Tag: WordPress application development

Everything You Need To Know About WordPress Firewall Security

Posted on by Jay

Website security basically refers to the measures taken to protect a website from potential security threats, such as hacking, data theft, or malware infections. Website security is crucial for protecting sensitive information and ensuring that a website remains accessible to users. The goal of website security is to ensure the confidentiality, integrity, and availability of the website and its data.

Some common security measures of a WordPress website are,

  • Using strong passwords and implementing two-factor authentication
  • Keeping the website and its components (e.g., themes, plugins) up to date
  • Using a reputable web host with built-in security features
  • Implementing an SSL/TLS certificate for encryption
  • Installing a security plugin, such as a firewall or antivirus software
  • Regularly backing up the website’s data
  • Monitoring the website for suspicious activity
  • Educating users on safe browsing practices.

A firewall is a security tool that monitors and controls incoming and outgoing network traffic based on predetermined security rules. In the context of WordPress website security, a WordPress firewall acts as a barrier between your website and potential security threats, such as hacking attempts, malware infections, or data theft.

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Here are some of the benefits of using a WordPress firewall for your website security:

  • Protects against hacking attempts: Firewall helps to prevent unauthorized access to your website by blocking malicious traffic & suspicious IP addresses.
  • Prevents malware infections: A WordPress firewall can detect and block malware-infected requests before they reach your website.
  • Increases website speed: By blocking malicious traffic, a WordPress firewall can improve the overall speed and performance of your website.
  • Enhances security: A WordPress firewall provides an additional layer of security to complement other security measures, such as SSL certificates, anti-virus software, and regular backups.
  • Simplifies security management: Many WordPress firewalls come with user-friendly interfaces that make it easy for non-technical users to manage security settings.

What is WordPress Firewalls?

A WordPress firewall is a security tool that helps protect a WordPress website from various online threats, such as hacking attempts, malware, and malicious traffic. It acts as a barrier between the website and the internet, analyzing incoming traffic and blocking any requests that may be harmful to the site.

The firewall helps to prevent unauthorized access, data theft, and other security breaches, making the site more secure and reliable. Some popular WordPress firewalls include Sucuri, Wordfence, and All In One WP Security and Firewall.

Why use WordPress Firewall

Using a WordPress firewall in a website provides several benefits, like;

  • Improved security: A firewall helps to protect the website from various online security threats, such as hacking attempts, malware, and malicious traffic. It acts as an extra layer of security, filtering out harmful traffic and blocking potential attacks before they can cause damage.
  • Protection against attacks: A firewall helps to prevent unauthorized access, data theft, and other security breaches, making the site more secure and reliable.
  • Real-time monitoring: A firewall provides real-time monitoring of incoming traffic and alerts administrators if any suspicious activity is detected.
  • Enhanced website performance: By blocking malicious traffic and reducing the load on the server, a firewall can help improve the overall performance and speed of the website.
  • Easy to install and use: Many WordPress firewall plugins are easy to install and configure, making it simple for website owners to implement this extra layer of security without needing technical expertise.

Therefore, using firewall is a smart and effective way to secure a WordPress website and protect it from potential security threats.

Best WordPress Firewalls

There are many options available for WordPress firewalls, and the best one for a specific website will depend on its unique needs. Here are some popular and well-regarded WordPress firewalls below,

  • Sucuri: A comprehensive security solution that offers a firewall, malware scanning, and website monitoring.
  • Wordfence: A security plugin that includes a firewall, malware scanning, and real-time traffic monitoring.
  • All In One WP Security and Firewall: A security plugin that provides a range of security features, including a firewall, malware scanning, and website optimization.
  • Jetpack Security: A security solution that offers a firewall, automatic backups, and real-time security scanning.
  • IThemes Security: A security plugin that provides a firewall, two-factor authentication, and malware scanning.

These are just a few examples of the many WordPress firewalls available. It’s important to research and compare different options to find the one that best fits your site’s needs and budget.

How to Install a WordPress Firewall on Website

Installing a WordPress firewall on a website typically involves the following steps:

Choose a firewall plugin:

Choose a WordPress firewall plugin that fits the needs of your website. Some popular options include Sucuri, Wordfence, and All in One WP Security and Firewall.

Install the plugin:

Login to the WordPress admin dashboard and go to the “Plugins” section. Click “Add New” and search for the firewall plugin you’ve chosen. Install and activate the plugin.

Configure the plugin:

Once the plugin is installed and activated, navigate to its settings page to configure it according to your preferences. Some plugins may offer default settings that you can use or adjust as needed.

Test the firewall:

After configuring the firewall, test it to make sure it’s working correctly. You can do this by visiting your website and checking for any errors or issues.

Regularly update the plugin:

To ensure the firewall remains effective, it’s important to regularly update the plugin to the latest version. This will help to address any known security vulnerabilities and improve the overall security of your website.

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These are the general steps for installing a WordPress firewall. However, the exact steps may vary depending on the specific plugin you choose, so it’s recommended to consult the plugin’s documentation for detailed instructions.

Conclusion

WordPress firewall security is a crucial aspect of maintaining the security of your website. By using a combination of security plugins, server-side security measures, and best practices for website management, you can significantly reduce the risk of your site being hacked or compromised.

Regularly updating your WordPress software, plugins, and themes, and backing up your website regularly can also help ensure that your site remains secure and protected from potential threats.

Security must be taken seriously: a breached website can lead to sensitive data loss, reputational harm, and costly losses.

How To Migrate Your WordPress Website Manually

Posted on by Jay

Migrating a WordPress website manually can seem daunting, but with the right steps and preparation, it can be a relatively straightforward process. Here in this article I will walk you through the process of manually migrating your WordPress site, including how to backup your current site, install a new version of WordPress, import your content, update URLs and file paths, test your new site, and finally go live.

Whether you’re moving to a new hosting provider or simply want to change the domain of your website, this guide will provide the information you need to successfully migrate your site.

Keep in mind that the process can be complex and time-consuming, so it’s always best to consult with an expert if you’re not sure about how to proceed.

Manually WordPress website Migrating steps –

Migrating a WordPress website manually involves several steps, including:

1. Backing up your current site:

This includes creating a full backup of your site’s files, as well as a database export. Backing up your current website is an essential step in the process of manually migrating a WordPress website. Here are the steps to create a full backup of your site:

  1. Database Backup: Using a plugin like “Duplicator” or phpMyAdmin, export a copy of your database. This will save all of your posts, pages, comments, and settings.
  2. File Backup: Use an FTP client like FileZilla to download a copy of all the files from your website. This includes all of your themes, plugins, images, and other media.
  3. Store the Backup: Store the backups in a safe place, like an external hard drive or cloud storage service.

It’s important to regularly backup your site to have a recent copy to restore if something goes wrong during the migration process. Once you have created a backup of your website, you can then proceed to the next step, which is installing a new version of WordPress on your new server or hosting account.

Note: You also can use various backup plugins for WordPress to automate the backup process

2. Installing a new version of WordPress:

Installing a new version of WordPress is the next step after you have backed up your current website. Download and install the latest version of WordPress on your new server or hosting account. Here are the steps to install a new version of WordPress:

  1. Download WordPress: Go to the WordPress.org website and download the latest version of WordPress.
  2. Upload WordPress: Use an FTP client like FileZilla to upload the WordPress files to your new server or hosting account.
  3. Create a Database: Create a new database on your new server or hosting account. Make sure to note the database name, username, and password, as you will need them during the installation process.
  4. Run the Installation: Go to the URL of your new server or hosting account and run the WordPress installation process. This will involve entering the information for your new database, such as the name, username, and password.
  5. Complete the Installation: Follow the prompts to complete the installation process, including setting up your site title, creating a username and password, and selecting a theme.

Once the installation is complete, you can proceed to the next step, which is importing your content into the new site.

It’s important to note that, before installing the new version of WordPress, you must check the server requirements and also the compatibility of the theme and plugins you’re going to use with the latest version of WordPress.

3. Importing your content:

Importing your content is the next step after installing a new version of WordPress. Here are the steps to import your content:

  1. Install the Import/Export Plugin- Go to the WordPress plugin repository and install an import/export plugin such as “All-in-One WP Migration” or “Duplicator”.
  2. Import the Database: Using the plugin, import the database export file that you created earlier in the process. This will import all of your posts, pages, comments, and settings into your new site.
  3. Import Media Files: Use the plugin to import the media files from your file backup. This will include all of your images, videos, and other media.
  4. Check your content: Once the import process is complete, check your new site to make sure that all of your content has been imported correctly. You should also check that all of your links are working properly.
  5. Update Permalinks: Go to the permalink settings page and update the permalinks structure.

It’s important to note that, depending on the size of your website, the import process may take some time. Also, some plugins can have limitations in importing large files, in that case, you may need to split the database into smaller chunks and import them one by one.

Once your content has been imported, you can proceed to the next step, which is updating URLs and file paths.

4. Updating URLs and file paths:

Update any URLs and file paths that have changed, such as when moving from a development domain to a live domain.

Updating URLs and file paths is an important step in the process of manually migrating a WordPress site. This step ensures that all of your links and media files are working properly on your new site. Here are the steps to update URLs and file paths:

  1. Update the URLs: Go to the general settings page in your WordPress dashboard and update the site URL and home URL to the new URL of your site.
  2. Update the file paths: If your file paths have changed, you will need to update them in the database. You can use a plugin such as “Better Search Replace” to do this.
  3. Check your links: After updating the URLs and file paths, check your site to ensure that all of your links and media files are working properly.
  4. Update hard coded links: If you have any hard coded links in your theme or plugin files, you will need to update them manually.
  5. Update internal links: Go through your website and update any internal links that may have changed as a result of the migration.

It’s important to note that, Updating the URLs and file paths can be a tedious task, so it’s essential to double-check everything to avoid any broken links. A broken link can harm the user experience and your SEO ranking.

Once you have updated the URLs and file paths, you can then proceed to the next step which is testing your new site to ensure that everything is working properly.

5. Testing your new site:

Test your new site to ensure that all of your content has been transferred correctly, and that all of your links are working properly.

Testing your new site is an important step in the process of manually migrating a WordPress site. This step ensures that everything is working properly on your new site before you make it live. Here are the steps to test your new site:

  1. Test all the links: Go through your site and test all of the links to ensure that they are working properly.
  2. Test forms: Test all the forms on your site, such as contact forms and registration forms, to ensure that they are submitting and sending properly.
  3. Test media: Check that all of your media, such as images and videos, are displaying correctly.
  4. Test e-commerce functionality: If you have an e-commerce site, test the checkout and payment process to ensure that everything is working correctly.
  5. Test on different devices: Test your site on different devices, such as desktops, laptops, tablets, and smartphones, to ensure that it is responsive and working correctly on all devices.
  6. Test on different browsers: Test your site on different web browsers, such as Chrome, Firefox, Safari, and Edge, to ensure that it is working correctly on all browsers.

It’s important to note that, testing your new site thoroughly is crucial before you make it live, as any issues found after going live can be harmful to your users and your business.

Once you have thoroughly tested your new site and are satisfied that everything is working properly, you can then proceed to the final step, which is going live.

6. Going live:

Once you are satisfied that your new site is working as expected, you can update your DNS settings and make your new site live.

Going live is the final step in the process of manually migrating a WordPress site. This step makes your new site live and accessible to the public. Here are the steps to go live:

  1. Update DNS settings: Update the DNS settings of your domain to point to the new server or hosting account where your new site is located.
  2. Update the CDN: If you’re using a Content Delivery Network (CDN), make sure to update the CDN settings to point to your new site’s IP address.
  3. Set up redirects: Set up redirects from your old site to your new site, to ensure that any incoming traffic to your old site is redirected to your new site.
  4. Monitor your site: Monitor your site’s performance and uptime after going live, to ensure that everything is working as expected.
  5. Update Google Analytics: Update the tracking code of your Google Analytics account with the new site’s tracking code
  6. Notify your visitors: Inform your visitors that the site has been moved and provide them with the new site’s URL

It’s important to note that, going live is a critical step, so make sure to double-check everything before making the switch. It’s also recommended to schedule the migration during a low traffic time to minimize the impact on your visitors.

By following these steps, you can ensure that your site migration is successful, and your new site is up and running smoothly for your visitors.

It’s important to note that this process can be complex and time-consuming, and it’s always recommended to consult with an expert if you’re not sure about how to proceed.

Conclusion:

Manually migrating a WordPress website can be a complex process, but with the right steps and preparation, it can be done successfully. The key to a successful migration is to create a full backup of your site, including both files and database export. Additionally, it’s important to install the latest version of WordPress, import your content, update URLs and file paths, test your new site, and finally go live.

It’s important to note that migrating a site can be time-consuming and may require some technical expertise, so it’s always recommended to consult with an expert if you’re not sure about how to proceed. Here is the quick recap,

  1. Backup your current site.
  2. Install the latest version of WordPress.
  3. Import your content.
  4. Update URLs and file paths.
  5. Test your new site.
  6. Go live.

By following these steps, you can ensure that your migration goes smoothly and your site is up and running on your new server or hosting account in no time. Andolasoft has experienced and skillful experts for consultation. So feel free to communicate with us and schedule a free consultation now.

Integrate Marketing Stuffs In WordPress Website To Track Performance

Posted on by Netrananda M

In the world of digital marketing, there are advanced strategies being developed every day. In order to make your marketing efforts more efficient, you need to integrate your marketing efforts.

If you want your marketing efforts to be more effective, you need to integrate them.

Integrating your marketing efforts will help you track the performance of your marketing campaigns.

To do this, you need to integrate your marketing efforts with your website to track the performance of your website.

After you develop your WordPress website you need to market it properly to get more visibility. Marketing tools and WordPress plugins has great role to make your website more visible in front of your target customers.

From individuals to small businesses and big brands like National football league and CNN use WordPress to run their websites.

Therefore marketers always focuses on leveraging WordPress plugins to streamline your workflows and reach new audiences.

More than 58,000 WordPress plugins are available and you need to choose the right plugin that give more value to your website and improves the performance of your Business website.

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WPForms:

Your website should have a contact form, so it becomes easy for visitors to be in touch with you. WPForms is a user-friendly contact form plugin for your WordPress website.

It is a drag and drops online form builder that allows users to easily create contact forms, online order forms, and all other types of online forms with only a few clicks.

You can easily integrate the WPForms to any popular marketing and payment platform. With this plugin, you can make your website more powerful.

WPForms(Source – WPForms)

Google Analytics:

It is your one and only tool that provides lots of insights about your visitors and their specific behaviors. With this tool, you can track your audience’s actions on the site.

You can get statistical data on the number of users in a period, sessions, page views and pages per session, session duration, bounce rates, popular pages/ posts, conversions, and more.

Google Analytics is a free tool that can be integrated into your WordPress website with a simple embed code that is provided by Google.

Google Analytics(Source – Google Analytics)

Yoast SEO:

Yoast SEO provides marketers with all the necessary guidance that ensures each blog post and page are completely optimized.

These plugins are easy to use and offer a comprehensive solution.

For ex: It has page analysis functions that prevents the marketers from doing any common kind of mistakes such as missing alt text description.

This helps to increase the search visibility and lengthy titles. These little things can affect the rankings and these plugins will help you identify the error.

Yoast SEO(Source – yoast.com/wordpress/plugins/seo/)

Google XML Sitemaps:

With Google XML sitemaps you can directly communicate with the search engines. By alerting them about the new or modified content quickly, it helps to ensure that the content gets indexed faster. With Google XML sitemap plugins you can get your post visible at the top of the search result.

The Google XML sitemaps doesn’t need any technical knowledge to start with. You need to follow the simple step by step process to develop a sitemap. These can be used at every search engine like Yahoo, Google and Bing.

Google xml sitemaps(Source – treewebsolutions )

WP Rocket:

With WP Rocket, you can immediately improve your WordPress Website Performance and speed. You don’t need any technical skills for it.

It automatically activates the recommended WordPress caching settings such as gzip compressions, cache per-loading, and page cache.

You also get the option to turn on optional features such as lazy loading images, DNS pre-fetching, Minification, CDN support and more features that help to improve the page load times.

Also, WP Rocket doesn’t wait for someone to request a page, to save it in the cache. It will automatically crawl and develop your website cache that results in instant improvement in performance.

WP Rocket(Source – Themaverickspirit )

WooCommerce:

If you are an E-commerce brand and use WordPress to operate, then WooCommerce is the only plugin that you require. The Plugin will assist you to handle payments with a variety of payment options, it helps you to access your stock levels and create your own online store themes.

WooCommerce offers flexibility with an array of free and premium extensions. It is the best solution for E-commerce that powers 30% of all online stores.

Woocommerce

(Source – WooCommerce )

Elementor:

Elementor is a popular visual page builder for WordPress. Using these plugins you can develop tons of layouts, forms, templates, and landing pages that make your website look fancy.

With Elementor, you can develop a page focusing on the marketing purposes. When you implement these new functions you can boost your content marketing, get your website into more conversions, increase social engagement and more.

Elementor(Source – Elementor)

Google Keyword Planner:

It is a WordPress digital marketing plugin that allows you to get the content keywords straight from the search source.

You can see all the advertisers’ keywords which can be bid on for your own campaigns. It will show the estimated search volume, difficulty level, number of results and help you choose the best keywords.

With this plugin you can research keywords that improve the search rank and help to outrank other sites.

Google Keyword Planner(Source – Infidigit )

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Salesforce, Houston, Texas

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FAQ:

How to improve WordPress Website Performance?

You can improve your WordPress website performance by following these steps:

  • Choose a Good WordPress hosting for your website
  • Update your themes and plugins
  • Use high quality theme
  • Remove plugins that is not used in your website
  • You can optimize your WordPress database
  • Use CDN

What do you mean by WordPress Optimization?

WordPress optimization is defined as the process of enhancing, customizing and tweaking the WordPress set up to improve the WordPress performance. So you can make it faster and easily get discovered.

This consists of several things, right specification, updated WordPress, Managed Plugins, Optimized database and more.

What are top 5 WordPress Plugins for your WordPress website?

The top 5 plugins for better performance of your Websites are:

  • WP-Optimize
  • WPForms
  • Yoast SEO
  • Google Analytics
  • Google Keyword Planner
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Conclusion:

Your Business might not require all the above mentioned plugins and tools, but at least you need some of these tools that provide effective results.

Integrating your marketing efforts with your website can help you track the performance of your marketing campaigns.

Integrating these tools into your website’s backend will not only make your job easier but also more efficient as it tracks performance and helps optimize different aspects on a regular basis.

You can either download these plugins directly using WordPress.org or through links. But make sure to avoid all the plugins that are not required for your website or these can put you at risk.

Now that you get your best WordPress plugins to improve your Business Websites, you can also check on How to choose the best WordPress agency for your Website development?

How To Grow Your Business With WordPress Website

Posted on by Netrananda M

WordPress is one of the most popular content management systems for building websites. It allows you to create a unique website, without the need of any programming knowledge. It is a perfect choice for businesses of all types and sizes.

In today’s modern world, everyone is using a device to browse the internet. This means that having a simple, yet engaging website is a requirement. A good way to have a business presence online is to build a WordPress website.

So, you might be wondering: “What are the benefits of having a WordPress website?”

Or you might be wondering if it is right for your business and your marketing goals.

Are you thinking of to grow your business online without spending a huge amount of money?

If yes then, here I am going to share some practical tips that will help you to grow your business.

A strong online presence is important for a successful business. As the internet and digital marketing have grown to a larger extent. A powerful website is important to shape your brand image.

Many brands choose WordPress to develop their website. It is because WordPress is easy to use, reliable and it’s a marketing tool.

Therefore, more than 33% of websites on the internet are powered by WordPress.

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How can you grow your business with a WordPress Website?

Developing a Business Website is not enough; you need to make your business grow.

All you have to do is spend a few hours and spend undivided attention. You can make your website ready to go live.

But, it’s not the only thing that makes WordPress one of the best  tools to grow your business online.

A WordPress website provides enormous benefits.

“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

Why Use WordPress to Build your Business Website?

Be in the top search result of Google:

Being a marketer you understand the value to rank at the top search results of Google. But it is not easy to get to the first page when you don’t have any basic knowledge of Search engine optimization.

But if you are using WordPress you don’t need to worry about it. Installation of a SEO plugins can make your WordPress website SEO friendly.

Many SEO friendly Plugins are available on the web. With the best plugins that is beneficial with SEO marketing will help your website to be at the top position in Google search.

Provide Technical Support

Being a consumer, you often come across many consumer tech support issues for some services or products. Every business can develop trust among the audience, by providing technical support windows on the WordPress website. This helps your customer to lodge consumer complaints or feedback.

Test variable Contact Forms:

You can install the Contact Form 7, the most commonly used WordPress Plugin for contact forms. It helps to collect a variety of information from your potential customers. Whether you need an email address, or any contact information, it can be set up with a few clicks using the contact form 7.

Such a facility is available with the WordPress, hence it is an effective way to grow your business.

Mobile Responsive:

Google always goes for mobile-friendly websites. If your website is not mobile responsive then it will take more time for Google to rank your website and you will miss huge number of traffics as many people are using mobile phones to visit a website. Therefore a mobile-friendly website is important. With WordPress, you can choose a mobile-friendly theme that will help your business to grow.

Create a Knowledge Resource:

If your business website has to deal with lifestyle, education, philosophy, etc. By using WordPress you can create your personal knowledge series. This will provide a detailed knowledge guide to your audience and clients.

You need to update this knowledge resource, to increase the value of the resources.

You can also create and run the user forum of these resources and develop a community on your own. It is a huge opportunity for business promotion.

Monitor your Website:

With WordPress, you can monitor and analyse the marketing strategy from the dashboard. You can also use Google Analytics for it. But you need to switch tabs if you want to check your business performance.

The Plugins offered by WordPress helps to install Google Analytics directly into your WordPress website. This helps to check the stats without switching to any tabs and straight from your dashboards.

With this, you can identify which tactics will work for you. It can also be used to improve the strategy that doesn’t work for your business.

Customized Theme:

With WordPress and other platforms to build your WordPress website it becomes scarier. But with WordPress you get thousands of customizable themes that helps you to get started.

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Partnership:

The easiest and fastest way to grow your business is through partnership. You can get a partner for your business from your existing customers. So, partner with a business that helps you to create new opportunities for your customers.

FAQ:

Is WordPress good for your business?

WordPress has been a user-friendly CMS. Many people built their websites using WordPress and not by developers. The CMS makes it easier to build a clean, good website that can boost your business.

Can a beginner use WordPress to build their website?

WordPress is an easy-to-use CMS. You don’t have to visit website developers to build your website. Beginners can also build their business website with WordPress

It’s very easy to set up and run. Many web hosts come with one-click auto-installers. WordPress is very simple to use like Microsoft Word or Word Processor.

What are the benefits of using WordPress to build your business website?

Growing your business website with WordPress will provide many benefits such as:

  • Easy to use and installation
  • Mobile-friendly themes
  • Easy to customize and control
  • Versatile and scalable
  • Built-in business blog

 Conclusion:

Starting and setting your business is quite challenging for business owners. But, thankfully by using WordPress, you don’t have to worry about any issues that will hamper the business performance.

WordPress websites offer a lot of benefits for any business. However, there are things to think about before getting started.

WordPress allows you to create a website on an easy-to-use platform, it does not mean that the platform is easy to use. It takes time and effort to learn the ins and outs of how to build a website with WordPress. Consider investing in learning this skill if you don’t have any experience with coding or web design.

In order for your website to be successful, it must appeal specifically to your target audience. So, if you want people who are newly interested in your industry, consider building a different kind of site than if you want people who have been interested in your industry for years.

If you are considering using WordPress as a way to grow your business online, keep the above things in mind!

By following the above-mentioned tips to grow business you can promote your WordPress website to grow in the right way.

However, if you find any difficulty in developing your website, our WordPress developers are happy to help your business grow.

How To Promote WordPress Plugin And Themes?

Posted on by Netrananda M

In the present situation WordPress has helped many businesses to get success. Large number of people with WordPress are making a living. They use this platform to sell goods and services. The WordPress developers, copywriters and designers, are working more on it to deliver a better and user-friendly website.

Whereas, many other people choose another option of making a living through WordPress. They are selling WordPress in the form of plug-in and themes.

However, developing a website is only the beginning. But getting paid customers is a more difficult task. You need to put more effort and attention into it.

The WordPress developers spend hours creating perfect websites. But your efforts need results, your plugins and themes need to be sold.

Lead Generation Plugin helps to generate the leads. It helps to obtain more contacts that help to visit your website. They can become potential customers as they show interest in services and products that are offered on your website.

Not only is lead generation tool effective but the WordPress theme is equally important for your website growth. When your visitors lands to your website the first things they observe is the theme. It is what creates a first impression to your visitors.

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Promotion methods to sell your Plugins and Themes:

Have you ever wondered how WordPress developers are experts in selling their themes and plugins? Even after you put lots of effort into your development, the result you receive is very less.

“More than 90% of visitors to our blog come from search engines. So, sellers can expect more potential users/buyers of their products when paying for promotions or collaborating with us”

With these highly effective methods, you are definitely going to generate more customers for your WordPress Plugins and themes.

So follow these winning strategies:

Offer a Free Version:

Many people always find ways to try new things. So, if they are not aware of you or you are a new developer, launch your very first theme or Plugin.

So, in such a scenario you can market your product by offering something for free first.

It’s a very effective method that many developers follow and has achieved success with it.

Although the free version doesn’t offer many features, this allows people to try a new model and later buy it to enjoy the overall features.

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Share your plugin to WordPress Repository:

If you have offered a free limited version of the plugin, you can now understand why it is important.

With the lead generation plugin you can manage your marketing process as given in the below image.

Marketing Process(Source: Broadley Speaking)

It is a necessary step, many of your competitors lie on the same page with high reviews and ratings. You are definitely going to get lots of customers and customers for the pro commercial version.

Also, you can place the WordPress.org approved sign on your plug-in website. It is proof that your plug-in will meet all the standards and requirements of the WordPress.org community.

Develop connected Products:

The other way of marketing your product is by developing a connected product. You might need some time and effort to get the particular user requirements. But this method is surely going to pay off.

For example, you can develop connected plugins that work in both ways. It can be downloaded as stand-alone plugins or as add-ons for the main plugin.

Weekly Newsletter:

By creating a Weekly Newsletter for your WordPress Plugin and WordPress themes, you get to create more and more customers into your website.

It is the most beneficial way of promoting your WordPress Plugin and Themes.

Engaging Content for Audience and Search Engine:

When you have already decided to promote your theme and plugin, you need to do some extra work. This means you need to fill out the listing for the WordPress directory. It means the entire tab, people that includes FAQ and screenshot.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

It also defines how you are making your website full of resources for users. On your website, you need to develop a blog with FAQs, case studies and uses for plugins.

With more helpful content on your website, the more professional look you are providing your website.

When you fill your websites with content you encourage them to visit your site again and again. Take the advantage by sending an occasional communication.

Offer a monthly email newsletter, it’s a better way to be in touch, inform the users about your updates, and provide a forum for feedback.

Content is a better way to make people reach your website and get engaged with your product. It is also a reason how SEO finds you. Create high-quality, engaging, and original articles. You can also allow guest posts and other blogs to get maximum benefits.

Advertise Your Plugins and Themes:

Well, you need to spend some money to bring your target audience to your website. You need to advertise your work. Not every type of advertisement works, but some do, and these are:

  1. Paid submissions: In this form of advertisement you need to pay to place your plugin details on other’s website.
  2. Paid Reviews: In this advertisement form, you need to pay the most popular blog of WordPress to write about your product and they do. This is a professional way where your potential customers read about you and visit your website.
  3. Google AdWords: It is a pay-per-click advertising form. You can achieve good results, but you need to have some experience and knowledge of using it. Or you are going to spend your money and time.

So these are some forms of advertising that you can use to advertise your website. If your plugin varies from others in design, usability, and features, you will automatically get more customers. They will share it and recommend it to other users.

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FAQ:

How to sell your WordPress theme?

To sell your WordPress theme you need to follow these plans:

  • Create a plan
  • Find the right niche for your theme
  • Know your competitors
  • Decide your product price
  • Provide unique design
  • Offer documentation and support
  • Add correct functionality
  • Add plugin to your theme

Can I gain profit by selling WordPress themes?

For many years selling WordPress themes has been a most profitable business.

If you manage to create beautiful, reliable, and stable themes, for which you are sure it will provide great customer support. It is not going to be a burden, these businesses will perform very well.

Where should I sell my plugins?

Here is the list of places that you can use to sell your WordPress themes and Plugins:

Conclusion:

So, this is a hell of a lot of information, but you cannot avoid that this is some very important information that is very effective for your growth.

You need to apply these tactics to market your product. However, you need to market WordPress first to grow your products and achieve your business goals.

With these actionable tactics. You are surely going to generate more sales and revenue. Focus on growing your products and adding value to customers.

Are you facing any problem in developing your WordPress Plugins and Themes or want to create any modification in your website, contact to Andolasoft. Our dedicated WordPress developers will help you in developing your website or creating any changes to your existing WordPress Website and custom Plugins and Themes development.

How To Promote Your WordPress Website The Actionable Tips

Posted on by Netrananda M

Developing a WordPress website is not enough but to achieve more traffic and more revenue according to your expectation should be the prime objective. In your WordPress development, your WordPress developer has implemented all necessary latest features, use of premium theme and customization to engage with your target audience, and all the necessary plugins for smooth operation.

You get all excited with your, as you are finally fleshing out the long-held dream to run your online business. You are all ready to open your shop.

In simple terms, your WordPress website is completed and you are ready to rock the party. But you get aero customers.

Even after doing hours of hard work you are not getting customers as you except earlier. After some research and analysis you came to know that the main problem is customers are not able to found your website. Nobody know about your website and you’re offered service. In other words you can say there is lack of visibility of your website.

So, what will be the solution for that and what can you do to get your website visibility?

There are so many questions comes to mind if you will deep drive in to this. But there is one solution for all your questions and that is “Marketing”.

Marketing Strategy

Marketing the one medicine for all your pains. A well marketing plan and strategy can help you to grow your online business and get visibility on your target audiences.

Normally it’s very difficult to find your website and business in the comparative market where thousands of website and business are going live daily. In this situation marketing has great role for your services or product.

To get effective results you need to promote your website. Marketing your website is always the best result to create an audience for your brand and product.

With marketing you are conveying your message to a large group of people. But you need to follow an effective marketing strategy.

Before discussing more about marketing let me tell you some basic things which helps your marketing to reach the goal, like choosing a web development technology, user-friendly and engaging web layout and design and SEO friendliness of website.

If we will talk about technology then, I will recommend “WordPress” for all of you. WordPress is the best CMS platform with custom plugins and best for marketing of any type of websites. Let me share in details

Also Read- Reasons Why Choose WordPress for Web Development

Why WordPress is best for Marketing?

WordPress is basically search engine friendly and that helps your website to gets more traffic.

A WordPress site gets an average of 23 billion page views each month. The number grows each passing day.

There are 75 billion websites that run on WordPress.

You can set your entire marketing strategy with the WordPress dashboard using the plugin and integration when needed.

And the best thing is you don’t have to become an expert in coding.

Also Read – How Much Does A WordPress Website Cost?

Let’s come to the main topic,

How to Market your WordPress Website?

Any marketer can develop posts, manage calendars, increase search traffic, and post the content directly into WordPress.

So, here are a few marketing tips you can follow to market your WordPress website.

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1. Develop Mobile Responsive WordPress Theme:

Now a days all the marketing activities results are completely depends upon the bid daddy Google. Google keeping eye on every websites activities and resulting those websites which has good content, layout and user centric information. Here website contents also play a great role in marketing.

Google loves mobile-friendly websites. So you need to make your WordPress site optimized with your mobile.

Go for the themes that are marked as mobile-friendly. Most of them are optimized to some level but not all of them are completely optimized.

2. Develop Quality content and never forget to Market your Content:

Good content is important for achieving success on your website. By content, it refers to both visual and textual form. If the website is a blog or magazine, then it’s obvious that the main focus will be on text.

If you have a portfolio site, then visual content should be put on the maximum level.

Quality content refers to:

  • Longform
  • Informative
  • Shareable
  • Engaging
  • Relevant to your niche and to the topic content
  • Well written
  • Competent

It is important to keep your content unique and fresh. This will create more traffic to your website.

It is also important to have a captivating image with a catchy headline along with a caption that describes the post and attracts more traffic to your website.

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When you offer your audience something valuable to read or view creates trust and a strong relationship with your audience.

How to get the most from Content Marketing?

Filling up 100 papers or flooding your page with videos and images doesn’t add any value. Content marketing needs to be properly put up and approached as any other marketing collateral strategy.

Content Marketing(Source – mekshq.com)

  • Develop a Content Calendar: A content calendar helps you to be on track by publishing daily with content pushed back to any particular goal or theme.To remain on a particular schedule, develop and follow the content calendar. Maximize the content marketing efforts by scheduling posts to share on social media.
  • Make different types of content: Don’t just stick to a particular form of content rather focus on various types of content. Always develop fresh blogs and follow the trend.

3. Develop an XML Sitemap:

Website crawling and indexing is important factor to come in the search results of major search engines. So before coming to search result your website must be crawl and index by search engine like Google. XML sitemap helps the web pages to crawl by search engines.

WordPress automatically develops the sitemap for you, but those are not optimized. One can easily and quickly optimize the sitemap with a plugin like Google XML Sitemap Generator. It is a handy tool that not only helps you to maintain your track on the index pages but it also tells Google about your update.

Whenever you post any new blog or create any changes, it notifies Google to re-crawl your website. This helps to improve the ranking of your site in the search results.

4. Customized Permalinks:

Your content can be optimized by ensuring the URLs of the blog post have relevant keywords. With WordPress you can create more permalink, but before you push it live make sure it is rich in keywords and readable.

You need to optimize these permalink that reflects the content easily to your visitors.

5. SEO

The first page of Google has become a refined and crucial part, in comparison to the second and other pages. From the second page and beyond it is considered as the dark web for some. Hence a strong SEO presence is important in the present day.

Also, you can go for the paid search campaign, but put more focus on the organic SEO.

According to a report by Business2community.com 70%-80% users don’t follow paid advertising.

How to gain more from SEO?

When someone hears about the term “SEO“, it leads them to think about the experts and the obscurities. But the only secret to success is time and consistency. It states you can do it on your own by following some best practices.

Good SEO helps to generate leads. You need to put the information in the marketing database. So you can later push the content.

  • Include image: Whenever you add an image to your content, it helps in visitor engagement and that tend to increases the search engine ranking.
  • Repurpose Content: Rather than developing new content every time, you can create some changes to the old content. Make the most from your old one, all you need to do is update and republish the last blogs. This increases visitor traffic.
  • Email Marketing: For any business, email marketing is an effective way to stay connected with prospects. You also need to address their contact and behavioral information.

To capture this information, you have to gain attention in new ways so you can get more people to website.

Rich snippets are an effective way to increase search traffic. But many times they are ignored by marketers as they require some coding to create.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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FAQ:

What is the importance of a website?

If you want to market your business online you need to have a website and a well-planned online presence strategy. A website is important as it helps to gain credibility as a business.

A website most probably provides a map and directions to your office, shops to your customers, and visitors to reach you easily.

How to market your website?

You need to market your business to gain more customers and traffic to9 your website.

  • Website SEO
  • Email Marketing
  • Quality content and Content Marketing

Why do you need to update your website?

Keeping your website up-to-date helps to gain trust between you and your customers. As many times customers rely on websites for useful information on whatever business you are in. The updated information helps to build domain authority.

Why is website promotion important?

Websites are an important medium for customer communication. A website helps to generate more customers. With the internet, it has become easier to get feedback/opinions from customers on newly updated products and services. Promoting a website helps to get maximum attention from your targeted customers.

Conclusion:

Marketing is a creative job and you can do a lot with your WordPress website if you prepare the right marketing strategy and use the right marketing tools. With the WordPress dashboard you can handle any kind of task that is essential for marketing with the help of plugins within a very less time like SEO, image optimization, Social Media sharing, and many more.

More and more businesses are moving towards digitized mode of business, and you are still following the old method of business. Noting gone away now. This is the right time to start new things.

Let Andolasoft help you in your WordPress website development and online promotion of your business.

Andolasoft is one of the trusted web and mobile app development company has long expertise in all technology like WordPress and digital promotion of product and services. We have helped many businesses on their tech development and business growth. Our case studies will tell more about this.

Contact us have a free consultation about your business ideas or issues and hire our dedicated developers and marketing experts to take your business to next level.