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How to Optimize the SEO of Shopify Stores

Posted on October 7, 2023 by Jay

In the world of eCommerce, search engine optimization (SEO) plays a pivotal role in driving organic traffic and boosting online visibility. Shopify, one of the most popular eCommerce platforms, offers a range of tools and features to help online store owners optimize their SEO efforts.

In this blog, we’ll explore effective strategies and techniques to enhance the SEO of your Shopify store and increase your chances of ranking higher in search engine results.

Keyword Research: Lay the Foundation

Keyword research is the cornerstone of any successful SEO strategy. Begin by identifying relevant keywords and phrases that potential customers might use to search for products or services like yours.

Tools like Google Keyword Planner, SEMrush, or Ahrefs can assist in finding valuable keywords with search volume.

Use keyword research tools to identify long-tail keywords related to your products.
Analyze competitor keywords to find valuable opportunities.
Create a keyword spreadsheet to organize and track your chosen keywords.
Prioritize keywords with high search volume and low competition.
Incorporate relevant keywords into product titles, descriptions, meta tags, and alt text.

Optimize Product Pages: Create Compelling Descriptions

For each product in your Shopify store, craft unique and engaging product descriptions that incorporate relevant keywords naturally.

Ensure that product titles and meta descriptions are informative and concise. Use high-quality images and optimize image alt tags for accessibility and SEO.

Write unique, engaging, and informative product descriptions that highlight the benefits.
Use bullet points to break down key product features and specifications.
Incorporate user-generated content such as reviews and testimonials.
Optimize product images by adding descriptive alt tags and reducing file sizes.
Include schema markup for products to enhance search engine results.

Mobile-Friendly Design: Prioritize Responsiveness

A responsive and mobile-friendly design is crucial for SEO success. Shopify offers mobile-responsive themes that ensure your store looks and functions well on various devices.

Google considers mobile-friendliness as a ranking factor, so don’t neglect this aspect.

Choose a mobile-responsive Shopify theme that adapts to various screen sizes.
Test your store’s mobile responsiveness using tools like Google’s Mobile-Friendly Test.
Optimize images and videos for mobile devices to reduce load times.
Ensure that all interactive elements are touch-friendly and easy to use on mobile devices.
Minimize pop-ups and interstitials on mobile to improve user experience.

Speed Matters: Optimize Page Load Times

Page speed significantly impacts user experience and SEO. Optimize your Shopify store for fast loading times by compressing images, enabling browser caching, and minimizing code.

Use tools like Google PageSpeed Insights to identify and address speed-related issues.

Use a Content Delivery Network (CDN) to distribute content and reduce server response times.
Compress images using tools like Kraken or TinyPNG to minimize file sizes.
Enable browser caching to store static files locally on visitors’ devices.
Minimize HTTP requests by combining CSS and JavaScript files.
Regularly monitor page speed with tools like Google PageSpeed Insights and GTmetrix.

URL Structure: Keep It Clean and Descriptive

Shopify automatically generates clean and SEO-friendly URLs for your product and category pages.

However, you can further optimize them by customizing the URL slugs to include relevant keywords. Keep URLs descriptive and user-friendly.

Customize URL slugs to include relevant keywords and maintain a clean structure.
Avoid using special characters, symbols, or unnecessary parameters in URLs.
Use hyphens (-) to separate words in URLs for readability.
Implement 301 redirects for any outdated or broken URLs to maintain SEO equity.
Ensure that canonical tags are correctly set to avoid duplicate content issues.

Content Is King: Start a Blog

A blog can be a powerful SEO tool. Create informative and engaging blog posts related to your niche, products, or industry.

Are you looking for a Shopify developer

Share valuable content that addresses customer questions, problems, or interests. Optimize blog posts with relevant keywords.

Research and create high-quality, informative, and engaging blog content that addresses customer pain points.
Use keyword research to guide blog post topics and optimize for relevant keywords.
Consistently update your blog with fresh content to keep your audience engaged.
Encourage social sharing and comments on your blog posts to increase user engagement.
Interlink blog posts to relevant product pages to improve internal linking.

Internal Linking: Build a Web of Relevance

Utilize internal linking to connect related pages within your Shopify store. Internal links help search engines understand the structure of your site and establish content hierarchy.

Ensure that anchor text is descriptive and relevant.

Strategically link to important product pages within your blog content.
Use descriptive anchor text that provides context about the linked page.
Create a well-structured navigation menu that aids users in finding related products.
Implement breadcrumbs to enhance navigation and user experience.
Regularly audit and update internal links as your content and product offerings evolve.

User Experience (UX): Enhance Navigation

User experience is a key ranking factor. Design a user-friendly navigation structure that makes it easy for visitors to find what they’re looking for. Implement clear menus, breadcrumbs, and filters for product categories.

Simplify your site’s navigation by organizing products into logical categories and subcategories.
Implement a search bar with autocomplete functionality to help users find products quickly.
Offer filters and sorting options on category pages to refine search results.
Use clear, concise, and descriptive product titles to improve user comprehension.
Ensure that your checkout process is streamlined and user-friendly to reduce cart abandonment rates.

Schema Markup: Enhance Rich Snippets

Implement schema markup to enhance rich snippets in search engine results.

This can provide additional information, such as product prices, reviews, and availability, directly in search listings, making your store more appealing to users.

Implement schema markup for products, reviews, and ratings to enhance search engine results.
Use structured data markup to provide additional information, such as pricing, availability, and product specifications.
Test your schema markup using Google’s Structured Data Testing Tool to ensure accuracy.
Keep schema markup up to date as product information changes.
Consider using schema markup for local business information if you have a physical storefront.

Monitor and Analyze: Track Progress

Use SEO analytics tools like Google Analytics and Google Search Console to monitor your Shopify store’s performance. Track organic traffic, keyword rankings, and user behavior.

Adjust your SEO strategy based on data insights.

Set up Google Analytics and Google Search Console to track website traffic, conversions, and keyword rankings.
Monitor user behavior and identify areas for improvement based on data insights.
Regularly review SEO performance reports and make adjustments to your strategy accordingly.
Keep an eye on your competitors’ SEO efforts and adapt your tactics as needed.
Continuously A/B test various elements of your store, such as page layouts, CTAs, and product descriptions, to improve conversion rates and user experience.

Social Media Integration: Leverage Social Signals

Integrate social media with your Shopify store. Social signals can indirectly impact SEO by increasing brand visibility and driving traffic. Share product pages and blog posts on your social media platforms.

Identify the social media platforms where your target audience is most active.
Focus your efforts on platforms that align with your niche and product offerings.
Maintain consistent branding across your social media profiles and your Shopify store.
Use the same profile picture, cover photo, and brand colours to create a cohesive online presence.
Create and share valuable content on social media that resonates with your audience.
Content can include product updates, blog posts, customer testimonials, and industry news.

Conclusion

Optimizing the SEO of your Shopify store is an ongoing process that requires dedication and attention to detail.

By following these strategies and continually monitoring your SEO performance, you can enhance your online store’s visibility, attract more organic traffic, and ultimately boost sales.

Remember that SEO is a long-term investment, and patience is key to achieving lasting results.

FAQs

What is Shopify, and how does it work?

Shopify is a popular eCommerce platform that allows businesses to create and manage online stores. It provides tools for website building, product management, payment processing, and more.

Do I need coding or technical skills to use Shopify?

While coding skills are not required to use Shopify, having some knowledge of HTML, CSS, and JavaScript can be beneficial for advanced customization.

How can I get started with Shopify development?

To get started with Shopify development, sign up for a Shopify account, choose a theme, and begin customizing your store. You can also hire Shopify developer for more complex projects.

Can I customize the design of my Shopify store?

Yes, you can customize your store’s design by choosing from a variety of themes and further customizing them using the Shopify theme editor or by hiring a Shopify developer for more advanced customization.

What is a Shopify app, and how can it enhance my store?

Shopify apps are add-ons that provide additional features and functionality to your store. They can enhance everything from marketing and sales to customer support and analytics.

How can I optimize my Shopify store for search engines (SEO)?

You can optimize your Shopify store for SEO by using relevant keywords, optimizing product descriptions, improving page load times, and focusing on mobile responsiveness. You can also use SEO apps and tools.

Is Shopify secure for online transactions and customer data?

Yes, Shopify takes security seriously. It offers SSL certificates, secure payment processing, and adheres to industry standards for data protection.

Can I sell both physical and digital products on Shopify?

Yes, Shopify supports the sale of both physical and digital products. You can create product listings, set prices, and manage inventory for various product types.

How can I accept payments on my Shopify store?

Shopify supports various payment gateways, including Shopify Payments, PayPal, Stripe, and more. You can choose the payment options that suit your business needs.

Can I migrate my existing online store to Shopify?

Yes, you can migrate your existing store to Shopify by importing products, customers, and order data. There are migration tools and services available to assist with the process.

What is the cost of using Shopify for eCommerce development?

Shopify offers different pricing plans to suit various business needs, with monthly fees ranging from basic to advanced. Pricing may also include transaction fees for certain payment gateways.

How can I get support for Shopify development and technical issues?

Shopify provides customer support through email, chat, and phone. You can also access a wealth of documentation, forums, and community resources to find solutions to common issues.

How To Promote Your WordPress Website The Actionable Tips

Posted on February 16, 2022 by Netrananda M

Developing a WordPress website is not enough but to achieve more traffic and more revenue according to your expectation should be the prime objective. In your WordPress development, your WordPress developer has implemented all necessary latest features, use of premium theme and customization to engage with your target audience, and all the necessary plugins for smooth operation.

You get all excited with your, as you are finally fleshing out the long-held dream to run your online business. You are all ready to open your shop.

In simple terms, your WordPress website is completed and you are ready to rock the party. But you get aero customers.

Even after doing hours of hard work you are not getting customers as you except earlier. After some research and analysis you came to know that the main problem is customers are not able to found your website. Nobody know about your website and you’re offered service. In other words you can say there is lack of visibility of your website.

So, what will be the solution for that and what can you do to get your website visibility?

There are so many questions comes to mind if you will deep drive in to this. But there is one solution for all your questions and that is “Marketing”.

Marketing the one medicine for all your pains. A well marketing plan and strategy can help you to grow your online business and get visibility on your target audiences.

Normally it’s very difficult to find your website and business in the comparative market where thousands of website and business are going live daily. In this situation marketing has great role for your services or product.

To get effective results you need to promote your website. Marketing your website is always the best result to create an audience for your brand and product.

With marketing you are conveying your message to a large group of people. But you need to follow an effective marketing strategy.

Before discussing more about marketing let me tell you some basic things which helps your marketing to reach the goal, like choosing a web development technology, user-friendly and engaging web layout and design and SEO friendliness of website.

If we will talk about technology then, I will recommend “WordPress” for all of you. WordPress is the best CMS platform with custom plugins and best for marketing of any type of websites. Let me share in details

Also Read- Reasons Why Choose WordPress for Web Development

Why WordPress is best for Marketing?

WordPress is basically search engine friendly and that helps your website to gets more traffic.

A WordPress site gets an average of 23 billion page views each month. The number grows each passing day.

There are 75 billion websites that run on WordPress.

You can set your entire marketing strategy with the WordPress dashboard using the plugin and integration when needed.

And the best thing is you don’t have to become an expert in coding.

Also Read – How Much Does A WordPress Website Cost?

Let’s come to the main topic,

How to Market your WordPress Website?

Any marketer can develop posts, manage calendars, increase search traffic, and post the content directly into WordPress.

So, here are a few marketing tips you can follow to market your WordPress website.

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1. Develop Mobile Responsive WordPress Theme:

Now a days all the marketing activities results are completely depends upon the bid daddy Google. Google keeping eye on every websites activities and resulting those websites which has good content, layout and user centric information. Here website contents also play a great role in marketing.

Google loves mobile-friendly websites. So you need to make your WordPress site optimized with your mobile.

Go for the themes that are marked as mobile-friendly. Most of them are optimized to some level but not all of them are completely optimized.

2. Develop Quality content and never forget to Market your Content:

Good content is important for achieving success on your website. By content, it refers to both visual and textual form. If the website is a blog or magazine, then it’s obvious that the main focus will be on text.

If you have a portfolio site, then visual content should be put on the maximum level.

Quality content refers to:

Longform
Informative
Shareable
Engaging
Relevant to your niche and to the topic content
Well written
Competent

It is important to keep your content unique and fresh. This will create more traffic to your website.

It is also important to have a captivating image with a catchy headline along with a caption that describes the post and attracts more traffic to your website.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!

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When you offer your audience something valuable to read or view creates trust and a strong relationship with your audience.

How to get the most from Content Marketing?

Filling up 100 papers or flooding your page with videos and images doesn’t add any value. Content marketing needs to be properly put up and approached as any other marketing collateral strategy.

(Source – mekshq.com)

Develop a Content Calendar: A content calendar helps you to be on track by publishing daily with content pushed back to any particular goal or theme.To remain on a particular schedule, develop and follow the content calendar. Maximize the content marketing efforts by scheduling posts to share on social media.
Make different types of content: Don’t just stick to a particular form of content rather focus on various types of content. Always develop fresh blogs and follow the trend.

3. Develop an XML Sitemap:

Website crawling and indexing is important factor to come in the search results of major search engines. So before coming to search result your website must be crawl and index by search engine like Google. XML sitemap helps the web pages to crawl by search engines.

WordPress automatically develops the sitemap for you, but those are not optimized. One can easily and quickly optimize the sitemap with a plugin like Google XML Sitemap Generator. It is a handy tool that not only helps you to maintain your track on the index pages but it also tells Google about your update.

Whenever you post any new blog or create any changes, it notifies Google to re-crawl your website. This helps to improve the ranking of your site in the search results.

4. Customized Permalinks:

Your content can be optimized by ensuring the URLs of the blog post have relevant keywords. With WordPress you can create more permalink, but before you push it live make sure it is rich in keywords and readable.

You need to optimize these permalink that reflects the content easily to your visitors.

5. SEO

The first page of Google has become a refined and crucial part, in comparison to the second and other pages. From the second page and beyond it is considered as the dark web for some. Hence a strong SEO presence is important in the present day.

Also, you can go for the paid search campaign, but put more focus on the organic SEO.

According to a report by Business2community.com 70%-80% users don’t follow paid advertising.

How to gain more from SEO?

When someone hears about the term “SEO“, it leads them to think about the experts and the obscurities. But the only secret to success is time and consistency. It states you can do it on your own by following some best practices.

Good SEO helps to generate leads. You need to put the information in the marketing database. So you can later push the content.

Include image: Whenever you add an image to your content, it helps in visitor engagement and that tend to increases the search engine ranking.
Repurpose Content: Rather than developing new content every time, you can create some changes to the old content. Make the most from your old one, all you need to do is update and republish the last blogs. This increases visitor traffic.
Email Marketing: For any business, email marketing is an effective way to stay connected with prospects. You also need to address their contact and behavioral information.

To capture this information, you have to gain attention in new ways so you can get more people to website.

Rich snippets are an effective way to increase search traffic. But many times they are ignored by marketers as they require some coding to create.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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FAQ:

What is the importance of a website?

If you want to market your business online you need to have a website and a well-planned online presence strategy. A website is important as it helps to gain credibility as a business.

A website most probably provides a map and directions to your office, shops to your customers, and visitors to reach you easily.

How to market your website?

You need to market your business to gain more customers and traffic to9 your website.

Website SEO
Email Marketing
Quality content and Content Marketing

Why do you need to update your website?

Keeping your website up-to-date helps to gain trust between you and your customers. As many times customers rely on websites for useful information on whatever business you are in. The updated information helps to build domain authority.

Why is website promotion important?

Websites are an important medium for customer communication. A website helps to generate more customers. With the internet, it has become easier to get feedback/opinions from customers on newly updated products and services. Promoting a website helps to get maximum attention from your targeted customers.

Conclusion:

Marketing is a creative job and you can do a lot with your WordPress website if you prepare the right marketing strategy and use the right marketing tools. With the WordPress dashboard you can handle any kind of task that is essential for marketing with the help of plugins within a very less time like SEO, image optimization, Social Media sharing, and many more.

More and more businesses are moving towards digitized mode of business, and you are still following the old method of business. Noting gone away now. This is the right time to start new things.

Let Andolasoft help you in your WordPress website development and online promotion of your business.

Andolasoft is one of the trusted web and mobile app development company has long expertise in all technology like WordPress and digital promotion of product and services. We have helped many businesses on their tech development and business growth. Our case studies will tell more about this.

Contact us have a free consultation about your business ideas or issues and hire our dedicated developers and marketing experts to take your business to next level.

How To Put Together A Top-Tier SaaS Marketing Strategy

Posted on March 23, 2020 by Jainish Vora

According to Cisco‘s Global Cloud Index, by this year, SaaS will deliver 75 % of cloud workflows. Isn’t it amazing? This data depicts the growing pace of the SaaS business model and the competition created by it in the industry. SaaS companies are finding it very difficult to stand out in the industry by providing products and services distinct from their competitors.

Well, for this reason, we have come up with top-tier SaaS marketing strategies to help companies lead the competition.

SaaS marketing is more complicated than product marketing since you don’t have a tangible product to offer. Yes, it is more difficult to tell someone that your software can help them in their daily process than selling a pair of shoes.

What Is SaaS Marketing?

SaaS marketing refers to the strategies implemented to promote software-as-a-service companies. SaaS marketing is exclusively unusual from promoting physical products since it has a varied customer base, distinct pricing strategies, complexity in their offerings, etc.

Since SaaS marketing is distinctive, marketers should use distinct strategies for promotion.

SaaS Marketing Strategies to Improve Conversions

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Let us know a few considerations, to begin with efficiently promoting SaaS businesses. Explore available opportunities and see your brand stand out in a fierce competition.

1. Using Trials To Lure Customers

Focusing on customer acquisition is significant, and the best way to do this is by offering free trials to incentivize customers to sign up and begin using your offerings. Keep your sign-up process simple and don’t have the customers go through the pain of filling lengthy forms to get your product in their hands.

This is a promising way to let people know about the benefits your products offer. This helps them take the initial step to start using your product. After making the customers realize how valuable your product is, you can easily persuade them to continue with the paid plan.

The goal is to convince more people to make a purchase. Ensure that you offer a free plan for a considerable period to make them comprehend the integrity of your product.

2. Enhance Customer Experience

Among all the crucial SaaS marketing strategies, this is advocated by the experts as most essential. Assure that your services are personalized to the extent possible to deliver outstanding customer experience.

Just as companies send a welcome email the moment, a new customer completes the sign-up procedure. You can consider sending reminder emails to the customers who were active once but are now slowly dropping.

Integrating a live chat option on the website is a great way to interact with your customers and solve their queries on the fly. This way, you can help them navigate through your site better and find answers to their queries at the earliest.

3. Get Featured On SaaS Review Sites To Get More Exposure

People contemplate looking at customer reviews and product ratings before deciding to purchase a product. This step is crucial to buy softwares since there are no tangible products, and people check comparable products available and read reviews before they make a verdict.

Getting featured on review sites, you can get more industry exposure for your offering. Search for the best review sites available in your country or field. A few websites make comparisons between varied products offered.

4. Display The Price Aptly

A vital aspect of the SaaS marketing strategy is to display the price of your product clearly. Consider including a pricing page on your company’s website and portray every detail in such a way so that consumers can quickly decide whether or not they can afford your product.

For instance, have a look at one of the popular SaaS provider Vimeo. They have clearly mentioned their varied pricing plans for their potential customers. It helps them make an informed choice about their spending.

5 Limit The Choices Offered

With too many choices offers, your customers can get confuse as to buy which one. It can also result in them abandoning a purchase. Make two to three variations of your plans to avoid confusion.

While mentioning different plans include their features and respective prices as well. This way, customers can quickly decide which plan will fulfill their needs better. Your pricing page should consist of the characteristics of every plan offered.

6. SEO Stays On Top For Lead Generation

SEO is the best strategy to generate the right amount of leads for a SaaS company. Content Marketing, SEO and Link Building Service goes hand in hand to increase traffic on your website and, at the same time, make your website visible to the target audience.

Search rankings of your website will increase by using on-page SEO techniques, and it also ensures that it is visible to the customers when they make a search query related to your business. SEO also helps to get good quality backlinks and drive referral traffic effectively to your website.

7. Rewarding Customers For Referrals

When it comes to generating leads, another proven marketing strategy that works for SaaS companies is Referral Marketing. Referrals are cited as a critical source of lead generation by maximum B2B marketers.

If you want this strategy to work for your business, then you will have to make your company referral-worthy. It is done by offering incentives to the customers who refer your product to other people in their circle.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Running a loyalty program to offer rewards for referrals works well, or you can choose to provide incentives in some different ways to your customers who refer to your business in several ways.

Let us take an example of Dropbox, which offers extra storage of 16GB for referring each friend.

The Bottom Line

These worthwhile SaaS marketing strategies, if leveraged, will enhance customer acquisition and lead generation for SaaS businesses. Diverse offers avenues that marketers can explore to serve as beneficial SaaS marketing strategies, and there are endless possible combinations that work for numerous businesses.

All you have to do is to try different approaches, and with the help of consumer metrics, figure out what works. SaaS marketing is a paradise for marketers.

4 Tips For Guest Blogging Success

Posted on February 14, 2018 by Lori H Morrisis

“There are still many good reasons to do some Guest Blogging”

Matt Cutts

If you want to rank your website organically on search engines, you’ll greatly benefit from link building.

You need successful back links if you want the best search engine rankings. If linking is already part of your SEO strategy, it will help your website appear in the top 10 results by search engines.

If you take a closer look, you will find out that every top-ranking site on the search engine has lots of links.

Links always provide power and context to pages that the search engine find authoritative.

A page with more links is more authoritative than one with fewer links. The problem here is that every site needs links and everyone is always campaigning for them.

Well, you might ask how you will actually get links when everyone is asking for one.

Google and other search engines use links to measure the popularity, authority and relevancy of any content on the Internet. Link building is a great way to increase your organic traffic and add to your SEO strategy.

Come 2018, here is some of the link building strategies you should consider if you’re already link building, and especially if you haven’t yet.

Negotiate Paid Posts

Do you do a lot of guest posting? Well, you will come across a lot of blogs that will charge you to publish your post.

These are very common in some niches such as coupon, work at home mom and mommy blogs. Most people don’t have enough resources for sponsored guest posts, so you can always find another creative option.

You can apologize for not having enough money for a sponsored guest. You can also mention the prices you charge for your writing. Make mention that the guest poster will be receiving your article for free and the traffic they will be getting if the post remains lie.

Request them to waive the sponsored fee for your post. It’s actually a positive note on your end, especially if the sponsored fee is lesser than the actual value of the article.

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Use this point sparingly since you might waste a lot of time negotiating with the owner only to end being unable to post on the site.

Include value in your guest posts, like videos or guides

Rather than using a generic text, you should consider using a PDF guide or a video in your guest posts. It’s a different way for people to see your information, especially since different people always learn in varying ways thus providing numerous perceived values.

Blog owners will also see the value. If you mention that you can provide a video, they will notice that you’re willing to provide something specific for their site.

Videos are a great start, but you can enhance your guest posting strategy with PDF guides. Empower guest bloggers to build a small section for resources on their website.

By offering value to the blog owner, you’ll increase your chances of being published. Pitch a video that’s about 5 minutes or so for the best results.

Target sites in different markets

Other guest posters will always advise you to post on websites in the same niche as yours. While it’s a smart idea, there will be lesser responses since many people will view you as a competitor.

If you’re in a competitive market, it’s hard enough to find someone willing to allow you to post on their site for free.

Did you consider guest posting on other sites in different niches? That’s advice you don’t hear often but it works perfectly if you try it out.

For instance, if you’re running a gambling site, you can always try guest posting in traveling or health niches. Make sure your content is angled to fit these niches perfectly.

You can try out a topic like ways on how gamblers can stay fit or top casinos any traveler should visit in their lifetime. It’s easy enough to customize the content for any niche so you don’t have to limit yourself to one niche since that’s what all the other guest posters are doing.

Once you step out of the box, you will be able to get more links than what anyone else is getting.

Create templates and use them effectively

You will find a lot of guest posting advice warning against the use of email templates because they are not personal or unique. Well, that’s a common misconception.

You should know that you’re advised not to use templates because most guest posters rarely take the time to create a good one. To create a personal and unique website, you need to show some familiarity with the site.

For instance, you can always mention that you have read some of the posts present on the site and actually have an ideal topic for your guest post.

Next, you should pitch a fitting and solid post for the site. Make sure the post is different than what’s already on the site and actually a good idea for the best results.

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For the rest of the template you should add an introduction, brief description on how you will send the post and a closing paragraph. With 4 paragraphs, you’re good to go.

It’s a very simple idea that’s not complicated. Basically, you need to become creative when you’re doing this. You can build links for yourself and summarize the anchor text or make it hard to work with depending on your needs.

Keep in mind that if you’re building links for other people, you might be requested to use a specific anchor text. With a little brainstorming, you’re good to go.

That’s all you need to know about guest posting and how to boost your site’s ranking by doing it effectively. Remember having quality links regardless of how little always comes in handy.

Therefore, take advantage of what little you have to improve the quality for the best results. Always concentrate on the content to make sure it connects with the reader.

Conclusion:

You may get more opportunity to do guest blogging, however you should choose the right website(s) to get high quality back links which would increase the rankings as well as traffic.Please make sure to check the domain authority and popularity of the website before guest blogging!

Are you interested for guest blogging? You’re most welcome! Check our Guidelines

How to Generate SEO Friendly URL in Rails 3.x

Posted on December 24, 2012 by Jay

SEO friendly URLs are more important to make a page popular & search engines to crawl.

FriendlyId is the slugging and permalink plug-in for Ruby on Rails. It allows you to create pretty URLs and work with human-friendly strings.

The URLs created by slug are very useful for SEO. It is designed for generation of URL slug and history maintenance.

Steps to create Pretty URLs:

Step#1

Include gem in your Gem file:

gem 'friendly_id'

Then run bundle install.

Step#2

Modify your model on which you want the pretty URL:

extend FriendlyId
 
friendly_id :title, use: :slugged

Step#3

Add the slug column in your migration file to add it on the table

add_column :articles, :slug, :string

Then run

rake db:migrate

Now if you create an article with Title like “This is a demo title for testing”,
it will create a SEO friendly URL like “this-is-a-demo-title-for-testing” and will
save into the articles table under slug column.

Rush Traffic to Your Website Through Search Engine Optimization

Posted on October 8, 2010 by Jay

Search Engine Optimization can be termed as the science of flooding web traffic into a website. A website is generally built for the purpose of exhibiting the product and services of a particular enterprise.

Its sole objective is to make people aware of the services it offers and procure them. But in this vast webspace, occupied by millions of websites, it not easily feasible anymore.

It is search engines like google, yahoo etc which help us to search and view websites or information from the web.

Search Engine Optimization of such a website is indispensable nowadays. SEO not only a website from getting misplaced but also helps it to get discovered in the top search engine page results, thus enhancing visibility of the website to maximum people and facilitating in the company’s growth.

Andolasoft Inc, a SEO company situated in Silicon Valley provides cost-effective SEO services with quick turnaround time.

SEO incorporates several free link building techniques to optimize a website. These include submissions of directories, articles, blogs, press releases, classified Ad postings, etc.

It also takes the help of viral marketing techniques like social networking and media sharing to spread out the website’s brand awareness.

Viral marketing, if done in a manipulative and creative way, will bring in positive results within no time. SEM(Search Engine Marketing) is yet another method to improve a websites global exposure, although it’s a money based technique.

SEO on the other hand, comprising of free techniques, is best suited for startup enterprises and helps in getting their job done with minimal resources.