Tag: SaaS Marketing Strategies

5 SaaS Marketing Strategies That Will Give You Result

Posted on by Ankit Thakor

SaaS marketing is a new age marketing where intangible services of software are promoted and sold.

SaaS that stands for Software as a Service is a process by which any business hires a professional application that lets users to connect and use cloud-based applications via the internet.

75% of cloud workflows will be provided as SaaS by 2021. This statistic shows the growing popularity of the SaaS business model.

SaaS provides regular updates and adds timely functionality to its service.

Since SaaS marketing is an intangible product, the offered services have to be continuously monitored & improved as per the feedback received from existing and potential customers so that you can thrive in business and expand your customer base.

The Ultimate Guide To SaaS Marketing Strategies

If you are someone who is looking to study SaaS marketing, you must understand some basic differences between the marketing of a normal product and a service that is intangible.

While promoting and selling tangible products, customers normally pay only once whereas SaaS marketing users normally pay in the monthly subscription.

Never miss an update from us. Join 10,000+ marketers and leaders.

Giving products as freebies is not ideal in normal marketing; however, in SaaS marketing, it could be beneficial to give users the option to use services as freebies.

SaaS is a product of the digital age and it requires different types of strategies to make it successful for your businesses.

Here are the 5 strategies for SaaS that will give you result quickly:

1. Offering Of Free Trials Or Subscription Plans

SaaS Pricing

One of the main aspects while devising a strategy for SaaS is the building of trust among the potential and current users in the services.

Since potential or existing clients cannot see the product by touching or seeing it, the offered services should show their respect in the usage.

It can be done by offering the services for free at the initial period, so the customers can taste products and if they perceive them positively, turning them into paid subscribers is not difficult.

Even if the customer does not convert into sales, SaaS companies still get a lead for the future.

To make more potential users aware of the offered services is the goal of this tactic and it has been used extensively by many SaaS offering companies for good effect.

One of the best ways to implement this “free service” is via Instagram and Facebook Ads, where the target audiences are prompted to click on the ‘Free Trial’ button by highlighting the offered services and exclusive rewards.

Also, offering a free trial via social media makes SaaS companies reach a wider audience.

2. Talk Trigger Strategy For SaaS

SaaS StrategyTalk trigger is a strategy that offers some surprise or some incentive that is related to offered services by SaaS companies for target customers, (both existing and potential) that creates positive conversations or word of mouth.

However, it has to be relatable, repeatable, and accessible for the customers.

For instance: a SaaS company offering an extra 1-month free service for referring new clients.

While devising a strategy for SaaS talk trigger, companies must keep in mind, the below points:

  • It should not be a gimmick and must follow the promised free services or incentives.
  • It should not be a one-time activity. It should be repeatable.
  • Cost-effective in both points of view, the SaaS company in question, and user.

One of the best examples of talk trigger is to offer an incentive in the form of a rebate on the current subscription fee or extension on the paid subscription time frame.

3. Promoting Positive Reviews And Rating

Review and Comment

In the age of the internet, good ratings and positive reviews on good SaaS Company listing platforms that are given by genuine customers can create a positive atmosphere for SaaS marketing.

It is one of the best strategies for SaaS marketing that gives results.

To implement this policy, the SaaS application development companies can put a review and rating section in the ads running on social media or on their websites.

However, the rating and reviews left by the customers should be original and verified. A system can be in place to check the authenticity of the reviews.

Having positive reviews and ratings from the customers creates a positive atmosphere for the company offering services.

It gives mouth-to-mouth publicity and promotes brand loyalty for SaaS Marketing companies.

If a company has a good substantial customer base, it will help to increase your positive review and rating status.

4. SEO For SaaS Marketing

SEO SaaS

When anyone is thinking of promoting a service online, SEO is one aspect that cannot be ignored at all.

The SaaS Company can boost the selling services drastically if they follow a quality SEO practice on their marketing strategy.

SEO is a continuous activity and the following are some of the important points that can affect the SaaS marketing companies on SEO ranking:

  • Technical aspects of the Website:

Having a website that loads faster, doesn’t shut down, works efficiently, and provides easy navigation to all parts is very important. All these aspects should be monitored continuously for betterment. No one likes visiting a lagging website with poor navigation and an unattractive look.

  • On-Page Aspects As Per SEO:

The second most important part is the on-page SEO aspects of the website specifically related to all Both website and blog page content must be well SEO optimized to improve the visibility on Google search.

  • Off-Page Aspects As Per SEO:

The linking of the blog posts back to the SaaS marketing page is important. As it makes Google search engine understand how valuable your services are and for customer view-point as well. More back links mean more traffic to your website and gains to SaaS marketing companies.

5. Video Posting On YouTube Social Media And Website

Youtube

Videos have become a new age medium for communication since the advancement of 4G and now with 5G, bringing more people to video consumption.

By posting positive videos about the companies services, internal working, testimonials of existing clients, and overall positive vibes fun videos on social media like

  • Instagram
  • Facebook
  • YouTube

etc, is a great way to make potential customers relate to your services and have a better understanding about them.

42% of users expect a response time of less than 60 minutes.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

It creates curiosity about the SaaS Marketing companies and gives insight into the company vision and work style.

Just like there is no perfect beauty in the world, similarly, there is no perfect SaaS Marketing strategy.

SaaS marketing companies need to be innovative with ideas and use a blend of services as they fit for promotion and marketing.

Conclusion:

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses.

Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

Are you planning to develop you next SaaS application and implement SaaS marketing strategy for your existing app! Lets discuss with our experts 

How To Put Together A High-Performing SaaS Marketing Strategy

Posted on by Jay

As per Cisco’s Global Cloud Index, SaaS marketing will deliver 75 % of cloud workflows.​ Isn’t it amazing?

The above data depicts the growing pace of the SaaS business model and the competition created by it in the industry. SaaS companies are finding it very difficult to stand out in the industry by providing products and services distinct from their competitors.

Well, for this reason, we have come up with dependable SaaS marketing strategies to help companies lead the competition.

It is more complicated than product marketing since you don’t have a tangible product to offer.

Yes, it is more difficult to tell someone that your software can help them in their daily process than selling a pair of shoes.

First, What Is SaaS Marketing?

We can say, It refers to the strategies implemented to promote software-as-a-service companies.

This marketing is exclusively unusual from promoting physical products since it has a varied customer base, distinct pricing strategies, complexity in their offerings, etc.

Since SaaS development is distinctive, marketers should use distinct strategies for promotion.

Our Products

orangescrum

Wakeupsales

We transform your ideas into engaging Web and Mobile Apps

andolasoft

Conclusion

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses.

Diverse offers avenues that marketers can explore to serve as beneficial SaaS strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

Want to discuss more? Let’s talk!

How To Put Together A Top-Tier SaaS Marketing Strategy

Posted on by Jainish Vora

According to Cisco‘s Global Cloud Index, by this year, SaaS will deliver 75 % of cloud workflows.​ Isn’t it amazing? This data depicts the growing pace of the SaaS business model and the competition created by it in the industry. SaaS companies are finding it very difficult to stand out in the industry by providing products and services distinct from their competitors.

Well, for this reason, we have come up with top-tier SaaS marketing strategies to help companies lead the competition.

SaaS marketing is more complicated than product marketing since you don’t have a tangible product to offer. Yes, it is more difficult to tell someone that your software can help them in their daily process than selling a pair of shoes.

What Is SaaS Marketing?

SaaS Marketing

SaaS marketing refers to the strategies implemented to promote software-as-a-service companies. SaaS marketing is exclusively unusual from promoting physical products since it has a varied customer base, distinct pricing strategies, complexity in their offerings, etc.

Since SaaS marketing is distinctive, marketers should use distinct strategies for promotion.

SaaS Marketing Strategies to Improve Conversions

Never miss an update from us. Join 10,000+ marketers and leaders.

Let us know a few considerations, to begin with efficiently promoting SaaS businesses. Explore available opportunities and see your brand stand out in a fierce competition.

1. Using Trials To Lure Customers

Focusing on customer acquisition is significant, and the best way to do this is by offering free trials to incentivize customers to sign up and begin using your offerings. Keep your sign-up process simple and don’t have the customers go through the pain of filling lengthy forms to get your product in their hands.

This is a promising way to let people know about the benefits your products offer. This helps them take the initial step to start using your product. After making the customers realize how valuable your product is, you can easily persuade them to continue with the paid plan.

The goal is to convince more people to make a purchase. Ensure that you offer a free plan for a considerable period to make them comprehend the integrity of your product.

2. Enhance Customer Experience

SaaS Strategy

Among all the crucial SaaS marketing strategies, this is advocated by the experts as most essential. Assure that your services are personalized to the extent possible to deliver outstanding customer experience.

Just as companies send a welcome email the moment, a new customer completes the sign-up procedure. You can consider sending reminder emails to the customers who were active once but are now slowly dropping.

Integrating a live chat option on the website is a great way to interact with your customers and solve their queries on the fly. This way, you can help them navigate through your site better and find answers to their queries at the earliest.

3. Get Featured On SaaS Review Sites To Get More Exposure

People contemplate looking at customer reviews and product ratings before deciding to purchase a product. This step is crucial to buy softwares since there are no tangible products, and people check comparable products available and read reviews before they make a verdict.

Getting featured on review sites, you can get more industry exposure for your offering. Search for the best review sites available in your country or field. A few websites make comparisons between varied products offered.

4. Display The Price Aptly

A vital aspect of the SaaS marketing strategy is to display the price of your product clearly. Consider including a pricing page on your company’s website and portray every detail in such a way so that consumers can quickly decide whether or not they can afford your product.

For instance, have a look at one of the popular SaaS provider Vimeo. They have clearly mentioned their varied pricing plans for their potential customers. It helps them make an informed choice about their spending.

5 Limit The Choices Offered

With too many choices offers, your customers can get confuse as to buy which one. It can also result in them abandoning a purchase. Make two to three variations of your plans to avoid confusion.

While mentioning different plans include their features and respective prices as well. This way, customers can quickly decide which plan will fulfill their needs better. Your pricing page should consist of the characteristics of every plan offered.

6. SEO Stays On Top For Lead Generation

SEO is the best strategy to generate the right amount of leads for a SaaS company. Content Marketing, SEO and Link Building Service goes hand in hand to increase traffic on your website and, at the same time, make your website visible to the target audience.

Search rankings of your website will increase by using on-page SEO techniques, and it also ensures that it is visible to the customers when they make a search query related to your business. SEO also helps to get good quality backlinks and drive referral traffic effectively to your website.

7. Rewarding Customers For Referrals

Rewarding Customers for Referrals

When it comes to generating leads, another proven marketing strategy that works for SaaS companies is Referral Marketing. Referrals are cited as a critical source of lead generation by maximum B2B marketers.

If you want this strategy to work for your business, then you will have to make your company referral-worthy. It is done by offering incentives to the customers who refer your product to other people in their circle.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Running a loyalty program to offer rewards for referrals works well, or you can choose to provide incentives in some different ways to your customers who refer to your business in several ways.

Let us take an example of Dropbox, which offers extra storage of 16GB for referring each friend.

The Bottom Line

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses. Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.