Tag: SaaS Marketing

How to Generate New Leads With LinkedIn Sales Navigator

Posted on by Stephen Hakami

LinkedIn has changed the game for professionals. More specifically, for salespeople and marketers.

It has tools and features that help sales teams generate hundreds of solid leads for outbound marketing in literal minutes.

What Is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is an account type with features to improve your cold outreach campaigns.

Some of the features include the Buyer’s Circle, account targeting, and the How You’re Connected tool.

The most notable feature is the Advanced Search. It’s like Google, but for finding leads on LinkedIn. With this tool, you can use several filters to get extremely specific in the profiles that appear in search results.

How To Generate Leads With Sales Navigator

I’m going to take you through the step-by-step process for generating leads with this account. But these won’t just be any leads — these will be really good leads.

1. Set up a lead list

Before you generate leads, you need a place to put the good ones. So you can create a lead list within your Sales Nav account and any bookmarked profiles go on this organized list.

To make your first lead list, Lists → Lead Lists and click “Create Lead List” in the middle of the page. Then just title your lead list and you’ll be ready to start finding profiles.

2. Filter your searches

To find relevant leads, you need to filter your searches. This is where the benefits of Sales Navigator come to fruition.

With Advanced Search, you can filter by:

  • Industry
  • Location
  • Professional background
  • Keywords
  • 1st, 2nd, 3rd, etc degree connections
  • And many more…

This allows you to find the people who are more likely to be interested in buying what you’re selling. It helps you find your target audience.

3. Bookmark leads

Once you have your tailored-to-you search results, you can add those profiles to your leads list that you set up in step one. This will basically bookmark those people and companies. You can then organize that list and even get notifications for when people on your list have a job change or view your content.

You can either add the leads one at a time, or you can import every search results item all at once. The former option lets you get to know each lead, the latter option saves time.

4. Write a message template

Once you have your list of leads, you can then start contacting them as part of your sales outreach strategy. And the best first step is to write a template that you can adjust according to each recipient.

There are two ways to contact leads: LinkedIn’s InMail messages or emails.

InMail can be convenient and effective, but it does have some limitations. You only get 20 InMail messages per month and each message is restricted to 300 characters.

Emails, on the other hand, are unlimited in quantity and length. And cold emails work.

Here are some general tips for writing an effective message or email template:

  • Write a short subject line (just a few words)
  • Personalize the greeting and the opening line (this is possibly the most important aspect of your messaging)
  • Keep the email short (professionals are crunched for time as it is)
  • End with a clear call-to-action, usually to respond to your message
  • Use one font type and one color to avoid overwhelm
  • Run the message template through Grammarly

If you’ll be using email don’t include links in the initial cold email. Spam filters may snag it. And if they don’t, it will look a little too spammy. Let it be a genuine interaction.

Words you can use to increase your response rate include things like “try,” “free,” “download,” and “reserve.”

5. Start contacting your leads

Now that you have your leads and a message template, you can start reaching out to these professionals.

If you’re going to send cold emails, find a LinkedIn email finder to extract and export the email addresses of the people on your leads list. Then you can start copying and pasting that template you made, personalizing it for each person.

And that’s how you generate new leads — reliable leads — with LinkedIn Sales Navigator.

How To Make Your SaaS Development Idea Successful

Posted on by Jay

With many SaaS companies in the market these days, it’s becoming harder for everyone to stand out from the crowd. That’s why it’s important for any SaaS business to have a well-thought-out development road-map. If you don’t, you’ll do yourself a serious disservice, because a successful SaaS business is built on solid, tested software solutions. Even so, there’s a lot of competition out there. That’s why you have to be extra cautious when thinking about your SaaS development strategy.

The statistics say SaaS has been wiping out the dependency of an enterprise’s old, outdated software to pursue its operations. And the reasons are:

  • Software-as-a-Service has the on-demand usage model with the minimum entry point. Unlike on-premise apps, as z huge upfront costs need to be showered at the time of software updates, customization & other IT-infrastructure related requirements.
  • On SaaS, the end-users don’t have to invest in the total IT-infrastructure setup, as the entire hosting, customer support, and hardware & software implementation process are taken care of by the SaaS vendors itself.
  • The elements inside these cloud offerings can be easily scaled up & down by doing changes with few clicks or adjustments from the data centers and with certain cost allocation, whereas if the investments are done on the on-premise infrastructure, the cost & load would be comparatively heavy.

By the end of this year , 80%-90% of businesses will run their core operations over the Software-as-a-service model. It’s because this software helps to continue with complicated tasks without putting a load on hardware memory, run from anywhere via an internet connection, purchased on a subscription basis, leaves the technical glitches & upgrades part with the providers only.

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That means software-as-service is here to stay and those who are on a lookout to become a SaaS application development provider, they need to be mindful of the pitfalls of software-as-a-service development and come up with practices & measures that can help them stay afloat & reap home the desired revenue figures.

Don’t know these pitfalls or measures that can help you become a top-notch SaaS app development services provider?

Worry not, the following has all the answers that Infoxen believes will be of sheer help to you.

1. Know Your Client-Base First

Knowing the target audience is very important before starting the software-as-a-service-based development business – as based on that only you will prepare your acquisition & pricing strategy.

A complete list covering buyer persona in terms of his behavior, business type, profession, motivation, passion, demographics will help you march towards the path where you can easily identify “type of product or service they are looking for”.

Know Your Client-Base First

By interviewing such elements or your potential clients, you can plan to create an MVP (Minimum Viable Product) first, as such products will always have scope for further enhancements & will always invite users to put-in their thoughts & functionalities within it.

You can develop as many product packages based on every different buyer persona to gain a competitive edge.

2. Choosing A Pricing Model That Compliments Your End-Users Requirement

On a broader level, there are 3 types of pricing models for extending software-as-a-service solutions that you can choose from-Usage-based pricing, flat-rate pricing & Tiered pricing. Let’s extend these terms to get their better understanding:

  • Usage-Based Pricing:

It’s the most common pricing model where users pay the fees each time they use storage, data or make transactions. As a development company, you can opt for this type of pricing model for your clients who have a small startup or financial base and cannot afford to pay extensively at one go.

  • Flat-Rate Pricing:

It’s the basic pricing model where only a single software-as-a-service product, with a particular set of features under one pay, is made available to the end-users. Here a predetermined subscription fee is charged from the client’s pocket. As a SaaS application development service provider, you can go ahead with this model if your end-users are comfortable at paying hassle-free all at once rather than after utilizing the services.

  • Tiered Pricing:

Here a variety of software-as-service packages at different cost plans, features & functionalities are circulated for different clients’ requirements. This model is great to have on-board if your company wants to target buyers of multiple personas & requirements single-handedly.

You can choose any of the above pricing models based on your client behavior, buying pattern & growth opportunities.

3. Keep User-Experience & Customer Satisfaction Mainstreamed

To start on a good note as a SaaS development company, make sure the user-experience & customer satisfaction you deliver to your clients is top-notch. Be precise & careful while developing your first software, choose the UX elements carefully.

Keep User-Experience & Customer Satisfaction Mainstreamed

Here is how you can add on to your Customer Satisfaction:

  • Be transparent with your customers, timely update them with every module, and ask them for necessary suggestions to ensure project success. Along with it, find the best solutions to treat lacking areas before final deployment. Since every development will be parsed through agile methodology, it will be easy to iterate fast & make the fixes asap.
  • To give your clients the hang of your developed software, draft some welcome emails, tutorial guides, or allot a personal assistant to guide through the functionality of developed products from your end.
  • There is no such thing as over-communication. You can strengthen your bond with your clients by always keeping them in the loop, questioning their requirements, gathering their feedback to foster a better product development environment & customer experiences.

4. Deploying SaaS-Specific Marketing Practices

Software-as-a-service solutions since they have no physical traces and changes constantly need special attention when it comes to their marketing. Although, if SaaS products are carefully architected & render top-notch services, there lies no need for marketing tactics, much.

But if the product has just started on hit & trial methods and demands huge penetration in the market on the initial levels, these all things for you as SaaS application development providers can do to gain better traction with your prospects:

  • Give your customers free trials to let them vibe with the product & get the better tuning with it until they don’t start paying for it.
  • Shoot a series of blog posts in the software-as-a-service community, defining your business stories and how you craft products suiting to every project requirement.
  • Reward a customer if he/she suggests you or refer your SaaS app development services by inundating some reward programs.

5. Preparing For Third-Party Integrations Way Before The Software Development

Since SaaS applications work on a cloud network, their integration with data centers & other third-party platforms has to be secure, effortless & quick. A SaaS development company here has to be well-equipped with third-party integration strategies way before they commence with the development phase. Here is how you can go ahead:

  • SaaS applications must have great data synchronization with different third-party channels. For instance, if the app targets the travel tech industry, the integration with accommodation options like Airbnb could be considered.
  • Consider developing a platform that makes your end-users life easier by enabling them to work with PDF files, ZIP files archives to streamline data import.
  • Create a browser extension of your product to let users have your product in hand all the time. For instance, popular app Grammarly has a web extension that allows users to integrate it with already in use applications.
  • Decide the payment integration option that users prefer and are safest in all accord.
  • To achieve great user coverage, integrate your product or software with SDK tools of framework like Microsoft (as it’s vastly used for enterprise suites).

6. Render Software With Possible Offline Mode Support

Downtime of the app or unstable Wi-Fi can take a toll on anyone, especially when the important task is in process.

International Data Corporation compiled a stat that “for the fortune 1000 companies, the average cost they had to bear after their unplanned application downtime was ranging between $1.25 – $2.5 per year”.

No matter the enterprises operate via software-as-a-service applications, one downtime or poor-connectivity can lead to unsubscription of such software.

Extend support of offline accessibility as a SaaS application development services provider:

  • Make provision for the information or data to store even in the offline mode, as soon as the connectivity restores, data should be able to sync well.
  • Make a feature of “download files” (to let users download important files) when situations like downtime come unannounced.
  • Make an automated/manual update function to help with the syncing of data or documents when a proper connection is available.

7. Bring Aboard A “Customer Success Management” Department

“Customer success is not about support or being reactive – it’s always about being proactive.”

Having a customer success management department will act as a link between “where the sales happen” & the “product’s functionality” – which will help to evaluate your customer’s actual health by using mixes of usage data, contextual inputs, marketing, sales & customer support strategies.

The advent of such will evoke the users to share their true stories behind the usage of such software or product, which will eventually help to drive more cross-sells.

This is how you can funnel your CSM or Customer Success, and Management team:

  • Customer success management (CSM) team should be collaborative with the other organizational teams be it sales, product or marketing as it will help in sketching & resolving customer issues from all ground levels.
  • “Users love when they are served beyond their expectations”, the job role of your CSM team shouldn’t restrict to just delivering what users are expecting but it should race beyond the delivered promises as well. Your team can go the extra mile by preparing product based on different users & their traits, arrange some webinars or seminars to educate your product scope, or shoot a support mail even after delivering the product maybe with a message “Hey, how are you doing with the software we developed for you”.
  • Be on tips with the consumer metrics, these metrics can be in terms of – when & how soon the user is willing to upgrade to high-subscription plans, or how much they are liking the product/software that they are ready to prefer it to a friend or inside their circle.

8. Keep Your Analytics Handy To Measure The Key Metrics

It’s important to keep the analytics handy to determine the progressing growth of SaaS development services company, as such businesses are prone to suffer losses in the early years of their operation. Losses occur because acquisition costs exceed, sometimes customers pay only after utilizing the product/services, which is why actual revenue comes very late.

Thereby, it becomes immense for such software development businesses to know & understand the key metrics in advance – to know whether their business is scaling up or is turning towards major pitfall.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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To know when to put the breaks on time or know if your company is viable in proceeding ahead, consider the following metrics to measure success:

  • Consider billing date over the booking date to evaluate your revenue flow, as on billing date you get the actual sum flowing into your bank account – this will help you access the true financial health of your company.
  • Evaluate the reason behind the churn rate. Churn rate is a situation where users stop subscribing to a particular service (here it’s SaaS). Calculate the number of churn rates & possible reasons that triggered its advent.
  • Balancing the Customer Acquisition Cost is the cost spent on customers to persuade to buy the product/service. LTV or Lifetime Value is a predicted net profit that is expected from the future relationship with customers. The LTV figures should be 3 times greater than CAC, even if it’s the other way, that should not be continued for a long time as higher CAC value depicts that the company is putting a lot of cost on retaining customers than actually gaining from them.

These were the few metrics that can help to evaluate your business drive & allow you to put in the breaks before you are close to any downhill.

Winding Up!

These were the few ways demonstrating how you can go big with your software-as-service specific development business, the success & profitability of establishing such business lies in how well you are staying in competition and treating your customers with the best possible product ever.

Go the extra mile, beyond delivered promises, know what your customer’s persona is, find what pricing strategy is keeping LTV in action, create your metrics that are visible in your customers’ success, and chalk out several other your side of strategies to funnel your business.

To get basic to extreme support in the preparation of your SaaS-based business model, reach out to Andolasoft Inc, a SaaS application development company, where we consult, develop & deploy the high selling SaaS-based products by following the aforementioned points & hundreds of others (which you will find out on consulting us).

Have a cloud-based app development project to finish? Request for a callback!!!

How To Put Together A Top-Tier SaaS Marketing Strategy

Posted on by Jainish Vora

According to Cisco‘s Global Cloud Index, by this year, SaaS will deliver 75 % of cloud workflows.​ Isn’t it amazing? This data depicts the growing pace of the SaaS business model and the competition created by it in the industry. SaaS companies are finding it very difficult to stand out in the industry by providing products and services distinct from their competitors.

Well, for this reason, we have come up with top-tier SaaS marketing strategies to help companies lead the competition.

SaaS marketing is more complicated than product marketing since you don’t have a tangible product to offer. Yes, it is more difficult to tell someone that your software can help them in their daily process than selling a pair of shoes.

What Is SaaS Marketing?

SaaS Marketing

SaaS marketing refers to the strategies implemented to promote software-as-a-service companies. SaaS marketing is exclusively unusual from promoting physical products since it has a varied customer base, distinct pricing strategies, complexity in their offerings, etc.

Since SaaS marketing is distinctive, marketers should use distinct strategies for promotion.

SaaS Marketing Strategies to Improve Conversions

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Let us know a few considerations, to begin with efficiently promoting SaaS businesses. Explore available opportunities and see your brand stand out in a fierce competition.

1. Using Trials To Lure Customers

Focusing on customer acquisition is significant, and the best way to do this is by offering free trials to incentivize customers to sign up and begin using your offerings. Keep your sign-up process simple and don’t have the customers go through the pain of filling lengthy forms to get your product in their hands.

This is a promising way to let people know about the benefits your products offer. This helps them take the initial step to start using your product. After making the customers realize how valuable your product is, you can easily persuade them to continue with the paid plan.

The goal is to convince more people to make a purchase. Ensure that you offer a free plan for a considerable period to make them comprehend the integrity of your product.

2. Enhance Customer Experience

SaaS Strategy

Among all the crucial SaaS marketing strategies, this is advocated by the experts as most essential. Assure that your services are personalized to the extent possible to deliver outstanding customer experience.

Just as companies send a welcome email the moment, a new customer completes the sign-up procedure. You can consider sending reminder emails to the customers who were active once but are now slowly dropping.

Integrating a live chat option on the website is a great way to interact with your customers and solve their queries on the fly. This way, you can help them navigate through your site better and find answers to their queries at the earliest.

3. Get Featured On SaaS Review Sites To Get More Exposure

People contemplate looking at customer reviews and product ratings before deciding to purchase a product. This step is crucial to buy softwares since there are no tangible products, and people check comparable products available and read reviews before they make a verdict.

Getting featured on review sites, you can get more industry exposure for your offering. Search for the best review sites available in your country or field. A few websites make comparisons between varied products offered.

4. Display The Price Aptly

A vital aspect of the SaaS marketing strategy is to display the price of your product clearly. Consider including a pricing page on your company’s website and portray every detail in such a way so that consumers can quickly decide whether or not they can afford your product.

For instance, have a look at one of the popular SaaS provider Vimeo. They have clearly mentioned their varied pricing plans for their potential customers. It helps them make an informed choice about their spending.

5 Limit The Choices Offered

With too many choices offers, your customers can get confuse as to buy which one. It can also result in them abandoning a purchase. Make two to three variations of your plans to avoid confusion.

While mentioning different plans include their features and respective prices as well. This way, customers can quickly decide which plan will fulfill their needs better. Your pricing page should consist of the characteristics of every plan offered.

6. SEO Stays On Top For Lead Generation

SEO is the best strategy to generate the right amount of leads for a SaaS company. Content Marketing, SEO and Link Building Service goes hand in hand to increase traffic on your website and, at the same time, make your website visible to the target audience.

Search rankings of your website will increase by using on-page SEO techniques, and it also ensures that it is visible to the customers when they make a search query related to your business. SEO also helps to get good quality backlinks and drive referral traffic effectively to your website.

7. Rewarding Customers For Referrals

Rewarding Customers for Referrals

When it comes to generating leads, another proven marketing strategy that works for SaaS companies is Referral Marketing. Referrals are cited as a critical source of lead generation by maximum B2B marketers.

If you want this strategy to work for your business, then you will have to make your company referral-worthy. It is done by offering incentives to the customers who refer your product to other people in their circle.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Running a loyalty program to offer rewards for referrals works well, or you can choose to provide incentives in some different ways to your customers who refer to your business in several ways.

Let us take an example of Dropbox, which offers extra storage of 16GB for referring each friend.

The Bottom Line

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses. Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

How To Evolve Your Saas Business In Upcoming Year

Posted on by Jay

The changing environment and the growing digitization have become the primary disruptive factors in the market. And with that, it is challenging task for companies to make their SaaS offerings stand out from the others.

This is not just about in this year. The SaaS model has evolved over the past 12 years.

The rise of cloud-based software has helped to redefine the enterprise workplace, unleashing truly mobile and collaborative workforce and new customer-facing interactions.

 

 “Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.”

– Marc Benioff

It’s also democratized IT management and stimulated a shift in technology adoption that’s transformed the way companies buy and consume products and services.

Moving beyond, the SaaS global market looks to continue with fast-paced growth.

According to Gartner, public cloud services alone are set to increase by 17% around the world to $266.4 billion in 2020.

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Meanwhile, the integration of AI with SaaS platforms looks set to propel an additional market expansion, as more and more enterprises seize the opportunities on offer to cost-effectively automate internal operations, boost productivity, and speed up delivery of personalized services.

SaaS Growth Statistics - Statista
Image Source: Statista

This could sound good to the entrepreneurs who are considering to enter the As-A-Service (AAS), as well as the existing vendors preparing to update and evolve their SaaS offering

Standing Out In A Crowded Marketplace

More than two-thirds of companies operating in the SaaS space today were formed in this last decade. And the number of new entrants also continues to increase.

With a growing number of organizations looking to benefit from the reduced costs, scalability, and convenience offered by SaaS, it’s no surprise that new market entrants are keen to capitalize on the burgeoning opportunities.

Building a strong customer relationship can be leveraged for standing out from the crowd. It will identify value-added transactions and unroll service offerings in line with changing business requirements.

This is especially relevant where private equity firms are acquiring multiple MSPs, rolling them up together, and then reducing pricing to capture market share.

This puts pricing pressure on independent MSPs, and suddenly it becomes a race to the bottom.

What’s needed is a laser-like focusing on differentiating with the best customer experience.

Actively communicate your feature changes and improvements through regular updates that ensure customers recognize you’re responsive to their evolving needs.

Staying close to customers through regular account reviews will also generate opportunities to deliver strategic consultancy and impart in-depth knowledge that improves their operations.

Finally, utilize BI and analytics to reinvent your pricing models. Tailoring pricing to individual customers will further demonstrate the truly collaborative nature of your relationship and discourage any temptation to consider switching providers.

Deliver Seamless Customer Experiences

“Every step of your customer’s journey, from first sales interaction to on-boarding and ongoing support, needs to be easy and seamless to navigate”.

Because

“if you’re not delivering a holistic service that is responsive, accurate, and timely, no customer will commit to a long term relationship”.

User Experience

An effective on-boarding process that is manageable, intuitive, and interactive should include actional walk-throughs of key features and functionality.

You will also need to provide a help center and additional resources, plus a checklist for users to work through.
Utilizing the professional service automation (PSA) and RMM (remote monitoring and management) tools will help ensure you’re able to gain complete visibility and control of your customers’ environments and can institute process improvements to serve them better.

From automating routine tasks to enabling accurate billing, the effective management of support issues, and keeping track of SLA performance, customer satisfaction depends upon your ability to deliver more than just promises.

Scalable Service For All Industries

Ensure your product can be easily integrated with the customer’s platform. It will make it easier for users to augment their internal processes with your services and products.

In recent years there’s been a growing trend towards SaaS companies moving away from delivering a broad range of business functions and focusing instead on the delivery of vertical-specific software solutions built for clear industry niches.

Focused on the concept of customer success, these solutions often incorporate industry-specific data governance capabilities and tailored features that can be easily adapted to the demands of the user base.

Providing opportunities to create new ecosystems, featuring partner organizations, moving into the delivery of vertical SaaS platforms opens the door to co-marketing opportunities and the incorporation of new technology features through the utilization of APIs.

Refresh Your Approach To Marketing

Delivering content that meets the needs of prospective and existing customers is the key to retaining your market position and becoming a recognized industry leader.

From content marketing that showcases your expertise and builds brand awareness to adopting good digital marketing tactics designed to boost audiences in a wider range of geographies, aligning your marketing activities and messages to specific buyer personas will yield positive outcomes for your business.

By keeping your finger on the pulse of the current challenges customers in your target market are facing, you will be able to refine your offering and educate current and potential customers on how your solutions solve their problem.

To build ‘stickiness’, initiate portals that enable customers to share successes and best practice with peers, gain access to subject matter experts, and acquire new knowledge.

Indeed, building a user-group community is once again becoming central to initiating stronger customer bonds and more informed relationship strategies that generate value-add for everyone involved.

You’re probably already familiar with the often-stated stat that acquiring a new customer is up to seven times more expensive than retaining an existing one. But there’s one instance where that isn’t true: customer referrals.

By creating a simple, rewarding referral program, you can turn your best customers into your most vocal and passionate fans.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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In doing so, you not only increase the return on investment from every customer, but you can grow your client base without increasing your marketing spend.

And since everyone involved gets something out of it, referrals can increase customer satisfaction, too.

Warping Words:

Today’s customers want to have personal relationships with the companies they do business with.

To thrive and survive in an increasingly competitive landscape, SaaS businesses must strive to cultivate strong, collaborative, and strategic relationships that are personalized to every client.

That means delivering clearer communications, one-to-one check-ins, and better, more timely, insights.

Ultimately, unifying personalized solutions with technological innovations and consistent service delivery that demonstrates you’re paying attention will be the key to maintaining your position in a market that’s characterized by constant disruption.

Want to evolve your SaaS product? Let’s discuss.

How To Sell SaaS Product To More Customers With Less Time

Posted on by Hermit Chawla

Running a SaaS company is a big task for any CEO. Ideally, you’ve assembled the correct group around you, yet when you are merely beginning, your group may be extended flimsy, taking on different jobs.

If you don’t have a new business coming in all the time, at that point, before you know it, you’ll be out of income, and your SaaS will be dead in the water.

So how would you ensure you can keep everything running smoothly, while as yet acquiring a new business?

Here are top SaaS solutions on how to sell SaaS product to more customers with less time

1. Comprehend The Value Of Your Product

You ought to have the option to persuade your possibility of the genuine estimation of your product.

What are the advantages to your possibility, and by what method will your product assist them with accomplishing their objectives?

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On the off chance that you are experiencing difficulty articulating any of this to a possibility with certainty, you may need to return and invest some energy working it out.

2. Contract A Sales Team

Try not to be modest while enlisting your sales group; a high sales rep will pay for themselves, and that’s only the tip of the iceberg.

Yet, that doesn’t mean you should employ just anyone. Be particular; somebody who might make a decent remote helper (VA) doesn’t have the right stuff necessary to bring a deal to a close.

On the off chance that you redistribute your sales to an inappropriate people, your bet is accomplishing more damage to your business than great.

3. Make Your Email Campaigns More Personal

Individuals’ inboxes are pummeled with messages each day, so, significantly, you can stick out and offer worth — mainly if they are possibilities trialing your product just because.

Have a go at making your correspondences with your clients progressively close to home. Utilize genuine names in your email addresses instead of “Sales@yoursaas.com” or “admin@yoursaas.com.”

It might appear to be a little detail, yet it’s the seemingly insignificant details that can have a significant effect while associating with your clients.

4. Email Tracking Strategy

Messages ought to go out in various circumstances, for example, upon joining, on the off chance that they visit the record crossing out page, or if their preliminary is reaching a conclusion.

It additionally shows that you care about how they are utilizing your software and that you effectively see approaches to improve their client experience.

5. Call Your Customers

Not every one of your possibilities will need to jump on the telephone, yet addressing individuals straightforwardly can massively affect changing over an opportunity into a paying client.

The phone is an extraordinary method to qualify or exclude somebody rapidly, or for you to react to any protests on the spot.

6. Always Give Demo Of Your Product

Concentrate on demonstrating a possibility of how your product is going to assist them with being progressively fruitful.

Keep the demo short; on the off chance that you can’t get the estimation of your product across in under 15 minutes, at that point, you are accomplishing something incorrectly.

You either don’t have the foggiest idea about your product, your possibility, or the worth you are giving.

Now and again, the SaaS sales rep completes the demo by saying thank you and never requesting the deal while the lead is hot.

Your demo is a sales apparatus, so toward the finish of the demo, clarify what the subsequent stages are for them to pay for your software.

The best time to request the deal is the point at which your possibility has your product front-of-mind.

7. SaaS Development

The cash is in the development. It would help if you got either a reasonable yes or no. A perhaps is undoubtedly not a no until it’s a no.

So ensure you or your group follow up until your possibility offers you a response somehow.

Utilize a client/customer relationship with the board framework (also called a CRM) to deal with this, or you can set up mechanization in your auto-responder to do this.

Set a few principles, so on the off chance that they don’t react to or open the messages, you get told to catch up physically either by email or telephone.

8. Nail Our On-boarding Process

You have to ensure that when your clients pay for your product, they are utilizing it.

How often have you pursued the rec center, just to quit pursuing a month or two?

What occurs straightaway?

You drop your participation following a half year since you aren’t utilizing it and are simply squandering your cash.

This is the reason it’s critical to have an onboarding procedure. Onboarding is the way you ensure your clients are taking advantage of it, so they don’t alter their perspective and drop.

The unpredictability of your product will decide how included you or your group should be while onboarding.

Bomb this, be that as it may, and your clients will stir quicker than a child experiences diapers.

9. Increment Your Prices

While prevailing over your rivals on cost may appear to be a decent method to get a head start in your industry, selling your product also efficiently may reverse discharge, making numerous possibilities question in the event that you can convey on your guarantees.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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It costs a similar measure of exertion to procure one $10 client as it does one $50 client, so is there any good reason why you wouldn’t have any desire to get 100 $50 clients rather than 100 $10 clients?

10. Sell Prepaid Annual Plans

One approach to decrease your beat and to get clients to submit long haul is to sell prepaid yearly evaluating plans.

While month to month repeating income (MRR) is better when it’s coming in routinely, everything necessary is several bombed installments, and out of nowhere, you’ve lost a client.

Take a stab at offering your possibilities limited rates if they purchase a prepaid yearly arrangement, and give them what the rebate resembles from month to month.

Know that annual estimating implies you get all the cash in advance, so if you spend everything promptly, you’ll be sitting tight an entire year for the following part of income to come in, instead of the next month, which influences your month to month income.

How To Achieve SaaS Growth Through Customer Acquisition Techniques

Posted on by Jay

An established SaaS company can achieve growth in many ways. They could retain more customers, increase prices, or reduce churn rate either. 

But as a startup, you just only have one option: “to acquire more customers“.

However, the problem is that you might not have a clear path of how to do it, right?

That is exactly what I have explained with some proven strategies.

Through this post, we will show you the top 5 customer acquisition strategies that will boost your SaaS growth.

Intrigued? Then let’s do it.

Defining Acquisition:

Before making a deep dive into the techniques, let’s make something clear;

“Customer acquisition has nothing to do with generating new users.“

But the acquisition is a process of bringing new visitors to your application and helping them to sign up. 

Without new signups, you’d have no one to try to convert into a user, and retaining them as a paying customer.

However, customer acquisition is the most important part of the SaaS growth process.

“To ensure that customers go through the funnel stages (to Revenue), you have to make sure that there are enough customers at the top of the funnel. Without those customers, there will be no customers at the end.”

Defining Acquisition

(Source – incisive-edge.com)

The above graph described this point quite well. TO generate the average conversion rates at each stage, you need to acquire a large number of incoming visitors to paying users.

Now, let’s take a look at some customer acquisition strategies or techniques to grow your SaaS business.

Verify Your Product & Its Market Fit:

Like other vendors, you also like to start acquiring the targeted users as early as possible, even if you don’t have a product ready.

And it is always crucial to acquire the first user for your application.

Acquiring the first users helps you validate your idea, and learn if you’re targeting the right customer pain point.

When you have a validated idea and achieved your product & its market fit, then you can switch you focus it to grow your SaaS application.

It refers to a situation of being “in a good market with a product that can satisfy that market.”

Verify Your Product & Its Market Fit

(Source – incisive-edge.com)

Pivoting a value proposition is relatively straightforward, and speaking in technical terms as well. 

So, before you launch any strategy to attract new customers, ensure that you have validated your idea.

Develop Customer Personas:

It helps you design your products & campaigns that your target audience connects with. Preparing a customer persona also gives you detailed insights into your target audience, their behavior, their needs, etc.

But without buyer personas, it’s hard to know who your potential users are, and how you could reach them online.

Or figure out the best ways to attract them, at that.

For example, how can you create lead magnets that will attract new users to your list, without knowing their pain points relating to your product first?

Or discover channels that drive the most targeted traffic?

You see, buyer personas make it easy to attract the right type of web visitors. And that, in turn, makes customer acquisition a much simpler task.

Develop Customer Personas

(Source – incisive-edge.com)

Identify The Most-Targeted Traffic Sources:

We admit this strategy requires experimentation to get it right. But the benefits of going through the process are immense.

Because you see:

Not every traffic channel will deliver visitors who can convert.

In fact, often, channels you might consider a certainty flop.

A couple of years ago, Dan Norris did an experiment to assess his traffic sources. And as it turns out, sources he banked on, like Adwords or email brought hardly any results.

However, strategies like guest posting, being active on forums, social media, and Twitter auto follower strategy, delivered actual conversions.

Identify The Most-Targeted Traffic Sources
(Source – incisive-edge.com)

Now, your best visitors might come from different channels. Perhaps SEO would work for you or maybe advertising your SaaS product on Facebook would drive the most signups.

It’s hard to tell without testing.

And so, to ensure that first, you get new customers, and secondly, acquire them at a relatively low cost, you have to identify your best channels.

Create Different Customer Acquisition Funnels:

Most of the time the website visitors do make the sign up on the homepage.

But many others will not even see it.

And yet, they could become users too. 

For the most part, however, SaaS founders focus on a simple acquisition funnel that looks more or less like this (via Google Analytics):

They calculate that visitors on the website will notice the Sign-Up call to action, act through it, signing up for the free or version. 

And then, through the onboarding and retention strategy, convert into paying customers.

And many do. However, a large group of your visitors may not yet be ready to create an account and start using your product.

As Elizabeth Yin points out in this article: (http://www.launchbit.com/blog/what-customer-acquisition-funnel-should-you-use-as-a-saas-company/)

“these days, the Saas market is becoming inundated with new Saas products. Nearly every Saas company has either a free trial or a free package, so free software no longer a unique factor that distinguishes your product from the competition. Professionals are no longer jumping at the opportunity to try every new free Saas tool that is on the market.”

And so, to acquire them, you’ll need to find another way to convince them to sign up.

For example, you could first target them with your lead generation strategies, then nurture them, and finally, entice to sign up at the time when they’re ready to do so.

Invest In Building Audience:

Nothing beats having an audience.

Just take a look at SaaS companies like Orangescrum, Wakeupsales CRM. They enjoy engaged audiences.

And although many of these people aren’t their customers (and maybe will never even sign up for a trial), they actively help them promote the app.

How? By sharing their content, for example, telling others about it, commenting on their blog posts, attending and promoting their webinars, and other events… The list goes on.

So, building a targeted audience for your SaaS application as early as possible. 

But when building your audience, go beyond from just posting blogs on your blogging portal:

  • Repost your content on other channels, like Medium or Linkedin. Many successful SaaS companies utilize this strategy to simultaneously initiate conversations with many audiences without having to produce original content for all of them.
  • Repurpose your content into lead magnets and content upgrades and build a lead generation engine to fuel your secondary funnel (the one we talked about in the previous point).
  • Target social media channels that you’d discount in B2B, like Pinterest, for example. You can hear Dustin Stout from Warfare Plugins sharing his experiences with less common social networks for B2B (and how they’ve become his top traffic sources) here.

Warping Words:

Last, not the least, be sure to always put your customer’s requirements first before applying the customer acquisition techniques. By focusing on the customer’s benefits and presenting the solutions to their queries would lead to more retention.

Keeping this in mind, and finding the best way to guide the visitors through the acquisition process with helpful involvement that comes at the right time and adds value to their experience. This will lead to much more success in the long term.

Have an awesome SaaS idea, but not sure about the techniques and developing the strategies? Let’s Discuss!