Tag: SaaS development

How To Overcome From B2B SaaS Marketing Challenges

Posted on by Jay

B2B SaaS marketing is always tougher than customer marketing. And we are not saying that marketing to consumers is easy, but it is more traditional.

Anyone who works in the B2B segment knows that the industry creates its own sets of constant challenges. However, in the B2C industry, the marketing takes place with the customer, the sales cycle is smaller whereas in the B2B SaaS marketing, the sales cycle is quite prolonged. Mostly if you target smaller groups with higher priced products.

The list of challenges for SaaS marketing is much longer and pretty complicated. You need to understand not only about your product and services but also about your customer industries. It is important to create a good rapport and empathy with your customers, without these two factors your business can surely fail.

Whether you’re racing to market with a brand new offering, gaining a foothold and trying to scale, or firmly established and trying to improve performance, there’s no shortage of challenges SaaS businesses inevitably face.

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Still, not selling a physical product already possesses its own challenge and this is not familiar to many people as well. Not to mention, SaaS marketing can be very demanding, where not only growth but also it is more required for a successful business.

What Is SaaS Marketing:

Let’s start with the theory of SaaS first. SaaS or Software as a Service provides users the ability to connect and use the cloud-based application via the internet.

Basically, users or business customers hire this kind of application for their business.

On the other hand, you can hire this kind of application for your business, so your user can get connected over the internet.

And SaaS marketing is simply the process to market this kind of application.

If your company offers software as a service to other businesses, there are several targeted marketing strategies you can use to achieve the highest conversion rates possible.

If you are a SaaS vendor, you must adopt the latest marketing strategies to archive more customers and high conversions.

So how do you get started with SaaS marketing?

Still, before getting started the SaaS Marketing process you may face several challenges.

Challenges Of SaaS Marketing:

SaaS is a logical product. And the mindset of its customers is always different than other targeted customers.

The decision of purchasing a SaaS product would be more logical than emotional, pricing and compatibility like factor must take some part as well.

And the purchasing decision does not lie on a single person.

So, having these facts the challenges become more complicated when it comes to SaaS marketing.

Logically, marketers may have dealt with many physical products but in SaaS is not having any physical presence.

Other Major Challenges In SaaS Marketing:

Demand and SaaS offerings are always changing. The constant update and release of new features can make your marketing strategies chaotic before your previous strategy would make any significant impact.

  • Customers are not aware of the use of your SaaS product. So, your marketing strategy and content needs to detail educational
  • You need to bring together the SaaS B2B customers and your sales cycle.
  • Standing Out from the Crowd
  • Build a loyal customer Database
  • Targeting your audience
  • Dealing with constant changes

SaaS Marketing Strategy:

Statista data shows – “the total size of the SaaS market has increased to $116 billion in 2019 from $105 billion in just one year. And it is expected to cross $135 billion in 2020.”

So, as a SaaS vendor, you must take a deep dive into marketing.

Before jumping into SaaS marketing, you need to learn about the customer journey first. And can prepare your marketing strategy by following the respected journey stages.

The customer journey may consist of the following stages:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy
SaaS Customer JourneyImage Source: Singlegrain[.]com

Actually, there are countless marketing strategies available to produce maximum results. With a mixed knowledge, I have listed some (would be) impactful SaaS marketing results.

  • Define Your Goals

The countless effort without the right directions is totally meaningless. To define a clear and achievable goal is the first step to do for successful SaaS marketing.

    • The goals must be specific and tractable by assigning KPIs and key metrics.
    • Figure your overall business
    • Figure how marketing and sales team can align to achieve the goals

The goal must be realistic. The bigger goal is always hard to achieve. So break down the bigger goals to smaller with realistic milestones.

  • Inbound Marketing

The inbound marketing methodology has four phases;

    • Backup your step
    • Evaluate how to create an inbound strategy
    • Define your buyers’ personas
    • Illustrating key traits of the buyers

And the very next step is to create content for them and address their issues and help them by solving those problems.

  • Content Marketing

Content marketing is an important strategy for any business including SaaS marketing as well. You may look at some of the biggest players of the SaaS market; strong content marketing is their key factor.

The content marketing methodology has encompassed two things:

    • Letting your audience know the use of your product
    • Establish your position at the related industry

You can extend your approach to social media platforms to provide the same information as well.

Existence, trust, and credibility are an important part of assets in the SaaS niche. And you can prove your existence by spreading the voluble information through content marketing.

  • Communicate Value Differentiators Of Their Product 

With the rise in the internet, the size of the market has enlarged. Many new and unique SaaS products were emerging daily, with at least ten competitors, who are launching similar products. This gives the customers a variety of options to choose, while purchasing any kind of products or services.

Therefore you need to demonstrate your product and marketise how your product is different from your customers.

You can handle this sales challenge by showing how your product is different and unique. The key is by doing some research on your customer’s industry and addressing their pain points of the future upgrades will be pretty much helpful for you. You need to communicate and concise about your product and how it will help the customers in solving their major issue.

  • Giving Users Free Trial

To encourage new customers and let them experience the actual benefits of your SaaS products, a free giving period is the best tactic to focus on.

And alternatively, it can be used for the lead generation as well!

This doesn’t mean you should go blindly without any strategy here;

“Optimizing the conversion rate within the free-trial period should be the focus of any SaaS marketer, and this will also mean one other thing: your product must be good.”

Through the free trial period, you would have the chance to showcase your customer service excellence.

Standing Out From The Crowd:

The shift from On-premises software to a cloud based SaaS took some additional time to get recognised in the market. B2b customers are pretty much apprehensive about their data security, location and many other things.

 Things might have taken some turn, however the last few years have noticed a significant development among various SaaS solutions.

However, the global cloud revenue is predicted to reach $ 474 billion by 2022, the ongoing pandemic has increased the demand for digital services and made the cloud a centerpiece for many new digital experiences.

  • User Engagement

And the last not the least Customer engagement is a goal that must stretch across teams and metrics.

It can be performed at a high level, as the knowledge and tap points of a customer for your product, company, or brand.

It is the relationship between your company and your customers and is closely related to customer loyalty and retention.

The better user experience can make a bold relationship between your SaaS product and customers and closely related to the customer success stories and retention.

Many biggest SaaS companies follow the strategy of building a loyal database for their customers. Under the SaaS subscription model, the costs are recovered along with time when the customers continue to renew the subscription.

New customer acquisition has become the top priority for many SaaS business.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Customer retention becomes a key point in increasing profit for SaaS business. According to Salesforce desk, with 5% increase in the customer retention will drive profits up-to 125%

SaaS Product(Source: Unboundb2b)

The customer experience can be broken down into different stages and can be developed, and implemented separately. Like;

    • Short Signup process
    • Send the users through an onboarding sequence
    • In-App Chat Feature
    • Offer Free Training or Free Demo
    • Develop and link tutorial Videos to engage
    • Get Feedback for improvement

Warping Words

SaaS marketing is different from other product marketing. If you follow the right path and strategies then you can easily gain success for your SaaS product in a short period.

 For every business, becoming successful starts with attracting the right customers. It might take some longer for the SaaS company to grow, but it is achievable by following the right SaaS marketing strategy.

The strategy discussed above will work effectively in successfully growing your SaaS business.

And must make it a point to find regular feedback from your loyal customers and instantly try to improve the customer service.

Also, throughout the marketing methodology focus on retaining the customers as this can be a game-changer in your overall profits.

Thinking of building a SaaS product, let Andolasoft help you. Our Dedicated developers will build excellent SaaS products for your business, by following all the security major and latest features to grow your business.

Happy SaaS marketing!

Planning to launch your own SaaS product? Let’s discuss!

Know How SaaS Marketing Enhances The User Experience

Posted on by Jay

One of the biggest issues that SaaS marketing face is keeping customers engaged for the long-term. To ensure that your users don’t have to drop off after their first visit to your website, you need to optimize the SaaS user experience.

Let’s see what is achievable with a good user experience.

A good UX has:

  • Nothing more than the basic essentials. Most websites and apps that have good UX, follow minimalism. If you don’t think something needs to be there, it probably shouldn’t.
  • Personalized design and content. Any interface that appears to know its users, wins hearts.
  • The more memorable your UX is, the more likely you are to keep your visitors. There are several opportunities in UX design that allow for the expression of personality.

Over the past 50 years, technology and communication channels have changed significantly. This advancement in technology and communication methods have changed not only the SaaS product type but also the process of how those products can be marketed.

The foundations for SaaS were laid in the 1960s, and SaaS products began to emerge during the 1980s.

Since the ’80s, technology has changed the way consumers approach purchasing decisions and changed what customers expect to gain from the products. To cope with this, SaaS marketing had to evolve as well.

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Those early marketers understood who was good for their product and how they can be benefited from their products.

Guido Bartolacci, New Breed’s Head of Demand Generation Marketing says, “Years ago, it was almost exclusively outbound, and then inbound started to take over and there was a back and forth between the two. But there’s a place for both inbound and outbound methods, which has helped a lot of companies move toward the ‘all bound’ approach to growing your business and that is SaaS“.

So, wondering how you can improve product UX? Here are 5 ways-

1. Make An Impression With Onboarding:

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou

Onboarding is vital because here, your customers decide whether or not they will stick with you. Don’t be fooled. A poor onboarding experience can kill your business and its growth.  

If used correctly, onboarding can help you with;

  • Making the first impression great
  • Setting a positive tone for your relationship with clients
  • Eliminating churn and defeating out the competition

That’s why it’s important to ensure that your customer onboarding strategy isn’t confusing and overwhelming. It should seamlessly integrate into your client’s work lives.

2. Establish Support Systems Across Platforms:

“The entire customer or user experience-from raising awareness, to buying a product/ taking action, to getting customer support is going digital.” – Colleen Jones

User Experience (UX) and Customer Experience (CX) are different concepts. But it’s important for both CX and UX to meet together where client interactions with your product or tool require extra support.

For example, Kevin Hale, a partner at Y Combinator, has shared that his team spent 30% of their development time building support systems within their tool, Wufoo. Rather than forcing users to rely on documentation for support, Wufoo creates an in-app notification of updates, helping users to quickly overcome their knowledge gap each time they log in.

Today, several SaaS tools have in-app videos that explain basic navigation and functions. Many SaaS businesses have also begun to adopt chat support solutions, like Orangescrum’s In-App chat, for continuous and convenient support for users.

3. Deliver Clear Product Description:

If your marketing contents and messages don’t represent the product well, then you might lose customer trust. Your packaging shouldn’t oversell your product. Add transparency to your content and product description.

That can help you to create a great customer experience.

One way to enhance transparency is by taking the focus away from the look or how efficiently your UX is focused on functionality. Sometimes, the best UX isn’t what looks the best, it’s what;

    • Gets out of the way and lets users accomplish their goals
    • Saves users time and other resources
    • Enables users to perform tasks

4. Use Intuitive Hints While Releasing Updates:

With the growing market trends and techniques, it’s important to level up your product as per the user’s requirements.

This is the reason why new players enter and take over the market as they come up with the latest updates. There’s always a short overview that helps users to be more comfortable with any software.  

When introducing updates, it’s vital to do so in a way that your users can adapt easily, without being annoyed by the new features or updates. You can do this by-

  • Providing a feature update blog that shows what are the new things and how they can enhance your productivity before the most inventive features are released first. Plan your updates in such a way that users can easily figure them out.

For example, if you want your users to click on a certain button, you could make it vibrate or draw attention to it with different colors or prominent positions.

  • Using hints inside the tool, and releasing the required information needed. Show things in such a way that it will make fun and rewarding.

For example, the task management tool, Orangescrum uses hints and notifications to notify users regarding the new updates.

Orangescrum SaaS Tool

As you can see, Orangescrum is notifying its new Google Calendar Integration with this notification box and when you click on ‘OK, GOT IT‘, it will allow you to take a tour in the new update.

5. Taking User Feedback Personally:

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

Developing a usable product is an ongoing process. Try to build the best product based on your ability, but it’s difficult to get success on the first try. So you need to take the user’s feedback and communicate with your team to develop a product.

SaaS companies should create such an atmosphere that team members feel motivated and work together with an aim to create an amazing user experience.

Accept feedback from users, whether positive or negative so that you can get a clear picture where you are lacking. Because unfiltered and unbiased feedback’s are always good.

Thus, taking feedback’s on a regular basis will improve your product and SaaS user experience.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Wrap Up:

All of these strategies within SaaS marketing have moved toward a common goal: prioritizing your customer.

When marketing your product, keep these things in mind and try to continuously delight your users through the communications you have with them, the experience guiding them into your product, and the adoption and usage of the product itself.

We have been featured as the “Top Fintech Software Development Companies” on  SoftwareDevelopmentCompany.co.

Many SaaS Marketing Strategies are there which can help you in improving business productivity and user experience.

Want to know more about SaaS Marketing Strategies? Talk to Our expert!

How To Minimize Cloud Security Risks For SaaS Application

Posted on by Jay

Software as a Service (SaaS) has grown to become the world’s most popular software delivery model and is showing no sign of slowing down.

Most modern businesses want to work with a set of applications that don’t require them to have their own storage, backups, and server rooms on site.

As a SaaS provider, you need to store plenty of sensitive data for both information and customer-related as well.

In this complex world that seems to see new cyber-attacks and data breaches every week, all SaaS apps and businesses must take measures to keep their internal as well as customer data safe and secure and need to learn on how to minimize cloud security risks for SaaS application.

SaaS Security - Andolasoft

As security technologies are changing fast and hackers inventing new ideas, how can SaaS companies keep up?

SaaS is literally taking over the cloud computing market.

So, it is no surprise to find that the global public cloud service market is projected to grow to more than $200 billion in 2019, up from $175.8 billion in 2018, according to Gartner.

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For medium-size organizations, SaaS is primarily a hassle-free and cost-effective alternative that offers new possibilities, flexible costs, as well as easy maintenance and deployment.

In case, if you have been running with a limited budget there are still many free and open-source tools are available to execute your security strategy.

Now before we get into the best practices for securing SaaS application, let’s discuss the security challenges.

Security Challenges For SaaS:

Today, enterprises are focusing on data and business processes like records, pricing information, transactions, etc.

If your SaaS provider is leveraging a public cloud computing service, all the data is possibly being stored with other SaaS applications.

So here’s the list of 9 common SaaS security challenges;

  • Data access risk
  • Instability
  • Lack of transparency
  • Identity theft
  • Uncertainty of your data location
  • Paying upfront and long-term
  • Not sure what you agreed to
  • How your data is actually secured
  • No direct control over your own data

The study says, “By 2021, 27% of corporate data traffic will bypass perimeter security, up from 10% today.”

Data stored in the SaaS application needs careful analysis of the security controls and processes in each platform for efficient protection. However, as the huge number of SaaS apps are being used, SaaS App Security is what needed the most.

Securing SaaS Applications:

Cloud-based SaaS security is more manageable.

Cloud-based security makes it easier for you to manage 4 major components of securing SaaS applications like; visibility, control, threat protection, and data governance.

The following key security elements should be carefully considered as an integral part of the SaaS application development and deployment process:

1. SaaS Deployment Model:

Today, product leaders are rushing to meet the market release deadlines.

That’s why product security often takes a backseat. The SaaS security challenges vary according to the deployment model by the vendors.

SaaS vendors may choose to deploy the solution either by using a public cloud vendor or host it themselves.

Dedicated public cloud providers help to build secure SaaS solutions by implementing infrastructure services that help in ensuring security.

2. Data Security:

To ensure a high level of security, all interaction with servers must happen over SSL termination.

In a traditional on-premise application deployment model, the sensitive data of each enterprise continues to reside within the enterprise boundary and is subject to its physical, logical and personnel security and access control policies.

However, in the SaaS model, the enterprise data is stored outside the enterprise boundary, at the SaaS vendor end.

Consequently, the SaaS vendor must adopt additional security checks to ensure data security and prevent breaches due to security vulnerabilities in the application or through malicious users.

This involves the use of strong encryption techniques for data security and fine-grained authorization to control access to data.

 3. Network Security:

In a SaaS deployment model, sensitive data is obtained from the enterprises, processed by the SaaS application, and stored at the SaaS vendor end.

All data flow over the network needs to be secured in order to prevent leakage of sensitive information.

 4. Data Backup:

The SaaS vendor needs to ensure that all sensitive enterprise data is regularly backed up to help quick recovery in case of failures.

In the case of cloud vendors, the data is not encrypted automatically. The users need to separately encrypt their data and backups so that it cannot be accessed or tampered with by unauthorized parties.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Conclusion:

The major benefits offered by the SaaS model, such as improved operational efficiency and reduced costs are reason enough to adopt this powerful model.

However, to overcome your fear about SaaS application security, ensure the vendor you go with.

These measures will help identify any security issues upfront and ensure the safety of your data.

To Build a Risk-free SaaS Application, let’s discuss!

How To Reduce SaaS Churn?

Posted on by Jay

If you’ve just started to acquire your very first customers in your SaaS business, then reduce SaaS churn may not be a big deal for you.

If you’re like most SaaS managers, you’re committed to running and growing your business.

but to do that, you need to ensure you’re meeting the needs of your customers, and that includes reducing churn.

As you start developing your SaaS customers, the churn becomes an important part. And gradually it can stand as a big hurdle in the success of your business.

So now the question arises how to reduce churn, which helps to gain more SaaS customers.

So Where Does The Problem Rely On?

High-growth expected SaaS startups think they have figured out every aspect. The path seems clear until churn begins to smack them in the face.

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Suddenly, customers begin cancelling and leaving at a faster rate than expected. Who is responsible for such flaws? No one will take the blame and that is obvious.

Sales team starts blaming the product team for not delivering whereas product teams blame customer success for not onboarding.

Gradually marketing starts to worry about company reputation and growth. This is a common scenario.   

I’ve gone through some surveys and what I found is extremely shocking. Here’s the list;

  • Bessemer Venture Partners says an acceptable churn rate is in the 5 – 7% range ANNUALLY, depending upon whether you measure customers or revenue.
  • Roughly 70% of SaaS companies in their survey had annual churn in the < 10% range, with 75% of those at 5% or under.
  • 30% of SaaS providers surveyed have an unacceptable level of churn.

Why Do You Need To Reduce Customer Churn?

As no business want to lose their customers. For a SaaS companies, it becomes even more critical. As they depends on having ongoing revenue from the clients to gain more profit.

A retail firms get bulk of money during their point of sale. SaaS businesses do get paid but over an extended period.

(Source: Accelerate Agency)

When a customer stay with your brand for a long period, the more value is added to the business. This helps to reduce customer churn, which is a vital steps for a successful SaaS firm. It is also an important metrics to track your business. Keeping your customers on board is helpful to maintain your monthly revenue.

It is easy to retain your own customer than gaining a new one.

Why Do Customers Leave?

There could be either number of reasons whereas the customer decides to hit that “CANCEL” button, and here are a few of the most common:

  • They’ve faced a poor customer service experience. That means they might have tried to find help for something and couldn’t get what they wanted.
  • They might have had a poor onboarding experience and couldn’t achieve what they were expecting.
  • They tried your software and it wasn’t meant for them.
  • Your software might cost them a lot.

Sometimes there’s no indication that churn is coming as customer cancels without raising any issues. However, there are some signs even before that customer cancels.

Increase Your Average Customer Spend:

It’s a fact that most of the SaaS managers accept is, With the growth of your company, the churn grows.

As it creates negative cash flow, you need more customers revenue to replace the churned revenue. Without it the company’s growth will eventually decreases.

You can reduce this type of stagnation by focusing on the negative churn. Negative churn happens when there is expansion/cross sell/up sells that is based on the current customers. It exceeds the revenue that are lost because of the churn.

You can increase the average average customer spent of the existing customers base, it’s easy to recoup the lost revenue.

Common Signs Of SaaS Churn-

  • Payment issues: These includes late or missing payments, credit card hasn’t been updated, and so on.
  • Disengagement with your product: it means the customer doesn’t seem to be engaged with your product. it might include signs like fewer logins, increased bounce rates, etc.
  • More complaints: When customers face numerous difficulties or bugs to use your product, they start raising issues and complains against it. This is the biggest sign that your customer is unhappy with your product or services.

So How Can You Reduce Churn?

Let’s take a closer look;

We all know that a SaaS life can be busy as you’re often trying to juggle many different tasks for your business growth & success. But among all, incorporating strategies to reduce churn is vital. So,  

Keep your churn rate low and your real rate of growth has a chance to improve.

Here are a few strategies;

Engage With Your Customers:

Customers are the basis of the entire SaaS product. When they don’t feel like they have a connection with your company or appreciated, it makes easier for them to cancel without a second thought.

Communicate with your customers regularly and engage them from the initial stage.

For example, Andolasoft found that by segmenting their customers and regular communication, they boosted customer engagement and reduced churn.

Below, I’ve shared some reviews that Andolasoft has received a few days back from its happy customers 🙂

John Skeet, Director

Goss Closet Pty Ltd, Australia

Andolasoft has provided a first class and professional service for our web application. Andolasoft solved all problems and was innovative in their approach to the tasks. There is also a great depth of specialist resources within Andolasoft to call upon for specialized assistance. The overall service, from determining the scope of work, the project management to the invoicing and payment for services, is user-friendly and efficient. We look forward to our continued work with Andolasoft.

Caroline Van Sickle

Pretty in my Pocket, Atlanta, GA

I got a recommendation for AndolaSoft. They are more than half the cost, they have a can-do attitude, and they are responsive, timely, and easy to work with. We had an established project, to begin with and needed further feature development and iteration. Therefore, they dove into highly complex code and knocked it out of the park. It was on me to define the scope and context of the job. Just like any project, the leadership, direction, attention to detail, and QA is critical…

Make your customers ‘Sticky’…

That means a sticky customer is a buyer who is likely to follow through on an intended purchase, buy your product repeatedly, and recommend it to others.

Like many popular SaaS companies, Andolasoft knows offering best products with best services can trigger cancellations. So they maximize every opportunity to reinforce the value their customers are getting from their product. Here’s feedback that Andolasoft SaaS product has received-

SFCG manages Marketing Automation
Delivery via Orangescrum

JAMIE SMITH
Director of Marketing Automation

We Chose Orangescrum because of Orangescrum’s rapid response to our questions and concerns as we were testing out the system. We appreciate the support and truly feel like we have a partner assisting us with our project management system.

Remember- If your customers are quitting, stay top of mind to get them engaging.

Get The Right Customers:

This means having a customer that is not right for you. You may think that rejecting a customer isn’t a good thing, but believe me, it works. The reasons are simple-

  • You spend money to get a customer and definitely you don’t want to waste your money on a customer that will churn quickly.
  • To get a healthy SaaS business your LTV (Customer Lifetime Value) must be at least 3 times higher than your CAC (Customer Acquisition Cost).  

But how to know who is an ideal customer for your business?

Well, through TRIALs. Yes… It’s common to use free trials as a way to market your product, but it’s definitely a great opportunity to qualify leads.

Although the period is usually short as 30 days, you should help customers on trials to have quick wins with your product, and truly validate the benefits out of your product/service.

Do The Customer Onboarding Accurate:

Onboarding is the process of introducing new customers to your product or service in an organized and effective manner.

It begins at the time of signup/purchase and may continue for up to three months, depending on the complexity of your offering.

Once you acquire a customer, what after that? Build trust.

One key thing to do here is to send scheduled messages during the onboarding period.

This means you can focus on getting customers engaged with your product in all the right ways, without them feeling like they’re being spammed with content irrelevant to their needs.

Ask For Feedback:

People come and go. But if you know the reason, it can be avoided. If you take my earlier example, Andolasoft was able to reduce their churn by 71% simply by asking why their customers were leaving.

It seems quite simple but asking for feedback offers you an opportunity to iterate and make your product or service the best it can be. When asking for feedback, it’s important to reach out to the right customers.

– Adler, USA

Andolasoft is an invaluable partner for us a startup. The team is great to work with and the projects are delivered in a timely fashion. I know that I can rely on Andolasoft for future projects because of the depth of resources/skills that they offer.

Identify And Reduce Activity Churn:

Most SaaS app development companies focus on regular churn which is the number of users that cancel their account each month.

While reducing regular churn is important, what’s possibly more important is identifying activity churn which is the number of users that became inactive each month.

Des Traynor, Co-founder & Chief Strategy Officer, Intercom says,

“Typically customers gradually stop using products, from using it every morning to every week to once a month … At some point down the road you’ll remember you’re paying for something you don’t need and don’t use, and then you ‘churn’, even though the decision was made months ago.”

So How Do You Reduce Activity Churn?

Send re-engagement emails to inactive subscribers.

Check out this email I received from Wakeupsales the SaaS CRM tool after I didn’t log in for a few months due to some personal issues.

Final Thoughts:

Churn is something every SaaS owner goes through. Though it isn’t always avoidable, it can be managed when you apply a few of the above best practices.

As we’ve seen, reducing churn goes beyond the basics of improving your product; it’s mostly about adding value to the lives of your customers.

If you can be able to manage that, churn will level off. What are your experiences with reducing churn? Leave a comment below.

Want to know more about reducing SaaS churn? Talk to our experts!

Why SaaS and How It Impacts on Business Growth Rate

Posted on by Jay

Many Industries and business owners trust SaaS (Software as a Service) as a double-edged solution.

It presents the ideal solutions to every old aged problem and re-construct the new module of maintenance, adds new challenges in security policies, and managing insightful data.

Meanwhile, some other companies are generating more revenues and profits on SaaS solutions with choosing over migrating an existing solution or building their own cloud-based applications.

But every industry views the benefits differently and figure out their unique cloud journeys.

Whereas the switching to SaaS ideas is being around it for more than 30 years, the web-based technology started the support after the 2000s.

In today’s scenario, SaaS is an alternative cost-effective IT deployment where the business owners just need to build their own infrastructure or outsource to a professional team.

And the team will configure the software application and maintain it all.

Still, it has lots of questions for business owners whether SaaS is the viable option for them or not. Like;

  • How worthful for Moving the business to SaaS?
  • What possible business advantages at SaaS Module?
  • Or, it just another Business contraction?

Well, let me explain all these above questions. Here you go,

What is SaaS:

I have given the extended classification for SaaS previously. With SaaS, a service provider multitude the application at its data center, and a consumer can access it via a well-supported device.

It also uses the flow of the internet to carry applications to its consumers. Cloud platform, or Platform as a Service (PaaS), provides the cloud components to certain software while being used mostly for applications.

Why Cloud?

10 years ago peoples think about cloud technology. And in 2008 – up to 12% of businesses were using a cloud-based application.

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But today, it’s a different story.

The recent survey shows that cloud computing strategies have been increased drastically between 2018 -19. Just because industries have been looking to move their applications to SaaS.

Statistic for Why CloudSource: Superoffice

Well,  you can say SaaS is literally taking over the cloud computing market. So, with no surprise global cloud service market is forecasted to grow in the coming years.

Who are using SaaS Modules:

Both individuals and industries have been running or using SaaS in their daily life.

Even I do use.

You must familiar with Google Drive. Everybody uses it to store the photographs online. It is a great example of using SaaS as individual users.

SaaS is applicable to both individuals and professionals. Because it does not require a supercomputer or any IT specialist to deploy either. This cloud-based module can be accessed from internet-based browsers.

With sharing my own experience, as a Web and Mobile app development company we also have developed two successful SaaS products i.e. Orangescrum – the Project Management Tool, and Wakeupsales – the Smart CRM Tool.

Orangescrum featured on Task Management, Time Tracking, Project Planning, and Collaboration to plan, track, and release projects with agility.

Whereas Wakeupsales featuring Marketing Automation, Ticketing, Lead Management, Document Storage, Email Marketing, and Light Weight Project Management Tool.

And we have customers are from different business industries and individuals like IT, Real Estate, and even freelancers have been using our SaaS modules as well.

The Benefits of Using SaaS at your Business:

1. Easy Scalability

The SaaS model can easily and quickly scale up without any extensive request and testing or without changing the mechanism structure, and installing supplementary software.

As per any additional service or storage concerns, the same process is deplorable.

So, it is exactly the reason whereas industries are moving to the SaaS model.

Easy Scalability in SaaSSource: Superoffice

It is also proven that the companies which are already moved the cloud module are experiencing how to scale quickly.

2. High Security

For every enterprise cloud computing strategies security is the biggest concern as per IT professionals.

Since the SaaS vendor is accountable for the preservation of data that a customer assigns them with, the security subject turns into extremely serious and customer data becomes marvelous confined.

3. Customization

As technology has evolved SaaS applications can integrate with other available software like Gmail, Dropbox or can be customized by the user’s demand.

In result, the customers can carry on using the software as they can usually be easily integrated with the SaaS solution.

4. Easy to Maintain

As the SaaS module runs at the cloud, the user does not need to install or upgrade any hardware which is maybe costlier and requires supervision. It means you do not need a dedicated IT staff as well.

The survey shows the enterprise found an approximate 15% reduction in IT expenses and 20% reduction in IT maintenance costs.

This will help the start-up industries to grow faster.

5. Easy Availability

A cloud-based application doesn’t have downtime. In 99.99% of cases, it doesn’t. In probably 99.99% time it doesn’t. As it is accessible to the internet, all you need is an internet connection and a web browser.

6. Cost-Effective & No Huge Investment

The SaaS module operates on pay-as-your requirement with no huge upfront fees rather than just monthly or yearly subscription fees.

This option actually suites mid sized companies as they are more careful about their investments.

However, SaaS adoption is a lower cost option after all when you compare it into sums of account you need to pay out on buying the required hardware, as well as hiring and managing resources to maintain it all.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Conclusion:

The benefits of the SaaS module are many.

Industries around the globe are showing interest in developing their own SaaS program and many are renting the service to deploy on their work desk.

Nonetheless, companies are starting to realize the value and cost-benefits of spending in a SaaS.

From greater flexibility to better security, the choice seems obvious. Just stay one step ahead in contrast to your opponents.

Planning to develop your SaaS? Talk to our Expert!

Know The Benefits Of Outsourcing SaaS Product Development

Posted on by Netrananda M

Since the last 13+ years, we have seen SaaS flourishing particularly in commercial industries. In the global market of technology, along with Software development, the Software as a Service (SaaS) is also growing and has acquired around 45 percent of the total application software spending in 2021.

The new sales models of SaaS development are replaced with more traditional forms of software licensing. 

Also, it is one of the major segments of the cloud market with anticipated growing revenues. It means, Software as a Service is making possible a greater scale of collaboration and helps to get better customer service and speed up the delivery process.

But, how the sales models of SaaS development can be transformed into something that can benefit the software companies.

These days, SaaS performing companies are saturating the market with increasing demand and competition of SaaS solutions.

In a statistical example, SaaS initial public offerings (IPOs) have been increased more than double over the past 12 years. And some of the high performing industries are increasing their team and resources with an average of 56% per year.

SaaS Initial Public( Source: Grand View Research)

To stay ahead with the competitors, industries have realized to make product-market fit instantly. So, many companies are turning to outsource development teams to facilitate them to gather market demands in tilt and cost-effective techniques.

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Why You Need To Outsource The Software Development?

By outsourcing software development will help in solving major explicit issues, such as providing access to  talent, reducing expenses, and saving time. With outsourcing you can provide scale and decrease the time to market.

Many organizations are focusing more on soutsouce, including startups and medium level organisation. 

Is Outsourcing Of SaaS Development A Good Idea?

Meanwhile, SaaS application is in the mainstream-use between industries today, but at the same time, it is not an easy job. It has a need for a strong understanding and awareness of configurability, multi-tenancy, partitioning, security, etc.

This makes sure that a proper application can be developed which can be used to supply different types of consumers from different business verticals. So, defiantly outsourcing the software product development would a great idea to fulfill your requirement and it will return in a number of solutions or benefits to your industry, as well as:

  • reduced costs and better revenue margins
  • Access to larger pools of talented and capable developers
  • Improved prepared effectiveness by diminished damage on in-house resources
  • improved team effectiveness, with a particular value to Agile development methodology 

Let’s Find out the Key benefits of Outsourcing SaaS Product Development.

Outsourcing Redeems Startup Costs:

  • Normal developing industries frequently initiate with limited resources and funds which can make a significant challenge to developing the minimum viable product. Hence, working with an outsourced firm, industries can create a minimum viable product without spending their budget.
  • For example, a company that has outsourced its web and app development could start testing its MVP (Minimum Viable Product) as fast as likely is slack. Outsourcing, let the company compress the prototype and check its alliance software without any major risk.

Enhance Experience And Efficiency In Development Process:

  • It is never been a good idea for recruiting new talent as it can be an expensive and slow process. In addition, it can take a longer time to build a team that pools resources well together. So, working with an outsourcing team can give you access to the verity of technical expertise.
  • In result, outsourcing makes available a team of highly skilled developers with the expertise of product management, UX/UI design, and cross-platform development testing.
  • Hence, the same team has already worked together with some similar projects, their experience and advice can lead the process to a professional way.
  • For example, the outsourcing team can help with a choice about significant SaaS features, such as email and Chabot configuration, and payment modules. Also, they can provide supervision on features of the site or software that can be formed with existing technology.

Meet The Market Demand Faster:

  • “The capability to scale rapidly” is vital for every commercial industry.
  • According to McKinsey,

    “if a software company grows only 20 percent per year, then there is a 92 percent chance it will cease to exist in the future. Even if a software company grows 60 percent per year, its chances of surpassing 1 billion in revenue are still only 50 percent.”

    (Source: Mckinsey.com)

    So, in a very obvious way, to redeem the market demands continuous updates are very crucial for the SaaS companies. Outsourcing software development allows companies to deploy new features to the project to compete with the new troupes in the market.

Find Affordable Talents Through Outsourcing:

  • As I have mentioned above, recruiting a new resource is pretty time consuming and expensive. It also difficult to find appropriate and qualified developers having the required skills and having the knowledge to fulfilling the frequently changing technologies.
  • An outsourced team can handle a variety of tasks as security management, data management, and automation. If the team members are stretched too thin for too long, it damages the company’s productivity levels and decreases morale. Working with a consistent and reliable outsourcing partner allows companies to fill key roles with the talents.

The Future Of SaaS Development

Working with a skillful outsourced development team would help to gain a number of key benefits for commercial industries.

According to Cisco’s Global Cloud Index, 59 percent of all cloud workflows will be delivered as SaaS by the end of 2020.

In this present scenario, outsourcing  SaaS development has become an unavoidable part for companies those who are looking to save their time, resource, and quality output as well.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Why Choose Us As Outsource SaaS Development Team?

Andolasoft has been providing the best quality SaaS Product Development services to its clients around the globe. Our experienced software developers have developed several SaaS applications like Orangescrum – Project Management Tool and Wakeupsales – Smart CRM tool. You can easily endeavor into the newer marketplace without making a deep investment.

Companies need to recognize the range of advantages and disadvantages of SaaS before choosing this service from a third-party service supplier. So, if you are looking for a completely personalized and dependable SaaS development service, then you have come to the correct place.

Conclusion:

If you will start working with an experienced and quality Outsourced SaaS development team, you can get several benefits from it as mentioned above.

According to Cisco’s global index, it was announced that over 59percentage of SaaS clouds workflows are to be delivered by the end of this year.

With outsourcing SaaS development, it has become an important part for most companies that helps in saving lots of times, output and resources.

You can reach out to a trusted development agency like Andolasoft to develop your SaaS application and grow your business.

Looking to outsource your dream SaaS project? Let’s discuss!