Case Study: Driving Growth with Tailored Superset Dashboards in SaaS

In the fast-paced world of SaaS, data isn’t just a tool—it’s the growth engine. Understanding customer behavior, product usage, and financial performance in real-time can mean the difference between scaling successfully and missing opportunities.

But many SaaS companies struggle with disconnected data, limited visibility, and expensive BI tools that don’t adapt to their evolving needs.

That’s where Superset comes in.

At Andolasoft, we’ve helped several SaaS companies overcome these challenges by building tailored Apache Superset dashboards that deliver real-time, actionable insights—without breaking the bank. In this case study, we’ll explore how one such company transformed its analytics strategy and unlocked new growth using Superset BI Services.

The Challenge

A mid-sized SaaS company offering a subscription-based project management tool was facing major roadblocks:

  • Scattered data across multiple platforms: Stripe for billing, Google Analytics for web traffic, HubSpot for marketing, and PostgreSQL for product usage
  • Manual reporting with spreadsheets leads to slow, error-prone decision-making
  • Lack of visibility into critical KPIs like Monthly Recurring Revenue (MRR), churn rate, customer engagement, and feature adoption
  • The expensive BI tools they had tested failed to provide flexibility or scale cost-effectively

They needed a solution that was

  • Fast to deploy
  • Easy to customize
  • Capable of unifying multiple data sources
  • Scalable and secure

The Solution: Superset BI Services by Andolasoft

We partnered with the client to design and implement a custom Superset BI solution tailored specifically for their SaaS business model. Here’s how we made it work:

Unified Data Pipeline

Using Superset’s ability to connect to multiple data sources, we integrated

  • Stripe for subscription and payment data
  • PostgreSQL for application usage data
  • Google Analytics for website traffic insights
  • HubSpot for marketing campaign performance

This gave the client a single source of truth—no more switching tabs or pulling data manually.

Tailored KPI Dashboards

We created over 15 interactive dashboards tailored to their SaaS business. Key visualizations included:

  • MRR and ARR trends with breakdowns by region and customer segment
  • Customer churn and retention by cohort
  • Feature usage analytics to track which features were driving engagement
  • Funnel analysis from website visit to conversion
  • Marketing campaign ROI tied directly to product adoption

Each dashboard was designed with filters, drill-down options, and real-time updates to help teams dig into the data as needed.

Embedded Analytics for Leadership and Clients

Using Superset’s secure embedding features, we integrated dashboards into the company’s internal admin portal for:

  • Leadership and finance teams to review KPIs
  • Product teams track usage and feature adoption
  • Sales and success teams to monitor client behavior in real time

This ensured critical insights were available where and when they were needed.

Scalable, Secure, and Cost-Efficient

Thanks to Superset’s open-source architecture, we deployed a Dockerized, scalable BI environment without recurring licensing fees. We also implemented:

  • Role-Based Access Control (RBAC) for team-specific views
  • SSO integration for secure access
  • Audit logs for compliance

The result? A highly secure, future-ready analytics platform at a fraction of the cost of proprietary tools.

The Results

Within just 90 days, the company began seeing tangible benefits:

  • 30% faster decision-making across product and marketing teams
  • Real-time visibility into user engagement, enabling smarter feature rollouts
  • 20% reduction in churn, thanks to better tracking of user drop-off points
  • Elimination of spreadsheet-based reporting, saving hours of manual effort weekly
  • Zero added cost from BI licensing—allowing more investment in growth initiatives

Why Superset Works for SaaS

SaaS businesses live and breathe data, from customer acquisition to retention. Apache Superset, when tailored right, helps SaaS teams:

  • Visualize key SaaS metrics in real-time
  • Track product usage and feature adoption
  • Identify friction points in the customer journey
  • Improve cross-team collaboration with shared insights
  • Scale analytics affordably and securely

Ready to Transform Your SaaS Data Strategy?

At Andolasoft, we specialize in building scalable, secure, and customizable Superset dashboards that deliver measurable business outcomes.

  • Explore our live Superset dashboard gallery
  • Schedule a free strategy call with our Superset BI experts
  • Start turning your SaaS data into your biggest growth asset

SaaS analytics tailored. Growth unlocked.

Why Apache Superset is the Future of Open-Source Business Intelligence

In a world where data is the new oil, businesses are under increasing pressure to quickly turn raw information into actionable insights. But traditional business intelligence (BI) platforms like Tableau, Power BI, and Qlik often come with high costs, steep learning curves, and vendor lock-ins.

That’s where Apache Superset stands out.

Originally built by Airbnb and now an Apache Software Foundation project, Superset has rapidly evolved into a leading open-source BI solution. With its intuitive UI, robust analytics capabilities, and enterprise-grade scalability without licensing fees, Superset empowers organizations of all sizes to take full control of their data strategies.

In this article, we explore why Apache Superset is not just a BI tool but the future of open-source business intelligence.

What is Apache Superset?

Apache Superset is a modern, lightweight, open-source data exploration and visualization platform. It allows users to:

  • Connect to a wide variety of data sources
  • Perform ad-hoc analysis through a user-friendly SQL editor
  • Create and share rich, interactive dashboards
  • Embed insights seamlessly into apps and portals

What makes Superset truly powerful is its ability to deliver all of this with no vendor lock-in, complete customizability, and the backing of a strong open-source community.

Whether you’re a data analyst, a data scientist, or a business user, Superset’s versatile platform makes it easy to turn data into decisions.

Key Reasons Superset is Leading the BI Revolution

Open-Source and Cost-Effective

Unlike proprietary BI tools that require expensive licenses and per-user fees, Apache Superset is free to use. This dramatically reduces the total cost of ownership (TCO) and makes it an ideal choice for startups, SMBs, and large enterprises looking to cut costs without sacrificing capability.

Moreover, open source means complete transparency, freedom from vendor lock-in, and the ability to audit or extend the software as needed.

Powerful, Interactive Dashboards

Superset enables users to create beautiful and highly interactive dashboards with

  • Real-time filters
  • Drill-down capabilities
  • Custom charts and graphs
  • Responsive design for desktop and mobile

Users can explore metrics in depth, identify trends, and make data-backed decisions quickly—all through an intuitive drag-and-drop interface. With over 40 pre-built visualizations and support for custom chart plugins, Superset covers everything from bar charts to complex geospatial heatmaps.

Scalable Architecture for Big Data

Superset is built on a cloud-native, distributed architecture. It leverages technologies like Flask, SQLAlchemy, and Apache ECharts to efficiently handle:

  • High user concurrency
  • Massive datasets (millions of rows)
  • Complex queries and joins

Whether you’re running Superset on a local server or deploying it on Kubernetes in a cloud environment, it can scale with your growing analytics needs. You can also integrate it with caching layers like Redis or external query engines like Presto for even faster performance.

Broad Data Source Compatibility

Superset supports any SQL-speaking data source, including

  • Relational databases: PostgreSQL, MySQL, MariaDB, Oracle
  • Data warehouses: Snowflake, Amazon Redshift, Google BigQuery
  • Big data engines: Apache Druid, Apache Hive, Presto, Trino
  • Cloud-native platforms: AWS Athena, Azure Synapse, ClickHouse

This means you can connect all your structured data pipelines in one place and analyze them with a single BI interface—no need to switch between multiple platforms.

Highly Extensible and Developer-Friendly

Superset is more than a tool—it’s a framework. For engineering teams, it provides:

  • REST APIs for programmatic access
  • A plugin system to create custom visualizations
  • RBAC (Role-Based Access Control) for enterprise-grade security
  • OAuth, LDAP, and SSO integrations
  • Dashboard embedding into web apps (e.g., for SaaS or internal tools)

You can tailor it to your organization’s workflow, brand it for your customers, or use it to power your analytics product.

Real-World Use Cases

Apache Superset is making a tangible impact across sectors:

  • SaaS & Tech: Monitor MRR, churn rate, feature usage, and system performance in real time with embedded dashboards for internal and customer-facing views.
  • Healthcare: Visualize patient intake, appointment wait times, and medical outcomes. Track clinical KPIs securely with HIPAA-compliant setups.
  • Retail & E-Commerce: Analyze sales by SKU, region, or channel. Combine real-time inventory data with marketing campaign metrics to optimize conversion rates.
  • Finance & Insurance: Track portfolio performance, detect anomalies in transaction data, and generate regulatory reports dynamically.
  • Education: Measure student performance, attendance trends, and course engagement across multiple campuses or digital platforms.

The Growing Community and Ecosystem

As a top-level project under the Apache Software Foundation, Superset benefits from

  • A vibrant developer and user community
  • Frequent updates and feature enhancements
  • Active GitHub contributions and community support

Additionally, organizations like Andolasoft offer end-to-end Superset services, including

  • Custom development
  • Deployment on AWS, Azure, or GCP
  • Dashboard design & data integration
  • Long-term support and training

This ecosystem makes it easier than ever to adopt Superset and tailor it to your business needs.

Conclusion

Apache Superset is redefining the future of business intelligence.

With its open-source foundation, rich visual capabilities, high performance, and developer-friendly architecture, Superset gives organizations the freedom, flexibility, and power they need to own their analytics.

Whether you’re looking to modernize legacy BI infrastructure, reduce BI costs, or embed analytics into your products, Superset offers a scalable, customizable solution that can grow with your data and your business.

Ready to unlock the power of open-source BI with Apache Superset?

  • Explore our live dashboard gallery—over 200 interactive dashboards across industries
  • Schedule a free Superset consultation with our BI experts to discuss how we can tailor it to your needs
  • Get started with deployment or migration services backed by our experienced engineers

Let Andolasoft help you build a smarter, more agile data strategy with Superset at its core.