In the fast-paced world of SaaS, data isn’t just a tool—it’s the growth engine. Understanding customer behavior, product usage, and financial performance in real-time can mean the difference between scaling successfully and missing opportunities.
But many SaaS companies struggle with disconnected data, limited visibility, and expensive BI tools that don’t adapt to their evolving needs.
That’s where Superset comes in.
At Andolasoft, we’ve helped several SaaS companies overcome these challenges by building tailored Apache Superset dashboards that deliver real-time, actionable insights—without breaking the bank. In this case study, we’ll explore how one such company transformed its analytics strategy and unlocked new growth using Superset BI Services.
The Challenge
A mid-sized SaaS company offering a subscription-based project management tool was facing major roadblocks:
- Scattered data across multiple platforms: Stripe for billing, Google Analytics for web traffic, HubSpot for marketing, and PostgreSQL for product usage
- Manual reporting with spreadsheets leads to slow, error-prone decision-making
- Lack of visibility into critical KPIs like Monthly Recurring Revenue (MRR), churn rate, customer engagement, and feature adoption
- The expensive BI tools they had tested failed to provide flexibility or scale cost-effectively
They needed a solution that was
- Fast to deploy
- Easy to customize
- Capable of unifying multiple data sources
- Scalable and secure
The Solution: Superset BI Services by Andolasoft
We partnered with the client to design and implement a custom Superset BI solution tailored specifically for their SaaS business model. Here’s how we made it work:
Unified Data Pipeline
Using Superset’s ability to connect to multiple data sources, we integrated
- Stripe for subscription and payment data
- PostgreSQL for application usage data
- Google Analytics for website traffic insights
- HubSpot for marketing campaign performance
This gave the client a single source of truth—no more switching tabs or pulling data manually.
Tailored KPI Dashboards
We created over 15 interactive dashboards tailored to their SaaS business. Key visualizations included:
- MRR and ARR trends with breakdowns by region and customer segment
- Customer churn and retention by cohort
- Feature usage analytics to track which features were driving engagement
- Funnel analysis from website visit to conversion
- Marketing campaign ROI tied directly to product adoption
Each dashboard was designed with filters, drill-down options, and real-time updates to help teams dig into the data as needed.
Embedded Analytics for Leadership and Clients
Using Superset’s secure embedding features, we integrated dashboards into the company’s internal admin portal for:
- Leadership and finance teams to review KPIs
- Product teams track usage and feature adoption
- Sales and success teams to monitor client behavior in real time
This ensured critical insights were available where and when they were needed.
Scalable, Secure, and Cost-Efficient
Thanks to Superset’s open-source architecture, we deployed a Dockerized, scalable BI environment without recurring licensing fees. We also implemented:
- Role-Based Access Control (RBAC) for team-specific views
- SSO integration for secure access
- Audit logs for compliance
The result? A highly secure, future-ready analytics platform at a fraction of the cost of proprietary tools.
The Results
Within just 90 days, the company began seeing tangible benefits:
- 30% faster decision-making across product and marketing teams
- Real-time visibility into user engagement, enabling smarter feature rollouts
- 20% reduction in churn, thanks to better tracking of user drop-off points
- Elimination of spreadsheet-based reporting, saving hours of manual effort weekly
- Zero added cost from BI licensing—allowing more investment in growth initiatives
Why Superset Works for SaaS
SaaS businesses live and breathe data, from customer acquisition to retention. Apache Superset, when tailored right, helps SaaS teams:
- Visualize key SaaS metrics in real-time
- Track product usage and feature adoption
- Identify friction points in the customer journey
- Improve cross-team collaboration with shared insights
- Scale analytics affordably and securely
Ready to Transform Your SaaS Data Strategy?
At Andolasoft, we specialize in building scalable, secure, and customizable Superset dashboards that deliver measurable business outcomes.
- Explore our live Superset dashboard gallery
- Schedule a free strategy call with our Superset BI experts
- Start turning your SaaS data into your biggest growth asset
SaaS analytics tailored. Growth unlocked.
