Tag: Mobile App

The Influence of AI and ML in Mobile App Development

Posted on by Abhinav Rai

Until a few years ago, artificial intelligence (AI) was just a name for a unique innovation that could make machines perform tasks that were typically reserved for humans.

Now artificial intelligence has become a buzzword in the market, especially in mobile app development.

As more and more artificial intelligence courses empower professionals to boost their careers, AI and its subset machine learning are transforming every industry for better performance and cost effectiveness.

Further, as the economy leans towards digitization and the consumers spend most of their time on smartphones, enterprises have shifted their focus to making themselves accessible on the digital medium.

As a result, the impact that artificial intelligence and machine learning could have on modern app development has caught the fancy of many innovators.

According to a report by Gartner, smart mobile apps were one of the top strategic trends of 2017, and considering the pace of innovation in the domain, this is just the beginning.

Personalized Recommendations:

Making personalized recommendations to users is one of the most effective and widely sought after application of AI in mobile app development.

As the attention span of users becomes limited, it becomes more important to supply them with relevant content to maintain user engagement.

To continuously engage users, mobile app developers design AI algorithms that can monitor the choices users make and then insert them into a learning algorithm.

As a result, the users are recommended content that they are most likely to engage with.

Such learning algorithms and recommendation systems are also one of the significant sources of revenue generation for mobile entertainment apps like Netflix, and e-commerce applications like Flipkart, Amazon etc.

Mobile App

(Source: artjoker.net)

Any business that runs on making relevant suggestions to users can benefit from this aspect of AI in mobile app development.

For this reason, the ability to integrate AI recommendation systems in mobile applications is one of the sought-after skills in mobile app development.

Automated Reasoning Techniques:

Automated reasoning techniques work on studying massive amounts of historical data and applying the resultant insights in solving the problem at hand.

The automated reasoning techniques make it easier for mobile app developers to optimize their functions by providing the best alternatives to perform a task.

Navigation systems are perhaps the best examples of automated reasoning.

For instance, mobile applications like Google maps and on-demand cab service, Uber, makes use of automated reasoning algorithms to optimize routes in a manner that gets users to their destinations in minimum possible time.

The automated reasoning works from travel data collected from drivers who have previously traveled from the same routes.

Adapting to User Behavior:

AI and machine learning have now evolved to learn user behavior patterns to provide them with a more seamless mobile app experience.

Through natural language processing and machine learning techniques, mobile application developers can integrate virtual assistants in the application architecture.

These virtual assistants observer user behavior, understand their preferences, develop a pattern, and then modify their functionalities in a manner that can be of best use to them.

This technique is also used by banks in their mobile apps to detect fraud in online payments.

A pattern-detecting algorithm embedded in the app design automatically tracks through each customer’s purchases, and can instantly recognize if a purchase has been made that doesn’t fit well with the usual customer behavior.

These pattern recognizing algorithms grant a degree of efficiency to mobile apps and are one of the most demanded skills in an application developer.

Voice Optimization:

The impact of voice optimization on modern mobile app development cannot be stressed enough.

Not only has it proved convenient regarding accessibility and navigability, but it has also promoted a more connected mobile ecosystem.

In 2014, as much as four billion devices were connected to the Internet; Gartner expects this figure to have risen by five times by 2019.

The Internet of Things (IoT) is not just limited to smartphones and computers, but now there are smart TVs, watches, lights, thermostats, and many more.

As homes become smart, consumers prefer all their applications in one device instead of switching from one device to another.

Voice optimization thus provides them with a universal interface for all their devices in one single mobile application.

For instance, Google Home and Amazon Alexa allow their users to manage all the connected devices through a single, voice-optimized mobile application interface.

Opportunities to Creatively Deploy Codes:

Not only are AI and ML providing meaningful add-ons in mobile applications, but they are also transforming the way in which app developers deploy their codes.

Thanks to the flexibility offered by AI, developers can release newer versions of the app more frequently, and with better enhancements.

Now that AI techniques have become accessible and can be employed by just about anyone with the relevant knowledge, application algorithms can be designed and implemented for a variety of tasks.

For instance, scanning a QR (Quick Response) code not only transmits necessary information but based on your preferences; a single scan can return information that the users are most likely to spend time with, thus significantly increasing user engagement.

Increased and prolonged engagement with users is one of the primary objectives behind the development of any application and is the most desired skill in mobile app developers.

When it comes to retaining customers through a mobile app platform, the first few sessions are incredibly crucial.

The integration of AI and machine learning techniques with mobile apps make it possible for users to have a more memorable experience with the application.

As a result, mobile application developers who have a comprehensive understanding of AI and automated learning will be in higher demand for creatively applying machine learning techniques.

Mobile app development is a rapidly evolving market, and through their behavior learning and recommendation algorithms, AI and ML make the app experience more valuable to the users.

We are at Andolasoft continuously updating ourselves with the latest algorithm of AI and ML to provide high user experience while developing a mobile app for our customers.

Why To Invest In Mobile Application Development For Business Growth

Posted on by Jay

As businesses are powered with technology in more than one way, It has become a common practice for any business are investing in mobile application development for business growth. 

There are many mobile applications that are available in the Google Play Store and Apple store for many functions like E-commerce applications for shopping, Social Media Applications, fitness applications, productivity applications and more.

There are more than 3.2 billion smartphone users globally, and it’s no surprise that the mobile application industry is rising. As the app usage and smartphone penetration are growing at a steady rate without any signs of slowing down in the coming future.

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Therefore, investing in an app is a better way of growing business. Mobile applications are likely to generate more than $935 billion of revenue by 2023. 

As there is a dominance on the mobile applications uses, it’s important for business owners to invest in mobile application development to enhance the growth of business. It is because the business can reach out to customers easily through the mobile app, as customers love to access mobile on the go.

With the increasing demand of the digital era, the technology has changing a lot.

Technology has such an impact that the revolutionary changes in mobile apps become one of the most integral parts of human life.

With a huge number and varieties of mobile apps, life has become more and more simplified.

It seems one’s day is incomplete without Facebook, WhatsApp, Instagram or any other app. Literally, people are with mobile phones at any given point of time.

Mobile apps are not only helping people’s personal/social life’s by browsing and shopping but also helps to develop their business’ productivity.

Business owners are getting more & more dependent on mobile apps to get a high return on investment (ROI) in the competitive market. It has become the most ideal way to reach our target customers.

A study says that the sales over mobile apps have gone up to 80% increase in sales.

Let’s have a quick look at the statistics; How mobile app has become important for your businesses,

Key App Statistics:

  • The total number of mobile app downloads in 2017:  197 billion (a forecast) (Source: Statista)
  • The total number of iOS app downloads in 2016: 25+ billion (Source: App Annie)
  • The total number of Android app downloads in 2015: 50 billions (Source: Benedict Evans)
  • The total number of Android app downloads in 2016:  90 billion (App Annie)
  • The app category people spend time the most is Social Networking (29% of users) [Source: comScore]
  • The most popular app, both iOS and Android, by penetration Facebook (81% of users) (Source: comScore)
  • The Mobile app Millennials use the most in 2015: Facebook (21% of users) (Source: comScore)
  • The mobile app Millennials use the most in 2017: Amazon (35% of users) (Source: BusinessInsider)
  • The time spent per user with digital media on mobile in US daily in 2017: 2.3 hours (Source: comScore)
  • The age group that spends the most time on apps monthly in US in 2015: 18-24 (90.6 hrs on Smartphone apps, 34.7 hrs. on tablet apps) (Source: comScore)
  • The age group that spends the most time on apps monthly in US in 2017: 18-24 (93.5 hrs / month on Smartphone apps, 27.6 hrs. / month on tablet apps) (Source: Statista)
  • The average number of apps people use daily – 9 , monthly – 30 (Source: TechCrunch)
  • The major age group of users that operate a Smartphone with two hands – 55+ (39% of users) (Source: comScore)
  • Total number of iOS apps on the App Store – 2.2 million (as of the January of 2017) (Source: Statista)
  • Total number of Android apps on Google Play  – 3 million (as of June of 2017) (Source: Statista)
  • Total number of apps on Amazon AppStore – 600k+ (as of spring 2016) (Source: Statista)
  • The most popular iOS app category, by volume – Games (25%) (Source: Statista)
  • The most popular Android app category, by penetration – Tools (99.8%) (Source: Statista)
  • The most popular Amazon AppStore category – Games (21% of the total number of apps)
  • Total number of app publishers – 968k (Google Play), 498k (App Store), 75k (Amazon AppStore) (Source: App Annie)
(Source: businessofapps.com)

According to Juniper Research “More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017”

Benefits Of Investing In An App:

So, as a small or enterprise business owner, it’s very necessary to develop a mobile app to reach your target audience and the growth of your business.

As you hire dedicated developers for your mobile application development for business, you open your business for various opportunities irrespective of business size or whether you have a physical store or not.

Let’s have a look at major reasons on how mobile app can help your business grow.

1. Manage To Reach Target Global Audience

In the digital age, more than 80% users have internet access and they are browsing through mobile apps. This can be clear with the above statistics.

Users are always preferred to go with a seamless experience in a single platform and find related information on their move.

Enhanced user experience, interface and services offered on a single platform will push customers to buy instead of hassling around from websites.

Everyone is using mobile phones nowadays, mostly smartphones. In a research report it was observed that 1.5 times more mobile phones are present worldwide than there are people.

Here in the image given below represents the number of applications downloaded worldwide:

Manage to Reach Target Global Audience(Source: Sag ipl)

2. Market Research Made Easier

Market research an essential part for the growth of any business. Mobile apps collect user’s data accurately according to their preferences.

Collecting and analyzing data is much required when it comes to sales and marketing.

The reason is that it gives an idea and information of users like, what is the origin, their interest level and the actions taken on the app.

Market research helps to develop your business according to the user’s needs.

3. Quick Access And Mobile Payments Everywhere

Security always a big concern for all users. A user always prefers to go with quick, seamless and secure interface for transaction.

Sensitive data such as credit card number, pin and password are usually replaced by symbols. The chances of leaking any sensitive and personal information are very less with mobile apps.

Mobile app has integrated with secure mobile payment option; where customer/user always feels secure about their transaction and private information.

4. Maximize Customer Engagement And Retention

Smooth and hassle free user interface always engage users and helps in retention.User loves to go with their single experience by putting your business right in their palm.

Customer engagement is one of the most important metrics for achieving customer success and real-time, personalised experiences to customers as per their requirement can retain them.

Measuring and gathering information on the way users are behaving with your brand and the level of trust they have on the information they received are the best way to engage more users.

5. Provides Real Time Data User Data

Real-time user data is always helpful for the growth of the business. Collecting and analyzing data helps in modifying your product and services according to the user’s preference.

Because through a mobile app, the possibilities of getting users real-time data like the origin of the customer, their interest level and the actions taken on the app.

6. Establish Brand Name in Market

Developing a mobile app is costly but it has countless benefits.

When many potential customers or users will install it in their smartphones because of its features and usefulness, at that time it creates a special brand name in the market for your business.

Through the development of mobile app, you can notify people about the latest offer, deals or updates that you are offering and also get feedback from users.

Providing right information at right time for users through mobile app promotes your brand in the market.

Mobile application development works magic when it comes to brand promotion. When you invest in an app, this will land your business in the Android and IoS app store. A large number of potential customers who are looking for the products and services that you offer will come forward and download.

Therefore develop a well-created, user friendly, and amazing application that will give unforgettable impressions to your customers and help in improving brand recognition.

7. Quick And Better Customer Support

Customer is always great for your business and they can use your application anytime from anywhere.

Quick business response made possible with the mobile app and this is the first think of customer satisfaction model.

Mobile app track each and every activity of customers like their orders, purchase details anytime, view deals and so much more directly through their smart phones and communicate quickly.

8. Maximize Sales and Revenue

Mobile app transaction has increased in now-a-days because of its security, user-friendliness and flexibility.

Once the users are confident with an app which delivers expectations beyond their imagination, they will spend without any hesitation.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Apps that are more focused on user experience tend, generate more sales and revenue.

9. Use Of Mobiles For Everything

Gone are the days, where people were using mobiles only for calls and messages. At present, even the smallest to biggest tasks were performed using mobile phones.

With smartphones our capability has increased, we can do many things using our mobile phones that are beyond our expectations. With a mobile application you can run your business, keep track of your health, book tickets, and many more.

Conclusion:

Mobile apps are one of the best options to reach your global target audience within a short period of time and this will help you to survive and grow in the competitive market.

Mobile apps play a key role in the growth of various businesses, this helps to improve the engagement of customers, increase revenue and satisfaction. 

Mobile applications also help to reach a global audience. This makes your business more and more competitive in the market. Therefore, investing in hiring a mobile application development company like Andolasoft is a must for your business growth.

Andolasoft is one of the top Mobile App Development Company in USA. We are the certified mobile app development company from Applancer and Appfirms. We have experienced mobile app developers to convert your ideas to an initiative app which can stand in your target market.

 

Are you looking to develop mobile app for your business? Let’s Discuss

Top 9 Tips Before You Go For Mobile App Development

Posted on by Jay

The mobile app has a significant amount of opportunity to communicate, engage with users and customers.

It’s always good to hear that, you are planning a mobile app for your business.

No doubt you have great ideas but how are you going to build it? What important factors you will consider while developing an app?

These always matters for you to stand out from the crowd.

Developing a mobile app is not just like getting things done from your mobile app developer.

It must be organized; feature full and well designed to meet the end-users requirements.

Otherwise, your app may get unnoticed among the huge numbers of competitive apps.

So, it will be more productive for you to note down all your ideas and sketch all in a paper. Before jumping with your decisions, please make sure to consider few aspects which are much needed.

Here in this article, I’ve put together this list of things that you need to think about before you start mobile app development.

Here you go,

1. Purpose of App Development

It’s very important for you to know the real reason or purpose of your app development and how it will help your business.

You must have a clear vision of your app and this must be aligned with your business objective.

The mobile world is growing fast and people prefer more towards comparing to the desktop.

More than 4.9 Billion global mobile users are using their mobile phone in browsing and it is likely to reach 5.07 billion by 2019.

So the chances of reaching more users and generating revenue are much high through mobile apps.

Coming to the mobile usages report of the top global market like USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia from comScore, mobile users are consuming 2x minutes comparing to the desktop.

Mobile vs deskop Average Usages

(Source: smartinsights.com)

2. Deep Market Research

Market research is the first and foremost thing before developing app relating to your product and service.

In-depth market research of competitors gives clear insights about your competitor’s strengths and weakness. You need to research on some points like,

  • Who are your competitors?
  • What is their business strategy?
  • What are their strengths and weaknesses?
  • What are their customers saying in the reviews and on social media?
  • What is their unique selling point?

Through your research, you can outline your business objective and you can avoid repeating the mistakes your competitors made.

3. Know Your Target Audience

Market research of your business not only helps you collecting information about your competitors but also helps in understanding your target audiences. Knowing target audience and their behaviour is not an easy task but the deep analysis can make it possible.  Ask yourself the below questions, to get know your targeted audience.

  • What will be the key functionality of app?
  • Which functionality are people using more?
  • Which functionalities giving pain to users?
  • Which business goals will it help you achieve?
  • What audience will benefit from it?

4. Ways to Generate Revenue from App

Mobile App plays a different role in generating revenue for your business. Some app directly generates revenue where others are serving as a resource for users.

There are strategies like private advertisement inside your application to start earning on pay per click or pay per view basis.

Once your application will get 1000 installation naturally, you will avail the free banner ad service and include your advertisement code to your application through affiliate advertisement.

Make your app Freemium which is free for download but certain features are locked and they can only be accessed through purchase.

You can also make your app premium where the user needs to purchase the app from the store to earn direct money.

5. Platform to Select

Choosing the right platform for an app is completely depend open the features and users. Whether you choose iOS or Android to build your app but you need to consider your business model, user demographics, and the market you are targeting.

According to Statista the global market share held by the leading Smartphone operating systems in sales to end users from 1st quarter 2009 to 2nd quarter 2017 is,

Mobile Platform Users

(Source: Statista)

If you look at the Statista report of ComScore, Android is leading Smartphone operating system in the United States

iPhone Users

(Source: Statista)

Both operating systems are getting used by a sizable audience. Choosing the right platform completely depends on your business requirement, budget, and timeframe to complete.

It is good that you should analyze your target audience usages before development.

6. Rich Features

There is a simple mantra, “If you are doing something, do it with 100% efficiency and accuracy, else just don’t do it.

“It’s always true that best features always keep users with you. So now the question comes – how you will know which features are best for your business and end users?

To get the solution for the above you need to ask yourself about,

  • What features your target users are looking for?
  • Does your planned feature provide great value to your business and users?
  • Will the audience use it?
  • How app can be more user-friendly?

You need to focus on features that will deliver biggest impact rather adding unused features.

7. Usability for End users

Usability is the process of identifying user’s need and providing a good environment to achieve a specific goal effectively.

Usability is the combination of good user interface, easy to use, memorable, unique and better looks for user satisfaction and error-free interface.

If the app will not provide better usability to the end users then the success rate will ultimately suffers.

Mobile App should be in such a way that user can be able to use the features without any assistance.

8. App Marketing and Store Optimization

Marketing highly affects the success of your mobile app. App branding, pre lunch and post lunch efforts maximized the web presence.

Before developing an app you need to plan about the logo, content and colour combinations to stay ahead of competitor’s app and consistency should be maintained in all places.

You need to find out the channels where you will get your target users and plan according to that to reach them through content, images, and videos.

Reach the influences in your niche and approach them personally to put your app in front of your audiences.

App store optimization helps users to find your app in stores. So plan a suitable name and prepare a unique title and descriptions with character limits for your app.

Plan to create some high-resolution screenshot images of your app and videos to add to the app store for aware users about your app.

9. App Development Cost

The app development cost completely depends upon the features you want to implement and the man-hour needs to spend on it.

It’s not an easy task for you and me to tell how much it really costs to develop a mobile app.

To some extent, an app developer can tell you and estimate the cost based on your requirements. You need to be careful while developer does the estimate.

If you are planning to hire a developer, you must ask some valid questions to him/her.

Conclusion

Development of mobile app is little expensive and time consuming process to be successful in the market.

If you will keep the above points in your mind before development, then the app development process will be easier and you can jump the distance easily.

A right mobile app developer or agency can guide you in proper way and you will get benefited.

Andolasoft is one of the recognized mobile app development company help you in all your queries. It’s not late yet, plan well, we’d love to assist.

Top 6 Mistakes Developers Make While Developing Web or Mobile Apps

Posted on by Junaid Ali Qureshi

Thinking of developing a web or mobile app? You have great ideas!

But you need to be very careful because ignorance of key app development techniques can make your great app a total flop show and put all your hard work down the drain.

Don’t worry too much though because if you take care of the often-ignored aspects that are mentioned in this article, you can come up with a very enticing app that users will love.

Here we present to you the six common mistakes that developers make while developing web or mobile app.

1. Ignoring Analytics

Ignoring Analytics(Source: sunzu.com)

The biggest mistake you can make right now is to execute an app and have no clue about its performance in the market.

Just like we use Google Analytics for tracking the performance of a website on the internet, we can also use it and many other analytics tools for app analysis as well.

With analytic you can keep in track with crucial performance indicators likes user engagement, retention and daily active users etc.

This analytics helps you to target your market and users.

2. Incorporating Too Many Features

As a developer, you always need to consider your consumer as a human being and not some static consumption machine.

So, straight up throwing tons of features at your consumer base will not help your cause. You need to carefully consider the most important features that your app must have.

Remove anything that side-tracks from your goal since it will only hinder the user experience.

Consumers can only take in so much at a given time and therefore, some features are better left for a separate app.

Start with the basic features and then, using analytics and user feedback, move towards integrating more features down the road.

Make sure the main interface of the app stays minimalistic in nature and then branch out more features to the secondary screens.

3. Neglecting UX

Neglecting UX

(Source: pinterest.com)

As a developer, the user should always be on your mind. You need to think through the usability of your app.

Do the features you offer actually have a meaningful purpose?

Should the app look good only?

Is your app all the beauty and no brains?

You need to answer all these questions with considering the needs of a user.

There have been loads of apps which had old fashioned and bare bone visual design, yet they succeeded. But how?

They were immensely resourceful and purposeful. Their simplistic design made them extremely easy to use.

Draw out the apps schematics well in advance and keep brainstorming for making the experience easier. The focus, thus, should be on the ease of use of an app.

4. Cross-Browser/Platform Incompatibility

There are a variety of browsers out there and a variety of operating systems. Each has its own requirements and a dedicated set of consumers.

When developing an app for the web, always make sure to test it thoroughly on the three current dominant browsers of the internet, namely Microsoft Edge, Google Chrome and Mozilla Firefox.

Each of these has slight variations in standards but, only minor tweaks are required

On the other hand, if you’re making an app for a mobile device, make sure to target the OS with the greater outreach first.

Google’s Play Store and Apples App Store are the dominant app marketplaces for mobile and both have entirely different architectures and protocols.

Plus, updates should be kept in mind for each separate version of the app, usually starting with Android first due to its larger consumer base. Experience developers who can help you get through this hurdle.

5. Purpose Built Security Methods in the App

Mobile App

(Source: intellisyn.com)

When it comes to security, always trust on methods that have been thoroughly tried and tested. This ensures that attacks from hackers will have a less likely impact on your web app.

However, many web developers tend to veer in the direction of creating a self-made security system.

They do it with a belief that the attackers have not encountered such a unique system before and would be dumbfounded by its newness.

It sounds good no doubt, but it is not practical. Hackers and other online attackers are known for their propensity in exploiting existing security systems.

So, a new security system will likely have its flaw exposed by a hacker earlier than even its own developers. Therefore, stick with tried and tested security platforms for your web app.

6. Overlooking Navigation

In apps which are particularly resource-rich, it is very necessary that they are managed quite well, otherwise, the user will be lost.

Among the important aspects of a user experience, smooth navigation between content in an app is a must. This can be done on both visual and execution level.

The transitions between the content can be made such that it shows the direction and flow of the movement of content.

This easily allows the users to navigate to and from to the precise location of the content.

Similarly, the data should be linked such that in a branched data scheme, the user can jump back to one specific spot instead of having to find the content all over again.

Navigation, thus, should not be neglected.

Over to You

Developing web and mobile app is not a big deal but making it user-friendly and secure are most important.

To target the competitive market with an objective to get more users and provide them smooth engagement, your developer needs to avoid the above mistakes which are very common.

We have experienced web and mobile app developers to convert your ideas to initiative app which can stand in your target market.

How to Maximize User Engagement and Retention of Mobile App

Posted on by Jay

It’s always thankful to you that you have done a mobile app for your business to reach mobile users. The success of your mobile app always depends on the user engagement and retention. Getting people to download mobile app is not a big deal but keeping them engaging with the app is much more required to retain and generate revenue.

Mobile App engagement and retention are two different metrics which provides the real insight of app success. Low engagement and retention of apps lead failure to business but high engagement and retention help in business growth.

Mobile app engagement is the activities of users on your app after downloading and user retention is the percentages of users who are returning back to your app within three months of their download time or from the first session.

How to Maximize User Engagement and Retention of Mobile App

We featured on Top Hybrid Mobile App Development Companies at App Developer Listing!

Conclusion:

User engagement is the primary factor of the mobile app. To maximize the retention and engagement you need to come up with creative ideas and these should be properly implemented by your mobile app developer.

Are you looking to hire Mobile App Developer! Consult Now

How To Increase Your Mobile App Downloads

Posted on by Lori H Morrisis

You have finally built a mobile app of your own! You really love your app icon and design, and it works perfectly on all of the devices that you tested it on.  You found a competition-free and unexplored niche.

There is just one problem (and unfortunately, it’s a major one): your app isn’t being downloaded by anyone.

If this is the case, then you have encountered the same problem that numerous app developers encounter after their apps have been published.

Don’t get discouraged – if you would like the entire world to use your mobile app – you can make this happen.

You can start making some real money after you begin getting downloads.

It just takes the right knowledge and some effort in order to get attention for your app from the masses.  In order to learn all of the best ways for increasing mobile app downloads, first, you have to understand how people download apps.

Let’s discuss some essential mobile application development language.

Most likely you have a basic understanding of what search engine optimization (SEO) is.  But do you know about app store optimization (ASO)?

In terms of your app’s success, they are quite similar, but ASO has an even bigger impact on your app’s listing than SEO does for Google’s search results. In addition, ASO specifically increases your app’s visibility in the market.  The higher its rank is, the more people will be able to find your app when doing a search.

After your app has been found by a user, ASO helps to determine as well whether or not the person will download your app.  Your ASO is affected by a number of different factors:

Positive Reviews – A mobile app with more positive reviews will have a higher rating.  When an app is highly rated by users, it will be ranked highly also, which will increase the number of downloads the app gets.

App Downloads – The higher the number of downloads your app gets, the more it will receive.  To rank highly, the goal of an app published should be to get steady amounts of downloads.

Keyword Relevance – Apps that have popular keywords in the description and title will get more downloads.

Revenue – Apps that have a good revenue generation record will receive more visibility in the app store.

Country – Your ranking for a region might be influenced by regional success.  There can be a snowball effect when your rankings are boosted in multiple regions.

Back links – Your app rankings can be improved if you have back links points to numerous relevant pages.

Social Proof – The popularity of your app across various social media platforms may affect its rankings in the app store – particularly on Androids.  Google+ shares and +1’s can determine whether your app is ignored or noticed by users.

App Starts – How many times your app is actually opened by users can impact your ranking significantly.

Retention – Your rankings can be affected by how many people keep your app for 30 days vs. how many uninstall it.  Your app description should be catered heavily towards your target audience in order to ensure retention.

When all of the above is taken into account, it can change how the general public perceives your mobile app dramatically, and how the app store algorithms treat it.

Now that you better understand the fate of your app after it has been published, we can take a more detailed look at some of the best ways to increase downloads of your app.

Get an Enticing App Icon Created

The first thing that somebody will see inside of the app store is your app icon, so your chosen design is crucial to your success.  When users are scrolling through an app store, your icon should pop out and be recognizable and eye-catching.

Be sure that the design you use clearly represents your app.  It needs to provide a clear idea of what users will get after they have installed your app.

Your app icon should be straightforward and not be too flashy.  It is best to keep things simple – you don’t want it to be too confusing or look cluttered.

Social Media Outreach

Even before making decisions regarding which social networks you want to use for building the public persona of your app, you first must decide which angle to get started from.  That means that the social media voice that you use needs to match the personality of your app.

What does your app resemble?  If it was a human, what would it act and sound like?

Use that voice on a consistent basis whenever you are posting.  If you have a cool and edgy app, then don’t use bland business language and bore your fans.  However, if you have an app that is geared for young professionals, then that type of business language might be well-suited for your audience.

The social media platforms that provide the most attention for apps are:

  • Twitter
  • Facebook
  • Pinterest
  • YouTube
  • FourSquare
  • LinkedIn

Don’t just post promotions and information about your app on the social platforms.  Instead, engage and create conversations with fans. To increase engagement, respond to the comments in the voice of your app.  This type of relationship will help to increase the amount of positive word-of-mouth you get for being committed to your users, and as a result, will increase your downloads.

Effectively Market Your App

Don’t get too conservative with your marketing budget.

Marketing is typically used structured over several months or weeks.  However, if you would like your app to see a sharp spike in the number of downloads quickly then, concentrate your marketing spend all within a short time frame.

In order to roll out a comprehensive marketing campaign at the same time does take dedication and courage, but you can see some outstanding returns when it is done successfully.

Depending on how much your total budget is, you should spend your money within a couple of days or at most a week.  Your advertising should be spread across the most popular channels that your target audiences use, and may include the following:

  • Social media
  • Websites like Digg and Reddit
  • Relevant magazines and blogs
  • App directory sites
  • Content marketing
  • SMS marketing
  • Email marketing

You will receive many of your downloads from organic searches, however, you will also get a lot of downloads from the landing page on your website.   That is why you need to have a webpage created that is dedicated to your new app and has a clear call-to-action that tells users to download the app.

Request Reviews

If you are able to get positive reviews from your app’s fans, it will result in an exponential increase in your downloads.

Reviews declaring that your app is valuable or that state that it provides an excellent user experience are great testimonials that tell other users that it is worth it to download your app.

You may be tempted to buy fake reviews to increase how much attention your app gets overall. However, if the app store discovers you have used that tactic, your app may be suspended.

Organic reviews coming from real individuals are much more valuable for your app compared to ones that are fabricated since you can learn from them also.  They will not only provide other users with feedback and a better understanding of the app, but they can also tell you what things need to be changed or fixed.

Request reviews from various individuals who have real influence.  Critics from major tech websites and popular You Tubers with big audiences are some excellent targets to send requests to.

Mention in your press release that you want to get feedback on your app.  The media outlets in some cases will have somebody on their staffs already who reviews apps.

Since you alerted them to something that relates to your product, they might return the favor and give you a positive review. After a publication has reviewed you, then contact all the smaller outlets you reached out to previously.  Tell them about the new article.  It may cause them to write their own review.

In the end…some closing points

It isn’t always easy to achieve getting more downloads of your app.

However, if you follow best practices and use the tips above, you will see a significant increase in your app store rankings and downloads.

Always keep in mind what your target audience’s preference is when trying these strategies out.   What works the best with general consumers may not work the same for your audience, so keep their best interests in mind when using these tips.

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