The Importance Of Mobile Quality Assurance

Mobile phones are being designed for the needs of urban warriors who want to do everything on the go. The mobile ecosystem has gone beyond the boundaries of telephony.

It records activities, provides event alerts, keeps users in touch with their personal lives and assists in business processes like closing transactions and completing payments. These advanced smartphone capabilities are giving rise to novel ways which addresses the needs of customers, employers and partners.

Mobile Application Marketplaces are becoming very popular day by day, and many companies are facilitating users to download various app. Websites are also being built as responsive for better browsing experience on various handheld devices.

Challenges of Mobile Application Testing :

Now-a-days, people are accessing the Internet and digital content in general more and more frequently from mobile rather than a traditional device. Mobile devices are built on a variety of operating systems that include multiple versions of iOS, Android, Windows, BlackBerry, Symbian, Bada and Brew, etc. Many years ago, the importance of Mobile Quality Assurance became apparent to the mobile development community.

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Mobile Quality Assurance has needful key focus areas such as “Functionality”, “Performance”, “Usability”, “Automation”, “Security”, “Compatibility (Responsiveness)”, “Interface”, “Services” and “Device Proliferation”.

Mobile QA testing is nothing but a process by which mobile devices are being tested for its functionality, usability and consistency for better performance.

Mobile Application testing is categorized into two phases; such as “hardware or Device Testing” and “Software Testing”. Now this process is maximizing to support iPhone, Android, Windows Mobile, Symbian, Blackberry, tablets, including other operating systems with minimizing the testing cycle up to 50% as well.

As more and more mobile apps are coming out as well as Smartphones and it might be finding too many challenges or risks like variety of mobile devices, diversity in Mobile Platforms/OS, Mobile network operators and Scripting.

So, Mobile QA Testing is becoming very necessary part of Mobile Application Development Ecosystem.

Summary:

It is inescapable that your business will adopt mobile technologies to improve efficiency and become a regular business.

However, in a fast-changing mobile environment, application testing must be done in days instead of weeks, to ensure that your business remains agile, productivity is increased, time, money and customer satisfaction are not impacted.

I hope you liked this post. You must get a clear idea about the real challenges in mobile application testing. I would like to know your invaluable suggestion on this topic.

Recommended Blog: Andolasoft launched service on QA Automation

Grow Your Business For Your Mobile App With Google Analytics

In this digital era, information or data plays pivotal role in the process of development. The more information you have, more precise and accurate decision you can take. And this is also applies to mobile apps.

As per report comes from Portio “1.2 billion people worldwide were using mobile apps at the end of 2012. This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017.” This simply indicates industry’s future growth potential; but to stand out this industry is not an easy job. Good news is that Google has its own free analytics tool that helps you to find out insight details of your mobile app which can be your vital part of our app development process.

In June 2012, Google introduced beta version of mobile app analytics ; but now it becomes the part of Universal Analytics. Today our purpose is to educate those developers or users who are not familiar with this influential API(Application Program Interface)

How To Setup Google Analytics for Mobile App?

Step 1:

Set up a new app property in your analytics accounts.
First login into your google analytic profile. Here you get two options:

  • Option One: You can create new account for your mobile app. For this go to admin section, then create new accounts from the account tab and choose “mobile app” tab. Now just provide details like Account name, App name, Industry category and time zone and you will get your tracking code. This option is more suitable if you want to see your analytic data of your mobile apps only.
  • Option Two: Here you can create a new property from your existing account. For this simply go to account where you want to add your new property and then select “Create new property” tab under property section and rest is similar to option one.This option is more suitable if you want to see analytic data of your web application as well as corresponding mobile application.

Step 2:

Download the Google Analytics SDK for Android or iOS from the same account screen that provides the tracking ID. Suggest to take help of mobile developer to implement tracking via SDK.

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Once you setup your analytic for mobile app you can analyze your data through lots of cool features and out of them I have listed few features here:

  • Enhance your customer base by knowing who utilizes your app, on what platform, where they come from and what they looking for from Traffic Source report and Google play integration.Note: If you link your Google Analytics account to Google Play then your android apps will be automatically recognized in Google Analytic; but you have to associate each application separately with an analytic account.
  • Event tracking, Flow visualization, and Real time reporting helps you to identify scope of improvement for better customer engagement. With in-built crash and exception reporting, you can prioritize the issues which are impacting your visitors, helping you to serve better user experience. More you engage your visitor, better chance to achieve your objective.
  • Every single application has certain goals such as purchase, leads, signup or simply spending time on app. This helps you to setup and track those goals.
  • Google Analytics is now available on Admob. So you can get full analytic data either from Google Analytics or from Analyze tab of Admob account.

Recently, Google also released official Google Analytic app for iphone user (https://itunes.apple.com/app/google-analytics/id881599038). In future we may review this app for you.

See Also : Tips to increase your app download through App Store Optimization(ASO)

Andolasoft has been successfully delivered lots of iOS and Android app for his worldwide customer. You can check out our portfolio page. I would love to hear how you are using, or plan to use, this powerful Google API.

Things You Should Know Before Planning Your Mobile App-Part-I

When you are looking at all the popular apps, you too are tempted to have one of your own; however, it can’t be done overnight. It is because; there are thousands of mobile app programmers and companies who may be thinking of doing the very much similar things. To have a successful mobile app it takes lots of hard work and well defined requirements.  You need to think about the main development aspects before planning to go for your mobile app.

Basic Steps You Need to Know For Developing Mobile App:

From our experiences, here are some guidelines you must go through if you are planning to develop a successful mobile app:

  1. The most crucial step is to come up with an innovative idea. Here, you need to make sure that there is little or no competition for it.
  2. Identify your targeted audience and build your app form their perspective, something that is more likely to be appreciated by these users.
  3.  Judge and determine major pain points and challenges that you expect to face for your application. You should hire a dedicated development team who could understand your specific business requirements and turn your ideas into a working app.
  4. Make sure that your app provides good usability and practical values to the users i.e., they should find your app useful and productive.
  5. Your app should have a solid built with no loose ends. Make sure to run a vigorous crash test and beta test phase before actually publishing it. User experience must be intuitive as well as engaging. If you are willing to implement APIs, ensure that it is robust and doesn’t generate any glitches in the application.
  6. After publishing your app to the application stores, you need to start promoting and market your application. One of the best ways to reach a wider audience is by promoting it over social media. Next, you will have to avail as much positive feedback from users as possible.
  7. You should offer constant support to your customers by addressing their comments, expectations and complaints. Then you should release updates and new features for your app to woo your existing customers as well as attracting the attention of new ones.
  8. Offering basic features for free and then selling premium stuff is a popular way to keep users hooked up and to gain traction. Also make sure that the app is noticed and favored by your customer.

iOS application development and Android app development can be easily executed and managed with the help of expertise mobile app developers. Moreover, it is advisable to outsource mobile application development tasks to development companies. Hiring a professional development company would facilitate you to build flawless and unique mobile apps which would greatly leverage revenue.