft is a leading web and mobile app development company. If you are looking for any types of assistance in application development, business Intelligence, AWS or cloud hosting then please send a request and we will reach you.

I hope you enjoyed this topic and this list is definitely incomplete without your suggestions and feedback. So feel free and share your comment below.

Grow Your Business For Your Mobile App With Google Analytics

Posted on by Jay

In this digital era, information or data plays pivotal role in the process of development. The more information you have, more precise and accurate decision you can take. And this is also applies to mobile apps.

As per report comes from Portio “1.2 billion people worldwide were using mobile apps at the end of 2012. This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017.” This simply indicates industry’s future growth potential; but to stand out this industry is not an easy job. Good news is that Google has its own free analytics tool that helps you to find out insight details of your mobile app which can be your vital part of our app development process.

In June 2012, Google introduced beta version of mobile app analytics ; but now it becomes the part of Universal Analytics. Today our purpose is to educate those developers or users who are not familiar with this influential API(Application Program Interface)

How To Setup Google Analytics for Mobile App?

Step 1:

Set up a new app property in your analytics accounts.
First login into your google analytic profile. Here you get two options:

  • Option One: You can create new account for your mobile app. For this go to admin section, then create new accounts from the account tab and choose “mobile app” tab. Now just provide details like Account name, App name, Industry category and time zone and you will get your tracking code. This option is more suitable if you want to see your analytic data of your mobile apps only.
  • Option Two: Here you can create a new property from your existing account. For this simply go to account where you want to add your new property and then select “Create new property” tab under property section and rest is similar to option one.This option is more suitable if you want to see analytic data of your web application as well as corresponding mobile application.

Step 2:

Download the Google Analytics SDK for Android or iOS from the same account screen that provides the tracking ID. Suggest to take help of mobile developer to implement tracking via SDK.

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Once you setup your analytic for mobile app you can analyze your data through lots of cool features and out of them I have listed few features here:

  • Enhance your customer base by knowing who utilizes your app, on what platform, where they come from and what they looking for from Traffic Source report and Google play integration.Note: If you link your Google Analytics account to Google Play then your android apps will be automatically recognized in Google Analytic; but you have to associate each application separately with an analytic account.
  • Event tracking, Flow visualization, and Real time reporting helps you to identify scope of improvement for better customer engagement. With in-built crash and exception reporting, you can prioritize the issues which are impacting your visitors, helping you to serve better user experience. More you engage your visitor, better chance to achieve your objective.
  • Every single application has certain goals such as purchase, leads, signup or simply spending time on app. This helps you to setup and track those goals.
  • Google Analytics is now available on Admob. So you can get full analytic data either from Google Analytics or from Analyze tab of Admob account.

Recently, Google also released official Google Analytic app for iphone user (https://itunes.apple.com/app/google-analytics/id881599038). In future we may review this app for you.

See Also : Tips to increase your app download through App Store Optimization(ASO)

Andolasoft has been successfully delivered lots of iOS and Android app for his worldwide customer. You can check out our portfolio page. I would love to hear how you are using, or plan to use, this powerful Google API.