Big Data Analytics Solutions: The Data Management Revolution

With the emerging options provided by big data solution providers, it has become an interesting field to analyze considering its future aspects in every industry.

At present, big data solutions have become more powerful than any other analytics of the past and various business executives are ready to measure its precise level.

The big data solutions companies have led the world to make smart decisions and to project better results, hence it has become convenient to make effective interventions in every industry that was earlier dominated by intuition rather than data and calculations.

It is also significant that real-time information has made it possible for the big data analytics service providers to remain much more ahead than the competitors.

Definition of big data

The utility of big data is almost seen everywhere and it can be defined as a structured or unstructured assembly of voluminous data that can inundate the day-to-day processes of any business.

This service also provides insight to business owners to make proper strategies. In general big data refers to the collection of data from various digital or traditional sources representing the source of its ongoing Discovery and predictive analysis.

Over the years, big data has grown exponentially, especially in the fields of cloud computing, multimedia computing, social media platforms, mobile development and many more.

What makes big data analytics solutions different?

Several factors make big data consulting services different from the corresponding solutions. This includes:

  • Volume – in simple terms large numbers of data are developed now as compared to before and rough estimates are above 50,000 million.
  • Velocity – the data which is created with the utilization of big data services is incredibly faster and it can be said that it is close to the real-time factors.
  • Variety – large numbers of big data services companies play a key role in manufacturing the data and it comes from various sources for forums, including social data. It also involves the information which is generated from social networks like Twitter, Facebook and so on. Much of the data which is available from these resources is unstructured, that is it lacks organized structure in a database which refers to the problem of analysis.

Milestones in the big data consulting services

The big data consulting services have enough potential to revolutionize data management. Given its features, various business managers can easily measure their processes and translate the efficiencies during decision making.

The tech giants like Google or Amazon are already taking this path.

The utilization of big data services can easily transform the traditional business segments for small as well as large businesses.

The service has equal utility in supply chain management to understand the defects and customer services, intervening reliable solutions to its handlers. Let us see how they are indulging the real-time dynamics-

1. Improving the predictions

The big data services companies can easily make accurate information available across platforms, sharing the latest updates with everyone.

The analytics of big data powered by advanced Management solutions give the organizations a comprehensive profile of the customer and enables them to deliver the ultimate customer experience.

2. Driving the sales

Big data solutions have the potential to drive sales for any business platform generating the maximum value from the data available from customers, vendors and products.

The big data solution providers provide the ability to the companies to aggregate their data from multiple resources in real-time.These results enhance customer engagement effectively through interactions and marketing programs.

3. Reduction in cost

The big data consulting services help the companies decrease their overhead and other expenses in real-time. The tools offered by big data can increase the overall efficiency of the operations, along with reducing the cost.

Also, it does not alter the primary goal of the enterprises.

4. Fraud detection

One of the most incredible benefits of Big Data analytics is that it can actively check for any fraudulent activity. Its systems also rely on machine learning algorithms that have a distinctive pattern for detecting anomalies.

The tools offered by the big data solutions enable financial platforms to spot any stolen card or false purchase even before the cardholder knows that something has gone wrong.

5. Customer Acquisition And Retention

Accumulating customer data is one of the crucial aspects of understanding who matters to your business. The more customer data gathered means the more you understand the behaviour of your customer base and have the ability to devise more personalized and effective customer acquisition campaigns.

With big data analysis, enterprises can also track specific behaviors of current customers who are on the verge of leaving and work on identifying their needs and concerns.

Conclusion

It is essential to understand that despite the advantages of big data analytics solutions, its vision is still critical for various platforms to utilize its complete efficiencies because if any big data solutions companies select the unreliable platform, then it can ultimately lead to failure.

Considering the emerging dynamics of big data analytics service providers, it can be said that these services are shaping the future of various business management processes and also helping to create a reliable management revolution.

What Makes SaaS Marketing Unique And How To Do It Well

Software as a Service (SaaS) marketing encompasses a specific niche in the eCommerce market, but a pretty large niche. According to surveys, 80% of businesses use at least one SaaS product, and 73% predict nearly all of their most-used services will be SaaS by the end of this year.

That being said, this multi-billion dollar industry operates on a unique model, and as a result, requires a unique marketing approach.

A SaaS business host software and make them available to users through the internet, often via a subscription fee.

This is why traditional marketing tips are not always applicable to SaaS marketing: there is no physical product to showcase, the service is often constantly changing and updating, or it is highly specialized to suit a handful of companies.

Even the few users who fully appreciate the usefulness of the software don’t necessarily “own” the product.

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It’s due to all of these unique challenges that a specific breed of SaaS marketing has emerged. Some of these tips will seem counter intuitive to some marketers, but they are all designed to highlight the strengths of SaaS.

More Than Free Samples

If you can conjure up any examples of SaaS products, the first thing you’ll likely notice is that they’re all free, at least for a time.

Free trials are the lifeblood of SaaS, as it gives users the chance to try out the software, get hooked and convince them to continue onto the full subscription.

Compare this to traditional marketing: most companies wouldn’t dream of giving out complete access to their product for free.

That is the difference between direct ownership and SaaS, one relies on the specific instance of sale while the other is a long game that relies on protracted investment and engagement.

Make It Quick

Another thing that sets apart SaaS from regular products is the speed of sales. In B2C SaaS interactions, the time between a customer discovering your service and signing up for a free trial is often a matter of hours.

This is one of the advantages of the free trial: it encourages your customers to engage quickly because there is practically no barrier to entry. Often customers will look to SaaS products because they solve a particular need that has suddenly arisen, rather than a long decision process.

Seeing as 89% of SaaS businesses depend on new customer acquisition for growth, capitalizing on this sudden need is essential.

This means the way you make sales has to facilitate this speed of entry. A SaaS customer will usually make a purchase decision not long after visiting your product’s landing page.

Compare this to product marketing, which could mean days or weeks of research and deliberation, allowing for a more wide-net internet presence.

For SaaS landing pages it is more important than ever to sell your product succinctly, after which try to put as few barriers as possible between your landing page and your checkout page.

Stand Out, But Not With Price

As the SaaS market is expanding os rapidly, you can be pretty sure that, whatever your product offers, there will be competitors out there offering similar services.

It begs the question: how do you stand out in such a crowded market? The first inclination might be to undercut on price.

It’s a common tactic from traditional product marketing; offering the same product for less; and while some statistics show a 1% price reduction boosts sales by 11%, it’s not always a sustainable tactic in the SaaS game.

Due to the iterative and constantly updating nature of SaaS, you might be able to offer the cheapest option for some time but eventually, another company can come in and undercut you, dragging the price down for the whole market.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

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Salesforce, Houston, Texas

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If you base your offer on pricing then suddenly you don’t have a leg to stand on. Much better is to advertise the quality of your features first, something that takes a lot more work to beat.

The Way Forward

This is only the beginning of what makes SaaS marketing, what gets your customers in the door. The hard part is continuing to engage them in your service, and that’s all down to the quality of your product.

Put the quality of your software first and the marketing will follow.