Why SaaS is The Best Option for Enterprise Businesses?

In today’s evolving technological landscape, enterprise businesses are presented with an array of options to streamline their operations and drive growth. One solution that has gained remarkable traction in recent years is Software-as-a-Service (SaaS).

This innovative model has transformed the way organizations approach software deployment, offering a wide array of benefits that are particularly well-suited for enterprise-level operations.

In this blog, we’ll delve into the world of SaaS, explore its characteristics, advantages, and dispel common myths, ultimately highlighting why it’s the best option for modern enterprise businesses.

Understanding SaaS:

Understanding SaaS

(Image source: https://www.saasacademy.com/)

It is a cloud computing model in which software applications are hosted and provided to users over the internet on a subscription basis.

Unlike traditional software that needs to be installed and maintained on individual computers or servers, SaaS applications are centrally managed in the cloud, accessible from any device with an internet connection.

This convenience and flexibility have made it a game-changer for businesses of all sizes, but particularly for enterprises with complex needs.

Examples of Popular SaaS Application

Examples of Popular SaaS Application

(Image source: https://otakoyi.software/)

Customer Relationship Management (CRM):

  • Salesforce:
    A highly customizable CRM platform that helps businesses manage leads, contacts, opportunities, and customer interactions.
  • WakeUpSales:
    A user-friendly CRM system that offers contact management, email tracking, and sales automation features.

Project Management and Collaboration:

  • Orangescrum:
    A project management tool known for its visual task boards and team collaboration features, making it easy to track projects and tasks.
  • Monday.com:
    A work operating system that provides a centralized platform for planning, tracking, and managing work across teams.

Human Resources Management (HRM):

  • Workday:
    A cloud-based HRM system that covers HR, payroll, and talent management, designed to streamline workforce management.
  • BambooHR:
    An HR software that focuses on employee data management, onboarding, and performance tracking.

Enterprise Resource Planning (ERP):

  • Oracle NetSuite:
    A comprehensive cloud-based ERP solution that integrates financial management, CRM, and e-commerce functionalities.
  • SAP Business ByDesign:
    A scalable ERP system that covers various business processes like finance, supply chain, and project management.

Communication and Team Collaboration:

  • Microsoft Teams:
    A hub for teamwork in Microsoft 365, combining chat, video conferencing, file sharing, and app integration.
  • Slack: A messaging and collaboration platform that enhances communication and teamwork with channels, integrations, and file sharing.

Marketing Automation:

  • HubSpot Marketing Hub:
    An all-in-one marketing automation platform that includes tools for email marketing, social media, and analytics.
  • Marketo:
    A powerful marketing automation solution that focuses on lead generation, nurturing, and personalized campaigns.

Financial Management:

  • QuickBooks Online:
    A popular cloud-based accounting software that helps small businesses manage invoicing, expenses, and financial reports.
  • Xero:
    Another cloud-based accounting platform known for its ease of use and features like bank reconciliation and expense tracking.

E-commerce Platforms:

  • Shopify:
    A widely-used e-commerce platform that enables businesses to set up online stores, manage products, and process payments.
  • WooCommerce:
    A plugin for WordPress that turns a website into an e-commerce store, offering customization and integration options.

Customer Support and Helpdesk:

  • Zendesk:
    A customer service platform that provides ticketing, live chat, and self-service support solutions to enhance customer experience.
  • Freshdesk:
    A cloud-based helpdesk software that offers omnichannel support, ticket management, and automation features.

Document Collaboration and Storage:

  • Google Workspace (formerly G Suite):
    A suite of cloud-based productivity tools including Google Docs, Sheets, and Drive for collaboration and storage.
  • Microsoft 365 (formerly Office 365):
    A collection of applications including Word, Excel, and OneDrive for document collaboration and storage.

Video Conferencing and Communication:

  • Zoom:
    A widely-used video conferencing platform that offers online meetings, webinars, and collaboration features.
  • Microsoft Teams:
    Apart from collaboration, it also serves as a platform for video conferencing, making it a versatile choice.

A Brief History of SaaS Applications

The concept dates back to the 1960s, but it gained significant momentum in the 1990s with the advent of the internet.

Salesforce’s launch in 1999 marked a pivotal moment, showcasing the viability of delivering software as a service.

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Since then, it has evolved to cover a wide range of applications and industries, disrupting traditional software deployment models.

What are the Characteristics and Benefits of SaaS Applications?


What are the Characteristics and Benefits of SaaS Applications
(Image source: https://otakoyi.software/)

Scalability and Flexibility:

  • Easily Scales:
    Applications can scale up or down seamlessly, adapting to changing user demands or business growth without requiring significant infrastructure adjustments.
  • No Hardware Upgrades:
    Eliminates the need for costly hardware upgrades or expansions, as the cloud infrastructure handles the scaling process.
  • Rapid Deployment:
    New users or features can be added quickly, allowing businesses to respond to market opportunities or changes without delay.
  • Pay-as-You-Grow:
    You pay for what you use, making it ideal for startups or enterprises looking to control costs while maintaining the ability to expand operations.
  • Resource Efficiency:
    It avoids overprovisioning and underutilization of resources, optimizing cost-effectiveness.

Cost-Efficiency and Predictable Pricing:

  • Subscription Model:
    It operates on a subscription basis, replacing upfront licensing costs with regular, predictable payments.
  • Reduced Capital Expenses:
    No need for significant upfront investments in software licenses or hardware, freeing up capital for other business priorities.
  • Lower Total Cost of Ownership (TCO):
    Maintenance, updates, and support are often included in the subscription, reducing the total cost of owning and managing software.
  • Scalability Savings:
    As your business grows, you avoid the expense of purchasing and maintaining additional hardware and software licenses.
  • Budget Predictability:
    Fixed subscription fees allow for better budgeting and financial planning, minimizing financial surprises.

Accessibility and Collaboration:

  • Anytime, Anywhere Access:
    SaaS applications are accessible via the internet, enabling users to work from anywhere and on any device.
  • Remote and Hybrid Work:
    Supports the rise of remote work, allowing teams to collaborate effectively regardless of geographical locations.
  • Real-Time Collaboration:
    Multiple users can work simultaneously on shared documents, projects, or data, enhancing teamwork and productivity.
  • Reduced Communication Barriers:
    Instant messaging, file sharing, and collaborative features facilitate smooth communication and information exchange.
  • Global Workforce Enablement:
    It breaks down geographic barriers, allowing businesses to tap into talent from around the world.

Automatic Updates and Maintenance:

  • Seamless Updates:
    Application service providers handle updates and maintenance, ensuring that your software is continuously updated with the latest features and security enhancements.
  • Reduced IT Burden:
    IT teams are relieved of routine maintenance tasks, allowing them to focus on strategic initiatives and innovation.
  • Improved Security:
    Regular updates include security patches, reducing vulnerabilities and enhancing protection against cyber threats.
  • Minimized Downtime:
    Updates are often performed without disrupting users, minimizing downtime and ensuring continuous operation.
  • Access to Innovation:
    Automatic updates provide access to new functionalities and capabilities without the need for manual installations.

Integration and Interoperability:

  • Built-in Integrations:
    Many applications offer Application Programming Interfaces (APIs) and integrations with other popular software and services.
  • Unified Data Flow:
    Integrations facilitate data sharing and synchronization across different systems, reducing data silos and improving data accuracy.
  • Streamlined Workflows:
    Automated data transfer between applications reduces manual data entry and improves efficiency.
  • Enhanced Decision-Making:
    Unified data and insights from integrated systems enable better-informed decisions across departments.
  • Customized Ecosystem:
    Organizations can create tailored ecosystems by combining applications that suit their specific needs, ensuring a cohesive software environment.

What is the Difference Between SaaS (Software-as-a-Service) vs. On-Premise Applications

What is the Difference Between SaaS (Software-as-a-Service) vs. On-Premise Applications

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SaaS (Software-as-a-Service)

On-Premise Application

Definition

SaaS applications are cloud-based software solutions delivered over the internet on a subscription basis. Users access the software remotely through web browsers without needing to install or maintain it locally.

On-premise applications are traditional software solutions that are installed and run on local servers or computers within an organization’s physical infrastructure. These applications are managed, maintained, and updated by the organization’s IT department.

Deployment

Deployed on the provider’s servers and accessed remotely via the internet. No installation is required on users’ devices.

Installed and maintained on the organization’s own servers, requiring manual installations and updates on each user’s device.

Cost Structure

Follows a subscription-based pricing model, with predictable recurring costs that cover software access, maintenance, updates, and support. Involves upfront costs for software licenses and hardware, with potential additional costs for ongoing maintenance, updates, and support.

Accessibility

Accessible from anywhere with an internet connection, fostering collaboration among distributed teams and enabling remote work.

Accessible only within the organization’s network, limiting remote access and collaboration.

Scalability

Scales easily to accommodate increased users, data, or transactions, with the provider managing the underlying infrastructure

Requires manual adjustments and potential hardware upgrades to scale, often leading to higher costs and longer implementation times.

Maintenance and Updates

Providers handle maintenance, updates, and security, ensuring that users always have access to the latest features and security patches.

Organizations are responsible for maintaining, updating, and patching the software, which can be time-consuming and resource-intensive.

Customization

Customization options can be limited, as the software is standardized to cater to a broader user base.

Offers greater customization possibilities, allowing organizations to tailor the software to their specific needs.

Data Security

Data security relies on the provider’s measures. Organizations must trust the provider’s security practices and compliance with data protection regulations.

Provides more control over data security, but requires organizations to implement and maintain their own security measures.

Integration

Offers built-in APIs and integrations with other software, facilitating seamless data flow across systems.

Integrations often require manual development and maintenance, potentially leading to longer integration times.

Vendor Control

Organizations rely on the SaaS provider for software management, updates, and security, which can lead to concerns about vendor dependency.

Organizations have full control over software management, updates, and security, but this also requires dedicated IT resources.

Debunking Common Software-As-A-Service Myths

  1. Myth: SaaS is Less Secure than On-Premise Software:

Reality: Security is a top priority for providers. Reputable providers invest heavily in advanced security measures, encryption, data backup, and compliance with industry standards. These platforms often offer robust security features that match or even surpass those of on-premise solutions.

  1. Myth: It Is Only for Small Businesses:

Reality: It is suitable for businesses of all sizes, from startups to large enterprises. In fact, many enterprises leverage software-as-a-service to streamline operations, reduce IT complexity, and stay agile in a rapidly changing business landscape.

  1. Myth: Software-As-A-Service Applications Lack Customization:

Reality: While these applications are standardized to cater to a broader user base, many providers offer customization options. Businesses can often configure settings, integrate with other tools, and adapt workflows to align the software with their specific needs.

  1. Myth: Applications Always Have Hidden Costs:

Reality: While subscriptions involve ongoing costs, they typically include maintenance, updates, and support. Compared to on-premise solutions, where hidden costs like hardware upgrades and maintenance can accumulate, It provides greater transparency and predictability in total costs.

  1. Myth: You Lose Control Over Your Data:

Reality: Software service providers prioritize data security and compliance. While data is stored off-site, reputable providers implement strict access controls, encryption, and adhere to data protection regulations. Businesses retain ownership of their data and can access, export, and delete it as needed.

What Future Holds For SaaS Application?

What Future Holds For SaaS Application

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  • SaaS is a cloud-based application platform; according to statistics the global market for cloud related software services will surpass $520 Billion in 2023.
  • According to a recent study, nearly 1/3rd of the companies invested in cloud computing.
  • In the year 2022 the hybrid cloud market was $54.34 Billion which is expected to reach $ 201 Billion in 2032.
  • Nearly 90% of the active companies around the world have adopted cloud technology.
  • Amazon cloud service or AWS is the leading SaaS solution provider. It owns 32% of shares around the world.

Conclusion

Software-as-a-Service has revolutionized the way enterprises approach software adoption and usage.

Its accessibility, scalability, and cost-efficiency make it the best option for modern enterprise businesses.

By harnessing the power of SaaS, enterprises can drive innovation, enhance collaboration, and stay agile in an ever-changing business landscape.

FAQs

Q1 – Who Owns SaaS Product Data?

Answer – The ownership of data in a SaaS product typically rests with the customer or the organization that subscribes to the service. Software service providers act as custodians of the data and are responsible for its storage and security. It’s important to review the terms of service and data usage policies provided by the vendor to understand the specifics of data ownership and usage rights.

Q2 – What If My Software-As-a-Service Provider Goes Out Of Business?

Answer – If your software service provider goes out of business, it can create challenges for your organization. It’s crucial to have a contingency plan in place. Ideally, before subscribing to their service, ensure that the contract includes provisions for data retrieval and transition in case the vendor becomes non-operational. Backup your data regularly and maintain awareness of the financial stability and reputation of the software-as-a-service developers.

Q3 – Can Applications be Customized to Fit Enterprise-Specific Needs?

Answer – Yes, many software service applications offer customization options. While these solutions are standardized to cater to a broad audience, they often provide configuration settings, integration capabilities, and extensions that allow businesses to adapt the software to their specific needs. However, the extent of customization may vary depending on the provider and the nature of the application.

Q4 – Is It Secure For Enterprise-Level Data?

Answer – Reputable software service providers prioritize data security and invest in robust measures to protect enterprise-level data. These measures can include encryption, access controls, regular security audits, compliance with industry regulations, and data backup strategies. While security concerns are valid, many applications provide a high level of security that can often match or surpass on-premise solutions, provided you choose a reliable and trusted vendor.

How to Develop a Highly Engaging Ecommerce Store Using CakePHP

The world of eCommerce business is evolving at a rapid pace. Business owners can choose from various technologies to develop their online store.

However, with the availability of open source technology, CakePHP eCommerce development is on the rise.

With its robust features and flexibility, CakePHP stands out as a reliable framework for developing dynamic and efficient eCommerce websites.

In this guide, we’ll take you through the step-by-step process of developing eCommerce web apps using CakePHP framework.

CakePHP offers a well-structured and organized framework that streamlines development. It’s impressive how it balances ease of use with powerful features.”

                    Matt Mullenweg, Founder of WordPress

Why Developers Choose CakePHP for eCommerce Development?

Choosing the right framework for developing an eCommerce app is crucial for ensuring efficiency, scalability, and maintainability.

CakePHP is one of the best frameworks for eCommerce app development due to its numerous advantages and little disadvantages.

Here are the top 10 reasons to consider CakePHP for your eCommerce app:

  1. Rapid Development:

CakePHP follows the convention over configuration (CoC) principle, reducing the need for manual setup.

This accelerates development by providing pre-defined conventions and tools, enabling developers to focus on building features rather than writing boilerplate code.

  1. MVC Architecture:

CakePHP development facilitates Model-View-Controller (MVC) architecture which promotes a clear separation of concerns.

This allows CakePHP developers to work on different aspects of the app independently, enhancing code organization and maintainability.

  1. Code Reusability:

CakePHP emphasizes reusable components and plugins.

This is invaluable in eCommerce development, where features like shopping carts, payment gateways, and user authentication can be developed once and integrated across the app.

  1. Security Features:

CakePHP integrates security practices by default, helping to mitigate common vulnerabilities like SQL injection and cross-site scripting (XSS).

It also provides tools for handling input validation and form tampering protection.

  1. ORM and Database Abstraction:

CakePHP’s Object-Relational Mapping (ORM) system simplifies database interactions.

Developers work with PHP objects instead of SQL queries, reducing the risk of errors and improving code readability.

  1. Built-in Validation:

CakePHP application development facilitates built-in validation methods, making it easier to enforce data integrity and validate user inputs.

This is crucial for maintaining accurate product information and ensuring a smooth checkout process in an eCommerce app.

  1. Community and Documentation:

The framework boasts an active and supportive community.

The official documentation is comprehensive, making it easier to learn the framework, troubleshoot issues, and stay up-to-date with best practices.

  1. Plugin Ecosystem:

The CakePHP plugin ecosystem offers a wide range of ready-made solutions for common eCommerce functionalities.

This saves development time and effort by allowing you to integrate existing plugins for features like user management, payment gateways, and SEO optimization.

  1. Flexible Theming:

eCommerce apps require appealing and responsive designs.

CakePHP’s theming capabilities allow you to separate design and logic, making it easy to create visually engaging and user-friendly storefronts.

  1. Scalability and Performance:

Its well-structured architecture and caching mechanisms contribute to improved performance and scalability.

As your eCommerce app grows, CakePHP programmers help maintain a high level of performance without sacrificing user experience.

 “CakePHP has played a significant role in shaping modern PHP frameworks. Its conventions and code generation tools have been an inspiration for frameworks like Laravel.”

                                                                                                               Taylor Otwell, Creator of Laravel

Why Do Business Owners Choose CakePHP for eCommerce Development?

  1. Cost-Effective:

eCommerce Business owners appreciate CakePHP for its cost-effectiveness.

The framework’s open-source nature means that there are no licensing fees, making it a suitable choice for startups and small to medium-sized businesses.

Additionally, the rapid development capabilities enable CakePHP developers with shorter development cycles, reducing overall development costs.

  1. Providing Customized User Experience:

It empowers business owners to create a tailored user experience for their customers.

The framework’s flexibility allows developers to build customized features and functionalities that align with the business’s unique needs and latest ecommerce trends.

Whether it’s a dynamic product catalog, personalized recommendations, or interactive user interfaces, CakePHP programmers make it possible to craft a user-centric experience.

  1. Strong Security:

Security is paramount in today’s digital landscape, especially for businesses handling sensitive customer data.

CakePHP’s built-in security features, including input validation, data sanitization, and protection against common vulnerabilities like SQL injection and cross-site scripting (XSS), provide a strong foundation for developing secure eCommerce applications.

  1. Community Support:

The CakePHP community is vibrant and active, offering a wealth of resources and support to business owners and developers alike.

With an extensive documentation repository, forums, tutorials, and user-contributed plugins, business owners can tap into a network of expertise to troubleshoot issues, share insights, and continuously improve their applications.

  1. Analytics:

Business owners understand the importance of data-driven decision-making.

CakePHP’s integration capabilities with analytics tools enable businesses to gather valuable insights into user behavior, sales trends, and other key metrics.

By leveraging analytics, business owners can refine their strategies and optimize their web applications for better performance.

“CakePHP’s architecture promotes scalability and maintainability. It’s reassuring to see a framework that values clean code and sensible defaults.”

                                                                             Jeffrey Zeldman, Web Designer and Entrepreneur

What are the Modules to Include While Developing an eCommerce Store?

What are the modules to include while developing an eCommerce Store

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Let’s delve deeper into each of the modules to include in a CakePHP eCommerce development:

  1. Admin Panel:

The admin panel is the command center of your eCommerce site, where administrators and store managers control various aspects of the store’s operations.

Using CakePHP, you can create an admin panel that allows authorized users to perform tasks like managing products, orders, customers, and more.

Implement authentication and authorization to ensure only authorized personnel access the admin functionalities.

  1. Product Management:

Product management is essential for adding, editing, and updating the products available in your store’s inventory.

With CakePHP web app development, you can create a user-friendly interface in the admin panel that allows administrators to add new products, edit existing ones, set prices, add images, and manage product descriptions.

  1. Categories Management:

Categories help organize products and make navigation easier for customers. Using CakePHP, you can design a module that lets administrators create, edit, and delete product categories.

Each category can have a name, description, and possibly an image to visually represent it.

  1. Product Attributes:

Product attributes define specific characteristics of a product, such as size, colour, and material.

In CakePHP ecommerce development, you can develop a system where administrators can define attributes and values for each product, enhancing the customization options for customers.

  1. Retailers:

If your eCommerce store involves partnerships with retailers, you can develop a module to manage retailer information.

This could include retailer profiles, contact details, product distribution, and orders associated with specific retailers.

  1. Orders Management:

This module handles the processing of customer orders. Administrators can view, update, and fulfil orders using the admin panel.

CakePHP can help you create an intuitive order management system that provides real-time order tracking and communication with customers regarding their orders.

  1. Coupon Codes Facility:

Creating and managing coupon codes is a great way to offer discounts and promotions to customers.

Using CakePHP, you can build a coupon code management module that allows administrators to generate, set conditions for, and track the usage of coupon codes.

  1. Shipping Modules for Delivery Rates:

Developing a shipping module involves integrating with shipping carriers to calculate accurate shipping rates based on factors like destination, weight, and shipping method.

In CakePHP development, you can implement a shipping module that fetches real-time shipping rates from carriers’ APIs and presents them to customers during checkout.

  1. Customers Management:

This module deals with customer profiles and information.

Administrators can manage customer accounts, view their order history, update contact details, and address any customer inquiries or issues.

  1. General Enquiries Module:

For customer inquiries that don’t necessarily fall under orders or products, you can develop a module to handle general enquiries.

Customers can submit questions or concerns, and administrators can respond and manage these inquiries from the admin panel.

  1. User Management:

Apart from customers, your site might have different user roles like administrators, store managers, and customer support.

CakePHP development features authentication and authorization capabilities which allow developers to manage user roles and access permissions effectively.

  1. Front Store:

The front store is the public-facing part of your website where customers browse and shop for products.

Using CakePHP, you can create a visually appealing and user-friendly interface that showcases products, categories, and special offers.

  1. Products Display:

This module displays products on the front store, allowing customers to browse and search through the product catalog.

Implement pagination and filtering options to enhance the shopping experience.

  1. Product Detail Page:

When a customer selects a product, they’re directed to the product detail page.

This page provides in-depth information about the product, including images, descriptions, prices, attributes, and customer reviews.

  1. Shopping Cart Management:

The shopping cart module keeps track of the items customers have added for purchase.

With CakePHP, you can create a dynamic shopping cart that allows customers to add, remove, and update quantities of products before proceeding to checkout.

  1. Checkout:

The checkout module guides customers through the final steps of purchasing.

It collects shipping and billing information, offers shipping options, and presents the order summary before payment.

  1. Payment via PayPal:

CakePHP enables you to integrate payment gateways like PayPal.

The PayPal integration module handles secure payment processing, ensuring customer payment information is handled safely and transactions are completed seamlessly.

  1. Order Management:

On the customer side, order management lets users view their order history, track order statuses, and possibly request returns or refunds.

On the admin side, this module enables administrators to process orders, update statuses, and communicate with customers regarding their orders.

 

“As a developer, CakePHP has been a reliable tool for building robust applications quickly. The framework’s commitment to following best practices sets a high standard for PHP development.”

Rachel Andrew, Web Developer and Co-Founder of Perch CMS

What are the Challenges of Using CakePHP for eCommerce?

  1. Steep Learning Curve:

CakePHP development has a structured and convention-based approach, which can result in a steeper learning curve for developers who are new to the framework.

Learning and adhering to CakePHP’s conventions might take time initially, especially if developers are accustomed to different coding patterns.

  1. Limited Flexibility for Complex Customizations:

While CakePHP’s conventions can speed up development, they may limit flexibility when dealing with highly complex customizations.

In scenarios where unique and unconventional features are required, working within the framework’s conventions might become challenging.

  1. Performance Overhead:

While CakePHP offers caching mechanisms and performance optimization tools, some applications may experience performance overhead, especially under heavy loads.

Fine-tuning the application’s performance might require additional effort.

  1. Smaller Community Compared to Other Frameworks:

While the CakePHP community is active and supportive, it may not be as extensive as some other popular PHP frameworks.

This could mean that finding solutions to less common issues might take more time or rely more on self-guided exploration.

  1. Dependency on Updates:

Keeping the framework up-to-date is important for security and performance reasons.

However, updates to CakePHP might require adjustments to your application, particularly if it relies on certain features or plugins that have undergone changes.

What are the Steps to Develop eCommerce using CakePHP?

What are the Steps to Develop eCommerce using CakePHP

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Step 1: Setting the Foundation

Environment Setup:
Ensure you have PHP and a web server (like Apache) installed on your machine. Additionally, download and install Composer, a PHP dependency manager, to easily integrate libraries and plugins.

CakePHP Installation:
Use Composer to install CakePHP by running the command composer create-project –prefer-dist cakephp/app my_store.

Step 2: Database Configuration

Database Creation:
Create a new database for your eCommerce store using tools like phpMyAdmin or the command line.

Configuration:
Configure your database settings in config/app.php under the ‘Datasources‘ array.

Creating Tables:
Use CakePHP’s powerful schema generation tools to create your database tables. Run the command bin/cake bake migration CreateProducts to create a migration file.
Modify the migration file to define your product fields, then run bin/cake migrations to apply the changes to the database.

Step 3: Designing Your Store

Layouts and Views:
CakePHP uses a template system that separates logic from presentation. Create layout templates and views for your store’s pages, like the homepage, product listing, and product details.

Adding Styles and Assets:
Integrate CSS frameworks like Bootstrap to enhance the visual appeal of your store. Utilize CakePHP’s asset management to efficiently load CSS, JavaScript, and image files.

Step 4: Implementing eCommerce Features

Adding Products:
Create a controller and views to handle product management. Use CakePHP’s FormHelper for creating forms to add new products.

Product Listing:
Display products dynamically using CakePHP’s query builder to retrieve data from the database. Implement pagination to manage large product catalogs.

Shopping Cart:
Build a shopping cart system using sessions or database storage to keep track of selected products. Allow users to add, remove, and adjust quantities of items in their cart.

Checkout Process:
Design a multi-step checkout process. Implement form validation and user authentication for a seamless purchasing experience.

Payment Integration:
Integrate payment gateways like PayPal or Stripe to securely process payments. Leverage CakePHP’s plugin ecosystem to simplify the integration process.

Step 5: User Management

User Registration and Login:
Create user authentication using CakePHP’s built-in tools or third-party plugins. Allow users to register accounts and log in securely.

Step 6: Security and Performance

Data Validation:
Utilize CakePHP’s validation features to ensure data integrity and prevent malicious input.

Security Measures:
Implement security best practices like CSRF protection, input sanitation, and secure authentication to safeguard user data.

Step 7: Testing and Deployment

Unit Testing:
CakePHP comes with testing tools. Write unit tests to ensure the functionality of your application.

Deployment:
Choose a reliable hosting provider and deploy your application. Configure your server to meet CakePHP’s requirements.

Cal Evans, PHP Community Advocate:

“CakePHP’s influence on the PHP community has been undeniable. It’s contributed to the advancement of PHP frameworks and has helped developers produce quality code.”

Top Things to Consider when Hiring CakePHP Developers for eCommerce Development

Expertise and Experience:

Look for a CakePHP development company with expertise in the framework particularly for eCommerce projects.

Review their portfolio to assess the complexity and quality of their previous work. Experience in creating custom eCommerce solutions is essential to ensure that your specific needs are met.

eCommerce Domain Knowledge:

An understanding of eCommerce nuances is vital.

Ensure that the CakePHP development agency is familiar with eCommerce processes such as product management, cart functionality, payment gateways, shipping, and order processing.

Their experience in developing user-friendly and conversion-focused eCommerce experiences is crucial.

Technical Proficiency:

Verify the company’s technical expertise in CakePHP, as well as other related technologies like HTML, CSS, JavaScript, and database management.

Their ability to integrate third-party APIs and tools, such as payment gateways and analytics, is also important.

Customization Capabilities:

eCommerce websites often require unique features. Assess the company’s ability to customize CakePHP applications according to your business requirements.

They should be able to strike a balance between using CakePHP’s conventions and implementing tailor-made solutions.

Security Practices:

Given that eCommerce sites handle sensitive customer data, security is paramount.

Inquire about the company’s approach to security, including measures to prevent vulnerabilities, protect customer information, and ensure compliance with data protection regulations.

Quality Assurance and Testing:

A reputable development company should have a rigorous quality assurance process in place.

Ask about their testing methodologies, including unit testing, integration testing, and user acceptance testing, to ensure a bug-free and reliable eCommerce application.

Communication and Collaboration:

Effective communication is key to a successful project.

Ensure that the company maintains open lines of communication and is responsive to your queries.

Look for their ability to collaborate with your team, share progress updates, and discuss project milestones.

Scalability and Performance:

As your eCommerce business grows, your website needs to scale efficiently.

Discuss the company’s approach to ensuring optimal performance, handling increased traffic, and maintaining a seamless user experience as your store expands.

Project Management and Timeline:

A well-organized project management approach is crucial for meeting deadlines.

Understand how the CakePHP development company plans and manages projects, including how they handle milestones, iterations, and client feedback.

Post-Launch Support and Maintenance:

A reliable CakePHP development company should provide ongoing support after the project’s launch.

Inquire about their post-launch services, including bug fixes, updates, and technical support.

Client References and Testimonials:

Request references from previous clients and read testimonials to gain insights into the company’s work ethics, communication, and the overall client experience.

Cost and Budget Alignment:

While cost should not be the sole factor, ensure that the company’s pricing aligns with your budget.

Discuss the project scope, pricing structure, and any potential additional costs.

Phil Sturgeon, API Design Expert and Developer Advocate:

“CakePHP has continuously evolved to meet the demands of modern web development. Its focus on conventions and reusability has made it a favorite among developers.”

Who are the top 5 CakePHP Development Companies in the World?

Andolasoft:

Andolasoft Logo

Andolasoft is a software development company known for its expertise in CakePHP eCommerce development.

Apart from CakePHP the company offers web, mobile and cloud development services using a wide range of technologies.

The company has technology expertise on PHP, Python, Laravel, NodeJS, Ruby on Rails, VueJS, ReactJS, AngularJS, JavaScript etc.

With a focus on innovation and client satisfaction, Andolasoft has delivered solutions across various industries, helping businesses achieve their digital goals.

Top CakePHP Development Services Offered by Andolasoft

  • CakePHP eCommerce development services
  • CakePHP template design services
  • CakePHP CMS development services
  • CakePHP migration services
  • CakePHP plugin development services
  • CakePHP custom website development services
  • CakePHP maintenance and support services

Top 3 CakePHP Projects Developed by Andolasoft

  • D&B Auto Rental

D&B Auto Rental

Technologies used – PHP 5.6, Apache, jQuery, jQuery UI, AWS, Bootstrap

The web app is developed to provide reliable car rental services. It is designed with a focus on customer experience, intuitive interface and easy data handling.

  • In4Mng

In4Mng

Technologies used – PHP, jQuery, jQuery UI, Bootstrap

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In4Mng is an entertainment application which is based in Nigeria. The app aggregates content from both print and electronic media into a single platform. The app adds additional content such as giveaways, games and puzzles to make information engaging and interesting to consume.

Orangescrum Logo

Technologies used – CakePHP, jQuery, jQuery UI, DataTables, Bootstrap

Orangescrum is a versatile project management software designed to streamline project planning, execution, and collaboration for individuals and teams. It offers a comprehensive set of tools and features to help businesses manage tasks, track progress, and achieve project goals efficiently.

  • Orases:

Orases is a full-service digital agency that specializes in CakePHP development.

They provide end-to-end solutions, including web and mobile app development, UI/UX design, and digital marketing.

With a commitment to delivering exceptional user experiences and innovative solutions, Orases has established a reputation for helping businesses thrive in the digital landscape.

Hyperlink InfoSystem:

Hyperlink InfoSystem

Hyperlink InfoSystem is a global technology solutions provider offering CakePHP development among its array of services.

They have a vast portfolio of successful projects spanning web and mobile apps, blockchain, IoT, and more.

With a global clientele, Hyperlink InfoSystem is recognized for its technical expertise and dedication to delivering cutting-edge solutions.

DotSquares:

DotSquares

DotSquares is a technology company that offers a comprehensive suite of services, including CakePHP development.

With a focus on delivering tailored solutions to meet client objectives, they have worked on diverse projects ranging from eCommerce platforms to business applications.

DotSquares has a global presence and a track record of delivering high-quality software solutions.

illuminz:

illuminz

illuminz is a software development agency with a strong focus on CakePHP development.

They provide end-to-end solutions including web and mobile app development, UI/UX design, and digital marketing services.

With a commitment to delivering scalable and innovative solutions, illuminz collaborates with businesses to bring their visions to life in the digital realm.

What are top questions to ask a CakePHP development company before hiring?

  1. What is your experience with CakePHP development?

Ask about the company’s experience specifically with CakePHP projects. Inquire about their past projects, complexities they’ve handled, and the size of the eCommerce platforms they’ve developed.

  1. Can you provide references or case studies from previous CakePHP projects?

Request references or case studies from clients who have hired the company for CakePHP development. This can give you insights into their work quality, reliability, and client satisfaction.

  1. How do you approach security in CakePHP development for eCommerce applications?

Security is critical in eCommerce. Ask about their practices for securing sensitive customer data, implementing encryption, preventing SQL injection, and handling payment information securely.

  1. What testing procedures do you follow to ensure the quality of CakePHP projects?

Testing is crucial to deliver a bug-free application. Ask about their testing practices, including unit testing, integration testing, and user acceptance testing, to ensure the final product meets your expectations.

  1. How do you handle post-launch support and maintenance?

An eCommerce site requires ongoing support to address issues, implement updates, and ensure smooth operations. Discuss their approach to post-launch support and the availability of maintenance services.

  1. What happens in case of scope changes or unexpected challenges during development?

Projects can encounter changes or challenges. Ask how they handle scope changes and unexpected issues, and how they communicate such matters to you.

  1. What differentiates you from other CakePHP development companies?

This question can help you understand the company’s unique strengths, values, and offerings that set them apart in the market.

Conclusion

eCommerce business owners choose CakePHP for its cost-effectiveness, ability to provide customized user experiences, strong security features, community support, and integration capabilities with analytics tools.

This framework empowers business owners to develop eCommerce applications that not only meet their specific needs but also provide a competitive edge in the digital market.

By harnessing the benefits of CakePHP, businesses can create scalable, secure, and engaging eCommerce apps that resonate with their target audience and drive success.

FAQs

Q1: How can you implement personalized shopping experiences using CakePHP?

Utilize CakePHP’s session management and user authentication to track customer behavior and preferences.

Based on this data, one can implement personalized product recommendations, wish lists, and targeted promotions, enhancing the overall shopping experience.

Q3: What are some strategies for integrating popular payment gateways into a CakePHP eCommerce application?

Integrating payment gateways like PayPal, Stripe, or Square involves utilizing their APIs within the CakePHP eCommerce application.

You can create dedicated components or plugins to handle payment processing, ensuring that sensitive financial information is securely transmitted and stored.

Q4: What are the key features of CakePHP that make it suitable for eCommerce development?

CakePHP offers features like MVC architecture, ORM (Object-Relational Mapping), built-in security features, CRUD (Create, Read, Update, Delete) operations, scaffolding, and data validation. These features streamline eCommerce development by providing a solid foundation and reducing manual coding efforts.

Andolasoft Has Been Announced As A Top E-commerce Development Company

We are proud to declare that our name has been featured as one of the most prominent companies in a recent press release about the efficient E-commerce development Companies by TopDevelopers.co.

As an IT service provider we know that E-commerce is the future, and our team of expert e-commerce developers believes in staying ahead of the curve by learning new technologies as and when they are introduced. Through sheer dedication and hard work, we have been successful in establishing ourselves as one of the trusted e-commerce developers in the world.

What started as a small company of 10-15 PHP developers more than a decade ago, has now transformed into a full service IT solutions provider catering to a global clientele.

Andolasoft has worked with more than 550 clients worldwide in these 11 successful years completing more than 500 projects in the process.

At Andolasoft, we understand the importance of smart-phones in e-commerce, hence we have developed a special e-commerce SDK for mobile e-commerce.

Our e-commerce SDK is 100% customizable according to the client’s requirements.

Too much hassle in paying for the merchandise can prove to be a huge deal breaker for your mobile commerce app. All the major payment gateways are compatible with our mobile e-commerce SDK. This saves you the hassle of integrating the payment gateways with your SDK.

Our mobile e-commerce SDK provides a high level of customization. You can easily alter the UI of the app according to your choice.

The SDK also allows your app to sync easily with the web. We also provide web e-commerce solutions so that you can provide your customers with a seamless experience.

The push notifications feature is already integrated so that you can solve issues like cart abandonment and increase the engagement level of your app with the customers.

We have used technologies like Android Studio v3.0 (ADT), mindSdk v19,API Level25,  Xcode v8 or above, iOS 10 or above, payment gateway is PayPal.

With our mobile e-commerce SDK, you can personalize the experience of your brand without fussing too much on the coding part.

We at Andolasoft believe in making the lives of our clients easy. For achieving this, we have built state of the art project management tool like Orangescrum. The product has proven its worth as an efficient tool for small businesses and enterprises in providing high level of efficiency by promoting collaboration at all levels.

We have three editions in Orangescrum.

The SaaS edition is the edition in which we provide a 100% cloud based software that is secure and easy to use.

In the open source edition we have a lightweight project management software that helps your team in managing a project easily. The tool provided by us has a minimalistic design which shortens the learning curve of the tool and makes it easy to use.

Our enterprise edition Orangescrum software has the following features

  • Install on-premise
  • Enterprise-grade security
  • Open for customization
  • 100% data ownership,
  • Premium project management features

Always believing in delivering the best solutions to our clientele, we have garnered a reputation of being one of the most respected e-commerce application developers.

Michael Trio, a Singapore based online jewelry brand approached us to develop their e-commerce website. Our team invested time into understanding the requirement of the customer and completed the website within the stipulated time period. The website developed by us depicted the collection of jewels effectively, driving the sales and the revenue of the company.

Our exclusivity in crafting fruitful solutions is well known and more such success stories can be explored by visiting our portfolio.

Client satisfaction has always been our top priority.

 “I got a recommendation on Andolasoft. They are more than half the cost, they have a can-do attitude, and they are responsive, timely, and easy to work with.”

Caroline Van Sickle from Pretty in my Pocket

We never fail to make every client of us feel contented when the project is launched, this we keep as our ultimate goal to be a trusted name in the industry.

Upon visiting  Andolasoft’s profile  on TopDevelopers.co, you will find that we have our client feedback, our costs, our service categories, our focus areas, and many more mentioned aptly to inform our profile visitors.

How To Achieve SaaS Growth Through Customer Acquisition Techniques

An established SaaS company can achieve growth in many ways. They could retain more customers, increase prices, or reduce churn rate either. 

But as a startup, you just only have one option: “to acquire more customers“.

However, the problem is that you might not have a clear path of how to do it, right?

That is exactly what I have explained with some proven strategies.

Through this post, we will show you the top 5 customer acquisition strategies that will boost your SaaS growth.

Intrigued? Then let’s do it.

Defining Acquisition:

Before making a deep dive into the techniques, let’s make something clear;

Customer acquisition has nothing to do with generating new users.

But the acquisition is a process of bringing new visitors to your application and helping them to sign up. 

Without new signups, you’d have no one to try to convert into a user, and retaining them as a paying customer.

However, customer acquisition is the most important part of the SaaS growth process.

To ensure that customers go through the funnel stages (to Revenue), you have to make sure that there are enough customers at the top of the funnel. Without those customers, there will be no customers at the end.

Defining Acquisition

(Source – incisive-edge.com)

The above graph described this point quite well. TO generate the average conversion rates at each stage, you need to acquire a large number of incoming visitors to paying users.

Now, let’s take a look at some customer acquisition strategies or techniques to grow your SaaS business.

Verify Your Product & Its Market Fit:

Like other vendors, you also like to start acquiring the targeted users as early as possible, even if you don’t have a product ready.

And it is always crucial to acquire the first user for your application.

Acquiring the first users helps you validate your idea, and learn if you’re targeting the right customer pain point.

When you have a validated idea and achieved your product & its market fit, then you can switch you focus it to grow your SaaS application.

It refers to a situation of being “in a good market with a product that can satisfy that market.

Verify Your Product & Its Market Fit

(Source – incisive-edge.com)

Pivoting a value proposition is relatively straightforward, and speaking in technical terms as well. 

So, before you launch any strategy to attract new customers, ensure that you have validated your idea.

Develop Customer Personas:

It helps you design your products & campaigns that your target audience connects with. Preparing a customer persona also gives you detailed insights into your target audience, their behavior, their needs, etc.

But without buyer personas, it’s hard to know who your potential users are, and how you could reach them online.

Or figure out the best ways to attract them, at that.

For example, how can you create lead magnets that will attract new users to your list, without knowing their pain points relating to your product first?

Or discover channels that drive the most targeted traffic?

You see, buyer personas make it easy to attract the right type of web visitors. And that, in turn, makes customer acquisition a much simpler task.

Develop Customer Personas

(Source – incisive-edge.com)

Identify The Most-Targeted Traffic Sources:

We admit this strategy requires experimentation to get it right. But the benefits of going through the process are immense.

Because you see:

Not every traffic channel will deliver visitors who can convert.

In fact, often, channels you might consider a certainty flop.

A couple of years ago, Dan Norris did an experiment to assess his traffic sources. And as it turns out, sources he banked on, like Adwords or email brought hardly any results.

However, strategies like guest posting, being active on forums, social media, and Twitter auto follower strategy, delivered actual conversions.

Identify The Most-Targeted Traffic Sources
(Source – incisive-edge.com)

Now, your best visitors might come from different channels. Perhaps SEO would work for you or maybe advertising your SaaS product on Facebook would drive the most signups.

It’s hard to tell without testing.

And so, to ensure that first, you get new customers, and secondly, acquire them at a relatively low cost, you have to identify your best channels.

Create Different Customer Acquisition Funnels:

Most of the time the website visitors do make the sign up on the homepage.

But many others will not even see it.

And yet, they could become users too. 

For the most part, however, SaaS founders focus on a simple acquisition funnel that looks more or less like this (via Google Analytics):

They calculate that visitors on the website will notice the Sign-Up call to action, act through it, signing up for the free or version. 

And then, through the onboarding and retention strategy, convert into paying customers.

And many do. However, a large group of your visitors may not yet be ready to create an account and start using your product.

As Elizabeth Yin points out in this article: (http://www.launchbit.com/blog/what-customer-acquisition-funnel-should-you-use-as-a-saas-company/)

these days, the Saas market is becoming inundated with new Saas products. Nearly every Saas company has either a free trial or a free package, so free software no longer a unique factor that distinguishes your product from the competition. Professionals are no longer jumping at the opportunity to try every new free Saas tool that is on the market.

And so, to acquire them, you’ll need to find another way to convince them to sign up.

For example, you could first target them with your lead generation strategies, then nurture them, and finally, entice to sign up at the time when they’re ready to do so.

Invest In Building Audience:

Nothing beats having an audience.

Just take a look at SaaS companies like Orangescrum, Wakeupsales CRM. They enjoy engaged audiences.

And although many of these people aren’t their customers (and maybe will never even sign up for a trial), they actively help them promote the app.

How? By sharing their content, for example, telling others about it, commenting on their blog posts, attending and promoting their webinars, and other events… The list goes on.

So, building a targeted audience for your SaaS application as early as possible. 

But when building your audience, go beyond from just posting blogs on your blogging portal:

  • Repost your content on other channels, like Medium or Linkedin. Many successful SaaS companies utilize this strategy to simultaneously initiate conversations with many audiences without having to produce original content for all of them.
  • Repurpose your content into lead magnets and content upgrades and build a lead generation engine to fuel your secondary funnel (the one we talked about in the previous point).
  • Target social media channels that you’d discount in B2B, like Pinterest, for example. You can hear Dustin Stout from Warfare Plugins sharing his experiences with less common social networks for B2B (and how they’ve become his top traffic sources) here.

Warping Words:

Last, not the least, be sure to always put your customer’s requirements first before applying the customer acquisition techniques. By focusing on the customer’s benefits and presenting the solutions to their queries would lead to more retention.

Keeping this in mind, and finding the best way to guide the visitors through the acquisition process with helpful involvement that comes at the right time and adds value to their experience. This will lead to much more success in the long term.

Have an awesome SaaS idea, but not sure about the techniques and developing the strategies? Let’s Discuss!

Top Reasons Why The Future Is SaaS Subscription

The software industry has gone through many changes in the last few years. Software as a Service (SaaS) is booming in this internet age.

SaaS has become an important aspect of  running a business in the internet era. However, SaaS technology refers to an application that is hosted by a provider on the server’s side and accessed by clients through a secure internet connection.

With SaaS technology , there is always a growth in the  Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) which helps to lower the Customer Acquisition Cost (CAC).

“In the future of SaaS will largely depend on buyer and consumer choice.  Businesses are taking note of buyer behavior and switching to subscription-based business models.

From a company perspective, the goal is to provide many different applications to satisfy consumer needs and buying behaviours.

The future will also depend on creating an ecosystem that will allow businesses to integrate into a partnership-driven community.

The integrator will be the winner.”

                                                                             – Grant Goodwin, President, AllRoads

Know more insights from Industry Experts and the future of SaaS.

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The model of the SaaS industry largely depends on retention and you can keep your customers paying month over month for a longer period of service.

Retention depends on customer engagement and both are the lifelines of every SaaS business.

Along with faster and more reliable internet, including lower barriers to entry in the multiple markets, this has paved the way to a new generation SaaS tools. The audience that needs these new solutions reaches out to these SaaS companies.  

According to SaaS benchmarking survey, let’s have a look at the difference between new customer acquisition cost (CAC) and the cost of upselling to existing customers (per $1 of New Annual Contract Value),

SaaS Benchmarking Survey

In SaaS upsells, it’s all about the value. If the customer can see the value of the upsell compared to his or her current subscription or purchase level, then they will understand why they need to buy.

Neil Patel, Co-Founder of Crazy Egg

Market Estimations

According to Forbes by 2018, 27.8% of the worldwide enterprise applications market will be SaaS-based, generating $50.8B in revenue up from $22.6B or 16.6% of the market in 2013. From IDC study data, you will find

You can refer to the below image of the SaaS success achieved by these largest SaaS companies  of 2021 and 2022 by delivering SaaS tools..

SaaS companies

 (Source: BMC.com)

  • Salesforce, Intuit and Oracle controlled 35% of the worldwide SaaS market in 2013; this could continue to decline as other companies have now established a strong foothold in the market.
  • The worldwide SaaS operations and manufacturing applications market will reach $5.8B by 2018 – In 2013 7.3% of all applications were SaaS based and this is set to increase to 10.30%
  • Cloud applications will account for 90% of all worldwide traffic data by 2019 an almost 10% hike seen from usage stats at the end of 2014.

(Source: drip.com)

“Organizations are advancing their timelines on digital business initiatives and moving rapidly to the cloud in an effort to modernize environments, improve system reliability, support hybrid work models and address other new realities compelled by the pandemic,” said Brandon Medford, senior principal analyst at Gartner

It’s the right time, to go for SaaS application for a rocking business as the future being bright.

Coming to betterbuys SaaS Report 64% of small and medium businesses today rely on cloud-based technology to drive growth and boost workflow efficiency and 78% percent of businesses indicate that they plan to expand the number of SaaS platforms.

SaaS Expenditures

Research analysts forecast a growth to $12 billion in 2016, a jump to $16 billion in 2017, and a continued growth year over year to a whopping $55 billion by 2026.

The subscription models now account for more than 50% of new software implementations over traditional on-premise licenses.

It’s estimated that by 2020, about a quarter of organizations in emerging regions will be running their core CRM systems via SaaS, a 10 percent increase over 2012.

Top Companies in SaaS

More than 1,400 SaaS companies were founded in the last five years.

Among every industry, marketing comprised nearly 4 in 10 of these relatively recent SaaS startups.

Market Segments of SaaS

Application pricing is always a hot debate and customers or users are looking more and more convenience regarding this.

Usually subscription and transactional models are used by the SaaS vendors.

In subscription model a periodic (monthly, yearly, or seasonal) payment to gain access to products or services where in transactional model you pay as you use the products and services.

The subscription-based pricing model works for services that deliver true value to users, now and in the future.

Why SaaS Subscription Is The Future

1. Provides Regular And Sustainable Income

SaaS subscription model gives regular and predictable revenues to the SaaS vendor though for a specific period of time.

As a vendor, you can track your monthly revenue to get your estimated income rather projection.

The subscription price can be easily paid by users and customer as it is cost effective and broken into smaller payments.

Wakeupsales CRM Tool Pricing Model

Wakeupsales CRM Tool Pricing Model

2. Scalable And flexible Pricing Model

SaaS subscription pricing model is scalable and flexible in nature with a long-term plan. Traditional pricing model may create problems in the competitive and fluctuating market.

SaaS provides a balanced and adjustable pricing which can be easier for buyers and users to afford. The regular billing cycle also helps users a lot.

Orangescrum Project Management tool Pricing Model

Orangescrum Project Management tool Pricing Model

3. SaaS More Focuses On Towards Retention Of Existing Customers

A business owner always relied on new customers but in SaaS relief the burden of focusing more towards new leads and prospects.

Serving better to existing customers with high-quality support and update them to the paid membership is the basic rule of SaaS.

Quality service to existing users is the key reason for its popularity. It is secure, solve wide ranges of business problems and improve your profit margin.

SaaS

4.SaaS Provides Data And System Security: 

As any subscription billing service handles a large amount of information of their customers, information such as credit card details, address and sometimes even bank account and their social security numbers. And the cybercriminals always look for chances to exploit any weakness. 

Hence, to resolve this issue the providers are always equipped with all the latest in network and data security that includes up-to-date encryption protocols and strong defense against the known hacking techniques.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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 It is not only applicable for the actual billing servers, but it is also for the security of the connection from the customers.

5. Subscription Billing Integration:

The major factor that implements growth of Saas companies for the future is when the clients can smoothly integrate the subscription billing service in their operations. With a quality subscriptions billing provider, makes it easy for it’s clients to customise the appearance and feel of the billing application that fits perfectly in what they are going through. It provides customizable billing portals which can be easily embedded in the existing website’s of the client

Conclusion:

No doubt software as a service has bright future and it is grabbing the attention of both consumers and vendors.

The subscription-based pricing model is more effective than the traditional. It is delivering true results to the end users with cost-effective price.

Are you planning to switch your old app to SaaS! Let’s Discuss

We have the experience and expertise for SaaS application development and deliver with high quality & support services too.

You can also depend on our service for your SaaS application development, our experts will hear out your preferences and develop your desired application accordingly

Our two products Orangescrum and Wakeupsales are the best examples of our work. Check our product pricing models and try these now.

Proven Ways To Increase Sales Of SaaS Products

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue.

If you are working for a Software as a Service (SaaS) product, then there are chances that you’ve heard about “SaaS products sell themselves”.

However, this idea acts as a form of disservice to the hard work of SaaS sales and for the marketing teams. 

Also, developing a Sales team and creating a foolproof sales strategy for the team to follow are one of the most important things that any SaaS company will do to ensure the growth and success.

SaaS Products(Source: solutelabs.com)

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

But before proceeding, let’s have a look at 

What Is SaaS?

There are days, when old on-premises systems ask for much valuable storage space on the server, with the development of SaaS based systems, much advancement in the technology field was observed.

SaaS technology introduced the concepts of securing, remotely hosting, and managing the software.

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SaaS Technology plays an important part in everything that we do in our day today life, from how we listen to music to how we communicate

In such a way, Software as A Service plays an important role in the growing subscription economy, delivering the software directly to the computer in a way that other subscription services are delivered  with physical goods to your doorsteps.

It is expected, the Global SaaS market will reach $400 billion by 2025. In a scenario the Indian SaaS companies will fulfil 19% of the global SaaS demand.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream
Larry-kim

I’m really excited about Facebook and Twitter Ads because:

  1. People spend a ridiculous amount of time on social media.
  2. It’s cheaper to advertise on social media than on search.
  3. I can promote my best content and generate trials for my product.
Ben Sardella – Co-founder & CRO at Datanyze
Ben Sardella

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

  1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.
  2. Market-share data – we have valuable data that we give to researchers.
  3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.
Tom Gorski – Founder at SaaSGenius
Tom-Gorski

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product.

The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative.

This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

 

Tips To Increase Sales Of SaaS Product

1. Reduce Churn Rates:

One of the crucial metrics that you need to track as a SaaS company is churn rate. It expresses the percentage of customers that decided to leave your product during a specific period.

Churned Customers / Total Customers

With reduced Churn Rate Shows that the products are really valuable and that the lifetime value is more high. While discussing sales performance, you should not take the churn lightly and measure it according to the time that suits best. 

Churn has become a major challenge that is faced by SaaS companies, and you need to address it, you have to benchmark the best rate of your business and implement the important tactics to attain it.

2. Allow Users To Use Free Trial Period:

Free trail is the standard way of selling SaaS Products. After launching, keep your sign up free and provide free trial period without keeping any restriction on the functionalities. People are spending more dollars latter after using the product as trial. But make sure to keep your trial period short, say 15 to 30 days.

Remember; never force your visitors to sign up free with credit card details. Remove credit card info from the sign up form. The chances of losing signup and conversion are high because visitors are not interested to share card info at the initial stage. Let’s have a look the comparison stata,

Conversion Comparision

3. Focus More on Design And User Engagement:

Professional, simple looking and soothing colored UIs are preferable by visitors, otherwise visitors don’t find the site to the interesting and they leave. Ultimately, they abandon the cart.

So, give a simple look to your product and adopt three click rules. Three click rules are basically making things easier for visitors to reach right place with three clicks. Use more relevant and high resolution images for easy understanding and clear visibility.

Visitor

Create some killer and catchy headings; Use different attention grabbing personal CTAs.

Make your product fully responsive, because more than 60% of online users are using Smartphone. Use multilingual feature, to be familiar with different regions target audience which you are focusing.

Make your page loading faster in terms of few second to have good visitor engagement and thereby increase in revenue.

Page Speed

Sites with 3 seconds loading time get 22% fewer page views, 22% lower conversions and a 50% higher bounce rate than sites with 1 second load times.

And sites with 5 or more seconds of loading time are worse. They get 35% less page views, 35% less conversions and 105% higher bounce rate.

Further research even shows that reducing page load time from 8 to 2 seconds can boost conversions by 74%. So always try to minimize the loading time as much as you can.

(Source: blog.omniconvert.com)

4. Get Connected With Emails:

Email is the most powerful gun to hit your target audiences in direct marketing. This also helps in generating high sales compared to organic search. So make an email list of your potential users/customers and send triggered emails to encourage subscription. Try to maximize your contact list and go for smart and personalized sales calls and do timely follow ups.

5. Adopt SEO And SMO:

Search engine optimization (SEO) plays a vital role in bringing visitors and prospective leads through keywords. So after the completion of design and development of the product, make that search engine friendly with suitable keywords and on page SEO. Your site needs to appear in organic search with your keywords.

Social Media Optimization (SMO) is the real viral marketing to reach millions of users on the web. Give some time in social engagement in top social media sites and participate in groups, forums and discussion to create a branding of your product. Paid social media advertising is expensive but also can boost sales.

6. A/B Testing Your Key Pages:

A/B testing is the conversion oriented analysis for rapid growth of your sales in your product’s existing traffic. You need to do regular testing of your major pages/ high traffic pages in Google Analytics to check your existing and new users’ activity. Go for setting funnels and try to find out the leak points of your page to modify accordingly.

It’s always easy to gather a huge amount of traffic through paid promotions and marketing but these are too expensive. Go for regular testing and analysis of pages to maximize your sales

7. Content Marketing:

Content marketing is the art of creating online content like blog, video, Infographic, eBooks, social postings and share them for user/reader awareness.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Quality content always educates your reader, reach more users, aware them about your product and create a brand name.

Why Content

(Source: illuminationconsulting.com)

Blog, video and tutorial contents help in maximizing your sales. Through content marketing you can reach product influencers and earn their trust.

8. User Customer Testimonial And Online Reviews:

People may think negative or wonder when you talk about your products, but get convinced when they see testimonials. Testimonials are the feedback from the real users and this helps winning the trust of your potential customer.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
                                                                                                 – Mark Zuckerberg

You need to be very very careful on choosing the right one, because it should match your demographic, the occupation and the position of user and industry as well.

According to brightlocal consumer review in the year 2017, 97% of consumers read online reviews for local businesses and 85% of consumers trust online reviews as personal recommendations.

So, don’t forget to include testimonial and reviews on your product page.

9. Effective Communication And Excellent Customer Support Are Top Priorities

Communication is the key factor to represent your thoughts with others. Use the right words at the right time while you talk to the prospects to keep them engaged before any financial discussion. Be open in discussion with confidence and handle the queries thrown by your prospect and never forget to suggest the correct one.

Customer service is the lifeline of your online business. According to helpscout.net, 78% of consumers fail to purchase because of poor service. This is very bad, despite having a good product.

Most of the SaaS Companies focus towards the revenue from new prospects, rather than focusing on their existing users. But the truth is only 5-25% revenue can be generated from new and more than 80% revenue comes from renewals and up-sales.

So you need to give priorities to your customer support like free upgrade, product onsite training, quick response of queries and sharing support documents through which users can understand the details quickly.

10. Use Secured Hosting:

As all web hosting’s are developed equally and hosting vulnerabilities will create chances of getting your WordPress websites being hacked easily.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

When choosing the web hosting provider, you don’t go for the cheapest one that you find. Go for research and make sure to use a well established company with a good tracking record for strong security measures.

Related Blog : 6 Basic & Easy Tips For Never Losing Your SaaS Customers

Conclusion:

These are the most necessary tips to improve the sales of your SaaS product. Besides these you need to do regular optimization, analysis of your product and also analyse your competitor’s activities with keeping in mind your target users.

As a SaaS product development company, Andolasoft has two award winning products like Orangescrum– Project Management application and Wakeupsales– a CRM tool, why don’t try these now?

However, if you want to develop your SaaS tools you can contact us, at Andolasoft our expert developers will help you in developing your SaaS based product.

Are you interested to discuss more about your SaaS Product? Consult now