Integrate Marketing Stuffs In WordPress Website To Track Performance

In the world of digital marketing, there are advanced strategies being developed every day. In order to make your marketing efforts more efficient, you need to integrate your marketing efforts.

If you want your marketing efforts to be more effective, you need to integrate them.

Integrating your marketing efforts will help you track the performance of your marketing campaigns.

To do this, you need to integrate your marketing efforts with your website to track the performance of your website.

After you develop your WordPress website you need to market it properly to get more visibility. Marketing tools and WordPress plugins has great role to make your website more visible in front of your target customers.

From individuals to small businesses and big brands like National football league and CNN use WordPress to run their websites.

Therefore marketers always focuses on leveraging WordPress plugins to streamline your workflows and reach new audiences.

More than 58,000 WordPress plugins are available and you need to choose the right plugin that give more value to your website and improves the performance of your Business website.

Never miss an update from us. Join 10,000+ marketers and leaders.

WPForms:

Your website should have a contact form, so it becomes easy for visitors to be in touch with you. WPForms is a user-friendly contact form plugin for your WordPress website.

It is a drag and drops online form builder that allows users to easily create contact forms, online order forms, and all other types of online forms with only a few clicks.

You can easily integrate the WPForms to any popular marketing and payment platform. With this plugin, you can make your website more powerful.

WPForms(Source – WPForms)

Google Analytics:

It is your one and only tool that provides lots of insights about your visitors and their specific behaviors. With this tool, you can track your audience’s actions on the site.

You can get statistical data on the number of users in a period, sessions, page views and pages per session, session duration, bounce rates, popular pages/ posts, conversions, and more.

Google Analytics is a free tool that can be integrated into your WordPress website with a simple embed code that is provided by Google.

Google Analytics(Source – Google Analytics)

Yoast SEO:

Yoast SEO provides marketers with all the necessary guidance that ensures each blog post and page are completely optimized.

These plugins are easy to use and offer a comprehensive solution.

For ex: It has page analysis functions that prevents the marketers from doing any common kind of mistakes such as missing alt text description.

This helps to increase the search visibility and lengthy titles. These little things can affect the rankings and these plugins will help you identify the error.

Yoast SEO(Source – yoast.com/wordpress/plugins/seo/)

Google XML Sitemaps:

With Google XML sitemaps you can directly communicate with the search engines. By alerting them about the new or modified content quickly, it helps to ensure that the content gets indexed faster. With Google XML sitemap plugins you can get your post visible at the top of the search result.

The Google XML sitemaps doesn’t need any technical knowledge to start with. You need to follow the simple step by step process to develop a sitemap. These can be used at every search engine like Yahoo, Google and Bing.

Google xml sitemaps(Source – treewebsolutions )

WP Rocket:

With WP Rocket, you can immediately improve your WordPress Website Performance and speed. You don’t need any technical skills for it.

It automatically activates the recommended WordPress caching settings such as gzip compressions, cache per-loading, and page cache.

You also get the option to turn on optional features such as lazy loading images, DNS pre-fetching, Minification, CDN support and more features that help to improve the page load times.

Also, WP Rocket doesn’t wait for someone to request a page, to save it in the cache. It will automatically crawl and develop your website cache that results in instant improvement in performance.

WP Rocket(Source – Themaverickspirit )

WooCommerce:

If you are an E-commerce brand and use WordPress to operate, then WooCommerce is the only plugin that you require. The Plugin will assist you to handle payments with a variety of payment options, it helps you to access your stock levels and create your own online store themes.

WooCommerce offers flexibility with an array of free and premium extensions. It is the best solution for E-commerce that powers 30% of all online stores.

Woocommerce

(Source – WooCommerce )

Elementor:

Elementor is a popular visual page builder for WordPress. Using these plugins you can develop tons of layouts, forms, templates, and landing pages that make your website look fancy.

With Elementor, you can develop a page focusing on the marketing purposes. When you implement these new functions you can boost your content marketing, get your website into more conversions, increase social engagement and more.

Elementor(Source – Elementor)

Google Keyword Planner:

It is a WordPress digital marketing plugin that allows you to get the content keywords straight from the search source.

You can see all the advertisers’ keywords which can be bid on for your own campaigns. It will show the estimated search volume, difficulty level, number of results and help you choose the best keywords.

With this plugin you can research keywords that improve the search rank and help to outrank other sites.

Google Keyword Planner(Source – Infidigit )

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

FAQ:

How to improve WordPress Website Performance?

You can improve your WordPress website performance by following these steps:

  • Choose a Good WordPress hosting for your website
  • Update your themes and plugins
  • Use high quality theme
  • Remove plugins that is not used in your website
  • You can optimize your WordPress database
  • Use CDN

What do you mean by WordPress Optimization?

WordPress optimization is defined as the process of enhancing, customizing and tweaking the WordPress set up to improve the WordPress performance. So you can make it faster and easily get discovered.

This consists of several things, right specification, updated WordPress, Managed Plugins, Optimized database and more.

What are top 5 WordPress Plugins for your WordPress website?

The top 5 plugins for better performance of your Websites are:

  • WP-Optimize
  • WPForms
  • Yoast SEO
  • Google Analytics
  • Google Keyword Planner
Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!

Conclusion:

Your Business might not require all the above mentioned plugins and tools, but at least you need some of these tools that provide effective results.

Integrating your marketing efforts with your website can help you track the performance of your marketing campaigns.

Integrating these tools into your website’s backend will not only make your job easier but also more efficient as it tracks performance and helps optimize different aspects on a regular basis.

You can either download these plugins directly using WordPress.org or through links. But make sure to avoid all the plugins that are not required for your website or these can put you at risk.

Now that you get your best WordPress plugins to improve your Business Websites, you can also check on How to choose the best WordPress agency for your Website development?

How To Grow Your Business With WordPress Website

WordPress is one of the most popular content management systems for building websites. It allows you to create a unique website, without the need of any programming knowledge. It is a perfect choice for businesses of all types and sizes.

In today’s modern world, everyone is using a device to browse the internet. This means that having a simple, yet engaging website is a requirement. A good way to have a business presence online is to build a WordPress website.

So, you might be wondering: “What are the benefits of having a WordPress website?”

Or you might be wondering if it is right for your business and your marketing goals.

Are you thinking of to grow your business online without spending a huge amount of money?

If yes then, here I am going to share some practical tips that will help you to grow your business.

A strong online presence is important for a successful business. As the internet and digital marketing have grown to a larger extent. A powerful website is important to shape your brand image.

Many brands choose WordPress to develop their website. It is because WordPress is easy to use, reliable and it’s a marketing tool.

Therefore, more than 33% of websites on the internet are powered by WordPress.

Never miss an update from us. Join 10,000+ marketers and leaders.

How can you grow your business with a WordPress Website?

Developing a Business Website is not enough; you need to make your business grow.

All you have to do is spend a few hours and spend undivided attention. You can make your website ready to go live.

But, it’s not the only thing that makes WordPress one of the best  tools to grow your business online.

A WordPress website provides enormous benefits.

“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

Why Use WordPress to Build your Business Website?

Be in the top search result of Google:

Being a marketer you understand the value to rank at the top search results of Google. But it is not easy to get to the first page when you don’t have any basic knowledge of Search engine optimization.

But if you are using WordPress you don’t need to worry about it. Installation of a SEO plugins can make your WordPress website SEO friendly.

Many SEO friendly Plugins are available on the web. With the best plugins that is beneficial with SEO marketing will help your website to be at the top position in Google search.

Provide Technical Support

Being a consumer, you often come across many consumer tech support issues for some services or products. Every business can develop trust among the audience, by providing technical support windows on the WordPress website. This helps your customer to lodge consumer complaints or feedback.

Test variable Contact Forms:

You can install the Contact Form 7, the most commonly used WordPress Plugin for contact forms. It helps to collect a variety of information from your potential customers. Whether you need an email address, or any contact information, it can be set up with a few clicks using the contact form 7.

Such a facility is available with the WordPress, hence it is an effective way to grow your business.

Mobile Responsive:

Google always goes for mobile-friendly websites. If your website is not mobile responsive then it will take more time for Google to rank your website and you will miss huge number of traffics as many people are using mobile phones to visit a website. Therefore a mobile-friendly website is important. With WordPress, you can choose a mobile-friendly theme that will help your business to grow.

Create a Knowledge Resource:

If your business website has to deal with lifestyle, education, philosophy, etc. By using WordPress you can create your personal knowledge series. This will provide a detailed knowledge guide to your audience and clients.

You need to update this knowledge resource, to increase the value of the resources.

You can also create and run the user forum of these resources and develop a community on your own. It is a huge opportunity for business promotion.

Monitor your Website:

With WordPress, you can monitor and analyse the marketing strategy from the dashboard. You can also use Google Analytics for it. But you need to switch tabs if you want to check your business performance.

The Plugins offered by WordPress helps to install Google Analytics directly into your WordPress website. This helps to check the stats without switching to any tabs and straight from your dashboards.

With this, you can identify which tactics will work for you. It can also be used to improve the strategy that doesn’t work for your business.

Customized Theme:

With WordPress and other platforms to build your WordPress website it becomes scarier. But with WordPress you get thousands of customizable themes that helps you to get started.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!

Partnership:

The easiest and fastest way to grow your business is through partnership. You can get a partner for your business from your existing customers. So, partner with a business that helps you to create new opportunities for your customers.

FAQ:

Is WordPress good for your business?

WordPress has been a user-friendly CMS. Many people built their websites using WordPress and not by developers. The CMS makes it easier to build a clean, good website that can boost your business.

Can a beginner use WordPress to build their website?

WordPress is an easy-to-use CMS. You don’t have to visit website developers to build your website. Beginners can also build their business website with WordPress

It’s very easy to set up and run. Many web hosts come with one-click auto-installers. WordPress is very simple to use like Microsoft Word or Word Processor.

What are the benefits of using WordPress to build your business website?

Growing your business website with WordPress will provide many benefits such as:

  • Easy to use and installation
  • Mobile-friendly themes
  • Easy to customize and control
  • Versatile and scalable
  • Built-in business blog

 Conclusion:

Starting and setting your business is quite challenging for business owners. But, thankfully by using WordPress, you don’t have to worry about any issues that will hamper the business performance.

WordPress websites offer a lot of benefits for any business. However, there are things to think about before getting started.

WordPress allows you to create a website on an easy-to-use platform, it does not mean that the platform is easy to use. It takes time and effort to learn the ins and outs of how to build a website with WordPress. Consider investing in learning this skill if you don’t have any experience with coding or web design.

In order for your website to be successful, it must appeal specifically to your target audience. So, if you want people who are newly interested in your industry, consider building a different kind of site than if you want people who have been interested in your industry for years.

If you are considering using WordPress as a way to grow your business online, keep the above things in mind!

By following the above-mentioned tips to grow business you can promote your WordPress website to grow in the right way.

However, if you find any difficulty in developing your website, our WordPress developers are happy to help your business grow.

5 Google Services To Help You To Reach Your Business Goal

Every single company or organization has certain goals or objectives. If you are an entrepreneur, then the biggest concern for you is to achieve your organization’s goal.

These goals may vary from organization to organization. Some common business goals are making profit by selling products or service, brand promotion, client retention and so forth.

Here are the top 5 Google products or services those can help you to achieve your business goals.

Marketing_Cart

Google AdWords :

For us Google AdWords is the first thing that come to our mind for advertising our services or products for bigger audience through search/display medium.

According to recent survey more than 2 billion people use Google search and as per Double Click Ad Planner, advertiser can reach to 83% of unique Internet users around the world through Display network.

These numbers are self-sufficient to explain why you should consider Adword paid marketing for your business.

You can pass your message to your potential customer through text, image, video or other rich media Ad medium.

Google Analytics:

This is definitely one of the best API released by Google to give you the insight of business. If you are a business owner, and you are looking for key insights of your business, which may help you in decision making process then you can’t undermine the power of Google Analytics.

You can see from where you get traffic, where did you losing your visitors, what are they searching for, which medium gives you better ROI and lots more.

This is without a doubt helps you to give better online experience to your visitors and to transform them to your potential customers. It has both free and premium versions.

YouTube:

Video is an excellent medium to raise awareness, drive traffic to your site and also helps to generate lead and sales for your business.

YouTube is the largest online video sharing site. According to YouTube, every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos.

So to reach such a huge customer base through such a powerful medium must be in your marketing list. Also YouTube provides powerful analytic tools that help you to check how your videos can perform and what you can do better.

Besides that you can promote your YouTube videos through AdWords for Video campaign management tool.

AdMob:

Mobile or smartphones has created new revolution in the advertising world. What do you want more than to connect with your visitors in 24X7 basis?

These screens may look small but opportunities they generate is really hard to match and AdMob gives a stage where you can grab those opportunities.

You can promote your apps to countless smartphone and tablet users across the AdMob network; monetize your apps with ads from over a million Google advertisers worldwide, and lots more.

Wildfire by Google:

Wildfire is social marketing software acquired by Google in 2012 for $350 Million.

This acquisition becomes the blessing for an enterprise, who wants to create attractive and interactive social media campaigns, run social ads, and measure social ROI easily and effectively.

This an ideal tool if you want to incorporate social media marketing in your marketing strategy; however most of the features available in Wildfire are not free.

Today we share few products or services of Google that you can include in your marketing strategy.

Apart from this you can consider Google Merchant (highly recommended by considering its increasing popularity), Double Click program, Google My Business and many more.

See Also: Advantages and Disadvantages of Hiring Remote or Virtual Team

Andolasoft is a leading web and mobile app development company. If you are looking for any types of assistance in application development, business Intelligence, AWS or cloud hosting then please send a request and we will reach you.

I hope you enjoyed this topic and this list is definitely incomplete without your suggestions and feedback. So feel free and share your comment below.